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‘SAPPE’ joins forces with ‘WORKPOINT’ to set up ‘WOPE’ Creating ‘Eatertainment’ marketing through innovative food & drinks Building on combined expertise, expanding consumer base

29 August 2022 – “Sappe Public Company Limited” has entered into a cooperation with Workpoint Entertainment (WORK) to set up “WOPE” to leverage the potentials of being the market leader for functional drinks and the leader in the field of media/entertainment in Thailand in preparation to penetrate the food and beverage market to support the trend of the new generation following the successful launch of ‘Kru Pensri’ chewy candy in two flavors last year, and to get ready to expand the product line and launching new products in Q4/2022. This is SAPPE’s new partner that will help to further strengthen SAPPE along with its existing partners around the world to showcase the refreshing new marketing approach in the form of “Eatertainment” through Workpoint’s delivery of entertainment through SAPPE’s innovative products that will rely on the use of each party’ unique expertise to build on and expand the customer base.

Ms Piyajit Ruckariyapong, Chief Executive Officer of Sappe Public Company Limited (SAPPE), revealed that on August 10, 2022, SAPPE’s Board of Directors has approved Sappe Holding (Thailand) Co., Ltd., a SAPPE subsidiary, to join in a business alliance with Thai Broadcasting Company Limited (THB), which is a subsidiary of Workpoint Entertainment Public Company Limited (WORK) in a joint venture company named WOPE Company Limited that will develop, produce, market and distribute food and beverage products through innovation and communication that speaks directly to consumers, with Sappe Holding taking a 60-percent stake in WOPE, financed by the Company’s internal cash flow, and THB holding the remaining 40 percent stake, representing a total investment of 50 million baht.

Mr. Dhanasak Hoonarak, Member of the Executive Committee and Chief Business Development Officer (CBO) of Workpoint Entertainment Public Company Limited,stated, “The success of Kru Pensri chewy candy that we tested in the market last year was the first time for Workpoint to apply the strength of our ‘Character Assets’ in the form of Kru Pensri, which is a character from the ‘Hok Chark Krab – Jarn’ sitcom as broadcast on Workpoint 23 channel to expand into a new line of business, such as in candies. This has allowed us to recognize the business opportunities that we can expand into in the food and beverage market. And as a result, we are investing in WOPE to expand the creativity of both organizations to make the venture even more fun and entertaining, so much so that we are planning to release the first new products under WOPE in the fourth quarter of this year.

“Workpoint’s strong suit is that we have good media programming and communication channels that covers all platforms, both offline and online, that can access people of all genders and ages nationwide. At the same time, SAPPE specializes in producing innovative and quality products that are responsive to customers’ demand. With the potential capability of both companies with expertise in different areas, I believe that this cooperation will result in the creation of new products that will excite the consumers more than ever.”

Mr. Adisak Ruckariyaphong, Vice Chairman and Chairman of the Executive Committee of SAPPE, said that SAPPE, operating under the framework of WOPE, will take charge of product innovation throughout the supply chain in order to arrive at unique and differentiated products and to deliver these to customers both domestically and in CLMV countries. In the future, it is possible to expand the customer base to SAPPE customers in other countries if any of the products can meet the demand in those countries. On the other side of the equation, Workpoint will be in charge of communication and marketing to reach the customer groups and boost the interest in the products through various communication tools in Workpoint’s arsenal. This is considered to be a scaling up on combined expertise and to learn from each other.

“We try to build on the assets of Workpoint, especially the characters that are already well known, such as Kru Pensri, to be used as communication tools for the products, or the products may incorporate the creative ideas originating from Workpoint as well. It is also possible to utilize actors associated with Workpoint to create entertaining gaiety, to add colors to the products to increase the entertainment value for customers. This is a new form of marketing communication that we call ‘Eatertainment’ that allows customers to enjoy Workpoint entertainment through high quality and innovative products created by SAPPE.”

SAPPE CEO further added, “The overview of the food and beverage market in the country this year may not see growth as much as we have expected, even though strict measures restricting travels have been relaxed, the problems with inflation still remain that can directly impact consumer behavior that could result in a decline. Nonetheless, this exciting cooperation will help to add new product groups that are differentiated from the original product groups. This will help to create a novelty to the market and also to expand the portfolio of products in the country. The sales target for next year (2023), taking into account this collaboration, is 200 million baht from Kru Pensri candy group that is already in the market, plus two new product groups that will be released at the end of this year and early next year.

