Subway Thailand has released a new plant-based menu in time for Veganuary 2023. As usual, Subway has cooperated with Tyson Foods’ First Pride to bring four plant-based products made using its First Pride Plant-Based Chicken Strips including footlong, wrap and salad.
Javara, which is known for its mission of bringing sustainable and healthy food & wellness products to consumers, has partnered with Asa Ren. Asa Ren is a lifestyle based-genetic platform that focuses on holistic approach on medical genetics.
DNA test (genetic testing) is becoming more prevalent in Southeast Asia as the cost of genetic testing has declined over the years. DNA testing opens up the door to personalized nutrition programs, which Javara, through its organic products, can play a role.
This premium DNA test package includes a special 50% discount on Javara products with a maximum discount up to IDR 350,000.
Sime Darby Oils, the downstream unit of Malaysia’s Sime Darby Plantation, has unveiled Alif EcoPaX said to fit perfectly into any kitchen cabinet. The smaller size also makes it easy for people especially females to carry the edible oil during their shopping trips.
A single ALIF EcoPaX is sufficient for a standard modern household of four people. The household size in Malaysia is on a downward trajectory. In 2010, the household size in the country stood at 4.2, falling to 3.8 in 2020, according to the latest data from the Department of Statistics Malaysia (DOSM). At the same time, the number of household increased to 8.2 million in 2020 from 6.4 million in 2010, translating into more demand for cooking oil on a per household basis.
Companies can create new opportunities by innovating with different pack sizes for different household compositions typically ranging from a large family, a family of four, empty nesters to solo living. Brands can also look to South Korea and Japan on how companies there innovate to capture opportunities targeting the empty nesters and those who live on their own whether young or old.
Kuala Lumpur, 5 January 2023 â Thinking of getting some tasty treats to serve your guests or gifts to buy this Chinese New Year? Hereâs an idea. Why not try a popular treat with a new flavour – the Julieâs Love Letters Lemon. A limited-edition flavour launched specially for this festive season. Not only are the Love Letters a sure winner when it comes to choosing an addictive and enjoyable snack, but it is also deliciously refreshing and conveniently packed in a tub. Make your new year preparation easier by serving the Julieâs Love Letters Lemon as a snack or gifting it to loved ones, no wrapping or cookie jars needed!
Tzy Horng Sai, Director of Julie’s Biscuits said, âThe true essence of Chinese New Year is celebrating new beginnings together with loved ones. Ushering in a hopeful year ahead could not be more apt especially this year, where people are ready for a fresh start after living through the pandemic. With the festive Love Letters Lemon, we hope to bring in something refreshing for the new year, symbolising an optimistic life full of zest in 2023. What better way to spread the warmth and bond with those we cherish than sharing some tasty treats like the Julieâs Love Letters.â
To build momentum towards a full-blown Chinese New Year celebration post pandemic, Julieâs will be hosting a 4-day carnival called the Julieâs Prosperity Carnival. This carnival will take place at the Blue Concourse, Sunway Pyramid from now until 8 January 2023. Guests can look forward to increasing their prosperity by sampling the Julieâs Love Letters given out by none other than the God of fortune.
The Julieâs Prosperity Carnival promises an exciting outing for all family members with various fun activities lined-up. Guests can kickstart spending quality time with loved ones by joining in activities such as the kids colouring session with goodie bags for grabs. Carnival-goers are also able to try their hand at playing with a claw machine to win the Julieâs exclusively produced Love Letters tub plush toy.
For those looking to get into the festive spirit, can go have their early Chinese New Year pictures taken at the Julieâs multiple photo-worthy backdrops. All the Love Letters range will be available for purchase at the carnival. During the event, guests who purchase three Love Letters tub of any flavour, will receive one set of limited-edition Julieâs Chinese New Year bowl.
 The Julieâs Love Letters range also includes the three classic flavours such as chocolate, strawberry, and vanilla. The limited-edition Love Letters Lemon is available for purchase online from the official flagship store on Shopee and Lazada. For in-store purchase, visit your nearest neighbourhood convenience stores or hypermarkets. As a festive treat, customers can also get one set of free angpau packet with every purchase of a tub of Love Letters Lemon.
To get continuous updates on Julieâs latest promotions, contests, and activities, visit our website or follow us on Facebook at www.facebook.com/JuliesBiscuits and Instagram at www.instagram.com/juliesbiscuits.
