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SHOPEEFOOD MERCHANTS LEAD THE WAY FOR OTHER ENTREPRENEURS TO SUCCEED

By
Tan Heng Hong
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Classic Taiwan: Taiwanese Salty Fried Chicken

ShopeeFood enterprise businesses share their inspirational stories of resilience and growth

 

KUALA LUMPUR, 7 DECEMBER 2022 – Growing a business in the food and beverage (F&B) industry is not an easy feat, especially during the COVID-19 pandemic. Businesses which sustained growth are truly inspirational, especially homegrown brands that have built their business from ground zero and sometimes with limited resources compared to the bigger players.

It takes an immense amount of foresight and agility in adopting business models to suit current customer trends. The opportunities to do even better are aplenty, with many local merchant heroes opening new branches to meet popular demand for their food.

ShopeeFood is proud to partner with many of these local food enterprise heroes who have chosen the mobile app as their preferred digital solution and delivery provider. Many local merchants have successfully adopted digitalisation to expand their market. This is not a surprise as at least 90% of more than 800,000 local MSMEs (micro, small and medium enterprises) are estimated to continue adopting digital solutions for their businesses by 2025[1].

“We are honoured that ShopeeFood has contributed to the success of our local merchants through our digital solutions. Being on our platform has opened up many potentials for our local merchants as they explore the advantages of incorporating digital solutions in their business models,” said Kwa Yin Leng, Head of Operations for ShopeeFood Malaysia.

“We are certainly proud of them and their successes. They are an inspiration not only to us but to other new entrepreneurs as well. We will continue to provide the support required to help uplift our local merchants, such as our upcoming year-end 12.12 Birthday Sale. Merchants can look forward to connecting with new customers as well as offer their loyal customers even more value and rewards via the promotions we have lined up,” she added.

ShopeeFood not only offers a convenient and seamless food delivery experience but also allow users to utilise its mobile wallet (ShopeePay) to make secure payments easily when ordering food. Merchants on ShopeeFood and ShopeePay can also leverage Shopee’s platform to discover and engage new customers. They are also able to generate more sales revenue via ShopeeFood’s regular promotions and special deals. Currently, ShopeeFood is available in Kuala Lumpur and Putrajaya, Selangor, Penang, Johor, Ipoh and Kota Kinabalu.

Hometown Favourite

Borenos Full Spring Chicken Meal

ShopeeFood local merchant, Borenos Fried Chicken, has made quite a name as the favourite fast-food chain in Kota Kinabalu for their juicy fried chicken. The Sabah-based brand is so popular that they constantly receive requests from customers to open new outlets in other parts of the country.

Janice Yeo – Founder And Managing Director of Borenos Fried Chicken

“Fans of our fried chicken are not only found in Kota Kinabalu but also from out of Malaysia, especially in Southeast Asia. We are thankful to our loyal customers who want us to open an outlet in their hometown,” said Janice Yeo, Founder of Borenos Fried Chicken.

Borenos Premium Burger

The local enterprise started using ShopeePay in June 2021 and ShopeeFood in July 2022 to explore new ways to serve its customers during the COVID-19 pandemic. “As a business, we must evolve to suit the needs of the masses as the world becomes more technologically advanced. It was only natural for us to join ShopeeFood to reach a wider audience as well as to establish a more convenient platform for our customers to connect with us,” explained Yeo.

Yeo also added that customer transactions are more convenient and streamlined with ShopeePay which is easily available on the mobile app. “As both food delivery and payment are available under one application for our customers, there are fewer barriers for them to use either feature,” she said.

Founded in 2015, Borenos Fried Chicken currently has three outlets in Kota Kinabalu – a flagship store in Asia City Complex, and two other locations in Plaza 22, Papar, and Alamesra, offering dine-in, takeaway and delivery services. The company is also planning to expand its delivery service to the peak of Mount Kinabalu for its fried chicken to be enjoyed just about anywhere.

Order these Borenos favourites from ShopeeFood: Full Spring Chicken Meal, a juicy whole chicken served with coleslaw, fries and drinks; the 1-Piece Cheesy Chicken Rice, Borenos fried chicken served with savoury cheese sauce and rice; and the Premium Chicken Burger, a made-to-order juicy chicken thigh drenched in sweet and smokey BBQ sauce between a charcoal bun.

Store link: Borenos Fried Chicken

Building Business Confidence

Range of ZUS Coffee

Dubbing itself as Malaysia’s #1 Tech-Driven Coffee Chain, homegrown brand ZUS Coffee first opened store in Kuala Lumpur towards the end of 2019. Today, it continues to brew success delivering over 8.8 million cups of coffee to date – staying true to its vision to evolve the concept of coffee consumption to make speciality coffee affordable for everyone, every day.

Stephy Foong, Vice President of Growth and Marketing, ZUS Coffee

“Our journey has been positive with so many Malaysians loving our brand and products. Customers have been sending in requests for us to open up in their neighbourhoods. We also ensure that the local community benefits from our expansion through job opportunities,” said Stephy Foong, Vice President of Growth and Marketing, ZUS Coffee.