“Pursuing high potential business partnerships is one of the innovative strategies that we have always been working on, and the strength of the quality business partners that we have around the world have allowed us to continue to grow rapidly despite challenging situations. This collaboration with Workpoint will help to elevate the strength of both partners to the next level. The SAPPE team is always proud when a new business partner comes on board and join us to create great products together. This is especially significant when we have the opportunity to join hands with a talented team from outside of the food and beverage industry, whom we have always admired for their brilliant ideas and creativity,” Ms. Piyajit said.

Djournal Coffee launches Nusa Rasa Oat Series

Djournal Coffee and Swara Gembira have collaborated to launch Nusa Rasa Oat Series inspired by the colours of the fabric of Indonesia such as green, purple, green and white. The series was launched to celebrate the 77th Independence Day of Indonesia. Swara Gembira is the youthful force reviving traditional Indonesian arts.

Nusa Rasa Oat Series comprises Kakao Oatmilk, Ubi Ungu Oat Latte, Pandan Batavia Oat Latte, Klepon Oat Macchiato etc.

The partnership cleverly localises the flavours using local ingredients based on the colours of Indonesian fabric and combines the ingredients with oat milk.

 

 

Predator energy drink lands in Cambodia

Monster Energy launched Predator energy drink in Cambodia in July 2022 with plans to introduce the Predator brand in other APAC countries in the second half of 2022, according to the company’s Q2 2022 result earnings call. The company continued its national rollout of Predator in Vietnam and India in June 2022.

The plan is to expand Predator energy drink into countries like Thailand, Malaysia and Myanmar. Predator is an affordable energy drink brand that embraces the conquering spirit.

Sun Life Malaysia Offers Complimentary Blood Glucose Screening In Fight Against Diabetes

Sun Life Malaysia Continues Its Mission to Champion Diabetes Prevention, Emphasises on the Importance of Early Detection

Kuala Lumpur, Malaysia – 1 September 2022 Sun Life Malaysia, a life insurance and family takaful provider, is bringing back its Brighter Health Blood Glucose Screening Programme’ for the third year to provide complimentary blood glucose screenings to Malaysians from now until end November 2022.

Malaysians can just walk into any of the participating 160 Health Lane Family Pharmacy and 44 AM PM Pharmacy outlets nationwide and receive a blood glucose screening at no cost.

The Programme is part of Sun Life Malaysia’s efforts to raise awareness on the importance of early detection as an important first step towards diabetes prevention. The simple act of getting your finger pricked to check the blood glucose level can be an effective way to detect early signs of disease and helps avoid further health complications such as kidney failure, eyes diseases and even cardiovascular issues.

Diabetes has been one of the major public health concerns in Malaysia. According to the Institute for Public Health (IPH), by 2025, diabetes is expected to affect 7 million Malaysian adults aged 18 and older – that is almost 1 in 5 Malaysians. 

Raymond Lew, CEO and President/Country Head of Sun Life Malaysia said, “Diabetes is an invisible killer. Though it is not a leading cause of death in Malaysia, diabetes complications can impair the quality of life, and obscure the treatment of other health problems including COVID-19. Diabetes prevention is a global advocacy for Sun Life. Over the years, we have launched various community outreach initiatives to educate and support Malaysians to take early preventive steps against type 2 diabetes and to financially help those living with type 1 diabetes.”

“As a brand championing healthier lives, we introduced the ‘Brighter Health Blood Glucose Screening Programme’, in 2019, to provide a convenient channel for people to check their blood glucose and to identify the risks early. The findings from our second instalment in 2021 showed that 39% of participants were not aware that they have higher-than-normal blood glucose readings. We also found out that over 50% of those aged above 41 years had higher than normal blood glucose levels which underscores the importance of screening for early detection especially among the high-risk group,” Lew added.

This year, besides AM PM Pharmacy and Health Lane Family Pharmacy, other supporting partners for the Programme are Walnut Wellness, Roche Malaysia and MOG Eyewear Malaysia. Through the 45 participating MOG Eyewear outlets nationwide, Malaysians can obtain a complimentary eye health assessment which include a diabetic retinopathy screening and eye profile consultation. Most people are not aware that diabetic complications can lead to detrimental eye diseases which could affect vision quality.  

