Home Blog Page 618

More elusive and more persistent: the third known firmware bootkit shows major advancement

25 January 2021

Kaspersky’s researchers have uncovered the third case of a firmware bootkit in the wild. Dubbed MoonBounce, this malicious implant is hidden within a computer’s Unified Extensible Firmware Interface (UEFI) firmware, an essential part of computers, in the SPI flash, a storage component external to the hard drive. Such implants are notoriously difficult to remove and are of limited visibility to security products. Having first appeared in the wild in the spring of 2021, MoonBounce demonstrates a sophisticated attack flow, with evident advancement in comparison to formerly reported UEFI firmware bootkits. Kaspersky researchers have attributed the attack with considerable confidence to the well-known advanced persistent threat (APT) actor APT41.

UEFI firmware is a critical component in the vast majority of machines; its code is responsible for booting up the device and passing control to the software that loads the operating system. This code rests in what’s called SPI flash, a non-volatile storage external to the hard disk. If this firmware contains malicious code, then this code will be launched before the operating system, making malware implanted by a firmware bootkit especially difficult to delete; it can’t be removed simply by reformatting a hard drive or reinstalling an OS. What’s more, because the code is located outside of the hard drive, such bootkits’ activity go virtually undetected by most security solutions unless they have a feature that specifically scans this part of the device.

MoonBounce is only the third reported UEFI bootkit found in the wild. It appeared in the spring of 2021 and was first discovered by Kaspersky researchers when looking at the activity of their Firmware Scanner, which has been included in Kaspersky products since the beginning of 2019 to specifically detect threats hiding in the ROM BIOS, including UEFI firmware images. When compared to the two previously discovered bootkits, LoJax and MosaicRegressor, MoonBounce demonstrates significant advancement with a more complicated attack flow and greater technical sophistication.

The implant rests in the CORE_DXE component of the firmware, which is called upon early during the UEFI boot sequence. Then, through a series of hooks that intercept certain functions, the implant’s components make their way into the operating system, where they reach out to a command & control server in order to retrieve further malicious payloads, which we were unable to retrieve. It’s worth noting that the infection chain itself does not leave any traces on the hard drive, as its components operate in memory only, thus facilitating a fileless attack with a small footprint.

While analyzing MoonBounce, Kaspersky researchers uncovered several malicious loaders and post-exploitation malware across several nodes of the same network. This includes ScrambleCross or Sidewalk, an in-memory implant that can communicate to a C2 server to exchange information and execute additional plugins, Mimikat_ssp, a publicly available post-exploitation tool used to dump credentials and security secrets, a formerly unknown Golang based backdoor, and Microcin, malware that is typically used by the SixLittleMonkeys threat actor.

The exact infection vector remains unknown, however, it is assumed that the infection occurs through remote access to the targeted machine. In addition, while LoJax and MosaicRegressor utilized additions of DXE drivers, MoonBounce modifies an existing firmware component for a more subtle and stealthier attack.

In the overall campaign against the network in question, it was evident that the attackers carried out a wide range of actions, such as archiving files and gathering network information. Commands used by attackers throughout their activity suggest they were interested in lateral movement and exfiltration of data, and, given that a UEFI implant was used, it is likely the attackers were interested in conducting ongoing espionage activity.

Kaspersky researchers have attributed MoonBounce with considerable confidence to APT41, which has been widely reported to be a Chinese-speaking threat actor that’s conducted cyberespionage and cybercrime campaigns around the world since at least 2012. In addition, the existence of some of the aforementioned malware in the same network suggests a possible connection between APT41 and other Chinese-speaking threat actors.

So far, the firmware bootkit has only been found in a single case. However, other affiliated malicious samples (e.g. ScrambleCross and its loaders) have been found on the networks of several other victims.

Denis Legezo, senior security researcher with GReAT

“While we can’t definitely connect the additional malware implants found during our research to MoonBounce specifically, it does appear as if some Chinese-speaking threat actors are sharing tools with one other to aid in their various campaigns; there especially seems to be a low confidence connection between MoonBounce and Microcin,” adds Denis Legezo, senior security researcher with GReAT.

