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Get Ready To Rock Your Tongue With New Flavours From Miaow Miaow

Exciting Consumers With The All New Sambal Balado, Korean Spicy And Curry BBQ Crackers

Kuala Lumpur, April 28, 2022 – In the mood for a burst of fiery tang in your mouth that will leave you wanting more? Look no further as Miaow Miaow introduces four new mouth-watering packs of tantalising flavours under the Flame series, which include the Sambal Balado and Curry BBQ Flavoured Prawn Crackers, as well as the Korean Spicy Flavoured Prawn Crackers and Cuttlefish Crackers. 

As mentioned by the founders, brothers Mr Chink Poh Cheng and Mr Chuang Poh Lim, Miaow Miaow is a family brand at heart that prides itself in delivering quality snacks that can be enjoyed by individuals of all ages. Mr. Chink said, “These new flavours were introduced to cater to the growing demand for spicy snacks in the market. Having operated in Malaysia for decades now and successfully spreading our wings to nearly 40 countries, we are determined to continue enriching our consumers’ lives by bringing happiness and that familiar taste with our snacks.”

Sambal Balado, one of the current top trending flavours in the market, will provide consumers with a chance to indulge in the unique taste of Indonesian cuisine. The hot and spicy bumbu that is famously found in Minang dishes will appeal to the snack lovers who are seeking a sense of nostalgia and familiarity for a chilli sambal taste. It’s almost as good as having that morning Nasi Lemak breakfast!

That’s not all! In hopes of enticing consumers with a world of flavours, igniting their sense of wanderlust, and evoking memories of travels abroad, Miaow Miaow were sure not to miss out on including the Korean Spicy flavour to their Flame series for both the prawn and cuttlefish crackers. This mouth-watering and delectable tasting cracker is so unique that it might even inspire you to book a plane ticket to the land of K-dramas on the spot!

For those that are craving a rich curry taste, the Curry BBQ flavour was introduced to make adventurous flavours more approachable and help end their day on a high note. This earthy and mildly spicy flavour is a combination of sweet and savoury spices that is set to take consumers on an explosive journey from the very first crunch.

“We decided to turn up our culinary creativity and offer consumers snacking options that are not only satisfying but on-trend too. This Flame series is sure to appeal to all the curious souls that are adventurous and are not afraid of trying new things, especially for those who are unfamiliar with a certain flavour or taste,” added Mr. Chink.

According to a market analysis conducted in Southeast Asia, spicy flavours are the second highest flavour in demand for newly released snacks from January 2016 to December 2020 (Mintel GNPD). Bearing this in mind, Miaow Miaow’s launch of the Flame series could not have come at a better time, further reiterating their commitment to keeping Malaysians’ wants and needs as their main priority. 

From 1 April to 30th June 2022, Miaow Miaow will be running a nationwide contest to further excite snack lovers and provide them with a chance to win attractive prizes such as the Mi Robot Vacuum Mop Pro, Cornell 2in1 Steamboat BBQ Grill and many more that are worth up to RM6,500. All you would need to do is purchase any Miaow Miaow products worth RM10 and above, inclusive of one product from the Flame series in a single receipt. What are you waiting for? Get them now at your nearest hypermarket or supermarket now!

To find out more details on the Miaow Miaow contest, please visit https://www.facebook.com/miaowmiaowfood/posts/4529802753792200

About Miaow Miaow

Miaow Miaow (pronounced ‘meou meou’) synonymous with the meaning ‘Wonderful’ in Mandarin, is a Malaysian homegrown snack brand that was founded in Malaysia’s multi-racial community. Having created millions of memories for Malaysians, Miaow Miaow aims to continue enriching everyone’s lives by bringing happiness with every crunch.

Known for its tasty treats and puffed-snacks, Miaow Miaow got their start in the snack food manufacturing business in 1989 in Batu Pahat, Johor. Over the past few decades, the business has expanded substantially, not just in Malaysia but has a growing presence in nearly 40 countries around the world.

The Miaow Miaow manufacturing site is strategically surrounded by oil palm fields. This assures a natural but pollution-free manufacturing condition which guarantees higher quality products to customers. Dedicated in developing innovative and high-quality snacks, Miaow Miaow consistently develops new recipes to fulfil the needs and expectations of their customers to fill their lives with delicious moments.