Since being on ShopeeFood three years ago, Foong says the coffee chain utilises customer data it receives from the platform to make better business decisions. “We can now predict a spike in sales period to better manage our inventories,” shared Foong.

For ZUS Coffee, going digital is not just an advantage for the business but also a way to give back to its customers, which in turn helps build loyalty. “The ease of ShopeePay and ShopeeFood have attracted many customers to utilise the platform, and in turn, we were able to reach out to new customers through it. The platform has also allowed us to better understand our customers’ taste preferences, and this helps us to create more innovative products around our coffee products,” concluded Foong.

Try these ZUS Coffee bestsellers: Spanish Latte, espresso-based with sweet and textured milk, Gula Melaka Latte with espresso, gula melaka, pandan and coconut cream, and CEO Latte, a stronger pick-me-up with less milk, stronger coffee.

Store link: ZUS Coffee

A Must for Survival

Classic Taiwan: Taiwan Braised Pork Rice

Not all F&B businesses were negatively impacted during the pandemic; in fact, some were even established at that time and have flourished since. One example is a popular local food enterprise brand: Classic Taiwan Braised Pork Rice and Dessert. This Malaysian homegrown brand selling authentic Taiwanese food with a local twist now has 29 outlets in Klang Valley, Melaka, Kampar and Johor with plans to open even more.

Tiang How Soon

“Aside from constantly innovating our menu to attract customers and adopting technology for our daily operations, ShopeeFood has helped us improve our brand visibility,” said Tiang How Soon, the 36-years old founder of the brand.

“We opened our restaurant around the time of the Covid-19 pandemic. The pandemic lockdowns meant that we had to turn to technology to expand our sales avenues and discover more customers. We were also able to come on-board ShopeeFood easily and this was an important factor when we considered going digital. Since being on ShopeeFood two years ago, our sales have increased, and we often get positive feedback from our customers. More so because most of our customers are e-wallet users that enjoy seamless processes for ordering and enjoying their food,” added Tiang.

For new and modern entrepreneurs that are looking to start their own food business, Tiang offered good advice from his own experience. “Continuous learning is key. There is always a new concept, new taste and new service. There is no time for you to stop and rest,” he concluded.

Order these hot picks from Classic Taiwan on ShopeeFood: The classic comfort food Taiwan Braised Pork Rice, the popular street food Oyster Mee Shuah, and all-time favourite snack Taiwanese Salty Fried Chicken.

Store link: Classic Taiwan Braised Pork Rice and Dessert

The Sweet Taste of Success

Bubblebee – Golden Series

It is no secret that Malaysians love bubble tea and dessert-inspired beverages. By just looking at the mushrooming of specialty beverage outlets, it is easy to tell how competitive the sector has become. Bubblebee in this respect is a local food enterprise that has done well.

Directors of Bubblebee

Established just three years ago in Shah Alam, the Malaysian-based company now has 56 outlets in West Malaysia – and with growing demand, they are opening even more outlets nationwide in the near future. Currently, the business is also expanding into retail where loyal customers can also get their hands on Bubblebee merchandise.

Bubblebee – Beef Rendang

“Bubblebee is recognised throughout Malaysia and we are grateful to our customers and their endless support since the opening of our first outlet. We believe in the idea that you don’t just build a business, but in building people and communities. This is why our motto is to bring smiles to everyone’s day – one person, one cup and one neighbourhood at a time. We are proud to have been able to deliver this and more to our fans,” said Shahmira bin Muhamad (Shuib), one of the three Directors for Bubblebee.

Incorporating technology into daily business operations has allowed Bubblebee to enhance its efficiency and food quality. This also enhanced customer experiences. Since joining ShopeeFood a year ago, Shuib said Bubblebee has leveraged on the platform’s seller features to improve its productivity significantly, which has led to an increase in profit margins as well.

Check out these Bubblebee bestsellers on ShopeeFood: Golden Series Ice Cream paired with honeycomb, Honey Ice Cream drizzled with honey and served with crispy cereal, and Milk Series for that creamy goodness.

Store link: Bubblebee

Make sure to check out December’s 12.12 promos and discounts from ShopeeFood and ShopeePay when ordering. Here’s what is in store:

 

ShopeeFood

  • Free Delivery with RM0 min spend
  • Discounts up to 50% OFF on selected merchants. Lookout for these popular names: ZUS Coffee, Thong Kee Cafe, Old Town White Coffee, Bubblebee, Hotpot Kitchen, Black Whale, Coolblog, Tea Garden, Little KL Food Hall, Tea Can Tin, Pop Meals, Kee Nguyen – Vietnam Coffee, Nasi Lemak Saleha and much more
  • Shocking Sale at RM12 until the 12th December 2022. Here are some yummy merchants to try from Marrybrown, Neighbourhood Food Court Kota Damansara, Restoran Mariya, Nurich Cafe and Catering, King Tomyam Kitchen, MyLaksa, BMS Organics, Tiger Sugar, Sangkaya, Baskin-Robbins, HWC Coffee, JuiceLab and lots more. Be sure to check details on ShopeeFood app:

https://shopeemy.onelink.me/356033421/cbsteheh

ShopeePay

  • Get RM10 Cashback AND 500 Shopee Coins when you transfer with DuitNow min. RM50

