Indonesia’s Kosme Group has launched Jiwater with the Indonesian pop band Noah as the brand endorser. Jiwater is a natural artesian water processed with Japanese technology. The new mineral water has a pH level of 7.5 to 8.
MOLTO Premium Gelato in Thailand has launched a series of interesting gelatos including with MILO and French’s Yellow Mustard. It also has launched a gelato made from Ritz Cheese and Ritz Chocolate as part of the Ritz series and with Tasto Signature Potato Chips Chocolate.
MOLTO Premium Gelato has pop-up stores at Silom Complex, Central Ladprao, Central Rama 9, The Mall Thapra, Future Park Rangsit, Central World, Central Bangna and Central Westgate.
Southeast Asia’s most significant wines and spirits trade fair returns with curated itineraries and masterclasses including an exclusive panel discussion with four Master of Wines.
Singapore, 29 August 2022 – ProWine Singapore, one of the region’s most important marketplaces for wines and spirits, returns for its third edition from 5 to 8 September 2022 at the Singapore Expo. A meeting place for participants representing traditional markets and new and dynamic sales regions that are emerging, the highly anticipated trade fair is poised to bring together some of the best products and people from the industry, with about 200 high-quality exhibitors from across 20 countries and regions to meet with an estimated 5,000+ trade visitors from the region.
Jointly organised by Messe Düsseldorf Asia and Informa Markets, ProWine Singapore is co-located with FHA – Food & Beverage. The theme of ProWine Singapore 2022 centres on A New Hope. As the world emerges from the pandemic and begins finding its own momentum again, ProWine Singapore is eager to celebrate the emergence of new brands and uncover how timeless and traditional brands are finding new ways of working. Participants will be able to dive deeper into the innovation processes of these producers on the show floor and through a curated line-up of activities that shine the spotlight on the industry’s response to the rapidly changing landscape caused by recent global events.
Kicking off ProWine Singapore’s knowledge-based line-up of seminars and activities is an engaging and educational panel discussion. Held on 5 September 2022 at 10:30 am, the exclusive panel discussion offers visitors a rare opportunity to see four Master of Wines – Neil Hadley, Tan Ying Hsien, Annette Scarfe, and Richard Hemming – come on stage to share and discuss their perspectives on surviving, growing, and thriving through the pandemic. The four MWs will delve deep into the various innovations that developed over the past two years and share their learnings for a new wine world.
Across the four days, these Masters of Wines, as well as thought leaders and industry experts, will also lead other masterclasses on topics such as:
Discover how Frederiksdal Likør and Mount Faber Leisure Group reinvent Singapore’s iconic cocktail and the journey of sustainability and substance in this official launch.
How Web3 Brings New Value, Community, and Ownership to Wine Online. Moderated by Richard Hemming MW, this discussion features panellists from NFT wine club Club dVin.
Explore innovations and exciting opportunities with Danish winemaker of the year and Denmark’s first Master of Wine, Jonas Tofterup, as he guides you through the world of Frederiksdal’s cherry wines.
Uncovering global market trends, innovations and exciting opportunities for Cream Liqueurs in Asia: ranging from dairy and non-dairy offerings.
Join Master Sommelier Evan Goldstein as she guides you through six Pinot Noirs from California’s lesser-known regions such as Russian River Valley, Carneros or the Monterey AVA.
Paul McArdle, CEO of Overstory, shares how tradition and climate change impact the difference in characteristics between the old and new world wines.
For the full masterclass and seminar schedule, please click here.
Being the region’s first wine and spirits trade fair to return post-pandemic, ProWine Singapore sets the stage for the industry’s mover and shakers to reconnect and refresh their relationships. Producers, distributors, and retailers are empowered to create meaningful connections through industry-tailored programmes and engage in open discussions on changing consumer behaviour, the growing online alcohol market, the ongoing premiumisation trend of wine and spirit products, and more. For the first time ever, trade visitors will also have the chance to embark on a curated journey through the show floor and experience the exhibition according to their interests, such as discovering a range of offerings across origins, appellations styles, and terroir, varietals, and more.
