Ajinomoto’s Birdy Café has introduced a new Caramel Macchiato flavour in Thailand, offering a smooth caramel sweetness and rich coffee depth. Enjoy premium-quality coffee, meticulously crafted using Double Extraction—where the first layer captures its rich aroma and the second layer preserves its bold intensity.c
Wall’s new Ice Ball is an innovative, ball-shaped, shareable treat made with real fruit juice. Beat the heat with Wall’s Ice Ball, where every bite delivers a burst of cool, juicy freshness. Available in Red Grape and Green Apple flavours.
Retailing at THB 35, this refreshing treat is conveniently available at 7-Eleven, major department stores, and Wall’s ice cream freezers near you.
Key takeaways: fruit-flavoured ice balls
To offer consumers added value, CP-Meiji has relaunched Meiji Yogurt in Thailand with a new formula that includes granola. The packaging now prominently features the word ‘probiotic’ to highlight its digestive health benefits. The upgraded yogurt, available in Original and Coconut Jelly flavours, maintains its previous pricing at THB 15.
Key takeaways: value added with granola
CP-Meiji has released a new packaging design for its Meiji Lactose Free milk to encourage consumers with lactose intolerance to consume its lactose-free milk. From April 26, 2025, to May 31, 2025, the 300ml Meiji Lactose Free is priced at THB 35 (down from THB 37), and the 947ml is retailed at THB 70 (down from THB 76).
As part of the redesign, the dairy company has transitioned the Meiji Lactose Free series from plastic to carton packaging.
The phrase “Lactose Free” is more prominently displayed on the new packaging, making it easily identifiable for consumers.
Key takeaways: focus on highlighting lactose free
CP-Meiji has introduced flavored milk in Thailand, featuring Japanese fruits. The Meiji Japanese Fruit Milk comes in charming packaging and is available in two flavours: Fuji Apple and Kyoho Grape. It is now available at all 7-Eleven outlets, priced at THB 29 per 400ml unit.
ZUS Coffee is taking on other tea players, especially Chagee, with the launch of its ZUS Tea series. Initially available on Grab, ZUS Tea comes in four choices: Iced Jasmine Milk Tea, Hot Jasmine Milk Tea, Hot Dark Oolong Milk and Hot White Peach Oolong, priced at RM 9.90 each. The original price of these drinks is RM 12.20, which is still more affordable than Chagee’s, priced from RM 12.74. A noteworthy aspect of ZUS Tea is that, in addition to cold offerings, they also provide a hot tea option.
Effective 19 May, each purchase of one ZUS Tea Series beverage will include one scratch card, offering an exciting hidden reward. Prizes range from GrabFood and ZUS Coffee vouchers to exclusive gifts from Nelissa Hilman and even a pair of round-trip flight tickets.
By expanding into tea, ZUS can tap into consumption during different times of the day eg afternoon tea while also reaching tea lovers.
Take takeaways: ZUS taking on tea
Nestlé Thailand has transformed the popular Thai dessert, Kanom Piak Poon Bai Toey—also known as Pandan Coconut Sweet Pudding—into a chewy mochi ice cream. This limited-edition treat features aromatic, velvety-smooth pandan-flavored ice cream, perfectly complemented by a luscious, creamy coconut sauce filling.
Key takeaways: reimagine traditional Thai dessert
F&N’s Magnolia Ice Cream has launched its latest treat in Thailand—the CANDY POP Ice Cream, designed to deliver double the deliciousness with its two irresistible layers. The first layer bursts with a refreshingly sweet and tangy flavour, while the second is luxuriously smooth, fragrant with creamy milk, and complemented by crunchy candy bits for an extra delightful texture.
Priced at THB 10, the ice cream is available in two flavours: Lemon & Cream and Strawberry & Cream.
Key takeaways: this ice cream showcases the combination of ice cream with candy.
Mister Donut, Thailand’s leading donut brand, is introducing a delightful new treat that goes beyond donuts—Mochi Ice Cream. Enjoy the fun, chewy texture of mochi paired with rich, creamy ice cream for an irresistibly delicious experience. This refreshing new menu is perfect for cooling off this summer.
Experience this delicious new flavour sensation today until 30 June 2025 at 18 participating Mister Donut branches in Thailand.
The four flavours are:
Key takeaways: ice cream in mochi format
Magnolia, a renowned ice cream brand by F&N, has teamed up with Hershey’s, the globally recognised chocolate brand, to elevate the ice cream experience in Thailand. This exciting collaboration unites two iconic names to introduce the Magnolia Hershey’s ice cream series, promising a truly indulgent treat.
The new Magnolia Hershey’s ice cream series showcases two of Hershey’s all-time favorite flavours:
This partnership follows last year’s highly successful collaboration, which resulted in strong sales and significant online buzz.
Key takeaways: collabration