[1]https://mdcc.org.my/tok-pa-e-commerce-food-delivery-service-gross-merchandise-value-expanded-nearly-rm30b-in-2021/

House of Guinness Wins Three Awards from A+M Marketing Excellence Awards 2022

By
Tan Heng Hong
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The Heineken Malaysia Berhad team and Sambal Lab team at the MEA receiving an award for House of Guinness

Guinness Malaysia wins prestigious A+M Marketing Excellence Awards

Kuala Lumpur, 1st December 2022 – Guinness Malaysia’s immersive and experiential ‘House of Guinness: Discover the Innovation of Guinness Draught in a Can’ has brought home three awards from the prestigious Advertising & Marketing’s (A+M) Marketing Excellence Awards Malaysia 2022 held at the Hilton Kuala Lumpur on 25th November.

Guinness Malaysia was recognised in three categories: Excellence in Marketing Transformation (Silver), Excellence in Launch/Re-launch Marketing (Silver), and Excellence in Customer Engagement (Bronze).

The Heineken Malaysia Berhad team and Sambal Lab team at the MEA

The campaign was recognised for taking the consumer experience to the next level by creating an immersive and experiential space to educate consumers about Guinness Draught in a Can (GDIC) which was introduced to the Malaysian market earlier this year. It was also lauded for its approach to forging a relationship between GDIC and Gen Z, the demographic crucial for accelerating future growth.

Willemijn Sneep, Marketing Director of Heineken Malaysia Berhad, said, “We are honoured to be recognised by A+M alongside other leading brands in Malaysia. We invested significant effort in designing a campaign that was effective not only in introducing Guinness fans to a new innovation but also in connecting new friends, especially Gen Zs, to the magical Guinness experience.”

The Heineken Malaysia Berhad team at the MEA 2022

The House of Guinness was held over eight weeks, and welcomed a total of 14,580 visitors, including members of the media, influencers, and lovers of Guinness to learn about the magic of GDIC. The recognition by these prestigious awards is a testament to the creative strength and effectiveness of the overall campaign.

“We leveraged consumer insights and experiences to create a truly unique campaign, delivering an immersive activation that allowed consumers to discover the magic of Guinness through mission-based experiences. Fans also learned serving rituals and how the GDIC innovation allows the smooth and creamy taste of the world’s best stout to be enjoyed wherever they are,” said Shaun Lim, Marketing Manager of Guinness Malaysia.

House of Guinness was brought to life with the collaborative effort from all stakeholders, including Sambal Lab, who was the key driver for the concept, strategy, design and build, creatives, and implementation to introduce the product to the Malaysian market.  

“It was imperative to give Gen Zs not just a fun experience, but a memorable one as well. This immersive education experience allowed them to understand what makes GDIC unique while firmly establishing Guinness as the world’s best stout,” said Balreet Gill, Sambal Lab’s founder.

Come to The Chicken Rice Shop to try its all-new Grilled Butter Chicken Katsu Henshin and refreshing Passion Henshin

By
Tan Heng Hong
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The Chicken Rice Shop (TCRS) has re-introduced its popular menu with an improvised recipe of Grilled Butter Chicken. We popped by the TCRS outlet at The Mines Shopping Mall to try their all-new Grilled Butter Chicken Katsu Henshin.

The Grilled Butter Chicken Katsu Henshin is boneless chicken thigh coated with katsu breading that comes with its signature golden buttery sauce and garnished with curry leaves. I must say this Grilled Butter Chicken Katsu Henshin is really buttery and the katsu breading makes the chicken crunchy, making the Grilled Butter Chicken Katsu Henshin a nice dish to have after a long day at work.

Image credit: Minimeinsights.com

Grilled Butter Chicken Katsu Henshin comes in three different sets of meals for everyone to enjoy.

Meal A (1 pax) – RM 24.90

  • Grilled Butter Chicken
  • Pak Choy with Oyster Sauce (small)
  • 1 Bowl of Rice
  • 1 Soup of the Day

Meal B (2 pax) – RM 52.90

  • Grilled Butter Chicken
  • Single Serve Chicken (Choice of Roast/Steamed/Soy Sauce)
  • Nyonya Pai Tee (regular)
  • Sai To Fish Ball Soup (regular)
  • Pak Choy with Oyster Sauce (regular) or Spicy Savoury Ladies’ Fingers (regular)
  • 2 Bowls of Rice
  • 2 Soup of the Day

Meal C (4 pax) – RM 91.90

  • Grilled Butter Chicken
  • 1/4 Chicken (Choice of Roast/Steamed/Soy Sauce)
  • Nyonya Pai Tee (large)
  • Penang Rojak (large)
  • Penang Famous Chicken Rolls (3pcs)
  • Pak Choy with Oyster Sauce (large) or Spicy Savoury Ladies’ Fingers (large)
  • 4 Bowls of Rice
  • 4 Soup of the Day
Passion Henshin. Image credit: Minimeinsights.com

The highlight of the day is the refreshing Passion Henshin, which is a combination of Calpis and 7Up with a yogurty and sparkling taste.

