K-pop agency The Black Label has set up a new Thai-based unit The Black SEA in a joint venture with the Thai conglomerate CP Group, reported NME.com. The Black Label Thailand auditions are open to individuals aged 13 years old and above with permanent residency in Thailand. The auditions end on 7 June 2023.
“CP Group aims to inspire a new generation of cultural evolution and transform the way the world experiences Thai and Asian culture,” added the press release.
We have seen how Thai companies are using local Thai celebrities to win over the hearts and minds of consumers in the Southeast Asian region. The prefect example is Ichitan using Bright Vachirawit to promote its RTD beverages in Indonesia.
We feel that such marketing works and is effective in targeting the younger generation. There is also the potential to elevate T-pop or Thai pop into the next big thing after K-pop.
In Indoensia, Puro Pea Protein finally has a chocolate flavour to make pea protein drink tasty to consume. The new Puro Pea Protein Isolate Chocolate has 21g of protein per serving. It is free from cholesterol and sugar. Each serving is 30g and each pack has 10 servings. Pea protein isolate accounts for 92% of the content.
Ayam Brand Singapore has released a series of new products including the new Ayam Brand Sardines in Mala Sauce. The new sardine is the perfect combination of savoury sardines topped off with a unique spicy mala flavour.
The brand, known for its processed seafood, has also unveiled its latest Ayam Brand Pulled Chicken as the answer to a delicious and satisfying meal. Ayam Brand Pulled Chicken is available in Hot Chilli and Mayonnaise.
Image credit: Ayam Brand Singapore
In addition to mala sardines and pulled chicken, Ayam Brand has recently introduced its pasta sauce range featuring unique flavours – Black Truffle Creamy Pasta Sauce (120g), Crab Creamy Tomato Pasta Sauce (120g), Salmon Creamy Pasta Sauce (120g) and Vongole Pasta Sauce (120g).
What we are seeing here is Ayam Brand is looking at capturing more meal occasions by offering different sources of protein such chicken and having pasta sauces for convenient cooking. The objective is to offer a wide varieties of products to help consumers prepare their meals more easily.
Tyson Foods has unveiled its latest First Pride Salted Egg Chicken Nuggets in Malaysia. The new Salted Egg Chicken Nuggets Tempura are made from chicken breast meat.
The new product comes with a new redesigned First Pride logo, which suggests the company is refreshing the brand image of its First Pride range.
Click here to purchase it on Tyson Foods’ official store on Lazada.
Thailand’s Boon Rawd Brewery has ventured into the spirits category by partnering with Scotland’s artisanal distillers. The new product Silver Knight with a dark blue and silver colour palette is tailored to the Thai consumer’s taste.
This premium, authentic and aged Scotch whisky comes with a unique oval bottle structure to give better standout on shelf, according to BlackMoon Studio. The new product targets pubs, bars, and nightlife venues.
Local Siam 77 by Thailand’s Food Factor has launched KAPP POPP, a new microwave pork crackle. The pork crackle was introduced using the local co-creation model in cooperation with Vanusnun from Chiang Mai.
KAPP POPP is available in one serving 25g (THB 49) or a box with 3 servings priced at THB 135 online through Siam 77 and Singha Online Store etc.
Food Factor’s Local Siam 77 operates under the concept ‘LocaLicious’ bringing the best ingredients from the 77 provinces of Thailand under one brand
Gong Cha Malaysia and Inside Scoop have teamed up to launch exclusive drinks featuring Inside Scoop ice cream. The curated drinks Strawberry Milk Float, Milk Tea Float With Pearl and Brown Sugar Teaffogato are topped with Salted Cream Cheese ice cream.
Available at selected outlets from 28 April 2023:
1. SS15 Subang Jaya
2. The Gardens Mall (S-238B, 2nd Floor)
3. EkoCheras Mall
4. Wangsa Walk Mall
5. IOI City Mall
6. Setia City Mall
7. USJ 9 Subang Jaya
8. KL Gateway Mall
9. Mount Austin, JB
TrueCoffee in Thailand has unveiled its latest summer drink Coconut Series comprising three iced drinks and one dessert.
Iced Coconut Shaken Latte
Iced Coconut Dalgona Coffee
Iced Double Coconut
Summer Coconut Cake
Iced Coconut Dalgona Coffee is a dalgona-style coconut milk coffee inspired by the Korean sugar confection dalgona. The Coconut Series is available until 16 June 2023.
After a long hiatus, Thailand-based Tera Food and Beverage Company Limited, which manufactures the curcumin drink QminC, has launched QminC Smoothie Probiotic. The latest product in a shot format is a smoothie made from 100% real fruits.
QminC Smoothie Probiotic contains probiotics strain Bacillus Coagulans GBI-30 that helps to increase the efficiency of the digestive system.
There are three variants:
Strawberry, beet root, banana and raspberry
Organic wheatgrass, apple, kiwi and kale
Valencia Orange, apple, banana and pineapple
QminC Smoothie Probiotic represents the move by QminC to move into the chilled category to offer something fresh to consumers. QminC Smoothie Probiotic has a three-month shelf life.
(L-R) Alexandre Gibot - Managing Director of Porsche Motorsport Asia Pacific, Nazim Azman - Malaysian race driver of Sime Darby Racing Team and Christopher Hunter - Chief Executive Officer of Sime Darby Auto Performance
Kuala Lumpur. 28 April 2023 – Porsche Malaysia, represented by Sime Darby Auto Performance, recently introduced the Sime Darby Racing Team in partnership with young local race driver, Nazim Azman and Earl Bamber Motorsport (EBM).
Sime Darby Racing Team 911 GT3 Cup car iconic batik livery
The team is scheduled to make its debut at the 2023 Porsche Carrera Cup Asia (PCCA) which will flag off at Sepang International Circuit for round 1 and 2 this coming weekend on 28 to 30 April 2023. The series then moves around the region before returning to Malaysia for round 9 and 10 on August 25 to August 27, 2023, alongside round 3 of the Malaysia Championship Series at Sepang International Circuit.
The latest 992-generation 911 GT3 Cup car with iconic batik livery is set to make its entrance with young Malaysian race driver Nazim Azman at the wheel.
Bringing its signature brand of exhilarating motorsports competition to millions across the region, the Porsche Carrera Cup Asia has earned an impressive fan and media following its launch in 2003. Firmly established as Asia’s premier international one-make racing series, 2023 sees a formidable international field made up of brilliant professional and dedicated privateers. A proven testing ground for young talent, as well as a high-profile showcase for the world’s leading GT competitors, today the Porsche Carrera Cup Asia is the choice for the region’s finest drivers.
About Sime Darby Auto Performance Sdn. Bhd.
Sime Darby Auto Performance (SDAP) is a subsidiary of the Motors division of Sime Darby Berhad. SDAP has been the authorised importer of Porsche in Malaysia since 2010, and distributes Porsche vehicles and parts, as well as provides after-sales services for Porsche vehicles in Malaysia through its four Porsche Centres nationwide, namely Porsche Centre Ara Damansara, the largest Porsche Centre in a single facility within Porsche Asia Pacific, Porsche Centre Sungai Besi, Porsche Centre Penang, and Porsche Centre Johor Bahru.
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