CP-Meiji Singapore has launched a new premium malt flavoured pasteurised lactose-free milk in the local market. The new malt flavoured lactose-free pasteurised milk has calcium and is free from added sucrose. The milk has been classified as Grade C according to the Nutri-Grade scoring.
The company had previously launched Meiji Multivitamin Milk, which not only boasts high calcium content but also is rich in Vitamin D and contains Vitamin B-complex to provide consumers with high-quality nutrients for the day.
E-Commerce Leader Publishes Book of Homegrown Sellers in Every State
KUALA LUMPUR, 28 August 2023 – Shopee Spotlights Local — Unveiling Malaysian Gems calls for Malaysians to shop local e-commerce sellers to preserve Malaysia’s heritage, nurture local talents, and drive our economy in an inclusive and sustainable way.
By making the book, the first of its kind in this country, available to the public this Merdeka Day, Shopee aims to empower all Malaysians to start shopping purposefully with an immediate focus on Made-in-Malaysia products from underserved communities. Upholding its mission of using technology to help the underserved, Shopee empowers sellers by identifying and highlighting local sellers for better access to marketing solutions and hyper-localized campaigns, managing them so they succeed on Shopee, increasing seller education via its free Shopee University courses, and providing incentives so they find more opportunities on Livestream commerce.
The 100-page, full-color booklet (downloadable in English and Bahasa Malaysia on Shopee’s website) is the first part of a series of episodic content that gives voice to Malaysian sellers breaking barriers online. It profiles Shopee sellers in each state who are top performing in terms of popularity, biggest storefronts, green products, exporters, livestreamers, and women-owned businesses. In addition, the book includes street-level stories and testimonials of sellers who have used their online success to uplift others in their communities.
Shopee is using the Shopee Spotlights Local campaign and authentic seller stories to promote greater awareness on how buying from small, independent sellers in our neighborhoods preserve local industries, reduce the carbon footprint, increase the level of personalised offerings, and encourage more homegrown entrepreneurs and innovators. Doubling as a handy guide for users to protect themselves, the book offers tips on shopping safely, understanding Shopee Guarantee, identifying responsible sellers, and its 100% Authenticity policy.
The vignettes about sellers pursuing their dreams online and showing us that Malaysians from all walks of life can build communities, include:
Zeeda Aziz of Pasar Kedah, who did not let her leg amputation stop her from expanding her ikan bilis business online
Edward Wong of HomeDecoStore, who listened to his customers and designed prayer mats customised to local preferences
Hafiz Oon of Mr Bentong, whose popular ginger juices have garnered so much word of mouth that he sources from ten ginger farms in Pahang to meet demands
“Malaysian businesses near you are often the beating heart of our local economy and the backbone of our communities. When you shop locally online, you are supporting Made-in-Malaysia products from underserved communities. We are heartened to see the support that many of our local sellers continue to receive through their online businesses, and remain committed to partnering with and supporting them in their e-commerce journey.” — Kenneth Soh, Head of Marketing at Shopee Malaysia.
Shopee aims to distribute 15,000 free copies of the booklet to users free in all states as they receive their parcels from SPX by Malaysia Day. The online version of the book is available for download at: https://sites.google.com/shopee.com/prnewsroom/home
In celebration of Riders’ Appreciation Day, all foodpanda Malaysia delivery partners offered additional insurance benefits, among other recognitions.
Kuala Lumpur, 28 AUGUST 2023 — In serving the communities this Independence Day, foodpanda Malaysia partnered with insurtech company PolicyStreet to dish out improved financial security for the everyday heroes of Malaysia— the delivery partners. Complementing the on-the-job insurance coverage available to all foodpanda delivery partners since 2020, the new foodpanda Protect+ is a 24-hour, worldwide accident coverage for delivery riders and their families.
Currently the most affordable and holistic coverage in the market to date, the foodpanda Protect+ individual plan starts at only RM3 per month, or RM0.10 a day. The coverage includes permanent disability, accidental death, funeral expenses and compensation in the form of hospital income and Rider Support Benefits (Family Care+) in the event of hospitalisation.
