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Roza turns to AI to encourage consumers to cook at home

Hi-Q Food Products, the Thai company behind the Roza brand, has turned to AI to power its Roza Chef@Home Variety Stir-Fried Sauce. Harnessing the power of AI, the campaign identified five stir-fried dishes tailored to Thai consumers’ taste preferences, utilising common leftover ingredients and readily available pantry staples.

When faced with the question of what to eat, many people simply respond with an indifferent ‘anything.’ This versatile stir-fry sauce is the perfect solution to this common dilemma, as it can transform a variety of ingredients into a delicious and satisfying meal.

Roza, the company behind the world’s first film-to-kitchen sauce in collaboration with Netflix, is tackling the common cooking challenges faced by millennials, Gen Z, and even experienced home cooks with their Variety Stir-Fried Sauce. This versatile sauce is designed to simplify meal creation and make cooking more enjoyable for everyone.

The five dishes and their cooking instructions can be found here.

Blue Diamond expands into almond milk yogurt drink in Thailand

Image credit: Minimeinsights.com

Blue Diamond, distributed by Thailand’s Heritage Snacks & Food, has launched Almond Breeze Almond Milk Yogurt, marking the expansion of the Almond Breeze line into yogurt drinks. The almond yogurt milk contains 70kcal per serving and has real fruit juices. It comes in two variants: Tropical Fruit and Mixed Berries. Both are available for purchase at 7-Eleven.

Almond spoonable yogurt and almond yogurt drink are still a niche segment in Thailand, but the recent launch of new products from Blue Diamond suggests that the market may be ready for such a concept.

In addition to the almond milk, Blue Diamond has also launched a new line of XTREMES almonds in Sriracha, Korean BBQ, and Volcano flavors. XTREMES almonds are available at TOPS markets.

Now everyone can enjoy quality wines curated by experts

(From left) Roderick Wong, Honorary President of SOMLAY; Hans Ong, Manager of Hank’s; Daniel Teng, Deputy Chief Executive Officer of Jaya Grocer and Ronald Willie Binati, President of SOMLAY, applauding as Hank’s Five-Star Wines label is introduced to wine connoisseurs gathered to celebrate the “new” Hank’s at the Intermark, Kuala Lumpur on Sept 20.

Here’s Hank’s Five-Star Wines endorsed by Sommelier Association of Malaysia

KUALA LUMPUR – For the first time ever in Malaysia, consumers get to choose from 60 labels  of officially-rated “Five-Star” wines curated by professionals for quality and value, yet easily available over 40 stores nationwide.

These Hank’s Five-Star Wines, found in eight categories, have undergone a rigorous impartial blind-tasting judging process by sommeliers who are trained and knowledgeable wine professionals.

The Hank’s Five-Star Wines initiative resulted from an exclusive collaboration between Malaysia’s largest wine retailer Hank’s and the Sommelier Association of Malaysia (SOMLAY).

(From left) Roderick Wong, Honorary President of SOMLAY; Hans Ong, Manager of Hank’s; Daniel Teng, Deputy Chief Executive Officer of Jaya Grocer and Ronald Willie Binati, President of SOMLAY, posing with Hank’s Five-Star Wines label at a wine tasting party to celebrate the “new” Hank’s at the Intermark, Kuala Lumpur on Sept 20.

SOMLAY president Ronald Willie Binati introduced the inaugural Hank’s Five-Star Wines to connoisseurs at a gathering hosted by Hank’s at the Intermark, Kuala Lumpur outlet here on Sept 20.

The 60 labels comprise Old World Red, New World Red, Old World White, New World White wines which are then duplicated for those priced RM100 and below per bottle and those priced from RM101 to RM300.

Binati explained that SOMLAY evaluated over 140 labels submitted by suppliers throughout Malaysia and it was done through a blind-tasting process to ensure the utmost objectivity.

“Judges are unaware of the wine’s identity and categorise them by grape variety and price. Using a 100-point scoring system, they score each wine, and the scores are averaged. Those achieving 85 points or above are bestowed the coveted 5-Star rating.

