Embrace the joy of Raya with the new ZUS Coffee Kotak Sinaran Raya, which is a festive gift box that can be repurposed into a radiant hanging lamp, illuminating the celebrations.
The Kotak Sinaran Raya contains 4 ZUS Signature Mix flavours (Dolce Latte, Salted Caramel, Caffe Latte and Mocha Latte) and comes with an exclusive Knitted Knot bag and Lampu Raya.
Exclusively available at Jaya Grocer for RM 54.90.
The ZUS Coffee Kotak Sinaran Raya strengthens the emotional connection between the brand and its consumers by weaving coffee into the heart of the festive Raya celebrations
Key takeaways: creative positioning of coffee for the festive season
Heritage Snacks & Food in Thailand has expanded its Luv Oat Milk line with a new 946ml pack size, offering greater versatility for consumers. Joining the existing 180ml packs found at retailers like 7-Eleven and Big C, the larger size is available in unsweetened and chocolate flavours.
Luv Oat Milk is a non-dairy, vegan-friendly drink that is high in fibre, calcium and vitamin E.
Key takeaways: upsized to capture more consumption needs
Party, the extruded snack brand of Thailand’s Berli Jucker Foods, has partnered with Souri, the original contemporary French patisserie, to launch a new snack product. The new cobranded snack is coated in caramel with the aroma of apple pie.
Key takeaways: cobrand with popular foodservice operator
Thai consumers can now enjoy a new grape-flavored Gatorade, offering a sugar-free, calorie-free option that’s packed with electrolytes. This drink is designed to refresh and recharge those who push their limits, even during strenuous exercise.
G-Beat, the Thai energy drink brand, has teamed up with the popular manga series My Hero Academia to launch a new vitamin jelly drink.
Image credit: allonline.7eleven.co.th
The 180g jelly, featuring My Hero Academia characters on its packaging, offers 10 essential vitamins and minerals and comes in Apple Sour and Icy Berry flavors. The Apple Sour variant is packed with Vitamins A, B3, B5, B6, B9, B12, C, D, E and zinc.
G-Beat’s My Hero Academia jelly offers greater satiety compared to their existing energy drink offerings.
Kuala Lumpur, 7 March 2025– This Hari Raya, Malaysians are invited to share stories together—one cup of coffee, one song, and one sembang at a time through the Sembang-Sembang Dengan ZUS campaign. At the heart of it is a song titled “Cerita Malam Raya” that celebrates the importance of being present—putting down our phones and cherishing real moments together.
Brought to life through a collaboration between ZUS Coffee, Faithful Music, Loko Films, Luqman Podolski, and Zeppo Youngsterz Crew, the track blends the warmth of Hari Raya with a comedic horror (lawak seram) twist—captured through following a family gathering on the night of Raya as they navigate an eerie yet amusing experience together, reminding Malaysians that at the heart of every celebration is a shared, memorable experience and the art of conversation. The concept of ghost stories has been woven into Hari Raya films and late-night conversations for generations.
“Cerita Malam Raya is a project that reminds us of the fun that happens when we put our phones down and truly sembang with each other. It’s collaborations like these that remind us why we love working with local talents like Luqman, Faithful Music, Loko Films, and Zeppo Youngsterz Crew—because when we come together, sparks fly, ideas flow, and we create a piece that resonates with the community,” said Shafiqah Othman, Creative Director of ZUS Coffee.
“I truly appreciate the opportunity to collaborate with ZUS Coffee and be part of the creative process for the Cerita Malam Raya music video. The arrangement by Faithful Music really brings out the festive spirit! Dance performed by Zeppo Youngsters accompanying the song further brought the festive spirit to life,” said Luqman Podolski, a content creator and singer.
He added, “Cerita Malam Raya brings a fresh and unique twist to Hari Raya, combining the festive spirit with a thrilling storyline. The ghosts were terrifying, making it an exciting and unforgettable project to be part of. I hope everyone enjoys it as much as we did creating it.”
Another key aspect of the ‘Sembang-Sembang Dengan ZUS’ campaign, ZUS Coffee has collaborated with a local artist collective, Projek Sembang-Sembang, known for nostalgic Malaysian and expressive artwork. Their visual expression brings the campaign to life through exclusive designs on its products and packaging.
