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New Wonda Barista Fuel Up to fuel up the day

Image by Minimeinsights.com

Wonda has launched Fuel Up as part of its Barista range of RTD coffee in Malaysia. Wonda Barista Fuel Up is made from 100% Arabica coffee beans and is described as a “full-bodied coffee with mild bitterness to fuel up the day.”

Get yours now at 7-Eleven near you.

Image by Minimeinsights.com

Ajinomoto introduces “Ajinomoto Lime Seasoning Powder”

Ajinomoto Co., (Thailand) Ltd., penetrates the food service business market deeper with the launch of “Ajinomoto Lime Seasoning Powder”, saving restaurant operators time cooking while controlling taste quality and managing costs.

Nowadays, food vendors increasingly tend to use lime seasoning powder instead of fresh lime due to the high price. Ajinomoto, as a leading food company with specialty seasoning powders, has therefore developed “Ajinomoto Lime Seasoning Powder”. The product offers the fragrance of lime and gives just-right sour taste with no bitterness. Plus it’s easily dissolved and convenient to use – perfectly for all kinds of savoury, sweet, and beverage menus.

Ajinomoto Lime Seasoning Powder is specially designed to serve the needs of restaurant operators who want stable quality products so they can standardise the taste of every dish. They also want to save the time spent preparing lime juice and help controlling costs so they can make more profit while at the same time ensuring customers get high-quality food and come back for more.

It’s all part of Ajinomoto’s “Eat Well, Live Well” society and Ajinomoto Group Creating Shared Value policy (ASV).

Ajinomoto Lime Seasoning Powder is available at Makro (except Food Service), Food Service Business Sales Department (tel. 0-2247-7000 ext. 1263-1270), and online channels Lazada and Shopee under “Ajinomoto Official Shop”. Keep up-to-date with Ajinomoto products for food vendors at www.ajinomotofoodservicethailand.com.

Malaysia sees 266% spike in web threats since 2017

Kaspersky’s report shows web threats continue to gain momentum as the primary method of infecting Malaysians

22 February 2022

The global cybersecurity company reveals the latest trend of web threats in Malaysia over the past five years.  The data gathered from 2017 till 2021 presented an exponential growth in web. From just over 16 million detections, it is up at more than 61 million last year or a whopping three-digit climb (267%).

Based on Kaspersky’s data, there was a dip in terms of web threats detections in 2019, before climbing to 33% in 2020 and another additional 26% in 2021.

Overall, Kaspersky products have blocked more than 61 million Internet-borne malware against Kaspersky users in Malaysia last year. This is over 12 million more than the detections in 2020.

Web threats are attacks done via browsers to spread malicious programs.  The cybercriminals use two methods to penetrate systems – exploiting vulnerabilities in browsers and the plugins or drive-by download, and social engineering, which requires the user participation, that the cybercriminals make the victims believing that they are downloading a legitimate program.

KSN Data 2017 2018 2019 2020 2021
Web Threats 16,740,303 42,052,261 36,650,942 48,751,943 61,384,025
Local Threats 82,026,205 67,739,963 63,634,745 54,549,740 35,873,395

Table: Cyberthreat Trends 2017 – 2021

In terms of local threats, the decline has been consistent during the five-year period. More than 82 million local malware were detected and blocked by Kaspersky in 2017. Last year, it is down at just almost 36 million.

Local threats are malware infections spread through removable USB drives, CDs and DVDs, and other offline methods. With the pandemic entering its third year, shift to online has closed offices and schools which may have contributed to the steady decline of this type of attack.

Yeo Siang Tiong, General Manager for Southeast Asia at Kaspersky

“The WannaCry encryption malware was a real threat for enterprises in 2018.  In 2019, our researchers saw growing web skimmers with the cybercriminals shifting their focus on gaining clear profits from their victims. The dip in number of web threats in 2019 suggests that the public was becoming more aware of the threats and are using security solutions to fend them off. Cybercriminals struck again in 2020 triggered by the pandemic and we continue to witness the rise of ransomware and high-profile data breaches up to this day,” says Yeo Siang Tiong, General Manager for Southeast Asia at Kaspersky.

Based on statistics from the Commercial Crime Investigation Department at Royal Malaysia Police, Malaysian suffered losses amounting to about RM2.23billion on cybercrime frauds since 2017.