“This meticulous process assures that consumers receive a fair and objective evaluation of wine quality,” he added.

This list is indeed a milestone in the Malaysian wine scene as it’s the first credible guide for wine selection endorsed by SOMLAY.

Jaya Grocer Deputy Chief Executive Officer Daniel Teng said that, based on market research, selecting a good wine could often be daunting for consumers.

“With the wide variety of wines available, selecting a wine can be overwhelming. Hank’s Five-Star Wines offers you professionally-curated top-quality wines, making it much easier for the average wine drinker to decide,” he said.

Teng said this unique collaboration with SOMLAY emerged from Hank’s commitment to providing a customer-centric experience. “We hear your request for guidance and recommendation on which wines to buy.  With Hank’s Five-Star Wines, the world of wine is more accessible and enjoyable for all,” he quipped.

Teng said ultimately Hank’s was empowering consumers to make more informed and confident choices thus fostering a deeper appreciation of quality wines in Malaysia.

On this note, Binati described the Malaysian wine market as “fast diversifying” though traditional favourites such as Cabernet Sauvignon, Merlot, Chardonnay, and Sauvignon Blanc remained popular. More consumers are exploring lesser-known grape varieties and wine regions such as Albarino from Uruguay & Nero d’Avola from Sicilia, Italy.

Evolving palates for Malaysian consumers make them more discerning and sophisticated in their wine preferences on the quality. They are willing to explore wines at various price points and are increasingly interested in wines with unique characteristics.

Hank’s Five-Star Wines is a timely boost for consumers in view of the year-end festivities and New Year revelry. “You can now shop for quality wines to usher in 2024 that meet your budget with absolute peace of mind,” Teng said.

Teng also took the opportunity to showcase the refreshed look of Hank’s at The Intermark featuring a premium wine room to host wine tasting parties.

The new-look Hank’s covers a sprawling 2,500sf shop space complete with a dedicated wine dispenser. Opened since August this year, it will host launches and wine discovery sessions by various brands and partners. It carries wines and other alcoholic drinks including sake and spirits from all over the world.

About Hank’s

Hank’s is the leading Malaysian retailer of beer, wines and spirits providing exceptional selections and expertise to both wine connoisseurs and general consumers. With an expanding network and commitment to customer satisfaction and quality products, hank’s is the top trusted destination for all wine and alcohol-related needs.

About the Sommelier Association of Malaysia (SOMLAY)

The Sommelier Association of Malaysia (SOMLAY) is a non-profit organisation founded in 2009. It is the only official Sommelier Association in Malaysia.  Membership is open to professionals in the beverage trade, hospitality industries, and beverage education.

The association’s primary focus is to develop the knowledge and skills of people working with hospitality, tourism, and wine businesses, by constantly being “Evolving, Enlightening and Engaging”.

We strive to network with other sommelier associations worldwide and is affiliated with renowned international sommelier associations or groups such as Association de la Sommellerie Internationale and Southeast Asia Sommelier Alliance.

New Spritzer Sparkling Lemon taps more usage occasions

Image credit: Minimeinsights.com

Spritzer Malaysia has unveiled its latest Spritzer Sparkling Lemon at FHM 2023 as part of the bid to expand the usage occasions of its carbonated water series. Consumers can now enjoy the lemon flavoured carbonated water on its own or use it as a mixer.

The bottled water company has also showcased Spritzer Sparkling Water in a new premium glass bottle. The packaging of the sparkling water in a glass bottle has the logo bearing the date 1989. The year 1989 was the year when Spritzer founded its first bottling plant in the Tupai Industrial Area in Taiping. The use of the date and the choice of glass bottle are both ways to express the premiumness of the product and the heritage of the brand.

MILO Malaysia wants you to show what you’re made of

Image credit: Minimeinsights.com

Nestlé Malaysia has launched new limited edition MILO cans that reflect new activities that young Malaysians are engaging in to express their interest and identity. The company’s new marketing campaign is a refreshing change from the traditional portrayal of young people in sports. It is clear that the brand is trying to connect with its target audience in a more meaningful way by embracing their new and diverse interests.

