Maepranom, a famous Thai seasoning brand, is moving into the plant-based scene with its latest product, Thai Crispy Chili Original Flavour, which was recently showcased at Food & Hotel Malaysia (FHM) 2023. The seasoning is free from MSG, preservatives, and artificial colors, making it an option for consumers who adopt a plant-based diet.
The key ingredients in Thai Crispy Chili Original Flavour are dried chili (25%), textured pea protein (20%), shallot (20%), garlic (20%), tamarind (5%), refined soybean oil (2%), kaffir lime leaves (2%), sugar (2%), seasoning (2%), and salt (1%).
In another development, Maepranom has tied up with Potato Corner to spice up Potato Corner’s fries and other bites.
Australia’s Sanitarium has launched its latest So Good Oat Chocolate Milk in Malaysia. This healthy indulgent treat is a source of calcium, low in saturated fat, rich and velvety, dairy-free, and delicious in taste.
Sanitarium is hosting the So Good Milk Bar in Malaysia, where consumers can experience its plant-based drinks at The Food Merchant, Pavilion Bukit Jalil, from September 21-24, 10am-10pm.
Image credit: Minimeinsights.com
At FHM 2023, Sanitarium also showcased its latest So Good High Protein Almond drink for the Malaysian market, which contains 10g of plant protein from soy and almond to help with muscle maintenance and is free from added sugar.
Pizza Hut Thailand takes cheese to the extreme with the launch of Nine Cheese Pizza. Now you can enjoy a pizza with nine different cheeses, including Gouda, cream cheese, Hokkaido cheese, and mozzarella. Having multiple cheeses in one product is a growing trend. Moreover, the number 9 is supposed to bring most good fortune in Thailand.
The pizza chain has also unveiled its latest Pink & Black Pizza featuring pink and black coloured sweet ingredients such as strawberry sauce, Nutella, OREO cookies and chewy marshmallows. The Pink & Black Pizza is available from 13 September 2023 to 13 October 2023.
Tuesday 19 September 2023 – GrabFood, a leading food delivery platform, responds to the trends of consumers returning to dining out by introducing a new service called “DINE-IN”, under the concept of “The Ultimate Dine-in Experience”. Designed to provide users who enjoy dining at restaurants with a convenient, all-encompassing experience right at their fingertips, the new service covers from searching for and reviewing restaurants to offering discounts of up to 40% at leading restaurants in Bangkok, including #GrabThumbsUp merchant-partners. Additionally, users can enjoy the convenience of booking Grab rides with discounts of up to 25%. It aims to cater to urban dwellers of all groups, including families, couples, and groups of friends who enjoy sharing special meals together.
Chirakit Kwangsukstith, Director of Deliveries, Grab Thailand, stated, “Thailand restaurant industry outlook for the latter half of the year continues to show positive signs. It is forecast that the total value of Thailand’s restaurant industry in 2023 will reach THB 4.35 trillion, with an expected annual growth rate of 7.1%, driven by consumer behavior returning to normalcy, coupled with the boost from the expanding tourism industry. In light of this, Grab sees a business opportunity in adapting to consumer behavior, particularly the increasing popularity of dining out after the COVID-19 situation has eased. We are therefore launching a new service called DINE-IN, developed to serve those who want to dine out conveniently and affordably through the Grab application. Leveraging the strength of being a superapp offering a wide range of services, including delivery, transportation and financial services, Grab aims to provide a seamless dining experience to food enthusiasts all within a single app.”
Grab began piloting its DINE-IN service in Singapore in June this year, with a focus on offering users convenience and affordability. Currently, Grab has expanded the service to different countries, including Indonesia, Malaysia, the Philippines, and Vietnam. In Thailand, Grab has partnered with leading restaurants and merchant-partners across Bangkok to officially introduce the DINE-IN service. It covers a wide range of restaurant types, from fine dining and premium dining to casual dining, hotel restaurants, buffet-style restaurants, and popular street food shops. All of these options are available exclusively in the form of E-Vouchers within the Grab app.
The DINE-IN service is launched under the concept of “The Ultimate Dine-in Experience,” with three key highlights:
Enjoyable: The service provides a delightful dining experience at renowned restaurants, including #GrabThumbsUp merchant-partners such as Vaso – Spanish Tapas Bar, Petits Plats Bangkok – French Mediterranean Cuisine, Burger & Lobster, OJI Omakase, Indus, 100 Mahaseth, CQK MALA Hotpot, HOLIDAY PASTRY, OB AROI, 26BraisedBeef, and many more!
