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KFC Malaysia’s turn to launch collaboration with Lay’s potato chips

KFC x Lay's BBQ Crunch Chicken (Singapore)

KFC Malaysia has introduced Lay’s x KFC Crunch and Lay’s x KFC Crispy Tender at selected outlets. According to KLFoodie, the limited edition offerings were spotted at KFC Selayang Mall and KFC Lotus’s Kajang.

In Singapore, the Lay’s and KFC collaboration was first launched in the island nation towards the end of 2021. KFC x Lay’s BBQ Crunch Chicken featured the crispiness of KFC’s chicken and Lay’s barbeque-flavoured potato chips.

In Thailand, the US fast food giant rolled out Lay’s Chicky Chips in 2020. This was a KFC-style boneless fried chicken that was mixed with Lay’s chips for the extra crispy texture.

Kaspersky, policy experts discuss improving ICT supply chain resilience in APAC

21 January 2022

For the past two years, the Asia-Pacific (APAC) region, like the rest of the world, has seen a huge digitalization leap as a result of the pandemic. Given the haste and urgency, cybersecurity measures have taken a back seat, resulting to some high profile ICT supply chain attacks last year.

The world has seen some high profile incidents where cyber criminals took advantage of the weaknesses of ICT vendors, and used them as attack launch pads where many other targets in one fell swoop. Global cybersecurity company Kaspersky sees this trend to continue as cybercriminals try to further monetize this threat.

Commenting on the trend, Eugene Kaspersky, CEO of Kaspersky, said: “In the last two years there has been a new wave of attacks that exploited critical vulnerabilities in the ICT supply chain. As threat actors evolve their techniques and tactics, we should expect supply chain attacks to be a growing trend in 2022 and beyond.”

To map out the possible solutions to beef up the ICT supply chain resilience in the region, Kaspersky held its fourth APAC Online Policy Forum gathering distinguished industry and policy expects including:

  • Shri Rajeev Chandrasekhar | Minister of State in the Ministry of Electronics and Information Technology; and Ministry of Skill Development and Entrepreneurship, India
  • Dato’ Ts. Dr. Haji Amirudin Abdul Wahab | Chief Executive Officer of CyberSecurity Malaysia
  • Pratama Persadha | Chairman of Communication & Information System Security Research Center (CISSReC), Indonesia

Echoing Kaspersky’s note, Dato Amirudin explained, “The number of attacks on those working in the supply chain has increased, heavily targeted, more vulnerable and at risk than ever before. Supply chain attack is difficult to handle due to its malware design which stays hidden among the infected system and user’s device. Especially in today’s environment, nations are slowly recovering from the pandemic and starting to move towards digital transformations.”

He also noted, during the forum, the need to include awareness and education across all sectors involved in ICT supply chain, including small and medium enterprises (SMEs) which do not have the budget and asset to invest in improving their cybersecurity defenses.

For his part, Dr. Pratama Persadha, added, “Resilience is all about resistance and recovery. One way for both government and non-government stakeholders to minimize these risks is to improve cybersecurity capabilities, which will subsequently improve ICT supply chain resilience,” he says.

“However, this will be constrained if all relevant parties do not improve the cybersecurity of their systems. The main obstacle is the lack of understanding surrounding the importance of cybersecurity to increase ICT supply chain resilience. In the end, stakeholders must consider significant investment to increase the overall standard of cybersecurity to improve the resilience of the ICT supply chain,” Dr. Persadha explained.

Cross border collaboration

Speakers at the forum also agreed on the need for intelligence sharing and international cooperation to secure nations, organisations, and individuals in APAC and beyond.

“The responsibility of securing the ICT supply chain and ensuring safe and trusted internet space is something that the Indian government accords high priority to. Core part of the strategy is cross border collaboration with all stakeholders to ensure protection and resilience of the tech space and ICT supply chain,” noted Shri Rajeev Chandrasekhar.

An active advocate of cross border collaborations and building cybersecurity capabilities, Kaspersky has been working consistently with its partners to raise awareness and propose actionable steps for the global community, done in forums such as the recent Paris Call for Trust.

The global cybersecurity company has also established its baseline standard of cybersecurity through Global Transparency Initiative which includes a number of actionable and concrete measures that the company takes to welcome others to validate and verify the trustworthiness of our products, internal processes and business operations and Security in Cyberspace.

Explaining possible solutions, Kaspersky says short-term and long-term strategies should be look into by both government and private sectors.

Short term solution includes improving procedures and regulations on ICT supply chain infrastructure. Kaspersky cited companies certifying supply chain partners to lessen attacks close to zero. The role of government regulations also play a key role in this as in the case of critical infrastructure.