“We are looking forward to staging ProWine Singapore. It’s been four years, and we are eager to continue playing our part as a major industry event and business platform to bring the industry together as we navigate the new realities. Our strong foothold in the markets of Asia and Southeast Asia, and the quality of visitors attending ProWine Singapore ensure producers from Europe, North and South America, and the Oceanic regions will benefit greatly by having a presence at the trade fair,” says Mr Gernot Ringling, Managing Director, Messe Düsseldorf Asia.
The ProWein global portfolio has a long-established history, which first began in Düsseldorf. Over the last 25 years, ProWein has since expanded its presence to include the cities of Singapore, Shanghai, Hong Kong, Sao Paolo and Mumbai. ProWine Singapore made its debut in 2016 as a biennial trade fair, co-located with FHA – Food & Beverage, organised by Informa Markets. It has earned its standing as the region’s leading trade-focused platform for international wine and spirit producers and is the largest of its kind in Southeast Asia. ProWine Singapore, with its co-location with FHA – Food & Beverage, provides the ideal platform for international producers to tap into the growth prospects of Southeast Asia and for trade participants to forge strong collaborations and business contacts across the synergistic wines and spirits, food and hospitality sectors.
Malaysians can get free cholesterol checks throughout September, in conjunction with World Heart Month
Kuala Lumpur, 22 August 2022 – NESTLÉ OMEGA PLUS continues to champion heart health awareness through partnerships with AEON Group. In conjunction with World Heart Month, Malaysians can walk into selected AEON outlets to get their cholesterol checked for free.
Heart disease is one of the leading causes of death in Malaysia with high cholesterol being a major risk factor. Statistics in Malaysia show that 8 million or 40% of adults have high cholesterol. However, not many are aware of the dangers of high cholesterol due to a lack of awareness.
Kam Yi Ling, Brand Executive, Milks Business Unit, Nestlé (Malaysia) said, “As a part of our community outreach, we have been offering cholesterol checks to the community over the past decade. This World Heart Month, we are pleased to be able to resume this effort after putting it on hold during the COVID-19 pandemic. We are thrilled to be able to partner with AEON Group this year to bring awareness on this important initiative to our community,”
“To motivate Malaysians on their journey to improve their heart health, NESTLÉ OMEGA PLUS has a range of products that have been developed as a great and tasty way to help lower cholesterol levels. Two glasses a day of NESTLÉ OMEGA PLUS contains ActiCol®, 1.2g of plant sterols that are proven to help lower cholesterol levels together with a balanced diet and an active lifestyle. The newly launched NESTLÉ OMEGA PLUS Dark Choc in powder format made with the goodness of milk and delicious cocoa encourages Malaysians to manage their cholesterol levels with the tasty dark chocolate flavour,” she added.
Mr. Wan Zia’uddin Haizam Harun, the head of Grocery, Non-Food & Health Beauty Care AEON Group, said, “We are happy to partner with NESTLÉ OMEGA PLUS to be a part of the mission to bring awareness of heart health to Malaysians and our loyal shoppers. We hope that through this cholesterol screening initiative, many more Malaysians will take better care of their health and take proactive action to minimise the risk of developing heart disease.”
NESTLÉ OMEGA PLUS has been a strong advocate for heart health awareness in Malaysia for over 20 years. In conjunction with World Heart Month in September, Nestle Omega Plus is championing heart health by raising awareness on heart health and the factors affecting it, including high cholesterol. This year, NESTLÉ OMEGA PLUS’ month-long Walk A Million Miles event returns to further encourage Malaysians to take care of their heart and manage their cholesterol levels. NESTLÉ OMEGA PLUS will also be pledging RM100,000 to long-standing partners Yayasan Jantung Malaysia (YJM) and Institut Jantung Negara Foundation (IJNF) in support of heart patients in Malaysia upon the achievement of one million miles collectively for Walk A Million Miles 2022.
