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F&N The Greatest Mix – Drinks Creation Challenge

F&N The Greatest Mix 2022 Champion Isanvi Jone E. Antonio

ITE College West’s young aspiring mixologists compete with confidence, flair and grace

11 November 2022, Singapore    Students of ITE College West turned up the heat at the fifth edition of the F&N The Greatest Mix – Drinks Creation Challenge with their awe-inspiring talent in the art of mixology as they created delectable mocktails with much flair before a panel of judges and live audience.

F&N The Greatest Mix – Drinks Creation Challenge, which took place this afternoon at the ITE College West campus, was jointly organised by F&N Foods and ITE College West’s School of Hospitality. The competition is an annual hot favourite among students from the NITEC in Hospitality Operations course, who are keen to showcase their mocktail creations using the F&N range of products. This year’s panel of judges hail from the education and F&B industries. The Challenge has become an important opportunity for students to sharpen their skills, build their confidence, and hone their talent as they prepare to join the F&B and hospitality industries after they graduate.

With the lifting of restrictions for dining in and the opening up of international borders, the F&B and hospitality industries have benefitted from the boost of diners, locals and tourists.  Restaurants and cafes welcome the strong rebound in activity levels which have also translated to  a vast selection of career opportunities especially for those who are graduating from the F&B and hospitality disciplines.

At this afternoon’s competition finals, students from the Higher NITEC in Performance Management lent their hands to the competition’s organising team with their support and various technical expertise needed for the sleek running of the competition. They were responsible for the management of live-streaming of the competition coverage via social media platforms for online audience.

This year, the panel of judges comprised education and industry leaders – Denise Tan (Director, School of Hospitality, ITE College West), Angela Koh (Marketing Manager, F&N Foods Pte Ltd), Jasper Low (Treasurer, Association of Bartenders & Sommeliers Singapore) and a distinguished guest judge Hyrul Aslam, Group Bar Manager of Heritage & Iconic Properties, 1-Group.

In her opening speech to the finalists, students and guests, Angela Koh (Marketing Manager, F&N Foods Pte Ltd) said, “We are heartened that F&N The Greatest Mix – Drinks Creation Challenge continues to serve as an important platform for students and aspiring mixologists to showcase their talents. We are delighted that ITE and F&N have remained steadfast in our commitment to offer a platform for young talents to embrace their aspirations and ambitions and compete with confidence in this highly anticipated annual competition. To all students who are involved in making this day a success in one way or another, we hope that the experience they have garnered so far will bring them to greater heights as they look forward to pursuing careers in the F&B, hospitality, and event management industries.”

The 10 student finalists were judged according to various criteria ranging from taste, colour, creativity, and the visual appeal of their creations. The evaluation criteria also included preparation technique and presentation skills. In addition to the top three prizes, which were awarded based on the final tabulation of scores from the panel of judges; a brand-new Showmanship Category was also awarded to three winners who projected an admirable show of finesse and artfulness on stage.

Cash prizes totalling SGD900 were awarded to the winners of the top three prizes. Three winners in the Showmanship Category were each presented with a Bar Set.

F&N The Greatest Mix 2022 – Hold on Till May by winner Isanvi Jone E. Antonio

The winners of F&N The Greatest Mix – Drinks Creation Challenge 2022 are:

Champion: Isanvi Jone E. Antonio, 24 years old

1st Runner Up: Nur Az-zahra Binte Zulkarnain, 17 years old

2nd Runner Up: Tiffany Wong, 17 years old

F&N The Greatest Mix 2022 – Cherry Flaxen by 1st Runner Up Nur Az-zahra Binte Zulkarnain
F&N The Greatest Mix 2022 – Sunset by the Beach by 2nd Runner Up Tiffany Wong

Shopee Uplifts Influencer Community in Malaysia

Members of Shopee's influencer community striking a pose for a group photo

Shopee facilitates networking sessions with key opinion leaders and brands in the ecosystem

KUALA LUMPUR, 12 NOVEMBER 2022: Shopee, Malaysia’s leading e-commerce platform, continues to uplift the nation’s expanding influencer community to grow across Shopee’s various programmes with the recent Shopee Influencers Fest 11.11 Countdown Party. Key Opinion Leaders (KOLs) were given the opportunity to build and strengthen their personal brand on Shopee via networking sessions with the influencer community and connecting with key brands. 