“Amidst this rise and fall in web and local threats, we can see that the number of scams and breaches are increasing year after year.  And it’s interesting because attackers are now resorting to non-technology focused attacks, exploiting human vulnerabilities, involving all sorts of scams through SMS, automated phone calls, popular messengers, social network and others. This require vigilance from users, from companies, and from government bodies and regulators to ensure that we are building a safer cyberspace as we progress technologically,” adds Yeo.

For companies still observing remote work, Kaspersky experts have the following tips to help employers and businesses continue to stay on top of any potential IT security issues and remain productive:

  • Cybersecurity should be a “living” strategy, not a static platform. This will blend technology and effort, and is constantly upgraded, updated and improved. Banks need to ensure a security team (or security experts) who will be able to ensure cyber defence infrastructure is updated, and will be able to provide support in the event of cyberthreats.
  • Ensure proven protection software, on all endpoints, including mobile devices, and switch on firewalls is updated. Small and medium-sized enterprises can also opt to use a Kaspersky Endpoint Detection and Response Optimum to boost their defences against complex threats.
  • Consider a threat intelligence platform: Another key component to include would be to ensure access to the latest IT security trends/threats – that is also known as threat intelligence. Threat intelligence will give the insight to act on, and paint a bigger, more accurate picture of the bank’s digital presence, to educate senior stakeholders about the ongoing risks and vulnerabilities. This will empower them to be able to make informed decisions on what needs to be done to keep the potential harm at bay, refine existing security processes to better defend against known threats and to continually plug any gap in the IT infrastructure.
  • Ensure third party vendors’ cybersecurity systems are also updated. There have been increasing reports on how breaches to third-party security systems have implicated businesses. Whether you are a bank, the Government or a private enterprise, no one is immune from these security threats, and it is important that we heighten our vigilance when it comes to cybersecurity. It does not matter how secure your third-party vendor tells you their systems are, as the elevated prominence of supply chain attacks have shown us that it is important to take responsibility for your own cybersecurity posture rather than leaving it in your partners’ hands.

For users, here are the top online security tips for to ensure you can play your part in cyber-vigilance:

  • Follow the rules of cyber-hygiene: use strong passwords for all accounts, do not open suspicious links from emails and IMs, never install software from third-party markets, be alert and use a reliable security solution.
  • Employ common sense before handing over sensitive Do not readily share private or confidential data online. When you get an alert from your bank or other major institution, never click the link in the email. Instead, open your browser window and type the address directly into the URL field so you can make sure the site is real.
  • Never click on unsafe links nor open suspicious email attachments: Avoid clicking on links in spam messages or on unknown websites. If you click on malicious links, an automatic download could be started, which could lead to your computer being infected. Ransomware can also find its way to your device through email attachments. Avoid opening any dubious-looking attachments.

Ensure you download an anti-malware app. Products like Kaspersky Internet Security for Android can protect against malicious apps, as well as SMS phishing links themselves

True Coffee, Ovaltine offer Ovaltine Cuddling

Thailand’s True Coffee is offering new menu Ovaltine Cuddling to exude the feeling of a warm hug with the flavours of cocoa and malt. The collaboration with Ovaltine includes Ovaltine Finest Caramel Latte (THB 135) and Ovaltine Molten Chocolate Cake (THB 155).

Ovaltine is actively embedding itself into different food and drinks through co-branding collaboration to reinforce top of mind recall.

 

New Domino’s Mega Cheese Pizza has up to a half kilogram of 100% mozzarella cheese

Domino’s Pizza Malaysia has launched new Domino’s Mega Cheese Pizza with up to a half kilogram (kg) of 100% mozzarella cheese. The new menu item offers cheese lovers a reason to celebrate their love for cheese.

Domino’s Mega Cheese Pizza is available in 3 different customizable base sauce – Signature Sauce, Top Secret Sauce, Cheese Sauce.

Domino’s Mega Cheese Pizza taps into strong consumer interest in cheese in Malaysia. Cheese is often associated with Western foods and is increasingly found in Korean and even local dishes. The challenge now is to look at ways to make cheese an ingredient into more dishes and menu items.

Standard Chartered and Etika seal Malaysia’s first FMCG ESG-linked derivative transaction worth MYR251 million

22 February 2022, Kuala Lumpur – Standard Chartered Malaysia has entered into an environmental, social and governance (ESG)-linked derivative transaction worth MYR251 million with one of Malaysia’s leading beverage manufacturers, distributors and marketers, Etika Group of Companies, marking the first such transaction executed by a homegrown fast-moving consumer goods (FMCG) corporate in Malaysia.