“At Sun Life Malaysia, we understand that the fight against diabetes requires collective efforts from the government, organisations, and individuals.  We hope our Brighter Health Blood Glucose Screening Programme will drive continued conversations on this disease, and more importantly, promote sustained behavioural changes to prevent diabetes. So, join us to fight against diabetes and share the information with your family and friends.  Most importantly, do get your finger pricked today,” Lew concluded. 

For more information, please visit www.sunlifemalaysia.com or follow Sun Life Malaysia’s social media pages. 

Goodbye Harmful Pollutants, Hello Cleaner Healthier Air

Just because you can’t see something, doesn’t mean it isn’t there!

KUALA LUMPUR, 1 September 2022 – Braving through the endemic phase and with the growing concern of Covid-19 hike cases, it is crucial to safeguard the air quality of your home and office. We should not let our guards down when it comes to providing the safest living environment for our families.

According to the American Environmental Protection Agency’s (EPA) Reports on Environment (ROE), indoor air is 2-5 times more polluted than outdoor air and is among the top 5 environmental risks to public health. This is partly because indoor air is not circulated as often as outdoor air, allowing many airborne pollutants such as dust, pet fur, pollen, dust mites and other biological viruses and bacteria to continue thriving indoors.

Among other air pollutants are asbestos – used in insulation for pipes, floor tiles and building materials, carbon monoxide – found in kerosene lamps and gas heaters, pesticides – often used at home to rid insects and other pests, second-hand smoke – caused by cigarettes, and volatile organic compounds – such as paints, wood preservatives, aerosol sprays, air fresheners and even disinfectants.

To rid indoor air of all sorts of harmful pollutants that cannot be detected with the naked eye, an air purifier is the best solution for the problem. Air purifiers have long been proven to refresh stale air and immensely improve poor air quality indoors. They have also been known to minimise health issues caused by pollutants such as respiratory infections, asthma and even irritation of the eyes, nose and throat. Poor air quality can also cause headaches, fatigue or even skin rash due to allergies to certain pollutants.

In fact, air purifiers have been a popular addition to indoor living spaces thanks to the many benefits they bring. Even before the Covid-19 pandemic, air purifiers had been helping many Malaysians improve the air quality in their homes. Aside from improving overall health and wellbeing, air purifiers also remove mould from the air, eliminate pollen from indoor or outdoor plants, neutralise unpleasant odours and improve overall sleep quality. They are also known to filter pollutants that cannot be removed via normal everyday cleaning.

In a tech report which studied Malaysia’s Air Purifiers Market growth, it found that Malaysia’s air purifier market was valued at more than USD68 million in 2020 and is anticipated to grow at a rate of 5.41% in the forecast period 2022-2026*. This is a testament that owning an air purifier is essential and there is a growing importance in choosing the right one for your daily needs.

One of the leading air purifiers in the Malaysian market that has proven to rid and inactivate 99.999% of pollutants belongs to the Coway brands. Among the more sought-after ones are the Lombok III and Storm air purifiers that have been cleaning the air in many homes to date. What makes these air purifiers so unique and effective is the double HEPA filter, the gold standard filter that has proven to inactivate 99.999% of harmful viruses, including the highly contagious Covid-19 Omicron variant as well as the Human Coronavirus.

Recently, Coway also launched a brand-new technologically advanced smart air purifier – Noble. Complete with a world-class award-winning design, the Noble air purifier is a must-have in every indoor space. Apart from looking sleek and classy, it can significantly improve air quality and overall health.

This is accomplished with the five different filter types that come complete with an added UVC sterilisation to make up the unique 6-step filtration system built within the Noble air purifier. This unique design provides a constant flow of extra pure and clean air.

How does it work? The first step is the 4D Pre-filter that is responsible for removing large dust particles, hair and pet hair. The second is the Smoke Filter that removes harmful gases such as Nitrogen Dioxide (NO2) while the third step reduces dog and cat allergens and also dust mites with the Allergen Filter. Step 4 comprises the Deodorisation Filter that eliminates bad odour and harmful gases. Then comes step 5, where the 4D Double HEPA Filter is all geared up to inactivate up to 99.999% of viruses including the Covid-19 Omicron variant, Influenza A (H1N1) and Human Coronavirus. Finally, the UVC Sterilisation inactivates up to 99.9% of bacteria such as E.Coli.

