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Mirinda Caravan Rules Siam Square to Delight Gen Z With Surprising Flavor of Mirinda Root Beer

By
Tan Heng Hong
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Thursday 05 October 2023 –  “Mirinda” soft drink brand by Suntory PepsiCo Beverage (Thailand) Company Limited moves forward to beat the goal of becoming the “Root Beer Mug” market leader as well as continuing to build brand awareness and engagement among target generation customers.

Mirinda recently organized an on-ground customer engagement event at the activity plaza in front of Centerpoint Siam Square with the “Mirinda” booth set up to attract Gen Z with a refreshing flavor and signature taste of the legendary Mirinda Root Beer.

Gen Z at youth-inspired Siam Square enjoyed their all-time favorite root beer that sensually offers a glimpse of Y2K-style carbonated drinking trend, it provided Gen Z customers with a fizzy drink indulgence and joyous moment of drinking cold Root Beer Mug. Mirinda Root Beer is now ready to deliver next-generation customers at Siam Square an unexpectedly refreshing flavor that is sure to make you fall in love at first sip.

The caravan of “Mirinda Root Beer” took place at Centerpoint Siam Square to make it a check-in landmark in style as refreshing Mirinda Root Beer was given away for Gen Z and general customers to experience the delicious taste of root beer-flavored carbonated soft drink.

More than 7,000 bottles of Mirinda Root Beer were handed over to customers so that they can have a hands-on fizzy drink experience in the masterfully created root beer taste and surprising signature flavor of the Mirinda Root Beer. It features a harmonious combination of fizzy soda, delicate and mellow flavors, and captivating root beer foam that is reminiscent of a wonderful day of cold Root Beer Mug drinking experience favored by everyone.

It started off with an exclusive “Interactive” mini game, took selfie photos with friends and post on their social media platform with a hashtag #MirindaRootbeer. Customers also enjoyed a wow experience to see the attractive Mirinda Root Beer Troop marching in the style of Boom Box Dance Show at many hotspots in Siam Square.

The “Mirinda Root Beer” received a good response from Gen Z customers who came to enjoy cool activities and discover the surprising taste and signature flavor identity of Mirinda Root Beer.

Adding Fun To Wellness: A Carnival of Health and Education at Sunway Medical Centre, Sunway City

By
Tan Heng Hong
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SUNWAY CITY, 2 October 2023 – In a refreshing departure from the norm, Sunway Medical Centre, Sunway City (SMC) recently unveiled a new facet to healthcare with the SunMed Carnival. Bridging connections among community members, healthcare professionals, and children of all ages, this community health event was a testament that a hospital could be more than just a place for treatment; it can also be a fun learning and knowledge-sharing hub.

“We strongly advocate that healthcare extends far beyond treating illnesses. By blending medical knowledge with excitement, the SunMed Carnival demonstrated the hospital’s commitment to effect prevention, education, and empowerment towards a healthy lifestyle and well-being. It warms our hearts to witness the enthusiastic involvement of our community and young ones,” said Dr Seow Vei Ken, Chief Executive Officer at Sunway Medical Centre, Sunway City.

Attended by more than 1,900 people, the Carnival featured an array of family-friendly educational activities tailored for children, introducing them to the world of healthcare.

It was also an occasion to showcase the new Tower D, the hospital’s one-stop centre designed to cater to the healthcare needs of infants, children and adolescents. This new tower houses the Children’s Emergency – the first emergency department in a private hospital in Malaysia exclusively dedicated to children under 12 years old, underlining the hospital’s commitment to comprehensive healthcare for the entire family.

One of the standout attractions at the Carnival was the ambulance tour, which left children wide-eyed with wonder as they rode on the lifesaving vehicle. At the same time, they learned about the life-saving role ambulances and paramedics play in patient care.

Other attractions included arts and crafts workshops, a colouring contest, and educational games such as a first aid kit quest to help children acquire skills to respond to common injuries and a body organ match where children discovered the incredible systems of the human body. Attendees also had access to booths that offered health and eye screenings, speech and hearing tests, spine assessments, and dietitian advice on healthy eating.

“We had a great time getting our health screenings, eye checks, and speech and hearing tests. My daughter was especially excited to learn about CPR at the ambulance tour,” shared one of the attendees, Wong Ley Peng, 38, who came with his family from Subang Jaya.

“My daughters had a blast at the game stations. One of my daughters enjoyed the colouring contest and my youngest was the first to have completed every station, compared to her two elder sisters,” shared Elizabeth Jonathan, 39, who also attended the Carnival with her three daughters.