Penang Famous Chicken Rolls. Image credit: minimeinsights.com

Let’s explore the other dishes in Meal C. The Penang Famous Chicken Rolls come in three pieces and they are really delicious and crispy.

Soup of the day. Image credit: Minimeinsights.com

Kudos to TCRS for really paying attention to the soup and the condiment. The soup of the day does come with old cucumber pieces, while the condiments including chili sauce and the ginger scallion sauce are perfectly done.

Image credit: Minimeinsights.com

Here, we also want to highlight the Nyonya Pai Tee, which are crispy pastry shells filled with a savoury mixture of thinly sliced vegetables and chicken.

Pai Tee. Image credit: Minimeinsights.com

Pai Tee. Image credit: Minimeinsights.com

Interestingly, the TCRS outlet at The Mines deploys a robotic server to deliver food to diners, a common practice by foodservice operators to solve the labour shortage issue.

Image credit: Minimeinsights.com

Dining at the TCRS outlet at The Mines is comfortable, thanks to its nice decor featuring custom made images of cute chicken tiles on the wall.

The latest bold flavours of the Grilled Butter Chicken is in stores nationwide from 7 November 2022 until 8 January 2023.

 

Gula Cakery Debuts Delectable French Pastry Line to Celebrate Seven Sweet Years

By
Tan Heng Hong
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Arieni Ritzal, Founder & CEO of Gula Cakery demonstrating a baking session at the anniversary event
  • Three new cloud-like, melt-in-your-mouth croissants now available at all Gula Cakery outlets
  • Seventh anniversary celebrations at the flagship store took 500+ dessert lovers down memory lane with a glimpse of the brand’s origin story

Kuala Lumpur, 7 December 2022 — Local crowd favourite Gula Cakery recently celebrated its seventh-year anniversary not with its signature cakey delights, but with a tribute to its founder’s time learning the art of baking in France: a new line of buttery, flaky croissants!

From top to bottom_ Strawberry Cream, Chocolate Nutella, Caramel Almond

Inspired by founder Arieni Ritzal’s journey from grandma’s kitchen to the eye-opening world of Parisian culinary schools, Gula Cakery debuted three new variations of the humble croissant: nutty sweet Caramel Almond, refreshing and tangy Strawberry Cream, and the luxurious Nutella Chocolate. These new additions are RM15 each and join Gula Cakery’s existing repertoire of viennoiserie pastries, all baked to a golden ratio — crunchy and flaky perfection on the outside, cloud-soft and warm goodness on the inside.

Nutella Chocolate Croissant

“When I was learning the ropes in Paris, I was so blown away by the French patissiers’ respect and attention to detail for their pastries! That’s part of the reason why Gula Cakery has always been about baking each of our classic homemade goodies to perfection, and embracing a nostalgic taste infused with fan favourite flavours. There’s no better time to spotlight that than now — taking the anniversary as an opportunity to appreciate our roots while also celebrating a new addition to our stores,” Arieni shared.

Nutty Macadamia Tart

The croissants won’t be short of company either as they make their debut alongside a range of delectable tartlets, which come in 12 different flavours. These include classics such as Dark Chocolate, Lemon Cream, and Strawberry, as well as a host of brand new flavours such as Ferrero Rocher Crunch, Heavenly Pistachio, Nutty Macadamia, and a whole lot more!

Heavenly Pistachio Tart

In addition to the new pastries, Gula Cakery also celebrated its seventh anniversary with a two-day event at its flagship store in Kota Kemuning, Shah Alam.

Tropical Mango Bliss

Over the weekend, more than 500 dessert enthusiasts treated themselves to Gula Cakery’s rich signature desserts and homely food. There were also a host of interactive activities, such as a spin-and-win, lucky draws, as well as complimentary baking classes with Arieni, who is the founder of Gula Cakery and lifelong baker.

Butter Pecan Tart

“It’s hard to believe how fast time has flown, starting from my first venture baking out of my own home with my grandmother’s recipe book, to now having shared my own passion for desserts with everyone at Gula Cakery for seven years. Seeing the joy on our customers’ faces when they bite into our sweet treats with their loved ones, especially at our anniversary event, makes the team even more determined to continue doing what we’re doing: innovating desserts that not only bring you joy, but your friends and family too!” added Arieni.

Above: Arieni Ritzal, Founder & CEO of Gula Cakery demonstrating a baking session at the anniversary event

With over 200 varieties of cakes to its name, Gula Cakery has been building a sturdy following among urban families since its establishment in 2015. True to its mission of having something for everyone, the brand has also expanded its menu options to include pre-dessert fare as well, with piping hot savoury meals ranging from Western dishes like pasta and burgers to local Malaysian staples like nasi kerabu and kuey teow goreng, and is currently in the midst of obtaining its halal certification to ensure compliance with local food preparation standards.

Gula Cakery currently has ten physical outlets with several subsidiaries across the Klang Valley, including sister brands Gula Creamery and Andra by Gula Cakery. Its newest sub-brand, Malaiqa by Gula Cakery, has also recently made its entrance in Malacca. The brand is looking to expand nationwide in the future, continuing its passion for bringing families closer together through tasty homebaked desserts made with heart.

