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Oh So Good! Every sip of the limited edition F&N MAGNOLIA Cookies & Cream Low Fat Flavoured Milk

Photo Credits: F&N Foods

Singapore, 23 February 2024 – F&N MAGNOLIA introduces an exciting addition to its delicious lineup of dairy delights – the limited edition Cookies & Cream Low Fat Flavoured Milk. This indulgent concoction combines the tempting and creamy taste of Cookies & Cream with the nutritious, wholesome goodness of low fat milk to satisfy cravings.

Crafted for those who enjoy tasty goodness in every sip without compromising on health and nutritional benefits, this new offering promises an enjoyable balance of Cookies & Cream, making it a perfect treat for any time of the day for both young and old – whether it’s for after meals, a well-deserved break at work or school, or indulging in the cosy ambience at home with family and friends over a movie screening. With F&N MAGNOLIA‘s commitment to trusted quality and taste, this limited edition flavoured milk redefines indulgence in a healthy and enjoyable way.

Cookies & Cream is a universal favourite treat, loved for its irresistible combination of sweet, creamy vanilla and chocolate cookies’ rich, crunchy texture. This classic pairing of Cookies & Cream is popular due to the perfect balance between the smoothness of cream and the cocoa-rich bite of cookie crumbs.

Photo Credits: F&N Foods

When infused into milk, the flavour of Cookies & Cream heightens the simple pleasure of chilled, refreshing and wholesome milk to an extraordinary taste experience. The creamy base of the milk complements the sumptuous swirls of Cookies & Cream flavour, elevating every sip to create a mouthwatering delight. Every sip of the F&N MAGNOLIA Cookies & Cream Low Fat Flavoured Milk is the perfect treat that combines the nutritional benefits of milk with the appeal of a distinctively alluring, yummy flavour. It’s not just a treat; it’s an experience, an enticing thrill for the tastebuds, and it leaves you yearning for more than just one sip.

Various research journals have highlighted that milk is an important component of a balanced diet and contains numerous valuable health benefits, especially with regard to the benefits of protein and calcium contained in milk. 

According to a research paper published by the National Center for Biotechnology Information (USA), milk is a nutrient-dense food with important nutritional value due to the presence of protein, calcium, and other nutrients. Protein in milk helps maintain muscles and stimulates the building of muscles in our bodies which is necessary for growth and development.

HealthHub (Singapore) highlighted that milk assists in promoting bone density as milk is an excellent source of calcium and phosphorus. These nutrients are crucial for developing and maintaining strong, healthy bones and teeth, and reduce the risk of osteoporosis and bone fractures later in life.2

The limited edition F&N MAGNOLIA Cookies & Cream Low Fat Flavoured Milk is Halal-certified, lower in sugar and saturated fat, rated B on the Nutri-Grade scale, and carries the Healthier Choice Symbol accorded by the Health Promotion Board (HPB).

The delectable treat is available in a 946ml pack and retails at the Recommended Selling Price (RSP) of S$3.63, and can be found at leading supermarkets and hypermarkets, and participating retail outlets.

For more information, please visit the following official websites and social media platforms:

●      Official website: www.magnolia.com.sg

●      Instagram: https://www.instagram.com/fnnmagnolia/

●      Facebook: https://www.facebook.com/magnoliasg 

Footnotes

1 Davoodi SH, Shahbazi R, Esmaeili S, Sohrabvandi S, Mortazavian A, Jazayeri S, Taslimi A. Health-Related Aspects of Milk Proteins. Iran J Pharm Res. 2016 Summer;15(3):573-591. PMID: 27980594; PMCID: PMC5149046. http://tinyurl.com/ybj86a9v

2 HealtHub, Singapore: “5 Benefits of Drinking Milk”. https://www.healthhub.sg/live-healthy/dear-dairy

RM20.5 Million raised in Support of Better Education and the Environment

SHAH ALAM, 08 February 2024 – Carlsberg Malaysia’s flagship community engagement programme – Top Ten Charity Campaign (Top Ten) has made a heartwarming return after a 3-year hiatus. With encouraging support and generous donations from all involved, it has delivered a meaningful impact to 10 vernacular schools with a total of RM20.5 million education funds raised. True to its mission of ‘Brewing For a Better Today & Tomorrow,’ Top Ten has not only extended its reach to Sabah, but also reinforces the Company’s pledge to supporting education and climate action in line with the UN Sustainable Development Goals (UNSDG).