Through this Carnival, SMC aimed to foster community and empowerment that will inspire everyone to embrace a healthier lifestyle. Beyond the festive spirit, the Carnival showcased the power of healthcare education when combined with the joy of learning and the spirit of community, leading the way for hospitals as hubs of community wellness and education. “It is a testament to the fact that, at times, laughter truly emerges as the strongest medicine.”

Sex Education Comedy Show ‘Government Approved Sex’

By
Tan Heng Hong
-

Last Major Hurrah for Local Stand Up Comedian Sam See

5 October 2023, Singapore – During the pandemic, Sam See was asked by the Singapore government to run a series of educational panels in the National Library about love and sex. What came out of it became the sex education that you’ve never had.

Welcome to Government Approved Sex, finally making its full debut on 17 November in Singapore, after runs at the Edinburgh Festival Fringe and the Melbourne International Comedy Festival.

A stand-up comedy show about relationships, BDSM and scientific facts, this critically acclaimed show will have you laughing, learning and loving by the time it’s over. And don’t worry, it’s all government approved!

Government Approved Sex will be Sam See’s last major standup show in Singapore, before making his big career move to the United Kingdom in 2024.

‘Dynamic and irrepressible, makes this show a joy from beginning to end.’

★★★★★ On The Mic, United Kingdom

‘A laugh-packed sex ed lesson that’s genuinely full of the unexpected… you trust him’.

★★★★  The Age, Melbourne

‘There’s real steel in his comedic bones.’

★★★★ BroadwayBaby, London

Grab your last chance at a fun comedic ‘sexual education’ class with ‘Government Approved Sex’.

Date: 17 November 2023 (Friday), 8pm – 9.30pm

Duration: 1 hour 30 minutes

Venue: Drama Centre Theatre, National Library

Rating: 18+

Tickets are on sale now and available HERE.

Ticket prices: Cat 1 – $25, Cat 2 – $45, Cat 3 – $35, Cat 4 – $25

Keep the Fun Rolling with Jack ‘n Jill Roller Coaster!

By
Tan Heng Hong
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Enjoy Malaysia’s favourite happy time snack in NEW Original with Himalayan Salt flavour

Kuala Lumpur, 5 September 2023 – For many Malaysians, Jack ‘n Jill Roller Coaster is a familiar, uniquely ring-shaped potato snack that has been with us through life’s loops and hoops for decades. Many of us will remember rolling these crunchy snacks in a race against our friends, or even savouring it piece by piece, worn as rings on our fingertips.

What you may not know about Jack ‘n Jill Roller Coaster is that it’s packed with the deliciousness of real potatoes! It features a unique ring shape that provides extra crunchiness in a variety of exciting flavours like Cheese, BBQ, Spicy Chicken, Sweet & Spicy, and Tom Yum, ensuring endless creative snacking possibilities to keep the fun rolling!

Now, get ready to take your senses on a fun ride with Roller Coaster’s newest flavour – Original with Himalayan Salt! Himalayan Salt adds a savoury touch to Roller Coaster’s signature crispy-crunchy potato rings, bringing out the subtle sweetness of potatoes and complementing the base taste. Not only that, Himalayan salt also enhances the crunchiness and crispiness of the rings, making it more satisfying to eat.

Whether for sharing or self-enjoyment, Roller Coaster comes in two perfect sizes: take your pick from the 60g pouch (RM 2.40) or 100g canister (RM4.60). No matter the time and occasion, keep the fun rolling with Jack ‘n Jill Roller Coaster, everyone’s happy time snack!

Jack ‘n Jill Roller Coaster’s NEW Original with Himalayan Salt flavour is now available at all major supermarkets and hypermarkets nationwide.

For more information, stay updated via the Jack ‘n Jill official website (https://urc.com.my/) or social media platforms: Instagram (https://www.instagram.com/jacknjill_my/) and Facebook (https://www.facebook.com/JacknJillMY/).

Hai’s Malaysia unveils Korean series including Korean Army Stew Paste

By
Tan Heng Hong
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Hai’s Malaysia has unveiled its Korean series, helping consumers to make high quality Korean meals at home without comprising on the taste and quality. The new series comprise Korean Army Stew Paste, Korean Stir-Fried Meat Paste and Korean Jjajang Paste. Hai’s sauces are halal, free from MSG, preservatives and trans fat.

Here’s the ingredients needed to make Korean Army Stew at home. Click here for the instructions.

The Korean Series are available at NSK, Village Grocer, CS, Billion, Nirwana and Sunshine etc.