Shopee’s latest influencer study highlighted the importance and relatability of the influencer community online to the Malaysian public, proving that Shopee content creators play an invaluable role in the online ecosystem. The e-commerce platform showed their appreciation for these KOLs with the Shopee Influencers Fest 11.11 Countdown Party, where almost 80 influencers celebrated their growth and achievements in 2022.

Huiyan Pan, Head of Brand Marketing, Shopee Malaysia giving the opening speech

“We are thankful for all the influencers that have taken a leap of faith in joining our digital programmes and have grown with us. One of our long-term goals is to sustainably propel the influencer’s ecosystem in Malaysia by supporting them in building their brand and business. We are excited for the continued growth and possibilities to systematically connect our influencers with brands in the years ahead,” Huiyan Pan, Head of Brand Marketing at Shopee Malaysia said, during the Shopee Influencers Fest 11.11 Countdown Party.

Ceddy Ang, Shopee Celebrity Squad member and popular influencer enjoying the celebration

During the event, KOLs were given the opportunity to network exclusively with brands present, build relationships with like-minded influencers in the community, and take part in fun and engaging activities with old and new friends.

“Being a Shopee content creator has helped me to grow my personal branding as an influencer and gain more trust among my followers over the past year. I enjoy being a part of this community as I can learn from other influencers on how to grow and improve myself. Joining the programme has also opened up more opportunities for me to collaborate with brands that I have dreamt of working with,” Eizuwan Eizuddin, Shopee Affiliate shared his experience on being a part of Shopee’s influencer community.

Talented local band, Fazz, creates a memorable night for the audience

The Shopee Influencers Fest 11.11 Countdown Party also saw well-known Malaysians such as Zoey Rahman, Ceddy Ang, and Tatty Hassan celebrating this night with other influencers present. These KOLs enjoyed a night of creating content for their followers, with live music, a mind-blowing magic show and interactive photo corner.

Shopee Celebrity Squad member and popular influencer Ceddy Ang expressed, “I’m very happy to be a part of Shopee’s community, where I can get to know new creators at events that do different things than me. I have also decided to launch my brand on Shopee as I believe in Shopee’s plans and support for budding entrepreneurs such as myself. The good working relationship I have with Shopee has introduced me to a bigger network of KOLs, who have shown nothing but unwavering support for me and my brand.”

Shopee also has various programmes to uplift their KOLs such as Shopee Masterclass, where creators have knowledge-sharing sessions, and Shopee House, a bi-monthly get together to share, connect, and get to know each other. Above all, Shopee also ensures that nano and micro influencers affiliated with the platform are armed with the necessary skills to create innovative and relevant content.

New Sibas Easy Food makes seafood easy to prepare

Seafood producer PT Pawon Sentra Tama (Sibas) has launched its latest Sibas Easy Food comprising Japanese and Indonesian foods at SIAL InterFood, which is being held in Jakarta on 9-12 November 2022.

The single-serve, frozen seafood includes Indonesian dishes made easy like Mackarel Cabe Ijo (Mackarel Fish Cooked with Green Chili ala Sumatra), Tuna Rendang (Tuna Fillet Simmered with Rich Coconut Milk and Spices ala Sumatra) and Cakalang Rica-Rica (Skipjack Tuna Cooked with Sulawesian Spice Mixture).

The Japanese seafood dishes comprise Gindara Miso Zuke Yaki (Gindara Fillet with Miso Sauce), Gindara Teriyaki, Saba Miso Zuke Yaki, Saba Shio, Salmon Teriyaki and Saba Miso Zuke Yaki.

These products target Indonesians who choose to prepare their meals at home.