“We are humbled and touched by the overwhelming generosity of the community, and the
achievement would not have been possible without the contributions of our communities who have demonstrated their passion for education and the environment. It is a testament to the power of collective action and underscores our shared dedication to fostering positive educational change. We are truly moved by what can be accomplished when people come together for a better today and tomorrow,” commented Stefano Clini, Managing Director of Carlsberg Malaysia.

Going beyond quality education, another significant highlight this year was Carlsberg Malaysia’s bid to champion environmental consciousness and promote sustainability education. To achieve this, the brewery partnered with Zero Waste Malaysia (ZWM) to raise awareness of the significance of waste management and foster positive change towards a cleaner and greener environment in schools via talks conducted in all 10 schools.

“We constantly pursue perfection in brewing, and strive to innovate in our way of engaging with our communities by expanding and elevating the Top Ten campaign,” added Clini. “Through this initiative, we aim to empower local communities through education and raise awareness about the importance of environmental sustainability. We strongly believe that with education and awareness, we can create a more environmentally conscious and socially responsible future generation, one that is built on a foundation of sustainable practices and responsible stewardship of the environment.”

A standout achievement from the recently concluded charity drive was SJKC Sin Ya in Penang, with a staggering RM7.8 million raised to expand facilities and build infrastructure for the school. It is, to date, the largest amount of proceeds raised in a single charity concert in Top Ten history. Another encouraging result was the two schools in Sabah, SJKC Syn Hua and SJKC Lahad Datu Middle School, which collectively raised RM1.8 million.

According to Beh Khoon Seng, Principal of SJKC Sin Ya, Penang, “Top Ten is an exceptional platform that has succeeded in bringing together compassionate individuals to make a significant impact on education. It provided us with much-needed support and resources throughout the fundraising activities. It has also gone a step further by inspiring students to become aware of the importance of environmental protection and our teachers to instil environmental consciousness in their teaching.”

“Top Ten’s unwavering assistance to our school has been truly inspiring. Their support in raising awareness and coordinating efforts has helped us surpass our goal of RM600,000, raising a significant amount of RM1,111,111.11. The success of the event demonstrates the power of community support. We are confident that our grassroots school will continue to thrive and inspire generations to come,” commented Tan Cheng Teng, Chairman of Lahad Datu Chinese Chamber of Commerce, Lahad Datu Middle Schools, Lahad Datu.

Adding to that sentiment, Lim Kim Leong, Principal of SJKC San Yuk, Rawang said, “Our school was able to successfully reach our fundraising goal of improving and enhancing school facilities through Top Ten. We are grateful for the assistance provided by Carlsberg. Their support was instrumental in making the event a success, as it helped us overcome significant logistical and publicity challenges. We are proud to have collaborated with Carlsberg in our fund-raising drive, and we are now able to allocate more resources towards improving school facilities, which will benefit our students .”

Since 1987, Top Ten has contributed to the development of vernacular education in Malaysia through its fundraising platform to support school infrastructure upgrades, educational assets and programmes. Over the past 37 years, the initiative has raised a remarkable sum of RM568 million, benefiting a total of 684 schools across the country.

As the Top Ten Charity Campaign continues, Carlsberg Malaysia invites everyone to join in the cause, emphasising the collective responsibility to create a better today and tomorrow for all.

More information about the Top Ten Charity Campaign can be found at
https://www.toptencharity.com.my/web/.