For more information, please visit our social pages

https://www.facebook.com/miaowmiaowfood/ (Facebook) https://www.instagram.com/miaowmiaowfood/ (Instagram)

Spritzer EcoPark Upcycles Bottles to Celebrate Hari Raya Balik Kampung Bersama with Visitors

Welcomes Visitors During Hari Raya Festive Season

KUALA LUMPUR/TAIPING, 28 April 2022 – It’s time to visit the Spritzer EcoPark in Taiping, Perak and see the exciting Hari Raya Balik Kampung Bersama upcycling decorations from 19 April to 31 May 2022 with free admission.

The EcoPark has upcycled thousands of Spritzer Natural Mineral Water bottles into traditional decorations in the spirit of Hari Raya Aidilfitri. Visitors will be welcomed by a main arch with the sight of festive décor, including ketupat wraps, daybeds and pots reminiscent of a traditional kampung household.

Muslim visitors and their families and friends can stroll through the EcoPark, break their fast amid a pristine setting at cosy STG Café and enjoy an evening of togetherness while taking selfies and pictures capturing the fully decorated park as keepsakes.

Spritzer EcoPark has a host of activities and attractions for visitors from 30 April to 8 May 2022, including pedal kart rides, Balik Kampung lollipops and ketupat chocolates to sweeten the palate and Tropical Fizz drinks by Spritzer Sparkling to quench thirst. The Souvenir Shop and Water Shop promotions will also be held during this period.

Other fun activities lined up from 30 April to 8 May 2022 include:

  • DIY workshop for floral crafting, flower baskets and crafting
  • Snap and post pictures of the festive dĂ©cor or activities to win lucky draw prizes
  • Surprise gifts daily to be redeemed by the first three birthday stars of the day

In conjunction with Mother’s Day, there will be additional activities like manicure services, body art painting and customised illustrations* from 6 to 8 May 2022.

Visitors are encouraged to enjoy themselves in a safe manner. Spritzer will continue to adhere strictly to all standard operating procedures, and encourages checking in through MySejahtera, having masks on at all times and sanitising of hands.

*images from Spritzer

#LookDeeper to See What’s Critical: AIA Offers Free Health Checks to Help Malaysians Stay Healthy

As part of the #LiveWithVitality campaign by AIA Malaysia, pharmacists at Alpro Pharmacy are offering free health screening to test blood cholesterol, blood pressure, blood sugar and body mass index (BMI) for Malaysians.

Kuala Lumpur, 22 April 2022 – AIA Malaysia is offering Free Health Checks to all Malaysians nationwide in its ongoing efforts to enable Healthier, Longer, Better Lives. Throughout the months of April and May, Malaysians are welcome to walk into any Alpro Pharmacy outlet and claim a basic health screening, free-of-charge. The screening includes tests for blood cholesterol, blood pressure, blood glucose, as well as calculations of Body Mass Index (BMI).

Malaysians are welcome to walk into any Alpro Pharmacy outlet and claim a basic health screening, free-of-charge

The initiative is part of the insurer’s #LiveWithVitality campaign which aims to raise awareness on the importance of regular health screenings. With the rise of non-communicable diseases (NCDs) and critical illnesses (CI) in Malaysia, AIA wants to encourage more Malaysians to practise prevention methods and seek early diagnosis for a better quality of life.

The #LiveWithVitality campaign is part of AIA’s efforts to encourage Malaysians to know their health better.

“The #LiveWithVitality campaign is part of AIA’s efforts to encourage Malaysians to know their health better. Instead of only seeing the doctor when something is amiss, we want to raise awareness on the importance of periodic health checks in preventing late-stage NCD and CI diagnoses. As Malaysia inches towards becoming an ageing nation, health screenings are vital for early detection and diagnosis, which then leads to better prognosis and recovery. We hope that with this initiative, we are able to make health screenings more accessible to Malaysians from all walks of life for improved public health.” says Heng Zee Wang, Chief Marketing Officer of AIA Bhd.

Periodic health checks can help in preventing late-stage NCD and CI diagnoses, which then leads to better prognosis and recovery.

