Knorr has introduced its Korean Style Barbecue Sauce to the Thai market, offering consumers authentic Korean flavour in a convenient one‑bottle solution. Suitable for stir‑frying, marinating, and grilling, the sauce brings versatility to popular dishes such as Korean BBQ pork and bulgogi stir‑fry.
Retailing at THB 65 per bottle, the product is now available at Makro stores nationwide, reflecting Knorr’s commitment to delivering globally inspired flavors tailored to local consumer demand.
Taokaenoi has recently entered into the flavoured konjac snack market in Thailand. Selling under the Super Groob label, the crunchy konjac snacks are in three flavours: Super Groob Squid (Mala & Nori Seaweed), Super Groob Shrimp (Mala Original) and Super Groob (Mala & Nori Seaweed).
Spicy konjac snacks, already popular in China, are gaining traction in Southeast Asia, prompting local players in Southeast Asia to launch their own brands, primarily through OEM partnerships with Chinese manufacturers.
Southeast Asian players such as Sunsu (under the Muek Groob brand in Thailand) and Taokaenoi (Super Groob) hold a competitive advantage, as they can readily leverage their established distribution networks and brand recognition to expand both market reach and consumer base. Local players benefit from a deep understanding of their consumers, enabling them to succeed through tailored marketing strategies and packaging designed specifically for domestic markets.
In Taokaenoi’s case, the company selected Gen Z idol Jenny (Methika Jiranorraphat) as its brand ambassador, embodying the product’s fun, mischievous and edgy personality.
Sunsu, meanwhile, transforms its distinctive packaging into playful characters, using design as a storytelling tool to engage consumers and differentiate itself in the competitive konjac snack market.
Taokaenoi’s Super Groob highlights a superior taste profile—tastier, crunchier, and more flavourful—crafted with a distinctive spicy mala recipe paired with Taokaenoi seaweed. The product is also free from cholesterol and fat, while being low in sodium and calories, making it an appealing choice for health‑conscious consumers.
Speed is critical in the konjac snack market, as the faster a brand can introduce consumers to its taste, the greater its ability to shape consumer perception and set the standard.
Innovation in kombucha and other fermented beverages remains strong in Thailand, as seen in the ongoing development of kombucha, apple cider vinegar and other gut‑friendly drinks. The latest addition to Thailand’s kombucha lineup is Nichi Kombucha by Thailand’s Kurito Foods.
Each bottle is packed with multiple benefits, including balancing the gut with BC30 good bacteria to support regular digestion, detoxifying from within to restore normal gut function, and boosting immunity through probiotics that help fight harmful germs. It also aids digestion when consumed before or after meals, reduces bad fats to keep the body light and comfortable, and offers a low‑calorie, refreshing option that can be enjoyed guilt‑free.
Tuesday 25 November 2025 – BRAND’S VETA by Suntory Beverage & Food Thailand, the leader of health enrichment products in Thailand and Indochina under the BRAND’S trademark, is entering a new health and wellness category with the launch of “BRAND’S VETA Jelly,” an innovative jelly strip product made from concentrated fruit juice. BRAND’S VETA Jelly reimagines health through a “Casual Wellness” concept, combining great taste and fun with wellness benefits tailored to Gen Z and modern consumers who seek simple, enjoyable, and accessible daily self-care. The launch features two delicious, benefit-rich formulas: “Astaxanthin Collagen Zinc 5-in-1” and “Lutein 5:1.” To capture Gen Z’s vibrant, health-conscious spirit, BRAND’S VETA has enlisted popular duo PJ and Leon as presenters, representing the energy of a generation that loves to live life to the fullest.
Napis Sasivimolkul, Marketing Director for BRAND’S Bird’s Nest and BRAND’S VETA at Suntory Beverage & Food (Thailand) Co., Ltd., stated, “We believe that taking care of your health shouldn’t be complicated or stressful; it should be easy and integrated into your daily life. Guided by our ‘Seikatsusha’ philosophy, which emphasizes deep understanding of consumers’ lives, BRAND’S VETA is committed to innovating products that meet the lifestyles and wellness needs of every generation. Our research shows that younger consumers, especially Gen Z, are increasingly health-conscious and embrace a ‘Healthy is Cool’ mindset. They seek wellness solutions that are fun, trendy, and convenient, with particular focus on eye health and beauty.”
“The launch of BRAND’S VETA Jelly represents a significant step in our evolution as a lifestyle solution brand. It introduces our ‘Casual Wellness’ concept, which seamlessly integrates easy self-care and a sense of fun into people’s daily lives. This product offers the new generation a delicious, convenient, and stylish way to look after themselves, expanding access to self-care and allowing BRAND’S VETA to become a true part of their everyday lives every moment,” he added.