For more information on Gula Cakery, kindly visit www.gulacakery.com/en_MY.

Castrol Hosts Game Changers Event To Award Winners A Free Vacation Package To The Premier League

By
Tan Heng Hong
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Participants who competed during the Castrol Game Changers event

KUALA LUMPUR, 7 December 2022 – Castrol, one of the country’s leading automotive lubricant companies, hosted the Castrol Game Changers event on 3 December 2022 at Tropicana Golf and Country Club.

The event witnessed the selection of two champions who won an all-expenses-paid trip to England and two tickets each for a Premier League (PL) match in 2023. Castrol’s global partnership with PL further enhanced Castrol’s visibility to a wider range of international audiences, driving the excitement of football fans and automobile enthusiasts 

There were two phases to the event: The Castrol Race Off, which saw Meor Razzi Rizal Bin Meor Faisal with the fastest time win two tickets to watch a PL match in England next year, compete against twenty teams comprising of 40 qualifiers pre-chosen from May to September. Each team picked one member of their team to race against the other teams in a driving simulator race. Following this, the Castrol Kick Off, which witnessed Lim Choo Leong, having secured the highest score in this round, won a second pair of tickets, had the eight top-ranked teams from the Castrol Race Off (barring the winner) compete in a two-vs-two futsal tournament. For their effort, the runners-up from the Kick-off was awarded with a signed Premier League jersey.

Meor Razzi Rizal Bin Meor Faisal with the fastest time winning two tickets to the Premier League match in England next year

“We are excited to reward our two winners and their partners to witness a once-in-a-lifetime opportunity to experience a live PL match. It will be a momentous occasion as our Malaysian champions will join winners from other nations to enjoy the match next year,” said Keow Mei-Shan, Marketing Director of Castrol Malaysia & Singapore.

Castrol Malaysia & Singapore team during the Game Changers Event

The Castrol-PL partnership pact was announced in the end of 2021; and is spurred by the automotive lubricant brand’s passion for football as well as its previous successful collaborations with associations such as FIFA World Cup and UEFA European Championships. With a worldwide television audience of more than 3.2 billion, the PL is the most-watched football league in the world – with averaging attendance of more than 38,000 passionate fans joined by a global audience of 643 million viewers per game. 

Keow Mei-Shan, Marketing Director of Castrol Malaysia & Singapore presenting the tickets to Lim Choo Leong, who secured the highest score in the Castrol Kick Off

In the previous months, the Castrol-PL partnership saw several activities organised, beginning with the Castrol x PL Rover, which visited 16 key locations nationwide that drove awareness of the Castrol Game Changers contest. Following the rover activation, Castrol also ran two digital contests Castrol PL Moment & Castrol PL Bi-weekly quiz, which saw consumers posting their most memorable football moments with the #CastrolPL.

The runners-up from the Castrol Kick-off were awarded signed Premier League jerseys

‘Castrol Malaysia hit several milestones starting with our PL partnership, Castrol Hari Mekanik Malaysia’s fourth anniversary, and the 20th anniversary of Castrol Auto Service (CAS) in the country, among others. We are elated to interact with our consumers through this event and looking forward to connecting with them through new activations in the future,” Mei-Shan concluded.

 

foodpanda MALAYSIA AND URBANICE COLLABORATE TO CREATE MORE OPPORTUNITIES FOR WOMEN WITH BLOOMING PANDA

By
Tan Heng Hong
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Kelvin Chan, Director of Operations, foodpanda and Townplanner Norliza Hashim with the female walkers

An Initiative to Alleviate the Burden and Challenges of Women in the Gig Economy

Kuala Lumpur, December 7, 2022 – In alleviating the burden and challenges of women workers in the gig economy and to empower women in need, foodpanda Malaysia, the country’s leading food delivery service, and Urbanice Malaysia have joined forces to introduce Blooming Panda – an initiative to onboard female walkers as delivery partners and equipping them with bicycles.

In an event held at the National Sustainable Development Goals Centre here this morning, the bicycles which were sponsored by Urbanice, were presented to 35 women in need. They have been previously identified and selected by Urbanice together with Women’s Aid Organisation. Urbanice Malaysia is an agency under the Ministry of Housing and Local Government to advocate the sustainable urban agenda.

Left to right: Shubham Saran, Head of Logistics, foodpanda, Tuan Mohd Yushanizar, Deputy Director of City Planning, DBKL, Kelvin Chan, Director of Operations, foodpanda, Townplanner Norliza Hashim, CEO

Tuan Mohd Yushanizar bin Md Yusoff, Deputy Director of City Planning, Kuala Lumpur City Hall was also in attendance to witness the bicycle presentation.

Commenting on this impactful initiative, Kelvin Chan, Director of Operations at foodpanda Malaysia said that this initiative was introduced to further encourage women participation in the gig-economy. “From the onset of the pandemic, women have borne a disproportionate share of burden and sacrifice. Through these few years, we have seen a lot of grit and resilience in many of them. We recognise the demand for more flexible work and for women to be able to spend more of their time on what’s important to them. As such, we are commited to improving ourselves 1% better each day and to provide an avenue to help women break barriers in  providing for their families and contribute to the economy.”

