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Aussie Meat Academy Ultimate Young Butchers Challenge on 19 and 20 September at Culinaire Malaysia, at FHM 2023

Class 14 Winners Group Photo

Professional butchery is becoming a dying profession in the country. To this end the Aussie Meat Academy, under the auspices of Meat & Livestock Australia, has placed initiatives to refresh and develop skilful and knowledgeable young butchers to secure the future of the retail and foodservice industry in Malaysia.

Professional butchery is not just about cutting meat, it also showcases the butcher’s skill in deboning, breaking down primals into an assortment of cuts like grill or pan steaks, stir fry strips, cubes, yakiniku, shabu-shabu, sukiyaki, burgers and sausage making, marination and value-adding.

Retail butchers would need to present and display meat attractively in the meat chiller counters, applying price tag labelling, reducing meat wastages, increasing yields and most importantly providing convenience and practical meat products for consumers.

For foodservice butchers, there are not many being hired in the hotel industry now due to rising costs.  However, if a hotel has many restaurants to cater to, the butchers will be required to have skills like meat cutting, deboning, marinating, sausage making, dry aging and preparation for oven roast, grill and creative cooking.  The goal is to ensure the meat is cut and prepared for the chefs to cook to precision, tenderness and customers’ satisfaction.

Judges evaluating Liao

These butchery skills were called upon in the Ultimate Young Butchers Competition organised by the Aussie Meat Academy at Culinaire Malaysia 2023. The butchery event was part of Food & Hotel Malaysia 2023 (FHM), from 19 to 22 September at the Kuala Lumpur Convention Centre.

The competition encouraged plus set a benchmark and new platform to promote the butchery profession, a sense of belonging to professionalism and to support the foodservice and retail industry.

Most people may think butchery has no future career path, but this is untrue as many butchers have become Executive Chefs and Store Managers. The butchery skills set is recognisable and the demand for butchers is high especially in the retail industry and neighbouring countries like Singapore are constantly sourcing for skilled butchers.

There were 24 participants from Malaysia, Singapore, Indonesia and Taiwan in the competition, all of whom have at least one year butchery experience and are aged 38 and below.

Part of the competition requires the candidate to demonstrate by breaking up a Primal of an Aussie Lamb and Beef cut into different sub-primal cuts and submitting ideas within the given time frame that are applicable to foodservice or/and retail requirements

Participants will also have to cook a western or an Asian main course, to be presented in western style, among other requirements.

The competition was in four sessions over two days, with the winners disclosed on 22 September, the last day of FHM 2023 during the FHM Closing dinner.

Zamri competition dish

The butchery champion Liao Ci-Hong of Yun Chang Beef Restaurant, Taiwan received RM3,000 and a trophy. The first runner-up Lai Chih Lun of  Gourmet’s Partner, Taiwan won RM2,000 and a trophy, and the second runner-up Mohd Zamri Bin Mohd Ramli of TFP Retail Sdn Bhd, Malaysia received RM1,000 and a trophy.

“The competition is to promote butchery as a profession,” said Rose Yong, Malaysia Country Representative, Meat & Livestock Australia. “It’s a good career, working in big supermarkets and hotels. Some big hotels hire butchers not only to cut meat but also to make sausages, roast meat in a combi oven, do sous vide and smoking.”

Hence the competency, versatility and skills of the butcher are invaluable in the foodservice  industry.  The competition showcases practical ideas, efficiency and competency as a benchmark for butchers. Following the competition, Meat & Livestock Australia will continue to upgrade butchers’ skills and knowledge with specific training under the Aussie Meat Academy framework.

Meat & Livestock Australia (MLA) exhibited at the Food & Hotel Malaysia 2023 together with newly approved Australian beef and sheep meat exporters: Beaufort River Meats, Midfield Commodities, Midfield Meat International and Stella Foods Australia.

Under the FHM Trend Talks series, show visitors joined two of MLA’s engaging panel discussions on “Embracing Sustainability: Australian Red Meat Industry Revolution” and “How to achieve Profitability with Secondary Meat Cuts”.

