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FWD Insurance collaborate with Chef Chumpol Jangprai to introduce special menu from assam tea leaves

By
Tan Heng Hong
-

FWD Insurance collaborate with Chef Chumpol Jangprai to introduce special menu from assam tea leaves, local product from the Lahu Doi Pu Meun Community Development Project

Thursday 27 April 2023 – FWD Life Insurance Plc (“FWD Insurance”), led by Ms. Pavarisa Chumvigrant, Chief Branding and Communications Officer, has partnered with Chef Chumpol Jangprai, a 2-Michelin-star chef and UN-appointed “sustainable food ambassador”, to launch special food and beverage menu featuring Assam tea leaves as the main ingredient.

These menus are part of the Lahu Doi Pu Meun Community Development Project, consisting of 3 menu items: Yum Yod Assam Tea and Fried Fish with Herbs, Braised Pork Rice with Assam Red Tea, and Gyoza Yod Cha Pu Muen, along with 2 beverages, namely White Tea Peach Lemon Soda and White Tea Mixed Berry Mojito. These menus will be served at Waan Thai restaurant (Thonglor Soi 9) until June 30, 2023.

The Lahu Doi Pu Meun Community Development Project in Mae Ai District, Chiang Mai Province, aims to promote sustainable growth in society, economy, and environment. FWD Insurance collaborate with the School of Bioresources and Technology of King Mongkut’s University of Technology Thonburi and the Designated Areas for Sustainable Tourism Administration (DASTA) to enhance the economy by improving quality and standardization, and by promoting Assam tea from Doi Pu Muen. This initiative aims to establish a solid foundation for the community’s sustainable development across society, economy, and environment.

Shopee Express Couriers Drive Community Inclusion and Business Success

By
Tan Heng Hong
-

Backbone of Community Enablers: Almost 90% of Couriers Driving Change Beyond Deliveries

KUALA LUMPUR, 27 APRIL 2023 – A new study(1) by Shopee Express has found that 1,317 Malaysian couriers are committed to building robust relationships with local communities. 87% of couriers surveyed provide trustworthy nationwide delivery services, engage with people from diverse cultures, and develop a deeper understanding of the areas they operate in. The remaining believe that their work enables local businesses to expand their market reach, which contributes to their growth and creates new job opportunities.

The success of businesses and communities relies heavily on these couriers who are truly unsung heroes. Especially for local businesses, they are always adapting to meet the changing demands of their customers, while many households, especially those of the elderly and disadvantaged, have greatly benefited from the services of couriers. This is made possible by the fact that 80% of couriers deliver at least 80 parcels on a daily basis, while the rest handle a smaller number of parcels due to other commitments.

Given their intention to deliver parcels safely to the customers they value, 80% of couriers prioritise customer needs by considering factors such as urgency, location, and timing, while the other 20% take into account their own capabilities, such as parcel size, weight, and order received, when evaluating the feasibility of delivering parcels. 

When asked ”What do you enjoy most about working as a Shopee Express courier?” – 56% of couriers enjoy the job’s flexibility and breaks, 25% value the opportunity to take ownership of their successes and hard work, and 19% appreciate the teamwork and training courses that come with being part of the community. Couriers also have been able to support their households by scheduling work trips at their convenience, which allows them to maintain their standard of living while continuing to develop their skills.

With countless deliveries to complete everyday, these couriers believe that having certain qualities is helpful in making them more efficient and productive. 80% of couriers surveyed identified honesty and reliability as crucial – they are responsible for delivering parcels safely, on time, and securely to customers. 20% think that possessing a positive mindset and ample knowledge is essential, which means being able to adapt to changes and staying calm in difficult situations.

All couriers know that customers want their parcels to arrive safely. 8 out of 10 couriers recalled pushing through circumstances to deliver in bad weather or remote areas, whereas the remaining couriers remembered playing a role in making someone feel valued by delivering for special occasions. These experiences motivate couriers to keep doing their job as it reminds them of the positive impact they have on people’s lives.

Cheah Lee Sun, Head of Shopee Express, said, “Our couriers clearly play a crucial role in the communities they serve. We appreciate their tireless efforts to complete deliveries on time and build stronger connections with customers. As the backbone of our business, we are here listening to their needs and accommodating them as much as we can. This is just one of the ways we provide a better peace of mind not just to our couriers, but also to our customers who rely on us to deliver their parcels with utmost care and efficiency.”