He added, “In the same vein, the name Blooming Panda represents a new beginning for these women in need. We hope that this can provide them with a second chance for them to be more confident and have agency over their own economic empowerment. We are proud to be working with Urbanice through this programme in creating income opportunities and for those in need the most in a manner that is safe and sustainable.”

Aside from creating job opportunities and helping women thrive in the gig economy, this partnership between foodpanda Malaysia and Urbanice Malaysia also aims to build a more sustainable community by promoting the use of zero-emission vehicles such as bicycles and e-scooters.

Townplanner Norliza Hashim, CEO of Urbanice

Norliza Hashim, Chief Executive Officer of Urbanice Malaysia shared her pride in being able to collaborate with foodpanda Malaysia in this initiative. In her words, “We are overjoyed at seeing an industry giant such as foodpanda sharing similar values as us. Aside from promoting urban sustainability, we believe that empowering women is crucial to the health and social development of families and the community.”

“When women live secure and fulfilled lives, they are able to maximise their full potential – contributing their skills to the workforce and leading them to raise happier and healthier children. Additionally, this could also lead to sustainable economic growth, which will benefit their communities, the nation and humanity as a whole,” added Norliza.

Other sponsors and partners involved in the Blooming Panda initiative include, the Selangor Zakat Board, which will be giving three months of zakat (tithe) to the eligible asnaf (needy) participants in the programme. Kiddocare, Malaysia’s first and preferred on-demand babysitting platform, will be sponsoring three months of home childcare for the delivery partners.

Nadira Yusoff, Chief Executive Officer and founder of Kiddocare commented, “Kiddocare is truly delighted to collaborate and support the Blooming Panda campaign, by empowering mothers who are foodpanda delivery partners with on-demand childcare. Our platform is a support system for parents, particularly mothers, allowing them to have peace of mind of professional carers who keep their children safe, happy and nurtured, while they go out and work.  We hope through this collaboration, we will also be able to encourage women to join the gig-economy to increase income and their livelihood.”

As it stands, foodpanda Malaysia is committed to the economic empowerment of all its delivery partners while ensuring that they remain protected and that their welfare is taken care of. The Company remains to be at the forefront of social protection of its delivery partners, collaborating with strategic partners including Social Security Organisation (Socso) and PolicyStreet, an insurance technology company.

Vegan Festival Indonesia to be held at Exhibition Hall Grand City Surabaya on 8-11 December 2022

By
Tan Heng Hong
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Vegan Festival Indonesia will be held at Exhibition Hall Grand City Surabaya on 8-11 December 2022. Entry is free. The operating time is 10am to 9pm everyday. There will be talkshows, medical check-ups, cooking demos, bazaar and competitions.

The participants include Oatside, MR. ISHII Shirataki Konnyaku, Van Houten Vegan, Velan Kitchen, Meatless Kingdom, Foodie, vegan egg Eggnot, Gracious Soy Kingdom, POMAS Powder Drink and vinegar drink Dehealth Supplies.

 

Tourists from Thailand can now make DuitNow QR payments in Malaysia via Boost

By
Tan Heng Hong
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Thai tourist can now make cashless payments from their own ewallets via Boost DuitNow QR

First phase of roll out will be for tourists from Thailand, with Indonesia and Singapore in the pipeline

KUALA LUMPUR, 6 DECEMBER 2022 – Boost, the leading regional full-spectrum fintech arm of Axiata, and Payments Network Malaysia (PayNet), our national retail payments network infrastructure announced today that Boost merchants can now accept cross-border payments from tourists from Thailand via its DuitNow QR, making it easier for tourists to make cashless cross-border payments in the country.

This new seamless transaction feature will pave the way for tourists to use their eWallets to make payments without the need to have Ringgit on hand. Tourists will only need to scan the Boost DuitNow QR code, which will automatically recognize the user’s current location in Malaysia. The user will receive a request to put in the amount of their purchase in Malaysian Ringgit (MYR), and an automatic conversion will then be deducted from their home country eWallet accordingly. For Boost merchants, they will continue to accept payments in MYR.

In the first phase, this convenience will be made available to tourists from Thailand. Participating Thailand financial institutions mobile payments applications that can be used to scan the Boost DuitNow QR in Malaysia are CIMB Thai, Siam Commercial Bank, Bangkok Bank, Krungthai Bank and Bank of Ayudhya.

Sheyantha Abeykoon, Group CEO of Boost, said: “At Boost, we have always been at the forefront of innovating our digital payments solutions to benefit our merchants and provide simplified payment options for local shoppers. Today, we are excited to now offer this to regional tourists through our collaboration with PayNet’s extensive cross border payment network. With the holiday season approaching, this novel offering in the market will provide our merchants with an edge to widen their network of customers, while tourists can enjoy simplified transactions in their own currency with close to more than half a million Boost merchant touchpoints across the country. We aim to include cross-border QR payments acceptance to Indonesia and Singapore tourists alongside other regions within PayNet’s coverage in the coming months.”

