Youvit offers energy and focus with new Energy Gummy with coffee extract

10th November 2022

Youvit, one of the leading vitamin gummy players in Indonesia, has introduced Energy Gummy that delivers the coffee taste as well as the health benefits of vitamin B complex. Kafe G with coffee extract is a vitamin gummy that is designed to provide energy, focus and alertness, perfect for those who need these health benefits in their work/study and everyday activities.

Youvit Energy Gummy is available on Youvit’s store on Tokopedia.

Perhaps gummy will be the next area of innovation opportunity for the country’s famous coffee candy brand Kopiko.

Ichitan launches alcohol-free Tan San Su to tap into the adult soft drink space

Tan Heng Hong

9th November 2022

Ichitan Group PLC has launched an innovative sparkling drink in Thailand that taps into the adult soft drink category. The new Tan San Su (탄산수) has flavours that mimic the trending Korean soju alcoholic drink but without the alcohol content, thus making Tan San Su a drink suitable to consume by everyone. Moreover, Tan San Su is sugar free and high in vitamin C.

Tan San Su also taps into the K-pop trend to capitalise on consumers’ interest in all things Korean. As an alcohol-free drink, Tan San Su rides the current moderation and sober trend, which has become a popular lifestyle choice among young consumers not just in Thailand but also regionally and globally.

Tan San Su currently has two flavours Soju Bomb and Soju Yogurt. Tan San Su opens up endless possibilities when it comes to usage. The drink can be consumed as a standalone drink. We expect consumers will be creative with the drink and use it as an alcohol mixer as well.

Tan San Su also has export potential in Southeast Asia. In Indonesia, Bandung-based Mojiso (모지수) has pioneered the halal non-alcoholic soju category in the country. The success of Mojiso has encouraged new entrants into the category including JIN-JJAH (신자), which sells its alcohol-free soju as Korean-style sparkling water, and SOL-JU (살추), which describes its drinks as K-Soda. Tan San Su can be a challenger brand in Indonesia.

House of Guinness – It’s A Matter of Taste

Tan Heng Hong

9th November 2022

3. The ambience at House of Guinness (3) (1) — The ambience at House of Guinness

The two-weekend-long festival will bring Guinness lovers a sensorial experience to discover the taste of the world’s number one stout, alongside entertainment and exclusive Guinness-infused food varieties. Visit www.houseofguinness.my to find out more.

5^th November 2022, KUALA LUMPUR – Guinness Malaysia revolutionised consumer experience with the launch of House of Guinness in July, an avenue for fans to discover the innovation of Guinness Draught in a Can. In conjunction with the International Stout Day celebration this year, the brand is bringing the House of Guinness back, and this time with the concept of #ItIsAMatterOfTaste, highlighting Guinness products and the magic behind them.

Fans who sign up for the experience at www.houseofguinness.my are in for a treat as they get to redeem complimentary Guinness and exclusive merchandise at the festival happening at Piazza, Pavilion Bukit Jalil on the weekends of 5^th and 6^th November as well as 12^thand 13^th November.

One of the experiences at House of Guinness at Piazza @ Pavilion Bukit Jalil

A guest posing at the highly Instagramable experience at House of Guinness

The fun begins as they step foot at the festival and begin exploring the different zones, uniquely created to depict the features of Guinness that make it the most loved stout brand among drinkers. The sensorial zones – roasted barley, hops, nitrogen, and widget zones – are equipped with various Instagram-worthy experiences highlighting the essence of Guinness in style. Upon finding the QR codes hidden in these zones, fans will get to redeem exclusive Guinness merchandise.

Guests learning about the brand in the Roasting Room at House of Guinness

As their journey continues, festival-goers will get to discover the different Guinness products that are available in the Malaysian market – Guinness Foreign Extra Stout, Guinness Draught and the latest entrant, Guinness Draught in a Can. Activities at each station will entitle fans to receive tokens, and all they have to do is complete the experience and collect four tokens to redeem two cans or two glasses of complimentary Guinness at the bar.

Guests enjoying live performances at House of Guinness at Piazza @ Pavilion Bukit Jalil

Now, what is a festival without some entertainment and food? The atmosphere at Piazza, Pavilion Bukit Jalil will be abuzz throughout the festival period with live band performances and local DJs spinning some electrifying tunes. There will also be a variety of Guinness-infused delicacies for fans to sample at the festival too, featuring iconic dishes by Arthur Storehouse, the Guinness flagship outlet set to officially launch next week at Pavillion, KL.