 

Farm Fresh has launched 100% Australian Organic Milk

By
Tan Heng Hong
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Farm Fresh has launched 100% Australian Organic Milk. This milk has earned the prestigious NASAA (National Association for Sustainable Agriculture, Australia) organic certification. This means Farm Fresh’s milk adheres to the strictest standards of organic farming, ensuring that it’s not only delicious but also produced with the utmost care for the environment and animal welfare.

The affordable organic milk is now available at Lotus’s, Aeon, Aeon Big, Jaya Grocer and Village Grocer.

At Jaya Grocer, Farm Fresh 100% Australian Organic Milk (1L) is retailed at RM 10.40. For comparison purposes, Farm Fresh’s Yarra Farm Australian Cow’s Milk (1L) is priced at RM 8.20 and Henry Jones Organic Australian Cow’s Milk (1L) at RM 10.90.

Amway adds more products under Nutrilite Plant to Table

By
Tan Heng Hong
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Amway Thailand has launched more products under the Nutrilite Plant to Table range. Under the Soy Milk Plus series are two new soy milk mixed with other nuts: Pistachio and Edamame as well as Hazelnut and Walnut. The member price for Soy Milk Plus (1L) is THB 155, while the retail price is THB 171.

Green Tea Mix is a powdered drink with rose extract made using the freeze-dried technology. Now you can refresh your senses​ with fragrant roses and green tea, rich in antioxidants and polyphenols-phenolic acids​. Wonderfully aromatic, rose also revitalises and helps to promote good skin. The member price is THB 325 (retail price THB 358). There are 20 packets per box.

The two plant-based snacks are Nut & Dried Fruit Trail Mix and Mushroom Mixed Truffle Chips, which are high in dietary fibre and fried with rice bran oil. The Trail Mix (90g) is baked, not fried with a member price of THB 109 (retail price THB 120). Mushroom Mixed Truffle Chips member price is THB 270 (retail price THB 297).

Berjaya Sompo Launches ‘The Good Policy’ Brand Campaign

By
Tan Heng Hong
-

Unveils ‘The Good Bengkel’ Initiative to Empower Communities

Kuala Lumpur – Berjaya Sompo, a leading insurance provider known for its customer-centric approach and commitment to environmental, social, and governance (ESG) values, is proud to announce the launch of its brand campaign, ‘The Good Policy’. This campaign underscores the Company’s dedication to safeguarding its customers and the future of Malaysia by addressing ESG challenges through a range of innovative initiatives.

As part of this exciting campaign, Berjaya Sompo introduces ‘The Good Bengkel’ initiative, a tangible expression of its commitment to the well-being of fellow Malaysians. Through ‘The Good Bengkel’, Berjaya Sompo will subsidise RM250 to repair 200 cars belonging to the B40 community segment (for selected models and year of manufacture), enhancing their quality of life by safeguarding their cars.

Mr Tan Sek Kee, Chief Executive Officer of Berjaya Sompo, expressed the Company’s enthusiasm for ‘The Good Policy’ campaign, stating, “We believe that a responsible insurance provider should go beyond the conventional and actively contribute to the betterment of the communities it serves. ‘The Good Policy’ campaign is a testament to our dedication to positive change, and ‘The Good Bengkel’ initiative demonstrates our commitment to improving the lives of those in need.

‘The Good Policy’ Campaign

Berjaya Sompo’s ‘The Good Policy’ campaign encapsulates the Company’s mission to uphold ESG values and ensure a sustainable environment and society for future generations. By focusing on initiatives that address environmental concerns, promote social well-being, and uphold strong governance practices, the campaign aims to inspire positive change and promote a brighter future for Malaysia.

‘The Good Bengkel’ Initiative

‘The Good Bengkel’ initiative is a powerful embodiment of Berjaya Sompo’s commitment to action. By subsidising RM250 for car repairs, the Company directly assists individuals in the B40 segment, who often face financial challenges in maintaining their vehicles. This initiative promotes inclusivity and empowers individuals by to enjoy safe driving with a well-maintained car.

Berjaya Sompo invites individuals, community organisations, and stakeholders to join hands in embracing ‘The Good Policy’ campaign and supporting ‘The Good Bengkel’ initiative. Through collective efforts, the Company envisions creating a lasting impact on the lives of Malaysians and contributing to a thriving society.

For more information about Berjaya Sompo’s ‘The Good Policy’ campaign and ‘The Good Bengkel’ initiative, please visit https://www.berjayasompo.com.my/page/the-good-policy.