In the words of MILO, “In an age of uncertainty, it’s about twisting the rules. Creating new experiences. And accomplishing it all in the most unexpected spaces and places. No matter what you choose to discover, MILO cans will be there to energize you. Keep you going. So you can show what you’re made of. Time to Tunjuk Taring, Yo!”

Nestlé Malaysia has also showcased its latest ice cream MILO Kaw at the recent Surf Skate Championship at Putrajaya. The new ice cream features the image of a surf skater showing his sleek moves.

Image credit: Minimeinsights.com

MILO Kaw authentically recreates the MILO experience in this category. “Whereas traditional ‘hard’ chocolate coatings on ice creams melt at a different rate to the ice cream core, the ganache that covers MILO Kaw – which is made using real MILO – is designed to melt at a similar rate to the ice cream underneath, for added flavor and mouthfeel,” according to Nestlé Research & Development.

Guglielmo Bonora, Head of R&D Singapore, said: “People will enjoy the brand’s signature “kaw” taste, as well as the soft ganache coating and the enjoyable crunch of the MILO ‘bites’ embedded in it. To achieve this we used our ingredient know how, while coating the top portion of the bar, for example.”

 

 

 

MILO® Hosts First and Largest Surf Skate Championship and 2-Day Family Fun Fair

Surf Skate participant in action at the MILO® Malaysia Surf Skate Championship in Putrajaya Challenge Park on 16th September 2023

PUTRAJAYA, 16 September 2023 – Over the Malaysia Day weekend, MILO® celebrated with Malaysians in its two-day Family Fun Fair and its first and largest Surf Skate Championship at Putrajaya Challenge Park. This exemplifies MILO®’s unwavering dedication to championing sports and wellness through its #MalaysiaBolehBersamaMILO campaign, which has made a significant impact within the surf skate industry in Malaysia.

MILO® has always been an enabler in sports and wellness, committed to unlocking the potential of Malaysians and fueling them with the energy to go further, try new things, and create new breakthroughs. This year, MILO® brought together a community of surf skaters by hosting its first and largest Surf Skate Championship in partnership with Wavvy Hub Surf Skate Club. The event received a large turnout of passionate surf skate individuals who travelled from across the country and the Asia Pacific region to compete in the two-day event. Participants were filled with energy and enthusiasm as they showcased their unique surf skate skills and techniques until the final stage.

A group photo of the Wavvy Hub Surf Skate Club founders and the Sports Marketing Manager of
MILO®, Nestlé (Malaysia) Berhad at the Surf Skate Championship.
(From left to right) Ruby, founder of Wavvy Hub Surf
Skate Club; Sylvia, Wavvy Hub Surf Skate Club founders; Lim Ker Win, Sports Marketing Manager of MILO®, Nestlé (Malaysia) Berhad; Adrienna, Wavvy Hub Surf Skate Club founders

The Surf Skate Championship had a total prize pool worth over RM40,000, divided into four categories: Men’s and Women’s Open (Cup), Men’s and Women’s Open (Plate), Men’s and Women’s Open (Cup), Kids, and Special Categories. The grand prize winners, Muhamad Nor Afiq Haikal and Faye Tan from Malaysia, of the Men’s and Women’s Open (Cup) category walked away with RM3,000 cash prize each and other sponsor merchandise such as one year of free entry to Wavvy Hub, one ticket to a 3D2N Surf Perhentian, one complete set of YOW Performance Board, an RM500 Rip Curl Cash Voucher, and a one-year ambassador contract with Chillax (Cariuma) with two pairs of Cariuma.

While champions of the Men’s and Women’s Open (Plate) Sorrawit Jinyong from Thailand and Cmylia Lai from Malaysia brought home RM400 worth of Rip Curl cash vouchers and other sponsor prizes. Meanwhile, the champion of the Kids Category, Mohd Irfan Naufal bin Kasa from Malaysia, walked home with a complete set of YOW Board, 3 months FREE Park Entry to Wavvy Hub, and a RM 200 Rip Curl Voucher. The winners of the Special Categories, including Best Flow, Best Newcomer, and Best Wipeout, Sorrawit Jinyong from Thailand, Kimi Lim from Malaysia, and Strala from Singapore each received YOW Surf Wheels, YOW Surf Deck, and a Safety Helmet, respectively.

