Tealive Malaysia has a new fun drink topped with noodle-shaped pudding and adorable gummy egg. Enjoy Tealive’s latest Caramel Pudding Ramen as a smoothie or milk tea at your nearest outlets. Available as:
Wednesday 26 October 2022 – Central Retail announces a major reform for its food businesses, the biggest transformation in its 26-year history, using a One Brand strategy to unify its retail models to highlight its image as the #1 food retailer in Thailand.
Under the brand “Tops”, which will be updated to be more modern, the new era will come with an updated brand image and a concept of “Every Day Discovery”. It goes beyond being a supermarket to being a lifestyle hub that caters to changing lifestyle needs and brings inspiration to all, with a wide array of products. It also stands proud as the leader of imported products from the best sources in every season, from both local and international sources. This reform marks the start of the journey into a New Retail era, elevating shopping experience to offer more seamlessness.
This reform goes beyond a rebranding exercise and physical changes, but is a significant brand transformation that will strengthen the brand’s image and offer another level of experience beyond just a supermarket. It will create a strong brand image for the food business under the brand Tops, which will now cover and reach consumers in every segment, addressing different lifestyles in a limitless and complete manner. The food retail business will be reformed through four retail models:
Tops – Tops Market, Tops Daily and Tops Online join forces to combine their strength, unified as ‘Tops’, which is a fully equipped supermarket offering a wide range
of products for everyone in the family.
Tops Food Hall – Central Food Hall is rebranded as ‘Tops Food Hall’ with another level of food store experience, fully stocked with the best products from the best sources, both local and international, to offer an even better experience to all customers.
Tops Fine Food and Tops CLUB – A new model, ‘Tops Fine Food’, was first introduced in Thailand, bringing a world-class food store closer to our customers’ homes to offer convenience. The best food and ingredients from the best brands around the world are brought together here, with many first and exclusive items. Catering to those
who are passionate about cooking good food, Tops Fine Food is a place where they can find endless inspirations every day. ‘Tops CLUB’ is a new membership store model, the first in Southeast Asia. The store is extremely successful and has become the talk of the town overnight, transforming the retail industry in Thailand by being the first empire of imported products from exclusive brands all over the world, with new and trendy products on offer to fulfil every lifestyle needs. Customers can feel like shopping in a famous store overseas. The store is designed to cater to all lifestyles, all generations, and everyone in the family.
Brand Ambassador and Celebrity Chef, Datoâ Fazley Yaakob cutting into the Oven Prepared Ribs and presenting the Year-End Menu
In conjunction with its 50th anniversary, Tony Romaâs launches a year-end menu specially curated by Brand Ambassador, Chef Datoâ Fazley Yaakob in collaboration with Coca-Cola
Kuala Lumpur, 25 October 2022 â Tony Romaâs invites patrons to celebrate every little moment with their loved ones over delicious offerings of signature ribs, tender steaks and flavoursome seafood. The family-friendly restaurant aims to make special moments â both big and small â a Time with Tony Romaâs with it being the perfect venue for an authentic dining experience to rejoice and celebrate.
Group Photo – Tony Roma’s, Chef Dato Fazley Yaakob & Coca Cola
Tony Romaâs reaches a huge milestone this year, the celebration of its 50th anniversary. On 20 January 1972, the companyâs founder, Tony Roma opened his flagship restaurant in North Miami, Florida. The restaurant quickly became one of the most popular eateries in Miami and established its niche in the market.
In Malaysia, the first Tony Romaâs opened its doors in 2006 in Sunway Pyramid and since then has gone on to capture the hearts of Malaysian diners with its delicious offerings and amazing dining experience. Currently, there are nine Tony Romaâs outlets throughout the nation.
Daniel Chan, Group Chief Executive Officer of Revenue Valley Sdn Bhd
âWe want our patrons to always think of Tony Romaâs as the place for them to dine and celebrate, be it anniversaries and birthdays, and even for little wins like moving into your new home or surviving your first week in college. We hope that every special occasion in your life will be a Time for Tony Romaâs as we look forward to bringing loved ones together to a perfect place for Tony Romaâs legendary ribs, delicious food and so much more,â said Daniel Chan Lek Seong, Group Chief Executive Officer of Revenue Valley Sdn Bhd.