Concurrently, AIA customers who are AIA Vitality members will continue to enjoy their free basic health checks at participating Guardian Pharmacies nationwide where they will earn points upon completion to unlock more rewards. As an added incentive, members who make an appointment and complete this health check between 1 April and 31 May will also receive a RM10 voucher.

Kickstart your journey to better health and get a free health check on AIA today – only available until 31 May. For more information, please visit www.aia.com.my/THS

Reel In The Festive Spirit With foodpanda

Amazing Offers And Deals To Be Enjoyed With Friends And Family

Malaysia, April 27, 2022 – With Hari Raya Aidilfitri just around the corner, foodpanda Malaysia is all set to reel in the festive spirit with an array of amazing deals and savings to be enjoyed with friends and family. The leading food delivery platform is ready to serve Malaysians with a more convenient and cost-effective way to get their meals and daily essentials delivered to their doorstep as they enjoy quality time with loved ones.

Commenting on these irresistible offers, Sayantan Das, Managing Director, foodpanda Malaysia said, “The beauty of this festive occasion is being able to spend it with loved ones while enjoying scrumptious food, after having fasted for a month. However, more often than not, families would have to go through the hassle of crowded supermarkets to stock up their kitchens with their Raya essentials. This year, with our amazing offers and deals, and a few taps of the finger, users can have their orders delivered right to their doorstep with no hassle.”

Listed below are some of the special offers and promotions that Malaysians would be able to enjoy on foodpanda, Shops and pandamart, all accessible within the app:

Restaurants

Get your hands on Soul Brew’s Refreshing Mango Matcha Frappe for that sweet and tangy taste of the tropical fruit blended with premium matcha and hints of chocolate nibs. Looking for something a little different? Don’t forget to try the Strawberry Pudding Creme Frappe that can be enjoyed any time of the day.

Calling all Mexican food lovers! Taco Bell has a special treat for all. Enjoy 30% off when you purchase the Chicken Lovers Bundle, consisting of a Crunchwrap Supreme, Chicken Quesadilla, two Kickin Chicken Taco and two Cheesy Nachos for only RM42.

But that’s not all! There’s 32% off on the Family Fiesta too. For just RM42, users can look forward to getting a Chicken Quesadilla, Grilled Soft Burrito, two Cheesy Nachos, two Taco Supreme and two Chocodillas.

Now, that’s what we call a spec-taco-lar deal!

  •    KFC

Craving for some Cempedak Balls but not sure where to get them? Look no further, as KFC offers their crispy and sweet 5-piece Cempedak Balls for only RM8.49 on foodpanda. Tuck into these golden delights whenever you’re yearning for that perfect tea-time snack

Shops

Fret not, foodpanda was sure not to miss out on including some special Raya exclusives on shops too.

It doesn’t get any better than this! Get your dose of tasty Raya treats with the Sinar Handmade Cornflakes Delight 200g and the Sinar Handmade Chocolate Amaretti 250g from Lotus’s Stores on foodpanda.

Available on foodpanda, enjoy Jericho Medjoul Premium Dates 1kg and Jooelies Organic Medjool Dates Jumbo Pack from The Food Merchant throughoutHari Raya.

If you’re a sweet tooth looking for something to snack on, try the Myrasa Festive Cookies – Biskut Semperit Bandung 300g and Biskut Semperit Susu 300g from Mydin with no regrets and it will surely put a smile on your face.

foodpanda Malaysia prides themselves on providing a wide variety for customers and this is evident with the Orinice Festive Cookies – Biskut Semperit 350g and My Bizcuit Festive Cookies – Black Forest 220g from Sam’s Groceria. What are you waiting for? Get on your app and order them now!

There’s something in store for everyone, even those located in East Malaysia! Have the Shamin Fresh Mazafatt Dates 600g 12s and the Lamar Data Ajwa L 250g and it will definitely leave you wanting more.

pandamart

Don’t miss out on the once in a lifetime chance of getting the Coca Cola Raya Bersama, Coke x pandamart Raya Cookies! Also, be sure to buka puasa with a refreshing Coca-Cola Zero Sugar and enjoy 20% off Mix and Match deals. Here’s your chance to redeem meals such as:

  • Warisan Bonda 2 Tier Tiffin – Rendang Tok + Ketupat Palas (6 pcs)
  • Warisan Bonda 2 Tier Tiffin – Rendang Ayam + Ketupat Palas (6pcs)
  • Warisan Bonda Keloria (10s) with 3 Pots Sauces (1 Kicap Manis, 1 Cheese) 1 Set
  • Warisan Bonda Satay Ayam (6s) 380g

pandapro

foodpanda’s exclusive subscription plan, pandapro is now available in more than 350 partner-restaurants in Klang Valley, and more than 650 across Malaysia.