Shopeeâs New Consumer Trends Report Reveals Consumer Trends Driving Seller Resilience and Relevance
KUALA LUMPUR, 6 JANUARY 2023 – Shopee Malaysia kickstarted the New Year by launching its three-part 2023 Consumer Trends series called âAdapting to Malaysiaâs Digital Consumers in 2023â. The first part of the series that focuses on sellers found that 63% of Malaysian Sellers feel excited and positive about e-commerce opportunities in 2023. In particular, sellers from the Health and Beauty (71%), Toys, Kids, and Babies (69%), and Fashion and Lifestyle (66%) categories are the most optimistic, stating that they are on the right track to capture the opportunities in 2023.
Parts 2 and 3 of the series that focuses on Malaysian buyers and influencers will be shared in greater detail in the upcoming weeks. Findings can be utilised by businesses to tap e-commerce and digital services to drive resilience and stay relevant.
The survey covering over 1,000 Malaysian marketplace sellers in December 2022 found that sellers are excited to take advantage of three main e-commerce trends observed by Shopee, in staying digitally resilient and relevant on e-commerce: 1) Increased and savvier use of digital services, 2) Growing adoption of digital services among consumers living outside big cities, and 3) The rise of younger, more purposeful buyers.
When asked what milestones they would like to achieve for 2023, given the digital savviness of buyers who spend more time online, 8 in 10 sellers agreed that they wanted to increase product discovery, consideration and purchase online. Specifically, 5 in 10 wanted to take advantage of Shopeeâs hyperlocal campaigns tailored to engage consumers and Shopee Loyalty Program rewards to increase traffic and demand, 2 in 10 wanted to engage audiences with higher value transactions from Shopee Mall and cross-border platforms, and the remainder wanted to use Shopeeâs customised recommendation tools like Daily Discover to gain better visibility and consideration.
With the Shopee Growth Program, all local sellers are also eligible to boost store performance and sales with one week free trial of the highly popular Shopee RebateNOW where buyers enjoy 10% off between 9 till 15 January 2023. In addition, local marketplace sellers can claim up to RM100 Free Ads credit for two months to enhance their store visibility and traffic between January to March.
With technology giving better access to affordable and convenient digital products and services outside big cities, 7 in 10 sellers surveyed are interested in reaching consumers who live in Borneo in 2023. Thanks to Shopeeâs integrated logistics infrastructure, sellers can take advantage of the nationwide network of warehouses and delivery hubs to reach more customers in Sabah and Sarawak. Among the sellers most keen to tap new audiences in Borneo, by category, are: FMCG (81%), Sports, Entertainment & Recreation (75%), and Groceries & Pets (74%).
 In response to the rise of younger, more purposeful buyers entering the marketplace in 2023, 50% of sellers surveyed are interested in catering to value-based shoppers who support Local Malaysian Made goods via Shop Malaysia circle, and Green Sellers via ShopeeGivesBack microsite. They are also excited about the inclusion of more educational content in influencersâ live streams that demonstrate the importance of supporting these causes.
As part of their 2023 New Year Resolutions, 95% of sellers want to upskill themselves with free Shopee University Courses in Sales, Marketing, and Operations. The most popular Shopee marketplace features they would like to incorporate in their strategies are: Marketing Tools (35%), Listing Optimizers (29%) and Business Insights (27%). A small percentage of sellers require Batch Tools (8%) to process bulk orders efficiently.
Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia said, âI am beyond excited for the marketplace sellers who have positive resolutions in 2023 to try new features and discover new opportunities. Just two weeks ago, I personally handed out 34 awards at our Shopee Super Awards to Super Growing, Super Customer Satisfaction and Super Favorite Sellers, so I know that they can succeed. We always put a spotlight on sellers who light the path for other sellers to succeed and create a supportive environment for them.â
Survey Methodology
Perspective Strategies takes home five awards including the Campaign of the Year Award at the Malaysia Public Relations Awards, an industry event that recognises the best and brightest campaigns in strategic communications and public relations
4 January 2023, Kuala Lumpur â At the recent 14th Malaysia Public Relations Awards (MPRA) 2022, Perspective Strategies took home the Campaign of the Year Award for its work with Durex Malaysia on the #COMETOGETHER Campaign. On top of that, the firm also took home 4 other awards, comprising two Gold Awards in the Public Affairs category for Durex Malaysia #COMETOGETHER Campaign and Consumer Launch category for MAGGI #SajianSeimbangTandaSayang, one Silver Award in the Product Brand Development category for MAGGI Nutri-licious, and a Bronze Award in the Best PR-led Integrated Campaign category for FedEx X SME Partnership & Outreach.