Guests enjoying themselves at House of Guinness

“This year has been a remarkably special one for Guinness as we introduced Guinness Draught in a Can for Malaysian fans to enjoy a different drinking experience. Following the tremendous support the brand received from the launch of House of Guinness, we wanted to celebrate the world of Guinness in a fun and fresh way with another immersive experience, while still being true to the brand DNA of power, communion, and goodness. In conjunction with International Stout Day, fans will get to know our products better through this #ItsAMatterOfTaste campaign, all while bringing the celebration of their favourite stout to the next level,” said Shaun Lim, Marketing Manager of Guinness Malaysia.

Guest taking part in one of the experiences at House of Guinness

Besides the free Guinness that fans can redeem upon completing their sensorial experience, Guinness products will also be available for purchase at the festival. Fans can enjoy Guinness Foreign Extra Stout and Guinness Draught, as well as Guinness-infused food there from 12 pm to 11 pm as they immerse themselves in the world of Guinness with other fans.

For more information about House of Guinness and the #ItsAMatterOfTaste campaign, visit https://www.houseofguinness.my/, as well as Guinness Malaysia’s social media pages at www.facebook.com/guinnessmalaysia and www.instagram.com/guinnessmy. Guinness and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Guinness Malaysia advocates responsible consumption and urges consumers to not drink and drive.

HEINEKEN Malaysia Reports 3QFY22 Results

Tan Heng Hong

9th November 2022

Brewer continues to deliver improved performance against pre-pandemic levels

3QFY22 Results:

Revenue increased by 85% to RM720.5 million (3QFY21: RM389.8 million)
Net profit increased by 113% to RM108.7 million (3QFY21: RM51.0 million)

9MFY22 Results:

Revenue increased by 60% to RM2.1 billion (9MFY21: RM1.3 billion)
Net profit increased by 106% to RM308.2 million (9MFY21: RM149.8 million)

Heineken Malaysia Berhad (HEINEKEN Malaysia) announced its financial results for the third quarter and nine months ended 30 September 2022, once again reporting an improved performance against pre-pandemic levels. The results demonstrated the brewer’s continued efforts in driving sustainable growth amidst the improving external environment post-pandemic. Compared to the same period in 2019, HEINEKEN Malaysia’s revenue and net profit increased by 26% and 39% respectively in the first nine months of 2022.

Compared to the same quarter in 2021, Group revenue in Q3 grew by 85% to RM720.5 million, mainly due to strong post-COVID recovery following the reopening of international borders, increased on-trade consumption as well as positive mix impact from the Group’s premium portfolio growth. Net profit in Q3 grew significantly by 113% to RM108.7 million. The growth was driven by revenue growth as highlighted above as well as driving efficiency through cost and value initiatives whilst the Group continued to invest behind its brands and capabilities in line with its EverGreen strategy.

For the nine-month period, Group revenue and net profit increased by 60% and 106% respectively versus the nine months ended 30 September 2021, mainly driven by low volume last year as the brewery was closed due to the Movement Control Order. In addition, the Group’s performance was enhanced by a strong Chinese New Year festive period, steady recovery for the on-trade business, better revenue and cost management.

Commenting on the results, Roland Bala, Managing Director of HEINEKEN Malaysia, said, “Our performance for Q3 2022 was commendable as the economy continues to open up, on-trade business and tourism sectors continue to recover compared to a weaker Q3 2021 due to widespread MCO. We are truly grateful for the strong support of our consumers, customers and trade partners for our brands. We thank our team at HEINEKEN Malaysia for their passions and courage in transforming our operations and quickly adapt to the new business challenges. We will continue to focus on executing our EverGreen Strategy to drive sustainable growth.”

“We also rolled out commercial activations during the quarter and successfully executed key campaigns including the Heineken® Hotel Takeover which took guests on a journey that redefined and elevated music, art, wellness, and culinary experiences. Introducing the innovative Guinness Draught in a Can, which offers consumers a smooth and creamy Guinness from the comfort of their own homes, we launched House of Guinness, an experiential hub that gave consumers an immersive experience into Guinness. Brewed to beat the heat, Tiger Crystal injected creativity in rewarding consumers through the Heat Exchange activation, where consumers took part in physical activities that cranked up the temperature and unlocked free ice-cold Tiger Crystal.”

