CV Arira Pangindo, the maker of Kusuka cassava chips in Indonesia, has unveiled its latest Kusuka Ubi Mix Original. The company is using locally-grown sweet potato as the new ingredient base to offer consumers a new snack that is free from gluten and high in fibre.
The sweet potato snack taps into the current K-food-inspired goguma or sweet potato trend in the Indonesian snack industry spearheaded by Nabati.
Ajinomoto Thailand has launched the sugar-free Birdy 3-in-1 coffee mix for those who crave coffee but do not want to reduce sugar intake. The coffee mix is made from high-quality coffee beans, offering a strong-tasting coffee.
With Valentine’s Day around the corner, Ichitan has wrapped the Tan San Su Korean-style non-alcoholic carbonated drink in pink. The new sugar-free Tan San Su Yummy Love features the fruity flavours of watermelon and strawberry. Tan San Su Yummy Love is exclusively available at 7-Eleven in Thailand.
Tan San Su Yummy Love taps into the popular Korean summer drink ‘Subak-hwachae’ (Korean Watermelon Punch).
Bear Brand by Nestlé Thailand has launched the limited edition ‘Pink Milk’ to engage consumers through interesting flavours. This enriched UHT milk is high in calcium and vitamin D. The ‘Pink Milk’ flavour is based on nom yen, which is traditionally prepared using sala-flavored syrup, evaporated milk, sweetened condensed milk and water.
Uni-President (Thailand) Ltd. has launched Rose Drink, a new RTD tea with rose juice (from rose powder) and 18% mixed fruit flavoured juice (white grape, strawberry, red grape, apple raspberry, cherry, blackcurrant).
Sold under the Unif T brand, the new Rose Drink targets females looking for a beverage for a little moment of respite and self pampering. The packaging and communication associate the drink with the popular afternoon tea relaxation moment.
In Taiwan, Uni-President has an existing rose-flavored fruit tea called Rose Beauty (美研社), made from real roses that have been boiled. This fruit tea targets females looking for a moment to heal and relax after a busy day at work or living a hectic life. Rose Beauty taps into the rejuvenation and healing properties of floral fruit tea. As the girl’s best friend, the brand’s tagline is stay beautiful always with each sip.
This drink can be ritualised as a go-to drink whenever one needs a mood uplift, which will spur repeat purchases.
The beverage with a sour and sweet taste profile is also free from caffeine to ensure consumers can rest well without the jitters from caffeine.
Dairy Queen Thailand plans to expand by another ten kiosks or Grab&Go in 2024, seven of which will be company-owned and the remaining three franchises, according to Prachachat.net. The cost of investment for a kiosk-style store is around THB 3 million to THB 3.5 million per outlet. The ice cream chain will also expand into universities and office buildings to be close to its consumers.
Dairy Queen currently has 520 branches nationwide comprising 290 franchise branches and 230 company-managed outlets.
The business direction for 2024 is to become a place for consumers to stop and rest, including having the concept of a DQ lounge with 50% of the space in the store devoted to the seating area. The first DQ lounge opened in 2023 at Central Westgate, and Dairy Queen will open the second at Future Park & Zpell Rangsit. The focus on stop and rest comes as consumers return to the pre-COVID routine of spending more time out of home in physical stores.
To reach its more customers dairy Queen will also deploy mobile EV trucks in Bangkok and surrounding areas in the intial phase.
Dairy Queen derives the bulk of its revenue in Thailand, with 65% from ice cream, 20% from cakes, and 10% from drinks.
Krispy Kreme Malaysia celebrates the Year of the Dragon with three Lunar New Year doughnuts: Prosperity Dragon with mango, Lychee Blossom with lychee, and Auspicious Passion with passion fruit. They are available in stores nationwide.
In Thailand, Krispy Kreme has Dough-notes to celebrate Valentine’s Day with special heart-shaped donuts for the special ones. The Valentine’s Day donuts include Without You I’d Crumble filled with biscoff, You Color My World with strawberry filling, You’re Berry Sweet with strawberry cream sprinkled with sugar candies and I Love You A-Choco-Lot.
Thailand’s Lactasoy has recently given its Lactasoy Black Sesame drink a new packaging makeover with a new black cover colour scheme. The black-coloured packaging highlights the product’s hero ingredient, black sesame.