BRAND’S VETA Jelly: Great Taste, Full Benefits in Every Strip
BRAND’S VETA Jelly is formulated without preservatives or artificial colors. Made from delicious concentrated fruit juice, it is available in two wellness-focused formulas:
BRAND’S VETA Jelly Astaxanthin Collagen Zinc 5-in-1 – Designed as a great option for those focused on skin health and beauty, this formula combines the delicious taste of pomegranate juice with five key ingredients: astaxanthin, collagen, vitamin C, high vitamin E, and high zinc. Vitamin E contributes to the protection of cells from oxidative stress, while Vitamin C contributes to normal collagen formation for the normal function of skin and Zinc contributes to the maintenance of normal skin.
BRAND’S VETA Jelly Lutein 5:1 – Ideal option for heavy screen users who love streaming content, scrolling on smartphones, or working on computers all day, this formula features concentrated blackcurrant juice and a precise 5:1 ratio of lutein (5mg) to zeaxanthin (1mg). It also contains vitamin A, which contributes to the maintenance of normal vision.
Both formulas of BRAND’S VETA Jelly are now available in 18g per sachet for 20 baht each and in 15-sachet packs for 279 baht at 7-Eleven and retail stores nationwide.
To connect with Gen Z, BRAND’S VETA Jelly has enlisted its first presenter duo, Mahidol “PJ” Pibulsonggram and Leon Brocco—two rising stars who embody the positive energy and proactive lifestyle of the target audience. Together, they showcase the brand’s fun approach to self-care through a new commercial. The launch campaign will build brand awareness through advertising on TikTok, Instagram, and out-of-home (OOH) platforms; collaborations with Gen Z influencers and KOLs; and a large-scale activation featuring over 100,000 product samples, giving consumers the chance to discover the delicious, healthy experience of BRAND’S VETA Jelly.
“This launch marks another milestone in establishing BRAND’S VETA as a lifestyle solution for all generations. It also expands our portfolio into a growing wellness trend, where self-care has become an integral part of modern life. We remain committed to creating innovative products that make taking care of yourself both enjoyable and personally meaningful,” concluded Napis.
2026 Haier Media Conference officially launched by (from left) Mr. Eric Meng Division Head of Brand Marketing, Haier Malaysia, Mr. Fan Jing Managing Director, Haier Malaysia, Mr Patrick Seow Soon Leon Chief Operating Officer, Haier Malaysia, and Mr Julian Thean Head of Brand Marketing Department, Haier Malaysia
Haier unveils next-generation Haier Smart Home solution and Malaysia’s first Multi-wash 3-Drum Washing Machine
Kuala Lumpur, 9th January 2026: Haier today unveiled its 2026 product line-up under the strategic direction “Premium Intelligence, Forward Together”. The announcement was made at an exclusive showcase where the brand outlined its vision to move beyond standalone appliances towards a fully integrated smart lifestyle living.
At the core of this strategy is Haier Smart Home, a next-generation smart home solution that seamlessly integrates Wi-Fi-enabled appliances across the home into a unified platform. By enabling devices to interact and operate in smart, adaptive scenarios, Haier delivers purposeful innovation that elevates everyday living through premium intelligence.
Here are the Haier’s new featured products:
Multi-Wash 3-Drum Washing Machine – Malaysia’s first triple-drum washer combines two 1kg upper drums with a 12kg main drum, enabling simultaneous washing of different fabrics and colours, saving time, energy, and water while improving hygiene.
UV Cool AI Voice Air Conditioner (VSC Series) – Hands-free AI voice control with UV air purification delivers personalised comfort, cleaner air, and smarter energy efficiency.
Horizon Collection- Haier has introduced the world’s first magnetic-controlled freshness technology in its refrigerator, which uses a stable, uniform magnetic field to break large ice crystals into smaller ones, suppressing ice crystal formation during freezing. This freshness technology protects food cells, preserves nutrition and texture, keeps chilled meat fresh for up to 10 days, and maintains salmon freshness for 7 days.
H100S90FUX 100” QD-Mini LED TV – A cinema-scale display powered by Homey AI powered by Haier SR Ultra Sense processor. AI picture quality, AI sound, AI Game, AI connect, and AI eye care
HCF-249MEB Freezer – Features Deo Fresh odour control, –30°C deep freezing, and up to 150 hours of temperature retention for reliable long-term food preservation.
HH-N8908B Kitchen Hood – A slim 325mm fully integrated hood with auto-telescoping function for efficient smoke extraction and a clean, modern kitchen aesthetic.