According to Group CEO of PayNet, Mr Farhan Ahmad, “Our role is to enable seamless, accessible and convenient digital payments in a safe, secure and efficient manner. This includes cross-border inter-operability of retail payments, particularly among ASEAN countries. We are delighted that our ecosystem participant, Boost, has paved the way for tourists from Thailand to make cross-border payments via DuitNow QR. This convenience not only benefits the Malaysian tourism industry but also our micro-SMEs and other retailers, which in turn boosts economic activities and growth. The multiplier effects and impacts from such enablement is immense. This is a very good start.”

Close to 200,000 Boost DuitNow QR merchants can be easily found at popular tourist hangouts around Malaysia such as Jalan Bukit Bintang, a prominent shopping strip and food joint in Kuala Lumpur, the famous Jonker Walk and Kota Syahbandar in Malacca, the independent art of Armenian Street along with foodie favourites such as the Chowrasta Market and the renowned Gurney Drive Food Street in Penang, and discover more of Borneo at Sarawak Cultural Village in Santubong or Sibu Central and Night markets, to name a few.

To encourage more merchants to digitalise and embrace the cashless way of doing business, Boost is currently working closely with the Jonker Walk Association in Malacca in a concerted effort to onboard even more merchants to offer tourists more shopping options.

In line with this new update, those who are still on the fence about being a Boost merchant, can join us today and extend their current customer base, regionally. All they need to do is onboard as a Boost merchant and display the Boost DuitNow QR code. For a limited time only, fees to activate the cross-border payment feature will be waived. Tap the link here for more information on how you can be a Boost merchant.

145K Shopee Sellers Achieved 25% Growth In 2022

By
Tan Heng Hong
-
Seamless customer experience drives sustained growth for online businesses

KUALA LUMPUR, 2 DECEMBER 2022 – Shopee Super Awards 2022 Milestone study1 finds many Malaysian stores outperformed business expectations on the marketplace over the last 12 months. From October 2021 to September 2022, over 145,000 local sellers achieved 25% growth in year-on-year sales on Shopee due to superior levels of customer service and optimised storefronts. Since many platform sellers provide for more than three household dependents on average2 beyond the community of local talents and gig workers employed, this fulfils Shopee’s mission of using technology to help the underserved.

In addition, Shopee drove economic inclusion by integrating and upskilling more than 251,000 local sellers who started selling online this year. These first-time sellers to the platform took advantage of the robust ecosystem and innovative features to quickly scale operationally and reach new markets online. Among them, more than 140 new sellers recorded over RM500,000 in sales last year. They outperformed their peers with store ratings of over 4.8 (out of 5), 97% on-time fulfilment rate, and prompt customer chat response rate of 116 min.

One of these record breakers is Shopee seller Frederick Thoo of IFS1212 store: the 41-year-old onboarded his automotive products business with Shopee as an alternative to building a costly dedicated app. “I value Shopee’s straightforward interface and large user base. We have managed to reach a record-high of 600 daily orders. This amount of orders can only be reached by selling online. We put a lot of effort into finding the best methods to pack our products and maintain our timely chat response rate. Good ratings are of utmost importance in building customer trust,” shared Thoo.

Beyond new sellers like Thoo, long-term sellers on Shopee also find that seamless customer experience pays off for sustained growth. Because of their ability to retain loyal customers and drive marketing costs down, year to date September 2022, more than 2,100 local sellers made over RM5 million in sales since the inception of their stores on Shopee. Throughout the last year, these sellers maintained consistent ratings of 4.9 (out of 5), quick chat response time of 125 minutes, and almost 99% of their orders shipped on time.

Over 1,700 local sellers of authentic Made-in-Malaysia goods marked RM1 million in sales since listing on the marketplace thanks to Shopee’s hyper-localised platform and e-commerce campaigns. These homegrown entrepreneurs provided quality goods that cater to Malaysians’ local preferences with an average store rating of 4.9 out of 5 and 98% of orders shipped on time.

Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia

Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia said, “We are humbled to see how far our community of sellers, brands, and talents have come on the marketplace ahead of our 15th of December Shopee Super Awards. It’s thanks to their collective hard work and all the wonderful shopping experiences they are creating for buyers online that Shopee ranks first in the YouGov Best Brand Ranking in Malaysia and also won gold for Kantar’s Strongest Malaysian Brand in both ‘General Retailers’ and ‘Lifestyle App’ categories. They inspire us to continuously innovate and invest in our marketplace ecosystem to give back to the community by providing a wide range of choices at the lowest prices.”

Beyond free education for seller communities via Shopee University and Seller Summit, Shopee has also created educational KOL masterclasses and Shopee Influencer Fest to scale influencers and drive their growth along with sellers. Earlier this year, Shopee’s marketplace studies revealed that local influencers reach wider audiences and boost customer engagement3 for sellers.

Eizuwan Eizuddin (Left), Shopee Affiliate

Eizuwan Eizuddin, an active Shopee influencer community participant since 2020, believes in the symbiotic relationships between sellers and influencers. “Consumers value recommendations from authentic voices. I can see the trend of people having higher trust in third parties reviews compared to advertising on TV or radio. My product review videos can be seen as a bridge between sellers and buyers. On one hand, increasing the visibility of sellers’ products; on the other hand, helping my audiences to make informed purchase decisions.”