“Perhaps more importantly, this latest UEFI bootkit shows same notable advancements when compared to MosaicRegressor, which we reported on back in 2020. In fact, transforming a previously benign core component in firmware to one that can facilitate malware deployment on the system is an innovation that was not seen in previous comparable firmware bootkits in the wild and makes the threat far stealthier. We predicted back in 2018 that UEFI threats would gain in popularity, and this trend does appear to be materializing. We would not be surprised to find additional bootkits in 2022. Fortunately, vendors have begun paying more attention to firmware attacks, and more firmware security technologies, such as BootGuard and Trusted Platform Modules, are gradually being adopted,” comments Mark Lechtik, senior security researcher with the Global Research and Analysis Team (GReAT) at Kaspersky.

 

For a more detailed analysis of MoonBounce, read the full report on Securelist.

 

In order to stay protected from UEFI bootkits like MoonBounce, Kaspersky recommends:

  • Provide your SOC team with access to the latest threat intelligence (TI). The Kaspersky Threat Intelligence Portal is a single point of access for the company’s TI, providing cyberattack data and insights gathered by Kaspersky over more than 20 years.
  • For endpoint level detection, investigation and timely remediation of incidents, implement EDR solutions, such as Kaspersky Endpoint Detection and Response.
  • Use a robust endpoint security product that can detect the use of firmware, such as Kaspersky Endpoint Security for Business.
  • Regularly update your UEFI firmware and only use firmware from trusted vendors.
  • Enable Secure Boot by default, notably BootGuard and TPMs where applicable

Marrybrown’s Mural Brings New Life to ‘Red House’ at Jalan Tan Hiok Nee

Sam Lim (left) and Mr Michael Liew, Business Director of Marrybrown together with Marrybrown's mascot Chipmunk unveiling Marrybrown's new mural at 'Red House', Jalan Tan Hiok Nee

The first QSR to open its outlet in one of Malaysia’s significant cultural spots elevated the heritage Nyonya architectural-style building with a brand-new look. 

JOHOR BAHRU, 25 JANUARY 2022 – Marrybrown is off to a meaningful start for the new year proving its mettle as the leading Quick Service Restaurant (QSR) in Malaysia by being the first and only QSR to open its outlet at one of Malaysia’s famous heritage spots, the aptly named ‘Red House’ in Tan Hiok Nee Heritage Walk, the most photographed heritage building in old town Johor Bahru. To mark the significance of its latest outlet in this heritage street, Marrybrown enlivened this cultural building with a colourful yet consequential mural to signify their 40th Anniversary of serving Malaysians with delicious local goodness.

Founded in 1981 from its minuscule store in Johor Bahru, Marrybrown has become a Malaysian household name as the largest homegrown Halal QSR chain in Malaysia. With 40 years of providing the highest standard of food and services to Malaysians, Marrybrown was given the significant opportunity to open their outlet in the iconic ‘Red House’ at Jalan Tan Hiok Nee – a building notable for its rich history.

Datin Nancy Liew, Founder and Managing Director of Marrybrown mentioned that Jalan Tan Hiok Nee has become a trendy historical destination for both locals and tourists as it is melded with a combination of new and traditional shops catering to the modern lifestyle while serving as a reminder to the community that the past is not forgotten.

“We were thrilled when we had the opportunity to open our Marrybrown outlet at Jalan Tan Hiok Nee itself – a personal special achievement for us. We started our journey in Johor Bahru 40 years ago and this town gave us immense opportunities for us to grow with might – to be able to open our outlet while being the first QSR to do so at this heritage street is especially meaningful to Marrybrown as we have encountered and experienced its intriguing happenings of the bygone days together with the locals. It reminds us of the continuous support from the locals and it encourages us to continue providing great food and services to our Memang Best fans,” said Datin Nancy.

Marrybrown collaborated with local mural artist Sam Lim to create a meaningful mural at the ‘Red House’ at Jalan Tan Hiok Nee heritage street with Marrybrown’s 40th Anniversary theme Around the World.

