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Vochelle celebrates Chinese New Year with pineapple flavoured chocolate

Vochelle Chocolate has launched a limited edition Chinese New Year chocolate in Malaysia to celebrate the Year of the Rabbit. The new product is a rich and creamy pineapple flavoured chocolate said to ‘add ONG to your life’. In Chinese culture, pineapple is a symbol of good fortune.

Vochelle Pineapple Whole Almonds Coated in Pineapple Dairy Milk Chocolate is available in supermarkets near you.

Hop into an Auspicious 2023 by Brewing Prosperity Together this Chinese New Year!

Carlsberg brings smoothness and prosperity to reunions with its exclusive artist edition cans in the year of the Rabbit.

SHAH ALAM, 19 December 2022 – As everyone prepares to usher in the lunar new year, Carlsberg celebrates the joy of reunions and abundance of prosperity through its 2023 Chinese New Year (CNY) campaign themed ‘Brewing Prosperity Together’. The Carlsberg brand continues its past CNY traditions by launching yet another beautiful artist edition packaging, which is inspired by the celebratory nature of family and friends reunions in welcoming prosperity. Created by multi award-winning illustrator Feifei Ruan, the creative and illustrious visual storytelling truly captures CNY’s oriental charm.

A masterpiece that heralds in a smooth and prosperous year ahead, Feifei Ruan’s design concept of a spring wonderland depicts eight magical rabbits transformed from the golden liquid of Carlsberg premium brew gathering in the beer forest and bringing along with them happiness, wellness, and prosperity as they reunite. The piece is also embellished with elegant koi fishes, to signify luck and good fortune, flying swallows that welcome the spring and new beginnings as well as dragonflies for harmony, prosperity and good luck. Intertwined within the elements are also gold coins and blooming peonies symbolising wealth and prosperity to usher in new beginnings.

Carlsberg’s theme “Brewing Prosperity Together” or ćˆćź¶ć›ąćœ†, ć„œèżèżžèżž accentuates the vibrant bustling of family gatherings and togetherness that Carlsberg aspires to celebrate, emulating the rich traditional and warm-hearted moments of an auspicious reunion with family, friends and dear ones.

The ‘Brewing Prosperity Together’ artwork that is elegantly wrapped across both cans and bottles has Carlsberg Danish Pilsner signifying prosperity, while the designs on Carlsberg Smooth Draught seeks to deliver a smoother year ahead, making these Carlsberg brews the perfect choice for celebrating the festivity and for enjoyment during get-togethers with family and friends.

“At Carlsberg, this CNY is all about celebrating reunions and prosperity. Our CNY-themed artist edition packaging this year is widely available and celebrated across China, Singapore and Hong Kong, as well as here in Malaysia. To us, ‘Brewing Prosperity Together’ represents our hopes and best wishes for all our consumers across the region so that together, we may have an auspicious 2023 filled with smoothness, prosperity and happiness,” stated Stefano Clini, Managing Director of Carlsberg Malaysia.

To kick-off the celebration and usher in a prosperous CNY, Carlsberg’s nationwide campaign that will run from 1 December 2022 to 28 February 2023 across various platforms, offers consumers stunning rewards in the form of premium collectibles and ang pows, which also carries the same creative illustrations on the artist edition packaging, perfect premium gifts for family reunions and eWallet credits for that additional good fortune.

Shoppers who purchase any two cartons of Carlsberg Danish Pilsner or Carlsberg Smooth Draught plus a carton of any premium brands (Somersby Cider Assortment, 1664 Blanc, 1664 RosĂ©, Connor’s Stout Porter or Asahi Super Dry), will be able to redeem an exclusive Neoflam Fika Stock Pot worth RM275. To get a two-piece Neoflam Smart Seal set worth RM60, consumers need to only purchase any six sets of 4-can packs or 24 cans of 1664 Blanc/1664 RosĂ©, Asahi Super Dry, Carlsberg Special Brew or Connor’s Stout Porter. Over in Sabah and Sarawak, the purchase of any two cartons of Carlsberg Danish Pilsner or Carlsberg Smooth Draught, inclusive of a carton of premium brands, will reward consumers with a three-piece Neoflam Smart Seal set worth RM84. Exclusive to 99 Speedmart in West Malaysia, shoppers can bag themselves a one-of-a-kind artist edition mug with the purchase of one carton of either Carlsberg Danish Pilsner or Carlsberg Smooth Draught, together with a 12-can pack of 1664 Blanc.