Southeast Asian beverage players can find inspirations from the plant water category

Genki Forest plant-based water

In the West, the plant water category is growing and has garnered consumer interest for its naturalness, clean taste and functional health benefits. Plant water includes tree water, aloe beverages, cactus water, and chlorophyll water.

What Southeast Asian beverage manufacturers can find inspiration from the plant water category besides the familiar aloe beverages?

Image credit: PlantWater

In Australia, PlantWater debuted in 2022 as the country’s first chlorophyll powered water. Available in still and lightly sparkling, the drink has eighteen ingredients including l-theanine, iron, potassium and chlorophyll that help support the body and mind. Plus, the drink packs an extra punch for daily hydration.

China’s viral drink, Yi Zheng Gen ginseng water (一整根人参水), packaged in a transparent glass bottle, has sparked copycats in Malaysia. However, its high price tag has deterred many consumers.

Genki Forest’s Red Bean and Coix Seed Water boasts a refreshing taste and appears promising for the Southeast Asian market. Unlike traditional methods, this beverage skips the red bean and coix seed residuals, using only water, red beans, and coix seeds for a clean and natural taste. Sweetened with erythritol, it joins Genki Forest’s range of innovative plant-based beverages, including goji and red date water, and mung bean water.

A drink along those lines of Genki Forest’s Red Bean and Coix Seed Water would make a great addition to the flavoured water category in Southeast Asia as a lightly-sweetened botanical water drink. These drinks tap into familiar ingredients known for their health benefits. Kurma water could complement this range.

Vietnamese companies turning their attention to jelly sticks

Vietnamese companies are turning their attention to jelly sticks. These portable, affordable snacks come in various fruity flavours and food service-inspired flavours like bubble tea.

What is interesting about these jelly sticks from a dairy and beverage players’ standpoint is that companies can turn their popular drinks into a new snackable jelly stick format, thus creating a new revenue stream.

Công Ty Tnhh Chế Biến Thực Phẩm Đức Hạnh (Duc Hanh Food Processing Company Limited), headquartered in Hanoi, is one of the leading producers of jelly products in Vietnam selling under the Zai Zai brand. The company launched the Zai Zai jelly products in 2019 and now has a strong portfolio of jelly offerings, including bubble tea-flavoured jelly sticks in black sugar, matcha and red tea flavours

Dairy company Lothamilk has launched its range of milk jelly sticks. Unlike Zai Zai, Lothamilk’s milk jelly contains milk as an ingredient and is available in three flavours: orange, lychee and guava. 

As part of the ‘beyond beverage’ strategy, beverage and dairy companies can promote these jelly sticks to young consumers as an in-between meal, pick-me-up snack. Brand owners can also fortify these jelly snacks with healthy ingredients such as vitamin C, bird’s nest and nutrients from milk. The innovation possibilities are endless with jelly. In the future, brands can upgrade jelly into a nutritionally complete snack or a meal replacement.

In the meantime, the export market beckons for jelly sticks from Vietnam.

 

NutriAsia expands its Fun Chow range with a Korean twist!

NutriAsia has unveiled its latest UFC Fun Chow Korean-style Rice Mix in the Philippines. This seasoning mix offers consumers the convenience of making Korean Beef Bulgogi, Bibimbap and Kimchi rice at an affordable price of PHP 20 per sachet. The UFC Fun Chow range can easily level up the plain steamed rice into a special fried rice.

Seasoning brands have created new ways to upgrade regular rice using local flavours and are broadening their flavour range with internationally-inspired flavors like Korean.

In Malaysia, we have seen companies tapping into the popularity of Chinese Muslim cuisines with products like CikSuri Chinese Muslim fried rice seasoning.

Addressing Malaysia’s Threat Landscape 2024: Kaspersky launches Kaspersky Unified Monitoring and Analysis Platform

21 February 2024

Today, Kaspersky announces the launch of its integrated software solution that includes the set of functions for event monitoring and management, Kaspersky Unified Monitoring and Analysis Platform (KUMA) to help businesses and organizations stay safe in cyberspace while embracing digitalization.

