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Celebrities Drive Authentic Connections On Shopee Live

By
Tan Heng Hong
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Zoey Rahman, Shopee Celebrity Squad member and founder of Mikaseries on Shopee Mamak

Lan Solo and Zoey Rahman Share Their Livestream Experiences

KUALA LUMPUR, 29 March 2024 – Responding to the shifting e-commerce trend towards a more humanised online shopping experience* local celebrities Zoey Rahman and Lan Solo are actively stepping into the digital spotlight, curating and presenting products on Shopee’s own livestream channel, Shopee Mamak. Whether it’s Zoey Rahman’s insightful product reviews or Lan Solo’s captivating demonstrations, these celebrities are going beyond traditional endorsements. This shift towards interactive and personalised content is a win-win for all users, creating a humanised online shopping experience.

Lan Solo, Shopee Celebrity Squad and a popular Malaysian singer known for his engaging Shopee Mamak session

Celebrities Advocates Authenticity to Build Brand Trust in E-commerce 

Lan Solo connects with his audiences on Shopee Mamak through engaging content

A human-centric online shopping experience prioritises genuine product sharing and builds connections through shared experience. Lan Solo, a member of the Shopee Celebrity Squad and a popular Malaysian singer known for his engaging Shopee Mamak content, emphasised this shift: “It isn’t just about showcasing or selling products. Live streaming is all about two-way conversations. We encourage questions, respond to comments in real-time, and create a sense of community.” Lan Solo’s Shopee Mamak streams consistently pull in an average viewership of over 50K Malaysians.

Zoey Rahman advocates for genuine recommendations rather than pushing for sales

Fellow Shopee Celebrity Squad member and founder of Mikaseries, Zoey Rahman, echoed this sentiment.  “People connect with authenticity. On Shopee Live, I can share genuine product recommendations, offering viewers valuable insights beyond just a celebrity endorsement.”  One of Zoey’s recent Shopee Mamak sessions drew a record number of over 60K viewers, showcasing the power of expert advice delivered in a relatable and engaging format.

Celebrities Champions Personalised E-commerce Content That Connects 

Many businesses see the potential of live streaming by connecting directly with customers through Shopee Live. But for some, the world of live commerce can feel like uncharted territory.  New sellers are eager to jump on the bandwagon, but questions like “Where do I even begin?” or “What kind of content should I create?” cloud their minds.

Zoey gave his expert take on maximising e-commerce efforts through Shopee Live. “Live streaming might seem casual, but a well-defined content strategy is key.” He stressed audience research, “It’s important to know what your audience is interested in before you start your live stream. What kind of content that’s both interesting and informative to them?” Besides, Zoey emphasised the importance of authenticity, advocating for live sellers to provide genuine recommendations. His commitment to authenticity went beyond mere recommendations. He personally tested products before showcasing them on Shopee Live, for example health supplements like Redoxon Cal-D Effervescent Tablets and KITSUI Whitie Snow Probiotic. This firsthand experience allowed him to identify key benefits and present them from a user’s perspective, not just a salesperson’s. By prioritising transparency, Zoey built trust with his viewers, avoiding hard sells in favour of genuine recommendations.

Lan shared a similar view when asked about his content strategy to succeed in Shopee Live. “Storytelling is a great way to engage viewers and reduce drop offs. Think of it as hanging out with friends and talking about something you’re passionate about – your products!” Instead of bombarding viewers with sales tactics like pushing them to purchase, Lan suggested weaving stories around the products. “Imagine sharing funny anecdotes about a particular item or offering your own experiences that resonate with your audience. This approach keeps them engaged and interested in learning more.” Lan Solo, a parent himself, put this advice into action, leveraging his experience to recommend the Anakku Disney Baby Bath. His relatable stories resonated with parent viewers who trusted his firsthand knowledge and advice. Both Zoey Rahman and Lan Solo’s sharing align perfectly with the growing trend of live commerce.  

