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Big carbonated drink maker AJE moves into premium canned saba fish, launches superfruit drink Amayu

By
Tan Heng Hong
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Image from Bangkok Post

AJE, the producer of Big carbonated drinks, has ventured into other consumer product categories with the launch of D’Gussto (ดิ’กุสโต้) premium canned saba fish in tomato sauce in Thailand, reported Bangkok Post. The processed fish will be produced under an OEM model.

The beverage company has also announced the launch of Amayu, a 100% natural fruit juice created with coconut flowers produced by local farmers. The parent company has a range of Amazonian super fruit beverage under BIO Amayu.

The company works with local farmers in Ban Phaeo District, Samut Sakhon Province to source all-natural ingredients to obtain superfruit juices without preservatives or sugar. The drink will be sold at THB 50 per bottle.

AJE plans to add 15 new product categories to its portfolio in Thailand by 2030. This figure excludes canned fish and fruit juice. Right now, the company has five categories in Thailand comprising Big carbonated drinks, Volt energy drinks, Big Vida water, Bio functional beverages and Sporade isotonic drinks.

AJE is transforming itself into a more diversified FMCG company in Thailand with a product portfolio spanning from beverage to food, while leveraging on its existing distribution network.

Ajethai Co Ltd’s total revenue in 2020 declined 11% year-on-year to fall below the THB 3 billion mark, according to the Department of Business Development. The company posted a 7% year-on-year rise in total revenue in 2019 and 13% growth in 2018.

Da Lat Cider now available in 7-Eleven

By
Tan Heng Hong
-

Da Lat Cider, which is made using imported apples and fresh fruits from the farms of Da Lat, is now available in 7-Eleven in Vietnam. The hard apple cider has an ABV of 4.6% and is available in three flavours – apple, berries and pineapple.

Da Lat Cider is also officially present at Full-Market and Me Beer in Da Nang as well as Tops Market in the South.

Da Lat Cider is one of the many players in the market that are thriving due to the growing popularity of cider and flavoured alcoholic drinks, thanks in part to the growing in-home consumption of alcohol during the past few years.

 

URC Vietnam launches C2 Freeze for a more refreshing taste

By
Tan Heng Hong
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URC Vietnam has launched C2 Freeze, a new RTD tea offering a refreshing taste with a cool mint flavour. The new RTD tea features a harmonius blend of strawberry and cherry and the goodness of tea. C2 Freeze taps into the cooling beverage trend to up the ante to deliver a more refreshing taste for summer.

 

Tang powdered beverage brand extends into snacking with new gummy, launches healthy Tang Fruit & Veg

By
Tan Heng Hong
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Tang, the Philippines’s number one powdered beverage brand by Mondelez, has launched in a gummy format to expand the usage occasion and to enter into the snack segment.

At the moment, Tang works well as a drink especially targeting in-home consumption but as society reopens, there exists an opportunity to bring the vitamin C benefit of Tang into out-of-home snacking.

Tang was negatively impacted by the taxation on sweetened beverages impoased by the Philippine government in 2018. Tang powdered drink sales in the first quarter of 2018 fell by single digit. Therefore, there is a strong push to use newer format to broaden the consumer base of Tang who is price sentitive to the less price sensitive gummy segment, while still capturing opportunities in the mass market.

Mondelez Philippines has been focusing on snacking in the past such as launching Tiger Cracker for heathy snacking. Tang Gummy also takes the same approach and was formulated as a healthy, vitamin C-fortified gummy made with real fruit extracts.

Mondelez can also introduce Tang Gummy into other markets as a new product including in markets where the Tang brand is still weak or non in existence.

Unlike Coca-Cola ending the sale of its Eight O’Clock powdered juice drinks, Mondelez is not leaving the powdered drink segment and continues to innovate in the category. The company has recently launched the new Tang Fruit & Veg available in Orange Carrot and Dalandan Malunggay.

The Tang Fruit & Veg approach could serve as inspiration for Indonesia’s NutriSari, which is also one of the key players in the powdered beverage segment in Indonesia. Right now, NutriSari is innovating with flavours and has highlighted its high vitamin D and C content. There is a possibility to pair healthy vegetables with fruit juices.

Click here to buy now from Mondelez Philippines official store on Shopee.ph.