  

Nibou debuts coolest jelly drink DRINME

Malaysia’s Nibou Food & Beverages has launched DRINME jelly drink in Lemonade, Mixed Berry and Mango flavours. Judging by the packaging design, this jelly drink is aimed at teenagers.

To support the launch, the company is organising a contest with a chance to win cash prize worth RM 500 and vouchers.

Here’s how to join:

  • Purchase 1 carton of DRINME
  • Snap a photo/video with DRINME (any flavor)
  • Post it to your Instagram feed and tag @‌niboufnb.my
  • Send receipt to our Instagram page for verification

Contest Period: 28 September 2023 to 27 October 2023

Drinkme has a total sugar content of 8.9g/100g.

Buy on Nibou’s official Shopee store.

Story of Young Love Wins Lazada’s “Proj. Add to Life” Film Competition

Short film submission “Add M to Life” emerges Malaysian winner in regional competition

Kuala Lumpur, 3 October 2023 – Lazada’s Proj. Add to Life film competition concluded today with the filmic debut of “Add M to Life” by 24-year-old student and aspiring filmmaker, Rubathinesh Nair. The film was the best of 45 entries that answered the open call in June, making it the Malaysian winner of the regional competition, which took place throughout Southeast Asia in countries where Lazada is based including Philippines, Thailand, Vietnam, Indonesia, and Singapore.

Initially submitted as a story concept, “Add M to Life” won the hearts of the panel of esteemed judges with a charming story about new neighbours whose relationship is fraught with misunderstandings, as they learn to embrace life’s intricacies and discover the true essence of living. As they go through many magical moments together, they discover that every morning, mistake, and moment they have encountered – every M – was meaningful to them. The film won production funding of up to USD50,000 (approximately RM230,000), and was then developed under the guidance and invaluable mentorship of acclaimed and local film industry leaders under the Directors Think Tank.

Irene Cheah, Lazada Malaysia’s Chief Marketing Officer highlighted that the Proj. Add to Life initiative is an effort by Lazada to empower the creative talents of Malaysia’s aspiring filmmakers. The pioneer eCommerce platform aims to help enable Malaysian youth to pursue their passion in the arts and film, as well as craft deeper, richer, and more meaningful stories about Malaysia such as about our culture, beliefs, and way of life.

“Lazada has always endeavoured to be more than just an eCommerce platform; we intend to be a bridge that connects consumers with their passions, desires, and aspirations. When shoppers add to cart, they are also effectively adding to life the things that are meaningful to them. Proj. Add to Life is our way of allowing young consumers, budding filmmakers, and creative visionaries to share their unique interpretations of what ‘Add to Life’ means to them, while giving them the opportunity to add creativity to their life by expressing themselves through film,” she said.

 Maurice Noone, co-founder and film director at Directors Think Tank, who was also a mentor and judge for the competition said, “Fostering young talent has always been a priority for Directors Think Tank and we applaud Lazada’s efforts in creating this platform for young, aspiring filmmakers. What we liked most about the Rubathinesh’s winning script was the approach he proposed, which was a little bit more theatrical than a conventional film. We are really proud to do our part for the next generation of filmmakers and were excited to help Ruba realise his vision. There is no doubt that the creativity and talent showcased by our younger generation is awe-inspiring and I’m optimistic for the future of the film industry, especially in Malaysia.”

Bringing M to Life

With the support and feedback of Directors Think Tank, Rubathinesh further developed his ideas about this heart-warming tale of boy meets girl with a theatrical twist on the conventional love story. “Add M to Life” was then filmed under the guidance of Benedict Lazaroo, one of Directors Think Tank’s producers and a short film enthusiast.

The journey to bring this script to life was a 3-week endeavour – from pre-production to assembling the team comprising the Director of Photography, Art Director, Wardrobe Stylist, and Actors. Filming was an intense, three-day affair, with locations set in an apartment, a café in Bukit Bintang, and a street in the Pudu Area. Shot using anamorphic lenses, the film is set to music in a cinematic style. A drone was even used to capture a particular sequence on the balcony.