Affordable: Users can enjoy discounts of up to 40% at partner restaurants, along with a discount on Grab’s on-demand transportation service of up to 25% when commuting to and from participating restaurants. Simply enter the code ‘DINEIN’ from today until December 2023.
Comprehensive: This service supports out-of-home dining behavior through the user-friendly Grab platform, covering restaurant searches, reviews, purchasing E-Voucher discount deals, and offering ride-hailing services to make your dining journey hassle-free.
“For the initial launch, Grab will be focusing on marketing to the urban lifestyle-oriented customer groups, with an emphasis on families, couples, and friends who often dine out together. We are confident that the DINE-IN service will gain popularity and become a new choice that enhances the dining experience for our users,” added Chirakit.
Celebrity guest, Anju (left) demonstrate beauty products on Shopee Live Skuad Stylo with host, Zaiton (right)
KUALA LUMPUR, 20 September 2023 – Shopee Live Skuad Stylo, a new Shopee Live segment featuring Malaysian celebrities, local talents, and #ShopeeSapotLokal sellers everyday, successfully concluded its first week of livestream shows with one million engagements from Malaysians. Running daily at 8PM, the captivating segment garnered a total of 370 thousand viewers. Moreover, Shopee Live Skuad Stylo accomplished a remarkable milestone with 19 times uplift in “Add to Cart” conversion during the streams as compared to average day.
Syamira Zahar (center) competes with Dato’ AC Mizal (right) during Shopee Live Skuad Stylo Showdown, hosted by Sarancak (left)
Featuring a dazzling array of A-list celebrities including renowned makeup guru Hanarii, beloved Malaysian actress Elfira Loy, the acclaimed fashion content creator Syamira Zahar, the charismatic model and actress Zarina Anjoulie, commonly known as Anju; and the ever-passionate beauty enthusiast Farah Adilah, Shopee Live Skuad Stylo’s inaugural livestream demos, storytelling and engaging activities recorded an all time high of one million engagements.
Beauty guru, Syamira Zahar said, it was an incredible experience for me to be on Shopee Live Skuad Stylo and host alongside Sarancak and have a showdown with Dato AC Mizal. “I’m still buzzing from the tremendous support from viewers who commented #TeamSyamira during the stream. The loyalty and dedication of my supporters made these interactions so extraordinary and heartwarming,” she said.
Celebrity guest, Elfira Loy (right) conducts Pop Quiz with Shopee Live Skuad Stylo viewers
The segment not only drove participation through featuring an all-star lineup of celebrities, but also offered exclusive discounts that could only be obtained through Shopee Live. Viewers were treated to a front-row experience, gaining access to the hottest fashion and beauty products, all while receiving personalised styling tips directly from these renowned celebrities.
Kenneth Soh, Head of Marketing at Shopee Malaysia said, “we have observed a significant increase in the demand for fashion and beauty products among our users. Shopee Live is a dynamic platform that enables real-time interactions between hosts and viewers. These intimate interactions and tailor-made content empower viewers to instantly gain valuable insights and make educated shopping decisions, all from the comforts of their homes.”
In its inaugural week, Shopee Live Skuad Stylo unleashed a dazzling array of premium beauty offerings from esteemed brands like INNISFREE, Kiehl’s, La Roche Posay, Paula’s Choice, and SKINTIFIC. As for fashion lovers, the segment unveiled the hottest trends in apparel, featuring the likes of Gene Martino, naelofar, Oxwhite, and Zoe Arissa. These selections weren’t just showcased; they were meticulously curated and styled, designed to ignite your fashion inspiration and elevate your next OOTD [Outfit of the Day] to extraordinary heights!
“I’m looking forward to the possibility of collaborating with Shopee Live Skuad Stylo again. It would be amazing to provide educational content related to products, such as how-to guides, tutorials, and product comparisons to fellow beauty lovers. Hopefully then, I can have the opportunity to also motivate and inspire and uplift viewers, encouraging them to break social norms and achieve their goals and inspiration,” added Syamira, who boasts 51 thousand followers on social media.
Naelofar Soraya Square hijab
As the stream reached its climax, viewers were treated to an unforgettable grand finale featuring a spectacular round of giveaways. Throughout the week, 150 lucky viewers walked away with exclusive RM200 Shopee vouchers.
Leading up to 10.10 Shopee Live Festival, Shopee users can vie for a daily cash prize of up to RM10,000. Starting 27 September to 13 October, the Shopee Live Skuad Stylo: Edisi Kotak Duit Misteri will happen daily at 8PM on Shopee Mamak.
