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Eco-Shop Embarks on Mission to Enrich Ramadan Celebrations with ‘Jom Warnakan Raya Bersama Eco-Shop’

By
Tan Heng Hong
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Ms Jessica Ng Kim Teng, Chief Executive Officer of eco-shop Marketing Sdn. Bhd (Third from left) during the Jom Warnakan Raya Bersama eco-shop at mmCineplexes Plus, Berjaya Times Square accompanied by Ms Sara Ooi, Merchandising Director of eco-shop Marketing Sdn. Bhd (left); Ms Ng Siew Yen, Chief Human Resource Officer of eco-shop Marketing Sdn. Bhd (left); Ms Marsha Milan, Duta Kempen Jom Warnakan Raya Bersama eco-shop(right); Ms Soong Sham Mee, Marketing Director of eco-shop Marketing Sdn. Bhd (right); Mr Alcent Peck Ching Tak, Operation Director of eco-shop Marketing Sdn. Bhd (right)

Malaysia’s leading household retailer, eco-shop, joins hands with Marsha Milan
to spread joy during the festive season.

KUALA LUMPUR, 22 MARCH 2024 – As Malaysians gear up for the joyous occasion of Hari Raya, eco-shop, the nation’s leading ultra-affordable household retailer, is proud to launch its nationwide ‘Jom Warnakan Raya Bersama eco-shop’ campaign. Happening from now until 21 April 2024, eco-shop invites customers to partake in a celebration of togetherness, quality living, and heartfelt appreciation.

In a profound gesture of harmony, eco-shop recognises the challenges many Malaysians face amidst current economic conditions to even have a peaceful Ramadan season. With ‘Jom Warnakan Raya Bersama eco-shop’, the company aims to not only offer substantial savings on quality products but also to extend a helping hand to those burdened by financial constraints, ensuring a meaningful and joy-filled Ramadan.

Ms Jessica Ng Kim Teng, Chief Executive Officer of eco-shop Marketing Sdn. Bhd, sharing her thoughts on the Jom Raya Bersama eco-shop Campaign at mmCineplexes Plus, Berjaya Times Square.

“Amidst the trials faced by our fellow Malaysians, eco-shop stands committed to making a positive difference in their lives,” asserted Jessica Ng, Chief Executive Officer of eco-shop.

“Our mission has always been to alleviate the burden of our customers by offering affordable yet quality home products, fostering a sense of ease and to Make Life Easier for Malaysians in their daily lives. ‘Jom Warnakan Raya Bersama eco-shop’ embodies this ethos, as we endeavour to spread happiness and affordability during this festive season.”

Central to the campaign is an exclusive collaboration with emerging smartphone brand Infinix, featuring the “BELI IMBAS & MENANG” contest. Customers spending RM50 or more in a single receipt will stand the chance to win one of more than 150 Infinix smartphones, totalling up to RM100,000, by simply scanning a QR code and submitting their details along with their receipt.

Additionally, customers purchasing RM50 worth of eco-shop products or more in a single receipt during the campaign period will receive eco-shop’s specially designed signature recycled bags, adding a touch of eco-consciousness to their festive preparations. Moreover, from 5-9 April, customers spending RM40 and above in a single receipt will have the opportunity to receive eco-shop’s sampul raya, available on a first-come, first-served basis.

To encapsulate the spirit of giving and familial bonds, eco-shop has unveiled its heartwarming ‘Jom Warnakan Raya Bersama eco-shop’ video, featuring the beloved local actress and singer, Marsha Milan. This video emphasises the importance of family, friendship, and generosity during the festive season, inspiring Malaysians to come together in celebration and solidarity.

Eco-shop also recognises the struggle of many underserved Malaysians who may not get a chance to enjoy the festive season. As part of the “Jom Warnakan Raya Bersama eco-shop” campaign, eco-shop is also organising buka puasa sessions with orphanages and old folks’ homes while providing daily eco-shop essentials to these organisations in need, reaffirming its commitment to serving underprivileged communities in these trying times.