Furthermore, HEINEKEN Malaysia’s commitment to environmental and social sustainability has received recognition from the Sustainability & CSR Malaysia Awards 2022 for the fifth year since 2017. The brewer was recognised as Company of the Year for Environmental Sustainability & Social Initiatives and also received the Long-Standing Excellence in Sustainability Award in recognition of the brewer’s consistent achievements in making positive impacts to the environment and people.

“As a responsible and progressive brewer, it is crucial that we protect our planet, grow our people, and support our communities. We do this through our Brew A Better World sustainability strategy. We have set ourselves an ambitious goal to reach net zero carbon emissions in our production by 2030, and the wider value chain by 2040. As of 30 September 2022, we are pleased to share that we have reduced our carbon emissions in production by 33% against our 2018 baseline. Since March this year, our Sungei Way Brewery transitioned to 100% renewable electricity through the Malaysian Renewable Energy Certificates programme. We continue to practice zero waste to landfill, an achievement we have reached since 2017. As a leading brewer, we are committed to water conservation and efficient use of water resources. We achieved fully balanced water usage in 2021, reaching 289% of our water balancing target” added Roland.

As HEINEKEN Malaysia’s product materials are largely imported, the global inflation in prices of raw and packaging materials, increased costs of transportation and logistics coupled with volatility in foreign exchange rates have created substantial pressure on input costs. Hence, in the month of August 2022, there has been a price adjustment on selected products to compensate for rising input costs.

On outlook, Roland commented, “The Group continues to be cautious on the macroeconomic outlook. The market condition remains challenging given the continued pressure from global supply chain disruptions, recessionary pressures from leading economies, rising input cost, weakening ringgit and rising inflation that could impact consumer purchasing power.”

“The Group will remain agile in responding to the volatile business environment and the new market reality with focus on delivering our EverGreen strategy to future-proof the business and continue to invest behind our brands and capabilities. We will also drive our sustainability agenda on creating a positive impact where we operate by taking on a responsibility towards people, planet and performance.”

HEINEKEN Malaysia’s key EverGreen priorities include:

Drive superior growth – With consumer centricity, we shape and lead the premium category and continue investing behind our brands.
Fund the growth – Cost and value to drive efficiency to enable reinvestments into our brands and business.
Raise the bar on sustainability and responsibility – Full commitment to deliver on our ambition to become net zero carbon in our productions by 2030 and the full value chain by 2040.
Become the best connected brewer – Accelerate digital and technology to create a Unified Customer Ecosystem with a customer and consumer-first approach.
Unlock the full potential of our people – Promote a high-performance culture that boosts our strategic capabilities, nurture the best talents, and foster an organisation where people thrive.

“On challenges, we acknowledge illicit alcohol as an economic challenge for the Government and the Industry. We welcome the Government stance not to increase the excise duties on beers and stouts as any hike in excise rates will drive greater demand for illicit alcohol. Malaysia excise duty on beer is already the second highest in the world. We are committed in supporting the government to increase awareness and increase enforcement to stamp out illicit trade,” he concluded.

For more information on HEINEKEN Malaysia and its initiatives, please visit www.heinekenmalaysia.com.

New SuuntoPlus™ advances make it easy to integrate sport tech innovations with Suunto watches

Tan Heng Hong

9th November 2022

medium_suunto-9-peak-pro-main-visual-landscape-black-02 — Suunto 9 Peak-Pro

With the new SuuntoPlus™ Store and SuuntoPlus Editor sports tech innovators can quickly and easily ensure their products work with Suunto watches and find a sports-tech hungry audience

MALAYSIA (November 9, 2022) – Our aim at Suunto is to help outdoor athletes reach their goals. We do this by engineering cutting-edge GPS sports watches and by building a vast ecosystem of complimentary sports and outdoor tools and services.

“As a triathlete myself, I’m always looking for a competitive edge and technology often provides one. Suunto watches are one side of the equation. The other are the incredible sports tech breakthroughs like sensors and augmented reality. We want to make it simple and easy for the Suunto community to find these sports tech breakthroughs so they can reap the benefits. And we want to help companies developing this kind of technology to work with our products and reach our audience,” says Janne Kallio, Ecosystem Lead for Suunto.

Introducing new SuuntoPlus™ advances

On October 25 Suunto launched the SuuntoPlus Store, new SuuntoPlus sport apps, including apps with third-party device compatibility, and SuuntoPlus Editor.