TONY ROMAâS YEAR-END MENU
Brand Ambassador and Celebrity Chef, Datoâ Fazley Yaakob cutting into the Oven Prepared Ribs
In conjunction with its 50th anniversary as well as to offer patrons more mouth-watering dishes to choose from, Tony Romaâs has launched a special year-end menu filled with deliciousness. The festive menu is curated by its Brand Ambassador and Celebrity Chef, Datoâ Fazley Yaakob, and in collaboration with Coca-Cola. From Tony Romaâs signature ribs to unique beverages, the year-end menu will bring distinctive flavours to the table for diners, a reason in itself to celebrate.
Cola Sauce Australian Beef Ribs (RM 93.90)
Tony Romaâs year-end menu brings a different spin to it by pairing the cola with its saucy and flavourful ribs. For the Cola Sauce Australian Beef Ribs, diners can dig into tender beef ribs marinated and basted in cola for a sweet yet beefy flavour. This is served with a choice of two sides, broccoli and corn. It also comes with a free refillable soft drink.
Oven Prepared Ribs (RM 259.90)
Meanwhile, the Oven Prepared Ribs (RM259.90) is a different take on the signature Tony Romaâs ribs where hearty pieces of beef ribs are topped with Tony Romaâs signature herb butter and then slow-cooked in the oven for drop-off-the-bone juicy tenderness. It is also served with sides of grilled corn on the cob and baked broccoli, making it the perfect meal for sharing. This delicious dish will be available from 21st November 2022 until 2nd January 2023.
Onion Loaf with Cola Dip (RM 23)
Chef Yaakob displays his culinary creativity by bringing a unique spin to the restaurantâs world-famous Onion Loaf starter. The year-end menuâs Onion Loaf with Cola Dip (RM23) features Spanish onions, breaded and deep fried, served with a dip made from cola-infused BBQ mayo sauce for a distinctive flavour. A must-try for something different! To pair these dishes, the Coca-Cola Float (RM11.90) is a great drink accompaniment where the fizzy drink is served with a scoop of vanilla ice cream while the Frosted Coca-Cola (RM11.90) which is served in an ice-cold mug will wash down all that delicious food in a refreshing gulp.
Frosted Coca-Cola (RM 11.90)
A perfect addition to Tony Romaâs regular favourites, the year-end menu will be available in all Tony Romaâs outlets from 1st November 2022 until 2nd January 2023, giving patrons even more reasons to visit and enjoy great food, and great times with their loved ones.
Tony Romaâs Pavilion KL has also been certified halal by JAKIM this year. Other outlets are in the pipeline to receive the halal certification in stages.
Come celebrate your little moments at any of Tony Romaâs outlets to check out the exciting new year-end menu. Food deliveries are also available on GrabFood, foodpanda and ShopeeFood, as well as contactless takeaways. For more information, visit www.tonyromas.com.my.
Farm Fresh has entered into the growing up milk segment in Malaysia with the launch of Farm Fresh Grow. The company is leveraging on its advantage of having access to fresh milk from its own farm to unveil the UHT formulated milk made with pure cowâs milk and added with 22 vitamins and minerals for optimum growth.
According to Farm Fresh, Farm Fresh Grow has 7x more DHA compared to the previous growing up milk formula in 2009, which begs the question is Farm Fresh comparing against its own product or against its competitors? Farm Fresh does not seem to have its own growing up milk formula in 2009.
Farm Fresh chooses to launch Farm Fresh Grow in liquid format to make it more portable and easier to consume. The liquid format also gives Farm Fresh an advantage over its other growing up milk competitors as liquid growing up milk is still not prevalent in the market. Danone has previously launched Dugro Ak-tif (110ml) in the local market before in 2020 but it has since been discontinued.
Farm Fresh is also brazen in its approach of claiming its Farm Fresh Grow is an ‘honest milk‘ that contains only necessities with absolutely no added or hidden sugar such as maltodextrine as well as vegetable oil and calcium carbonate from limestone. The natural calcium comes from dairy.
The dairy company’s TVC for Farm Fresh Grow features Farm Fresh brand ambassador Dato’ Sri Siti Nurhaliza and her four-year-old daughter Aafiyah to provide a very compelling story showing why Farm Fresh Grow is Dato’ Sri Siti Nurhaliza’s choice.
Farm Fresh also uses the subscription model to generate consistent revenue for Farm Fresh Grow by partnering with Subplace, which is an online shopping platform entirely subscription based.