This chic looking air purifier also features the first-of-its-kind 4D filter that provides 360° purification, specially designed to capture, clean and circulate air from every direction. The Noble air purifier also incorporates the latest smart technologies by alerting users of real-time air quality at a glance. The LED indicator lights up at the top of the purifier to notify users with four different colours to indicate current indoor air pollution levels. It will light up in blue for good, green for normal, yellow for poor and red for bad.

It also comes with dust, light and gas sensors along with four mode settings – smart, turbo, silent and eco. Weighing 15kg and measuring 320 x 320 x 805mm (W x D x H), this sleek design can fit into any living space, even in small spaces without being a hindrance.

For more details, visit www.coway.com.my to learn more about Coway’s range of air purifiers.

*Reference: https://www.techsciresearch.com/news/5799-malaysia-air-purifiers-market-to-grow-at-a-rate-of-5-41-through-2026

Digital Dystopia: Kaspersky reveals possible realities of a world without cybersecurity

Global cybersecurity company imagines the answers to many what-ifs of the evolving technology world

1 September 2022

Does the absence of cybersecurity equate to a safer world? Kaspersky’s elite security researcher invites us to think again.

Vitaly Kamluk, Director of Global Research & Analysis Team (GReAT) for Asia Pacific (APAC) at Kaspersky, deep dives into the alternate realities of a world free of cybersecurity companies, solutions, and services. He revealed a possible digital dystopia once the industry of online defense is removed from the equation.

“It is projected that cybersecurity spending globally is set to balloon to $460 billion in the coming years, almost double the 2021 cumulative expenditures and almost as big as current total GDP (gross domestic product) of Thailand, for example. The current threat landscape can take this projection up a few notches if we are to consider the real situation worldwide. So, it is natural to ask why we are investing so much into cybersecurity and wouldn’t it be worth saving all this money for something else,” says Kamluk.

While it is possible, Kamluk enumerated the reasons why no one would choose to live in a world without cybersecurity:

  • No encryption, no privacy, no secrecy
  • No access control
  • No integrity validation

But removing the cyber defense industry opens up wide doors for criminals to exploit users’ data – from financial information, possible health issues, travel plans, spending, and more.

There will also be the possibility of fraudulent purchases, with everyone being able to claim one’s identity to purchase and even transfer money. Without access control, electronic voting and surveys can be rigged to someone’s favor. No one will have a private account online – there will be nothing private.

The absence of integrity validation also makes news and information untrustworthy, with fake news and disinformation expected to proliferate. You can’t trust any tech you use, any information you read. Basically, anything can be faked in a world without cybersecurity.

“I see a world without cybersecurity as a digital dystopia where no one can fully harness the opportunities brought about by the latest technologies that we have in our hands. Without companies and solutions working in the background to protect our data, our identity, the news we consume, and the applications and devices we use, we will be left on our own to wade through the risks and I am sure no one would choose to live in a chaotic world like this. Today, cybersecurity is often an invisible part of our life which we take for granted, but we owe it almost everything we have achieved as a civilization,” adds Kamluk.

When it comes to risks, Kamluk also revealed in his presentation that Kaspersky from July 2021 to August 2022 alone, the global cybersecurity company has detected and blocked over 7.2 billion attacks by malicious objects including malware and malicious web content worldwide.

From August 2021 to July 2022, APAC appears to be a vulnerable region. One in every three (35%) detections of malicious objects detected by Kaspersky solutions globally were targeting users from the region. India, Japan, Vietnam, China, and Indonesia are the top five countries in terms of infection attempts.

As a global cybersecurity company and a top major contributor to detecting and foiling sophisticated attacks across the world, Kaspersky’s top executive also imagined a world without Kaspersky.

Chris Connell, Managing Director for Asia Pacific and Vice President for Global Sales and Network at Kaspersky, went back to the company’s beginning in 1997 when no one would have known that the world will be fighting one malware every hour without Kaspersky’s heuristic analysis technology.