When asked how being a Shopee Express courier impacted their lives, 34% of couriers had improved their time management skills by prioritising their tasks effectively. For 27% of them, their work allowed them to provide meaningful support to their families. 23% learned about the importance of being accountable in delivering parcels, and 16% felt a sense of purpose in life and saw opportunities for career advancement.

“We are happy to see that many of them have a better understanding of how to communicate with customers, build rapport, and become more skilled over time in managing a consistent stream of work and balancing personal responsibilities,” Cheah concluded.

  1. Shopee Express’ 2023 Expressing Local Love study was conducted between 9 March 2023 and 31 March 2023. 87% of couriers surveyed provide trustworthy nationwide delivery services, engage with people from diverse cultures, and develop a deeper understanding of the areas they operate in.

FedEx Lights Up Malaysia’s Iconic Kuala Lumpur Tower to Celebrate Milestone Anniversary

By
Tan Heng Hong
-
FedEx Lights Up Malaysia's Iconic Kuala Lumpur Tower to Celebrate Milestone Anniversary

KUALA LUMPUR, Malaysia, April 27, 2023 – FedEx Express, a subsidiary of FedEx Corp. (NYSE: FDX) and one of the world’s largest express transportation companies, celebrated its anniversary by lighting up the Kuala Lumpur Tower, one of the tallest structures in Southeast Asia, in shades of the official FedEx colors purple and orange on April 17.

This year marks the 50th anniversary of FedEx worldwide and the 30th anniversary of FedEx in Malaysia. To celebrate this significant milestone, the company had the Kuala Lumpur Tower lit up to express its commitment to its customers and its gratitude for being welcomed as a member of the community for decades.

FedEx began its operations on April 17, 1973, in Memphis, Tennessee, with 389 team members and 14 aircrafts. On that first night, the company delivered 186 packages to 25 cities across the United States. Now, the company employs nearly 530,000 employees worldwide and ships 16.5 million packages daily across the globe.

Over time, FedEx expanded its services to include international destinations, launching its first international services in Asia and Europe in 1984. In 1993, the company introduced direct services to customers in Malaysia, further expanding its global reach and capabilities. FedEx in Malaysia launched a transpacific next day service for Penang in 1997 and opened a facility in Batu Kawan to strengthen the network and meet local customer demand in 2020.

At this important milestone, FedEx is committed to stay ahead of the supply chain curve by focusing on best-in-class innovations that will pave the way for the future.

FedEx team members across Asia Pacific, Middle East and Africa (AMEA) including Malaysia came together with those across the globe to celebrate the company’s 50th anniversary through 50 Days of Caring. Team members supported the communities they serve every day by volunteering their time and donating items to agencies in need. Whether it was through refurbishing schools and hospitals or cleaning up parks and beaches, giving back is part of the company’s culture. FedEx also recently announced it exceeded its FedEx Cares 50 by 50 goal of helping 50 million people by its 50th birthday.

THAIFEX – Anuga Asia, the region’s largest food and beverage trade show on track to generate 70,000 million baht in revenue this May

By
Tan Heng Hong
-
  • Organised by The Department of International Trade Promotion (DITP), the Thai Chamber of Commerce (TCC) and Koelnmesse, THAIFEX – Anuga Asia set to attract over 3,000 exhibitors from 43 countries and 60,000 trade visitors, buyers and decision-makers from over 120 countries at IMPACT Muang Thong Thani, Bangkok from 23 to 27 May, 2023
  • Themed, Beyond Food Experience, the trade show will be held over 11 exhibition halls grossing a total exhibition area of 130,000 square metres with over 5,500 booth

Bangkok, Thailand, 26 April 2023 – The Department of International Trade Promotion (DITP), Ministry of Commerce of Thailand, in collaboration with the Thai Chamber of Commerce (TCC) and Koelnmesse (KM) is set to host THAIFEX – Anuga Asia 2023 from 23 to 27 May 2023, at Impact Muang Thong Thani, Bangkok, Thailand. THAIFEX – Anuga Asia 2023, Asia’s largest and most comprehensive food and beverage trade show, will gather more than 3,000 exhibitors to engage in business discussions with buyers from across the globe, with a targeted total transaction value of 70,000 million baht.

