Saturday, April 18, 2026
Home Blog Page 267

Roma Kelapa and Lee Minho Celebrate the Heart of Every Family with ‘Mama Pilih Roma’ Campaign

By
Tan Heng Hong
-
[L-R] Ms. Lee Ming Siew, Senior Brand Manager of Biscuit; Mr. KK Ng, Country Manager Mayora Malaysia Sdn Bhd; Lee Minho, Brand Ambassador Roma Kelapa; Ms Tiffany Low, Sales Director; Ms. Endang Putri, G

Kuala Lumpur, 14 September 2024 – Roma Kelapa – Biskut No.1 Untuk Ibu No.1* proudly launched its heartfelt ‘Mama Pilih Roma’ campaign. This campaign is a tribute to the incredible moms who dedicate themselves to creating meaningful moments of joy and connection with their families, reaffirming Roma Kelapa’s commitment to bringing families closer together with its delicious and wholesome biscuits made from real coconut.

The ‘Mama Pilih Roma’ campaign was officially launched at an exclusive event held on 14th September 2024 at JioSpace, Petaling Jaya. The event was attended by none other than Lee Minho, the beloved Korean actor and Roma Kelapa’s brand ambassador, who has captured hearts both on-screen and in the hearts of his fans. The campaign celebrates the incredible contributions of moms, recognising them as the backbone of family unity and the ultimate providers of care.

KK Ng, Country Manager, Mayora Malaysia Sdn Bhd Delivering His Welcome Speech During the ‘Mama Pilih Roma’ Official Campagin Launch

“‘Mama Pilih Roma’ is our way of saying ‘thank you’ to all the wonderful moms who continuously choose Roma Kelapa as the biscuit of choice for their families. We believe in the power of family bonding, and with our unique coconut taste, we aim to create delightful moments that bring everyone together. We’re thrilled to have Lee Minho on board, whose values align with our mission to celebrate and cherish family moments,” said KK Ng, Country Manager, Mayora Malaysia Sdn. Bhd.

Lee Minho, Brand Ambassador of Roma Kelapa Participating in a Fan Q&A Session During the ‘Mama Pilih Roma’ Official Campaign Launch

As the campaign’s highlight, Roma Kelapa hosted a meet & greet event with Lee Minho as a token of gratitude for the unwavering support and dedication of moms across Malaysia. This event provided a memorable experience for 1,000 lucky fans through the ‘Roma Wow! Bertemu Lee Minho’, contest.

Group Photo with Lee Minho, Brand Ambassador of Roma Kelapa and the Attendees

With the launch of the ‘Mama Pilih Roma’ campaign, Roma Kelapa invites everyone to celebrate the love, dedication, and togetherness that moms continuously create. It’s more than just biscuits—it’s about cherishing the moments that matter. For more information, follow Roma Biscuits Malaysia’s Facebook & Instagram accounts or visit http://www.mayora.com.my/.

*PT Mayora Indah Tbk calculation based in part on Value/Volume Sales data provided by Nielsen IQ through its Retail Index Service in Biscuits category for the period 01 October 2022 – 30 September 2023 for Indonesia. (Copyright © 2023, NielsenIQ)

Bangchak sets the course for Inthanin expansion

By
Tan Heng Hong
-

Bangchak Retail plans to add a new Inthanin outlet in Laos to add to the current five there. The retail arm of the petroleum and energy conglomerate Bangchak is also in the negotiation stage to expand its coffee shop chain Inthanin into neigbouring Cambodia.

For Inthanin, the goal is to have 1,060 branches in Thailand and abroad by the end of 2024 and the subsequent plan to add around 220 outlets each year to reach the goal of 2,400 outlets by 2030.

There are also plans to open shops in Esso gas stations. However, this will depend on the existing coffee shops’ contracts expiring before “Inthanin” can begin expanding into each Esso gas station. Currently, there are a total of 1,000 Esso gas stations. Bangchak acquired Esso Thailand in 2023.

 

Texas Chicken in Thailand is shutting down

By
Tan Heng Hong
-

Texas Chicken, a fast-food chain operated by PTT’s retail marketing group OR, will be closing all of its stores in Thailand on September 30, 2024. OR operates 97 Texas Chicken outlets in Thailand. The company did not divulge the reason for shutting down the fast food chain. We suspect OR is likely to channel the resources and cost savings to support the opening of another 300 new Cafe Amazon branches in 2024.