Ms Marsha Milan, Duta Kempen Jom Warnakan Raya Bersama eco-shop, sharing her excitement being a part of the eco-shop team for the Jom Raya Bersama eco-shop Campaign.

“Celebrating the essence of togetherness and shared joy, eco-shop is honoured to have Marsha Milan join us in our ‘Jom Warnakan Raya Bersama eco-shop’ campaign. As a beloved figure in Malaysia, Marsha embodies the spirit of unity and generosity that resonates deeply with our brand values,” said Jessica.

“At eco-shop, we are committed to not only bringing Malaysians together but also making meaningful contributions to their lives. Through this campaign, we aspire to spread happiness, affordability, and a sense of community during this festive season and beyond.”

With more than 270 outlets nationwide, eco-shop invites customers to experience the joy of “Jom Warnakan Raya Bersama eco-shop” first-hand. From exciting promotions to meaningful giveaways, eco-shop endeavours to make this Ramadan a truly memorable and enriching experience for all.

For more information and to join in the celebration, visit your nearest eco-shop outlet or follow eco-shop on the eco-shop Official Facebook Page and eco-shop Instagram Page.

Marrybrown Delivers Over 20,000 Portions of Bubur Lambuk This Ramadan Season

By
Tan Heng Hong
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MALAYSIA, 22 MARCH 2024 – Marrybrown, Malaysia’s leading Halal Quick Service Restaurant, exemplified the spirit of compassion and generosity by distributing more than 20,000 servings of bubur lambuk nationwide. As part of Marrybrown’s community engagement, this noble initiative under MB Kasih Ramadan effort aims to touch the lives of those in need during this holy month and deepen the bond with the local community.

Marrybrown commenced its mission since the beginning of Ramadan with its first stop at Masjid Wilayah, attended by Yang Berbahagia Tuan Haji Mohd Ajib bin Ismail, Director of the Federal Territory Islamic Affairs (JAWI) department. Their distribution has since progressed diligently across various states and is scheduled to continue until 2 April 2024.

Daniel Chan, Chief Executive Officer of Marrybrown, reiterated the brand’s commitment to community welfare, stating, “As a proud Malaysian brand, the tradition of bubur lambuk during Ramadan holds profound significance for us. Through our efforts, we aim to enhance the Ramadan experience for all, fostering unity and solidarity within our community.”

Each serving of bubur lambuk signifies Marrybrown’s dedication to serving the community and spreading joy during Ramadan. Marrybrown remains staunch in its mission to partner with organisations to effect positive change within communities, strengthening the bonds of the Malaysian community.

Marrybrown currently serves millions of customers in more than 500 restaurants across 16 countries with the objective of delivering the highest standard of quality, service, cleanliness, and value for the perfect dining experience.

Malaysians may refer to Marrybrown’s distribution location for each state here. For more information on Marrybrown, MB App, promotions, and delivery services, please visit:

Website: https://marrybrown.com/

MB App: https://mbapp.marrybrown.com/

Facebook: Marrybrown Malaysia

Instagram: Marrybrownmy

TikTok: Marrybrownmy

Threads: Marrybrownmy

YouTube: Marrybrown TV

 

Pepsi Celebrates Triumph: Introducing PEPSI: INTO THE NEW ERA Spreading Zest with Pepsi Immersive Globe Across 4 Provinces Nationwide

By
Tan Heng Hong
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Friday 22 March 2024 – Pepsi beverage by Suntory PepsiCo Beverage (Thailand) Company Limited, continues to refresh and drive continuous zestiness to celebrate its first global rebranding in 15 years with the PEPSI: INTO THE NEW ERA IMMERSIVE EXPERIENCE. This event invites Gen Z to dive into the ultimate adventure at the PEPSI Immersive Globe, a full-on digital art dome filled with vibrant lights, colors, and state-of-the-art sounds system for the first-time in Thailand, receiving overwhelming positive feedback throughout the 9-day event at CentralWorld. Brace yourselves as the excitement spreads to 4 major cities across the nation including Khon Kaen, Chiang Mai, Pattaya, and Hat Yai, all throughout the month of March 2024.