The SuuntoPlus Store in Suunto app makes it easy to find a growing selection of new SuuntoPlus sport apps and our SuuntoPlus guides. SuuntoPlus Store publishes sports and health apps created by us and partner companies. The SuuntoPlus sport apps are designed for use during exercise. These apps include, for example, fitness testers, tools for tracking hydration, insights about an ascent, safety information, or informing users how much fat or carbs they are burning.

New SuuntoPlus™ Editor for Suunto partners

At Suunto, we want to make it easy for innovative, ground-breaking partners to reach a bigger audience, gain a following and work with us. That’s why we have created a new developer toolset for SuuntoPlus sport apps and devices: SuuntoPlus Editor. It’s available for companies who would like to build their own SuuntoPlus sport apps or make their device compatible with Suunto watches. SuuntoPlus Editor is available for the Suunto Partner program members. To become a member, apply via suunto.com/welcomepartners.

Connect with third-party devices

SuuntoPlus sport apps in Suunto watches can now be connected to third-party devices. New sensor technologies are being developed more quickly than ever before, and startups are creating new tools for sports applications that haven’t until now existed. Together, we can create unique experiences for our sports and outdoor community.

Device compatibilities can be found in SuuntoPlus Store. The first available devices are Activelook smart glass technology used by brands such as Engo, Cosmo and Julbo. The state-of-the-art CORE body temperature sensor is also available. The new Suunto 9 Peak Pro is compatible with these devices as will be the Suunto 5 / 9 family products later this year.

Making it simple for our partners

“Suunto ecosystem has been a key building block for Suunto over the last few years and we have expanded to include various sports and outdoor apps at a gradual, but relatively fast pace. The possibility for sports tech innovators to quickly and smoothly work with Suunto watches was a missing link. The sport apps and related SuuntoPlus Editor tools are the answer and the next big step for our expanding ecosystem. This points to an exciting future,” says Janne Kallio, Ecosystem Lead for Suunto.

Activelook smart glasses

“The combination of Activelook smart sport glasses and Suunto watches is a great example of what the latest sports technology can do for athletes. Now trail runners can fly down the mountain and see their heart rate or the next turn without having to look at their wrists. Cyclists can follow their real-time power while keeping their eyes on the rider ahead of them. Having access to all the watch data in real-time, right in front of them, will revolutionize the way athletes engage with their sports activity. Getting the Suunto watch compatibility in place and working with Suunto has been great experience and we are excited to see what we can do together in the future,” says Xavier Bonjour, Marketing & Partnerships Director for Microoled.

CORE body temperature sensor

“The CORE sensor has been adopted by many leading athletes including several UCI WorldTeams in cycling and Olympic medalists and world champions in triathlon. When athletes get hot, their performance starts to drop. Accurate measurements of core body temperature help athletes to improve their training and racing. Being one of the first to implement directly into the Suunto sports app is an important milestone. It was a straight-forward approach and only took a few days. Now Suunto athletes can benefit from easy access to their CORE data and use it to optimize their performance,” says Chris Blomfield-Brown, Performance Manager for CORE.

Suunto’s growing ecosystem of sport apps breaks the 300 mark

The Suunto ecosystem has reached an impressive milestone: we now have more than 300 digital apps and services our users can choose from to help them towards their sports goals and during their adventures.

It’s easy for them to find their preferred coaching tool, their next trail running route from one of many leading outdoor services or to share their workouts in their local sports community. Every hour, thousands of workouts flow through a constellation of innovative, data-rich sport services and planned workouts and routes flow into Suunto watches. Getting expert training plans and discovering popular routes for the next run or ride has never been so simple.

“Komoot and Suunto enjoy a seamless partnership. Our shared community of sports enthusiasts can access a vast array of world class routes for a variety of outdoor sports and get turn-by-turn navigation directly on their wrist, making adventure safer and accessible to all,” says Ben Thompson, Director of Business Development, Komoot.

Learn more:

suunto.com/welcomepartners – Suunto partner program

suunto.com/suuntoplus – SuuntoPlus™ sport apps, devices and guides

activelook.net – Microoled ActiveLook Technology

corebodytemp.com – Core sensor

Footnotes: ∗The store is compatible with Suunto 3, Suunto 5 and Suunto 9 family products, including the new Suunto 9 Peak Pro. The store can be found in Suunto App, which is available for download in Google Play and the App Store.