On 15 December 2022, Shopee Super Awards ceremony will recognise the best performing sellers, brands, and influencers of the year by industry categories. Winners of much anticipated e-commerce awards such as “Super Growing Seller”, “Super Operational Performance Brand” and “Super Live Streamer” will be announced. Malaysians can tune into Shopee Live at 12PM on 11 December and 7:30PM on 15 December to support their favourite brands, sellers, and talents by visiting https://shopee.com.my/m/shopeesuperawards2022.

  1. The 2022 “Shopee Super Awards Milestone” study was conducted by Shopee Marketplace, taking research data from October 2020-September 2021 and October 2021-September 2022.
  2. #RayaBersamaShopee survey of more than two thousand participating sellers between March 18 to April 18 2022, 70% of whom are female, are empowered to provide for their families, while retaining the flexibility of managing their respective households. These female sellers were therefore able to provide for more than three household dependents on average. Most of them live in Klang Valley or Johor, but many represent Malaysian rural areas in Kedah, Kelantan, Perak, Sabah and Terengganu.
  3. The 2022 “The Future of E-Commerce with Malaysian Influencers” survey was conducted by Shopee Marketplace, between 28 September and 26 October 2022. Voluntary feedback was obtained from 1,035 Malaysian sellers on the platform. 47% of surveyed sellers think influencers can reach a broader target audience and boost customer engagement.

 

 

Enjoy wholesome and delicious moments with warm F&N NutriSoy in the most convenient ways

By
Tan Heng Hong
-
Enjoy wholesome and delicious moments with warm F&N NutriSoy in the most convenient ways

Singapore, 6 December, 2022 – If you enjoy the deliciously fresh taste of warm soya milk at any time of the day and all year round, F&N NutriSoy is perfect for you to do so with convenience. While some may prefer to savour the frosty taste of iced and chilled drinks, there are many who enjoy a calming warm cup of beverage to soothe the soul and bring serenity to the senses.

With F&N NutriSoy, it is easy to prepare and enjoy your own cup of soya milk that is filled with nutritious goodness, be it for breakfast, lunch or dinner, with family or friends or, for some quiet moments on your own. The comforting beverage is also a source of high-quality protein.

For average Singaporean adults aged between 18-49, the daily recommended protein intake is approximately 0.8g/kg body weight.1 A cup (250-ml) of F&N NutriSoy comprises 10.8 grams of protein, and is equivalent to one-and-a-half hard-boiled eggs. For muscle maintenance, adults aged 50 and above should target to achieve 25 grams of protein in each meal, and one-third of the required protein intake in a meal can be fulfilled with one cup of F&N NutriSoy 2. 

As F&N NutriSoy is conveniently available in packs, all it takes is to simply grab a pack or two off the chiller shelf, head home or to the office, to warm up a nice cup of soya milk and enjoy a simple pleasure of life. 

For a fast and handy way to serve up a cup of warm F&N NutriSoy, pour it into a microwave-friendly cup and place it in the microwave with a microwave-safe plastic wrap over the cup. Depending on personal preference for how warm F&N NutriSoy should be, set the microwave to either ‘low’ or ‘medium’ heat, for 15-second intervals, stirring in between each interval until the desired warmth is reached.

For those who prefer to warm F&N NutriSoy on a stove, pour the preferred amount into a saucepan over low flame or ‘low’ setting on the electric warmer, and let it gently simmer. Turn off the fire or heat once the desired temperature is reached, to relish a warm and pleasant cup of F&N NutriSoy.

Low in Glycemic Index (GI), the delicious F&N NutriSoy range by F&N contains more protein and calcium compared to regular soya milk. Soya beans are the only vegetable source that contains all 9 essential building blocks of protein known as amino acids, found only in foods; which play important roles in almost every system throughout the body. They are also rich in iron, phosphorus, magnesium, B-vitamins and zinc, contributing to a well-balanced sustenance. Soy protein and isoflavones found in soy milk are able to lower total cholesterol and low density lipoproteins (‘bad’ cholesterol). 

The vegan-friendly F&N NutriSoy range is made from superior grade soya beans without artificial flavourings and preservatives, and are non-genetically modified (GMO), making it the ideal beverage to complement your healthy lifestyle. The range carries the Healthier Choice Symbol by the Health Promotion Board (HPB), halal-certified, low in saturated fat content, contain Omega 3 fatty acids, and is trans fat and cholesterol-free. F&N NutriSoy is also supported by the Singapore Heart Foundation.

Kick back and relax to enjoy warm F&N NutriSoy at any time of the day for well-balanced nutritional goodness in a cup.

The F&N NutriSoy range, available in major supermarkets, hypermarkets, and selected convenience stores; offers variants at the following Recommended Selling Price:

1.     HealthHub, Health Promotion Board. (2022). Why Protein Is More Important Than You May Think, And 5 Common Protein Myths. https://www.healthhub.sg/live-healthy/2074/why_protein_is_important

2.     Source: HealthHub (2020). Older Adults Need More Protein. https://www.healthhub.sg/live-healthy/2076/seniors-need-more-protein

Click here to buy F&N products on RedMart.

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