 

 

eslite spectrum Kuala Lumpur, Melinda Looi Concept Store, and Cancer Research Malaysia unite to support Breast Cancer Awareness Month

By
Tan Heng Hong
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  • eslite Members Point Donation to Charity;
  • Exclusive T-shirt collection by Dissyco;
  • Various initiatives to raise public’s awareness about Breast Cancer: 7th-8th Oct inspiring talks and workshops; 15th Oct free breast check-up for public; 20th – 22nd Oct Wear it Pink Day.

Turning the page of October, eslite spectrum Kuala Lumpur proudly announces its inaugural Empowering Pink campaign: Turning Page for a Rosy Tomorrow. Taking place from 6th Oct 2023 (Fri) – 31st Oct 2023 (Tues), this 26-day event marks a dedicated effort to raise awareness during Breast Cancer Awareness Month. eslite spectrum Kuala Lumpur is collaborating with Melinda Looi Concept Store (MLCS), Cancer Research Malaysia (CRMY), and the Breast Cancer Welfare Association Malaysia (BCWA) to host a series of impactful activities at eslite spectrum Kuala Lumpur.

The Empowering Pink campaign aims to empower breast cancer awareness and contribute to the cause by raising funds for Cancer Research Malaysia (CRMY). To achieve this, eslite spectrum Kuala Lumpur is encouraging participation in Melinda Looi Concept Store’s MELpowering Pink events, including charity workshops and sharing sessions by survivors and caregivers on 7th Oct 2023 (Sat) and 8th Oct 2023 (Sun).  Interesting workshops will be hosted such as painting XIXILI lingerie with Nini Marini (Malaysian artist), creating food art with Chef Nathalie from Nathalie Gourmet Studio, making pink ribbon brooch with Melinda Looi, learning about collage art with local artist Anisa Abdullah and many more. A portion of the proceeds from these workshops will be donated to support CRMY’s vital research initiatives. On top of this, there will be an in-depth discussion segment, moderated by seasoned host Asha Gill, featuring Cancer Research Malaysia’s Founding Chief Executive Dr. Teo Soo-Hwang and Lead Clinician Professor Yip Cheng Har, as they delve into why breast cancer is becoming increasingly prevalent among Asian populations.

Another effort will be contributed by Breast Cancer Welfare Association Malaysia (BCWA) on the 15th October (Sun) to support the National Metastatic Breast Cancer Awareness Day on 13th October. BCWA will be setting up an inflatable tent for Clinical Breast Examination at eslite spectrum Kuala Lumpur from 12 pm – 5 pm to help the public in early detection and raise awareness of breast health. This initiative is free for public.

In a bid to delve deeper into the prevention and knowledge of breast cancer, eslite spectrum Kuala Lumpur has also worked with Cancer Research Malaysia (CRMY) to create a small exhibition to showcase the in-depth general information of research reports. CRMY is an independent, non-profit organization dedicated to advancing the fight against cancer. Their research focuses on niche cancers frequently found in the Asian population. CRMY is determined to break the stranglehold of cancer on people’s lives, striving for innovative prevention and cure methods.

Additionally, eslite spectrum Kuala Lumpur has thoughtfully curated a series of ‘Empowering Pink’ promotions, including a gashapon game called “Blooming Chance” where customers have the chance to win eslite’s Empowering Pink Health Check Journal —a valuable tool promoting well-being and the prevention of breast cancer. In collaboration with local fashion brand, Dissyco, a special pink October T-shirt has been designed and will be gifted to customers who spend RM500 or more in-store. Moreover, customers can make a meaningful contribution to charity by purchasing the special pink merchandise from Uncle Jeff Drinks, Little Eden Succulents, Twenty’s Handy, and Claire Organics. A portion of the proceeds will be donated to Cancer Research Malaysia. But that’s not all—customers can also receive RM10 shopping vouchers by sharing their pink purchases on social media. Finally, eslite members can show support for great cause by donating their member points via the eslite MY app. All donations will proceed to support Cancer Research Malaysia, with donors receiving a thank-you letter as a token of appreciation.

eslite spectrum Kuala Lumpur is encouraging the public to support the official Breast Cancer Awareness Day on 20th Oct 2023, by joining the weekend of ‘Wear it Pink Day’ from 20th Oct 2023 (Fri) – 22nd Oct 2023 (Sun) to receive special gifts with a minimum spend of RM100 and enjoy double eslite member points on 20th Oct 2023 (Fri).

Dissyco, one of the esteemed partners in eslite spectrum KL will be introducing an exclusive Special Edition PINK T-shirt as part of the storewide Gift-With-Purchase (GWP) promotion – Spend RM500 & above to receive this Dissyco Special Edition Pink T-shirt. Limited pieces available, first-come-first-serve.