To celebrate ‘Drumming Prosperity Together’, consumers who spend a minimum of RM288 on selected Carlsberg products in participating super hypermarkets nationwide, will stand a chance to ‘Drum and Win’ themselves up to RM388 Touch ‘n Go eWallet credit. Additionally, contestants can also walk away with a 4-can pack of either 1664 Blanc, 1664 RosĂ©, Somersby Apple Cider, Somersby Passion Fruit & Orange Cider, Connor’s Stout Porter or alcohol-free Somersby Apple 0.0.

In convenience stores, consumers can ring in some prosperity by winning up to RM388 in Touch ‘n Go eWallet when they purchase RM20 worth of Carlsberg Malaysia products. Touch ‘n Go eWallet credit of up to RM888 is also up for grabs in bars and pubs with purchase of one tower, two buckets, six full pints, 10 half pints or 10 mugs.

Over at selected food courts and eateries, special CNY Celebration Nights have been scheduled with lion dance performances, singing performances and ‘Drumming Prosperity Together’ activities where consumers can ‘Drum and Win’ Touch ‘n Go eWallet credits to ring in the New Year. Consumers who buy any Carlsberg brew during these events will also stand a chance at winning unique prizes. As a special bonus throughout the CNY campaign period, those who collect 12 limited-edition big bottle caps of any Carlsberg Danish Pilsner, Carlsberg Smooth Draught or Carlsberg Special Brew will be able to redeem an exclusive glass container and be in the running to win the grand prize of RM2,888 cash Ang Pow.

For more exciting news and information on Carlsberg’s Chinese New Year celebrations, promotions and locations, visit www.carlsbergcny.com.my or follow @CarlsbergMY on Facebook at www.facebook.com/CarlsbergMY for the latest updates! And remember, as part of advocating responsible consumption, #CELEBRATERESPONSIBLY – if you drink, don’t drive

 

Oriental Kopi launches no sugar added white coffee

Oriental Kopi (捎阳) or Oriental Kopitiam, a coffee chain in Malaysia, is making waves in Malaysia. This particular coffee chain is known for its famous egg tarts and long queue where people patiently wait for their turn to saviour the food and drinks. During a visit to the Oriental Kopi outlet at Mid Valley Megamall on a weekday, there was already a long queue before 10am.

At 9.58am at Mid Valley Megamall. Image credit: Minimeinsights.com

What is intersting about Oriental Kopi is the foodservice operator also has a range of packaged coffee and non-coffee products such as peanut butter and kaya selling in the leading supermarkets.

Oriental Kopi has recently launched its Oriental Kopi No Sugar Added White Coffee premixes, adding to the current range of Original and Charcoal Roasted White Coffee.

If Oriental Kopi continues with its winning streak, it could potentially rise to become a strong contender against OldTown White Coffee in both foodservice and packaged food.

Click here to purchase Oriental Kopitiam’s products from its official store on Shopee. Get 15% off with minimum purchase of RM 90.

New Laotien cooking mixes to help home cooks create wonders at home

Laotien (老田), a provider of cooking ingredients in Malaysia, has launched new cooking sauces to help home cooks make popular dishes at home. The recently launched ones include Royale Sauce Mix, Mummy Sauce Mix, Honey Lemon Sauce Mix and Black Pepper Sauce Mix. These sauce packs are for four servings.

Other Laotien’s cooking mixes

The company also has the Laotien Noodle Series (è€ç”°éąéŠ†) suitable to make pan mee, fish head noodle, curry mee and asam laksa.