[From left to right] Sanmugam Velautham, Head of Shopper & Consumer Engagement, Nestlé (Malaysia) Berhad; Juan Aranols, Chief Executive Officer, Nestlé Malaysia & Singapore, and his wife, Montse; Ng Su Yen, Business Executive Officer MILO® Business Unit, Nestlé (Malaysia) Berhad
Present on the day was Ng Su Yen, Business Executive Officer of MILO®, Nestlé (Malaysia) Berhad, who expressed, “We at MILO® believe in learning through sports, which is a crucial step for children during early development. Whether it’s surf skating, badminton, football, or any grassroots sport, these activities nurture skills, perseverance, and self-confidence, which will eventually translate into values like communication, teamwork, and responsibility. We’re grateful for the overwhelming support from the surf skate community, partners, sponsors and attendees who have made this event a huge success. Reflecting on MILO®’s journey in Malaysia, the ‘Malaysia Boleh’ slogan was first coined in 1992 in support of the 1993 SEA Games. This slogan still resonates strongly today as a symbol of our unity as Malaysians, and I hope this motivates us to continuously strive for excellence and leave a mark in history. Jom #MalaysiaBolehBersamaMILO.”

Aside from the Surf Skate Championship, there were numerous fun-filled engagement activities, lucky draws and performances for the public, organised by MILO® and their sponsors. Nestlé Harvest Gourmet, Nestlé Ice Cream, LlaoLlao, and Tealive were among the other brands that were also present at the MILO® Malaysia Day Fun Fair, offering limited edition “MILO® Specials” and MILO® themed food menus.

The famous MILO® Goodness Truck also made an appearance at the event, bringing its immersive 360˚experience for the public to experience the process of how MILO® is made on a whole new level. Additionally, MILO® trucks were also spotted at the location giving out free cups of MILO®.

Surf Skate Workshop was open to the public to try out Surf Skating at the MILO® Malaysia Day Family Fun Fair on the 16th and 17th September 2023

The two-day event received such an enthusiastic response from the public that MILO® remains positive and committed to organising many more sports and wellness events in the near future for the youth and sports community. This is a move by the brand to continuously empower the nation to stay active and pursue their passions.

More information can be found on MILO® Malaysia’s website at www.milo.com.my.

 

Towards better heart health with F&N NutriSoy, celebrating World Heart Day

Singapore, 19 September 2023 – F&N NutriSoy, Singapore’s No. 1 Fresh Soya Milk, rallies towards the universal call for better heart health in conjunction with the upcoming World Heart Day. The day is specially celebrated on 29 September every year and is dedicated by the World Heart Federation (WHF) to raise global awareness about the important actions everyone can take to prevent and control cardiovascular diseases. 

According to local statistics, 23 people die from cardiovascular disease (heart diseases and stroke) daily. Cardiovascular disease accounted for 31.4% of all deaths in 2022. This means that almost 1 out of 3 deaths in Singapore is due to heart diseases or stroke.

To drive home the message of heart health, F&N NutriSoy is proud to partner with the Singapore Heart Foundation (SHF), a member of WHF, in a concerted effort to raise awareness on the importance of good heart health among Singaporeans. As a social service agency, SHF is at the forefront of promoting heart health as it plays a crucial role against heart diseases and saving lives. F&N NutriSoy is also supported by SHF as a heart-friendly drink.

F&N NutriSoy is continuously inspired to innovate and offer the nutritional goodness of its products to consumers including vegetarians and vegans. The F&N NutriSoy product range is vegan-friendly and is made from natural and non-genetically modified soya beans with no added preservatives.