The structure of the transaction involves a pricing mechanism where a discount or premium will be applied depending on whether Etika achieves the pre-agreed sustainability-related key performance indicators (KPIs) that are tied to the greenhouse gas emissions intensity of the Etika Beverage Plant and Etika Dairy Plant. The KPIs are in support of Etika’s sustainability commitments to promote environmentally conscious practices within the FMCG industry.

Abrar A. Anwar, MD and CEO of Standard Chartered Malaysia, said, “For a leading homegrown player like Etika to take ownership in actively reshaping their group sustainability plans to address today’s pressing environmental and social concerns is a commendable move. It has been such a humbling experience for us to walk alongside them as they journey to being a more sustainable business.

“There’s a real opportunity for banks to have a positive impact as it boils down to moving capital to where it matters most and Standard Chartered is making big strides in the roll-out of more innovative ESG-related solutions within our derivatives offering in Malaysia. Essentially, helping our clients in their sustainability aspirations also contributes to our own ESG ambitions. The Bank aims to achieve net zero carbon emissions from our financing by 2050, as part of our strategic commitment to put the world on a sustainable path to a zero-carbon economy.”

Standard Chartered Malaysia has been at the forefront of a number of first-to-market ESG transactions, in line with the Bank’s ambition to become the world’s most sustainable and responsible bank. Leveraging on its strong ESG product offerings and associated governance structures, the Bank is in a unique position to offer clients an innovative and comprehensive suite of ESG financial solutions including trade, treasury and transition financing and has executed various notable deals including the first ESG interest rate swap, first ESG cross-currency swap and first sustainable supplier finance solution. ESG-linked derivatives are structured to help clients achieve their sustainability performance targets (SPTs) which are specific, measurable, verifiable, transparent and associated with material ESG issues for the company.

Taking a proactive approach to promote environmentally conscious practices within the FMCG industry, Etika has been strengthening its existing sustainability efforts, anchored around key pillars of reducing carbon emissions, innovation in packaging, and waste reduction. Etika is also focused on building strategies that will provide sustainable value creation in the long term for all stakeholders involved, including their consumers, employees, and local communities.

Khalid Alvi, Chief Executive Officer of Etika Group of Companies (Malaysia, Singapore and Brunei), said, “With growing concerns about the environment, there is an urgent need to build innovative solutions to combat pressing challenges such as plastic pollution, increasing emission of greenhouse gases, and waste management. Taking this into consideration, at Etika, we have shaped our group sustainability initiatives to emerge as a greener business with a focus on implementing better practices for our consumers, communities, and environment. As such, we are happy to have the support of partners like Standard Chartered in our journey to achieving our sustainability commitments.”

Etika has embarked on several actionable goals in their mission towards being an all-round sustainable organisation. The company has a target to reduce its Scope 1 and Scope 2 carbon emissions by 20% by 2030 and aims to achieve net zero carbon emissions by 2050.

Etika has also been applying the principles of a circular economy across their business operations and is looking into reducing waste to landfill. The company has been implementing several new systems to improve their waste management, recycling efforts and composting. A new segregation system implemented by the FMCG organisation at the production line has already allowed Etika to successfully recycle waste materials such as plastic caps, beverage cans, and general plastic, substantially reducing costs on waste management. In addition, the company targets to reduce its use of single-use plastic and increase recycled plastic contents in its packaging. In relation to this, several initiatives have been in put in place including the downgauging of packaging and the future use of recycled PET resins.

Simultaneously, Etika has been actively involved with several industry initiatives such as the Malaysia Plastic Pact. The company is proudly a founding member of the Malaysian Recycling Alliance (MAREA) and has been collaborating with other market players to build a more sustainable business ecosystem for the FMCG industry in Malaysia.

Etika also actively supports and improves the livelihoods of communities through its internal corporate social responsibility programmes and external collaborations with local organisations and authorities. The company has been helping families who were affected by natural disasters and has supported communities in need through its dedicated programmes. The company has also started reaching out to the differently abled by deploying Malaysia’s first Braille-enabled vending machines.