In 2015, the world without Kaspersky would also not have learned of an unprecedented $1 bln cyber-robbery stolen in about two years from financial institutions worldwide by the Carbanak cybercriminal group. Together with INTERPOL, Europol, and authorities from different countries, Kaspersky uncovered the criminal plot behind the greatest heist of the century.

Free decryptors will also not be an advocacy of many without Kaspersky co-founding No More Ransom initiative, which since then grew from four partners to 188, contributing 136 decryption tools and helping over 1.5 million people worldwide decrypt their devices.

“In 2017, we kicked off an industry benchmark with the launch of Kaspersky’s Global Transparency Initiative, as part of which we became the first cybersecurity company to offer its source code for third-party review. Five years after and with 25 years of expertise on our sleeves, we are now a team of over 4,500 professionals, creating a cybersecurity ecosystem as well as developing its own operating and IT systems that are inherently secure to bring on a cyber-immune future. Because we know the world needs cybersecurity and we are ready to do our part to bring on a safer future for everyone,” says Connell.

Click here to purchase Kaspersky solutions on Shopee Malaysia.

 

Kobe Boga Utama offers MSG-free multi purpose seasoned flour fortified with vitamins and minerals

Kobe Boga Utama has launched Tepung Kobe Serbaguna Premium, an MSG-free multi purpose seasoned flour fortified with vitamins and minerals. The new Kobe Nutri+ formula contains iron, fibre, vitamin B2, B9 and zinc. Tepung Kobe Serbaguna Premium represents an MSG-free choice for consumers looking for a fortified seasoned flour.

Sasa Inti, Indonesia’s biggest MSG player, has a range of seasoned flour in the market including Sasa Tepung Bumbu Platinum Care+. The Sasa Inti’s seasoned flour contains iron, vitamin B2, B9 and dietary fibre.

Essentially, Kobe Boga Utama has made MSG-free as the point of differentiation with Sasa Inti.

“Blue Pea Flower and Banana Stem Extract” Drink to Reduce the Risk of Urinary Stone – Another Medical Innovation from Chula MED

Thursday 01 September 2022 – Urinary tract stone is common among people of the tropics such as Thailand.  In 2020, surveys show that 16-17 percent of the population have this disease, and up to 12 percent of the patients have an asymptomatic urinary stone.

“People with the early urinary stone disease are often unaware of it and its life-threatening danger, so they neglect to prevent it.  But when the stones are larger, they cause urinary obstructions, pain, difficulty urinating, and blood in the urine in some people. The problem with urinary stone is its recurrence, and that can lead to chronic kidney failure,” said Asst. Prof. Dr. Chanchai Boonla, Department of Biochemistry, Chula Faculty of Medicine.  The most commonly known treatments are medications, shock wave lithotripsy – SWL), and surgery.

Recently, Chula MED launched the latest tasty and nutritious medical innovation that can prevent urinary stone formation – HydroZitLa – a concentrated herbal drink with “blue pea flower” and “banana stem” by a team of researchers comprising Asst. Prof. Dr. Chanchai Boonla, Asst. Prof. Dr. Nattida Chotechuang, Mr. Bundit Prachapiban, Ms. Natcha Madared, and a number of master’s and doctoral degree students.

“Not drinking enough water and eating foods and vegetables high in oxalate, such as betel leaves can lead to urinary stones.”  Also, low secretion of urinary citrate and high oxidative stress can destroy kidney cells and attract the crystallization of the urinary stones. Moreover, consuming food high in sodium and protein also increases the chance of urinary stone formation.

“The urinary stone inhibitor is citrate, which is found in citrus fruits, such as lemon, grapefruit, bergamot, tart cranberries, and melons, which Thai people tend not to prefer as much as sweet fruits, making it easy for the body to get less citrate. Antioxidants are found in fruits and vegetables.

HydroZitla Citrate Plus drink is a combination of modern and traditional medicine. Banana stems have a diuretic effect and can reduce the amount of oxalate in the urine. Blue pea flowers are high in antioxidants and give out a beautiful natural color.

Having been certified by the Food and Drug Administration (FDA), HydroZitLa is currently available at the vending machines selling Chula medical innovations or Facebook page: https://www.facebook.com/HydroZitLa

For more information, visit https://www.chula.ac.th/en/highlight/48548/

CASTROL MALAYSIA KICKSTARTS EXCLUSIVE EPL CONTEST IN CONJUNCTION WITH NEW SUPERBIKE ENGINE OIL LAUNCH

Castrol Team and Superbike Riders at the Street Festival

KUALA LUMPUR, 29 August 2022 – Castrol, one of the country’s leading automotive lubricant companies, recently commemorated an exciting phase in the brand’s history in Malaysia, through an enjoyable street festival attended by the general public.