Pepsi’s latest innovation, full of zest, flair, contemporary charm, and playful spirit, has achieved remarkable success, captivating fans worldwide. The “Thirsty For More” concept has ignited a wave of excitement, bringing everyone into an exhilarating new era for Pepsi. It extends its reach across all digital platforms and orchestrates a comprehensive 360-degree marketing campaign, including:

  • Celebrate the brand’s refresh with ultra-realistic 3D digital art video, featuring a colossal of Pepsi drink placed atop the Plan B Tower to infuse a refreshing burst of zest, ready for the new era. This ignites a wave of excitement around the tower, making it the talk of the town. Alongside this captivating display, witness a showcase of diverse digital art styles from renowned global landmarks. The festivities commenced on D-Day; 1st March.
  • Continuously serve up the zest with the Siam Takeover event, dominating screens across Siam Square with an uninterrupted 4-hour VTR marathon of Pepsi.
  • Stepping into a New Era with a splash, introducing the K-pop sensation Baby Monster as the newest ambassadors for Pepsi in the Asia-Pacific region, sparking immense excitement and gathering overwhelmingly positive responses from Thai fans. From the debut of their TV commercial to the thrilling wrap of member’s picture on BTS Skytrain. With every moment filled with zest and charm, each members echo the concept of “Thirsty For More” in their unique style with #PEPSIXBABYMONSTER.
  • Taking success to new heights, the PEPSI: INTO THE NEW ERA IMMERSIVE EXPERIENCE at CentralWorld, serving up refreshing summer vibes and splashing new fun-filled experiences. With a staggering number of attendees joining the PEPSI Immersive Globe across all 4 zones. This has become a standout hotspot, capturing the trendiest photos among Gen Z. Ready to please the Gen Z with mini-concert from renowed artists like Nene Pornnappan, Nunew Chawarin, and Trinity band joined forces to unleash a wave of zest, fun, and close-to-heart enjoyment through music and activities that had participants cheering amid breathtaking 360-degree panoramas view.
  • Moreover, spreading joy in every moment with PEPSI Immersive Globe, a stunning digital art installation, manifest with light, color, and sound as it visits 4 major cities nationwide: Central Plaza Khon Kaen in Khon Kaen province from 8th to 10th March, Central Festival Chiang Mai in Chiang Mai province from 15th to 17th March, Central Festival Pattaya Beach in Chonburi province from 22nd to 24th March, and Central Festival Hat Yai in Songkhla province from 29th to 31st March.

Don’t forget to invite your pals to dive into an exhilarating new realm with Pepsi’s thrilling event from Pepsi and Pepsi no sugar, ready to represent “Thirsty For More” concept in a captivating manner across four more provinces throughout March. Follow the vibrant scenes at the PEPSI: INTO THE NEW ERA IMMERSIVE EXPERIENCE event and stay tuned for more details on Facebook: PepsiThai, LINE Official Account: @Pepsi, Twitter: Pepsi-Cola, and YouTube: Pepsi Thailand.

Gluta drink is the latest vitamin water from Vitaday

By
Tan Heng Hong
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General Beverage, the maker of Vitaday functional water in Thailand, has unveiled its latest Vitaday with 250mg of glutathione and vitamin C (200% RDI). Taking glutathione with vitamin C helps to maximise the effect of glutathione. This sugar-free drink also has glycine and cysteine. Glycine and cysteine are non-essential amino acids that are required to generate glutathione.

Glutathione is an antioxidant used in skincare to help brighten dull skin and fade dark spots.

URC enriches C2 Cool & Clean with new peach tea flavour

By
Tan Heng Hong
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URC has recently added C2 Cool & Clean Peach Flavoured Black Tea to offer the refreshing taste of peach to the C2 RTD tea range. The company describes the tea as brewed and bottled on the same day. Beyond the all-natural and relaxing positioning, C2 Cool & Clean can continue to innovate around flavours inspired by consumers’ interest expressed through cobranding or limited editions.