“It was important that it was Ruba’s vision that was captured, and not lost in the production process. We made sure to stay true to the spirit of the script as much as possible to create something engaging and memorable,” said Benedict.

“Being able to create this short film with Lazada was once-in-a-lifetime opportunity I had never imagined was possible for young filmmakers like me. Through this competition, I was able to explore the limits of my storytelling and experiment conveying a simple story to the audience in a unique way. More than the opportunity, it was the learning experience that I cherished, as this chance could be a springboard for me to further pursue a career in filmmaking,” said Rubathinesh Nair.

Watch “Add M to Life” here or learn more about Proj. Add to Life here.

New Great Taste Cream-O Coffee Mix with real Cream-O cookie crumbles

URC has lately introduced Great Taste Cream-O Coffee Mix, a new coffee mix innovation in the Philippines with real Cream-O cookie crumbles. The new coffee mix combines the best of Great Taste coffee and Cream-O cookies, two of the company’s most popular products.

Companies are increasingly making full use of popular products from their own portfolios to bring new and exciting innovations to consumers. URC, as one of the largest branded consumer food and beverage companies in the country, is well-positioned to capitalize on this trend. With its strong portfolio of popular brands, URC has the potential to introduce many more innovative products by combining its popular brands and products.

URC offers new Jack ‘n Jill Hello! Desserts Choco Strawberry Cheesecake

URC has recently launched Jack ‘n Jill Hello! Desserts Choco Strawberry Cheesecake in the Philippines. The new Hello! Desserts are cunchy wafers with delectable strawberry cheesecake cream filling covered in decadent chocolate. Going decadent in taste grounded on dessert is a formula for success.

Order online via:

Japanese functional drink KIIVA lands in Malaysia

Image credit: Minimeinsights.com

KIIVA Malaysia Sdn Bhd has launched KIIVA, a functional carbonated soft drink in Malaysia. KIIVA is the world’s only drink brand founded by Japanese ex-Super GT Winner & entrepreneur, that delivers “Boost” to your life.

Image credit: Minimeinsights.com

In Japan, KIIVA is sold as an energy drink, but in Malaysia, this beverage with taurine, caffeine, and guarana is sold at 7-Eleven alongside other leading carbonated soft drinks.

In Malaysia, KIIVA is promoted as a Japanese brand for work, sports and driving. The beverage has a total caffeine per serving (325ml) of 62mg and the taurine content is 1,300mg/serving. Moreover, the drink has a total sugar of 4.4g/100ml.

KIIVA has been certified halal by JAKIM.

Guinness Nitrosurge puts the craft of draught in your hands

Guinness Nitrosurge is now available at 7-Eleven in Singapore. Guinness Nitrosurge puts the craft of draught in your hands delivering beautifully smooth, pub-perfect Guinness pints wherever you are.

The device is small enough to fit in your pocket. The rechargeable Guinness Nitrosurge Device uses ultrasonic technology to create perfectly formed nitrogen bubbles and provide the iconic Guinness two-part pour.

The ergonomics, strength, and frequency of pulsing and flow patterns are carefully tuned to work exclusively with the specially designed Guinness Nitrosurge Cans, ensuring beautiful, great tasting Guinness Draught at every pour.

Alternatively, you can also purchase on Shopee Supermarket.

Suzuki Gourmet Coffee unveils RTD coffee made with real brewed coffee blended with Hokkaido milk

Suzuki Gourmet Coffee, Singapore’s oldest coffee roastery, has launched its latest creation, the Hokkaido Latte and Hokkaido Milk Coffee, at 7-Eleven stores nationwide.

These new ready-to-drink (RTD) coffees are made with real brewed coffee artfully blended with Hokkaido milk, known for its rich and creamy flavor. The latest RTD coffee taps into the heritage of Suzuki Gourmet Coffee, which first started its operations in Bukit Timah in 1979, led by a Japanese coffee master’s passion and specialized roasting skills, Mr. Endo.