âWe are honoured to have taken home the Campaign of the Year Award for the 5th time since our inception in 2006. This award is not given out every year, but only to campaigns that are truly deserving of the title, so we are definitely humbled to take home this prestigious win. We certainly are thrilled that the creative communication solutions developed for our clients through all our campaigns and initiatives have been recognised, and this is testament to the teamâs collective effort and hard work,â said Andy See, the Principal Partner and Managing Director of Perspective Strategies.
The Durex Malaysia #COMETOGETHER Campaign that clinched gold in the Public Affairs category and Campaign of the Year was anchored on creating a movement towards positive sexual health education, by partnering with various non-profit organisations and prolific individuals who share the same goals. The campaign also provided insights into Malaysian youthsâ sexual attitudes and behaviours with its nationwide Durex #COMETOGETHER Survey, whilst engaging youth on the ground via workshops at colleges and universities.
âDurexâs #COMETOGETHER initiative is a refreshed campaign to create a movement towards sexual health education and youth empowerment. The Campaign with a specific focus on Gen-Z brings with it a challenge of managing religious and regulatory issues while at the same time reaching out to a more outspoken, open and engaging Gen-Z. In 2022, we successfully rolled out a holistic, refreshed campaign covering a nationwide survey, forum with partner organisations and influencers as well as on-ground workshops,â added See.
Clinching the second Gold Award for the agency was the âSajian Seimbang Tanda Sayangâ (A Balanced Bowl is a Serving of Love) campaign executed for MAGGIÂ Malaysia, to advocate mindful and balanced eating amongst Malaysians. With mothers being the main meal providers for their children and families, facing constraints in juggling work, social life and home further exacerbated by the Covid-19 pandemic, the campaign put forth simple culinary inventiveness in meals preparation for her family that can be quick and delicious yet balanced and wholesome.
The Silver Award in the Product Brand Development category was received for the launch of MAGGI Nutri-licious, the first instant noodles in Malaysia to be certified with the Healthier Choice Logo (HCL) by the Ministry of Health. Aimed at discerning consumers who seek healthier choices in food consumption, the campaign leveraged on dietitian as well as macro-parenting influencers as Key Opinion Leader (KOL) to communicate the benefits of healthy eating as well as creative ways to prepare a balanced meal for the family.
âAs discerning consumers become more conscious about the impact food has on their overall well-being, there must be a concerted effort for PR campaigns to also provide credible, useful information or research insights that supports their decision making process, demonstrated in the various PR campaigns for MAGGI. While we focus on conceptualising consumer-focused campaigns through differentiated, multi-platform strategies predominantly via the media, a critical part of the communications work also lies in stakeholder communications which provide direct outreach to its targeted audiences,â commented Tan May Lee, Partner and Executive Director of Perspective Strategies.
The agency was also presented with the Bronze Award in the Best PR-led Integrated Campaign category for its FedEx campaign, focusing on Small-Medium-Enterprises (SMEs) Partnerships and Outreach. The campaign was anchored on a strategic collaboration with SME Association of Malaysia through the initiation of a joint thought leadership survey as the key pillar to develop data-driven insights from the SME community in Malaysia. Two other key pillars of the campaign comprise the grassroot outreach through social media content strategy as well as influencer outreach via successful SME entrepreneurs and industry experts to increase awareness and knowledge that facilitates better decision making when it comes to logistical strategy.
The Malaysia Public Relations Award (MPRA) is a flagship industry awards organised by PRCA Malaysia, an organisation dedicated to fostering public relations excellence, to recognise successful campaigns of organisations and PR-Consultancies, as well as individuals that define the cutting edge of work in the public relations arena.
Tiger rallies Malaysians to take a pause, celebrate and re-energize for an even bolder tomorrow this Chinese New Year
5th January 2023, KUALA LUMPUR â Lifeâs small wins are often left unacknowledged in the daily hustle of chasing after tomorrow. This Chinese New Year (CNY), Tiger inspires fans to take a pause and celebrate past moments to re-energize their inner Tiger for an even bolder tomorrow with the launch of its âCheers to Bold Beginningsâ CNY campaign today. To kick it up a notch amongst Malaysian fans, Tiger introduced âGan Gan Chongâ, which means the spirit to breakthrough, as a blessing of boldness this CNY.
Bringing this blessing to life, Tiger partnered with three homegrown artists – Dato Maw, Han Xiiao Ai and Danny Lee – to create a CNY song and music video, entitled âThe Boldest Chaseâ. The three artists were chosen to represent the brand as they embody the same courageous spirit to boldly overcome the odds on their journey, as seen in some apt references in the song lyrics. The song is available on the campaignâs microsite, YouTube and Spotify.