Beyond the music video and packaging, ZUS Coffee rolls out Ramadan and Raya specials—offering 1L Bottled Necessity discounts for Iftar and teasing a Corn Series for Raya. Festive collectibles will include Sampul Raya, Sticker Raya, Sembang Raya Keychains, and a ZUS Raya Card Game, designed to spark meaningful conversations during gatherings. These will be available later in March. The tumbler series is an online exclusive.
ZUS Coffee’s Sembang-Sembang Dengan ZUS exclusive packaging, featuring Projek Sembang-Sembang artwork, alongside collectibles such as Sampul Raya, Sticker Raya, Sembang Raya Keychains, the ZUS Raya Card Game, and an online-exclusive tumbler series.
ZUS Coffee invites Malaysians to take part in the Cerita Malam Raya Dance Challenge, where they can showcase their best dance moves to the song for a chance to win one year of free coffee. Participants simply need to share their dance videos on TikTok and tag ZUS Coffee to enter. Beyond the dance challenge, Malaysians are also encouraged to use #SembangSembangDenganZUS to share their funniest or spookiest Raya stories, continuing the tradition of sembang-sembang that inspired the song.
Available in five designs, ZUS Coffee’s Sampul Raya collection portrays meaningful gatherings and festive togetherness, adding a special touch to your gifting this Raya.ZUS Raya Card Game, designed to spark meaningful conversations and foster connections during gatherings with loved ones.
The Cerita Malam Raya music video will be available on ZUS Coffee’s official YouTube channel and can be accessed directly via this link: https://youtu.be/BbxDOKXd5ic. It will also be released on Instagram, and TikTok, allowing fans to fully experience the song’s comedic and festive energy. The track will also be available for streaming on Spotify, so listeners can enjoy it anytime, anywhere.
This project is a true celebration of Malaysian talent—from the fresh musical style of Luqman Podolski, to the energy of Zeppo Youngsterz Crew, the musical brilliance of Faithful Music, the cinematic direction of Ashrafiqal Aleef, and the visual artistry of Projek Sembang-Sembang. Through this collaboration, ZUS Coffee reaffirms its commitment to championing local artists, celebrating Malaysian storytelling, and the joy of connection.
Milna Nature Puffs Organic by Kalbe is now available in a new practical bottle design in Malaysia. The product is suitable for toddlers aged 12 months and above, is baked, not fried, and easily melts in the mouth.
This tiny heart-shaped organic snack is free from gluten, high in calcium and is a source of iron.
Koppiku’s Fizz n’ Refreshing Series is now available as the ultimate thirst quenchers. Available in Pineapple Fizz and Mango Fizz, the new drinks are sold at selected outlets only.
The homegrown coffee chain is offering a reward program Daily Koppi where consumers can buy now and sip whenever.
7 Cups – For the casual sipper
14 Cups – For the coffee enthusiast
30 Cups – For the ultimate daily fix
Choose between Americano, Latte or Signature drinks.
ChaTraMue Malaysia is beating the heat with the new ChaTraMue’s Frappe Series. The creamy, icy, and refreshing drink is now available at the nearest ChaTraMue outlet in Malaysia.
Aice Indonesia has made available Aice Histeria Matcha, an ice cream cake stick with a blend of select matcha and crispy premium chocolate. The company has previously launched Aice Histeria Vanilla Flavoured Ice Cream with Crispy Chocolate, Peach Flavoured Ice Cream with Crispy Chocolate and Vanilla Flavoured Ice Cream with Crispy Chocolate. Aice Histeria is designed for individual enjoyment.
Key takeaways: create excitment with flavour extension
Oloiya 我来也, Malaysia's popular dried meat brand, has collaborated with Marmite to launch the world's first Marmite Chicken Bakkwa. This special Chinese New Year exclusive...
Aice ice cream has joined the Wonderful Indonesia scheme by the Indonesian Ministry of Tourism and Creative Economy (Kemenparekraf). Wonderful Indonesia is a campaign...