In Vietnam, URC has just launched C2 Pink Guava and Passionfruit.

Not your fathers country club, Wedge Swings Open Its Second Golf Lifestyle Concept, Wedge Range Golf Bar and Social Club in Petaling Jaya

By
Tan Heng Hong
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Proudly teeing off Wedge’s newest venture! Our dynamic quartet, [L:R] Calvin Lim, Co-Founder of edge; Tom Sarginson, Chief Executive Officer of Wedge; Desmond See, Chief Operating Officer of Wedge; Ricki Van Rensburg, Chief Experience Officer of Wedge putting a stylish spin on the traditional ribbon-cutting ceremony. Launching Wedge Range Golf Bar & Social Club with a swing of cutting-edge technology, F&B and entertainment

KUALA LUMPUR, 30 January 2024 – Wedge, the trailblazer in blending golf with all the goodstuff, proudly tees off its newest venture, Wedge Range Golf Bar & Social Club. Nestled just offthe Federal Highway at Jalan 225 in Boulevard 51, Petaling Jaya, Wedge is on a mission to getmore people to play more golf. This trendy, indoor simulation range is an all-in-one, golf-infusedsocial experience withcutting-edge tech, vibrant cocktails, sumptuous food, and beats byresident DJs and live bands.

An extension of its successful Desa Sri Hartamas outlet – Wedge Lounge – Wedge Range is where golf swings meet clinking glasses, and the beats are as smooth as a perfect putt.

[L:R] Tom Sarginson, Chief Executive Officer of Wedge; Calvin Lim, Co-Founder of Wedge; Ricki Van Rensburg, Chief Experience Officer of Wedge; Desmond See, Chief Operating Officer of Wedge all geared up and on a mission to get more people to play more golf by making golf fun, accessible and appealing
“We’re not just creating the ultimate destination for golf; we’re breaking the barriers that traditionally kept people away from this great game. We believe golf should be for everyone. That’s why we’ve created a future-focused facility where first-time golfers will feel as much at home as the pros. We are setting a new standard for golf entertainment in Malaysia,” says Tom Sarginson, Chief Executive Officer of Wedge.

Tom Sarginson, Chief Executive Office of Wedge delivering his welcome speech and setting the stage for a new era of golf and good times at the grand launch of Wedge Range Golf Bar & Social Club.

Wedge Range boasts 13 swanky Swing Bays equipped with the latest ball-tracking tech from Uneekor and gameplay software from Inrange. This top-notch tech brings world-class practice facilities and golf courses to life, allowing rookies and pros alike to enjoy the game, irrespective of how you swing the club. For those looking for more privacy, the 4 Premium Suites offer a luxurious experience with all the trimmings you could want for a great time with friends, family or colleagues.

“By bringing together the ball tracking capabilities of leading tech provider, Uneekor, with driving range software specialist, Inrange, we have created a dual-purpose venue where serious golfers can utilise real-time accurate data to practice with purpose, get an online handicap and improve their game. And on a more social level, the multi-player software offers immersive gameplay for groups of friends and colleagues looking to have serious fun”, states Desmond See, Chief Operating Officer of Wedge.

Wedge Range also has a PGA academy led by renowned coach, Francois Van Zyl, offering interactive lessons to all standards of golfers.  And for those looking to work on their putting skills or challenge their friends, there is a multi-hole 450 sq ft artificial putting green in the bar area.

But it’s not all about golf! Community is at the core of Wedge, evident in its weekly socials, online contests, team tournaments, games nights, happy hour specials, and live music sessions. Wedge Range also features an interactive gaming zone with electronic darts and mini ping pong, alongside a live music stage and 30 LED screens for live sports viewing.

Planning a par-tee? Wedge Range is the place for corporate shindigs, birthday blowouts, and unforgettable stag and hen parties with bespoke catering and experienced in-house event managers to assist you in making your next event one to remember!

