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New Sibas Easy Food makes seafood easy to prepare

By
Tan Heng Hong
-

Seafood producer PT Pawon Sentra Tama (Sibas) has launched its latest Sibas Easy Food comprising Japanese and Indonesian foods at SIAL InterFood, which is being held in Jakarta on 9-12 November 2022.

The single-serve, frozen seafood includes Indonesian dishes made easy like Mackarel Cabe Ijo (Mackarel Fish Cooked with Green Chili ala Sumatra), Tuna Rendang (Tuna Fillet Simmered with Rich Coconut Milk and Spices ala Sumatra) and Cakalang Rica-Rica (Skipjack Tuna Cooked with Sulawesian Spice Mixture).

The Japanese seafood dishes comprise Gindara Miso Zuke Yaki (Gindara Fillet with Miso Sauce), Gindara Teriyaki, Saba Miso Zuke Yaki, Saba Shio, Salmon Teriyaki and Saba Miso Zuke Yaki.

These products target Indonesians who choose to prepare their meals at home.

DPO International unveils Foodcraft Multigrain Premix Powder at SIAL InterFood

By
Tan Heng Hong
-

DPO International has unveiled Multigrain Premix Powder under the Foodcraft brand at SIAL InterFood, which is being held in Jakarta on 9-12 November 2022. The Foodcraft Multigrain Premix Powder contains 20 different ingredients in one pack delivering protein, calcium and fibre. The powdered multigrain drink is available in Matcha and Purple Sweet Potato.

The 20 ingredients include buckwheat, barley, black rice, black soy, millet, oat, mung bean, corn, quinoa, red rice, sesame and spirulina.

Alcohol-free Ramoe delivers an Indonesian feel

By
Tan Heng Hong
-
Image credit: Minimeinsights.com

Indonesia’s Rasa Group has launched a new non-alcoholic drink Ramoe at SIAL InterFOOD 2022. Ramoe has been certified halal and targets consumers aged 12 to 35 with a price of IDR 22,000 per can.

Ramoe is available in four Indonesian cities including Jakarta, Bali, Bandung and Semarang as well as on Tokopedia. The company plans to make Ramoe available in more cities soon.

Ramoe at SIAL InterFOOD 2022. Image credit: Minimeinsights.com

The flavouring product maker Rasa Group also plans to promote Ramoe for B2B application as the drink, which is low in calorie, can serve as a mixer. The calorie content is 90kcal/serving. The plan for 2023 is to export Ramoe abroad.

Apart from taking non-alcoholic drink inspiration from the West and from Korea with alcohol-free soju, we are seeing local producers innovating to give the alcohol-free drink an Indonesian feel.

New limited edition OREO Lychee Orange

By
Tan Heng Hong
-

OREO has a new limited edition flavour in Malaysia. Availalable in 7-Eleven is the latest OREO Lychee Orange with a tangy and crunchy twist. The OREO has an outer red velvet cookie. The launch of OREO Lychee Orange is likely to coincide with the year-end celebration and Chinese New Year 2023.

Joyday releases football-shaped Champion Ball

By
Tan Heng Hong
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Joyday, the ice cream brand of Yili, has launched Joyday Champion Ball, which is an ice cream in the shape of a football. As of date, the ice cream brand has launched 35 different ice cream variants in Indonesia. As part of its sports marketing, Yili has reached a cooperation agreement with the Portuguese national football team, which currently has football stars like Cristiano Ronaldo.

Joyday’s competitor Aice has recruited French professional football player Kylian Mbappé as its brand ambassador.

Vinamilk puts Green Farm at the heart of product messaging

By
Tan Heng Hong
-

Vinamilk has given its Green Farm UHT milk a fresh makeover in packaging. The new minimalist design focuses more on ‘Green Farm’, which is the company’s ecological dairy farm system that adopts the regenerative farming technique to to minimise the impact on the environment and communities.

Green Farm also uses sustainable practices with innovative technologies throughout the whole process, from breeding to production in order to ensure product quality, animal welfare and environmental goals.

Communicating and demonstrating sustainability is becoming a key component of marketing in the dairy industry in line with growing consumer interest to protect the environment. The use of eco-friendly agricultural practices also translate into stronger and healthier cows thus better quality milk.

Old packaging

OldTown 3-in-1 White Coffee Salted Caramel makes its debut

By
Tan Heng Hong
-

OldTown, owned by Jacobs Douwe Egberts (JDE), has launched OldTown 3-in-1 White Coffee Salted Caramel in Malaysia. The latest offering balances the delicious sweetness of buttery caramel with savoury saltiness.

The company currently has an extisting OldTown White Coffee Salted Caramel Canned Drink. The latest launch is a 3-in-1 version.

In another development, OldTown has given its 3-in-1 coffee a new look.

Buy now from OldTown’s Shopee store to enjoy all the discounts.

Lipton After Meal Herbal Infusion is in Malaysia

By
Tan Heng Hong
-

Lipton After Meal Herbal Infusion is now available in Malaysia. This herbal infusion contains peppermint, fennel, ginger and spearmint. fter Dinner is a herbal infusion for those times your tummy feels less than its best. Carefully selected botanicals are blended with ginger that make every cup delicious. Enjoy a daily cup or two of Lipton After Dinner to supplement your varied, balanced diet. For the perfect cup, brew tea bag 4-6 minutes in freshly boiled water.

Get yours now from Lipton online store on Lazada.

New Kellogg’s Mermaid Froot Loops and Kellogg’s Granola Super Berry and Dark Chocolate

By
Tan Heng Hong
-

Kellogg’s Malaysia is making mealtime tasty and colourful with Kellogg’s Mermaid Froot Loops that are made with natural colours. Other products in the range for children include Dinosaur Froot Loops and Unicorn Froot Loops.

Kellogg’s has also made available Kellogg’s Granola Super Berry and Dark Chocolate rich in finest ingredients for a crunchy goodness. Kellogg’s Granola Dark Chocolate contains crunchy 5-grain granola, strawberry, raspberry, cherry and dark chocolate chips from real Belgian chocolate.

Kellogg’s Granola Super Berry contains crunchy 5-grain granola, raspberry, raisin, cherry, pumpkin seed, almond, strawberry and cranberry.

Get these products now at your nearest supermarket, hypermarket or on Shopee and Lazada stores.

Head down to Sunway Pyramid to celebrate Haribo’s 100th anniversary

By
Tan Heng Hong
-

The original gummy bear is now officially a centenarian as Haribo turns 100. A birthday is never complete without a celebration!

Therefore, HARIBO is hosting a physical event this week at Sunway Pyramid LG2 Central Avenue from 7 – 13 November. Consumers can participate in the 100th Birthday celebrations with engaging activities, a sure-win lucky wheel, a photo booth, and many more!

HARIBO has released two new flavours for a limited time only to celebrate the occasion. Aside from the original iconic HARIBO Goldbears, which come in six different flavours, HARIBO introduces Fruits of the World and Cake O’Clock birthday editions.

At FamilyMart Malaysia, stand a chance to win awesome prizes for a bear-tastic celebration.

Steps to enter the giveaway!
Step 1: Purchase any 2 Haribo products, inclusive of one Haribo Gold Bears.
Haribo Gold Bears 80g
Haribo Happy Cola/ Worms/ Worms Zourr/ Grapes/ Cake o’clock LE 80g
Haribo Chamallows Pink & White 70g

Step 2: Scan the QR code on the visual to partipate and stand a chance to win the prize!
10x Grand Prize – Nintendo Switch V2 Ring Fit (worth RM1,400)
500x Consolation Prize – Haribo 30cm Plush Goldbear (worth RM50)

 

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