Eugene Kaspersky added: “The long term solution is to make systems immune. This means the system being designed in such a way that even if an ICT supply chain component is vulnerable, it cannot affect the rest of the system. Even if there is a zero-day or any other vulnerability somewhere in the supply chain, it doesn’t carry over into other components in the chain.”

Have a HUAT CNY with POKKA!

Still hunting for places to get your essential Chinese New Year drinks for your guests? Look no further as POKKA has come up with a Festive Pack for this festive season! Going along with the campaign “Celebrate Spring with Vitality”, this curated pack contains 12 assorted can drinks. Freshly brewed from premium ingredients and contains less to no sugar, are healthier drinks to offer your guests. Amaze them with the unique flavours such as Peach Oolong and Hojicha Tea.

POKKA wishes for everyone to have a joyful CNY this year with the ongoing exciting promotions they have!

Deciding on where to have your Chu-Yi or Chu-Er Dinner? We have made it easier for you! Paradise Group in collaboration with POKKA is giving away dining vouchers worth $200 to 5 lucky winners. By simply purchasing 2 cartons of POKKA’s Chrysanthemum Tea with Less Sugar Tetrapak carton (250ml x 24s) on Redmart Singapore, you can skip the long queues and participate in this exciting promotion. Valid until 31st January 2022 so the fastest fingers to cart out Tetrapak can enjoy a prosperous meal at any restaurant under Paradise Group.

Stock up on POKKA products and be entitled to redeem exciting gifts or win cash prizes worth up to $88. For just a minimum of $8 spent on POKKA’s ambient beverages of any pack size on one receipt, they are entitled to win or redeem cash prizes worth up to $888. You can expect items such as a 1.6L Glass Baking Dish, Luminarc 2 Piece 750ml Storage Set and 3-piece Airtight Glass Tupperware from spending $18, $28 or $38 respectively. These kitchenware will come very handy for storing your CNY goodies, making sure they stay fresh!

Kick-off your Chinese New Year gatherings to an auspicious and rawrsome start with POKKA this New Year! Don’t miss out on the attractive goodies you can win, and be sure to stock up on your favourite POKKA drinks!

*Terms and conditions apply, visit www.pokka.co for more information, and our socials for the latest updates.

USHER IN THE ROARSOME YEAR AHEAD WITH foodpanda

Gr-r-reat Promotions and Discounts to Bring Joy and Prosperity

Malaysia, January 21,  2022 – This Chinese New Year, foodpanda Malaysia brings joy, prosperity and good fortune to your homes through a variety of Chinese New Year treats,  special promotions, discounts and offers.

Speaking about foodpanda’s Chinese New Year initiatives, Sayantan Das, Managing Director foodpanda, said, “Whether you are looking for the perfect meal for the family or looking to purchase some essentials, foodpanda is happy to be spreading joy through exclusive Chinese New Year items and festive promotions.”

“Through our efforts, we are committed to connect Malaysians with their families and friends during this time and celebrate as best as they can, while complying to the necessary SOPs. This special occasion is usually celebrated with loved ones and we strive to make it as meaningful as possible,” added Sayantan.

Some of the exclusive Chinese New Year items available from pandamart includes, pandamart CNY Crab Stick Crisp, pandamart CNY Nga Ku Crisp, pandamart Poker Card Playing Cards, Wo Kan Tangerine, Lokam Gift pack, Fresh Yee Sang Set, Sunquick Orange juice and so much more. pandamart also has you covered, should you need some gifting options. Don’t forget to check out the various gift packs including apple and tarts and the steamboat vegetable set. Everything you need for the perfect reunion dinner and more.

Additionally, users can also purchase the Salmon HUAT Yee Sang that consists of Norwegian fresh salmon sashimi, mandarin orange, chuka wakame, mango, crushed peanuts, sesame seeds, crackers, shredded vegetables, and drizzled with homemade plum sauce. Or the Meatless HG Yee Sang which includes Harvest Gourmet Chargrill pieces, mandarin orange, chuka wakame, turnip, mango, crushed peanuts, sesame seeds, crackers, shredded vegetables, and drizzled with homemade plum sauce. Both of which are available from Salad Atelier on foodpanda during this time.

And we have more! There is also a wide variety of Yee Sang available from Sushi King, while Tambahlah! will be offering a variety of delights for users to enjoy for a limited time only – Golden Salted Egg Chicken with Rice, Golden Salted Egg Fish with Rice, Lucky Kam Heong Chicken with Rice, Lucky Kam Heong Fish with Rice, Prosperous Black Pepper Chicken with Rice and Prosperous Black Pepper Fish with Rice.