Within the range of products F&N NutriSoy offers, the F&N NutriSoy Fresh Soya Milk High Calcium Omega contains Omega 3 fatty acids and is available in No Sugar Added variety. Omega-3 fatty acids help reduce blood clotting in the arteries, protect arteries from hardening, and reduce the level of triglycerides in the blood. Omega 3 fatty acids help to reduce LDL cholesterol (the ‘bad’ cholesterol) concentrations in the blood. This in turn lowers the risk of heart disease1.

As advocated by SHF, protein is essential for the growth and repair of our body, and is required for many bodily functions including muscle maintenance, cell renewal, wound healing and immunity. To ensure adequate protein intake, one should consume various plant proteins such as soya beans, especially for people who adopt a plant-based diet.

Low in Glycaemic Index (GI) and Halal-certified, the F&N NutriSoy range of products contains a high protein, calcium, and vitamin D3 content compared to other soya bean drinks. Soya beans are the only vegetable source that contains all 9 essential building blocks of protein known as amino acids, found only in foods. They are rich in iron, phosphorus, magnesium, B vitamins, and zinc; and are made from superior-grade soya beans without artificial flavourings and preservatives, and are suitable for those who are lactose intolerant. Soy protein and isoflavones found in soy milk can lower LDL cholesterol, leading to better heart health.

F&N NutriSoy is available in major supermarkets, hypermarkets and selected convenience stores; at the following Recommended Selling Prices:

F&N NutriSoy High Calcium Reduced Sugar Fresh Soya Milk  

  • S$2.75, 946ml pack
  • S$1.75 475ml pack

F&N NutriSoy High Calcium No Sugar Added Fresh Soya Milk 

  • S$2.75, 946ml pack

F&N NutriSoy High Calcium Fresh Soya Milk 

  • S$2.75, 946ml pack
  • S$1.75 475ml pack

F&N NutriSoy Omega High Calcium No Sugar Added Fresh Soya Milk 

  • S$2.95, 946ml pack
  • S$1.85, 475ml pack

F&N NutriSoy Fresh Soya Milk with Real Oats & Quinoa 

  • S$2.95, 946ml pack
  • S$1.85, 475ml pack

F&N NutriSoy High Calcium with Almond Fresh Soya Milk 

  • S$2.95, 946ml pack

F&N NutriSoy Fresh Soya Milk with Real Purple Rice

  • S$2.95, 946ml pack

1Source: Rodriguez-Leyva, D., Dupasquier, C. M., McCullough, R., & Pierce, G. N. (2010). The cardiovascular effects of flaxseed and its omega-3 fatty acid, alpha-linolenic acid. The Canadian journal of cardiology26(9), 489–496.

Compassion in World Farming is Calling for Entries for its Good Farm Animal Welfare Awards in Asia

Wednesday 20 September 2023 – Leading international farm animal welfare charity Compassion in World Farming is now calling for entries for its Good Farm Animal Welfare Awards in Thailand.

These prestigious awards will be presented in Bangkok on 16th November 2023, and we are inviting food companies that are committed to improving farm animal welfare and supporting sustainable, nature-friendly food production to apply.

The Good Farm Animal Welfare Awards celebrate positive changes for farm animals and sustainable food production, and winning an award will allow food businesses in Thailand to gain international public recognition for the valuable contribution they are making in improving the lives of farm animals and driving sustainability in their supply chains.

The 2023 Good Farm Animal Welfare Awards in Thailand will be presented to winners in the following categories: Good Egg Award, Good Chicken Award, Sustainable Food and Farming Award and Planet Friendly Award.

To date, a total of of 1,000 Good Farm Animal Welfare Awards have been presented worldwide to winners whose policies and commitments are expected to benefit more than 2.5 billion animals globally each year. Previous winners include big brand names such as McDonald’s, Unilever, KFC, Starbucks, Amazon Fresh and IKEA.

Compassion in World Farming was founded in 1967, and for the past 15 years its Food Business Team has been working with more than 200 of the world’s leading food companies – helping to raise welfare standards for farm animals throughout their supply chains.