Malaysia aims to supercharge its digital economy, boosting its GDP contribution to 22.6% by 2025. This plan involves powering up all industries and local businesses to compete globally and unlock high-value opportunities.

Driven by the Southeast Asia (SEA) rapid digitalization movement, experts at Kaspersky predict the upcoming cybersecurity threat landscape in the region this year. According to report by Kaspersky, the dangers of phishing, scams, data breaches, and geopolitically-motivated cyberattacks are seen to continue targeting organizations and individuals from the region.

In 2023, Kaspersky revealed that it has blocked 22 million local infections.

In order to empower businesses and organizations to be one step ahead these developing challenges and needs, Kaspersky brings a native Security information and event management (SIEM) solution for security information and event management, Kaspersky Unified Monitoring and Analysis Platform (KUMA).

What is KUMA? Benefits KUMA brings to businesses and organization

Back in June 2023, Kaspersky experts have uncovered a mobile Advanced Persistent Threat (APT) campaign while monitoring the network traffic of its corporate Wi-Fi network using the KUMA. Upon further analysis, company researchers discovered the threat actor has been targeting iOS devices of dozens of company employees, distributing zero-click exploits via iMessage to run malware gaining complete control over the device and user data.

“When it comes to cybersecurity, even the most secure operating systems can be compromised. As APT actors are constantly evolving their tactics and searching for new weaknesses to exploit, businesses must prioritize security of their systems. This involves providing employees and technical teams with the latest tools to effectively recognize and defend against potential threats as well as timely remediation of incidents,” says Yeo Siang Tiong, General Manager for Southeast Asia at Kaspersky.

KUMA is a unified console for monitoring and analyzing information security incidents. The fundamental program includes the following components:

  • One or moreCollectors that receive messages from event sources and parse, normalize, and, if required, filter and/or aggregate them.
  • ACorrelator that analyzes normalized events received from Collectors, performs the necessary actions with active lists, and creates alerts in accordance with the correlation rules.
  • TheCore that includes a graphical interface to monitor and manage the settings of system components.
  • TheStorage, which contains normalized events and registered incidents.

Advantages of KUMA include:

  • High performance: 300k+ EPS per KUMA instance
  • Low system requirements: Virtual or physical environment and up to 10k EPS AiO on one virtual server
  • Scalability: Flexible microservice architecture with HA support for each component
  • Unified web console interface: Single fully multi-tenancy UI console for everything
  • Out-of-the-box integration: With third-party products and Kaspersky solutions
  • Low entry threshold: Does not require knowledge of special query languages or writing rules

Thanks to the integration with the Kaspersky CyberTrace platform, which processes reports from the National Coordination Center for Computer Incidents, the researcher can extract compromise indicators and use them to detect events in SIEM.

SIEM is a central element of most mature information security systems, hence, it must meet all relevant market requirements and take into account the changing landscape of cyber threats. KUMA expands the capabilities of analysts, allows businesses and organiztions to optimize the budget for cybersecurity, providing protection at the optimal level.

“Threat actors increasingly use diverse tactics to launch sophisticated targeted attacks. Therefore, it is essential to use a platform that can provide a centralized view of security events in quickly identifying and responding to potential threats such as the Security Information and Event Management System (SIEM). A SIEM is commonly used for compliance support with internal security policies and external regulatory requirements, said Victor Chu, Head of Systems Engineering for South East Asia at Kaspersky.

He explained that  Kaspersky Unified Monitoring and Analysis Platform (KUMA) empowers cybersecurity teams’ efficiency in detecting, investigating, and responding to complex cyber incidents with the approach of XDR (Extended Detection and Response) capabilities.