Better-for-you Maggi Nutrilicious has an Italian twist

Maggi has embraced the Italian classic dish of Aglio Olio with the launch of Maggi Nutrilicious Aglio Olio in Malaysia. This is the first instant noodle brand certified with the Healthier Choice Logo and is fortified with vitamin B6, protein and is a source of fibre. Maggi Nutrilicious Aglio Olio is made with baked wholegrain noodles.

Maggi Nutrilicious Aglio Olio is inspired by the traditional Aglio Olio recipe with the taste of aromatic garlic oil.

Also available is Maggi Nutrilicious Tomato Delight inspired by Italian pasta flavour in the form of delightful sweet and sour tomato taste. Both products are part of Nestle’s latest low fat, low salt MAGGI Nutri-licious Noodles range.

The new Maggi Nutrilicious competes with Vit’s Italian Mi Goreng series but with an added healthy twist as Maggi Nutrilicious is made from wholegrain noodles and is fortified with vitamin B6.

Click here to buy Maggi Nutrilicious Aglio Olio on Lazada.

MALAYSIANS SOUGHT AFTER NECESSITIES DURING PAYDAY SALE

KUALA LUMPUR, 21 FEBRUARY 2022 – Shopee Malaysia data revealed that Malaysian consumers are turning to the e-commerce platform to get their necessities on a regular basis, especially face masks.

The conclusion came about when Shopee analysed its month end payday shopping trends to understand how Malaysians are spending their pay cheques and it goes to show Malaysians are now turning to Shopee to stock up on necessities.

The data, taken from month-end spending habits every month from June 2021 to January 2022 across its platform, revealed that Malaysians are spending their monthly salaries to fulfil their household needs. This is so as essentials such as MILO, instant noodles, biscuit, sambal, cereal, toilet rolls, diapers among others are consistently appearing in the top 20 most purchased items by shoppers across Malaysia.

The data also revealed one of the necessities sought after by Malaysians are face masks, which are the most popular items among shoppers from Kelantan, Pahang and Putrajaya. This is so as face masks of various brands made up to 11 out of 20 most purchased items by shoppers in these locations.

This is then followed by shoppers from Kedah, Melaka, Negeri Sembilan and Terengganu – face masks of various brands occupied 50 per cent of the top 20 most purchased items among these shoppers.

Conversely, shoppers from Kuala Lumpur and Penang placed face masks purchase on a lower priority – face masks of various brands occupied four and three spots respectively in the top 20 most purchased items among these shoppers.

On the other hand, mobile and fuel prepaid top up vouchers are gaining popularity among Shopee users as they embrace the convenience e-commerce offers.

Malaysian shoppers also took the opportunity to seek out other products during Shopee’s Payday Sale. Other popular categories on the platform include Home Appliances, Mobile and Accessories, Health and Beauty and Men Clothes as seen in Malaysians’ purchasing habits. The top items from these categories are air fryers, cordless vacuums, Bluetooth earphones, gaming headphones, oximeters, skincare products like serums and facial masks, brow shaping kits, track pants and leather belts.

Head of Marketing Campaigns at Shopee Malaysia Kenneth Soh

Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia commented, “It is interesting to discover the online shopping pattern among Malaysian consumers towards the end of the month. This insight shows that Malaysian payday shopping habits are driven by needs more than other things – which differs from any other days. With this understanding, we are able to curate campaigns that will support Malaysian consumption and lifestyle better so that we can continuously provide greater deals and savings that are relevant to our local audience.”

He also added that Shopee’s Feb 25 Payday Sale this year is ongoing from now until 25 February to allow users to enjoy free shipping with a minimum spend of RM5. Consumers can discover mobile and gadgets, fashion items, essentials and more for RM25 during the Shocking Sale sessions daily.

In response to the increasing demand for mobile prepaid top ups, this campaign offers a 25% Coins cashback for mobile reloads, bill payments as well as repayment of the National Higher Education Fund (PTPTN) through ShopeePay. Terms and conditions apply.

Shopee Prizes is offering users the opportunity to win up to 10 million Shopee Coins and attractive prizes like a Samsung Note 20, Domino’s Personal Pizza vouchers and more. Just play Shopee Farm, Spin & Win, Shopee Bubble, Shopee Candy, Shopee Claw, Shopee Go, Shopee Pets and Shopee Shake to stand a chance to win attractive gifts.

Malaysians can also look forward to attractive offers and deals from brands such as Dr Cardin, Enfagrow, Gabor, Pediasure, Tefal and vivo during Shopee’s Feb 25 Payday Sale.