Recognising the urgent problems of the climate, nature and health crises facing us all today, the charity not only encourages positive changes in animal farming but is also focussed on reducing the reliance on animal-sourced foods and moving the food industry towards more nature-friendly, regenerative agriculture – taking a holistic approach to sustainable food production.

Don’t miss out on this great opportunity to apply for these prestigious awards. They provide an ideal opportunity to demonstrate your leadership as an ethical and environmentally-minded organisation and increase consumer confidence in your brand.

For more information please contact: Rubia.Soares@ciwf.org and Agency in Thailand Taste Inc Asia Facebook : Taste inc Asia-Food Marketing Agency, Line @tasteincasia , Tel +66-97-985-9355

Catalysing Economic Growth: A Revolution in Malaysia’s Digital Collectables Industry

Pudgy Penguins bridges the gap between digital collectables and real-world business  

Kuala Lumpur, 19 September 2023 – Pudgy Penguins, a pioneering force in the digital collectables and soft toy market, debuts in Malaysia with the support of the Malaysia Digital Economy Corporation (MDEC) and Asia Huddle PLT.

Following a successful foray in the United States, Pudgy Penguins is a transformative venture that seamlessly blends blockchain innovation with tangible business opportunities, bringing a new wave of innovation and economic opportunity to the Malaysian business landscape.

As a platform, Pudgy Penguins via its thriving Web3 ecosystem will unlock opportunities for Malaysian businesses especially in the dynamic retail environment, support a vibrant blockchain ecosystem as well as underpin initiatives spearheaded by the government and MDEC.

Luca Netz, Chief Executive Officer of Pudgy Penguins delivering a speech at the launch of Pudgy Penguins.

First launched in July 2021, the success of the NFT-inspired penguin collectables in the U.S. market led to a leap into the world of physical products with Pudgy Toys. Pudgy Toys smashed its Amazon debut, achieving an astonishing USD$500,000 on the toy sales chart within 48 hours, surpassing industry giants such as Lego, Pokemon, Transformers, and Barbie in May 2023.

Cheryl Law, Pudgy Penguins Business Development Lead of Asia emphasised the brand’s commitment to promoting intellectual property utilisation and enhancing consumer engagement to drive Malaysia’s business growth while empowering community members to partake in the journey.

“Pudgy Penguins represent a sense of belonging and acceptance. We embody inclusivity, art, and opportunity that resonates with people from all walks of life. With it comes limitless creative possibilities for local businesses such as in marketing campaigns or merchandising opportunities like colouring books, posters, and billboards.”

To celebrate the Malaysian launch, Pudgy Penguins organised “Pudgy Boleh”, a three-day event showcasing their remarkable journey from digital screens to tangible toys.

Luca Netz, Chief Executive Officer of Pudgy Penguins (third from left) presenting a token of appreciation to Danesh Jothiprahasam, Head of Domestic Digital Investments of Malaysia Digital Economy Corporation (second from left), alongside Raymond Sim, Co-founder and Chief Financial Officer of Asia Huddle PLT (first from left) and Cheryl Law, Pudgy Penguins Business Development Lead of Asia (fourth from left).

Drawing inspiration from the success in the toy business of Gel Blaster, Luca Netz, Chief Executive Officer of Pudgy Penguins believes that innovating soft toys and high-quality figurines is the ideal approach to bringing Pudgy Penguins into the real world.

“Pudgy Penguins is more than just a toy. We see ourselves as business enablers, a bridge between innovation and opportunity. Our mission is to not only bring joy but also contribute to the vibrant economic landscape of Malaysia through inclusivity and art. We are immensely grateful for the support from MDEC and Asia Huddle PLT,” added Luca.

Pudgy Toys is now available through retailers across Malaysia including FamilyMart, myNEWS, Bila Bila Mart, emart24, and CU Malaysia. Each toy purchase comes with a digital experience on PudgyWorld.com where consumers have the opportunity to own their digital collectables at no additional cost. Check out this video for a detailed experience.

For more information on Pudgy Penguins visit PudgyWorld.com

Power Up with Energizer’s Re-Energize 100% Fitfest this October!