Shopee Live Empowers Sellers with Its Useful Live Streaming Features

Zoey highlighted the advantages of using Shopee Live as a platform for live streaming:  “It’s a built-in feature on Shopee, ready for you to engage your audience directly.” Emphasising the convenience, Zoey added, “It’s so convenient that sellers can ditch the brick-and-mortar overhead. They can live stream directly from their phones – anytime, anywhere!” Shopee Live allows sellers to launch live streams easily just through a phone – a convenient and cost-effective way to connect with audiences.

“Shopee Live is like having your own mini broadcast, but without the production hassle,” said Lan Solo, echoing the platform’s user-friendliness. “Unlike traditional live streaming, Shopee Live empowers sellers to go live with ease. Shopee Live’s easy-to-use features, such as live chat functionality, and exclusive deals, empower brands and sellers to connect with audiences in an interactive way, ultimately leading to increased brand awareness and brand loyalty.”

*The “Championing Inclusive Commerce 2024” study was conducted by Shopee Marketplace, between 2 and 12 January 2024. Voluntary feedback was obtained from 3,000 Malaysian affiliates.  The study revealed a significant shift in e-commerce trends where 75% of Shopee Affiliates expressed enthusiasm for creating content tailored to individual user preferences and 30% of the surveyed affiliates prioritise building user engagement. This highlighted a move towards a more human-centric online shopping experience through posts and live streams, and a commitment to supporting local sellers. 

Lay’s Max joins forces with online game Nice to Z You and gaming influencer Pang

By
Tan Heng Hong
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To grab the attention of Thailand’s Gen Z snackers, Lay’s Max has joined forces with online game Nice to Z You and gaming influencer Pang (Naiyarat Thanawaigoses) known more popularly by her YouTube channel handle zbing z. Pang has 18.6 million followers on her YouTube channel.

Lay’s Max is giving away rare in-game items from zbing z and digital devices including Nintendo Switch, Apple iPad Mini 6 and even an iPhone 15.

Mitr Phol officially debuts Freshy

By
Tan Heng Hong
-
Image by Mitr Phol

Mitr Phol, Thailand’s largest sugar producer, has officially launched Freshy, a new concentrated syrup for the Thai market. Freshy! is available in 9 flavours: lychee, orange, apple, kiwi, lime, mango, blue lemon, sala and strawberry. 

The company highlights Freshy for its natural colour and taste and has appointed Putthipong Assaratanakul (Billkin) as Freshy’s first brand ambassador. 

The post-COVID recovery of tourism has spurred greater demand for beverages out of home, which will be the target for Freshy.

The four popular Freshy flavours, including lychee, strawberry and blue lemon, are available at 7-Eleven.

Alipay+ connects 2 million merchants in Japan as global tourists travel to the country for cherry blossom season

By
Tan Heng Hong
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  • Transactions powered by Alipay+ in Japan rose over 200% during the first three weeks of March, compared with the same period last year;
  • Consumption via 16 Alipay+ partner e-wallets and bank apps in is estimated to account for 10% of total spending among users in Japan;
  • Alipay, AlipayHK, Kakao Pay, Touch ‘n Go eWallet, GCash and TrueMoney are among the most popular e-wallets used by travelers to Japan, while MPay, Naver Pay and Toss are seeing rapid growth in transactions;
  • Alipay+ has been working with over 40 local acquiring partners to connect and service merchants

Tokyo, March 27 – As merchants in Japan gear up to receive cherry blossom tourists across from around the world, Ant International announced that its cross-border mobile payment solution Alipay+ has connected two million merchants across the country, enabling businesses, big or small, to better serve global visitors through a seamless payment experience with their home country e-wallets.

There are 16 e-wallets and bank apps accepted in Japan via Alipay+, a suite of cross-border digital payment and digitalization technology solutions, namely Alipay (Chinese mainland), AlipayHK (Hong Kong SAR China), MPay (Macao SAR China), South Korea’s Kakao Pay, Naver Pay and Toss, Singapore’s OCBC Digital, Changi Pay and EZ-Link, Malaysia’s Touch ‘n Go eWallet and MyPB by Public Bank Berhad, the Philippines’ GCash and HelloMoney, TrueMoney (Thailand), Hipay (Mongolia), and Tinaba (Italy).