DPO International unveils Foodcraft Multigrain Premix Powder at SIAL InterFood

DPO International has unveiled Multigrain Premix Powder under the Foodcraft brand at SIAL InterFood, which is being held in Jakarta on 9-12 November 2022. The Foodcraft Multigrain Premix Powder contains 20 different ingredients in one pack delivering protein, calcium and fibre. The powdered multigrain drink is available in Matcha and Purple Sweet Potato.

The 20 ingredients include buckwheat, barley, black rice, black soy, millet, oat, mung bean, corn, quinoa, red rice, sesame and spirulina.

Alcohol-free Ramoe delivers an Indonesian feel

Image credit: Minimeinsights.com

Indonesia’s Rasa Group has launched a new non-alcoholic drink Ramoe at SIAL InterFOOD 2022. Ramoe has been certified halal and targets consumers aged 12 to 35 with a price of IDR 22,000 per can.

Ramoe is available in four Indonesian cities including Jakarta, Bali, Bandung and Semarang as well as on Tokopedia. The company plans to make Ramoe available in more cities soon.

Ramoe at SIAL InterFOOD 2022. Image credit: Minimeinsights.com

The flavouring product maker Rasa Group also plans to promote Ramoe for B2B application as the drink, which is low in calorie, can serve as a mixer. The calorie content is 90kcal/serving. The plan for 2023 is to export Ramoe abroad.

Apart from taking non-alcoholic drink inspiration from the West and from Korea with alcohol-free soju, we are seeing local producers innovating to give the alcohol-free drink an Indonesian feel.

New limited edition OREO Lychee Orange

OREO has a new limited edition flavour in Malaysia. Availalable in 7-Eleven is the latest OREO Lychee Orange with a tangy and crunchy twist. The OREO has an outer red velvet cookie. The launch of OREO Lychee Orange is likely to coincide with the year-end celebration and Chinese New Year 2023.

Joyday releases football-shaped Champion Ball

Joyday, the ice cream brand of Yili, has launched Joyday Champion Ball, which is an ice cream in the shape of a football. As of date, the ice cream brand has launched 35 different ice cream variants in Indonesia. As part of its sports marketing, Yili has reached a cooperation agreement with the Portuguese national football team, which currently has football stars like Cristiano Ronaldo.

Joyday’s competitor Aice has recruited French professional football player Kylian Mbappé as its brand ambassador.

Vinamilk puts Green Farm at the heart of product messaging

Vinamilk has given its Green Farm UHT milk a fresh makeover in packaging. The new minimalist design focuses more on ‘Green Farm’, which is the company’s ecological dairy farm system that adopts the regenerative farming technique to to minimise the impact on the environment and communities.

Green Farm also uses sustainable practices with innovative technologies throughout the whole process, from breeding to production in order to ensure product quality, animal welfare and environmental goals.

Communicating and demonstrating sustainability is becoming a key component of marketing in the dairy industry in line with growing consumer interest to protect the environment. The use of eco-friendly agricultural practices also translate into stronger and healthier cows thus better quality milk.

Old packaging

OldTown 3-in-1 White Coffee Salted Caramel makes its debut

OldTown, owned by Jacobs Douwe Egberts (JDE), has launched OldTown 3-in-1 White Coffee Salted Caramel in Malaysia. The latest offering balances the delicious sweetness of buttery caramel with savoury saltiness.

The company currently has an extisting OldTown White Coffee Salted Caramel Canned Drink. The latest launch is a 3-in-1 version.

In another development, OldTown has given its 3-in-1 coffee a new look.

Buy now from OldTown’s Shopee store to enjoy all the discounts.

Lipton After Meal Herbal Infusion is in Malaysia

Lipton After Meal Herbal Infusion is now available in Malaysia. This herbal infusion contains peppermint, fennel, ginger and spearmint. fter Dinner is a herbal infusion for those times your tummy feels less than its best. Carefully selected botanicals are blended with ginger that make every cup delicious. Enjoy a daily cup or two of Lipton After Dinner to supplement your varied, balanced diet. For the perfect cup, brew tea bag 4-6 minutes in freshly boiled water.

Get yours now from Lipton online store on Lazada.

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