HDWA18-686BK5MY Dishwasher – Powerful and thorough cleaning for dishes, even pots and pans — designed specifically for Asian families. Haier Malaysia’s first dishwasher featuring Quattro Dual Wash for powerful, targeted cleaning, paired with automatic door opening and closing to enhance drying performance and everyday convenience.
K-Series EI45E-KP5CB-FRS(MY) Water Heater – delivers fast, powerful heating with a 4,500-watt output and a thickened copper tank for durability and efficiency. It features a full touchscreen interface for easy operation and an advanced micron-level filtration that removes rust, silt, and impurities, delivering cleaner, safer water for every bath.
Commercial Air Conditioning – Haier’s latest commercial air conditioning solutions are engineered for Malaysia’s hot and humid climate, delivering high energy efficiency, total comfort, and intelligent building integration. The LCAC range focuses on smart, healthy cooling with UVC sterilization and enhanced airflow, while next-generation MRV7 systems offer flexible installation, smarter control, energy efficiency, and long-term reliability. Completing the line-up, Super Clima chillers provide energy-saving, cost-efficient cooling solutions for commercial and industrial applications.
Haier Malaysia Managing Director Fan Jing said, “Our 2026 direction marks Haier’s evolution from appliance maker to smart living enabler. Through Haier Smart Home, we deliver integrated, intelligent experiences shaped by real user needs. As Malaysian households grow more connected, we focus on innovations that enhance convenience, efficiency and quality of life, while growing with our consumers and partners.”
Malaysia’s first Multi-wash 3-Drum Washing Machine
Multi-Wash 3-Drum Washing Machine
Anchoring Haier’s 2026 portfolio is Malaysia’s first Multi-wash 3-Drum washing machine (available in Jan’26), setting a new benchmark in laundry care and hygiene. This unique washer features two separate 1kg smaller drums at the top for delicate items, socks, or specific small washes, and a larger 12kg drum below them for regular loads. Designed to address modern households’ demand for efficiency and cleanliness, the washer features three integrated drums that lets users run separate washes simultaneously, optimising time, energy and fabric care. Built-in UV sterilisation enhances hygiene, while AI-powered intelligence automatically adjusts settings to deliver the best washing performance for every load.
Together, these features deliver a smarter, more hygienic and highly efficient laundry experience, redefining expectations of what a washing machine is capable of.
Smarter cooling with AI voice control
UV Cool AI Voice (VSC series) air conditioner
Expanding its RAC portfolio, Haier also introduced its new hero model, the UV Cool AI Voice (VSC series) air conditioner (available in Feb’26). Designed for effortless control and enhanced indoor comfort, the model allows users to operate the air conditioner through AI voice commands, offering hands-free convenience while maintaining clean, comfortable airflow. AI ECO technology helps optimise energy consumption and enables real-time monitoring of electricity usage. Equipped with UVC Pro sterilisation to eliminate bacteria and viruses, along with Black Fin coating for improved durability and corrosion resistance, the new VSC series delivers cleaner air, smarter efficiency, and long-lasting performance for modern homes.
Horizon Collection
Horizon Collection: “Beyond What You See” Haier proudly introduces the Horizon Collection (available in Q2’26), redefining refrigeration with its innovative approach to technology, design, and capacity.
Beyond Time: Featuring the world’s first magnetic-controlled freshness technology, keeping food fresh longer by protecting its cells and preserving flavor and nutrition.
Beyond Space: Boasting a 800L large-capacity design, offering ample storage for modern households.
Beyond Shape: Combining a premium exterior and interior finish with a human-sensing transparent door. Interior lighting gradually illuminates when approached, revealingthe food inside without opening the door, reducing cold air loss and enhancing user experience.
Elevated entertainment
H100S90FUX QD-Mini LED TV
Debuting its first 100-inch TV, the H100S90FUX QD-Mini LED TV (available in Feb’26) features advanced Mini LED technology powered by Homey AI and the Haier SR Ultra Sense Processor, co-developed with MediaTek.The intelligent processor delivers AI-enhanced picture quality, ultra-smooth 144Hz motion, and optimised sound performance. Combined with smart connectivity and immersive audio, it transforms any living space into a cinematic entertainment experience.
Reliable and lasting freeze performance
HCF-249MEB Freezer
Further strengthening Haier’s cold storage lineup is the HCF-249MEB Freezer, arriving in May 2026 and designed to deliver superior freshness and reliability. Equipped with Deo Fresh activated carbon deodorisation technology, it effectively absorbs harmful odours to maintain a clean and hygienic storage environment.