âThe Boldest Chaseâ is one of a kind that it invites consumers to interact with the content and win exclusive prizes. By tapping on the screen of mobile devices, or pressing the âTâ key on the desktop when they spot the lucky Tiger logo, viewers will be able to unlock the rewards. The music video was revealed at the campaign launch event that took place at the concourse area of Tropicana Gardens Mall, which has been transformed to depict the vibrant streets of Chinatown and included various interactive activities for consumers and shoppers to enjoy.
Guests were treated to an energetic performance by the three artists upon checking out the interactive activities such as the âTrail of the Tigerâ, âRoar Challengeâ, âGold Bar Challengeâ, âGan Gan Chongâ Dance Challenge, and âLou-A-Fortuneâ game where they got to take a pause and indulge in the festive spirit. These activities are available from now until 23rd January at Tropicana Gardens Mall, for consumers to experience and win exciting prizes.
With the energy at an all-time high, guests were then ushered to Extra Super Tanker Restaurant for dinner. There, they enjoyed an energising lion dance performance, a yee sang toss to commemorate the occasion and invite abundance for the Year of the Rabbit, as well as stage performances, all while celebrating bold beginnings with Tiger.
âLast year we roared together and made the best out of a challenging and disruptive year! This year we encourage our fans to have a bold courage to face the challenges of 2023 with the spirit of âGan Gan Chongâ. With our nationwide activations and promotions, we want our fans to take a moment to celebrate the joy of true togetherness to inspire a better Year of the Rabbit,â said Roland Bala, Managing Director of HEINEKEN Malaysia.
For more information on the Tiger CNY 2023 campaign, merchandise, promotions, contest and giveaways, check out https://tigercny2023.tigerbeer.com/, as well as Tigerâs social media pages at www.facebook.com/TigerBeerMY and www.instagram.com/tigerbeermy. Tiger Beer and all related promotions and activities are strictly for non-Muslims aged 21 and above only. HEINEKEN Malaysia advocates responsible consumption and urges consumers to not drink and drive.
More Rewards Than Ever With FREE 80GB angpow!
6 JANUARY 2023, KUALA LUMPUR âThis New Year, donât worry, be hoppy as Yoodo â Malaysiaâs first fully customisable and 100% digital telco is unveiling its new AngPOW MelamPOW campaign! This campaign offers FREE 80GB angpow to all customers who switch over to Yoodo from their other telco line (âPort-Inâ) from 6 January 2023 till 28 February 2023.
âIn Chinese culture, the rabbit is known to be the luckiest of all the twelve animals in the zodiac. As we hop into 2023, we at Yoodo wish to spread good luck and prosperity with our users as well as usher in the year with exciting festive deals. With this AngPOW MelamPOW campaign, our users will experience exclusive savings with our ONG-some deals,â shared Chow Tuck Mun, Head of Yoodo.
The AngPOW MelamPOW campaign aims to encourage customers to switch their mobile lines to Yoodo to benefit from a total of free 80GB. In order to join this campaign and reap the rewards, all one must do is download the Yoodo app, order a SIM, keep oneâs number, and make the switch. Next, one must reload a minimum of RM38 in a single transaction within 8 days upon receiving a campaign notification from Yoodo via email and the app. That is all to it! Having done these steps, all that is left is for one to enjoy an 80GB AngPOW MelamPOW.
The breakdown of the 80GB angpow is as follows:
âAt Yoodo, we are always striving to identify creative ways to engage with our users and offer them real value. We are proud to share that this campaign highlights the simplicity for users to switch to Yoodo. Â All they need to do is use our Yoodo app to port in from their mobile service provider. This conveys the simplicity and convenience provided by our platform, and ideally, our users will feel the same way as well, Chow Tuck Mun continued.
What are you waiting for? Now any-bunny can enjoy all the data they need for surfing, gaming, shopping, and more. Break up with your telco and hop over to Yoodo today!
For more information on Yoodoâs AngPOW MelamPOW campaign, head to https://www.yoodo.com.my/cny2023.
KUALA LUMPUR, 5 January 2023 – OREO, the worldâs favourite cookie brand is turning red again to celebrate the upcoming Chinese New Year. Riding on the festivities, the newly-launched OREO Lychee Orange takes inspiration from the iconic red colour of the season to symbolise prosperity. So as we enter the year of the Rabbit, OREO is thrilled to add joy to the festivities of Malaysian families, with a lucky & prosperous cream flavour.