Pre-orders start today at Lazada, Shopee, SolarTime.com, and all on-ground point of sales of a.d time with the recommended retail price of RM3,199 (titanium model) and RM2,699 (stainless steel model). *All pre-order until 21 November are eligible for a RM500 e-voucher to purchase Suunto accessories. Terms and conditions apply.

ShopeeFood Riders To Benefit From The Rakan Penghantar Programme On The Importance Of Road And Personal Safety

Tan Heng Hong

9th November 2022

(L-R) Ir. Ts . Azhar bin Hamzah, Director of Road User Behavioural Change Research Centre (RUBC), The Malaysian Road Safety Research Institute (MIROS) Datuk Azlan Shah Bin Al Bakri, General Director, Land Public Transport Agency (APAD) Kwa Yin Leng, Head of Operations, ShopeeFood Malaysia

Pilot programme is organised by ShopeeFood to educate food delivery riders on safety aspects and reduce road incidents

KUALA LUMPUR, 8 NOVEMBER 2022 – ShopeeFood riders now have access to formal education on road safety as well as first aid response and emergency practices through Rakan Penghantar, a pilot programme organised by ShopeeFood. The programme was launched by YBhg. Datuk Azlan Shah Bin Al Bakri, Director of the Land Public Transport Agency (APAD) during an event at the Malaysian Institute of Road Safety Research (MIROS). It was attended by key stakeholders from Land Public Transport Agency (APAD) and Road Transport Department Malaysia (JPJ).

Datuk Azlan Shah Bin Al Bakri, General Director, Land Public Transport Agency (APAD)

The main objective for Rakan Penghantar CSR initiative is to encourage close cooperation between the relevant Ministries and Government agencies as part of ongoing efforts by ShopeeFood to educate food delivery riders on being safe and obeying traffic regulations.

This additional training will empower food delivery riders not just with good safety habits but also emergency skills to help reduce road incidents. A total of 100 ShopeeFood riders in Selangor were the first food delivery riders in Malaysia to participate in the programme.

“ShopeeFood is proud to initiate this education programme specifically aimed at food delivery riders. P-hailing riders have a tough job of driving hundreds of kilometres every day to ensure food is delivered to our customers. Protecting our ShopeeFood riders’ safety and wellbeing is our utmost priority. It helps to equip them with the necessary knowledge and skills to ensure their safety while at work,“ said Kwa Yin Leng, Head of Operations for ShopeeFood Malaysia.

In total, five Rakan Penghantar workshops were conducted at the Malaysian Institute of Road Safety Research (MIROS) by experienced trainers from both MIROS and Malaysia Civil Defence Force (APM).

Each workshop was conducted four-hours and hosted up to 20 ShopeeFood riders. The modules included three main areas covering the below topics:

● Definitions, factors of road accidents

● Risk analysis of motorcyclists and the competency requirements of safe riders

● Hazard perception and situational analysis training

● Safe riding methods for motorcycles

● Motorcycle inspection routine

● Safe motorcycle gear

● Safest riding position

● Emergency braking performance of motorcycle riders

● Emergency situation management and motorcycle damage on the road

● First aid training for emergency situations on the road

Participating ShopeeFood riders who successfully complete the workshop also received additional incentives from ShopeeFood including a full gear starter pack and vouchers.

ShopeeFood was established in 2021 to better serve the needs of its users by providing value, variety and convenience through an integrated ecosystem while enabling merchants to be part of the digital economy and grow their business. It is currently available in five locations – Klang Valley, Penang, Johor, Ipoh and Kota Kinabalu.

Kick Back And Relax With The Ease And Convenience Of foodpanda

Tan Heng Hong

9th November 2022

Subscribe To The Carefree Life Of A Panda All Year Round

Malaysia, November 7, 2022 – Pandas lead a pretty chill life, lounging around all day eating, eating, and then eating some more. It’s in their DNA. foodpanda, as the leading food delivery platform, aspires to be an indispensable enabler of convenience for customers and enabling users to “Live Like A Panda” – freeing up their precious time by delivering food and daily essentials right to their doorstep, all around the clock.

