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Nangka By Chubbs offers pre-cooked vegan meal made from jackfruit

Nangka By Chubbs is a vegan meal made from jackfruit. It is described as a pre-cooked meal and is available in two local flavours designed to satisfy the Malaysian palate.

NANGKA RENDANG: a fragrant stew, of slow braised jackfruit that has been infused with spices to bring forth the sensational flavor and richness greatly inspired by our local heritage
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BBQ PULLED JACKFRUIT: a satisfying and hearty BBQ dish that has smoky undertones might be right up your alley with two lip-smacking options of original and spicy, where you can toss it in between toasted burger buns/rice bowls/salads and other tasty possibilities.

Nangka By Chubbs is said to be vegan, free from MSG and preservatives.

Click this link to order: https://wa.link/f8lhjg

Daboba Malaysia launches Pip Pop Pearl for Chinese New Year

Daboba Malaysia has introduced Pip Pop Pearl as a must drink for Chinese New Year. According to the official description, “these drinks taste sweet-but-also-tart flavor and a fragrant aroma create a perfect balance of delicious tea to you. Enjoy the pip pop pearl burst in the mouth while drinking and it perfectly matches the fruit tea.”

The limited edition Pip Pop Pearl drinks are available in the following flavours:

  • Kamquat Lemon Pip Pop Pearl
  • Honey Lemon Pip Pop Pearl
  • Passion Fruit Pip Pop Pearl

Kamquat or Kumquat is a quintessential flavour associated with Chinese-style drinks.

Rex Mushroom Soup is a new canned soup player in Malaysia

Rex Canning Corporation has launched Rex Mushroom Soup as a new entrance into the canned soup category in Malaysia. The product is a condensedsoupand can be prepared quickly, turning into a wholesome meal, full of nourishment. The key ingredients are water, canola oil, wheat flour, button mushroom, milk powder, shitake flakes, isolated soy protein, onion pwder, garlic powder and black pepper. The soup has a shelf life of 36 months.

Rex Mushroom Soup is available for purchase on Shopee. Click here to purchase.

Kopi Kenangan officially launched RTD coffee to enter retail segment

Kopi Kenangan, the second-largest coffee chain in Indonesia with more than 600 outlets, has launched ready-to-drink coffee. Known as Kopi Kenangan Hanya Untukmu, the latest milk-based coffee range comes in three variants Black Aren, Mantancino and Avocuddle. Mantancino is a blend of creamy cappuccino and fresh milk.

Kopi Kenangan Hanya Untukmu is made using 100% coffee beans from Indonesia, palm sugar (gula aren) from East Java and fresh milk.

The price is IDR 9,500 per bottle and will be available nationwide by the end of January 2022 through minimarkets, supermarkets and online.

Indonesian coffee shop players including Kopi Kenangan and Janji Jiwa have in the past launched RTD coffee called kopi literan or “one-litre coffee” mainly selling from their outlets or online targeting consumers cocooning at home during the pandemic. The latest move by Kopi Kenangan has essentially transformed it into a full pledged competitor in the retail segment, competing with the likes of Nescafe. Being a retail player can also help Kopi Kenangan to diversify its revenue stream from foodservice.

 

McDonald’s rolls out ice cream topped with pork floss and Deksomboon chilli paste sauce

McThai Ltd, the operator of McDonald’s restaurants in Thailand, has teamed up with Thai sauce company Yan Wal Yun, the maker of Healthy Boy (Deksomboon), to launch a co-branded ice cream. The limited edition ice cream is topped with pork floss and Deksomboon chilli paste sauce.

This product is priced at THB 39 and is available at participating McDonald’s outlets until 5 April 2022.

In China, the US fast food giant released a limited edition spicy chilli oil sundae in January 2021, which makes the latest Thai creation seems nothing new for McDonald’s. Deksomboon is also quite familiar with ice cream as it has made available soft served ice cream topped with Deksomboon sauces.

Wall’s Blast Salted Caramel Almond is now available in Malaysia

The new Wall’s Blast Salted Caramel Almond (70g) is now available for purchase at 7-Eleven outlets in Malaysia. Wall’s Blast Salted Caramel Almond is a salted caramel flavoured ice confection and chocolate coated cereal ball filled with caramel sauce and chocolate priced. The price is RM 3.00 each.

Vinasoy utilises AR technology to engage consumers

Tetra Pak and Vinasoy have jointly launched augmented reality (AR) technology on Fami soymilk cartons. Users can scan a QR code on Fami soymilk carton and explore interesting stories about soybean using the PackStory app on smartphones. The move is designed to improve user experience and leverage on the carton packaging to communicate with consumers.