Ms. Natiya Suchinda, Director of the Office of Agricultural and Industrial Trade Promotion, DITP, stated that the COVID-19 pandemic had impacted the THAIFEX – Anuga Asia events from 2019-2022. However, with the situation returning to normal this year, the three organisers are preparing for a fully organised event, bigger than before the outbreak. This upcoming trade show will be the largest and most comprehensive in Asia for the food and beverage industry, providing entrepreneurs with a global platform to negotiate deals, be inspired, discover innovations and technologies, while creating marketing opportunities. The event aims to further emphasise Thailand’s potential as a leader in producing and exporting world-class quality food, in line with the Ministry of Commerce’s policy to promote Thai cuisine.

“This year, more than 3,000 companies from 43 countries, including 1,200 Thai businesses, will showcase their products and services across 5,500 booths. The participating countries include East Asia, ASEAN, Europe, the United States, Australia, Latin America, and the Middle East. The event anticipates an attendance of over 60,000 trade visitors from 120 countries, fueled by a strong global interest in Thai food and beverages. The primary goal of THAIFEX – Anuga Asia 2023 is to generate immediate orders, and it is estimated to facilitate business transactions worth over 70 billion baht, with online purchases exceeding 1.5 billion baht,” revealed Ms. Natiya.

The trade show will feature 11 zones, showcasing a diverse range of food and beverage products, including coffee and tea, drinks, fine food, food service, food technology, frozen food, fruits and vegetables, meat, rice, seafood, and sweets and confectionery. There will be special activities including the Thailand Ultimate Chef Challenge competition, knowledge sharing seminars and the Export Clinic, a trade fair activity with commercial attachés. The trade fair will also host a variety of special zones to create an immersive experience for visitors and provide insights into the latest food and beverage trends. The zones include THAIFEX – Anuga Halal Market, THAIFEX – Anuga Organic Market, THAIFEX – Anuga Future Food Market, Future Food Experience+, THAIFEX – Anuga tasteInnovation Show, and Thai SELECT pavilion. It will also host interesting exhibitions, including The DITP Service Center, Thai herbal products, “Thailand: The Land of Tropical Fruits”, THAIFEX – Anuga Halal Pavilion, and information kiosks from various agencies. Additionally, this trade show will launch THAIFEX – HOREC Asia, a new trade show aimed at industry players in the HoReCa industry.

In addition to the on-ground event, the THAIFEX – Virtual Trade Show has been organised to cater to the needs of those who are unable to travel. This virtual trade show enables attendees to browse and select product categories of interest, while viewing 3D models, videos, product catalogues, and product images. They can also negotiate trade deals via video calls, chat, or messaging.

Mr. Kitsana Vachekrilas, Secretary General of the TCC, emphasised Thailand’s strong position as a food and beverage producer in the region. In 2022, Thailand was the 15th largest food exporter in the world, with a value of 1.36 trillion baht, representing an increase of 22.7% compared to the previous year. This growth was driven by the increasing demand for food products across global markets, as many countries gradually reopened their borders in early 2022.

“The THAIFEX – Anuga Asia event is important for Thai entrepreneurs, including large businesses, SMEs, and startups to bring their products and services to domestic and international markets. The full-scale return of the event this year has met with positive responses from many large business operators, as it allows operators to test market viability and create business opportunities on a global level. We believe that this event will help promote the growth of Thailand’s food and beverage industry significantly.” said Mr. Kitsana.

In addition, THAIFEX – Anuga Asia will present innovative and environmentally conscious production methods, including Carbon Footprint and Eco Score labeling, while highlighting Zero Waste and Food Waste products to promote sustainable practices across the value chain. The organisers will demonstrate that the advances in sustainability are not just a fleeting trend but are rapidly becoming a reality that must be embraced by all stakeholders.