Celebrate Raya with limited edition Wise Cottage Fries Ayam Masak Merah

By
Tan Heng Hong
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The limited edition Wise Cottage Fries Ayam Masak Merah is now available in Malaysia for Raya. The new potato chip flavour is inspired by a popular local dish, which is a casserole of chicken pieces in dried chillies sambal. In English it is literally known as “red-cooked chicken”.

Get the limited edition Wise Cottage Fries Ayam Masak Merah now at 7-Eleven Malaysia.

Prego unveils high fibre pasta in Malaysia

By
Tan Heng Hong
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Prego, the market leader of pasta sauces in Malaysia, is offering high fibre pasta noodles containing oat fibre. The new Prego Hi-Fibre comprises Tri Color Spirals, Spaghetti and Tri Color Dinosaur. The noodles are also high in protein. Both the Tri Color Spirals and Tri Color Dinosaur are made with tomato and spinach powder.

Buy now from Lazada or Shopee.

 

Pacific Sunrise launches new flavoured oils and heart-healthy red palm oil

By
Tan Heng Hong
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Pacific Sunrise, a healthy vegetable oil made from palm olein, has made available new flavored oils and red palm oil in the Philippines. The garlic, chicken, and chili flavored oils can add complexity and flavour to the meals.

The new red palm oil contains vitamin A carotenoids, which are associated not only with eye health but also maintaining healthy organs such as the heart, lungs, and kidney.

The new Pacific Sunrise Chicken Flavored oil can be used for marinating, as a basting sauce, or even for drizzling onto your rice.

Shop now in Waltermart branches in Luzon, Prince Hypermart in Cebu, and NCCC Davao.

New BRAND’S Essence of Chicken with yuzu flavour launched

By
Tan Heng Hong
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Suntory Beverage & Food Thailand is innovating with flavour to bring yuzu into its BRAND’S Essence of Chicken. The limited yuzu flavour BRAND’S Essence of Chicken offers a Japanese-style taste to celebrate the arrival of summer. It also taps into yuzu as a popular flavour in Thailand. The 39-year-old actress, model, and presenter Punlapa Margaret Taylor, also known as Paula Taylor, is the endorser.

ENJOY SHELL DELI2GO’S LATEST RANGE OF TASTY AND WHOLESOME MEALS

By
Tan Heng Hong
-

Perfect for on-the-go and with hot meal options for any time of day

KUALA LUMPUR, 21 MAY 2022 − The team at Shell deli2go has been cooking up something big in their kitchen! Known as a popular on-the-go destination for quick and fresh meals since 2013, deli2go is expanding its menu beyond just pastries. Customers can now enjoy an array of dishes and scrumptious hot meals, with a unique twist.

Themed as “Layan Panas-Panas”, the new hot food menu features their signature croffle, Ayam Masak Merah Mac n Cheese (for that spicy kick) and a version that is also perfect for kids, the Meatball Bolognese Mac and Cheese. deli2go also caters for meat-free options, with one of their latest offerings comprising the Asam Pedas Pasta and Satay Wrap.

The Satay Wrap is developed together with Nestle Professional. It is Harvest Gourmet plant-based chargrilled pieces that are doused in Malaysia’s favourite satay sauce; perfect for on-the-go and filled with plant-based goodness. All these meals are prepared on-site and are available now at all deli2go outlets* in Malaysia.

“We continue to ensure our Shell stations are the most convenient locations for our customers; not just as a place to stop for fuel, but to also get tasty and high-quality food. Through deli2go, Shell is committed to refuel Malaysians with a warm meal, energy boost, and a satisfying gastronomic experience. As people’s busy lives require even more on the move convenience, our aim is to make our deli2go outlets the best pit-stop for customers before they continue with their journey,” Seow Lee Ming, General Manager Mobility, Malaysia & Singapore. 

To commemorate the launch of its new menu, deli2go is taking it to the road with its Layan Panas-Panas roving truck, treating Malaysians with FREE samplings of their hot meals. Starting at Taman Tun Dr Ismail, the truck will drive along the Malaysia Peninsular and stop at 70 local hotspots and Shell stations from 25th April until 5th June 2022.

“With most people travelling to their hometowns during the Raya season, we want to give opportunities for everyone to experience an exclusive taste of this new menu. Track down Layan Panas-Panas truck near you and the crew will dish out free delicacies,” Seow added.