HEINEKEN Malaysia’s Top Bartender is Set to Shine in Amsterdam

By
Tan Heng Hong
-

The brewer has crowned this year’s Star Academy National Champion to represent Malaysia at the Global Bartender Finals.

PETALING JAYA, 13 September 2024 – At the 2024 Star Academy National Finals today, Heineken Malaysia Berhad (HEINEKEN Malaysia) has crowned Jason Dennis Dcruz from Te Amo, representing the KL/Selangor region, as this year’s National Champion.

The remarkable victory has secured him the top spot to represent Malaysia at the Global Bartender Finals in the Home of Heineken®—Amsterdam. There, he will compete for the ultimate title: Heineken®’s World’s Best Bartender.

This year marks the seventh edition of the Star Academy programme. The programme is committed to raising the bar in the services sector nationwide by training and enhancing the skills of local bartenders.

Martijn van Keulen, Managing Director of HEINEKEN Malaysia, said, “We are proud to announce that Star Academy has trained over 10,000 bartenders since its inception! Through these efforts, we’re not only helping local talents shine — we’re also elevating our food and beverage sector, boosting tourism, and supporting local businesses. This is how we raise the bar for the industry and build a culture of excellence among our local bars and bartenders.”

Jimmy Ding, Sales Director of HEINEKEN Malaysia, remarked, “2024 is a record-breaking year for participation. We saw over 1,300 talented bartenders from across the nation stepping up and showing off their incredible skills and passion for the craft. At HEINEKEN Malaysia, we believe that serving the best beers to our customers goes beyond the brewery, and that starts with us working hand-in-hand with our trade partners and bartenders.”

The 2024 Star Academy National Finals brought together fierce competition, with finalists hailing from Sabah, Sarawak, Penang, Kuala Lumpur, Perak, and Johor.

The competition also featured a distinguished panel of judges, including Cian Hulm, Commercial Quality Manager, and Wayne Wong, Commercial Quality Lead of HEINEKEN Malaysia, as well as two special guest judges – Gerard Anselm, Star Academy Trainer from HEINEKEN Malaysia and Joyce Lim, Marketing Manager of Heineken® brand in Malaysia.

National Champion Jason Dennis Dcruz from Te Amo, representing the KL/Selangor region, shared, “I’m incredibly grateful for the opportunity HEINEKEN Malaysia’s Star Academy 2024 has given me. A big thank you to everyone who supported me along the way. I can’t wait to compete in Amsterdam and represent the spirit of our region on the global stage.

For more information on HEINEKEN Malaysia’s Star Academy, visit https://star-academy.heinekenmalaysia.com/. HEINEKEN Malaysia’s beers, stout, cider and all related promotions and activities are strictly for non-Muslims aged 21 and above only.

McDonald’s Malaysia Celebrates Mid-Autumn Festival with Orphanages Across the Nation

By
Tan Heng Hong
-
Bringing joy to the community is one of the core values of McDonald’s Malaysia.

McDonald’s Malaysia hosted its Mid-Autumn Festival with orphans at McDonald’s Pantai Sentral Park DT yesterday.

KUALA LUMPUR, 12 SEPTEMBER 2024 – McDonald’s Malaysia recently celebrated the Mid-Autumn Festival, an occasion symbolizing unity and joy, by hosting orphanages across the country. As part of its ongoing community engagement efforts, more than 30 selected McDonald’s outlets nationwide welcomed children from orphanages to participate in lantern coloring activities, traditional games, and enjoy delicious McDonald’s meals. The celebration not only created a memorable experience filled with happiness and laughter but also helped instill an appreciation for heritage and culture, fostering a true sense of togetherness.

Dato’ Haji Azmir Jaafar, Managing Director and Local Operating Partner of McDonald’s Malaysia, shared: “The Mid-Autumn Festival is a celebration of unity and joy – values at the heart of McDonald’s brand philosophy. As a locally rooted organization, McDonald’s Malaysia prioritizes serving and giving back to the community. This celebration provided an opportunity to embrace these values and bring happiness to children throughout Malaysia.” 

Bringing joy to the community is one of the core values of McDonald’s Malaysia.

This initiative is one of many community-focused efforts under the Program Komuniti @ McDonald’s and RMHC, which aim to give back to local communities and support underserved groups. McDonald’s Malaysia organizes over 19,000 community initiatives annually, ensuring no one is left behind and reaffirming its commitment to positively impacting lives across the country. 