Mr.Phusit Sasitaranondha, Co-founder and Managing Director of KM Thailand, expounded on the integration of sustainability initiatives at THAIFEX – Anuga Asia 2023. “As we work towards a more sustainable trade show, the organisers are taking measured steps to reduce its environmental impact. We’re amplifying our use of digital screens and mobile apps, while reducing printed materials such as show guides and brochures. Other significant strides in our sustainability efforts at THAIFEX – Anuga Asia include eliminating carpets along the aisles, and by rolling out e-badges, we’ve successfully saved over 70,000 lanyards from being issued. Furthermore, we’re committed to recycling by repurposing our banners into reusable bags that will be donated to schools and charity organisations. We understand the importance of responsible resource management and are consistently setting clearer goals to execute a resource-friendly trade show. Our ultimate goal is to lead the way and inspire others to join us on this journey towards a greener future.”

Those interested can inquire about THAIFEX – Anuga Asia 2023 at the Department of International Trade Promotion (DITP) by calling 1169. For more details and to register for the event, please visit www.thaifex-anuga.com. Trade days will take place during 23–27 May, 2023 (10.00 AM – 6.00 PM), while public day will be 27 May, 2023 (10.00 AM – 8.00 PM) at the IMPACT Challenger Halls 1-3 and Exhibition Halls 5-12 located in the IMPACT Exhibition and Conference Center, Muang Thong Thani, Bangkok, Thailand.

Tasty Goodness in a Brand New Package from F&N Magnolia, the trusted go-to dairy brand across generations

By
Tan Heng Hong
-

Singapore, 25 April 2023 – For more than 85 years, F&N Magnolia has been a staple at breakfast tables in many Singaporean households. Families and milk lovers have also been delighted by the novel, trendy and limited-edition flavours, making mornings fun and exciting. This year, fans of F&N Magnolia will be treated to a brand-new refreshing look, with splashes of modern elements and eye-catching colours.  

It took hard work and continuous effort for F&N Magnolia to become one of Singapore’s well-loved brands today. The story of F&N Magnolia‘s humble beginnings began in 1937. By 1940, its first dairy farm was set up at Chestnut Drive, Bukit Timah. This laid the foundation for a modern milk manufacturing industry. The 180 acres of farmland was eventually populated by a herd of specially imported temperate cows.

By the late 50s, the iconic pyramid-shaped Tetra Pak lived up to its slogan “the peak in quality in every household”, winning top awards in the 1977 Singapore Packaging Award Competition by the Singapore Manufacturing Association. Throughout the 1990s, F&N Magnolia continued to improve its milk packaging that led to the introduction of the sealed screw cap technology. The innovation kept the cartons sealed for extra freshness. Today, F&N Magnolia remains as one of the most trusted homegrown brands for dairy products and promises to provide nutritious, delicious and wholesome goodness for everyone. 

Delicious and nourishing, the numerous benefits of milk are often forgotten or not fully appreciated. According to Healthhub.sg, milk is an excellent source of calcium and phosphorus which are essential for the maintenance of strong bones and teeth1. The presence of Vitamin D in dairy products helps with the absorption of calcium, which is important at every age2. Milk naturally contains water, high-quality protein and carbohydrate, making it uniquely suitable as a post-exercise recovery drink for fitness enthusiasts and those who embrace an active lifestyle3. 

A glass of tasty goodness a day goes a long way. One serving (250ml per serving) of F&N Magnolia 100% Fresh Milk provides 9.5 grams of protein – equivalent to about 1.5 eggs4, and 300mg of calcium, slightly more than one-third of the recommended dietary allowance for an adult between 19 to 50 years old, according to Healthhub.sg5. Enjoy milk in different ways by adding it to different dishes and beverages like Latte, Avocado Milkshake, Breakfast Pancake and Creamy Chicken Mushroom Pasta. For those who are lactose intolerant, indulge in F&N Magnolia Lactose Free Milk instead. For some quick and easy recipe ideas, please refer to the digital Recipe Book:  https://www.yumpu.com/en/document/read/67938473/fn-magnolia-recipe-book

Enjoy the benefits of milk with the newly revamped packaging in the morning and throughout the day. F&N Magnolia, which is Halal certified, is available at all leading supermarkets, hypermarkets, and convenience stores at the following Recommended Selling Prices: 