The freezer features an elegant, easy-to-clean tempered glass door with anti-scratch protection, complemented by powerful –30°C deep freezing performance. With advanced high-pressure microcellular foam insulation, it offers up to 150 hours of temperature retention during power outages, ensuring ingredients remain safely preserved even in unexpected conditions.
Smart comfort in the kitchen
Joining its kitchen appliances is HH-N8908B Kitchen Hood (available in Feb’26) where compact design meets uncompromised performance. With its 325mm fully integrated profile and auto-telescoping functionality, this sleek hood ensures a comfortable cooking experience while maintaining a clean, minimalist aesthetic.
Haier Malaysia introduces its first-ever dishwasher, the HDWA18-686BK5MY, (available in Apr’26). Featuring Quattro Dual Wash technology, it delivers powerful, thorough cleaning across every load, while the auto door opening and closing function enhances drying efficiency and everyday convenience. Designed specifically for Asian families, it offers powerful and thorough cleaning for everything from daily dishes to pots and pans, bringing smarter, more effortless dishwashing into the home.
Smart climate solutions for businesses
From Q2’26 onwards, Haier’s Light Commercial Air Conditioning (LCAC) segment introduces two innovative series designed for health, efficiency, and smart comfort. The Smart Healthy Series features UVC sterilisation for cleaner air and intelligent WiFi control for effortless operation. Meanwhile, the Cabinet R32 Series enhances airflow with increased 3D return air and extended reach, boosting energy efficiency and heat transfer for more effective cooling in commercial spaces.
Haier’s new-generation MRV7 redefines flexibility and intelligence in commercial cooling. Space Link technology allows free-choice wiring for easier installation, while Advanced Variable Refrigerant Adjustment (VRA) boosts energy efficiency. A fully sealed control box offers superior water, dust, and heat resistance, tripling service life, and Bluetooth connectivity enables real-time monitoring, quick troubleshooting, and smarter system control.
Premium shower comfort
The K-Series EI45E-KP5CB-FRS(MY) Water Heater (available in May’26), features a newly enhanced thickened copper tank that delivers efficient heat transfer and long-lasting durability. Powered by a 4,500-watt output and supported by a dual copper heating tube, it achieves fast heating and consistent performance. The unit is also equipped with a full touchscreen interface for simple, intuitive operation, and an advanced water filtration system that removes rust, silt, algae and micron-level impurities, providing cleaner and safer water for everyday use.
The 2026 product line-up reflects Haier’s long-term focus on delivering premium intelligent solutions that work together as part of a broader ecosystem. By combining AI, connectivity and thoughtful design, Haier continues to push the boundaries of smart home living, bringing holistic experiences that enhance everyday life.
With “Premium Intelligence, Forward Together” as its guiding direction, Haier remains focused on co-creating value with users through continuous innovation, refined craftsmanship and smarter connections that bring the future of living closer to home.
Nose Tea has introduced its latest campaign, “Green the Moment,” featuring two new beverages designed to bring freshness and balance to everyday life.
Soft Kale blends jasmine tea with apple, kiwi and kale, topped with cream cheese and jasmine jelly. Matcha Signature offers premium ceremonial‑grade matcha with cream cheese and a panna cotta base for added richness.
The launch reflects Nose Tea’s commitment to convenient, flavourful products suited to modern lifestyles. Soft Kale will be available at all branches except Central Park from 5-31 January 2026, while Matcha Signature will be available at all branches starting 5 January 2026.
Kale beverages are gaining momentum in the foodservice sector, driven by trends from China and increasing consumer awareness of their health benefits. Because kale has a naturally bitter taste, it requires complementary ingredients to balance and enhance its flavor. The specific blend of these ingredients is what makes each foodservice operator’s kale drink distinctive.
Nestlé Milo Activ Cubes, the version produced in Indonesia, are now available in Thailand. Previously a viral favourite across the region, Milo Cubes return to give consumers another way to enjoy the familiar Milo taste in a new format.
The cubes are bite‑sized, making them easy to carry, share, and enjoy throughout the day. They offer the same signature Milo flavor in a convenient form, providing a simple way to add a little energy between activities. The Nestlé Milo Activ Cubes are now available at 7-Eleven in Thailand.
Sitthinan Co., Ltd., producer of Pine Brand glass noodles, has introduced Pine Brand Eatzy, a new instant glass noodle product designed for modern consumers seeking convenience, taste, and healthier options.