Farm Fresh has prepared a list of Q&A on the website to answer all the questions parents might have about the product. This approach is necessary to educate and instill trust in consumers and to protect the brand.
McDonaldâs Malaysia sets a Malaysia Book of Records for âThe Most Beef Burgers Sold In 24 Hoursâ, where over 200,000 beef burgers were sold in conjunction with the quick service restaurantâs unveiling of its elevated and improved line-up of classic beef burgers.
Over 200,000 units were sold on 15 October 2022 in conjunction with McDonaldâs launch of its elevated and improved line-up of classic beef burgers
KUALA LUMPUR, 25 OCTOBER 2022 â McDonaldâs Malaysia has achieved yet another milestone by setting a Malaysia Book of Records for âThe Most Beef Burgers Sold In 24 Hoursâ. This feat was officially recognised when McDonaldâs Malaysia successfully sold over 200,000 beef burgers on 15 October 2022 in conjunction with the quick service restaurantâs unveiling of its elevated and improved line-up of classic beef burgers.
The entire initiative to improve McDonaldâs classic beef burgers took more than a year which included research and testing of the cooking and food storage equipment, blind taste sessions with customers, and improving quality of ingredients in collaboration with suppliers.
The award presentation was held at McDonald’s Mutiara Damansara, where Aaron Bong, Deputy General Manager, Marketing & Events and Edwin Yeoh, Senior Record Consultant from Malaysia Book of Records, presented a Certificate of Achievement to Azman Mohammad, Director of Marketing and Shamsidar Yahya, Director of Corporate Communications from McDonaldâs Malaysia.
This achievement underscores McDonaldâs Malaysiaâs commitment to elevate the preparation and cooking methods of its line-up of classic beef burgers, in order to provide Malaysians with a beef perfection experience that is guaranteed to be hotter, juicier and tastier.
Among the small yet significant changes McDonaldâs has made to its classic beef burgers include:
Softer, glazed buns that are toasted to a golden brown and for heat retention
Beef patties that are seasoned, grilled, and seared to perfection in smaller batches for mouth-watering juiciness
Adding onions directly to the patties on the grill to intensify flavour
New Zealand imported cheese slices softened to perfection at an average of 17.5°C for a meltier sensation
Using smaller containers to keep vegetables fresher and crispier, and
Adding more legendary Big Mac sauce to Big Mac to boost flavour from the first bite to last
Whatâs more, McDonaldâs iconic beef burgers are brimming with flavour because the patties are made from 100 percent pure halal beef imported from Australia, New Zealand and Brazil.
The entire initiative to improve McDonaldâs classic beef burgers took more than a year which included research and testing of the cooking and food storage equipment, blind taste sessions with customers, and improving quality of ingredients in collaboration with suppliers.
The iconic McDonaldâs beef burgers with an improved and elevated taste profile were initially introduced to customers on 1 October at selected restaurants and have since received overwhelming and positive feedback. With the official introduction on 13 October, beef burger fans can now enjoy the improved burgers at all McDonaldâs restaurants nationwide, as well as through McDelivery and Drive-Thru.
âOur promise is to always make delicious feel-good moments easy for everyone, and the many small changes we made to our classic beef burgers are intended to achieve a big difference in every bite. We are very honoured to be recognised by the Malaysia Book of Records for âThe Most Beef Burgers Sold In 24 Hoursâ here today. The achievement today would not have been possible without the support of all our customers. This says a lot about how much Malaysians love McDonaldâs and we will continue to provide the best experience for them,â said Melati Abdul Hai, Vice President and Chief Operating Officer, McDonaldâs Malaysia.Â
For more details on McDonaldâs iconic beef burgers, please visit www.mcdonalds.com.my
Some of Carlsberg Malaysia's Leadership Team with Board of Director Datuk Christine Lee (second from left)
Brewer strives to achieve its ESG ambition with expanded priorities through the Together Towards ZERO and Beyond programme
SHAH ALAM, 21 October 2022 â Carlsberg Malaysia today launched its new Environmental, Social and Governance (ESG) programme, Together Towards ZERO and Beyond (TTZAB) with additional two priorities and revised targets, reaffirming the brewerâs commitment towards its purpose of âBrewing for a better today and tomorrowâ.