For more information on the scheduled cholesterol screenings at AEON, visit (https://www.facebook.com/NestleOmegaPlus/posts/AEONRoadshowSchedule).
SHAH ALAM, 27 August 2022 – Carlsberg has once again scored high in celebrating and hosting football punters at an adrenaline-filled football viewing party and autograph session with two Liverpool FC legends in its recent Carlsberg x Liverpool FC LEGENDary Experience held at Plaza Arkadia. Charting its stand as the beer of choice for every football occasion, Carlsberg had gone the extra mile to deliver on its promise of bringing the heart and soul of football to life.
With the longest standing partnership in Premier League history, Carlsberg and Liverpool FC celebrate the spectacular energy of sports and camaraderie in conjunction with its 30th anniversary since 1992. This milestone was commemorated globally, and in Malaysia, local Liverpool FC fans were awe-struck by the exciting introduction of the coveted Carlsberg Liverpool FC Legends Edition exclusive 6-can pack, depicting the jersey designs of six Liverpool FC’s phenomenal icons, who are Ian Rush, John Barnes, Sami Hyypiä,
Robbie Fowler, Jamie Carragher and Luis Garcia.
The Carlsberg x Liverpool FC LEGENDary Experience was an evening memorialised forever. Footies were treated to a slew of activities where they had their face painted, got their airbrush and sticker tattoos of the club symbols as well as action photos taken at the 360 spin-cam. They also showed off their fancy footwork at the ‘Kicks of Glory’ and ‘Golden Glove’ game stations where winners bagged themselves the Carlsberg Liverpool FC Legends Edition exclusive 6-can pack and Carlsberg Liverpool FC money-can’t-buy jersey. The clincher however was the fact that Kopites were given the opportunity to watch a game between Liverpool FC and Bournemouth FC alongside the team’s legends, Sami Hyypiä and John Barnes, who had once commanded the roars of fans around the pitch themselves.
“There is something very special about the bonds of football and Carlsberg. Leveraging on Carlsberg’s global partnership with Liverpool FC, we, here in Malaysia, have been looking forward to celebrating our commitment to football fans by providing the best experiences for every football occasion. Through the Carlsberg Liverpool FC Legends Edition cans, the special appearances of two living legends of the game and with today’s stadium-replica live football viewing showcase, we are confident that we continue to animate the passion of football, especially for Liverpool FC fans,” commented Stefano Clini, Managing Director of Carlsberg Malaysia.
Like every great football party, the evening kicked-off with throngs of fans streaming in early to get ready for the excitement that was about to hit the big screen. The courtyard of Plaza Arkadia, which reflected a sea of red, was decked out in true Anfield match-day style with game booths and loads of Liverpool FC fans clinking their cans of Carlsberg Danish Pilsner and Carlsberg Smooth Draught in the air.
The event soon rolled into high gear with dynamic vocals from SAB A Cappella, which then erupted into applause and cheers as football icons Sami Hyypiä and John Barnes made their way to the stage.
Carlsberg-cum-Liverpool FC fans then quickly gathered as they were rewarded with a meet and greet and photo taking session with the LEGENDS before the curtain raised on the first match of the evening.
The atmosphere at Plaza Arkadia replicated a close representation of the football fever that typically engulfs the stadiums of the Premier League, as Carlsberg continues to deliver the best viewing events in town with immersive activities, entertainment and matches, ticking all the boxes of a football enthusiast. The getup, such as the overall décor, game stations and locker room replica will also continue to be housed at Plaza Arkadia from 28 August to 3 September 2022 for football lovers to enjoy.
For those who could not pop over for the recent Carlsberg x Liverpool FC LEGENDary Experience held at Plaza Arkadia, you can still stand a chance to win the limited-edition keepsake cans when you purchase six full pints, 10 half pints, two buckets or one tower at your favourite bar or when you spend a minimum of RM20 at convenience stores or RM30 at super and hypermarkets and 99 Speedmart on either Carlsberg Danish Pilsner, Carlsberg Smooth Draught or Carlsberg Special Brew.