Tune in every Monday to Friday at 8PM and don’t miss out on this incredible ‘shoppertainment’ experience. Get ready to shop, vote, and interact with your favourite celebrities!
PETALING JAYA, 22 September 2023 – KFC Malaysia is turning up the heat this September with a trio of additions to its menu. This lineup is especially significant as the chicken brand reintroduces seafood into its offerings for the first time since 2014, alongside other surprises.
For chicken lovers, the Spicy BBQ Crunch will certainly be a game-changer. This finger-lickin’ good offering moves away from the sweet tangy notes of a regular BBQ sauce and instead turns up the flavour-meter with distinct smoky flavours and subtle heat of chillies. The unique blend of flavours on KFCs tender chicken delivers a flavour packed plate, sure to turn heads and fill tummies.
Zinger Surf ‘N’ Turf burger
For a limited time only, KFC Malaysia is bringing back the taste of the sea with the all-new Zinger Surf ‘N’ Turf burger. This creation has both a Zinger fillet and a shrimp donut patty. Each bite includes a hearty helping of fresh crisp lettuce, rich and creamy garlic mayo, all nestled between perfectly toasted sesame buns.
Wow Bucket
A meal is never complete without a side dish and the Frosted Sweet Potato Fries are a perfect complement. These succulent sweet potatoes are ‘crisscut’ and topped with a dusting of icing sugar. Available as an add-on to the Wow Bucket combo or ala-carte, these fries are a balance of sweet and savoury.
PMC
Additionally, the ongoing partnership between KFC, streetwear brand Pestle & Mortar Clothing and local comic artist Ujang, continues to grow. In addition to the existing range of merchandise launched during KFC Malaysia’s 50th Anniversary celebrations in July, the collection now has two new items. A Reversible Bucket Hat and a limited edition 24k Gold Plated Zinc enamel pin.
Don’t miss out on these exciting offerings from KFC Malaysia, available for a limited time starting this September. Whether you’re craving the Surf and Turf Burger, the bold flavours of the Spicy BBQ Crunch, or the sweetness of the Frosted Sweet Potato Fries, KFC Malaysia has something in store for everyone.
For more information, visit www.kfcmalaysia.com or follow us on social media @kfcmalaysia
Bangkok, 22nd September 2023– As a key initiative within the “European Dairy – Ireland, working with nature” campaign, Bord Bia – Irish Food Board made a comeback at the Food Ingredients Asia (FI Asia) trade show in Bangkok, the premier meeting ground for Southeast Asia’s vibrant food and beverage industry. This strategic presence served to fortify bonds between European dairy producers from Ireland and esteemed Thai distributors, importers, and media.
Bord Bia – Irish Food Board continues to champion sustainable dairy practices and foster international partnerships, cementing EU/Ireland’s reputation as a trusted source of high-quality dairy products, and the FI Asia trade show in Bangkok served as an ideal platform to share these aspirations.
In conjunction with the FI Asia event, Bord Bia – Irish Food Board hosted the “Sustainable European Dairy from Ireland Trade Seminar” on September 21st. This symposium delivered invaluable expert perspectives, spotlighting the core values of quality, safety, and sustainability that underscore EU/Ireland’s food and beverage production ethos. Attendees were treated to illuminating presentations on the natural and sustainable production methods intrinsic to European/Irish dairy.
Over 60 attendees from the dairy industry, including local importers, distributors, manufacturers, and media, graced the occasion. They were introduced to Europe/Ireland’s role as a steadfast provider of premium-quality, sustainably produced dairy.
The seminar commenced with an opening address by Ambassador of Ireland to the Kingdom of Thailand H.E. Pat Bourne, followed by a comprehensive Bord Bia Dairy Overview, presented by Mr. Liam McCabe, Dairy Specialist at Bord Bia. Mr. Christophe Lafougere, CEO of GIRA Dairy, then presented valuable market insights into the Global & South-East Asia Dairy industry.
Attendees had the privilege of meeting various prominent EU/Irish Dairy producers, including Arrabawn, Glenstal, Lakeland Dairies, Tipperary Co-op, and Tirlan. An engaging practical demonstration allowed the audience to witness the application of European Dairy from Ireland in real-time.
Mr. Liam McCabe’s presentation on European Dairy from Ireland provided a window into the latest market research findings, while also delving into potential solutions and collaborative opportunities for Thai and European/Irish dairy partners.