“After studying the growing indoor golf scene in KL and the region, we realised there was a space for a socially centric venue that champions design and style; a place where our next generation golfer and experience seeker feels at home, whether they’re hitting balls in the Swing Bays or relaxing with friends at the Bar,” explains Ricki Van Rensburg, Chief Experience Officer at Wedge.

Wedge Range, like its predecessor, is the epitome of golf-infused social experiences combining tech, food and drink, and entertainment. This is just the beginning – with more venues in the pipeline, Wedge is all geared up to make golf fun, accessible and appealing, inevitably getting more people to play more golf!

Follow Wedge on social media for exciting updates and upcoming events.

Facebook: https://www.facebook.com/wearewedge/

Instagram: https://www.instagram.com/wearewedge/

About Wedge

The Golf Bar & Social Club that’s changing the game in Malaysia.

Wedge is where golf and entertainment collide. Whether you are starting from scratch or playing off scratch, its mission is to make golf exciting and accessible to all. Combining state-of-the-art golf technology with the best in food, drink and entertainment, Wedge brings you a social experience that takes the game to a whole new level. This is not your father’s country club.

Opening Hours

  • 10am – 12am daily

Pricing

Swing Bays (55 mins)

Single Player                RM25

  • Players RM35
  • Players RM45
  • Players RM50

Private Suites (55 mins) 

Nicklaus Suite               RM500

(Giant-screen Simulator, Private Bathroom, 20 pax) 

Palmer Suite                 RM300

(Wide-screen Simulator, Private Bathroom, 10 pax) 

Hogan Suite                  RM500

(Two Wide-screen Simulators, 16 pax)

Off Peak Special: 20% discount from 10:00 – 16:00 daily)

Lessons

Francois Van Zyl, PGA Professional

  • RM350 per lesson (one hour)
  • RM1625 for 5 lesson package
  • RM3000 for 10 lesson package

Find Us

Block A, Level 1 Boulevard 51,

Jalan SS9A/18, Seksyen 51a, 47300 Petaling Jaya, Selangor

012-388 1945

www.wearewedge.com

@wearewedge

KitKatÂź Commits to Uplifting Orang Asli Communities through Partnership with EPIC Homes

By
Tan Heng Hong
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More than RM170,000 in aid of the Orang Asli communities in Selangor

Kuala Lumpur, 21 March 2024 – NestlĂ© KitKatÂź is taking a step further this Ramadan to spread joy and make a positive impact on local communities through its KitKatÂź Rezeki Dikongsi Bersama campaign. In collaboration with EPIC Homes, KitKatÂź is committed to uplifting the Orang Asli households by allocating funds totalling RM172,000 to address their urgent needs, particularly those affected by overcrowding of multiple families within a single home. This support encompasses vital areas such as home repairs, community upskilling and provision of essential resources.

During a recent visit to Kampung Orang Asli Songkok, Dato’ Adnan Pawanteh, Executive Director, Corporate Affairs of NestlĂ© (Malaysia) Berhad, expressed delight at the partnership with EPIC Homes, stating, “We are pleased to extend the joy of KitKatÂź through meaningful community outreach initiatives, particularly in our collaboration with EPIC Homes for the coming Raya celebration. This initiative not only fosters social engagement, but also leaves a purposeful impact on the lives of those in need. Our NestlĂ© Cares volunteers are equally enthusiastic about contributing to this cause, demonstrating our collective commitment towards making a positive difference in the community.”

KitKat¼’s contribution to EPIC Homes encompasses support for the repair of homes in Kampung Orang Asli Songkok and Kampung Orang Asli Sungai Kelubi, Selangor such as foundation replacement, many of which are in dire condition, with some experiencing leaking roofs, while others are facing with structural issues. These challenges persist due to various limitations including financial constraints and lack of resources. In addition to financial aid, KitKat¼ is also providing home repair tools and equipping the Orang Asli communities with in-home restoration skills, ensuring long-term sustainability and resilience.

Over 300 ECOPEAL roofing tiles and panel boards, funded by The CAREton Project through Nestlé Malaysia and Tetra Pak, were utilised in support of the repairs, which include floor restoration, partial wall reconstruction and roof repairs. These eco-friendly materials are used in various projects, including home construction for the Orang Asli community, NGOs, and other community initiatives.