Consumers can also get the set for free when they buy RM300 worth of Carlsberg Danish Pilsner, Carlsberg Smooth Draught or Carlsberg Special Brew at super and hypermarkets and 99 Speedmart, official Carlsberg’s online stores.
For more exciting news keep up to date by visiting www.carlsbergfootball.com. Be sure to ‘Like’ and ‘Follow’ CarlsbergMY on Facebook at www.facebook.com/CarlsbergMY for the latest updates!
And remember, as part of advocating responsible consumption, #CelebrateResponsibly – if you drink, don’t drive.
29 August 2022 – The recently-concluded MAGGI® “Jom Masak & Berkongsi Bersama” campaign which celebrated the Tadau Kaamatan and Hari Gawai festivities in Sabah and Sarawak respectively, raised a total of RM42,437 in aid of the underprivileged communities.
Proceeds from the campaign will be channeled to three charity homes – the Malaysian Red Crescent Society in Sabah; as well as Hope Place and Special Needs Society Kuching in Sarawak. The beneficiaries will receive upgrades to their existing living facilities as well as contributions including furniture, food and household supplies, which will be distributed to members and communities in need, including people with intellectual disability and welfare homes.
According to Ms. Geetha Balakrishna, Business Executive Officer of MAGGI®, Nestlé (Malaysia) Berhad, “We are deeply grateful and humbled by the love and support we have been receiving from the communities in the East Malaysia over the years. It is indeed a privilege for us to celebrate the Tadau Kaamatan and Hari Gawai festivities together with the community, while extending our helping hand to the underserved segments of the society through our MAGGI® “Jom Masak & Berkongsi Bersama” campaign.
“The response to the MAGGI® “Jom Masak & Berkongsi Bersama” campaign has been amazing as we’ve received a total of more than 400,000 contest entries! Through our campaign partnership with the charity homes, we will now channel the raised funds to these deserving communities as part of our corporate social responsibility (CSR) activation and thus mirroring the hope, humanity and spirit of the Harvest Festival,” said Geetha.
Datuk Asnan Yunus Chung, Chairman of the Malaysian Red Crescent Society in Sabah extended his heartfelt gratitude for the contributions from the MAGGI® campaign. “The funds will be used to improve the conditions of our transportation vehicles to ensure we are able to efficiently deliver food and other critical supplies to the underserved communities, especially in the rural areas,” said Datuk Asnan.
“We have and will always hold dearly to the phrase ‘It takes a caring society to raise a special child’. The contributions received via MAGGI® will be used to upgrade the condition of our operation centre, which directly benefit individuals with learning disabilities within the community,” said Mr. Joseph K L Chuo, President of Special Needs Society Kuching (SNSK).
The MAGGI® “Jom Masak & Berkongsi Bersama” campaign ran from 1 May to 30 June 2022, with MAGGI® contributing RM0.10 for every contest entry received. Ms. Rabiyahton Binti Diwa, 40 years old, from Sabah and Mr. Mohamad Shamsuddin Bin Sanusi, 57 years old, from Sarawak were declared the grand prize winners to drive home a brand-new Toyota Hilux Double Cab 2.4E (AT) 4X4 each. Meanwhile, 4 runners-up from the two states received cash prizes of RM2,000, each.
A Malaysian twist to Pop Meal’s bestselling Masak Lemak, Super Creamy Mac and Cheese and Crazy Spicy Mac and Cheese
KUALA LUMPUR, 29th August 2022 – Serving millions of meals every year since it started in 2020, Malaysian style fast food chain, Pop Meals, knows the Malaysian palate like the back of their hand.
Backed by artificial intelligence (AI) that analyses every order and feedback that a guest provides, Pop Meals profiled over 500 thousand Malaysians to determine their flavour preferences as 40 per cent creamy and cheesy and 37 per cent are partial towards spicy food.