Delivery partners can also extend the coverage to include their spouses and up to two children in the family plan, priced at RM6 per month with an add-on of RM1 for each subsequent child. For delivery partners who are single, the family plan also extends to cover their parents at the same rate.
Aimed at promoting financial security and inclusivity among delivery partners, foodpanda Protect+ is an extension of the existing embedded protection by foodpanda Malaysia and PolicyStreet. This partnership ensures holistic coverage, not only for accidental death or permanent disability up to RM100,000 but also for delivery partners’ personal items, such as phones and personal belongings, in the event of accidents. The existing embedded protection is seamlessly offered to all delivery partners upon clocking in for duty, without any additional cost or effort required.
Shubham Saran, Head of Logistics, foodpanda Malaysia, said, “At the heart of foodpanda’s mission lies our commitment to pushing the boundaries of providing unparalleled care for our delivery partners, with their families in mind this time.
“We have been the trailblazers in the p-hailing industry to provide insurance coverage for delivery partners. There is no better day than today at the Rider Appreciation Day, for us to take another step forward to empower our delivery partners to safeguard the well-being of their loved ones through foodpanda Protect+, which now extends beyond their professional endeavours,” he said.
The Rider Appreciation Day event held at the foodpanda office in Bangsar South was attended by more than 50 foodpanda top performing delivery partners as well as the company’s senior management. The event is expected to be replicated at four other rider hubs in Kuantan, Johor, Sabah and Penang to include delivery partners from all over the country in the celebrations.
Also, in attendance at the Riders’ Appreciation Day was the PolicyStreet team, who offered a complimentary one-month coverage of foodpanda Protect+ to all the top-performing delivery partners. The PolicyStreet team also demonstrated the ease of insurance claims through the Gig Workers’ Claims Platform, whereby delivery partners and their families can monitor coverage and manage claims anytime, anywhere through the intuitive, mobile-first platform.
Wilson Beh, Co-founder and Chief Operating Officer of PolicyStreet
Wilson Beh, Co-founder and Chief Operating Officer of PolicyStreet said, “We are delighted to continue our long-standing partnership with foodpanda Malaysia in protecting the backbone of the gig economy, the dedicated delivery riders. With the introduction of foodpanda Protect+, we aim to not only move the needle in promoting financial inclusivity, but we hope to truly make a difference in the lives of each individual delivery partner who are working tirelessly, rain or shine, to deliver our favourite meals.
“The successful collaboration in developing foodpanda Protect+ is a testament to our commitment to making insurance accessible to all, and we are thrilled to deepen our partnership with foodpanda to make this vision a reality,” he said.
In addition to the enhancement of the insurance protection for foodpanda’s delivery partners, the platform held an engagement session with them to gather feedback on improving the riders’ experience when making their deliveries from merchant partners to customers.
“It is important that we build a community and a circle of trust with our delivery partners. Whether they deliver for foodpanda full-time or just a few hours each week to supplement their income, we want to ensure that they have a pleasant experience each time they take to the streets on our behalf,” Shubham said.
He added that updates are continually made to the rider app for a smoother experience and that a rewards system was recently launched where points can be redeemed for exclusive rider merchandise.
To mark the culmination of this event, six riders were rewarded for their exceptional performance in various categories, including those with the longest tenure and most engagement on social media.
For more information on the full suite of benefits for foodpanda’s delivery partners and to sign up for foodpanda Protect+, please visit Pandariders.
SUBANG JAYA (28 August 2023) – Mister Potato, Malaysia’s number one potato chip brand, has teamed up with the Mobile Legends: Bang Bang Professional League Malaysia (MPL MY) to bring the fun and excitement of the award-winning game to its consumers.
Created by international video game company MOONTON Games, Mobile Legends: Bang Bang (MLBB) is the world’s most popular mobile Multiplayer Online Battle Arena (MOBA) game which brings communities together through teamwork and strategy. The game has an expansive global esports presence, with over one billion installations globally and a player base of 100 million active monthly users. It is the top downloaded game in Malaysia, with an estimate of 5 million active users in the country.