With its outlet right in the heritage building itself, Marrybrown wants to mark its significance that not only highlights Marrybrown’s history throughout the years, but will also complement the affluent legacy of Jalan Tan Hiok Nee as a historical street teeming with stories. As such, Marrybrown collaborated with local mural artist, Sam Lim who is able to bring out the yesteryears of Marrybrown that will, in turn, bring joy and colour to the street again. Working along the theme of Marrybrown’s 40th Anniversary Around the World, the mural depicts a train carrying Marrybrown’s innovative dishes to Malaysians nationwide and fans all around the world – introducing local Malaysian delicacies to friends across the globe.

“We are pleased to work with Sam Lim to create the mural and give a brand-new look to the historical ‘Red House’ – bringing a harmonious blend of history and modernity with myriads of colours. It symbolises our journey of 40 years from a humble start as a Malaysian brand in Johor Bahru to introducing local food that Malaysians are proud of to different countries. We appreciate the support from our Memang Best fans throughout these 40 years and we will uphold our mission to bring innovative dishes and best service to Malaysians,” concluded Datin Nancy.

Marrybrown currently serves millions of customers in more than 500 restaurants across 16 countries with the objective of delivering the highest standard of quality, service, cleanliness and value for your perfect dining experience.

For more information on Marrybrown, its promotions and delivery services, please visit:

Sam Lim (left) and Mr Michael Liew, Business Director of Marrybrown together with Marrybrown’s mascot Chipmunk unveiling Marrybrown’s new mural at ‘Red House’, Jalan Tan Hiok Nee

Facebook: MarrybrownMalaysia

Instagram: Marrybrownmy

Youtube: MarrybrownTV

Delivery: http://mbdelivery.com.my

 

A Roaring Start to A Prosperous New Year with McDonald’s Malaysia

Felina Lim, Senior Director of Strategic Operations and Shamsidar Yahya, Director of Corporate Communications at McDonald’s Malaysia ushering the Year of the Tiger with senior citizens from Rumah Charis.

McDonald’s Malaysia continues to support local communities for the sixth consecutive year by visiting 170 old folks’ home nationwide

KUALA LUMPUR, 25 January 2022 – McDonald’s Malaysia is ushering in the Year of the Tiger by celebrating the Chinese (Lunar) New Year with elderly folks at Rumah Charis and Sincere Care Home on 25 and 27 January, respectively. The visits are part of the Program Komuniti at McDonald’s and RMHC, in efforts to bring joy and ring in the ‘True Meaning of Prosperity’ at more than 170 old folks’ home nationwide throughout the month of January. Program Komuniti @ McDonald’s & RMHC is a part of McDonald’s efforts in bringing positivity and underlines the company’s commitment to feed and foster communities as a responsible corporate citizen.

McDonald’s Malaysia sharing the taste of prosperity with senior citizens of Rumah Charis while ringing in the Year of the Tiger.

“McDonald’s has been organising visits to old folk’s homes since 2017 and giving back to our local communities who have supported us through thick and thin is embedded in the core values of the company. As we move forward to a new year and embrace the new normal, we remain committed to taking care of the elderly in the communities that we operate in. Our initiative aims to invoke the True Meaning of Prosperity and reminiscent of the prosperous memories of their youth and with their loved ones,” said Azmir Jaafar, Managing Director and Local Operating Partner of McDonald’s Malaysia.

“McDonald’s has been organising visits to old folk’s homes since 2017 and giving back to our local communities who have supported us through thick and thin is embedded in the core values of the company. As we move forward to a new year and embrace the new normal, we remain committed to taking care of the elderly in the communities that we operate in. Our initiative aims to invoke the True Meaning of Prosperity and reminiscent of the prosperous memories of their youth and with their loved ones,” said Azmir Jaafar, Managing Director and Local Operating Partner of McDonald’s Malaysia.

“Although the Movement Control Order (MCO) restrictions have reduced, we are remaining vigilant and strictly adhere to COVID-19 Standard Operating Procedures (SOPs) to protect the vulnerable elderly community during our outreach efforts,” Azmir added.

Felina Lim, Senior Director of Strategic Operations of McDonald’s Malaysia participating in a prosperity toss (yee sang) with senior citizens at Rumah Charis for good luck and prosperity.

As part of McDonald’s DNA and in the spirit of togetherness, the restaurant crew will be engaging with the elderly at the old folks’ home with various activities and providing them with haircuts to ring in the new year. Additionally, the residents of the homes will also be enjoying the Chinese New Year must-haves such as Lion Dance and Prosperity Toss (Yee Sang).