Customers get to win eslite’s Empowering Pink Health Check Journal where customers get to do self-reflection, track habits, and set goals for a healthy lifestyle.

Brewer’s #CELEBRATERESPONSIBLY Goes Bar Hopping in KL’s 50 Trendiest Hotspots!

By
Tan Heng Hong
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Carlsberg Malaysia's #CELEBRATERESPONSIBLY Goes Bar Hopping in KL’s 50 Trendiest Hotspots!

Enjoy happy hour with peace of mind this Global Beer Responsible Day as Carlsberg Malaysia’s employee ambassadors ramps up action.

SHAH ALAM, 3 October 2023 – Celebrating Global Beer Responsible Day this year, Carlsberg Malaysia partnered with BuddyDriver by TREVO to offer discounted rides for consumers, making bar hopping safer at 50 bars and pubs in Kuala Lumpur. Thirty-three employees supported the campaign by volunteering to be a #CELEBRATERESPONSIBLY employee ambassador, spreading the importance of responsible consumption and advocating against drink-driving.

In line with the brewer’s commitment to delivering on its ZERO Irresponsible Drinking programme, Carlsberg Malaysia has rolled out its #CELEBRATERESPONSIBLY campaign for the eighth consecutive year. The campaign aims to raise awareness amongst consumers on the permitted national blood alcohol content (BAC) limit of 0.05% and to provide convenient alternatives for consumers to get home after drinking, empowering them to make responsible choices while enjoying their favourite brew.

Over the course of four Fridays – on 22 September, 6 October, 13 October, and 20 October 2023, from 8.00pm to 11.00pm, at KL’s drinking hotspots including Changkat, Cheras, Solaris, Mont Kiara, Publika, Plaza Arakadia, Sri Petaling, Hartamas, and Old Klang Road, consumers are encouraged to look out for the #CELEBRATERESPONSIBLY employee ambassadors along with their BuddyDriver partners. By using the promotional code CELEBRATERESPONSIBLY, first-time users can claim a one-hour free BuddyDriver ride, with up to RM53 off, or they can use the code CELEBRATERESPONSIBLY10 for a 10% discount on subsequent rides, capped at RM30.

Pearl Lai, Carlsberg Malaysia’s Corporate Affairs – Sustainability Director

Carlsberg Malaysia’s Corporate Affairs & Sustainability Director Pearl Lai, said, “Consumers have the power to create change around drinking and driving by embracing responsible habits of opting for ehailing or chauffeur-on-call services. Through our #CELEBRATERESPONSIBLY campaign, we provided consumers with an avenue to measure their BAC levels and share the knowledge on one’s alcohol tolerance.”

“This year, we ramped up our efforts to collaborate with 50 entertainment outlets aiming to reach out to some 800 consumers over four weeks of activations. Consumers will be able to make informed choices on their preferred ways to travel home if their BAC level exceeds 0.05% and to make conscious efforts to curb drink-driving. Our goal is to enable beer lovers to enjoy their favourite brews at their usual bars with peace of mind,” Lai added.

Nicholas Tan, Corporate – Marketing Activation Senior Executive for Carlsberg Malaysia

“It is incredible to see so many co-workers volunteer as employee ambassadors to raise awareness around responsible drinking. We are also happy to see that more and more people are opting for a safer way to get home and to avoid drink-driving as this encourages us to get out there and reach out to even more consumers. It has definitely been a meaningful mission for us and I take great pride in leading this volunteering programme,” mentioned Nicholas Tan, Corporate & Marketing Activation Senior Executive, Carlsberg Malaysia.

“We are extremely proud to join Carlsberg Malaysia in its #CELEBRATERESPONSIBLY campaign. With road incidents rising, and road safety being a concern, we are committed to offer a safe, reliable service that makes it affordable to pre-book a professional driver on the TREVO app for the short term. Promoting responsible drinking is also part of our objectives and we are happy to be in partnership with a brand that shares that same purpose,” commented Shylendra Nathan, Chief Executive Officer of SOCAR Mobility Malaysia, who oversees the overall operations of the group that includes SOCAR and TREVO.

Carlsberg Malaysia has reached 5,397 consumers through its various #CELEBRATERESPONSIBLY activations and brewery visits since the beginning of the year. With a mission to achieve ‘ZERO Irresponsible Drinking’, which also supports the UNSDG Goal #3 – Ensure healthy lives and promote well-being for all at all ages, the brewer increased its efforts and resources with the deployment of 41 employee ambassadors across five activations and three large-scale music festivals nationwide.

Always remember, #CELEBRATERESPONSIBLY – if you drink, don’t drive!

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