This limited edition flavour features the classic OREO cookie filled with the refreshing citrus notes of orange, along with the sweet, tropical taste of lychee, creating a unique and delicious twist on the beloved classic flavour experience. Staying true to the red theme, the cookie is also made with a red velvet cookie base, and in line with the #OREOTURNSRED tagline.
Amongst many others, Chinese New Year is a time for luck and prosperity. To add to that, oranges and lychee have long been associated with abundance and good fortune. With the launch of OREO Lychee Orange in the year of the Rabbit, claimed to be the luckiest sign within the Chinese zodiac, OREO is bringing all of these elements together for a truly fortuitous celebration.
“We are a brand that champions fun and playfulness amongst families across Malaysia and we are excited to be celebrating Chinese New Year with the launch of OREO Lychee Orange. This fun and delicious new flavour is the perfect way to bring bountiful luck and prosperity to you and your family,â said Vikram Chandratrey, Marketing Head, Oreo SEA & Indonesia, MondelÄz International.
The new limited edition OREO Lychee Orange is available nationwide in all major hypermarkets and supermarkets, starting from RM3.43 for the single pack and RM6.93 for the multipack. Keep an eye out for them in the cookie aisle and be sure to grab a pack and make your Chinese New Year celebrations sweeter and filled with fun times, luck and prosperity. Alternatively, shop them on Shopee or Lazada while stocks last!
âWe are always looking for new and innovative ways to surprise and delight our fans with exciting flavours and we are confident that our new OREO Lychee Orange will be a hit with our Malaysian fans. We can’t wait for them to try this new flavour and see what they think,” added Chandratey.
OREO is also hosting an OREO Lychee Orange nationwide contest until 31 January 2022, to bring good luck and prosperity into your home. To enter the contest, simply purchase RM8.00 and above of any OREO products (must include OREO Lychee Orange) in a single receipt. Next, send your full name, NRIC number, and photo of receipt to the WhatsApp number 018-287 4617. Participants will be in the running to win exciting prizes, which includes the grand prize of a yearâs supply of groceries worth RM12,000, RM500 Ang Pao and RM200 Touch nâ Go credit!
For more information, follow @OREO.mysg on Instagram and access the link in the bio or head over to OREOâs Facebook page.
Wednesday 04 January 2023 –Â Charoen Pokphand Foods Public Company Limited (CP Foods) moves toward a sustainable food system by emphasizing the animal welfare principle and responsible use of antibiotics throughout food value chains, as well as by applying cutting-edge technology and innovation. This effort aims to improve animal health in order to reduce antibiotic resistance in food products, paving the way for a more sustainable food system.
Dr. Damnoen Chaturavittawong, DVM, Senior Vice President – Swine Veterinary Service Department of CPF, stated that the company has prioritized the acceleration of food safety standards and environmentally friendly value chain. At animal husbandry, CP Foods has raised its animals, including hogs, poultry, and layers, in a climate-controlled, closed facility that has been certified by the Department of Livestock Development ‘s GAP standards. The company uses antimicrobials and antibiotics with care and consideration for all factors, including food safety, antimicrobial resistance, antimicrobial residues, animal welfare, sustainability, and consumer preferences, in accordance with WHO’s One Health principle recognizing the good health of people, animals, and the environment and aligned with its antimicrobial use stewardship in Food animals.
“Animal Welfare management is the essential strategy for quality control and food safety in order to improve animal health and thus reduce antibiotic use for treatment.” In addition, CP Foods has partnered with Thailand’s leading university to identify the risks and discover the solutions to prevent antibiotic resistance in food products and the environment, according to Dr. Damnoen.
The company has prioritized the use of automation systems and modern technologies to increase the efficiency of animal farming operations, as well as conducting research and developing new or more effective methods to ensure safety and chemical-free food products. The company was successful in developing meat products fed with innovative probiotics that are without antibiotic-resistant genes. The Company’s premium products, “Cheeva Pork” and “Benja Chicken”, are also certified by the National Sanitation Foundation (NSF) as being 100% grown without the use of antibiotics or additional growth hormones.
In addition, the company ensures the safety of its products by conducting in-house and third-party inspections throughout the production process and trace back to their origins. CP Foods also employed blockchain technology to improve the integrity of a massive quantity of data. The innovative method provides effective animal welfare monitoring and promotes the transparency of antibiotic resistance gene assessment on farms.
CP Foods is committed to the responsible use of antimicrobials in animal husbandry, in accordance with the Department of Livestock Development’s goal to reduce antimicrobial use in animal husbandry throughout Thailand. This initiative aims to expand consumer access to safe, antibiotics-free goods and to boost the competitiveness of the Thai food industry in international level.