John-Son Oei, the Co-Founder & CEO of EPIC Homes, expressed his gratitude for the collaboration, “At EPIC Homes, we strive to bridge the gap between urban and rural communities by fostering meaningful connections between the two. In mobilising volunteers to build homes together with the Orang Asli communities in need, collaborative relationships are built. These relationships play a crucial role in kickstarting long-term transformation for communities, and such collaborations open up opportunities for precise support. This is the second time EPIC Homes is working with NestlĂ© and KitKatÂź – and I am sincerely thankful for the purposeful project, as we aspire to create a rich tapestry of positive change that brings comfort and hope to those enduring adversity. EPIC Homes welcomes and looks forward to more collaborations like these in future.”

In addition to the home repair materials above, 150 units of NestlĂ© Cares hampers, valued at RM53,000, were distributed to the Orang Asli families within the community. Each carefully curated package contains essential food items and NestlĂ© products such as KitKatÂź, MILOÂź, MAGGIÂź, NESCAFÉ, NESTUM, EVERYDAYÂź and more, reinforcing the company’s commitment to nourishing individuals and families in need.

Embracing the spirit of Ramadan and the upcoming Hari Raya Aidilfitri, KitKatÂź has launched the Menang Break Raya contest, running from 7 March to 2 May 2024. This contest offers participants the chance to win prizes while creating lasting moments with loved ones. Two winners will have the privilege of selecting a destination close to their hearts from a variety of locations, including Japan, South Korea, Turkey, or the opportunity to perform Umrah in Makkah, Saudi Arabia, alongside their beloved family or cherished friends.

For more information, please visit https://www.nestle.com.my/brands/confectionery, FB at https://www.facebook.com/KitKatMalaysia and IG at www.instagram.com/KitKatMalaysia

lululemon expands its Run collection as 10 Athletes Ran Over 4,636km, Each Surpassing Their Furthest Distance, at lululemon’s FURTHER Women’s Ultramarathon

By
Tan Heng Hong
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10 lululemon Ambassadors at the culmination of FURTHER, a first-of-its-kind ultramarathon for women, where distance and time-based records were set in La Quinta, California. Camille Heron, Vriko Kwok and Yoon Young Kang set personal and world bests during FURTHER

KUALA LUMPUR, 21 MARCH 2024 – In May 2023, lululemon announced the multi-year global FURTHER campaign to celebrate human possibility and how far women can go. As part of this FURTHER campaign, lululemon held the FURTHER Ultramarathon, the first-of-its-kind Women’s Ultramarathon from the brand. The six-day ultramarathon began on March 6, 2024, ahead of International Women’s Day, and culminated on March 12, 2024, at Lake Cahuilla in La Quinta, California. It featured 10 female athletes from its global ambassador collective, including Yoon Young Kang, an ultrarunner with Judo Black Belt from South Korea and Vriko Kwok, a Brazilian Jiu Jitsu Athlete and entrepreneur from Hong Kong.

“Women have historically been overlooked and underserved in athletics, and as a brand committed to helping all people feel their best, we have a responsibility to create more equity for our communities by investing to close this gap,” said Nikki Neuburger, Chief Brand Officer, lululemon. “When supported with innovation and resources, we are confident women will continue to redefine the limits of what’s possible. This is the motivation and purpose behind our FURTHER initiative.”

Key results:

  • All 10 athletes surpassed their furthest distance and ran a collective 4636.327km
  • Ultrarunner Camille Herron set a total of 13 records at FURTHER (pending ratification)
    • Women’s Six-Day World Record at 901.764km surpassing the previous record by over 352km
    • Women’s World Best for 300 miles (59:54:28), 400 miles (88:34:26), 500 miles (118:19:17), 500K (62:50:17), 600K (81:23:38), 700K (98:33:59), 800K (117:44:55), 900K (142:40:58) – surpassing previously held records by 8-19 hours.
    • Women’s World Bests for 72-hour (550.542km), 96-hour (691.755km), 120-hour (807.495km).
  • Entrepreneur and Brazilian Jiu Jitsu Athlete Vriko Kwok from Hong Kong ran a total 303.313km, setting her ultimate personal best when she had not even run 1K continuously a year ago.