This all-new brand philosophy campaign touches on the journey of self-discovery of what it truly means to live like an actual panda. Watch the video here where you can observe foodpanda’s lovable brand ambassador, the cheeky and boldly pink Pau-Pau having an immersive encounter with actual pandas and wishing to mirror the lifestyle led by these pandas. Considering how unapologetically authentic pandas are when it comes to living life on their own terms and how perfect an animal it is to base the idea of relaxation and retreat given its renowned leisurely behaviour, foodpanda finds it to be an apt embodiment of their food delivery platform.

foodpanda Malaysia’s Director of Marketing, Bernard Chong

“We want to enable our busy users to experience the ease and convenience of using the foodpanda app first-hand. As an ever-growing platform, we strive to come up with creative ways to capture the essence of foodpanda as a brand. We want to project just how easy hassle-free life can be for anyone who chooses to order via foodpanda and we think that this ‘Live Like A Panda’ campaign does just that. It reminds the users that they can just sit back and relax knowing that foodpanda will deliver joy right to their doorstep,” foodpanda Malaysia’s Director of Marketing, Bernard Chong shared.

This 11.11 Single’s Day, foodpanda is giving away fantastic and unmissable prizes with a total value of RM720,000. To add to the excitement, one lucky foodpanda user will be walking away with an impressive grand prize of a 972 square feet, 3-bedroom condominium in KAIA Heights, a new development in Equine Park, kindly sponsored by acclaimed property developer UEM Sunrise worth over RM570,000.

Other prizes include:

10x Huawei Mate 50 Pro Kunlun + Watch GT2 + FreeBuds Pro 2 worth RM7,000
10x iphone 14 Pro Max (128 GB) worth RM5,799
9x RM1,000 foodpanda vouchers

In order to Win Like A Panda, all you have to do is just to collect points each time you use the foodpanda app for food delivery, pick-up and shops/pandamart. The points will be allotted as such:

For orders worth RM20.00-RM30.00 = 1 point
For orders worth RM30.01-RM40.00 = 2 points
For orders worth RM40.01 and above = 3 points

Use the promo code ‘PANDA’ when checking out to opt in and be eligible for the contest.

All pandapro subscribers will automatically obtain double points for all orders placed and non-subscribers can join in the fun when they too obtain double points during the 11.11 week (7^th November-13^th November). This special giveaway will run from 1^st November up till 30^th November 2022.

“We at foodpanda strongly believe in giving back to our users. We aim to create value by offering not only attractive but life changing contest prizes that are guaranteed to spark joy. This 11.11, foodpanda wants to express our gratitude to all our users for their support and feedback throughout the year. We hope to encourage more users to utilise this platform and experience the comfort and convenience of the foodpanda platform,“ added Chong.

What are you waiting for? Your everyday life just got better! Be stress-free and channel your inner panda today by having food, groceries and daily essentials delivered with just a few taps.

Watch the rest of the ‘Live Like a Panda’ philosophy campaign videos on our Youtube channel at https://bit.ly/YTfoodpandaMY.

TAKE A BREAK, #TAKE25

Tan Heng Hong

8th November 2022

Julie’s champions the art of taking breaks in their latest mental health awareness campaign

Kuala Lumpur, 7 November 2022 – Julie’s today announced the launch of their #Take25 campaign, bringing light to the importance of mental health by urging people to #Take25 for themselves to unwind in between their hectic day. This campaign inspires to encourage people to take care of themselves amidst the 25% increase in anxiety and depression reported worldwide, triggered by the long-term effects of the Covid-19 pandemic.¹

Tzy Horng Sai, Director of Julie’s Biscuits said, “There are various ways for people to take care of their mental wellbeing. As the producer of the OAT 25 biscuits, one of the healthier snack options for many consumers, we would like to communicate that on top of encouraging healthy snacking, we are also looking to advocate taking scheduled breaks as part of your wellness practice.”

“Inspired by the pomodoro technique, which is typically focused on productivity by working in 25 minutes interval, people can also use this technique to focus on relaxation instead. We would like to call upon people to #Take25 minutes to unwind in any way that allows them to destress or feel better – be it a 25-minute walk or even enjoying the soothing “symphony” of tearing and crunching into packs of the OAT 25 biscuits. As we continue to adjust living in an endemic, we hope that this campaign can inspire people to find ways to prioritise their mental wellbeing.” Sai added.

Globally, as more brands are responding to demands by consumers to champion mental health issues, this campaign hopes to create a movement where we can all encourage people close to us and our community to #Take25 to unwind. This campaign, created in collaboration with creative agency GOVT, features curated content that celebrates the unique ways people choose to unwind highlighted through three videos coupled with a mix of advertisements placed in strategic areas in Malaysia and Singapore encouraging members of the public to #Take25.