Apart from experiencing the exciting menu for free, take a picture with this special truck and you will be entitled to vouchers that can be redeemed when purchasing the new hot meals at the nearest deli2go stations till the end of July.

Customers can also redeem selected deli2go hot meals using their Kilometres (KM) with fuels as a currency through Shell’s latest campaign, ‘Ekstra KM Belanja’ from 1st May until 10th July. Customers will be rewarded with more KM, the more they fuel and spend at Shell’s stations.

Ready to put your taste buds in action? Add Layan Panas-Panas truck tour to your calendar or visit one of 380 deli2go outlets nationwide to try out the new menu by yourself.

For more information, please visit www.shell.com.my/motorists/insideourstations/deli2go.html

*The selection items will be at selected deli2go stores

NEW! Savour Life’s Simple Joys with The All-New Ribena Simply Strawberry Range

By
Tan Heng Hong
-

Ribena Is Now More Than Just Blackcurrants – Taste the Refreshing Goodness of Strawberries!

Kuala Lumpur, 23 March 2022 – If you’re craving an exciting sip of something fruity and thirst-quenching, reach for Ribena’s berry-special newly launched offering – the refreshing Ribena Simply Strawberry range of drinks!

The Ribena Simply Strawberry range packs a delightful burst of delicious, juicy strawberry flavour in every sip. Best consumed in icy cold mixtures, the Ribena Simply Strawberry is a thirst-quenching beverage that contains goodness from European Strawberries! On top of that, the drink is rich in vitamin C and has no artificial sweeteners, guaranteeing a delicious and healthy treat for you and your loved ones. 

“The Ribena Simply Strawberry range marks Ribena’s first venture in flavours outside of our recognised blackcurrant flavour,” shared Lam Hui Min, Head of Marketing, Beverage at Suntory Beverage & Food Malaysia Sdn Bhd. “Ribena is well-loved for its great taste and vitamin C-dense profile, all of which has earned Ribena a special place in the hearts of Malaysians.

“Now, we’re excited to expand our range of offerings with an exciting new flavour, so even more people can enjoy the goodness of Ribena. With Simply Strawberry, consumers can treat themselves anytime to life’s simple joys with the natural, delicious, and refreshing taste of strawberries,” she said. 

Whether you’re mixing the cordial into a refreshing glass of icy cold water to share with your loved ones, or enjoying the taste of berry goodness on the go on your own, the NEW Ribena Simply Strawberry is suitable for all occasions and lifestyles! This new range consists of the Ribena-staple 1 Litre cordial – just one serving (200ml) fulfils our 100% daily Vitamin C requirements, perfect for sharing with family and friends. Meanwhile, The Ribena Strawberry ready-to-drink (RTD) beverages comes in three serving sizes such as the 450ml bottle, 330ml cheer pack and 200ml packets, priced at RM 3.40, RM2.90 and RM1.60 respectively.  

Go All Red And Get A Chance To Win

The berry-licious fun doesn’t stop there! Ribena is also looking to reward 30 lucky winners with a special Instagram contest “The Best Strawberry Moments”. To participate, simply post your best strawberry, red-themed photo to your public Instagram profile with a caption on why you should win Ribena’s Simply Strawberry, tag @RibenaMalaysia and include the hashtags: #RibenaSimplyStrawberry and #SimplyBerryJoyful. The most creative photo will win you a whopping 3 months’ worth supply of Ribena Simply Strawberry 1L cordial!

“The simple joy in life comes with a simple taste of Ribena Strawberries. As Ribena has been a household name in Malaysia through our blackcurrant variant throughout the years, this year adds a new excitement for the festive celebrations,” Hui Min continued. “With this new Simply Strawberry, we hope to provide an added burst of berry-licious delight in the upcoming Hari Raya Aidilfitri celebrations, providing something meaningful and exciting to be shared with friends and family.” 

Treat yourself to the simple joy of delicious taste of strawberries today!  Ribena’s refreshing new Simply Strawberry range is now available at AEON and Lotus’s outlets across Malaysia, as well as at 99 Speedmart, and even online at Shopee Malaysia! 

To keep up with the latest news from Ribena, head over to their Facebook and Instagram platforms at @RibenaMalaysia.

Click here to buy now on Shopee.

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