All athletes wore head-to-toe lululemon kits co-created with them to meet their unique needs. The 36 new innovations considered situational and always-on functions and are shaped by athlete insights and backed by research.

Running Innovations to Take Athletes Further

Following the FURTHER Ultramarathon, lululemon’s Run collection has also recently expanded with new products and colors suitable for various sweat activities and daily life. The new running gear is made to take your run further with weightless construction, seamless fabrics, and streamlined designs. The designs and shades will help everyone feel their best to run past their limits, with key new products listed below.

Continued Research into Unmet Needs

lululemon’s scientific research program, led by the brand’s internal research team and operated in partnership with the Canadian Sport Institute Pacific and lululemon’s academic research network, will continue during and after the race to better understand human performance by advancing women’s-first research and helping close the sex and gender data gap in sports science.

The ongoing research will dive deep into topical questions such as whether female ultrarunners have superior fatigue resistance compared to males, and will study areas that haven’t been explored such as the lived experiences of women ultrarunners and the physiological and biomechanical effects of six days of running. All findings will be published over the next two years, with initial findings to be published in the Fall of 2024. Takeaways will serve as a catalyst for additional research on female and women athletes and inform lululemon’s pipeline of women-first innovations.

The participating athletes of the ultramarathon came from around the world:

  • Montana Farrah-Seaton (Age: 27): Ultrarunner, strength and conditioning coach, model from Melbourne Australia ran 508.26km
  • Stefanie Flippin (Age: 34): Coach and ultrarunner, BIPOC Advocate, Doctor from Evergreen, Colorado, USA ran 180.552km
  • Camille Herron (Age: 42): Ultrarunner, World Record Holder from Tucson, Arizona, USA ran 901.764km
  • Kayla Jeter (Age: 34): Runner, Strength & Wellness Coach from Chicago, Illinois, USA ran 377.101km
  • Xiaomeng Jia (Age: 38): Marathon Runner, Entrepreneur from Beijing, China ran 483.672km
  • Yoon Young Kang (Age: 44): Ultrarunner, Judo Black Belt, Joy Seeker from Seoul, South Korea ran 504.159km
  • Vriko Kwok (Age: 32): Brazilian Jiu Jitsu Athlete, Runner, Entrepreneur from Hong Kong SAR, China ran 303.313km
  • Mirna Valerio (Age: 48): Ultrarunner, Author, Adventurer from Winooski, Vermont, USA ran 229.540km
  • Devon Yanko (Age: 41): Ultrarunner, Coach & Mentor, Food Entrepreneur from Howard, Colorado, USA ran 504.159km
  • Leah Yingling (Age: 32): Ultrarunner, Biomedical Engineer, Women’s Advocate from Salt Lake City, Utah, USA ran 643.738km

Find FURTHER event in Malaysia

In April 2024, lululemon is thrilled to invite runners of all levels to ‘Find Further’ at our Run event in Kuala Lumpur, Malaysia. This unique experience goes beyond mere miles, fostering personal growth and community connections through activities like run, pickleball, training sessions, and nutritional talks, with refreshments provided. All proceeds will be donated to Buku Jalanan Chow Kit, supporting education and a healthy growing environment for underprivileged children. Early bird registration is now open at a special rate of RM 70 per session from 19th – 25th March 2024 for interest.  Regular registration will open on 30th March 2024 onwards. The event details as follows:

Date: April 20, 2024

Time: 6:30am-10:00am

Location: Pickle Social Club, Bukit Kiara

 

Date: April 21, 2024

Time: 7:30am-10:30am

Location: TRX City Park

 

Date: April 27, 2024

Time: 7:00am-9:30am

Location: Taman Bandaran Kelana Jaya

The products will be available across the stores from 19 March 2024 onwards. For more information on FURTHER, the lululemon Ambassadors taking on this feat, and to track the athletes’ distances throughout the ultramarathon, visit https://www.lululemon.com/further.