  1. F&N Magnolia 100% Fresh Milk 
  • 946ml – $3.50
  • 475ml – $2.42
  1. F&N Magnolia Chocolate Flavoured Milk 
  • 946ml – $3.50
  • 475ml – $2.42
  1. F&N Magnolia Low Fat Fresh Milk 
  • 946ml – $3.50
  • 475ml – $2.42
  1. F&N Magnolia Lactose Free Milk 
  • 946ml – S$4.55
  1. F&N Magnolia Low Fat Hi-Cal Milk with Oats 
  • 946ml – S$3.50
  1. F&N Magnolia Low Fat Hi-Cal Milk with Omega 
  • 946ml – $3.50

140 Years of Enjoyment and Goodness  

F&N celebrates its 140th anniversary this year. Over the years, the different brands under the F&N umbrella have touched the lives of people from every walk of life, and have been a part of many memories and milestones. In the years to come, the F&N brand will continue to stand for quality and most importantly, pure enjoyment and goodness.

For more information, please visit www.magnolia.com.sg or https://sg.fnlife.com/magnolia. Follow F&N Magnolia on Facebook or @fnnmagnolia on Instagram for more updates.

1.     “5 Benefits of Drinking Milk”, Healthhub.sg, https://www.healthhub.sg/live-healthy/1495/dear-dairy

2.     “Calcium and Vitamin D: Important at Every Age”, National institute of Health, Osteoporosis and Related Bone Diseases, National Resource Centre, https://www.bones.nih.gov/health-info/bone/bone-health/nutrition/calcium-and-vitamin-d-important-every-age

3.     “Cow’s milk as a post-exercise recovery drink: implications for performance and health”, National Library of Medicine, National Centre for Biotechnology Information, https://pubmed.ncbi.nlm.nih.gov/30379113/

4.     “Egg Facts: Nutritional Value, Cholesterol Count, and More”, HealthXchange.sg, https://www.healthxchange.sg/food-nutrition/food-tips/egg-facts-nutritional-value-cholesterol-count

5.     “Recommended Dietary Allowances”, Healthhub.sg, https://www.healthhub.sg/live-healthy/192/recommended_dietary_allowances

 

Photo Download Link: http://www.dropbox.com/sh/0kjfr0u7i2m2gf3/AAB0niLXMefL0SugCuTW536La?dl=0

 

Sushi King Celebrates One Million Happy Members With More Than RM1,000,000 in Rewards

By
Tan Heng Hong
-

 Sushi King launches exciting Spin and Win campaign through Sushi King App, offering valuable prizes and rewards for loyal customers!

KUALA LUMPUR, 26 APRIL 2023 – Sushi King, Malaysia’s largest Japanese sushi restaurant chain, has achieved a momentous milestone of one million members in its renowned loyalty program through the Sushi King App as of March 2023. To express their appreciation to their loyal customers, Sushi King is thrilled to launch its 1 Million Happy Members’ campaign offering prizes worth over RM 1,000,000 from 1 May till 31 May 2023!

From the first day of May onwards, Sushi King members can participate in the Spin and Win campaign with every RM 50 spend in a single receipt. The higher the amount spent, the greater your chances of winning exclusive prizes including a trip to Japan, Oppo N2 Flip phones, Apple Watch SE, 600,000 total Smile Points and more.

The milestone of achieving one million members on the Sushi King loyalty program is a testament of the members’ love for Sushi King and Japanese food culture, and this campaign is a gesture of gratitude by Sushi King to all one million members who have made Sushi King their Happy Sushi Place. Through this mutual love for Japanese cuisine, Sushi King is committed to continue providing quality Japanese cuisine and experience to all.

“Reaching this one million happy members milestone would not have been possible without our long-supporting customers, and we are extremely humbled and grateful for this. With this campaign, we hope to give back to our customers and make their dining experience with us even more special and memorable,” said Mr. Hiroki Mori, the Managing Director of Sushi King Sdn. Bhd.

Since launching its loyalty program in January 2019, Sushi King has been providing rewarding experiences that allow members to earn and redeem Smile Points, Birthday Rewards, Surprise Rewards, Smile Stamps and more. Through this loyalty program, members will be among the first to receive the latest updates about Sushi King’s promotions, enjoy surprise rewards at their Happy Sushi Place, and more!

