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Indofood CBP sells Sarimi instant noodles for an affordable price of IDR 2,500

By
Tan Heng Hong
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Indofood CBP recently made its Sarimi instant noodles more affordable, with a single portion (70g) priced at just IDR 2,500 (USD 0.16). The Sarimi instant noodles are available in the following flavours: Ayam Kecap, Ayam Kremess, and Iga Sapi, with Iga Sapi being the latest variant. Indofood uses the affordable Sarimi to retain consumers in the mass market segment and positioning it as an affordable snack. The normal Sarimi Isi 2 usually weighs at least 120g.

Amo Spark Pink Lava captures the attention with its pink hue

By
Tan Heng Hong
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Nutribev Sinergy Indonesia, the beverage unit of Indonesia’s Nabati Group, has released its latest Amo Spark Pink Lava carbonated soft drink. The transparent bottle puts the spotlight on the interesting pink colour, which has become more popular due to the release of the Barbie movie.

Pink Lava is no stranger to Nabati consumers as the company has launched Pink Lava-flavoured wafers in the past.

Get the new Eclipse Plus Sugarfree Soothing Herbal Mints at 7-Eleven Singapore

By
Tan Heng Hong
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Eclipse, the brand from Mars Wrigley, has introduced Eclipse Plus Sugarfree Soothing Herbal Mints in Singapore, in two flavours: Honey Lemon and Loquat Pear. The Loquat Pear flavor is inspired by ancient wisdom of using traditional herbs like luohanguo, honeysuckle, and chrysanthemum for throat care. Get yours now at 7-Eleven in Singapore.

New Good Mood Peach is a Hydro Fruit Drink with superior hydration properties

By
Tan Heng Hong
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PT Suntory Garuda Beverage has unveiled its latest peach flavor in the Good Mood flavored water range. The company describes the drink as a “Hydro Fruit Drink” with dual vitamin C and B3. This refreshing drink is depicted as superior to water for hydration due to its vitamin content.

Consumers now has the sachet option for isotonic drink with Nutrisari Isotonik

By
Tan Heng Hong
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Indonesia’s Nutrifood has unveiled its latest powdered sachet-based isotonic drink, NutriSari Isotonik. This lemon-flavored drink contains sodium, potassium, chloride, and citrate to replace lost electrolytes.

NutriSari Isotonik is superior to other isotonic drinks due to its inclusion of six vitamins, including vitamin B complex, D, and C (100% of RDI). This makes it a popular choice for active consumers.

 

Tropicana Slim Oat Drink now has Japanese cantaloupe melon flavour

By
Tan Heng Hong
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Indonesia’s Nutrifood has expanded the flavor of its Tropicana Slim Oat Drink to include a new Japanese cantaloupe melon flavour. This new flavour makes the plant-based oat milk more flavourful, while still being sugar-free, low in fat, and a source of fiber.

New Aice Moong Bean with a local taste

By
Tan Heng Hong
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Aice has launched a local favourite Mung Bean Ice Cream. Known as Aice Moong Bean, it is made from mung bean and coconut milk with pieces of mung bean.

New Chitato Lite Snack Potato Aburi Seaweed for an authentic taste

By
Tan Heng Hong
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Indofood has launched Chitato Lite Snack Potato Aburi Seaweed as part of its Flavors of the World series. This range brings consumers to Japan with its Aburi seaweed flavor.

Aburi, Japanese for “flaming,” is a style of sushi preparation in which raw fish is partially grilled using a blow torch to create a creamy texture and smoky fragrance.

New Biokul To Go is practical and has the right portion size

By
Tan Heng Hong
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Indonesia’s Diamond Food has launched its Biokul yogurt drink in a convenient pouch format for on-the-go consumption. The new Biokul To Go is targeted at adults, with product messaging that emphasizes its practicality and right portion size (100kcal) for weight watchers. It also contains nata de coco for a chewy texture.

Diamond Food UHT Milk now with Honey and Marshmallow flavours

By
Tan Heng Hong
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Image credit: Tokopedia/Haz Fruits

Diamond Food Indonesia has launched two new UHT milk flavors in Indonesia: honey and marshmallow. These flavours are designed to appeal to young consumers who enjoy something sweet. The UHT milk is sold in a 125ml pack, which is suitable for children’s lunch boxes and on-the-go consumption.

 

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