Prudence Foundation, IFRC and Cartoon Network team up to launch animated series to educate children on climate change

Marc Fancy at the launch of the SAFE STEPS Kids Climate Change series, an initiative leveraging well-loved cartoon characters to engage children on the importance of Climate Change.

‘SAFE STEPS Kids Climate Change’ provides simple and easy to understand concept of climate change via Cartoon Network’s beloved characters

Kuala Lumpur, 2 October 2023 – Prudence Foundation, the community investment arm of Prudential plc, has launched SAFE STEPS Kids Climate Change, the latest thematic series of the SAFE STEPS Kids programme. Using well-loved cartoon characters such as We Bare Bears and Gumball, the new series aims to teach children about climate change and simple actions they can take to make the planet healthier and safer. The programme was developed in collaboration with the International Federation of Red Cross and Red Crescent Societies (IFRC) and Warner Bros. Discovery’s Cartoon Network and will be rolled-out in Malaysia by the Malaysian Red Crescent (MRC).

Yang Berhormat Tuan Nik Nazmi bin Nik Ahmad, Minister of Natural Resources, Environment and Climate Change expressing the importance of educating the younger generation about Climate change at the launch of the SAFE STEPS Kids Climate Change.

The series was officially launched in Kuala Lumpur, Malaysia by Yang Berhormat (YB) Tuan Nik Nazmi bin Nik Ahmad, Minister of Natural Resources, Environment and Climate Change and Marc Fancy, Executive Director of Prudence Foundation.

Speaking at the launch event, YB Tuan Nik Nazmi said, “Climate change is an existential issue for both present and future generations. The energy and passion of the young will be crucial in helping the world address its impact. We are pleased to introduce this collaborative effort, which will educate and empower our youth to address and respond to this global challenge by incorporating simple yet impactful actions into their daily lives.”

YB Tuan Nik Nazmi (centre) and Marc Fancy, Executive Director of Prudence Foundation (fifth from right) officiating the launch of the SAFE STEPS Kids Climate Change series in Malaysia. Also at the event were (from left) John-son Oei, Founder and Group Chief Executive Officer of Epic Homes; En. Wan Saifulrizal Wan Ismail, Chief Executive Officer of Prudential BSN Takaful Berhad; Dato’ Danial Iskandar Bin Abd Rahman, Deputy Secretary General of Malaysian Red Crescent (MRC); Chong Cheng Yang, Youth Representative of MRC; Dr. S. Selva Jothi A/L K. Selvadurai, National Deputy Chairperson of MRC; as well as (from right) Anouk Hanafiah, Chief Executive Officer of Eastspring Al Wara; Kamarul Hisham, Chief Risk Officer of Prudential Assurance Malaysia Berhad; Awantika Sood, Sales Director of Warner bros. Discovery Asia Pacific and Alexander Matheou, Representative from International Federation of Red Cross and Red Crescent Societies (IFRC).

Prudence Foundation’s mission is to create a better future for vulnerable communities across Prudential’s markets in Asia and Africa by making them safer and more resilient to life’s risks. Climate adaptation is a key focus area for the Foundation where programmes are developed to protect families, communities and economies from the impacts of climate change.

Marc Fancy shared, “Climate change affects all levels of society, especially the vulnerable populations and children. We believe that teaching children about our climate and protecting our environment from a young age is very important to help them develop a sense of responsibility and understanding of the world around them, and how climate change will affect them throughout their lives.

“Cartoons are an effective medium for conveying empathy and understanding. While they are entertaining to watch, they also play a crucial role in shaping opinions, habits and influences for children. Through the SAFE STEPS Kids programme, we hope to be able to educate and empower the younger generation to become valuable contributors to combat climate change.”

SAFE STEPS Kids reaches more than 20 million households everyday via Cartoon Network in Asia. Launched in 2019, previous themes have covered natural disasters, road safety, first aid, and health.