In addition to the black packaging, Lactasoy Black Sesame has the ‘Vegan-friendly’ claim prominently on the front of the pack to appeal to consumers who want vegan-friendly options.
The UHT soymilk with black sesame has soybeans as a source of protein. The drink is lower in sugar and has 15 vitamins and minerals, including calcium and vitamins B1, B2, B6, and E.
There are four pack sizes: 125 ml (THB 6), 200 ml (THB 9), 250 ml (THB 12), and 1,000 ml (THB 35).
Indonesia’s Wings Food has recently made the JASJUS cincau powdered drink available. The new affordable powdered drink targets young consumers looking for refreshing drinks. The brand organised the JASJUS Skate Seru event in January 2024 to engage with its core consumer group.
Wings Food has partnered with influencers to appeal to adventurous consumers and showcase how consumers can elevate the taste of JASJUS Cincau with just a few steps and ingredients. Among the creative menu include JASJUS Kicau (Kelapa Cincau), JASJUS Cinta (Cincau Nata De Coco), JASJUS Semangcau (Semangka Cincau) and JASJUS C’Mon (Cincau Lemon).
Wednesday 24 January 2024 – MAGGI highlights MAGGI Intense Cooking Sauce (Green Cap) with the launch of “MAGGI Spicy Thai Basil Omelet” recipe co-created with the new presenter, Bella Ranee, bringing authentic Thai flavors to Thai consumers.
MAGGI, a requisite seasoning sauce of all households, organized MAGGI: Amazingly Delicious” to introduce a scrumptious experience of Thai dishes seasoned with MAGGI and officially introduced its new presenter Bella Ranee Campen to highlight its seasoning sauce that recognizes the true needs of Thai cooking enthusiasts and satisfies all cravings. The event was honored by Ms. Cruawan Varunpaichit, Business Executive Officer – Food and Nestle Professional, Nestle Indochina, who talked about MAGGI Intense Cooking Sauce (Green Cap), the highlight product that enhances the flavor of favorite Thai dishes, perfect both as a marinade and a seasoning sauce. The event also unveiled a delicious menu co-created by Bella and MAGGI – “MAGGI Spicy Thai Basil Omelet,” with a simple recipe for consumers to cook at home.
Ms. Cruawan Varunpaichit, stated about the “MAGGI: Amazing Thai Taste” event: “As a Good food, Good life company, Nestle aims to promote good health and quality of life of Thai people. MAGGI is dedicated to making cooking tasty dishes at home effortless and enjoyable for everyone. This year, we have Bella Ranee Campen as the new MAGGI presenter. With her image as the lady of the house, we are certain that Bella captures the essence of Thainess and enhances the essential role of MAGGI in Thai cooking. Apart from representing the brand, she also co-created ‘MAGGI Spicy Thai Basil Omelet’ with MAGGI’s professional chef, a tantalizing and must-try upgrade of a simple Thai dish, seasoned with MAGGI Intense Cooking Sauce (Green Cap).”
“Beyond cooking this dish at home, MAGGI wants everyone to try out this delicious menu and is joining hands with over 50 street food outlets in Thailand to serve ‘MAGGI Spicy Thai Basil Omelet’, and more partners planned for the future,” Ms. Cruawan added.
Bella Ranee Campen, the presenter of MAGGI, said: “I’m actually a fan of MAGGI and Thai food is always my favorite. Whenever I have time to cook my own food, I use MAGGI. Thai food requires flavorful seasoning, so MAGGI Intense Cooking Sauce (Green Cap) is the right choice as it offers an intense and delicious flavor with aromatic notes. If you are a new user, I recommend the MAGGI Green Cap, and you can start from a simple menu like ‘MAGGI Spicy Thai Basil Omelet’. I can guarantee that MAGGI Green Cap will make your food more delicious than ever. Give this menu a try and I guarantee that it will be a new family favorite!”
MAGGI Spicy Thai Basil Omelet Recipe
Ingredients (for 3 people)
Instruction
There are a variety of MAGGI seasoning sauces to match different cooking preferences, such as the Intense Cooking Sauce, a perfect pick as either a marinade or a seasoning sauce; the cooking formula, which enhances the deliciousness and appearance of the dish; or the dipping sauce, which makes an excellent complement. All are available now at department stores and online platforms.
Check out for other recipes from MAGGI at www.maggi.co.th