MLBB’s strong presence in Southeast Asia over the years has led to the emergence and growth of five Mobile Legends: Bang Bang Professional Leagues (MPL) running in Malaysia, Singapore, Indonesia, the Philippines, and Cambodia. Mister Potato is the Official Snacking Partner for Season 12 of the MPL MY, Malaysia’s biggest MLBB tournament. The winner of MPL MY will represent the country in the Mobile Legends: Bang Bang M5 World Championship 2023, in December, carrying out the MI5I Malaysia mission of bringing the #pantangmengalah spirit to the international arena. Malaysia will be hosting the first M-Series Wild Card this November.
This new partnership – Mister Potato x MPL MY S12 – is part of Mister Potato’s ongoing collaboration with celebrities and well-known brands from around the globe. This latest campaign introduces the “Alami Rasa Legendary” theme and will run from 14 August to 30 October 2023. Three MLBB characters – Beatrix the Marksman, Lancelot the Assassin and Martis the Fighter – and their skins will be featured on the packaging of Mister Potato’s products, including two limited-edition flavours. The limited-edition products are Mister Potato Syok Wave Hot Chilli Squid and Mister Potato Sour Cream Onion.
Mister Potato Syok Wave Hot Chilli Squid features a new flavour for the brand’s crinkle cut chips – a savoury squid flavour which balances the sweet with the spicy- while Mister Potato Sour Cream Onion introduces the traditional blend of sour cream and fragrant onion to the chips range.
The MPL Malaysia Season 12 tournament is set to run every Friday to Sunday, during the period of 18 August to 8 October 2023. It will be held at Dewan Sri Putra, Bukit Jalil in Kuala Lumpur. Visitors who drop by the Mister Potato booth at the event will be able to win MLBB skins and Diamonds (which are the game currency) and limited-edition Mister Potato x MPL MY S12 merchandise such as t-shirts, sports water bottles, pop sockets and bags with purchase of Mister Potato products.
“The collaboration between Mister Potato and gaming, particularly with a popular game like MLBB is a strategic move for a market leader like us. It allows our brand to tap into a new captive and engaged audience and gain brand visibility in a competitive market through unique marketing campaigns,” said How Yuan Yi, Chief Marketing Officer of MAMEE-Double Decker.
“The e-sports industry has been rapidly growing over the years and this collaboration with the gaming world allows us to reach out to a different audience and the younger demographic while bringing something new and exciting to our existing consumers,” she added.
MLBB fans also stand a chance to win more MLBB Diamonds and skins, and other attractive prizes totalling RM60,000 with the Alami Rasa Legendary contest which will run until 30 October 2023. To qualify for the contest, consumers will need to purchase any Mister Potato product, write their name and IC number on the receipt and send it via WhatsApp to +601156881139.
Mister Potato is giving away two grand prizes of an iPhone 14 Pro and 5,000 MLBB Diamonds and two second prizes of a Secretlab Gaming Chair and 3,000 MLBB Diamonds. There are two third prizes of a Marshall Stanmore II Bluetooth Speaker and 2,000 MLBB Diamonds and two fourth prizes of an iPad (10th Generation) and 1,000 MLBB Diamonds. There are also 60 monthly consolation prizes of RM100 cash and a MLBB Epic character skin.
Participating retailers include major supermarkets, hypermarkets, mini-markets, e-commerce, petrol marts and convenience stores nationwide.
Mister Potato made its debut in 1992 when it introduced Malaysians to their now-favourite muchacho in a sombrero with delicious potato snacks made from quality ingredients. The brand later added a splash of colour to its range in 2017 with the new Purple Sweet Potato Crisps that brought consumers the same crispy savoury goodness but laced with natural sweetness and without any artificial colouring.
The Mister Potato range includes Mister Potato Crisps and Mister Potato Chips. Both Mister Potato crisps, and chips are made from imported potatoes and are cholesterol-free. The brand’s products are sold in canisters and bags. The flavour variants available are:
Mister Potato Crisps – Original, Hot and Spicy, Sour Cream and Onion, Tomato, Barbeque and Honey Cheese, Sweet Potato, Sweet Potato Corn;
Mister Potato Chips – Original, Hot & Spicy, Barbeque, Tomato, and Honey Cheese
Mister Potato’s products are available in bag chips as well as canisters and are priced at RM3.20 onwards. They are available at all major supermarkets, hypermarkets, mini-markets, petrol marts and convenience stores nationwide, as well as via MAMEE’s official store on Lazada and Shopee.