Powered by Alipay+, transaction volume made by e-wallets and bank apps in Japan jumped over 200% in the first three weeks of March, compared with the same period in 2023. Transaction value is estimated to account for about 10% of total spending among users during their stay in the country, Douglas Feagin, President of Ant International, said during a press conference in Tokyo.

Among all, Alipay, AlipayHK, Kakao Pay, Touch ‘n Go eWallet, GCash and TrueMoney are among the most popular e-wallets used by travelers to Japan, while MPay, Naver Pay and Toss are seeing rapid growth in transactions.

Mr. Feagin said, “We are grateful to our over 40 local acquiring partners in Japan, including both big institutions as well as small ones that only have several employees, for their tremendous support to promote a seamless, transparent and efficient experience together for local businesses and international travelers.

“By working with these partners, Alipay+ provides global tourists with a seamless digital payment experience that is the same as in their own markets. Without any extra efforts, tourists can make purchases by simply scanning the QR code at merchants of all size, without worrying about foreign currency exchange or any language barriers.”

In Asakusa, a vibrant neighborhood and popular tourist destination with small souvenir shops and snack stalls, an increasing number of merchants are leveraging the simplicity of QR code to do businesses. PayPay, a leading cashless payment service and partner of Alipay+ in Japan, supports the merchants, facilitating seamless transactions for both locals and tourists alike. In Asakusa, the monthly cross-border mobile transaction volume is more than 5 times higher on average, reflecting the growing trend of cashless payments in the area.

At Daimaru Matsuzakaya Department Stores, a flagship department store chain in Japan, transaction volume made by Alipay+ partner e-wallets and bank apps rose over 10 times in the first two months of this year, compared with the same period last year.

Mr. Akito Kimura, Manager of Inbound Business Division for Daimaru Matsuzakaya Department Stores, said, “Starting with connecting Alipay to make Chinese customers more at home, we are pleased to expand our partnership with Ant International by integrating with Alipay+. This will allow us to accommodate the preferred payment methods of our international customers through simple integration. We look forward to working together to drive more innovation, ensuring all customers can enjoy a memorable and peace-of-mind shopping experience at our stores.”

Ms. Venetia Lee, CEO of AlipayHK, said, “Japan is the first foreign destination of AlipayHK as it is one of the most favorite travel destinations for the Hong Kong residents. Powered by Alipay+, Hong Kong people can now use AlipayHK to make purchases at local stores and use car-hailing in Japan, which are settled in Hong Kong dollars with competitive exchange rates in the market. With the increasing acceptance of Alipay+ among local merchants in Japan, the daily transaction values and volumes of AlipayHK in the country in the first quarter have surged 3.5 times and 5 times over the previous quarter. I am confident that the usage of AlipayHK will continue to grow in Japan on the back of the strong adoption of Alipay+ services among the Japanese merchants.”

Mr. Ren-Ren Reyes, president and CEO of GXI (G-Xchange, Inc.), the mobile wallet operator of GCash said, “Our long-standing partnership with Alipay+ has allowed us to be an indispensable companion for Filipino travelers in now 47 countries and territories around the world. We are glad to continue strengthening our collaboration with Alipay+ to ensure every Filipino has a seamless and secure cashless payment option when they travel abroad.”

Mr. Won-Keun Shin, the CEO of Kakao Pay, a major acquirer in South Korea, said, “We are glad that users can easily and conveniently pay with Kakao Pay at 2 million large and small merchants in Japan, one of the most visited countries by Korean tourists. Through discussions with Alipay+ as well as several e-wallet partners representing each country, we will accelerate global expansion and provide more benefits.”