When it comes to protein, over 90 per cent have preferences towards Chicken.
Using this data,the Malaysian style fast food chain will be giving Mac and Cheese a Malaysian twist with a three variety menu in its Mac-deka Trio, The Mac-deka Trio includes the Masak Lemak Mac and Cheese, especially created for this year’s Merdeka, and the ever popular Super Creamy Mac and Cheese and Crazy Spicy Mac and Cheese. The menu will be available for a limited time only between 29 August and 30 September.
On why Pop Meals is giving their classic Mac and Cheese dishes a local twist, Pop Meals’ general manager Shaik Ali said, “Out of the 30 items on our menu, our Mac and Cheese dishes are the clear crowd favourites among Malaysians.
“We have served more than a million Mac and Cheeses in our 32 outlets around the Klang Valley and Seremban since the first Pop Meals store opened in 2020. The menu has gone through over 45 iterations since it was first launched and we’re still continuously improving it based on daily feedback from our guests. Initially, our team thought the Crazy Spicy Mac & Cheese was too spicy but our guests told us they wanted it even spicier so that’s exactly how we improved it! You can truly say Malaysians absolutely love spicy food..
“We challenge anyone to find a more popular Mac and Cheese in Malaysia and we are excited to celebrate the 65th Merdeka Day with three varieties of truly Malaysian Mac and Cheese.”
Shaik commented that The Mac-deka Trio highlights the creamy, savoury, and spicy flavour profiles that Malaysians love so much.
“These authentic Malaysian Mac and Cheese recipes, like all our other menus, was the result of analysing thousands of customers’ feedback and based on these feedbacks, our AI determines the level of creaminess, savouriness and spiciness that Malaysians of all ages would enjoy most so that each meal that comes out of the Pop Meals’ kitchen will surely be a crowd favourite,” he added.
Pop Meals will also be giving out one free Mac-deka Mac and Cheese with the purchase of three A la carte Mac-deka Mac and Cheese with the voucher code MACDEKA31 on the Pop Meals app.
About Pop Meals
Pop Meals is Malaysia’s pioneer digital first, data driven fast food brand using artificial intelligence and guest feedback to drive and improve its menu offering. The digital ordering system is convenient for customers to order for dine-in, takeaway and delivery from their growing network of smart outlets. As Malaysia’s first YCombinator startup, Pop Meals has impressed investors with its innovative use of technology in its end-to-end operating system that enables efficient operations and better experience for its guests
Etika partnered with Hiroyuki to address the country’s increasing environmental pollution by enforcing a collaborative effort to build a more inclusive sustainable future.
KUALA LUMPUR, 29 AUGUST 2022 – It has become increasingly evident that pollution is now one of the major issues impacting the environment and many corporations have come forward to provide solutions in the hopes of making a significant difference, with one of them being recycling. Holding tight to that objective, Etika Group of Companies (“Etika”), one of Malaysia’s leading halal beverage manufacturers, joined hands with Hiroyuki Industries (M) Sdn Bhd, a Japanese manufacturer of high quality Polypropylene (PP) & Polyester (PET) Bands to launch its “Lets Rescue PET Bottles” campaign during the 3-day “Program Kempen Kepenggunaan” organised by the Ministry of Domestic Trade and Consumer Affairs (KPDNHEP) at MyTown Kuala Lumpur.
A highly collaborative initiative launched by Yang Berhormat Dato Sri Alexander Nanta Linggi, Minister of Domestic Trade and Consumer Affairs, this one-year recycling programme (from September 2022 – August 2023) was implemented to establish a better and healthier environment by collecting and recycling post-consumer PET bottles to give them a second life in becoming a reusable material.
Santharuban Thurai Sundaram, Chief Executive Officer of Etika Group of Companies (Malaysia, Singapore and Brunei) shared that the company prioritises sustainability and strives for a better living quality for the present and future generations which are in line with their mission to create new ways of enriching lives.