For more information on FURTHER, visit https://shop.lululemon.com/story/run-further.

Portuguese Athleisure Brand SÜ1 Debuts Weekend Pop-Up at Sunway Pyramid

By
Tan Heng Hong
-

Noble cause by 17-year-old Sofia Sacoor aims to support children with Type 1 Diabetes

Kuala Lumpur, 16th March – SÜ1, a Portuguese athleisure brand founded by 17-year-old Sofia Sacoor, is making its mark in Malaysia with the launch of a special pop-up at Sunway Pyramid from 23-25 March. A portion of the proceeds from the pop-up will be directed to supporting children with Type 1 Diabetes (T1D) in the paediatric wing at Sunway Medical Centre.

Sofia Sacoor posing with apparel from SÜ1

Diagnosed with T1D at the tender age of 8, Sofia’s personal journey inspired her to create a brand offering stylish and comfortable clothing while contributing to a cause close to her heart. Reflecting on her experience, she shared, “Being diagnosed with Type 1 Diabetes at such a young age was a significant turning point in my life. Though I couldn’t prevent it, I felt fortunate to have access to resources to manage my diagnosis.”

Realising the privilege of having access to insulin, Sofia decided to channel her experiences into a positive initiative. “At 13, I realised how blessed I was to afford the insulin I need to live. It saddened me to know that not every child with Type 1 Diabetes could obtain the necessary resources to treat this serious condition. That’s when I decided to create SÜ1 and make a difference in the world and truly help others’ lives,” she said.

Driven by a mission to support children and adolescents with T1D, SÜ1 offers a unique
collection of hoodies, T-shirts, sweaters, shorts, and sweatpants with a global outreach strategy in mind. Its apparel is available online, ensuring people all around the world can play a part in contributing to this cause.

Officially launched in June 2023, its online business model pledges 20 AED (approximately
RM26) from each sale towards institutions aiding children with T1D. Named after Sofia’s familial nickname “Su”, SÜ1 is a testament to her mission to help children who face the daily challenges of T1D.

T1D is an autoimmune condition where the body’s immune system mistakenly attacks and destroys cells in the pancreas that produce insulin, leading to an accumulation of sugar in the blood. Individuals with T1D require lifelong insulin replacement with multiple daily insulin injections, insulin pump therapy, or an automated insulin delivery system.

For the young entrepreneur, developing an athleisure brand was inspired by the importance of maintaining fitness levels, especially for people with T1D. “Fitness isn’t a choice but a lifeline for individuals like me battling Type 1 Diabetes.” she shares. “SU1 is an homage to this spirit of unwavering strength. It’s more than an athleisure brand; it’s a movement that encourages a fit lifestyle, something that is crucial for those living with diabetes.”

“Our garments are designed to inspire, move, and empower. Every stitch carries the hope for a healthier future and the belief that together, we can make a significant difference,” she continues.

Driven by her desire to make a difference worldwide, Sofia has chosen Malaysia to host the first-ever SÜ1 pop-up. From 23rd to 25th March, the pop-up will be open to the public on the lower ground 2 (LG2) floor at Sunway Pyramid, open daily from 10:00 am to 10:00 pm.

About SÜ1

SÜ1 is an athleisure brand founded by Sofia Sacoor, driven by a profound mission to make a positive impact in the world. Born out of Sofia’s journey with Type 1 Diabetes (T1D), SÜ1 combines clothing with a heartfelt commitment to supporting children and adolescents with T1D. SÜ1 aims to inspire change, promote awareness, and empower individuals to make a difference in the lives of others.

URC launches corn-based snack with tube shape

By
Tan Heng Hong
-

URC (Thailand) has unveiled Roller Coaster Corn, the company’s first corn-based snack with tube shape. This new snack product is bringing snacking to the next level. Roller Coaster Corn is available in BBQ and Roasted Corn flavours.

 

 

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