We have seen the explosion of cooking mixes not just in Malaysia but across the region as people cook more at home due to many reasons including the impact of COVID-19. The rising cost of living is conducive to cooking mixes as a way to help consumers reduce their household expenditure..

Click here to buy Laotien’s products on their official store on Shopee.

 

‘Cheers to Bold Beginnings’ this Chinese New Year with Tiger Beer

Usher in the beginning of the Year of the Rabbit with an abundance of promotions, interactive games, unique giveaways and a special collaboration for a bold year ahead.

23rd December 2022, KUALA LUMPUR – Chinese New Year (CNY) is a time full of hopes for prosperity, happiness and reasons to celebrate. Tiger Beer is roaring into the Chinese New Year with a renewed spirit with its ‘Cheers to Bold Beginnings’ campaign. The notion is all about celebrating moments of reflection, as we recognize our past courage while gearing up for a bolder tomorrow. Tiger wants its fans to uncage the spirit of “Gan Gan Chong” with the boldness to break through with courage as we march into the Year of the Rabbit with its exciting activities, promotions and giveaways.  

As fans head out to their favourite malls to get gifts for their loved ones, Tiger wants to ring in the festive cheer through the vibrant décor depicting streets of Chinatown at the concourse areas of selected malls, namely, Tropicana Gardens Mall in the Klang Valley from the 30th December 2022, Queensbay Mall in Penang from the 5th January 2023, and Ipoh Parade from 9th January 2023 onwards. These activations will be ongoing until the end of January 2023. There, fans can participate in interactive activities to take home limited-edition CNY premiums such as the Tiger rummy set, Tiger bowl set, or even exclusive Pestle and Mortar Clothing (PMC) merchandise, among others.

As for fans who will be purchasing their favourite HEINEKEN Malaysia brews at selected hypermarkets and supermarkets, not only will they get to enjoy HeinekenŸ, Tiger Beer, Tiger Crystal and Guinness Foreign Extra Strout in exclusive festive packaging, but they can bring home exciting merchandise too. The most sought-after gift, the exclusive Tiger Rummy Set will be given for free to those who purchase two cartons of HeinekenŸ, one carton of Tiger Crystal and 16 cans of Edelweiss. Also, with every RM200 purchase of HeinekenŸ, shoppers can bring home their very own HeinekenŸ Dining Set. Furthermore, those who buy a carton of Tiger Beer and a carton of Tiger Crystal, or three cartons of Tiger Beer can get their hands on the Tiger Ceramic Bowl Set. The exclusive Guinness Serving Tray will be given to those who purchase RM200 worth of Guinness Foreign Extra Stout or Guinness Draught in a Can. 

Meanwhile at selected 99 Speedmarts, those who buy two cartons (48 cans) of participating HEINEKEN Malaysia brews will receive a two-piece glass container set. On the other hand, at selected convenience stores, those who spend above RM18 of participating HEINEKEN Malaysia brands stand to win an iPhone 14 or RM88 Touch and Go e-Wallet credit when they participate in the contest. 

Tiger is also bringing the festive cheer to selected coffee shops and food courts with lion dances and ‘Choi San Yeh’ (God of Prosperity). Various stage performances, as well as enticing promotions and lucky draws are available from now until the end of January 2023 for consumers to welcome a bold new year ahead. Patrons who purchase big bottles of Tiger, Tiger Crystal, Heineken¼ and Guinness can check under their bottle caps to see if they received a ‘Star’, ‘A’, ‘B’, or ‘C’ character liner. One ‘Star’ bottle cap liner wins consumers a 10g, 99.9% Tiger Gold Coin. One ‘A’ liner allows the redemption of RM888 cash prize, while those with a ‘B’ Liner will get RM188 cash prize. Those who collect 12 of the ‘C’ bottle cap liners will get to take home a Tiger CNY Bowl set. 