Castrol launched yet another innovative product – Castrol POWER1 ULTIMATE SUPERBIKE 10W-50 engine oil during the Castrol street festival held on 26th and 27th August 2022 at Sentul. The event also witnessed the launch of an exclusive WhatsApp contest to commemorate the historical Castrol-Premier League partnership with a grand prize of a 5D4N trip to the UK to watch PL match live.

Castrol POWER1 ULTIMATE SUPERBIKE 10W-50 engine oil

The innovative Castrol POWER1 ULTIMATE SUPERBIKE 10W-50 engine oil is designed to provide powerful performance, smoother rides and ultimately memorable journeys. With a comprehensive 5-in-1 formula, the Castrol POWER1 ULTIMATE SUPERBIKE 10W-50 provides maximum performance for every ride, promoting efficient durability with stable temperature and cooler oil gallery. The fully-synthetic oil focuses on exceptional performance across 5 key areas: 

  •       excellent acceleration
  •       excellent protection
  •       smooth riding
  •       cooler engine
  •       enduring performance

Join the contest:

With three simple steps, you may stand a chance to win amazing prizes.

  1. Purchase any Castrol POWER1/POWER1 ULTIMATE/POWER1 ULTIMATE SUPERBIKE range of products from participating Castrol Bike Point workshops
  2. Via the WhatsApp – answer a simple question
  3. Submit proof of purchase and required identification details

From September to December 2022, there will be 88 monthly winners. All submitted entries will be qualify for the grand prize draw, scheduled to take place at the end of the campaign.

Castrol Superbike Convoy at Sentul Street Festival

Monthly prizes include Oppo RENO 6 smartphones, Casio G-Shock watches, exclusive Castrol-PL merchandises and more. Grand prizes include – a trip to the UK to watch a live PL match, a Yamaha R15M motorcycle and an iPhone 13 Pro Max

“This was an exciting event for Castrol Malaysia, as we commemorated two key milestones for the year. With the Castrol POWER1 ULTIMATE SUPERBIKE 10W-50 launch and the commencement of the Castrol-PL partnership, Castrol is confident to continue creating history and to build on its presence in the advanced superbike oil engineering sector. We’re happy to have met our consumers who have been with us all along and the event also served as an opportunity for us to show our gratitude to them,” said Keow Mei-Shan, Marketing Director of Castrol Malaysia & Singapore.

The two-day event at the heart of Sentul had various activations and engaging activities for its consumers and general public. Among these were game booths, exciting prizes, superbike convoys, free ice creams and coffee, and special challenges.                                                                                         

The booths and games simulated the PL environment in conjunction with Castrol’s partnership with PL for the year. The games included soccer match table/foosball, carrom football board and ultimate free kick. Consumers who purchased Castrol products at the event were entitled to participate in the games. On the second day, the Castrol POWER1 ULTIMATE SUPERBIKE preview was graced by a convoy of superbikes.

Taokaenoi launches NFT airdrop campaign with Bitkub, new snack products

Seaweed snack producer Taokaenoi has launched an NFT airdrop campaign called “NFT : THE PHENOMENON” with Bitkub, a cryptocurrency and digital asset exchange. Under the campaign, digital asset will be attached inside the physical snack packaging for consumers to redeem 3 special collections namely “Journey of Taokaenoi”, “Journey of Bitkub” and “Idol Yin War 9 Collections”. The campaign will run until November 5, 2022.

The 3 special collections will be randomly enclosed in Taokaenoi’s physical snack package both spicy and classic flavors (30-gram size), available at convenience and department stores in Thailand.

Apart from the NFT collection, Taokaenoi has launched the limited edition BT21 series to capture the attention of BTS fans. BTS created their own Line Friends characters BT21 in 2017.

Also new are two tempura seaweed products by Taokaenoi – Tempura Seaweed Spicy Shrimp Flavour and Tempura Seaweed Crispy Chicken with Mala Sauce Flavour.

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