And if you’re in the mood for something different, get Pizza Hut’s Sweet and Sour Pizza or the Blossom Drinks from Starbucks. Besides that, users can also look forward to the following Chinese New Year deals from the prosperous Pau-Pau panda to usher in the roaring year ahead:

Food Delivery

  • Enjoy great savings and eat to your heart’s content with 35% off (maximum discount of RM8) with a minimum order value of RM23 when you use promo code *

Pick-Up

  • Bring on the prosperity with a special pick-up deal. Use promo code TAPAUEXTRA to get 30% off (maximum discount of RM7) with a minimum order value of RM20.*

pandamart

  • Looking for last minute Chinese New Year essentials? Get 35% off (maximum discount of RM8) with a minimum order value of RM22 when you use promo code EXTRA35.*

shops

  • Use the promo code SHOPEXTRA to get 30% off (maximum discount of RM10) with a minimum order value of RM35.*

Looking for the perfect gift? Get your hands on Chinese New Year hampers and groceries such as Salted Egg Cookies, Orange Peel Cakes, Dragon Tiger Grouper and even a Pensonic Rice Cooker, only at Lotus’s.*

Send your loved ones a prosperous surprise with Watsons’ special Chinese New Year Gift Sets. That’s not all! Indulge yourself with their Dried Fruits Series and Love Bites too.*

Give the gift of self-care to your loved ones with Guardian’s Gift Sets, which includes items such as American Ginseng and more. Get them today while stocks last.*

For further details on foodpanda’s Chinese New Year promotions, please visit foodpanda deal page.

*T&Cs apply.

The Alley Launches Massive Prosperous Deer Campaign For Chinese New Year

  • Stand a chance to win up to RM388 cash prize or 1-month free drinks
  • 3 drinks at only RM28

The Alley Malaysia today announced their massive Prosperous Deer Giveaway for their Chinese New Year Ang Pao Campaign for Malaysians. The Alley fans can stand a chance to win cash prizes of up to RM388, RM288 or a whole month of free drinks.

To participate in The Alley’s Prosperous Deer Giveaway, Alley-ians would just need snap a shot of The Alleys 2022 Limited Edition ang pao packets and post it on their Instagram feed or story with the hashtag #TheAlleyCNY2022 and tag @thealley.my.

Be sure to follow @thealley.my on Instagram to secure your spot in entering the giveaway and you could be walking away with a cash prize of RM388, RM288 or even an entire month of free drinks from The Alley. Winners will be announced via The Alley Malaysia’s social media platforms.

Apart from that, The Alley Malaysia is offering their fans 3 drinks at only RM28 in conjunction with their Chinese New Year campaign. Fans can purchase three drinks out of 6 selected The Alley drinks for only RM28 starting now until the 28th of February 2022 at any of The Alley outlets across Malaysia. You will also receive a limited-edition monogram, antler and translucent designed ang pao packets.

For further information on their upcoming launches and campaigns, stay tuned to The Alley Malaysia’s Facebook page as well as Instagram at @thealley.my.

 

Carsome Flags Off First Mobile Digital Toppers in Klang Valley

Mobilizing programmatic digital out-of-home advertising to reach more people within the untapped offline market

Kuala Lumpur, 20 January 2022 – Southeast Asia’s largest car e-commerce platform Carsome became one of the first adopters of a newly launched mobile programmatic digital out-of-home (pDOOH) advertising, as part of its effort to reach out to more people within the untapped offline markets. 

The company’s latest advertising activation aims to showcase the quality assurance when one buys from Carsome, where consumers have access to the largest selection of over 1,000 Carsome Certified cars covered by the Carsome Promise[1]. Carsome Certified is also an industry-leading standard that provides peace of mind for consumers who want to move forward in mobility solutions. 

Carsome Chief Brand Officer Derek Tan explained that Carsome, being a data-driven technology company, gravitates towards the latest in innovation. “Through this highly innovative advertising technology, Carsome can create impactful communication and amplify our peace of mind message to offline markets, now also powered by data,” said Tan. 

The mobile pDOOH architecture is powered by ENOMAD, a proprietary software launched this month by leading provider of outdoor advertising services, Seni Jaya Corporation Berhad. The digital toppers that are customized as part of the creative design are highly-customizable geotagged ads displayed via car top LED screens installed on e-hailing cars. Each vehicle is GPS-tracked, with reporting conducted on location-based exposure through a user-friendly platform. 

The entire data landscape is then condensed and optimized to ensure effective reach and geographical coverage and frequency as a media platform. The integrated and robust data-empowered approach ensures that the media platform learns and optimizes in real time for the best outcomes. 

Last weekend, both Carsome and Seni Jaya held a flag-off event, where a convoy of 50 Carsome-wrapped, digital toppers-equipped cars cruised around Klang Valley. The external car wraps are aimed at reaching geographic areas that are difficult to reach by other means of outdoor advertising, such as billboards and buses. 

“All these efforts help us to continue establishing Carsome as the top-of-mind brand when it comes to car buying and selling and to remain as the market leader in all aspects of the business, including advertising innovation. We want to communicate through mediums that are experiential but also moves the needle for consumers who desire to move forward in mobility solutions,” added Tan.