Mr. John Sun, Chairman and CEO of Macau Pass, stated, “As the leading mobile payment e-wallet in Macao, MPay, together with Alipay+ which has launched a suite of innovative digital cross-border solutions, strives to create a smart e-wallet that facilitates Macao residents to travel globally, this could also solve the issues they encounter with payment while travelling overseas, thus improve travelers’ payment and shopping experience. MPay will continue to expand in e-payments, lifestyle services, and marketing technology services to develop more open and diversified intelligent payment business scenarios.”

Mr. Alan Ni, Chief Executive Officer of TNG Digital Sdn. Bhd., the operator of TNG eWallet, said, “As Malaysia’s top eWallet provider, we’re committed to serving users locally and expanding globally. Our partnership with Alipay+ has seen transactions surge sixfold this year, specifically in Japan, a true testament to our dedication to innovative payment solutions. With over half of Malaysia entrusting TNG eWallet as their preferred digital payment and financial services provider, we aim to be the ultimate travel companion, ensuring easy and safe transactions wherever our users go.”

Ms. Monsinee Nakapanant, Co-President of Ascend Money, the operator of TrueMoney said, “Japan ranks as one of the most popular destinations with approximately 1 million Thai travelers each year. We are pleased to work with Alipay+ to create more inclusive cross-border payments and enable Thais to enjoy safe, real-time, and cost-effective payments with their accustomed home wallet TrueMoney. Enabling the travelers to connect with Japanese merchants of all sizes will also expand their experiences of local culture and people that would make their trip more memorable.”

Introduced by Ant International in 2020, Alipay+ now connects over 88 million merchants in 57 countries and regions to 1.5 billion consumer accounts on over 25 e-wallets and bank apps, allowing consumers to travel and pay hassle-free globally, and merchants to build out cross-border consumer engagement and digital marketing.

The service builds on Alipay+’s extensive regional partnerships, including those with national QR schemes including Singapore’s SGQR, Malaysia’s PayNet, South Korea’s ZeroPay, Sri Lanka’s LankaPay and Cambodia’s KHQR.

CP Foods Triumphs with Three Prestigious Awards from BrandAge magazine

By
Tan Heng Hong
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Charoen Pokphand Foods Public Company Limited (CP Foods) has been distinguished with three significant accolades, being named the ‘2023-2024 Thailand’s Most Admired Company’ by BrandAge, Thailand’s notable magazine relating marketing and brand. This recognizes CP Foods as the leading company in the food industry with the most approved image and services.

Further, CP Foods garnered two additional recognitions under the ‘CP Brand’: the ‘2024 Thailand’s Most Admired Brand’ for its reliability and trust among consumers in the consumer products category, particularly sausages, and the ‘Market Leader Brand Award’. This award celebrates CP Foods as an outstanding market leader, known for enhancing product and service quality and achieving the highest market share according to BrandAge magazine.

Anarkawee Chooratn, Head of Marketing at CP Foods, shed light on the company’s guiding principle of becoming the sustainable ‘Kitchen of the World’. With a commitment to research and development, CP Foods aims to introduce food innovations that ensure consumer health, uphold social responsibility, and protect the environment. The company maintains high-quality, clean, safe, and delicious products ensuring nutritious at reasonable prices. CP Foods also adapts its communication strategies and campaigns to reflect current trends. The renowned initiative is the ‘Thai food – Mission to Space’ campaign, which elevated Thai food standards to space levels, demonstrating the safety and quality of CP Foods’ chicken meat according to NASA’s strict dietary standards for astronauts. This initiative was coupled with a marketing campaign to increase public involvement, while simultaneously expanding the retail network to enhance product accessibility.

The ‘2024 Thailand’s Most Admired Brand’ award in the consumer product category of sausages, awarded to CP Foods for the second year in a row, and the special ‘Market Leader Brand Award’, highlight the popularity and quality of CP Foods’ sausage products. The ‘CP FI-IT’ sausage, made from high-protein quality chicken breast, has received recognition as the “Best Food Innovation” at the THAIFEX – Anuga Taste Innovation Show 2023 and the Superior Taste Award 2023 from the International Taste Institute in Belgium. The CP Signature sausage continues to win over consumers, achieving a 3-star Superior Taste Award for three consecutive years (2022-2024) and a special Crystal Taste Award. Other well-loved products like CP Chicken Frank and Chicken Frank Spicy have also earned a 1-star Superior Taste award.