“Since Etika and Hiroyuki both share similar sustainable development goals, we are certain that this collaboration would lay a solid foundation in preserving the environment. Through our initiative, we hope to decrease the consumption of virgin crude oil, natural gas, carbon dioxide emissions, as well as divert plastic waste from the environment and create a sustainable circular economy,” said Santharuban.
Yang Berhormat Dato Sri Alexander Nanta Linggi added that this programme emphasises the role of consumers in solid waste management and the importance of the recycling process in resource and environmental management, coinciding with the goals outlined under KPDNHEP’s consumer empowerment and the Sustainable Development Goals (SDG).
“The collaboration between KPDNHEP and corporate entity Hiroyuki-Etika is in line with the spirit of ‘collaborative government’ in an effort to foster consumer awareness through consumer clubs in schools and the Student Consumer Movement in higher education institutions across the country, especially in the Klang Valley,” said Yang Berhormat.
To further encourage recycling and make a positive impact on Mother Nature, Etika and Hiroyuki collaborated with 270 schools in Klang Valley to participate in an exciting competition; apart from collecting the most cleaned bottles, students of the participating schools are also required to submit a digital poster themed PET Bottle Recycle and an E-Book that explains the importance of caring for the environment. Participating schools will also receive RM0.50 per kilogramme each month for the PET bottles collected.
The top three schools with the greatest collection of PET bottles will be receiving the following exciting prizes:
Additionally, the top five schools will also have the opportunity to visit Hiroyuki Industries’ factory in Johor Bahru to understand deeper about the value of recycling and waste management while getting a firsthand experience of how the company manufactures its products. These winners will be announced in September 2023.
“Small acts of consideration can go a long way and help protect the environment, hence it’s crucial to instill these green habits from an early age. Sustainability is a continuous journey and we hope this programme will not just benefit the environment but also educate our future generation to turn this into a daily practice in adapting sustainable living,” Santharuban concluded.
Etika encourages all schools and higher education institutions in Klang Valley to participate in making a positive environmental change by registering via https://forms.gle/QPS4K2Lqv672SAU98.
For more information on Etika and its sustainability efforts, please visit www.etikaholdings.com.
Kuala Lumpur, 29 August 2022 – Coca-Cola® Creations is dropping a remix for its newest limited-edition flavor – a collab with GRAMMY-nominated artist Marshmello.
The brand’s first-ever beverage co-created with an artist, Marshmello’s Limited Edition Coca-Cola® bottles the feeling of mixing chart-topping beats in a limited edition drop.
“It was great to collaborate with Coca-Cola® on this limited-edition drop,” said Marshmello. “We created a vibey blend of my favorite flavors in this all-new mix. I think it tastes amazing and I hope fans love it too.”
One might think Marshmello’s Limited Edition Coca-Cola® would be marshmallow-flavored, but as with the epic drops that fill his sets, the magic here is in the unexpected. Marshmello’s Limited Edition Coca-Cola® is a refreshing fusion of the artist’s favorite flavors, strawberry and watermelon, mixed with a great Coca-Cola® taste.
“Music – just like Coca-Cola™ – has such an amazing power in connecting communities and creating opportunities for shared experiences,” said Teejae Sonza, Marketing Director for Trademark Coca-Cola of the Coca-Cola ASEAN & South Pacific operating unit. “For this second Coca-Cola Creations drop we are doing here in ASEAN & South Pacific, we sought to add an unexpected remix of flavors to a great Coca-Cola ® taste, and Marshmello is the perfect collaborator,” she further added. “It is an exciting step for our brand to introduce Marshmello’s Limited Edition Coca-Cola® and invite fans to immerse themselves in Mello’s world.”
Known for his desire to positively impact culture with his music, Marshmello’s collaboration with Coca-Cola® invites fans to experience the Melloverse for themselves.
Fans can also scan the QR code on the can to be transported to the Coca-Cola® Creations online hub via www.coca-cola.com/creations, where several different digital experiences can be enjoyed.