Consumers will also learn about the soymilk ingredients and showcase how the cartons are environmentally friendly and help keep food safe.

Mamee gives Malaysian childhood snack Tora a makeover

Image by BrandCare

Mamee-Double Decker is set to relaunch Malaysian childhood favourite snack Tora with a new design. Tora is popular with Malaysians growing up in the 80s and is produced by Kinos Food Industries, now owned by Mamee.

Image by BrandCare

The makeover was done by BrandCare, an award winning creative agency specialising at packaging design and brand building creativity. The company is also behind the BrandCode app, said to be the “ultimate grocery app that rewards shoppers and enhances your shopping experience. Scan receipts from supermarkets and get rewarded with loyalty points”.

Image by BrandCare

 

Mamee is giving Tora a new look with an aim to reengage with former consumers and to make Tora relevant for the next generation. This exercise will not be a problem for Mamee, which already has a strong experience of reinvigorating its own brands including Mamee Monster.

Ultimeat is the new plant-based meat in Malaysia

Image by Mini Me Insights

San Yang Enterprise Sdn Bhd, the maker of VegeWorld mock meat, has recently showcased its latest plant-based meat products at Tastefully Food Expo. The new plant-based meat Ultimeat is a plant-based chicken style patty made primarily from soy.

Image by Mini Me Insights

The ingredients are textured soy protein, isolated soy protein, filtered water, refined palm oil, stabiliser, sugar, spices, yeast extract etc. Ultimeat is free from cholesterol, made from non-GMO soy, has 14g of complete protein and 32% less fat than regular ground beef.

Image by Mini Me Insights

Similar to most plant-based meat products in the local market, Ultimeat has to be kept frozen. Ultimeat is also certified halal by JAKIM.

The company has a strong credential from its existing traditional mock meat business, which can help it to further cultivate consumers for its latest plant-based meat venture. San Yang is also in a much better position finacially compared with other plant-based meat ventures, which rely solely on plant-based meat as their key source of revenue.

Texas Chicken Malaysia Drums Up The Festive Spirit With The All-New Crimson Crunch Chicken

  • Inspired By The Chinese New Year Favourite Dried Chili Shrimp Roll Snack
  • New Limited Time Offering Available From 18 January Onwards

Petaling Jaya, 21 January 2022: Texas Chicken Malaysia is drumming up the festive spirit with the all-new Crimson Crunch Chicken. Inspired by Malaysians’ Chinese New Year favourite snack, the dried chili shrimp rolls – this new Crimson Crunch Chicken will send your palate tingling with the explosive combo of sweet, spicy and savoury flavours. The lingering umami taste comes from the coating that features a mixture of breadcrumbs and crispy prawn chilli which have been combined with key ingredients like garlic, dried chilli and fried onions.

Tham Yue Foon, General Manager of Texas Chicken Malaysia shared, “At Texas Chicken, we are constantly innovating with flavours in order to provide new and unique sensory experiences to excite consumers. This time around, for Chinese New Year, we were inspired by this simple yet delicious condiment which is familiar to the Chinese community – the crispy dried shrimp sambal or hae bee hiam – which goes well with bread and rice, and is also the flavour of a popular crispy roll snack during the festive season. We are delighted to serve our own take of this crowd favourite with the introduction of the Crimson Crunch Chicken.”

In conjunction with the launch of the all-new Crimson Crunch Chicken and the upcoming Chinese New Year, Texas Chicken has also produced a video  https://bit.ly/TCMCrimsonCrunchChicken  backed by a trio of drummers beating to a rousing rhythm on the Chinese Drums, ushering in the auspicious year of the Tiger. The music is themed around ‘Rising, Celebrating and Thriving’ where they hope to lift the spirits of Malaysians and inspire them to move forward with an upbeat feeling for a better year ahead.

“In keeping with the festive occasion, we will also be giving away our uniquely designed Year of the Tiger ang pow packets with every purchase of the Crimson Crunch combo or purchases above RM20 per receipt. While many things have changed since the pandemic, we hope to keep certain traditions alive including the gifting of ang pows as friends and families will now be able to reunite in person and celebrate in a safe manner this year,” Tham added. 

The all-new Crimson Crunch Chicken will be available while stocks last at all Texas Chicken Malaysia stores and via its food delivery partners (GrabFood and foodpanda) from 18 Jan 2022 onwards.

For more information on Texas Chicken Malaysia’s offerings, log on to their Facebook page at https://www.facebook.com/TexasChickenMalaysia

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