“At Sushi King, we are honoured to be a part of our customers’ lives and share our passion for Japanese cuisine with over one million happy members. Our goal is to bring happiness and real ‘Smiles’ on our members’ faces through our evolving loyalty program initiatives. As we celebrate more milestones, we look forward to serving our customers with more exciting promotions and delectable new menu offerings in an enjoyable dining experience that they deserve,” added Mr Hiroki.

Join the excitement this May and stand a chance to win incredible prizes of a grand prize trip to Japan, Oppo N2 Flip phones, Apple Watch SE, 600,000 total Smile Points and more exciting prizes worth over RM 1,000,000! Even if you’re not a member yet, you can still be a part of this celebration with Sushi King by downloading the Sushi King App now from Google Play Store, Apple App Store or Huawei App Gallery and sign up today.

For more information about Sushi King’s 1 Million Happy Members’ Spin & Win campaign, visit the official website at www.sushi-king.com, and follow Sushi King’s social media accounts on Facebook (@sushikingasia) and Instagram (@sushikingmalaysia).

Makro “Goes Green” with its Launch of EV Delivery Fleet

By
Tan Heng Hong
-

Tuesday 25 April 2023 – To cope with air pollution issues, Makro unveils its plan to use clean energy delivery fleet by deploying more than 300 EV trucks through a partnership with CP Foton. This initiative is expected to reduce over 2,500 tons of carbon dioxide emissions per year by 2025 which demonstrates the company’s unwavering dedication to sustainability and emphasizes the importance of carbon footprint reduction in all dimensions as well as to achieve carbon neutral by 2030.

“Makro commits to be an environmentally responsible business and aims to reduce carbon emissions throughout its supply chain. Recently, Makro has partnered with CP Foton Sales Co., Ltd, a leading importer of global EV brand “FOTON”, to test electric-powered delivery trucks for “Makro Pro” customers in the Bangbon and Pak Chong – Khao Yai areas. The plan involves implementing more than 300 clean energy delivery trucks to Makro’s fleet over the next three years which is expected to provide over 150,000 trips per year. This will result in a significant reduction of carbon dioxide emissions up to 2,500 tons per year, equivalent to planting 114,000 trees,” said Mr. Tanit Chearavanont, Chief Executive Officer – Makro Thailand.

“Makro is aware of the air pollution issue and global warming, which are crises at present. Therefore, we are moving forward to reduce carbon dioxide emissions in all aspects of our business, from end- to-end. By changing our delivery fleet to use clean energy and focusing on a green business ecosystem throughout the supply chain, the project marks a significant step in the transformation of the wholesale business in Thailand towards sustainability,” Mr. Tanit added.

This project is part of a larger effort that Makro is working on to achieve its goal of being carbon neutral business by 2030 while supporting the energy management plan of the Ministry of Energy to reduce PM2.5 and greenhouse gas emissions. With the implementation of this plan to use clean energy delivery trucks, Makro is taking another step towards building a more sustainable future for all.

“Unleash a delicious combo: ‘Coca-Cola’ and ‘CPF’ join forces with a special pairing promotion – Enjoy ‘Coke’- ‘CP’ for an unforgettable meal occasion experience”

By
Tan Heng Hong
-

Wednesday 26 April 2023 – The Coca-Cola system in Thailand, the leading soft drink brand in the country, consisting of ThaiNamthip Corporation Limited, HaadThip plc., and Coca-Cola (Thailand) Ltd., has announced a partnership with ‘CP’ under Charoen Pokphand Foods plc, the leader in the integrated food industry.

The aim of the partnership is to offer consumers a special price for the delectable combination of ‘Coke’ Zero Sugar drinks and ‘CP’ packaged food, specifically product featuring sausage, reiterating the campaign’s slogan is ‘The Right Pair for the perfect rhythm, in every Break Meal’.

It reinforces the commitment of the partnership to make every meal a special moment, whether it is a quick meal outside or a light meal during the day. Additionally, the campaign aims to ensure that the new generation can enjoy every break activity, such as the currently trending random dance craze among teenagers across the country.