Here’s your chance to dine-in at one of the top 5 restaurants to enjoy 25% off.

Additionally, here are some of the picks for fine dine-in restaurants located in Klang Valley that are offering 25% off for pandapro subscribed members.

If this wasn’t exciting enough already, catch the foodpanda Raya Open House 2022 Livestream on Facebook on 12 May 2022 for more surprises. Stay tuned to find out more!

To get into the Raya spirit, watch foodpanda’s festive video HERE.

For more vouchers, promo codes, please visit foodpanda.my/contents/deals.

Balik Kampung like Diana Danielle with the best value-for-money solution at Traveloka

Balik Kampung like Diana Danielle with the best value-for-money solution
to travel, stay and play through Raya Sana-Sini

KUALA LUMPUR, 25 April 2022 – Traveloka travel superapp launches ‘Raya Sana-Sini’ to offer Malaysians the opportunity to plan their best Aidilfitri yet by enabling a safe, seamless and affordable trip as the country looks forward to lively celebrations after two years of lockdown and movement restrictions.

As Malaysians return to visit loved ones and elderly parents amidst relaxed SOPs, Traveloka aims to assist all Muslims to enjoy Hari Raya in a safe manner, as the nation transitions into endemicity.

Traveloka Malaysia Country Manager Angelica Chan

Traveloka Malaysia, Country Manager, Angelica Chan says, “As one of the leading travel
superapps in the country, we see it as our duty to enable all Malaysians to take advantage
of the upcoming festivities, after being separated from family and friends for more than two years. Hari Raya is one of the most celebrated occasions in Malaysia, and we hope that through our superapp, we can help Malaysians create the best memories with their friends and loved ones.”

With Diana Danielle as our brand ambassador, our travel superapp is empowering all those who are travelling domestically and internationally to balik kampung like Diana Danielle – the ability to customise a travel plan that suits our consumers’ specific needs and requirements with options ranging from transport, accommodation and experiences for the whole family.

“Innovation is part of our DNA. Our superapp allows flight bookings on different airlines on a round-trip, a feature unique to Traveloka. This is aimed at empowering travellers to enjoy both flexibility and value from their preferred air travel routes, according to their personal needs instead of being restricted to fly with a single airline for a round trip,” said Chan.

Traveloka Malaysia Brand Ambassador Diana Danielle, Tourism Malaysia
Director of Advertising & Digital Division Encik Shahrin Mokhtar, Tourism Malaysia Deputy
Director General (Planning) Yang Berbahagia Encik Iskandar Mirza Mohd Yusof, and
Traveloka Malaysia Country Manager Angelica Chan

Chan also added that as Traveloka is registered with the Ministry of Tourism, Arts and
Culture (MOTAC), bookings made through our superapp qualify for tax exemptions.

Apart from that, Traveloka Malaysia also celebrated Ramadan this year by hosting a meet and greet with our brand ambassador, Diana Danielle. The event was hosted in collaboration with InterContinental Hotel, Kuala Lumpur, which welcomes guests back as it relaunches its popular Ramadan buffet, following the relaxing of COVID-19 restrictions.

A spokesperson from InterContinental Hotel Kuala Lumpur said, “For the holy month of Ramadan, we are glad to host families and friends as they come together to break fast during Ramadan. Ramadan is a special time for our Muslim guests and our chefs will take you on a trip down memory lane. A nostalgic spread awaits with the Warisan Kita Buffet Dinner at Serena Brasserie, from now till 1 May 2022. Indulge in recipes inherited by our chefs passed down from generation to generation to make this time of year an unforgettable one. We are honoured to partner with Traveloka to host the Traveloka Raya Sana-Sini with the glamorous Diana Danielle as the guest-of-honour. We look forward to delighting all guests with our Ramadan buffet that is specially created and offered once a year and features special dishes such as, Nasi Kukus Balqish featuring Kari Kepak Barramundi and Rendang Ayam Tok Nek, Pasta Goreng Kawah Cucu Bonda, Kambing Golek 7ujuh Keturunan, Chef Daveed and Fikri’s Mini Roti John and Seafood on Ice.”