As part of these efforts, McDonald’s is preparing for the upcoming McDonald’s Community Month in October, during which birthday parties will be hosted for children from orphanages nationwide. Other key initiatives include celebrating Chinese New Year with senior citizens at retirement homes, further highlighting McDonald’s dedication to community welfare throughout the year.

Pos Malaysia Commemorates Malaysia Day 2024 with Special Edition Folder Set Celebrating ‘Malaysia MADANI: Jiwa Merdeka’

By
Tan Heng Hong
-

Reveal hidden designs with invisible ink on stamps using UV light 

In celebration of Malaysia Day 2024 , Pos Malaysia Berhad (“Pos Malaysia”), the national post and parcel service provider, has launched a special edition folder set featuring the theme ‘Malaysia MADANI: Jiwa Merdeka’. This release commemorates the formation of Malaysia on 16 September 1963 and reflects the nation’s commitment to unity and progress.

The exclusive folder set priced at RM33.80 includes:

•           1 Stamp Sheet (20 x RM1.30 stamps)

•           1 First Day Cover Envelope with Stamp (including complimentary leaflet)

•           1 Folder

Malaysia Day, embraces the theme ‘Malaysia MADANI: Jiwa Merdeka’ this year. This theme highlights Malaysia MADANI as the foundation of national prosperity and progress through its six core values. Jiwa Merdeka symbolises the freedom of Malaysians from any negative elements and fostering patriotism and the love for the country through thinking, social and economic  integration, and subsequently forming a strong, harmonious, and progressive unity among the people, reflecting cohesion in an advanced and united nation.

The theme is brought to life in the collection designed by Malaysian creative brand Loka Made. The collection captures Malaysia’s rich multicultural identity through beautiful illustrations of its diverse communities, all set against the backdrop of the nation’s iconic landmarks. Additionally, the theme is further emphasised through the inclusion of the Malay proverb “Seikat bagai sirih, serumpun bagai serai” on the stamps.

A standout feature of the Hari Malaysia 2024 collection is the use of invisible ink on the stamps, revealing hidden designs under UV light. This innovative detail adds an interactive element to the collectible stamps.

Be the first to get your hands on a piece of history starting 17 September 2024 at all 90 Philatelic Bureaus nationwide, including 13 General Post Offices, and online at https://shop.pos.com.my   while stocks last!

Stay connected with Pos Malaysia via www.pos.com.my, or follow us on Facebook, X, Instagram, Tik Tok, YouTube and LinkedIn.

Plantae updates Complete Cleanse formula, adds Apple Lychee to Plantae Mom to support lactation

By
Tan Heng Hong
-

Plantae, a Thai plant-based supplement brand, has updated its Complete Cleanse formula, part of their Whole Food Complex Collection. This powder product, made from organic superfoods and plant-based ingredients, is designed to support digestive health.

Key benefits:

  • Comprehensive fibre: Combines both soluble and insoluble fiber for optimal gut health.
  • Supports digestion: Stimulates digestion and helps with elimination.
  • Boosts gut health: Contains prebiotics to nourish beneficial gut bacteria.
  • Delicious taste: Made with a blend of fruits and vegetables for a pleasant flavour.

Plantae has introduced a new flavour of Plantae Mom: Apple Lychee. This plant-based drink is specifically formulated to help breastfeeding mothers produce more milk and provide essential nutrients for both mom and baby.

Key benefits:

  • High protein (16g of pea protein): Reduces fatigue and helps repair the body.
  • 5 natural lactation ingredients (including banana blossom, fennel, sunflower lecithin, date palm and apricots) to increase breast milk supply
  • Soy-free
  • Rich in vitamins A, E, and C.

Plantae offers vitamins with a unique blend of vitamins and plants

By
Tan Heng Hong
-

Plantae, a Thai plant-based supplement brand, has introduced Vitamin Plus Whole Food with the Nutrient Synergy formula that combines vitamins and plants for optimal absorption and sustained release.

Complete Vitamin B+

  • Contains all 8 essential B vitamins in one capsule.
  • Blended with 28 plant-based ingredients to boost energy and overall well-being.
  • Recommended to take in the morning.

Complete Zinc+

  • Bio-available zinc in amino acid chelate form for superior absorption.
  • Supports healthy skin and helps regulate the acne cycle. Blended with 22 plant-based ingredients.
  • Recommended to take with breakfast or dinner.