For enquiries about Mister Potato Chips, please call the MAMEE-Double Decker toll-free careline at 1-300-22-6263 or send a WhatsApp text to +606-231 6362 between 9am and 5pm from Mondays to Fridays, send an email to careline@mamee.com.my or visit https://mamee.com/. For further information, follow the brand’s social media accounts on Facebook (www.facebook.com/misterpotatocrisps/) and Instagram (www.instagram.com/misterpotato_my/)
Mr. Lew Mun Yee launching DZ Lite with Michelle Yim
AmLife Cross-over With Retail Entities With Convenient Sleep Solutions To Advocate Healthier Lifestyles
Kuala Lumpur, 27 August 2023 – AmLife International Sdn. Bhd today staged its sleep health showcase themed “Sleep Your Way To A Younger and Healthier You!” to address increasing sleep issues and their connection to ageing and diseases at the One World Hotel.
Many Malaysians suffer from various sleep disorders, most commonly insomnia which is escalating in the country. Media reports indicated that 9 out of 10 Malaysians has sleep disorders. The average Malaysian sleeps only 6 hours or less (experts recommend 7 to 9 hours of sleep per night) and 4 out of 10 take more than 30 minutes to sleep. 6 out of 10 Malaysians claimed that they have an unhealthy lifestyle and spending too much time on the phones which caused them difficulty to fall asleep or stay asleep.
According to Mr. Lew Mun Yee, Founder & President of AmLife, sleep education is becoming increasingly important as sleep disorders trigger various chronic conditions which include Type 2 diabetes, cardiovascular diseases, obesity, depression and immunity-related illnesses. As Malaysians lead busier lives, do not eat right and wisely and become more sedentary, these factors would exacerbate many modern-lifestyle diseases.
“Over time, lack of good sleep can lead to many health issues, impacts one’s immune system and overall functions and also accelerates aging,” said Lew. A research team in University of California, Los Angeles found that one night of partial sleep deprivation activated genes related to biological aging in older adults .The findings suggested that insufficient sleep may increase the risk of chronic disease by “activating the molecular pathways that drive biological aging”.
In a bid to step up sleep health education to the masses, AmLife has enlisted Hong Kong popular veteran actress Michelle Yim to aid in this community initiative. Michelle, which has a sterling TV career that spans close to 50 years, epitomises consistent and natural youthfulness, beauty and health.
Besides offering her sleep and anti-aging insights, Michelle shared her experience using AmLife sleep technology – the AmLife DeepZleep AmSonic – an unique regenerative sleep technology from Japan which combines Electric Potential Therapy, AmSonic Frequency Therapy and Thermal Therapy – making it the world’s first regenerative sleep for all-rounded physical and spiritual wellbeing which let you recharge your health while you are sleeping.
Michelle Yim shares on her health & beauty regime which includes quality sleep
Michelle will also star in AmLife’s community video which advocates sleep health and anti-aging and will be ready for public viewing come September.
Michelle said, “It is important to pay attention to maintaining good health. Eat well, do not go to bed late and exercise. In this busy society, everyone is subject to tremendous pressure. So, it is key to cultivate good habits to keep healthy from young. Do not delay keeping healthy or when you are older…lest you may have a lot of problems by then.
On working with AmLife, I am to be aligned with the company’s concept of health preservation through sleep health! It is great to share on sleep health as many neglect to practise good sleeping habits. Seek sleep solutions if you have a sleep issue. Since I used AmLife’s DeepZleep – AmSonic for just one week, everyone said that I am in a very good state of mind. I sleep well every night and feel recharged and refreshed. I also feel that my skin condition and complexion have improved, quipped Michelle.
At the event, Dr. Choo Hao Jian, a doctor specialising in geriatrics and regenerative medicine was on hand to share his insights on sleep and aging, with tips and solutions to keep young and healthy naturally, well into one’s golden age.
AmLife has been educating and helping people achieve better sleep and health through its electric potential therapy technology from Japan for the past 20 years. “While we have always been providing sleep health technology while you sleep, today we are excited to enable Malaysians to keep healthy while they sit or relax wherever they might be in our latest endeavour!, said Lew.