Miss Anarkawee expressed her gratitude to consumers for their support of CP Foods’ sausage products and emphasized the company’s dedication to meeting consumer insights in terms of ages and lifestyles. For 2024, CP Foods is set to launch ‘CP Xtream’ lava cheese sausage, targeting students and those seeking adventure, and ‘CP Halal’, a quality chicken sausage that adheres to Halal standards, providing an option for Muslim consumers.

New Oatbedient Oat M!lk Zero only has three ingredients

By
Tan Heng Hong
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Oatbedient Oat M!lk Zero is now launched in Malaysia. The latest product from Oatbedient has a reduced ingredient list comprising only three ingredients: water, oats and Himalayan pink salt.

As a comparison, the current Oatbedient Barista’s ingredients comprise the following: water, oats, rapeseed oil, dipotassium phosphate, calcium carbonate, tricalcium phosphate and salt.

Show now on Oatbedient online store.

Inside Scoop introduces Raya ice cream flavours

By
Tan Heng Hong
-

Inside Scoop has turned popular manisan (sweet treats) into ice cream with the launch of Raya ice cream flavours.

Tau Fu Fa lets you chill with our dairy-free sorbet! Inspired by Tau Fu Fa, it’s smooth, creamy, and comes with gula Melaka sauce.

Almond London will surprise you with the unique ice cream inspired by Almond London. Imagine burnt butter, crunchy kacang almond, and leleh coklat dalam every bite – it’s a party in your mouth.

Tepung Pelita holds a special place in Dato’ Siti Nurhaliza’s heart. Rasa the tradition vibes with setiap mouthful of our Tepung Pelita-inspired treat.

Available at all Inside Scoop outlets.

Malaysia’s Biggest Kidpreneur Programme, Goodday KidSTART 2.0, Returns, Supported by the Ministry of Education, with an RM60,000 Prize Pool Up for Grabs!

By
Tan Heng Hong
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Continuing their Mission to Empower the Next Generation with a Solid Foundation in Financial Literacy Through Entrepreneurship

KUALA LUMPUR, 26th March 2024 – Goodday Milk, is excited to announce the return of Goodday KidSTART 2.0. Following the success of the inaugural event in 2023, this year’s edition features an even more significant prize pool of RM60,000, showcasing Goodday Milk’s commitment to catapulting the business dreams of bright, savvy and passionate children between ages 7 and 14 while fostering financial literacy and critical life skills among Malaysian youth.

Awarded the title of Malaysia’s biggest kid-preneur programme by the Malaysia Book of Records (MBOR), Goodday KidSTART was launched in 2022 and attracted 340 submissions from talented young minds across the nation. The inaugural programme concluded with a two-day workshop and pitching event held at Aloft, KL, where 10 year old Fatimah Basyeerah Binti Mohamed Ackiel from Dengkil and her stroke cognitive skills recovery software application, an idea born from her desire to help her grandfather who suffered a stroke, emerged as the grand prize winner, receiving RM20,000 to realise her entrepreneurial dreams.

This initiative by Goodday Milk, aims to raise awareness and promote better financial literacy among the younger generation. According to the Malaysia National Strategy for Financial Literacy report from 2019-2023, 1 in 10 Malaysians believe they are not disciplined in managing their finances with 52% Malaysians admitting they would have difficulty raising RM1,000 as emergency funds while 52% said they aren’t confident they’ll have adequate funds for retirement. The study also said that only 30% of parents imparted financial literacy knowledge at a younger age while the rest either didn’t or didn’t know how to.

Hence, by empowering children with entrepreneurial skills and equipping them with the right knowledge to develop strong money habits early, Goodday Milk strives to contribute to a more secure and financially sound future for the next generation while helping parents navigate the complexities of good financial management with their children.