“With the Year of the Rabbit, we wanted to celebrate the spirit of ‘Gan Gan Chong’ with fans of the brand. This is the time to take a pause to really celebrate the past moments and successes with our loved ones and reenergize our inner tiger for a bolder beginning to the year ahead. With our exciting activities and promotions, our consumers can elevate their celebrations as they march forward boldly while bonding with friends and loved ones. Stay tuned for more updates, as we even have a unique collaboration with local artists coming up too,” said Joyce Lim, Marketing Manager of Tiger Beer Malaysia. 

For more information on the Tiger CNY 2023 campaign, merchandise, contest and giveaways, check out https://tigercny2023.tigerbeer.com/, as well as Tiger’s social media pages at www.facebook.com/TigerBeerMY and www.instagram.com/tigerbeermy. Tiger Beer and all related promotions and activities are strictly for non-Muslims aged 21 and above only. HEINEKEN Malaysia advocates responsible consumption and urges consumers to not drink and drive.

Click here to buy on Heineken’s official store on Shopee.

Maggi bowls in Malaysia will move to sustainably sourced paper bowls

Image credit: Juan Aranols

Juan Aranols, the chief executive officer of NestlĂ© (Malaysia) Bhd, revealed in a recent LinkedIn post that from December 2022, all the company’s Maggi Bowls in Malaysia and Singapore will move to sustainably sourced paper bowls. The move will eliminate more than 600 tons of virgin plastic per year.

The company is also using wooden forks to replace the plastic forks in the range, eliminating another 10 million small plastic pieces a year. The wooden forks are FSC certified.

Nestlé (Malaysia) has adopted 100% recycled PET for all its Milo and Nescafe bottled drinks, full elimination of plastic straws from all its UHT ranges and is moving progressively to eco-paper wraps for its ice cream sticks.

New Fernleaf Protein+ contains 3 types of protein from animal and plant

Fonterra has launched Fernleaf Protein+ Nutritious Blend of Milk Powder with Soy in Malaysia. What is special about the latest high protein family milk powder from Fonterra is the use of both dairy and plant-based ingredients as the source of protein.

Fernleaf Protein+ Nutritious Blend of Milk Powder with Soy is described as a delicious, creamy high protein blend of milk powder and soy made with a unique blend of 3 types of protein (whey, casein and soy).

As a family milk powder, the product offers 10g of protein/100g. It is suitable for the whole family from 1 year and above.

Fernleaf Protein+ Nutritious Blend of Milk Powder with Soy represents a move by Fonterra to tap into the value added family milk powder segment and to premiumise its family milk powder range.

In the Philippines, the company is selling Anchor Milk & Grains+ Fortified Powdered Milk Drink with Cereals and Anchor Protein+ High Protein Fortified Powdered Milk Drink.

Click here to purchase Fernleaf Milk Powder Protein Plus on Shopee.

Angel soy sauce takes the low salt route, offers perfect seafood companion

Bidor Kwong Heng, the owner of Angel soy sauce, has launched Angel Reduced Salt Soy Sauce to promote a healthier lifestyle. High sodium consumption can raise blood pressure. High blood pressure is a major risk factor for heart disease and stroke. The new reduced salt soy sauce has a reduced sodium content of 820mg per 15ml.

Bidor Kwong Heng has also released Angel Seasoned Soy Sauce for Seafood said to be the perfect companion to seafood delicacies. The soy sauce also enhances the irresistable freshness of seafood.

Click here to buy on Shopee.

 

New Tapping Tapir Bajo Active Watermelon+ Raspberry Rose

The Tapping Tapir Bajo Active Watermelon+ Raspberry Rose is the new addition to the Bajo Active range in Malaysia. Consumers can replenish their thirst with Bajo, made all natural hydrating watermelon juice boosted with vitamin C, green tea extract and Himalayan salt as well as raspberry rose to help them to relax. Get it now at 7-Eleven.

New Wise Cottage Fries Tom Yum Flavour Chips to celebrate Chinese New Year

Wise Cottage Fries by BJC Foods (Malaysia) has a new Chinese New Year flavour for 2023. The new Wise Cottage Fries Tom Yum Flavour Haha chips rhyme with the sound of laughter similar to the way shrimp is pronounced in Cantonese. The new chips are available at 7-Eleven.

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