“To go along with the festivities, we have also launched a room package with buka puasa and sahur included, dubbed “Break-Away”. Let us take care of the necessities as we’ve got all your needs covered from dusk till dawn,” added the spokesperson.

Diana Danielle also shared her experience as a young mother and wife, planning Aidilfitri festivities after two years of quiet celebrations due to the pandemic. “This is the first Raya since the pandemic where all Malaysians will be able to gather without restrictions. This year is about reconnecting with family and loved ones. The Traveloka travel superapp allows us to customise our balik kampung experience, providing a seamless, safe and convenient experience and more value for every Ringgit. Through Traveloka, users can book flights to and from their destinations, as well as choose a different airline of their choice for both ways.”

“This is especially important for those with big families and families with young children and elderly parents. The flexibility in schedule, facilities and price will truly make a memorable trip. In addition, by using the Duit Raya coupon code TVLKRAYA550, we were entitled to a further discount of up to RM120,” continued the beloved big-screen star.

Tealive-exclusive Coco Wafer Smoothie featuring KITKAT Spread available now

Tealive Malaysia has collaborated with Nestle’s KITKAT to bring the iconic KITKAT into Tealive beverages. The new Tealive-exclusive Coco Wafer Smoothie featuring KITKAT Spread is available from 27 April 2022. The latest Coco Wafer Smoothie range comprises Berry Smoothie and Signature Smoothie. The latest innovation demonstrates the growing application of KITKAT Spread in foodservice in the region.

Dutch Lady Malaysia launches Signature Chocolate and Signature Chocolate Hazelnut in can

Dutch Lady Malaysia has introduced two flavoured milk products in can format in Malaysia. The new Dutch Lady Signature Chocolate and Signature Chocolate Hazelnut represents a new approach by the dairy company to use the can format to target on-the-go consumption.

Right now, carton is the dominant packaging of Dutch Lady’s liquid RTD dairy products. The choice of can enables the dairy company to capture consumption among older consumers. Moreover, can as a packaging material is also easier to collect and recycle, thus helping Dutch Lady to meet its sustainability goals.

Guinness Draught in a Can – now you can bring the pub home with you

Guinness lovers experienced the first sip of the exclusive Guinness product, Guinness Draught in a Can in March, which is now available for purchase in Malaysia at selected 7-Eleven and premium outlets, and on Drinkies

26th April 2022, KUALA LUMPUR – The St. Patrick’s cheer was at an all-time high throughout the month of March for Guinness lovers. One of the highlights was the Guinness St. Patrick’s AR Filter where groups of fans shared selfie collages of themselves and their mates on Instagram stories. Eight lucky winners were able to snag the grand prize of an all-expenses-paid trip to One & Only Desaru Coast, meanwhile, 80 selected fans were able to get their hands on the Guinness Home Party Kit that included samples of Guinness Draught in a Can, making them among the first Malaysians to try it.

Offering the smooth and creamy texture of a pub-poured pint, Guinness lovers can now enjoy their favourite draught in the comfort of their own home with Guinness Draught in a Can. This latest addition to the Heineken Malaysia Berhad portfolio is made from roasted barley, malt, hops, yeast, water and a dash of magic – the revolutionary Guinness widget that was the first in the world. The widget uses an ingenious nitrogen filled capsule that surges with bubbles when the can is opened, and the result is a perfectly smooth and creamy beer that is unmistakably Guinness. 

The Guinness widget is unique as it makes the process of pouring Guinness Draught in a Can simple, involving four easy steps: crack open a chilled can, tilt the glass at 45˚, fill to the top and enjoy. 

“We are excited that Guinness Draught in a Can is finally available for Malaysian fans to enjoy. As Guinness has always encouraged fans to spark magical moments together, this innovative product gives them the opportunity to do so wherever they are. Perfect for the days when they want to create new memories together outside of the pub, Guinness Draught in a Can recreates the look and taste of a freshly poured Guinness from the draught tap. Except now, providing a different drinking experience for them,” said Shaun Lim, Marketing Manager of Guinness Malaysia. 