For more information about the Feb 25 Payday Sale, please click here.

L’OrĂ©al Paris to reward local online content trips to Paris

One Malaysian content creator to win two tickets to Paris, contract awards to five be the brand’s live streamers on top of cash prize RM5,000 each

KUALA LUMPUR:  L’OrĂ©al Paris, the world’s number one beauty brand, takes its relationship with Shopee to the next level after a series of success stories selling on Shopee Live Platform.

The new collaboration involves organising a L’OrĂ©al Star Search,  competition in which one Malaysian live-streamer will be selected as winner of two tickets Paris, five contestants to be awarded contracts to be the brand’s live streamers on top of a cash prize of RM5,000 each.

Commenting on this collaboration, Tran Hoa, Marketing Manager of L’OrĂ©al Paris in Malaysia said that the brand had experienced “impressive results participating in an 11 hours live streaming program during the Shopee 11.11 Big Sale in which unique viewerships exceeded 103,000 and translated to sales breaching RM31,000.”

This time around, the number one beauty brand would like to deepen its collaboration with Shopee to not only discover talents to create a pool of live streamers for L’OrĂ©al Paris, but also to train potential candidates and equip them with the necessary skills to compete in L’OrĂ©al Star Search.

“Malaysians aged 18 and above are invited to submit their applications from now to 28 February 2022 to showcase their talent as potentially new live-streamers, coming up with creative content campaigns for L’OrĂ©al Paris products such as the newly launched Glycolic Bright.

“Selected applicants will attend an exclusive workshop with L’OrĂ©al Paris to learn more about their products, and gain insights from a Shopee Live host, to learn the ropes of live-streaming before competing in the L’OrĂ©al Star Search competition from 3 March till 16 March 2022,” said Hoa.

Through the L’OrĂ©al Star Search contest, L’OrĂ©al Paris also hopes to play a role in nurturing talent among Malaysians by giving them the freedom to be creative and create their own content featuring L’OrĂ©al Paris products – be it in the form of tutorials, talk shows, unboxing products, and more.

Head of Marketing Campaigns at Shopee Malaysia Kenneth Soh

On the collaboration, Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia said, “We are excited to collaborate with L’OrĂ©al to kick start their L’OrĂ©al Star Search competition in Malaysia. This competition will serve as a platform for Malaysians who have the talent, passion and interest in creating interesting, informative, and exciting live stream content on Shopee Live for our fellow users.”

“As an e-commerce platform, this is also another avenue for brands like L’OrĂ©al to expand their reach and connect better with their consumers. We hope this competition will be a success in sourcing the best talent and be a stepping stone for individuals who are keen to have a go at live streaming”.

To submit your application to take part in the L’OrĂ©al Star Search competition, head over to https://shopee.com.my/m/Star-Search

For media inquiries, kindly contact Finaswani ZIN/Sharifah Nadia ALWI at finaswanibinti.mohamedzin@loreal.com / Shariffahnadia.Alwil@loreal.com

Click here to buy L’Oreal Paris products on Shopee.

New SlurpeeÂź Lemon Lychee Flavour Released at 7-Eleven Malaysia

KUALA LUMPUR, 21 February 2022 – SLURPEE fans, rejoice! The nation’s largest convenience store chain, 7-Eleven Malaysia, has introduced the new Slurpee Lemon Lychee flavour.

With prices as low as RM2.30, you must try out the new and exciting SlurpeeÂź flavour that comes in three sizes – 12 oz, 16 oz and 22 oz. This new and exclusive Slurpee flavour, Lemon Lychee not only tastes deliciously fruity, but its hint of natural sweetness of lychee delivers a smooth texture to your mouth and will cool you down faster than you can say Slurpee.

The “Coolest Drink on Earth¼” is guaranteed to quench your thirst, so take a brainfreeze daydream and treat yourself to a deliciously refreshing experience. Head on down to your nearest 7-Eleven stores with a friend and try it out for yourself!

And better yet, My7Eℱ App members get to enjoy a FREE cup of Slurpee of any size for every six cups purchased through 7REWARDS. Hurry up! Download the My7Eℱ app on Google Play Store and App Store today to make sure you don’t miss out on special member-price and amazing in-app deals.

For more information, please visit www.7eleven.com.my or its official social media pages at 7ElevenMalaysia.

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