These refined priorities include a roadmap to achieve net zero carbon emissions across the entire value chain by 2040, from the barley in the fields to the beer in hand. Pledging support towards the United Nationâs Sustainable Development Goals (UNSDGs), the brewersâ ESG ambition of TTZAB is also an evolution of the Groupâs previous ESG programme of Together Towards ZERO (TTZ). Since then, the brewer has made strides in delivering its commitment, including 73% reduction in carbon emissions and 31% reduction in water use per hectolitre of beer brewed this year against 2015, as well as advocated responsible consumption to over 10,000 consumers and achieved over 1,300 days of LostTime Accidents-free over the last three years.
The expanded TTZAB programme includes a wider array of ESG priorities to address the societal challenges impacting people and communities where Carlsberg operates, in addition to addressing climate change. It now focuses on achieving six ZEROs, which are categorised into ZERO Carbon Footprint, ZERO Farming Footprint, ZERO Packaging Waste, ZERO Water Waste, ZERO Irresponsible Drinking and ZERO Accidents Culture. These priorities support the brewerâs transformation towards more sustainable business practices and reaffirm its commitment to the collective action needed on the ESG areas that matter the most to the brewer and its key stakeholders.
Carlsberg Malaysia Managing Director, Stefano Clini launching Together towards ZERO and Beyond ESG Programme
âAs we are celebrating the very first Carlsberg beer brewed locally 50 years ago, we are pleased to launch TTZAB and pledge our support towards Malaysiaâs Net Zero Emissions ambition by 2050 and the 12th Malaysia Plan: Advancing Sustainability by 2025. Our aim is to enable consumers to enjoy a great beer whilst leaving the smallest carbon footprint possible. To do this, we leave no stone unturned, from the grains and water that we brew with, to the recycling of empty bottles and cans once youâve enjoyed your beer. This is the right thing to do, for our business and for society,â stated Stefano Clini, Managing Director of Carlsberg Malaysia.
Carlsberg M’sia renews its commitment to Climate Governance M’sia (Dr. Kalanithi Nesaretnam-2nd fr left) & UNGCMYB (Shanta Dwarkasing-2nd fr right)
To date, Carlsberg Malaysiaâs has made significant progress with improvements within the ZERO Carbon Footprint focus area, achieving 73% reduction in carbon emissions since 2015. Some green investments made recently include the purchase of 18 fully electric forklifts to replace the dieselpowered and LPG units with a potential carbon emissions reduction of 194,000kg/year, and the purchase of I-REC to deliver 100% renewable electricity at the brewery. In addition, there is also zero use of coal at the brewery, using only natural gas and biogas from its Wastewater Treatment Plant, and an on-target schedule to achieve zero waste to landfills by the end of 2022 via the recycling of its spent yeast, wastewater sludge and kieselguhr.
On the ZERO Packaging Waste front, 92% of returnable glass bottles in Peninsular Malaysia are reused or recycled under the Distributor Return Scheme, equivalent to about 100,000 bottles a day Additionally, 100% of the cans, shrink and stretch wraps and corrugated cardboards disposed in the brewery are recycled. Its switch to Cradle-to-Cradle Certified environment-friendly inks on its bottle labels also improves the recyclability of the packaging, with more innovations underway.
The ZERO Water Waste initiative has also seen a 31% reduction in water usage since 2015, which equates to 96 Olympic-sized swimming pools.
Sharing some of the #CELEBRATERESPONSIBLY campaigns at the ‘ZERO Irresponsible Drinking’ booth
Collective efforts and disciplined implementation of #CELEBRATERESPONSIBLY campaign to achieve ZERO irresponsible drinking incidents and 100% responsible drinking messaging on its product packaging, website, social media platforms, brand activations, as well as partnerships with e-hailing operators and business partners to advocate responsible consumption and offering alcohol-free brews such as Somersby 0.0 sparkling juice are well on track to deliver our ZERO Irresponsible Drinking commitment.
Last but not least, Carlsbergâs ZERO Accidents Culture, which focuses on the welfare and safety of employees has seen an achievement of more than 1,300 days of ZERO Lost-Time Accidents since January 2019 and counting. Safe and Defensive Driving trainings have successfully helped reduce onthe-road accidents by 72% this year as compared to last year. In addition, the brewer also introduced the BrightMile app which helps employees adopt safe driving behaviours and reduce driving risks. The brewer also enforced strict COVID-19 prevention measures, including mandatory weekly on-site swab tests administered by medical officers since 2021. These efforts proved to be effective as there has not been any COVID-19 clusters reported in Carlsberg Malaysia so far.