Guinness Draught in a Can can now be purchased from selected 7-Eleven outlets and premium grocers across Peninsular Malaysia, as well as on Drinkies. The stylish cans that embody the bold Guinness colour palette of black and gold are available in 440ml single, four’s and 24 can packs. 

For more information about Guinness Draught in a Can and its availability, visit Guinness Malaysia’s social media pages at www.facebook.com/guinnessmalaysia and www.instagram.com/guinnessmy. Stay tuned as more exciting updates will be made available soon. Guinness and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Guinness Malaysia advocates responsible consumption and urges consumers to not drink and drive.

Groove Into a Brighter Raya Celebration With Sun Life Malaysia’s ‘Lagu Raya Buatan Malaysia’

A Special Raya Song Featuring Nabila Razali To Bring On The Festive Vibes 

Kuala Lumpur, Malaysia – April 25, 2022 – As the nation edges closer to usher in the long-awaited Raya celebrations without strict COVID-19 restrictions, Sun Life Malaysia – a life insurance and family takaful provider – released a special Raya song and music video, themed ‘Lagu Raya Buatan Malaysia’, to add on to the festive cheer.

Aptly named ‘Lagu Raya Buatan Malaysia’, this is a contemporary Raya song featuring lyrics inspired from Malaysians’ comments about things that make their Raya more meaningful. It has a catchy, sing-a-along melody featuring the powerful vocals of renowned Malaysian singer-actress, Nabila Razali.

Raymond Lew, CEO and President/Country Head of Sun Life Malaysia, said, “With the lifting of restrictions and borders re-opening, this coming Raya season is set to be abuzz with positive vibes and anticipation. Just like our brand tagline, Life’s Brighter Under the Sun, we champion making life brighter and healthier.  Music is the best mood-booster and we hope to make this 2022 Raya brighter and happier through this feel-good groovy Raya song. At the same time, we want to remind our Clients and all Malaysians of the goodness of spending quality time with our loved ones.”

To gather insights from Malaysians, Sun Life Malaysia earlier launched a contest in March where they asked the public what makes their Raya meaningful – with some of the popular answers being Balik Kampung, donning new Baju Raya, spending time with Saudara-mara and feasting on Kuih Raya.

The participants that shared their thoughts through the contest were not aware that their comments would be turned into a Raya song, making it a delightful surprise for those who were selected!

Commenting on the collaboration, Nabila Razali said, “Apart from food, Raya song captures the best of the Raya spirits. I am honoured to be teaming up with Sun Life Malaysia to bring on the festive cheers and happiness. It is my hope that ‘Lagu Raya Buatan Malaysia’ will become an evergreen Raya tune that will be top of people’s mind every Raya season.”

The ‘Lagu Raya Buatan Malaysia’ was released officially on 21 April 2022 on Sun Life Malaysia’s:

Facebook    : https://sunlife.co/LaguRayaBuatanMalaysiaFB

Instagram    : https://sunlife.co/LaguRayaBuatanMalaysiaIG

YouTube     : https://sunlife.co/LaguRayaBuatanMalaysiaMV

Corporate Website : https://sunlife.co/LaguRayaBuatanMalaysia

 

For more information on Sun Life Malaysia, visit www.sunlifemalaysia.com

Why timely response is essential and how to achieve it

By Sandra Lee, Managing Director for Asia Pacific at Kaspersky

26 April 2022

Advanced persistent threats continue to test organizations’ strength by exploiting new vulnerabilities, organizing massive supply chain incidents and targeting specific industries. According to one study, 84% of enterprises globally acknowledge that cyberattacks have become more sophisticated. They worry about vulnerabilities, attack surfaces, threat tactics, malware, mobile device security and the use of consumer cloud services by employees.

Sandra Lee, Managing Director for Asia Pacific at Kaspersky

Fortunately, there are plenty of tools, sources of information and guidelines (such as NIST, SANS, or MITRE D3FEND Knowledge Graph), which help finetune responses to sophisticated attacks. They give a clear understanding of how to hunt threats and remediate IT systems. In this piece, I want to focus on a particular question regarding incident response: when is it time to move from the investigation to the response stage?