The launch reflects the company’s strategy to expand its portfolio while reinforcing Pine Brand’s position as a leading brand. The product debuts in two flavors: Chicken Soup, with the aroma of real pepper and a smooth broth, and Spicy Jaew Hon, infused with Thai herbs for a bold, zesty taste. Both variants feature Pine Brand’s signature chewy noodles, 0% fat, and low sugar content, appealing to health‑conscious customers.
Kuala Lumpur, Malaysia – 10 January 2026 – This Chinese New Year, Hennessy continues its long-standing relationship with music through the launch of an original Chinese New Year single and music video in Malaysia, titled Raise for Luck! (好運乾一杯!).
Inspired by Hennessy’s Chinese New Year 2026 tagline, “Gallop Towards Bright Perspectives,” the music video and track channel the forward momentum, dynamic energy and optimism of the Year of the Horse by blending contemporary sounds with familiar festive traditions. The visuals and music capture Hennessy’s spirit as the spark that turns every gathering into a celebration while reflecting how Chinese New Year is experienced today: expressive, evolving, and shared across generations.
According to Laura Drozdowski Lot, Marketing Director of Moët Hennessy Southeast Asia, Hennessy has always been immersed in local culture and stays at the pulse of trends that bring people together. “Chinese New Year is a time for family and friends to reconnect, and Hennessy is proud to be part of those celebrations. We believe music and dance have the power to unite, and during Chinese New Year, they create meaningful moments of reconnection. Through this collaboration, we aim to inspire a shared rhythm that brings generations together while continuing our commitment to supporting local talent. We hope Raise for Luck! (好運乾一杯!) will be the soundtrack to ignite your celebration as we raise a glass to a brighter year ahead,” she said.
Bridging Tradition and Modernity with a Stellar Ensemble
Conceptualised and produced locally, Raise for Luck! (好運乾一杯!) brings Hennessy’s vision to life through a cast of talented artistes and personalities who represent the next era of the entertainment industry. The video stars YouTube sensations and power couple Chang Yong and Shu Sen, award-winning singer Jeryl Lee, EDM pioneer DJ Blink, style savant Jack Gohr, model and actor Zhen Ning and multidisciplinary dancer, Victoria Ng.
The storyline, inspired by genuine moments of friends and family reuniting on Chinese New Year’s Eve, celebrates the cherished rhythms of reunion: the clink of glasses, the laughter that fills the room, and the shared rhythm that moves us. With its vibrant, high-energy beat and uplifting, catchy lyrics, the track invites audiences to embrace the new year with confidence, joy, and a sense of togetherness.
Chang Yong describes the track as “a song to dance to, cheers to, and reunite to,” while Shu Sen adds, “No matter how much time has passed or how relationships have changed, once we raise a glass of Hennessy, we are together again.” Through these moments, the song celebrates the rhythm of reunion, where no matter the style of celebration, togetherness remains at the heart of Chinese New Year.
To give the track a fresh, modern edge, Hennessy enlisted trailblazer DJ Blink to infuse it with his signature rhythm and an energetic drop, amplifying the celebratory spirit. In every beat, toast, and shared laughter, Hennessy acts as the connecting spirit that transforms reunions into cherished memories.
Official Premiere Date
More than just a festive song, Raise for Luck! (好運乾一杯!) is a cultural moment that can be replayed throughout the season, ushering in a year defined by prosperity, optimism, and togetherness.
The official music video will premiere on 10 January 2026 at 8.00PM on Chang Yong’s YouTube channel and will be available across all major streaming platforms.
Golden Giveaway
From now to 31 March 2026, every purchase of a Hennessy Chinese New Year Limited Edition bottle offers a chance to win a 50g gold bar. Discover more about the giveaway at: https://cny.hennessy.com/home
Oriental Kopi has introduced its latest packaged beverage, featuring its signature Kopi O in a convenient ready‑to‑drink format. This launch allows consumers to enjoy the authentic taste of Oriental Kopi’s Kopi O anytime and anywhere, while preserving the brand’s heritage of bold and aromatic coffee.
The product is made from a golden blend of three premium coffee beans—Arabica, Robusta and Liberica—carefully selected and combined in a precise ratio to deliver deeper layers, a richer body, and a more aromatic taste.
The beans are slow‑roasted at a medium–low temperature, a process that locks in their natural aroma and full‑bodied character, resulting in a pure, authentic and balanced flavour.
Discover a series of wonderful, larger-than-life decorations — including beautiful photo spots perfect for capturing the festive spirit!
Singapore, 2 December 2024 — This holiday season,...
Pepsi Black has a new addition to the zero-sugar, zero-calorie family in Singapore. The new Pepsi Black Mango is now available at 7-Eleven Singapore...