H.E. Mr Pat Bourne, Irish Ambassador to the Kingdom of Thailand
Speaking at the seminar, Irish Ambassador to the Kingdom of Thailand H.E. Mr Pat Bourne said “I am honoured to connect with key partners of Irish exporters here at FI Asia and this European Dairy seminar hosted by Bord Bia, which is a significant investment in this market. Building our relationship with the Kingdom of Thailand is a high priority for Ireland, and we look forward to utilising this campaign to further develop are strong connections within the country.”
Mr. Liam McCabe, Dairy Specialist in Bord Bia
Mr. Liam McCabe, Dairy Specialist in Bord Bia said that “Today’s EU/Irish dairy overview gave attendees an understanding of why our system of production is different, and how that translates into a unique end product. Despite some fluctuations over the past four years our longer-term year-on-year export figures for the region show considerable growth which is an accurate reflection of our continued activity in the market”.
Christophe Lafougere, Food Industry Expert at GIRA indicated “It’s evident that the Southeast Asia region is becoming more crucial for major dairy producing nations. We see particular growth in added value products like mozzarella. The appetite and interest for cheese and butter is growing which puts EU/Ireland in a prime position to capitalise”
The seminar was followed by a networking session which provided the opportunity for Thai customers to connect with Irish dairy exporters.
Economic data:
Ireland exported over 15,900 tonnes of dairy products to Thailand in 2022, worth over €47 million. Due to strong demand for milk powder ingredients, Irish dairy exports to Thailand are up 18% in value terms in the first six months of 2023 (Source: Bord Bia https://www.bordbiaperformanceandprospects.com/).
Suncrest Foods Inc., the maker of Fudgee Barr in the Philippines, has embraced the Korean trend with the launch of Fudgee Bang. The new Citron Tea Honey Lemon Flavoured Cake with Filling taps into the popular Korean citron tea drink. This limited edition product celebrates Fudgee Barr’s 20th anniversary.
Selecta Philippines has unveiled three limited edition ice cream for Christmas 2023. From bonding with friends and family to enjoying it yourself, the new ice cream is available in the following flavours: Vanilla Almond, Triple Chocolate and Ube Kasoy Con Keso.
The White Rabbit returns to celebrate Mid-Autumn! The White Rabbit creamy candy brand, officially imported into Singapore by Hao Food SG, is pleased to announce a brand new treat for the season: An all-new White Rabbit Ice Cream Popiah!
From now to 29 September at City Square Mall’s Atrium, indulge in a medley of nostalgic treats: From rainbow bread and sesame mochi cookie ice cream sandwiches to the brand new White Rabbit Ice Cream Popiah, expect to be spoilt for choice with the White Rabbit in town! Psst – do keep your eyes peeled for adorable limited-edition White Rabbit lanterns as well – just in time for your Mid-Autumn festivities!
Filled to the brim with delicious White Rabbit ice cream, the ice cream popiah is sure to delight anybody who is looking for a new way to experience the magic of White Rabbit! Filled with your choice of Oreo and/or peanut crumble, the White Rabbit Ice Cream Popiah ($5) will be available exclusively at City Square Mall’s White Rabbit pop up until 29 September 2023.
In addition, the White Rabbit will be spreading the Mid-Autumn joy with festive deals for every purchase of White Rabbit ice cream! Simply spend $9 and above and receive a limited-edition White Rabbit paper lantern – what’s more, any ice cream purchase above $18 will bag you an exclusive White Rabbit LED lantern!
What’s more, be sure to spot the adorable White Rabbit Pillow ($25) at the pop up – a loyal companion that is easy to love and even easier to care for!
White Rabbit Fluffy Pillow. Photo credit: Hao Food SG
There are plenty of other tasty White Rabbit treats on the menu, too. Don’t forget to check out the Rainbow Bread Ice Cream Sandwich ($3.50) and Mochi Cookie Ice Cream Sandwich ($6.80) from Keong Saik Bakery, which will be making their return to City Square Mall due to popular demand. Of course, for the convenience of all White Rabbit lovers, the Original White Rabbit Popsicles ($2.50 per stick) and fan-favourite White Rabbit Creamy Cup Ice Cream ($5) will be available for you to stock up on as well!
Whether you’re a longtime fan of the classic creamy White Rabbit candy or simply looking to savour a unique Mid-Autumn treat, make your way down to City Square Mall for a hopping good time this Mid-Autumn!
White Rabbit fans are able to savour the nostalgic flavour of the White Rabbit Ice Cream in the comfort of their homes as well, available online at Hao Food SG’s official White Rabbit store, and select Fairprice retail outlets.
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