TTZAB is the brewerâs response to global challenges such as inequality, climate change and water scarcity, as well as societyâs increasing focus on health and well-being. Consequently, in pursuit of TTZABâs targets, Carlsberg is working to manage its most material business impacts responsibly, while taking actions that contribute positively to society.
PT Ichi Tan Indonesia has recently unveiled its latest Calvit yogurt drink in Indonesia to generate more revenue by targeting young consumers looking for a tasty but healthy drink. The new yogurt milk flavored drink is made from premium Japanese strawberry and New Zealand milk.
Ichitan Calvit is a source of vitamin C and calcium. The drink is available in Japanese Strawberry and Original flavours. Ichitan Calvit is available in 250ml and has a suggested retail price of IDR 8,500.
The company officially launched Ichitan Calvit at Yabaii Matsuri on 22-23 October 2022 in Jakarta.
Ayam Brand Malaysia has launched Kerisik Kelapa or Toasted Coconut Paste, which is an important traditional ingredient to enhance the thickness, taste and smell of the dish. Ayam Brand Kerisik Kelapa is suitable to prepare all Asian dishes, especially Rendang.
MAMEE-Double Decker (M) Sdn Bhd’s Mister Potato has introduced two new limited edition flavours BBQ Kebab and Hot Salsa as part of its latest campaign. The two flavours will add a touch of Brazilian spice to the brandâs wide range of products.
Mister Potato has recruited football legend Neymar da Silva Santos JĂșnior to endorse its snacks. NR Sports is the company which manages the football superstarâs image.
Neymar Jr, as he is popularly referred to, is considered one of this generationâs most talented footballers. The Brazilian has been named South American Footballer of The Year twice and his transfer to Paris Saint-Germain in 2017 helped his team win 13 titles such as the Ligue 1 four times and the French Cup three times. The football star has a huge following with 179 million followers on Instagram and has a non-profit organisation â the Instituto Projeto Neymar Jr, a social project which works to help children, young people and their families in Brazil.
This new partnership â Mister Potato x NR Sports â is the next phase of Mister Potatoâs 30th anniversary celebration and collaboration with celebrities, where the first phase started earlier this year. This campaign introduces âThe Ridiculous Kickâ theme and will run for a year with Neymar Jr as its key feature.
The Mister Potato range includes Mister Potato Crisps and Mister Potato Chips. Both Mister Potato crisps, and chips are made from imported potatoes and are cholesterol-free. The brandâs products are sold in canisters and bags. The flavour variants available are:
Mister Potato Crisps â Original, Hot and Spicy, Sour Cream and Onion, Tomato, Barbeque and Honey Cheese, Sweet Potato, Sweet Potato Corn;
Mister Potato Chips â Original, Hot & Spicy, Barbeque, Tomato, and Honey Cheese
Football fans can look forward to the chance to win a trip to Qatar, PUMA merchandise and cash prizes worth more than RM138,000. The Snek & Menang Contest runs from 1 October to 27 November 2022. To qualify for the contest, consumers will need to make a minimum purchase of RM10 of Mister Potato products, write their name and IC number on the receipt and send it via WhatsApp to +601156881139.
One lucky grand prize winner will be able to watch the final football match in Qatar where the grand prize is an expenses-paid trip. Twenty consolation prize winners will each receive RM2,000 cash and PUMA x Neymar Jr products while 200 weekly prize winners will each get RM250 cash. Participating retailers include major supermarkets, hypermarkets, mini-markets, e-commerce, petrol marts and convenience stores nationwide.
Malaysiaâs top potato chip brand, Mister Potato is the market leader for crisps and chips and is no stranger to global partnerships, having collaborated with Manchester United and Chevrolet, as well as Korean K-pop star Cha Eun-Woo.
Mister Potatoâs products are available in bag chips as well as canisters and are priced at RM3.20 onwards. They are available at all major supermarkets, hypermarkets, mini-markets, petrol marts and convenience stores nationwide, as well as via MAMEEâs official store on Lazada and Shopee.
Amazin' Graze, the purveyor of fun, yummy and healthy snacks, has introduced Honest Peanut Butter. Honest Peanut Butter, available in two variants, is naturally...