Complete Vitamin C+ 1,000+mg

  • Buffered vitamin C formula for immune support and healthy skin.
  • Gentle on the stomach and enhanced with a blend of 36 plant-based ingredients for optimal absorption
  • Recommended to take with breakfast.

One A Day Multivitamins

  • Thailand’s first high-potency, whole-food multivitamin in a single capsule.
  • Supports overall well-being and acts as a foundation for other supplements.
  • Available in 2 formulas tailored to Thai nutritional needs:
    • Active M+: For overall health and wellness
    • Active W+: Supports healthy skin, hair, and nails
    • Recommended to take in the morning.

Active M+/W+ has 24 vitamins and minerals plus 31 organic whole food ingredients.

 

 

 

Malaysians Give Thumbs Up to The New, Nutritiously Delicious Fernleaf Chocolate Milk Powder Drink

By
Tan Heng Hong
-

Fernleaf serves nourishing refreshments to over 50,000 Malaysians on National Day!

Putrajaya, 31 August 2024 – In celebration of 2024 National Day Malaysia Day (HKHM), Fernleaf, the nation’s No.1 Family Milk Powder* brand, proudly served its newly launched Family Chocolate Milk Powder drink to over 50,000 Malaysians at today’s parade. This year’s National Day, themed “Jiwa Merdeka“, reflects the resilient spirit and freedom of the Malaysian people—a spirit that Fernleaf has supported for over 40 years by nourishing families with the finest dairy from New Zealand.

For generations, Fernleaf has been a trusted partner in millions of Malaysian homes, delivering high-quality dairy products integral to family life. The new Family Chocolate Milk Powder offers a rich and delicious milky chocolate flavour. It is packed with essential nutrients and vitamins to ensure families can enjoy a tasty and nourishing treat that supports their well-being.

“Fernleaf has always been more than a brand that just provides milk; it’s about supporting the health and happiness of Malaysian families,” said Lim Siew Poh, Marketing Director of Fonterra Brands Malaysia and Singapore. “This National Day, as we celebrate ‘Jiwa Merdeka,’ we are honoured to be part of such a significant event and to share our new Family Chocolate Milk Powder drink with so many Malaysians. It’s our way of contributing to the nation’s spirit of unity and freedom, one nourishing sip at a time.”

By participating in this year’s “Jiwa Merdeka” celebration, Fernleaf reinforces its dedication to continue to nurture and support families with wholesome nutrition, today and for generations to come.

In conjunction with National Day, Fernleaf is also offering a special RM5 discount on its newly launched Fernleaf Family Chocolate Milk Powder from 31 August to 1 September 2024 on Shopee. This promotion is the brand’s way of saying ‘thank you’ to Malaysians for their continued support over the years. For more information on this promotion, please visit Fernleaf Malaysia’s Facebook page.

For more information about Fernleaf and its range of dairy products, please visit Fernleaf Malaysia Facebook (https://www.facebook.com/fernleafmalaysia/).  

*Nielsen: Moving Average Total Sales Value Market Share since 2018.

Nabati harnesses the popularity of cocopandan

By
Tan Heng Hong
-

Following the success of their Korean Goguma range, the Indonesian food and beverage group Nabati has expanded their offerings in Indonesia with a delicious new cocopandan flavour.

Like Goguma, cocopandan is a popular flavour among Southeast Asian consumers, thus facilitating Nabati’s production introduction in the region.

1...266267268...1,198Page 267 of 1,198

HOT NEWS

7-Eleven x Wall’s Reward Vaccinated Malaysians with Asian Delight Ice Cream

Tan Heng Hong - 0
KUALA LUMPUR, 16 JULY 2021 – 7-Eleven and Wall’s are supporting the National COVID-19 Immunisation Programme by rewarding those who have been vaccinated a...

MUST READ

All

Transparent milk tea from Suntory now available at 7-Eleven Malaysia

Tan Heng Hong - 0
Suntory Tennensui Premium Morning Tea, a transparent milk tea highly sought after in Japan and in overseas markets like Singapore, is now available at...

Time to relax

Farm Fresh toasts Chinese New Year with mandarin orange yogurt drink

Goodday Charge presents Team eMAS, Malaysia’s First Senior Esports Team Recognized...

Covering food and drinks opportunities in Southeast Asia with daily news and updates
Contact us: info@minimeinsights.com

EVEN MORE NEWS

POPULAR CATEGORY

© Mini Me Insights 2013-2018