The campaign ‘The Right Pair for the perfect rhythm, in every Break Meal’ comes with a special promotion for consumers to match deliciousness in every meal. Consumers can conveniently pair their favorite thirst-quenching ‘Coke’ Zero Sugar or ‘Coke’ Original Taste with delicious CP packaged food at convenience stores, supermarkets, and hypermarkets across the country from today until June 2023. In order to add more fun, ‘Coca-Cola’ and CPF have also prepared marketing and consumer communication activities to provide a special experience and deliver happiness through delicious, value-for-money meals from ‘Coca-Cola’ and CPF. Customers can find more information and follow special promotions on Facebook at www.facebook.com/cocacolaTH, https://www.facebook.com/brandcp/ and www.facebook.com/CPFGroup.

SILAT-MAN SPOTTED IN KUALA LUMPUR CENTER!

By
Tan Heng Hong
-

Malaysians were challenged to show their silat moves to win The Chicken Rice Shop vouchers! 

In conjunction with Ramadan and to welcome the festive season of Raya, The Chicken Rice Shop (TCRS)  recently launched its specially curated menu, the Ayam Kilau to treat its customers to a fulfilling dining experience.

To pay tribute to the ancient art related to the name of the newly launched menu, kilau (which also means shine in Malay), Mohd Taqiyuddin, a gold medalist in pencak silat at the SEA Games 2022, made an appearance around Kuala Lumpur where he challenged the public to perform the traditional Malay martial arts. Those who completed the challenge won themselves RM50 worth of TCRS’s vouchers!

Get The Taste of Ayam Kilau by The Chicken Rice Shop!

Available from now till 21 May 2023 at all TCRS outlets nationwide, Ayam Kilau comes in three different sets – Meal A (1 pax), Meal B (2 pax) and Meal C (4 pax), catering to small and big groups. If you’re one of those who are craving for a spicy authentic local meal, then it’s your turn to silat your way to The Chicken Rice Shop!

For more information on the latest Ayam Kilau menu, visit www.thechickenriceshop.com or its Facebook page https://www.facebook.com/thechickenriceshop/

Berbuka with The Chicken Rice Shop new Ayam Kilau

By
Tan Heng Hong
-
Ayam Kilau and Sambal Hijau Kilau

The Chicken Rice Shop has launched Ayam Kilau and Sambal Hijau Kilau for Ramadan and Raya. The latest menu features deep fried chicken with a special green sambal. The dish also comes with assorted ulam including cucumber, cabbage, tempeh and fried tofu to make it a hearty and healthy meal.

The word Kilau is inspired by the epic Malaysian historical figure Mat Kilau who had fought against the British colonists in Pahang before independence. The story was turned into a movie, which hit the silver screen in 2022, and was the number one local film in the Malaysian box-office chart.

The Chicken Rice Shop latest Ayam Kilau meals comprises:

Meal A (1 pax: RM 28.9)

  • Ayam Kilau Pak Choy with Oyster Sauce (Small)
  • 1 Bowl of Rice
  • 1 Soup of the Day
  • 1 Choice of Beverage

Meal B (2 pax: RM 63.9)

  • Choice of Single Serve Chicken
  • Nyonya Pai Tee (Regular)
  • Sai To Fish Ball (Regular)
  • Choice of Vegetables
  • 2 Bowls of Rice
  • 2 Soup of the Day
  • 2 Choice of Beverage

Meal C (4 pax: RM 114.9)

  • Ayam Kilau Choice of Quarter Chicken
  • Nyonya Pai Tee (Large)
  • Penang Rojak (Large)
  • Penang Famous Chicken Roll (3pcs)
  • Choice of Vegetables
  • 4 Bowls of Rice
  • 4 Soup of the Day
  • 4 Choice of Beverages
Ayam Kilau Meal C

We opted for Meal C as there were quite a number of us. We were thrilled to see the large serving of food including the delicious Sambal Hijau Kilau, which is the perfect condiment for Ayam Kilau.

The all-time favourite Penang Rojak, Penang Famous Chicken Roll and Nyonya Pai Tee continue to set a high standard in taste.

Penang Rojak
Penang Famous Chicken Roll

The vegetable of the day was garnished with a generous serving of sambal as well.

Vegetable of the day

The Ayam Kilau meal comes with a tasty Slurrrp Bandung with cincau or grass jelly garnished with mint.

Slurrrp Bandung

The tasty Slurrrp Bandung with cincau garnished with mint does not come with the meal. It needs to be ordered separately.

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