The all-new DZ Lite launched today is light, portable, easy and convenient to use in a sitting mode, wherever you are. The innovative product purifies the blood through electric potential therapy, unblocks meridian points and opens up veins to promote blood circulation to enhance one’s health. We are also working with various professional and retail outlets in Malaysia on a “crossover concept” – ranging from cafés, gyms, hair and beauty salons to offices where one can just recline on the DZ Lite and let it rejuvenate one’s body – which aims to address health hazards that stem from sedentary lifestyles.
Moving forward, we will continue to enable more Malaysians to enjoy sleep solutions in a more accessible and convenient manner, while striving towards our main goal of advocating younger, healthier and vibrant lives,“ enthused Mr Lew.
Dive behind the scenes with Win in his heartwarming first Coca-Cola® film that peeks into his cherished family moments
Kuala Lumpur (28 Aug 2023) – As the excitement brewed amongst Coca-Cola fans and Win Metawin admirers, the long-awaited day finally landed. Coca-Cola® and its ASEAN Brand Ambassador – the enigmatic Win Metawin, finally unveil the heartening online film as a part of their ‘Recipe for Magic’ collaboration. Released today, the film is available for viewers on the official Coca-Cola channels and Win’s Instagram profile. The premise? Exploring the enchanting bonds created when loved ones gather for a meal, complemented by the refreshing taste of Coca-Cola®.
Launched across Southeast Asia – from Thailand and the Philippines to Vietnam, Cambodia, Myanmar, Indonesia, Malaysia, and Singapore – the Coca-Cola ‘Recipe for Magic’ journey is about more than just marketing. It brings to the forefront, the unifying power of shared meals and the authentic connections forged at the dining table, aptly personified by the charismatic Coca-Cola ASEAN brand ambassador, Win Metawin.
This feel-good film casts the spotlight on the importance of family mealtimes in creating and sharing those ‘pause-refresh-and-cherish’ moments – even for an Asian star! The film articulately captures Win’s journey in preparing his very own home-cooked pizza — from meandering through supermarket aisles in search of inspiration and soliciting cooking suggestions from his fans to the moment he surprises his siblings with a mouthwatering, hand-crafted pizza. The story culminates in a beautiful family gathering, over slices of pizza and glasses of Coca-Cola, where laughter and love are the main courses.
Baron Magtanong, Regional Marketing Manager for Coca-Cola Trademark, encapsulates the sentiments, ” Our ‘Recipe for Magic’ campaign aims to bottle up those precious moments of connection. With Win’s inherent warmth and energy, we’re hopeful that the experience inspires others to explore their very own ‘recipe for magic’, turning mealtimes into priceless memories.”
When it came to deciding what to cook, Win Metawin shared that he was excited to take on board his fans’ suggestions. Win nostalgically reminisces his strong bond with Coca-Cola and pizza, stating: “I have many fond memories that involve me and my siblings, hungrily waiting for a pizza delivery while sharing a Coke. So, fast forward to the ‘Recipe for Magic’ campaign, I jumped at the opportunity to recreate those personal moments of happiness. Given how Coca-Cola has been part of many of our family occasions throughout my life, this campaign was truly close to my heart.”
A cherished memory was indeed created as Win got a chance to work with his siblings on the film set sharing, “This was a priceless experience to have all my siblings on set, and in fact, created another unforgettable and treasured family moment etched in my memory, courtesy of Coca-Cola.”
The ‘Recipe for Magic’ campaign embodies ‘Real Magic’ – the Coca-Cola global brand philosophy entrenched in the belief that whether it’s every day or a special occasion, moments can become magical and extraordinary experiences when they are enjoyed together. All it takes is combining the right ingredients – good company, delectable food, and an ice-cold, refreshing Coca-Cola drink.
Catch Win on this magical journey with Coca-Cola®. For updates and glimpses into more heartwarming moments, connect with us on our official pages: Facebook, Instagram, or at http://www.coca-cola.com.my/.my .
Shah Alam, 27 August 2023 – The city of Shah Alam reverberated with music, merriment, and culinary delights as the much-anticipated KEPCI Music Fest made its triumphant debut at the Melawati Indoor Stadium on Saturday, August 26, 2023. In conjunction with KFC’s grand 50th-anniversary celebration, the festival delivered an unforgettable experience that united Malaysians through music, culture, and, of course, finger-lickin’ good food.