This year’s instalment will see a bigger and wider reach, beginning with the submission period followed by a series of online webinars on the 27th of April and 4th of May, covering 5 topics; Business Model, Design Thinking, Effective Presentation, Creative Problem Solving Skills and Environmental Entrepreneurship, with the hopes that it will spark ideas with the public and interested participants.

Adding to the reach and as a result of their endorsement by the Ministry of Education (MOE), Goodday will be hitting the road visiting schools across the country to bring the message of financial literacy and empower more children to take part in the contest. As an added incentive, a RM10,000 reward is up for grabs for the school with the highest number of participants.

Amy Gan, Etika VP of Marketing said, “Last year’s Goodday KidSTART made a significant impact, showcasing the incredible creativity and potential of Malaysia’s young entrepreneurs and at the same time the wealth of ideas and talent possessed by our country’s next generation. This year, we are excited to see even more innovative ideas and empower a new wave of kid-preneurs. Goodday KidSTART 2.0 is more than a competition; it’s an investment in the future of our youth. Through this programme we’re committed to nourishing both the bodies and minds of the next generation by instilling in them the importance of financial literacy and at the same time boost their confidence level, creativity and growth mindset.

“This year, we are truly honoured to have the support of the Ministry of Education. Their stamp of approval not only adds credibility to the programme but opens us up to more opportunities that will help us reach more of our younger generation. Once again, I urge parents to encourage their child’s participation and take this opportunity to showcase their talents, potential and ideas. Who knows, your child could be the next Goodday KidSTART kid-preneur!” she added.

Submissions for the Goodday KidSTART programme are open from 1st March 2024 to 31st May 2024, and parents are invited to send a short video of their children’s pitch to Goodday Milk Malaysia via http://www.gooddaykidstart.com.

The video should consist of three parts;

1. An introduction
2. Their inspiration to start a business
3. The quick elevator pitch of their idea

Following the two-month submission period and shortlisting process, 20 finalists will advance to the next stage to attend a 2-day intensive boot camp and finale in June 2024. Children will be mentored and taught the necessary skills and abilities to successfully pitch their ideas to a panel of judges ranging from business entrepreneurs to captains of industry.

Cash prizes from a pool of RM60,000 await the winners of the Goodday KidSTART kid-preneurs to bring their business ideas to life! Also, presenting this year’s Rising Star award and RM3,000 for the kid-preneur with the most potential, is Official Bank Partner, Alliance Bank Malaysia.

The Goodday KidSTART kid-preneur programme runs from 4th March to 23rd June 2024. For more information, visit http://www.gooddaykidstart.com/. For details and dates for the online webinars, do follow Goodday at https://www.facebook.com/gooddaymilkmalaysia/ or https://www.instagram.com/gooddaymilkmy

 

Stronger and Smarter Kids Learn and Explore More

By
Tan Heng Hong
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Anmum Essential Gold’s newly improved children’s milk formula features Probio DR10™~, Highest DHA level#, and Gangliosides. Support your child’s immune system and brain development today!

Selangor, 30 January 2024 – As parents guide their growing children through pre-school years, the worry about frequent illness can be a common concern. These illnesses may affect a child’s concentration, leading to cognitive fatigue and difficulty engaging in complex cognitive tasks that may affect their overall learning ability. Recognizing this challenge, Anmum Essential Gold formulated milk powder for children has recently improved its formulation to offer a robust blend of important nutrients. The brand aims to help parents worry less and nurture children to have more adventures every day!

Studies showed that a child can experience as many as 7 to 10 colds[1] and 3 to 6 fevers[2] each year. Frequent illness may cast a shadow on a child’s ability to concentrate, causing parents to worry about missed opportunities for learning and exploration. Anmum Essential Gold’s newly improved children’s milk formula is scientifically formulated with a combination of Probio DR10™~, Gangliosides, and the highest DHA level#. These key nutrients and functional food help support children’s immune system and brain development. Parents can now empower their children’s immune system and foster their brain development!