Open For Individuals Aged 13 And Above, The 3-Day Fitness-Packed Fest Is Now Open For Registration And Give Your Car The Finish It Deserves At Armor All Carwash Section

KUALA LUMPUR, 19 SEPTEMBER 2023 – Energizer Malaysia announces Re-Energize 100% Fitfest, a power-packed fitness fest that will move your body and unleash the power within you. Get ready for a captivating lineup of workouts and adrenaline-pumping activities at the event from 27 October 2023 to 29 October 2023 from 10 AM to 10 PM at the Desa ParkCity Carpark 3, Near Plaza Arkadia.

Whether you are a fitness enthusiast or a beginner on the journey to a healthier lifestyle, the Re-Energize 100% Fitfest has something to offer everyone. With various invigorating workouts, including dance, HIIT, combat, strength training, and cardio, you will discover the different blends of exercises to recharge your body.

Led by a team of powerhouse fitness instructors from Fitness First, CHI Fitness, and Celebrity Fitness, participants will get to train with over 70 fitness instructors during these sessions. Alongside the incredible lineup of fitness instructors, Energizer has also partnered with top fitness influencers Jordan Yeoh, Maggy Wang, and Joey Tng to lead their own selected classes, bringing their unparalleled energy and expertise.

Beyond the fitness sessions held throughout the three (3) days, consumers will also be able to take part in quick challenges including Energizer’s Speed Climbing Wall. Not only that, every participant who attends the event will also get a goodie bag filled with products from NIVEA, Eucerin, F&N Ice Mountain, Berocca, 100PLUS, Urban Retreat Spa, Pressio and more – worth up to RM120! Consumers can also drop by a variety of food & drink trucks at the venue from F&B vendors such as Kee Nguyen, Nacholah, Kinori and The Bao Guys and more throughout the day to replenish themselves and keep their energy levels high to keep going.

“We are incredibly excited to host this power-packed fitness fest as the ultimate energy source for our consumers and to provide them with an opportunity to engage in a variety of workouts led by top fitness coaches. As a trusted brand that offers products with long-lasting batteries, we wanted to create an event that was synonymous with our brand – energetic, offering lasting endurance and power. With the Re-Energize 100% Fitfest, we have brought together these features all in one place” shared Diane Lee, Business Director, Malaysia & Singapore, Energizer Holdings Inc.

“At Energizer, we believe that by staying energised, consumers are motivated to do and achieve more. We hope that by providing this platform for our consumers to come together, we can leave a positive and powerful impact on our consumers,” she added.

To be eligible to join and receive goodie bags, consumers must purchase at least RM30 worth of Energizer products in a single receipt. Each receipt permits entry for one (1) day only. Consumers are required to keep the original receipt as proof. To register, just follow the simple steps below to secure your spot and customise your fitness experience:

Step 1 Scan this QR code below or click this Facebook link to register for the event.

Step 2 Create your account by providing your name, email address, contact number and password. The event Terms and Conditions must be read and acknowledged to complete the registration.
Step 3 Once you have successfully registered, you will receive a confirmation email with your unique QR code to enter the event and access your class bookings.
Step 4 With every RM30 purchase in a single receipt, you are now free to book classes for ONE DAY between 27 October to 29 October. Browse the event’s class schedule and select your preferred classes and time slots to book. You will also be able to access the full list of classes booked on your profile page.
Step 5 Bring your original receipt, attend your chosen classes and get energised! Scan your unique QR code at the entrance of the event and at the class entrance to gain access.

Consumers who drop by Energizer’s Re-Energize 100 Fitfest can also get a free car wash at the Armor All’s Experiential Journey area. Armor All is Energizer’s world’s leading brand in high-quality auto care products. At this area, consumers will be treated to a custom experience that covers interior and exterior car care, including washing, drying, tire shining and vacuuming using Armor All’s auto care range. Limited slots are available per day, and will be on a first-come, first-serve basis.

There are more activities and experiences to offer during the Re-Energize 100% Fitfest. Do not miss the chance to connect with like-minded individuals and discover new fitness trends. Visit Energizer’s Facebook event page for more information.

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