The crowd outside Stadium Melawati enjoying the carnival
The KEPCI Music Fest, a brainchild of KFC’s commitment to fostering community and celebrating the nation’s rich heritage, brought together legendary musicians and talented local artists to create a musical tapestry that resonated with the hearts of thousands in attendance.
The festival’s stage was graced by music luminaries such as Dato’ Sri Siti Nurhaliza, Amy Search, Misha Omar, and the electrifying Budak Nakal Hujung Simpang, among other home-grown talents. Their performances ignited the crowd, leaving them spellbound and yearning for more.
The event was made even more special by the presence of the Prime Minister Datuk Seri Anwar Ibrahim and his wife Datuk Seri Wan Azizah Wan Ismail who were enthralled by the impressive artist line-up.
Dato’ Sri Siti Nurhaliza after her charismatic performance
Dato’ Sri Siti Nurhaliza commented on her experience, saying, “KEPCI Music Fest was a magical evening where the power of music brought us all together, transcending boundaries and creating unforgettable memories.”
KEPCI Music Fest was a full-fledged celebration of Malaysia’s culture, community, and unity. Attendees were treated to a spectrum of enjoyable activities, immersive cultural performances, and, of course, mouth-watering KFC delights. It was a fusion of joy, nostalgia, and culinary satisfaction that marked 50 years of cherished memories with KFC. The concert sold out, with the Melawati Indoor Stadium pulsating with the energy of music enthusiasts. The concert received rave reviews from attendees and media alike, with many praising the festival’s unique blend of music, culture, and of course, KFC.
Datuk Amy Search during an electrifying performance
Datuk Amy Search, another legendary performer, shared his thoughts: “KEPCI Music Fest was not just about the music; it was about the unity and love we have for this nation, and the delicious KFC made it all the more special.”
Nehchal Khanna, QSR Brands CEO and Dato’ Sri Jamaludin Ibrahim, QSR Brands Chairman entering Stadium Melawati for KEPCI Music Fest
Nehchal Khanna, QSR Brands CEO, reiterated the festival’s significance, saying, “As we celebrate our 50th year of serving up Malaysia’s well-loved dishes, we are reminded that KFC’s success is not just about the food, but the enduring love and loyalty of our incredible Malaysian family. KEPCI Music Fest was our way of saying ‘thank you,’ and we look forward to many more years of delighting your taste buds and sharing in your special moments.”
MK K-Clique brought out NOKI K-Clique during his performance
As the applause fades and the echoes of music linger, KEPCI Music Fest promises that this is just the beginning of a series of exciting events to come. Stay tuned for more thrilling experiences that celebrate the heart and soul of Malaysia. Join us at our next two concerts at KDCA, Sabah on 6 October and Arena Larkin, Johor on 21 October 2023.
URC (Thailand) has recently launched Jack ‘n Jill Lausanne with milk tea flavours. Available in two variants: Rose Tea and Thai Tea, Lausanne flavoured wafers, celebrating 30 years of Jack ‘n Jill. This is a good example of a milk tea-inspired wafer.
Thailand’s Taveephol Product has released Kato Vit C Raspberry Lemon. This drink is enriched with vitamin C to give a boost in health and it comes with coconut jelly for the mouthfeel.
Kellogg’s has unveiled its latest plant-based granola in Thailand and Malaysia, which will likely be available across Southeast Asia.
Made with plant-based protein, Kellogg’s Soy Protein Granola Honey Almond is high in calcium, vitamin D and source of protein that helps build and maintain bones and muscle mass. The granola combines crispy multigrain with honey roasted almonds and crunchy pumpkin seeds for a nourishing and flavourful bite. It contains soy protein isolate (11.3%).
The vitamin D content of Kellogg’s Soy Protein Granola Wonder Berries is 4.7mcg/100g or 188 IU/100g. The sugar content is 24g/100ml and the fibre content is 4.2g/100ml. Two servings (45g per serving) of food provide at least 10g of protein. The wholegrain cereals comprise oat, brown rice flour and wheat.
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