Yili Indonesia Dairy has launched Joyday Premice Matcha, as the ice cream brand taps into the global matcha craze sweeping food and beverage categories worldwide. The product combines authentic Japanese matcha with a crunchy Belgian chocolate layer, creating a luxurious and irresistibly indulgent experience in every bite.
Nutri‑Asia has recently debuted Locally Buzz’d Hard Seltzer in the Philippines. With an ABV of 4.5%, the drink delivers a clean, crisp light alcohol mix complemented by fruity flavors.
This launch marks Locally juice’s expansion into the hard seltzer category—a segment still seeing new some product innovation in the Philippines and Thailand. Overall, hard seltzers have yet to gain strong traction across Southeast Asia, largely due to taste preferences.
Locally Buzz’d Hard Seltzer is available in five flavours: Peach, Pear, Lemon, Lychee and Apple.
San Miguel has introduced a limited‑edition wheat ale crafted with natural mango and yuzu flavours, enhanced by real fruit juice. This Japan-inspired refreshing wheat ale will be available nationwide from 15 December 2025, through 30 September 2026, across select convenience stores, supermarkets, bars, and restaurants.
Selecta has introduced Dubai Style Pistachio Chocolate in the Philippines, tapping into the global trend of indulgent Dubai‑inspired chocolates. The flavor is available in a convenient stick format priced at PHP 50 and in a pint at PHP 165.
The ice cream stick features a pistachio and crunchy wafer coating, with a creamy blend of chocolate and pistachio ice cream inside.
PepsiCo Thailand has unveiled a dessert‑inspired indulgence with its new flavour, Strawberries ’N’ Cream. Positioned under the Pepsi Treats range, this launch is designed to broaden consumption occasions by transforming everyday moments into small celebrations.
By blending the familiar refreshment of Pepsi with a creamy, dessert‑like twist, the brand aims to appeal to consumers seeking both novelty and indulgence in their beverage choices
Blue Band, the margarine brand now owned by Flora Food Group, has recently launched a new chocolate variant in Indonesia. The product, Blue Band Choco, is enriched with omega‑3 and omega‑6 to provide nutrition for children while making breakfast both wholesome and delicious. Blue Band Choco is also available in Kenya.
For the upcoming Ramadan, the margarine brand has unveiled a new formula that tastes better and smells more fragrant, with higher levels of Omega 3 & 6 plus 10 vitamins. The Ramadan edition spans both Cake & Cookie and Multipurpose formats, opening up wider opportunities for Blue Band to strengthen its position as the go‑to choice for baking and cooking.
Fernleaf SmartGro has been introduced in Malaysia as a nutrient‑rich growing‑up milk powder designed to support children’s brain development, eye health, and overall growth.
The enhanced formula delivers five times more DHA and iron compared to the previous version, while also including lutein for eye protection, along with protein and calcium. Just three glasses provide 100% of Malaysia’s Recommended Nutrient Intake (RNI) for calcium.
With the rising use of digital devices from an early age, eye health has become a key product attribute, resonating strongly with parents who want to safeguard their children’s vision.
Cimory has brought a Ramadan‑inspired twist to Indonesia’s snacking scene by reimagining dates in a yogurt format. The new Cimory Yogurt Bites Kurma Almond not only features kurma (dates) but also combines almonds and nata de coco for added flavour and texture. With almonds offering a good source of fibre and dates serving as a natural sweetener, the product delivers both indulgence and nutritional appeal.
Cimory Yogurt Bites Kurma Almond is available at Alfamart, Alfamidi and on the TikTok Shop Cimory.
Bauli Moonfils, soft and flaky Italian‑style croissants with a creamy centre, have now arrived in Indonesia. Their introduction comes through a collaboration with Garudafood under its Gery brand, giving Bauli Moonfils immediate access to Garudafood’s extensive nationwide distribution network.
Bauli Moonfils by Gery are available in two indulgent flavours: Chocolate Crème and Strawberry Crème.
Bauli Moonfils is positioning itself within the snacking segment, going head‑to‑head with 5Days Croissant, which is recognized as the country’s first packaged croissant.
Glico Wings has unveiled a distinctive ice cream in collaboration with the potato chip brand Potabee. The new creation, Frostbite Potabee, combines the sweetness of vanilla and a rich chocolate coating with the savory crunch of real potato chips.
This innovation takes inspiration from the habit of dipping savoury fries into ice cream.
Glico Wings is a joint venture between Ezaki Glico of Japan and Indonesia’s WINGS Group, best known for its Frostbite ice cream brand. Potabee, meanwhile, is a potato chip brand under Calbee Wings, another joint venture between Calbee (Japan) and WINGS Group.