This year’s efforts mark McDonald’s Malaysia’s sixth year of honouring and caring for the elderly during Chinese New Year, exemplifying McDonald’s belief in the ‘True Meaning of Prosperity,’ in which relationships with our loved ones matter most.

McDonald’s commitment to making a positive impact in society is demonstrated through its community outreach programmes. Among the notable community outreach programme milestones in 2021 includes sponsorship of one million meals to frontliners and vulnerable communities, celebrating the birthdays of more than 12,000 children at 400 orphanages nationwide through Program Komuniti, and distribution of three million Americano coffees to those who received their vaccinations in support of Malaysia’s vaccination drive.

To experience the ‘True Meaning of Prosperity’ with McDonald’s, fans can view the McDonald’s Chinese New Year 2022 video HERE.

F&N and NEA embark on the next phase of the Recycle N Save programme

Multi Rewards Reverse Vending Machine Photo credit: F&N Singapore

 Programme will have greater community engagement, industry involvement and different Reverse Vending Machine locations

Singapore, 24 January 2022 – Encouraged by the positive results so far, F&N Foods, supported by the National Environment Agency (NEA) will embark on the next phase of the ongoing Recycle N Save initiative to engage more people to join in the nationwide effort to recycle their beverage plastic bottles and aluminium cans through deposits in Reverse Vending Machines (RVMs).

Since the launch of the Recycle N Save initiative in October 2019, about nine million plastic drink bottles and aluminum drink cans have been collected through 50 smart RVMs deployed across Singapore and in schools. The aim of the programme is to encourage Singaporeans to adopt an eco-conscious lifestyle by offering them a convenient and rewarding way to recycle empty plastic drink bottles and aluminium drink cans. The RVMs are automated machines which utilise advanced technology to identify, sort, collect and compact empty aluminium drink cans and plastic drink bottles for recycling. 

Ms Jennifer See, Managing Director, F&N Foods Pte Ltd said, “In the new phase of Recycle N Save, we will be redeploying the RVMs to more schools and also to new locations such as business parks, office buildings, and mixed developments. By doing so, we hope to widen our reach and deepen our engagement with the community through educational outreach and newly forged collaborations with corporate partners. The outreach campaign will include activities such as design competitions and talks, all organised with the aim to encourage more people to embrace the habit of recycling.”

Mr Ram Bhaskar, NEA’s Deputy Chief Executive Officer (Environmental Protection) and Director-General of Environmental Protection said, “Recycling is a key strategy in prolonging the lifespan of our only landfill, Semakau Landfill and in reducing our carbon emissions. We are very heartened by the results of the first phase of the Recycle N Save initiative. Since the RVM operations resumed one and a half years ago, the deposit rate has been steadily increasing. With new collaboration partners and stepped up outreach and engagement efforts in the second phase, we hope to build on this momentum and encourage even more Singaporeans to join in the nationwide effort to recycle their beverage containers.  This will contribute towards Singapore’s goal of increasing the recycling rate to 70 per cent by 2030.”

A key partner in this new phase is Artacia, a design and technology company, which will work with artists and designers to upcycle the beverage containers collected through the RVMs into 3D-printed artworks such as everyday objects like benches and planters. Updates on upcoming events and new locations of the RVMs can be found on the initiative’s microsite, RecycleNSave.sg.

Containers are deposited into the RVM with bottoms facing inwards
Photo credit: NEA
All containers collected from the RVMs are sent for recycling
Photo Credit: NEA

Change is Upon Us: Adjusting to #LifeZamanSekarang

Lifebuoy launches campaign to inspire Malaysians to embrace living in a safer new reality

Kuala Lumpur, 27 December 2021 – The world’s number one hygiene soap brand[i], Lifebuoy Malaysia, has launched their #LifeZamanSekarang Campaign in tandem with the progressive re-opening of numerous sectors within the country. The #LifeZamanSekarang Campaign acts as a nationwide reminder to instil positivity within Malaysians while reminding them on the importance of washing hands to keep Covid-19 at bay. With this campaign, Lifebuoy Malaysia is determined to do their part in helping both the public and underprivileged communities in adapting to the new normal, essentially, #KitaProtectKita.