“For the launch of the Julie’s #Take25 campaign, we wanted to play with the notion of unwinding in between moments. #Take25 reminds us to take that step away from the negative aspects of the day and focus on what is important – me time. And everyone has their own version of me time. The campaign encourages everyone to unwind in their own unique ways – no matter how unconventional. In this short and, we hope, wonderfully offbeat video series, we show a working woman coming home from a hectic day and creating her own #Take25 moments in weirdly interesting ways.” Aaron Koh, Creative Partner, GOVT.

For some inspiration on how you can unwind, watch the three videos by clicking on the thumbnails below:

Share your unique #Take25 moments on your social media and be part of this mental health movement by using the hashtag #Take25. For continuous updates on Julie’s latest promotions, contests, and activities, follow us on Facebook at www.facebook.com/JuliesBiscuits and Instagram at www.instagram.com/juliesbiscuits.

¹ https://www.who.int/news/item/02-03-2022-covid-19-pandemic-triggers-25-increase-in-prevalence-of-anxiety-and-depression-worldwide

Lazada Takes Shoppertainment to the Next Level this 11.11, kicks off Biggest One-Day Sale for Malaysian shoppers

Tan Heng Hong

8th November 2022

MALAYSIA, 7 November 2022 – Lazada’s highly-anticipated 11.11 Biggest One-Day Sale is back with a boom on November 11. The tenth edition of Lazada’s highly-anticipated annual shopping festival will offer Malaysian consumers lowest prices of the year across its wide assortment of products, including trendy fashion items, beauty products, electronic goods, and more. Shoppers can look forward to attractive promotions such as thousands of Free Shipping vouchers, up to 90% stackable discounts, and more, as well as exciting Shoppertainment content before and during the event as part of the LazLive+: Ignite Your Passion Boom Festival from the pioneer eCommerce platform in Southeast Asia.

“The annual 11.11 Sale is very special to us as we celebrate our consumers, brands and sellers. This signature shopping festival remains a staple in Southeast Asia’s retail industry calendar, especially as consumers’ shopping behaviours and preferences for price competitiveness, convenience and accessibility continue to persist in the post-pandemic era,” said Darren Rajaratnam, Chief Operating Officer of Lazada Malaysia.

“With this year’s 11.11 Biggest One-Day Sale being our tenth edition, we’re going bigger and better by preparing a lineup of exciting Shoppertainment elements, not-to-miss iconic deals and savings, and more ways for customers to discover new products and brands, while enjoying the best online shopping experience,” Darren added.

Immersive Shoppertainment Content: LazLive+: Ignite Your Passion Boom Festival & Call To Win BOOM Deals Show

Shoppertainment is always at the core of Lazada’s mega sales, and consumers can look out for an exciting line-up this 11.11. Shoppers can tune in to the 11.11 BOOM Festival on 10 November, 8PM on LazLive+, via Lazada Malaysia’s application and social media pages. The LazLive+ stars will be in action, including celebrity chef Sherson Lian, beauty guru Tasnim Shah, gaming champion Jaasuzuran, fitness expert Jordan Yeoh, and well-loved girl group Dolla alongside Lazada ambassador, Nabila Razali, to ignite the innate passions of viewers. Aside from the star-studded line-up, viewers can also look forward to snatching the BOOM deals with up to 90% off and a total of RM50,000 worth of vouchers and prizes, including a brand-new iPhone 14.

Furthermore, on 11 November at 9PM, the Lazada Chief Discount Officers will make their return to the show. Ain Edruce and Sissy Imann will have a showdown with Fiera Fendi and Erissa Puteri to battle for the title of Best Chief Discount Officer, where the viewers will vote for the team that brings in the paling chun deals ever.

Ahead of 11.11 Sale, Lazada also shares some exciting sneak peeks of the deals that the buyers can expect ahead of time through the Call To Win BOOM Deals show on its LazLive channel.

From 1 to 9 November daily between 3pm to 11pm, and during the finale show on 10 November between 12pm to 8pm, avid deal hunters can stay tuned to the livestream platform on the Lazada app to secure the lowest prices that are only available during the Lazada 11.11 Sale – just a phone call away!