The pDOOH activation by Carsome is part of the local amplification of its #MakeItCarsome regional brand campaign.

[1] Carsome Promise comes with a stringent 175-point inspection to ensure the car is free from major accident, frame, fire and flood damage; professional reconditioning to make cars look like new; fixed prices with no hidden fees; a one-year warranty; and a five-day money-back guarantee.

Get Dutch Lady Juicy Milk Lychee in time for Chinese New Year

Dutch Lady has launched a limited edition lychee flavoured yogurt drink in Malaysia to celebrate Chinese New Year. The latest Dutch Lady Juicy Milk Lychee is made from real juice, and contains vitamin A, C and E as well as inulin. Inulin or prebiotic dietary fiber helps to promote good digestion environment. The yogurt drink is free from fat. Get yours now at 7-Eleven stores near you.

MilkLife introduces mocha flavoured lactose free milk in Indonesia

MilkLife, which is the first lactose free milk brand in Indonesia, has added a new flavour to its lactose free milk range. The new MilkLife Mocha Flavoured Lactose Free Milk by PT. Global Dairi Alami contains the key nutrients of milk minus the lactose, thus making milk accessible to those suffering from lactose intolerance. The milk is produced from the Friesian Holstein cows imported from Australia.

 

Mitr Phol Group invests in Thai plant-based meat producer Meat Avatar

From left: Mr Voradate, Mr Wiphu and Warut Janpoe, deputy managing director of Meat Avatar Co, at a press conference on a plant-based meat business

Mitr Phol Group, Asia’s largest sugar producer, has made an undisclosed investment into the Thai food technology startup Meat Avatar, which is known for its plant-based meat business, reported Bangkok Post. The investment by Mitr Phol will provide Meat Avatar with the necessary funding to raise otuput capacity.

Meat Avatar has 10 additional products slated to be launched later in 2022. So far, the plant-based meat producer has created plant-based crispy and minced pork where the meat versions are essential ingredients in local Thai dishes.

For Mitr Phol, the investment signals the group’s entry into the plant-based meat business.

 

It’s the Taco of the Town

Get A Taste Of Unique Mexican Flavours From Taco Bell On foodpanda

Malaysia, January 19, 2022 – foodpanda Malaysia is giving you something to taco-bout. That’s right! Taco Bell is now available on foodpanda to satisfy your Mexican food cravings and leave you wanting more.

Commenting on this partnership, Jay Ar Juan, Commercial Director, foodpanda Malaysia said that we are always exploring new and exciting opportunities to work with vendors and brands that share the same passion as us – sharing joy and delivering convenience. “With Taco Bell on board, we hope to provide more access for Malaysians to get a taste of this unique Mexican cuisine loved around the world right to their doorstep with just a few taps on their mobile phone. Additionally, we also felt this partnership was ideal for both brands to leverage on each other’s strengths  to deliver joy to customers.”

With one of the most stringent standards for order delivery, Taco Bell was on the lookout to find a delivery platform that could provide them with the assurance that they needed. Committed to embracing this challenge, foodpanda Malaysia has been working closely with the different outlets to provide improved logistics and deliver a superior food experience to all customers.

With this latest delivery option for Taco Bell made available on foodpanda, customers can now have easy access to these Mexican flavours at any time while injecting the brand spirit of #LiveMas #LiveKawKaw into everyday food moments. To further add, Taco Bell has also witnessed a steady growth of delivery customers that has been enabled by foodpanda.“We have had an excellent partnership with the foopanda team that allows us to connect with our customers who choose to enjoy our unique Mexican-inspired cuisine in the comfort of their own home. We have found the team to be proactive and responsive, going the extra mile to meet the stringent standards that we have set for our delivery partners worldwide. In the spirit of a true partnership we have been very open and collaborative, seeking disruptive solutions and strategies to the unique challenges of serving a new cuisine to customers who might be tasting Taco Bell for the first time via delivery,” said Harris Beh, Taco Bell Malaysia’s Franchise Operator.

Some of the best-selling items on the menu that will be available on foodpanda include the craveable Crunchy Taco Supreme™, Crunchwrap Supreme™, Chicken Quesadilla™, Grilled Stuft Burrito™, Loaded Nachos™ and Taco Bell’s very own local creation, the Bell™ Rice Bowl that is paired with a specially created sambal for the Malaysian market.

At the moment, Taco Bell Malaysia has outlets in Cyberjaya, Bandar Sri Permaisuri Cheras, Tropicana Gardens Mall, and Setiawangsa. Look out for their next restaurant in Wangsa Maju  and other exciting openings later this year.

Don’t miss out and place your order now with Taco Bell from foodpanda!

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