Dr. Yong Junina Fadzil, Consultant Paediatrician and Paediatric Cardiologist of Pakar Kanak-Kanak Junina

Dr. Yong Junina Fadzil, Consultant Paediatrician and Paediatric Cardiologist of Pakar Kanak-Kanak Junina emphasizes the significance of specific nutrients in children’s diet to fuel a child’s growth and cognitive development during their formative years.

“A well-balanced diet, incorporating fruits, vegetables, lean proteins, milk and dairy products, as well as whole grains, plays a pivotal role in providing essential nutrients. Parents can also include other functional foods like scientifically researched probiotic strains and prebiotics to support the well-being of the children.”

One of the examples of scientifically researched probiotic strain, Bifidobacterium lactis HN019, is recognized for enhancing immune cells’ responses to fight against bad bacteria, maintaining a good gut balance, and promoting digestive health.

“If the gut barrier of your child is not as strong, they will be more likely to pick up nasty bugs which can lead to illness. By supporting the growth of good bacteria in your child’s gut, you can help build their immunity and keep them feeling energetic and not miss out on classes. A child with a robust immune system not only has the potential for more learning opportunities but also has more time to explore and grow,” says Dr. Yong Junina.

Other than a good body immune system to help the child stay protected, she also highlights that a child’s brain undergoes its most significant growth in the early childhood years, setting the foundation for future learning and success in school.

“A child’s brain develops rapidly in the first 1-5 years of their life, laying the foundation for future cognitive growth. During these crucial five years, exposure to and interaction with sights, sounds, smells, tastes, and textures help the child form vital connections in their brains, critical for lifelong learning and development.”

“DHA is essential for the growth and functional development of the brain in children. As the brain develops rapidly, DHA plays a crucial role in memory and learning by supporting the structural integrity and functional processes within the brain[3],” she added.

According to the Food and Agriculture Organization, it is recommended for a daily intake of 100 to 150mg of EPA and DHA for children 2 to 4-years-old, 150 to 200mg for 4 to 6-years-old, and 200 to 250mg for 6 to 10-years-old.

Dr. Yong Junina also added that although DHA plays a crucial role in supporting brain development, children require more than just DHA for proper cognitive function. This is where Gangliosides comes into play. She explains, “Gangliosides contribute to the formation of connections between brain cells and facilitate the transfer of messages among them. Additionally, they play a role in stabilizing the myelin sheath, which is like an insulating layer around brain cells, thereby accelerating message transmission in the brain.”

The new Anmum Essential Gold is the world’s only brand[4] with Probio DR10™~, the highest DHA level#, and Gangliosides. Puan Megawati Suzari, NPD, Scientific & Reg. Affairs Director of Fonterra Brands (Malaysia) Sdn. Bhd elaborated, “When children grow up strong and have a robust immune system, they can enjoy more learning time, explore more, and learn better. Therefore, it is very important for parents to provide a strong foundation for their children by supplying appropriate stimulation and good nutrition so that they can become stronger and smarter.”

Studies have showed that DHA and Gangliosides play roles in supporting IQ development[5] and memory formation[6],[7]. “A glass of Anmum Essential Gold Step 3 provides 50mg of DHA. Consuming three glasses in a day provides 150 mg of DHA, meeting the recommended daily intake of DHA+EPA for children aged 2 to 6 years as specified by the Food and Agriculture Organization,” Pn. Mega shared.

Additionally, studies showed that the unique blend of Probio DR10™~, and Prebiotic has been proven to reduce respiratory infections by an impressive 35%[8] and minimize fever days[9] in children. When your child is stronger from the inside, leads to more adventurous moments.

As a company rooted in dairy farming since 1954, Fonterra underscores its commitment to excellence. Through continual refinement of processes, embracing cutting-edge technologies, and unwavering dedication, Fonterra is proud to provide nutritional products of the highest quality from grass to glass.