For more information, please visit https://www.safestepskids.com/

About SAFE STEPS Kids

SAFE STEPS Kids is a multi-platform public-service programme created by Prudence Foundation, in partnership with International Federation of Red Cross and Red Crescent Societies (IFRC) and Cartoon Network.

The programme focuses on providing life-saving information to children via a series of entertaining videos and education materials featuring beloved Cartoon Network characters. SAFE STEPS Kids aims to save millions of lives by educating children from a young age, helping to create a future generation that is well-prepared and resilient to life-threatening situations.

For more information please visit: https://www.safestepskids.com/

About Prudence Foundation

Prudence Foundation is the community investment arm of Prudential plc in Asia and Africa. Its mission is to create a better future for communities by making them safer and more resilient to life’s risks. The Foundation runs regional programmes as well as local programmes in partnership with NGOs, governments and the private sector in order to maximise the impact of its efforts. Prudence Foundation leverages Prudential’s long term mindset and geographical scale to make communities safer, more secure and more resilient. The Foundation is a Hong Kong registered charitable entity.

For more information please visit: www.prudencefoundation.com

Jaya Grocer ‘pops up’ at Sunway Pyramid

Jaya Grocer opens its new ‘pop-up’ store at Sunway Pyramid here on Oct 1, 2023

Pop-up store paves the way for this new supermarket anchor next year

1 October 2023, SUBANG JAYA – Top supermarket chain Jaya Grocer opens its new ‘pop-up’ store at Sunway Pyramid here on Oct 1 to give its loyal customers and mall regulars a taste of what to expect when it opens a new flagship store next year.

Jaya Grocer CEO Adelene Foo (standing, 9th from right) and Deputy CEO Daniel Teng (standing, 7th from left) with their team celebrating the opening of their new ‘pop-up’ store at Sunway Pyramid here on Oct 1, 2023

Jaya Grocer CEO Adelene Foo explains the pop-up store is to “mark our space” in the mall while renovations and fit-out works are on-going.

“This is very much part of the Jaya Grocer service promise where we seek new and innovative ways to delight our customers.

“We know our massive fit-out work is going to take months, so we’d rather give our loyal customers an immediate option to continue shopping with us in the meantime. We’re thankful for the tremendous support shown over the years resulting in Jaya Grocer attaining the leading position in Malaysia today.

“This is the least we can do to serve our customers while, at the same time, excite the Sunway community and regular shoppers at Pyramid,” she said.

Foo added the team had great expectations for the Sunway Pyramid store when it opens given the mall’s leading position in the city.

The opening of the new ‘pop-up’ store sees Jaya Grocer offering special opening promotions from Oct 1st to 15th for products from every category

Senior General Manager of Sunway Pyramid Jason Chin is thrilled that Jaya Grocer is joining the Sunway Pyramid retail scene as the brand is the top choice for imported goods and high-quality fresh ingredients.

“We’re so excited to welcome Jaya Grocer on board and especially when they have taken the initiative to set up a ‘pop-up’ store to serve customers in the interim,” he said.

To reward Sunway Pyramid customers, Jaya Grocer is now offering special opening promotions from October 1st to 15th for products from every category.

The ‘pop-up’ store will have two parts, with the main one being at the blue concourse that offers groceries open to the public from Oct 1st, while the other is at the orange concourse offering Baker’s Son and imported products like from Coles of Australia next to be open in a week.

Jaya Grocer’s new flagship store at Sunway Pyramid is expected to be fully open by the fourth quarter of 2024.

“Stay tuned for more special opening promotions coming your way then!” Foo quipped.

A home-grown brand, Jaya Grocer is well known for its wide range of quality fresh ingredients and imported goods, with now over 45 outlets nationwide.

The versatile and innovative group has store formats ranging from shophouse clusters, neighbourhood malls to large city malls.

Customers get to enjoy even more value deals and discounts every month through the Jaya Grocer Membership program powered by Grab. Access to the membership programme is available directly via the Grab mobile app.

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