Organizations, of different sizes and maturity, can deploy KUMA to receive security events from various third party sources and security tools while correlating these events with contextual threat intelligence feeds to identify suspicious or anomalous activities thus providing timely notification of security incidents. By collecting security events from all security controls and correlating them in real time with advanced analytics, KUMA aggregates all the information needed for further incident investigation and response. Hence, using KUMA, helps organisations gain insights and intelligence by providing the visibility and context needed to understand you their security posture and risks.

More information about the platform, please visit: https://support.kaspersky.com/help/KUMA/1.5/en-US/217694.htm

What Southeast Asian energy drinks can learn from ZOA Energy

ZOA Energy, the better-for-you zero-sugar energy drink from the US, offers lessons that Southeast Asian energy drinks can learn. ZOA Energy, established in 2020, counts Dwayne Johnson, Dany Garcia, Dave Rienzi and John Shulman as its founders. 

The energy drink brand has recently launched its latest campaign, packed with “BDE” or Big Dwayne Energy.

ZOA Energy adopted a gender-neutral identity in 2023 as part of a major refresh. The brand replaced the black packaging with a bright new packaging. This gender-neutral position is important for ZOA Energy to reach a broader section of consumers looking for energy to fuel different occasions.

In Southeast Asia, energy drinks tend to have a masculine image, while female-focused energy drinks are too feminine. A gender-neutral positioning similar to Celsius can help brands to reach out to both sexes.

In the latest commercial, ZOA Energy showcases everyone can get the Big Dwayne Energy, whether doing aerial exercise, working at home, while juggling parenting duties, or saving lives in the operating theatre.

Energy drinks in Southeast Asia could explore making energy needs relatable to parents with demanding schedules and individuals working from home. Energy drinks can also support consumers engaged in trending fitness routines and low-intensity activities like yoga or pilates, which are popular with females. Females are still an untapped market for energy drinks in the region.

The maker of the ZOA Energy formula describes the drink as having the right amount of excellent tasting, cleaner, and balanced energy to fuel the day. The drink has electrolytes for hydration, a buzzword in the beverage category, vitamins B and C, zero sugar, caffeine from green tea and green coffee beans, camu camu, and amino acids.

Southeast Asian energy drink players are embracing clean energy, and newer generations of energy drinks in the region, such as Mate Mate, are positioning themselves as hydrating energy drinks to appeal to consumers seeking benefits beyond just energy. In the case of Mate Mate, it is hydration, mental clarity, and immune benefits.

COLLECT THEM ALL! OREO UNLEASHES A SPECIAL EDITION POKÉMON-THEMED RANGE!

  • In the first half of 2024, the world’s favorite cookie OREO is teaming up with The Pokémon Company to deliver a special edition collection!
  • Both OREO and Pokémon fans will enjoy cookies featuring embossed images of 16 Pokémon such as Pikachu, Charmander, Pancham, Grookey, and more! There’s even a special edition Pikachu cookie, and collectibles featuring some of the Pokémon.

MALAYSIA, 20 February, 2024 – The new year is starting with a bang! The beloved cookie brand OREO is teaming up with the iconic universe of Pokémon to deliver a special edition cookie collection and merchandise that’s sure to delight both Pokémon trainers and cookie lovers. Available in Malaysia from February 2024 in all the leading retailers in the country, stay playful in a world of discovery, adventure, and flavorful fun when you experience the epic special edition cookie collection.

“We are incredibly excited to announce the release of the blockbuster OREO Pokémon cookie collection, bringing together the adventurous world of Pokémon with the playful experience of OREO. Our new collection will showcase the discovery spirit as we invite fans to collect all 16 OREO Pokémon cookie embossments. Moreover, we are ready to surprise the fans with a new Pikachu-inspired flavor and many special gifts with OREO Pokémon images. Stay Playful and join us in many upcoming immersive activities” said Vikram Chandratrey, Marketing Head, Oreo SEA & Indonesia, Mondelēz International.