Your child’s holistic development starts with good nutrition and proper stimulation, let’s nurture your child STRONGER and SMARTER as we usher in the New Year.  The newly improved Anmum Essential Gold Step 3 children’s milk formula is suitable for children 1 year and above. It is now retailing at major supermarkets nationwide and e-commerce platforms, with the recommended retail pricing of RM47.00 for 550g and RM91.00 for 1.1kg.

 

[1] Troullos et al. (2014). J Med Internet Res. 16(6), e144.

[2] Craig et al. (2010). BMJ. 340, c1594.

[3] Weiser et al. (2016). Nutrients. 8, 99.

[4] Referring to the product label for major brands of the same product category in the market.

[5] Kuratko et al. (2013). Nutrients. 5, 2777-2810.

[6] Mulder et al. (2022), Curr. Dev. Nutr. 6 (7), nzac099.

[7] Palmano et al. (2015). Nutrients. 7, 3891-3913.

[8] 35% reduction is applicable to respiratory infection only.

[9] Sazawal et al. (2010). PLoS ONE. 5(8): e12164.

Old Seng Choong and White Rabbit by Hao Food SG Unveil the Irresistible White Rabbit Milk Tarts

By
Tan Heng Hong
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Image credit: Old Seng Choong

Singapore, 26 March 2024 – Two iconic heritage brands renowned for their nostalgic appeal, Old Seng Choong and White Rabbit creamy candy, imported into Singapore by official distributor Hao Food SG, have joined forces to create a delectable treat for a delightful walk down memory lane.

The limited-edition White Rabbit Milk Tarts (大白兔奶挞), a perfect fusion of the well-loved White Rabbit candy and homegrown bakery, Old Seng Choong’s traditional pastry, will make its debut on 29 March 2024.

First established in the 1950s, the rich, milky and chewy White Rabbit candy wrapped in its iconic edible rice paper is an all-time favourite and holds a special place in the hearts of many, spanning generations with its timeless appeal. The familiar flavour is now presented in the form of indulgent milk tarts by Old Seng Choong offering fans of White Rabbit a unique and powerful fusion guaranteed to be an instant hit.

Known for its dedication to honouring traditional flavours in innovative new creations, Old Seng Choong has crafted with passion, a smooth and velvety custard infused with the distinctive taste of White Rabbit candy, enveloped within the buttery goodness of Old Seng Choong’s pastry tart crust, making every bite a fun and comforting walk down memory lane.

Image credit: Old Seng Choong

Freshly baked and perfect for all occasions, the limited-edition White Rabbit Milk Tarts by Old Seng Choong are created to delight dessert fans and foodies alike. Savoured at tea time or shared with loved ones anytime, the scrumptious tarts promise an experience to evoke cherished memories and create new ones with every mouthful.

From 29 March 2024, the White Rabbit Milk Tarts (大白兔奶挞) can be found at Old Seng Choong’s bake-off concept store at Paragon Shopping Centre as well as their official website at a retail selling price of S$3.90 per tart.

Note: The tarts may contain animal derivatives and are not suitable for consumers adhering to halal or vegan dietary requirements.

For more information and updates on other offerings by Old Seng Choong, please visit their official website and social media pages: 

●       Official Website: https://www.oldsengchoong.com/

●       Instagram: https://www.instagram.com/oldsengchoong/

●       Facebook: https://www.facebook.com/oldsengchoong

●       TikTok: https://www.tiktok.com/@oldsengchoong

●       Xiao Hong Shu: 老成昌OLD SENG CHOONG

Hao Food SG, the official distributor of the White Rabbit brand of products, is also offering the all-time-favourite flavour in the form of ice cream available in Fairprice, Cheers, and GIANT hypermarkets.

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Jamu-inspired Buba Soul offers healthy, guilt-free drinks

Tan Heng Hong - 0
Buba Soul, a milk tea outlet at FX Sudirman, Jakarta, has unveiled a new milk tea series that combines with traditional Indonesian herbal medicine...

Ajinomoto adds to its aminoVITAL range in Thailand

Curated Culture introduced Recover as a sugar-free recovery drink

Acecook offers Phú Hương flat noodles and Min Chen snack-sized instant...

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