According to Kaspersky Incident Response report, the average rush attack lasts 1.5 days. That’s fast. If an actor is that experienced, the security team needs to react quickly. But a timely response doesn’t necessarily mean malicious actions should be immediately blocked. As Gandalf the Grey said ‘A wizard is never late. Nor is he early. He arrives precisely when he means to’[1].

It is important to understand the right moment to start the containment, eradication and recovery phases of response. An untimely reaction can signal to attackers that their actions are no longer secret. For example, if the incident response team blocks infected software, malicious IP addresses or URLs as soon as the first signs of a threat are detected, then the attackers can hide in the network or change their tactics. This would then require the investigation cycle to be restarted all over again. Attackers can hide so well and for so long, discovery would then be almost impossible until their next activity is revealed

APTs use lateral movement techniques to stay unnoticed for days, months or even years. They can seek out crucial assets in the victim’s environment. For example, in one Lazarus attack, the actor managed to overcome network segmentation and reach the restricted network thanks to laterally finding a way to compromise the administration machine that connected both the corporate and restricted segments. Analysis of TunnelSnake’s APT operation, published in 2020, revealed a case in South Asia where the threat actor had a foothold within the network from as early as 2018.

Another issue with early reaction is that it can cause a situation where some attack artefacts are left unnoticed during the eradication stage because the IT security team didn’t detect them or relate them to the attack during the investigation stage.

Furthermore, the entry point might remain unclear. This could include a vulnerability, an unprotected endpoint or any other vector. In this case, even if the attack was stopped and all malicious elements were wiped out, a risk of intruders making another attempt through the same gates but with new tactics, techniques and procedures would remain.

There are several steps that can be taken to avoid this outcome:

  1. Find the attack kill chain

As soon as an IT security team discovers that their organization is compromised and there is a human on the other side, not just malware, they need to follow the attack and find as many traces as possible. The attacker’s actions should be followed across the whole network, not just the immediate perimeter. The further the attack goes, the more traces it leaves, which hunters can attribute to an APT group or at least guess its target and then hunt it down in the most effective way. It is extremely important to find the attack entry point to avoid repetition of this type of incident.

It draws to mind a theory that suggests investigation is the essence of incident response. Described further by Jason T. Luttgens, Matthew Pepe and Kevin Mandia[2]: The end goal of incident response is accomplished through two activities – investigation and remediation. Investigation involves determining the attack vector, tools, affected systems, damage, intrusion time frames and so on. In other words, comprehensive analysis is a must before moving to remediation. Threat Intelligence and attack evaluation approaches, such as MITRE ATT&CK, are key at this stage.

  1. Know when to stop the attack

Of course, it is important that the team is still able to stop the intruder before they reach critical business services or move to another organization the company connects with. This is where the team’s skills come in – collecting the maximum amount of data about the attack to enable planning the most effective response while still acting before the intruder can affect the business.

This leads us to the next – and probably most important – point.

 

  1. Learn and monitor the network

IT security teams should have a clear picture of the whole enterprise network, including edge devices, endpoints, network segments and connected equipment. This is achievable through network monitoring, regular audits, scanning of connections and so on. Big enterprises with many entities, supply chains and subsidiaries need to consider this a must.

Implementing network audits and monitoring along with measures such as policies and network segmentation, helps decrease the number of potential entry points.

Knowing and being familiar with the network is also crucial to understanding when to contain and eradicate an attack before it reaches critical business processes. At the eradication and remediation stages, all malware tools and traces should be removed from all endpoints, and all compromised systems re-installed and credentials reset. Overlooking any piece of malware in the backend of the network can allow another round of attacks in the future.

Fortunately, the more time spent dealing with these attacks, the more we know about cybercriminals. Threat intelligence and specific tools have been designed to help enterprises detect malicious actions. But the most effective way to protect against attacks and avoid repetition is for organizations to develop internal, or attract external, expertise – to enhance incident response plans, know when to react and be able to completely clean out all malware.

About Kaspersky

Kaspersky is a global cybersecurity and digital privacy company founded in 1997. Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky technologies and we help 240,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com.

[1] ‘The Fellowship of the Ring’ J. R. R. Tolkien

[2] ‘Incident Response & Computer Forensics, Third Edition’, by Jason T. Luttgens, Matthew Pepe, Kevin Mandia, McGraw Hill; 3rd edition (August 4, 2014)

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