16 Versions Of Pokémon-Embossed Cookies

OREO Pokemon – 16 Embossed Cookies

Soon, fans can twist, lick, and dunk 16 different designs of OREO Pokémon cookies featuring Pikachu, Bulbasaur, Charmander, Squirtle, Sandshrew, Jigglypuff, Lapras, Dratini, Cyndaquil, Sableye, Piplup, Snivy, Pancham, Rowlet, Grookey, and Mew. These cookies will come in many flavors such as Vanilla, Chocolate, Strawberry, and Chocolate Banana.

Just like in the Pokémon world, some OREO Pokémon cookies will be harder for collectors to find than others. In fact, each pack is randomly filled with OREO Pokémon cookies, so not every cookie pack is guaranteed to contain all 16 Pokémon. Out of the 16 cookie designs, the Mew cookie is the hardest to find.

Special Edition Pikachu Cookie

OREO Pokemon – Special Edition Pikachu Cookie

This is the first time OREO releases a special edition Pikachu-inspired flavor, so get ready for an electrifying treat. Featuring Pikachu embossment, the cookie is set to captivate the Pokémon fan community and delight OREO lovers alike. Don’t miss your chance to catch this delight and add a dash of Pikachu magic to your snacking experience!

16 OREO Pokémon photocards

OREO Pokemon – 16 OREO Pokémon Photocards

The wonderful offerings don’t just stop there. OREO and Pokémon fans can collect 16 different OREO Pokémon photocards featuring different Pokémon in the collection such as Pikachu, Bulbasaur, Charmander and more. With every purchase of an OREO Pokémon multipack, fans will receive a square photocard inside of the pack. These are only available while supplies last, so fans should hurry and collect them all!

Impactful Activations

On top of all that, more surprises are about to come!

  • Launch Event:

To celebrate the release of the new OREO Pokémon collection, OREO will be hosting an event at Sunway Pyramid, from 22-25 February & Sunway Velocity from 7-10 March. This event is open to the public and will showcase all the special features of the collection including 16 cookie embossments, 16 photocard designs and special edition Pikachu cookies.

  • Buy to Win

Fans now not only can collect 16 cookie embossments and photocards, but also can get a chance to win amazing collectibles along the way! All you have to do is buy a minimum of RM15 worth of any OREO Pokémon products to redeem appealing collectibles such as OREO Pokémon plate, glass, or glass with cookie holder.

  • #FindMew

With Mew cookies being the hardest to find in the collection, collecting one gives you a chance to win exciting prizes such as OREO Pokémon two-dimensional lamp, and OREO Pokémon metal coin set.

To enter the Contest:

  1. Purchase any OREO Pokémon product.
  2. Find the OREO Pokémon Mew cookie.
  3. Submit your details and picture on OREO Pokémon Microsite (www.oreosea.com/pokemon).
  1. Click on ‘Share now’ button to share the picture / video on Facebook/ Instagram with the tags @oreo.mysg and #FindMew hashtag.

The criteria for valid submission are as follows:

  1. Submissions must be within the stated Contest Period: 1 March – 31 May 2024
  2. Submission must be made through the OREO Pokémon Microsite (oreosea.com/pokemon).
  3. Clear and unaltered / unedited photo of OREO Pokémon Mew cookie
  4. Social media posts must be set to public

This captivating campaign serves as a catalyst for sparking playful connections among families. The new collection & its integrated activities taps into the shared cultural affinity of discovery and adventure for both brands, creating a unique and engaging snacking experience.

The OREO Pokémon collection is now available from February 2024 onwards.

The campaign invites fans to share their excitement and connect with fellow enthusiasts online using the hashtags #PlaywithOREOPokemon. Whether you’re a fan of the Pokémon world, OREO, or both, this collection is an invitation to discover a playful range of cookie embossment, collect all special collectibles, and enjoy the special edition Pikachu cookie during memorable moments with friends and family.