Elevate Your Shopping Experience: Shop and Win, Lazzie Hunt and #GetThatBOOM Giveaway

The biggest sale of the year naturally comes with the craziest deals ever. Consumers can rejoice as they unlock even more rewards via Shop and Win throughout the day of the 11.11 Biggest One-Day Sale, where up to RM240,000 worth of prizes from esteemed brands like OGAWA, BONIA, Timberland, Tefal, and more will be up for grabs whenever the consumers check out at certain hours on 11 November. On top of that, Lazada will reward the 111th buyer from every hour between 2AM to 7AM on 11 November with RM500 Lazada voucher!

Besides, from 1 to 15 November, users can collect Lazzie characters, Lazada’s beloved mascot, through “Lazzie Hunt” on the Lazada mobile application by making purchases, by inviting friends, topping up Lazada Wallet, and scanning QR codes at participating brands across the country in selected Maxis and CIMB Bank outlets. These special Lazzie characters can then be redeemed for attractive rewards, including an OGAWA sponsored massage chair worth RM19,999, Lazada sitewide vouchers, Free Shipping voucher, Lazada Bonus, seller vouchers, Wallet Rebate, coins, and more!

Shoppers can also participate in the #GetThatBOOM social giveaways on Lazada’s Facebook and Instagram pages to win freebies and curated goodies that can help them achieve the look or transformation that they want.

More Savings for Every Type of Shopper

Free Shipping: Yes to shopping, No to delivery fee!

Lazada belanja its shoppers with complimentary shipping fee. Users can collect and redeem Free Shipping vouchers with no minimum spend* on 11 November. Vouchers with a minimum spend of as low as RM8, which are replenished hourly, will also be available for collection through Lucky Egg, Voucher Club, and the Free Shipping page.

Lazada Bonus: RM10 off for every RM100 purchase*

On 11 November, shoppers checking out selected products bearing the Lazada Bonus sign will be given a discount of RM10 for every RM100, subject to prior collection from 5 to 11 November. The best part of Lazada Bonus is that shoppers are allowed to stack it with up to five other vouchers to maximize savings, allowing shoppers to buy more and pay less.

LazCoins: Spend more to get more cashback for your next purchase

When the clock strikes 12AM on 11 November, the first 111 successful orders* will be rewarded with 1,000 LazCoins cashback. In addition, throughout the day of 11 November, a total of 280 million LazCoins* will be given out to the loyal Lazada buyers with no minimum spending threshold. On top of these, Lazada is also offering Super Stackable Coins Deals, where these selected deals are stackable with Lazada Bonus, Free Shipping voucher, and other seller vouchers to maximise the savings.

Can’t-Miss Time-Limited Exclusive Deals

Chup Dulu: Place a small-amount deposit to secure the best deals

Starting from 25 October to 10 November, Lazada shoppers can browse through a huge pool of exclusive deals from renowned brands, in which one can reserve the deals at its pre-sales price point by placing a non-refundable 10% deposit and check out the remaining amount on 11 November from 2AM onwards. Items will be shipped out upon full payment.

LazFlash & LazFlash Extra: Deals starting as low as RM0.11

Don’t blink, the deals are so good it will be sold out within split second! Lazada shoppers can look forward to the most attractive discount deals as low as RM0.11, which include products ranging from health & beauty, fashion, sports & outdoors, and more.

LazMall Sale Bonanza: Crazy Brand Mega Offers, Branded Deals Under RM4.99, and Surprise Box

This 11.11, LazMall, Lazada’s authenticity-guaranteed brand destination, ups its ante in bringing in more Crazy Brand Mega Offers between 12AM to 2AM on 11 November for products at the most irresistible price points, with savings of up to 90% from usual days. Besides, a huge surprise is on its way – Lazada will be curating a list of deals at its most attractive price points, all below RM4.99. In addition to all the crazy deals, users can also look forward to purchasing LazMall Surprise Box worth up to RM600 each at 10AM and 4PM on 11 November from as low as RM11.

For more information on Lazada 11.11 Biggest One Day Sale, click here or download the Lazada mobile app and follow Lazada Malaysia on social media for the latest updates.

WONDA Coffee fuels football fever with limited edition coffee

Tan Heng Hong

6th November 2022

As the global football event draws closer, WONDA Coffee is back with two new limited edition flavours in Malaysia.

French football team fans can celebrate their favourite football team with WONDA French Coffee. This limited edition flavour is exclusively at Petronas Mesra & myNEWS.

For those supporting Spain, the sweet & creamy WONDA Spanish coffee is now exclusively at Shell Select outlets.

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