Marshmello’s Limited Edition Coca-Cola® will also be available to purchase at major supermarkets, convenience stores and e-commerce platforms in a Zero Sugar version. Collectible slim cans with striking black and white visuals pay homage to the artist’s signature aesthetic, as well as dripped Spencerian script, melding the brands together into a smooth and satisfying vibe. Coca-Cola® partnered with Forpeople on the packaging design.
Taste the mix for yourself as Marshmello’s Limited Edition Coca-Cola® Zero Sugar variant drops in Singapore, Malaysia, Thailand, and the Philippines this August 2022.
Coca-Cola® continues to explore unique innovations and unexpected collaborations driven by creativity and cultural connections. Visit www.coca-cola.com/creations or follow Coca-Cola on facebook, Instagram, and Twitter to know the latest stories.
HEINEKEN Malaysia’s Star Academy returns with its Guinness Perfect Pour 2022 programme to train and challenge bar staff to be the best Guinness bartender
PETALING JAYA, 29 August 2022 – Learn how to pour the perfect Guinness! Heineken Malaysia Berhad’s (HEINEKEN Malaysia) Star Academy is back once again in search of the best Guinness bartender through its annual Guinness Perfect Pour programme. The programme seeks to train bartenders nationwide to uphold the standards of serving Guinness while rewarding the champion for delivering quality glasses of Guinness. Bar staff in Malaysia are invited to join training sessions across six states from August to October, with participants standing a chance to win an all-expenses paid trip to the home of Guinness in Dublin, Ireland.
It is no secret that mastering the six steps of the Guinness Perfect Pour is key to the best-tasting glasses of Guinness. Guinness Perfect Pour is an annual programme launched in 2017 by HEINEKEN Malaysia’s Star Academy to elevate standards of service in the food and beverage industry, enabling bartenders to serve the perfect Guinness to consumers everywhere. This year, the Guinness Perfect Pour programme takes on a new experiential approach, where participants will go through an immersive experience in understanding the origin, ingredients, and serving rituals of Guinness.
“We are passionate about our customers and consumers, and we strive to give them the best experience in enjoying Guinness. Our commitment to serving high-quality beers extends beyond perfecting the brewing process. We empower our trade partners by training bartenders in mastering the perfect pour to serve beer at the highest quality. The six steps in the Guinness Perfect Pour technique bring out the perfect flavour, aroma, and presentation, making sure that every Guinness fan gets to cheers to a perfect serve, every time. Hence, we are calling for our partner restaurants, pubs and bars to join us in this year’s Star Academy Guinness Perfect Pour, and together we can serve world-class Guinness across the country,” said Vasily Baranov, Sales Director of HEINEKEN Malaysia.
The Guinness Perfect Pour 2022 programme is open for registration, with a goal to train 600 bar staff across the nation by holding sessions in six locations including Sabah, Sarawak, Kuala Lumpur, Johor, Penang, and Ipoh. The training sessions will take on an experiential approach where bar staff go through an interactive guided tour with hands-on experience to master the six steps of the perfect pour. Participants will then undergo both a theory and physical test, with their product knowledge and bartending skills put to the test and graded accordingly.
HEINEKEN Malaysia will select and invite the top seven scorers from the training sessions to attend the award ceremony in October 2022 where the Guinness Perfect Pour 2022 champion will be crowned. During the ceremony, the first and second place winners will walk away with an all-expenses paid trip to Dublin, Ireland, where Irish brewer Arthur Guinness first started brewing the world-known stout over 250 years ago. All participants will also receive a Guinness Perfect Pour 2022 recognition plaque trophy and official certificate upon completion of the training.
For more information on the training session dates and to sign up for Guinness Perfect Pour, bar staff at participating HEINEKEN Malaysia partner outlets including restaurants, pubs, and bars may register on the Star Academy website at www.star-academy.heinekenmalaysia.com or contact 013-3370878. Register your spot today and start serving the perfect glass of Guinness! Registration for each training session closes a day before the respective session’s training date.