For more details and updates on the OREO Pokémon collection, head to @oreo.mysg on Instagram and OREO on Facebook. The  OREO Pokémon collection is available online here:

Nestle Berry Burst made from 5 kinds of berries

Nestlé Malaysia’s latest Berry Burst is made from 5 kinds of berries and is zero fat too. This visually-captivating ice-cold sorbet is made from premium berries: strawberry, blackberry, raspberry, blueberry and elderberry.

Bangkok Produce and Alliances Spearhead Cutting-Edge Traceability and Satellite Tech to Battle PM 2.5 Problem

Bangkok Produce Merchandising Public Company Limited, a subsidiary of the leading agri-food conglomerate Charoen Pokphand Foods Public Company Limited (CP Foods), is at the forefront of a unified campaign with governmental bodies, business partners, and farmers to address the ongoing PM 2.5 dust challenge. This initiative encourages farmers to cease the practice of crop burning in preparation for the upcoming planting season, as part of the “Partner to Green: Corn Suppliers Fighting Haze Alliance Project.” The alliance employs Satellite Imaging Technology to diminish significantly, and ultimately aim to eradicate, the burning practices in its corn supply chain. The company invites the Thais people to help monitor and report crop-burning incidents via the “F.Farm” application, fostering a collaborative approach to mitigate environmental concerns.

The “Partner to Green: Corn Supplier Allies Fighting Haze” scheme, initiated by Bangkok Produce, signifies a coordinated endeavour between public institutions, private sectors, and corn growers, organized as a Public-Private Partnership. This strategy aims to manage the corn supply chain for animal feed responsibly. Focused on environmental preservation and public health protection, this program aligns with Charoen Pokphand Group’s policy to refrain from purchasing or importing corn from deforested areas and locations susceptible to crop burning. The initiative involves sharing daily satellite imagery updates of hotspots with local corn collectors, thereby enabling targeted monitoring of burning activities. When burning is detected, company officials and partners quickly visit the site to engage with farmers and verify the incidents. Should repeated burning be identified, the company will enforce a suspension of corn purchases from the implicated plot for one year.  This initiative supports the sustainability of the food supply chain managed by CP Foods, combating deforestation and air pollution.

Furthermore, Bangkok Produce advocates for public engagement in overseeing agricultural burning activities. This advocacy is supported through a reporting channel for corn crop burning via the “F. Farm” application or the corn traceability system website. This collaborative effort seeks to eradicate smoke and haze issues, leveraging the Corn Traceability system developed by Bangkok Produce in 2016 for sourcing traceable animal feed corn. This system digitally records essential farmer information and cultivation plots, ensuring the sourced corn is from explicit sources, non-deforested, and non-burnt areas. The integration of blockchain technology has enhanced the data’s reliability and transparency.

In addition to efforts to halt crop burning and mitigate smoke and haze sources, Bangkok Produce has partnered with government agencies to impart knowledge to corn farmers, raising them to Good Agricultural Practices (GAP) standards for more effective and sustainable cultivation. The “F. Farm” app development supports corn growers by providing access to vital information, such as rainfall, temperature, and fertilization tips, aiding in boosting productivity and income, and promoting a responsible corn supply chain for animal feed.

Launched in 2016, the corn traceability system was Thailand’s inaugural initiative for sourcing a feed raw material capable of tracing back to its origin. Over 40,000 corn farmers and more than 600 agricultural collectors are enrolled to market their produce through the system, covering an area exceeding 2 million rai. This ensures that the food’s origin is not linked to deforestation or burning practices, contributing to the resolution of the haze and PM 2.5 issues and the sustainable reduction of greenhouse gas emissions.

This initiative underscores Bangkok Produce and CP Foods’ commitment to responsible agricultural sourcing and traceability. Bangkok Produce is expanding the corn traceability system to seven countries, including Laos, Cambodia, Vietnam, Myanmar, the Philippines, India, and Bangladesh, with a plan to digitize corn-sourcing data from Myanmar this year.

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