Lenny Chuah, Beauty Personal Care Marketing Director of Unilever Malaysia-Singapore, shared that “The prolonged nationwide lockdown has impacted not only the country’s economic progression but also the people, even more so the underprivileged community. While the national vaccination programme has accelerated the process of herd immunization, we must not drop our guard. Handwashing, masking, and social distancing remain critical in ensuring good hygiene and keeping everyone safe.

“As a company, Lifebuoy Malaysia has and will always prioritise working towards the betterment of our planet and society. This campaign is aimed to inspire Malaysians to live #LifeZamanSekarang and enjoy their lives even with the continuous impact of the Covid-19 pandemic, all while staying safe using Lifebuoy and practising standard safety procedures that have been set,” explained Chuah.

Elvina Mohamad

The campaign kicked off in July with the launch of our Lifebuoy Public Service Announcement (PSA) and infection alert system, the latter being a collaboration between Lifebuoy and Google to identify those Malaysian cities most affected by Covid-19 so that Lifebuoy might serve those same communities. These initiatives were meant to raise awareness on the continuing COVID-19 cases and the need to practice good hygiene using the hashtag #KitaProtectKita. The second phase of the campaign engages key opinion leaders to encourage their followers to showcase how their lives have changed post-pandemic by using the hashtag #LifeZamanSekarang.

Hui Mei

And for every submission of user-generated content, Lifebuoy has teamed up with Guardian and HOPE worldwide Malaysia to donate a care package to a family in need, thus living up to the idea of #KitaProtectKita. The care packages, jointly developed between Lifebuoy and Guardian, will include essential daily items such as hand sanitizers, handwash, body wash, and Guardian sponsored facemasks, both to encourage good personal hygiene and to help minimize the risk of infection. 

Naz Rahman

Darick Wong, Country Director HOPE worldwide Malaysia, shared that, “This is an exciting collaboration for HOPE worldwide Malaysia especially in this age of Covid-19. While we recognize that the country is beginning to recover from the Covid-19 pandemic, the ripple effect of the pandemic still can be felt, especially within the marginalized communities. Through this donation, we will be able to help families in need to stay safe.

Amber Chia

Lifebuoy Malaysia is steadfast in its commitment to drive the Unilever Sustainable Living Plan through campaigns such as this. Lifebuoy is an organization with a strong sense of purpose and is proud to work with partners such as HOPE worldwide Malaysia, Guardian Malaysia and other like-minded organizations to support those most vulnerable during this trying time.

“We aim to make a difference to those who need it most. We have and will always prioritise working towards the betterment of our planet and society. This campaign is another step in the right direction for us to realise our mission of motivating our consumers to improve their hygiene behaviour. We understand the impact the Covid-19 pandemic caused the country as well as the people and are determined to do our part in making sustainable living commonplace – starting from home. We are not only providing the tools to keep them safe but also inspiring hope among the people that they can enjoy their lives even with the changes that have been made in #LifeZamanSekarang,” concluded Chuah.

[i] Based in NielsenIQ unit sales for the Skin Cleansing category (latest 12 months available) Š2021, NielsenIQ. Details available on: https://www.lifebuoy.com/No1.html

Changes in consumer behaviour for the FMCG industry and what 2022 holds in store

Khalid Alvi, Chief Executive Officer of Etika, Malaysia, Singapore and Brunei

Attributed to Khalid Alvi, Chief Executive Officer of Etika, Malaysia, Singapore and Brunei

According to experts, nearly 40% of all products globally will be sold online by 2026[1]. Recovering from the shock of the pandemic, business leaders are now looking at long-term strategic moves, particularly since the “next normal” looks drastically different than from what we’re used to. Being one the largest markets worldwide, the Fast-Moving-Consumer-Goods (FMCG) industry is also presented with an enormous responsibility— and opportunity—to reinvent their operation models to navigate an uncharted future.

Consumer behaviours are settling into a new normal, as people everywhere learn to live with the reality of COVID-19 and as more countries reopen parts of their economies. While the FMCG industry has remained resilient during the pandemic, the business environment is changing fast with accelerated digitalisation.

To keep a pulse on both, companies need to learn how to innovate and digitally transform their business to cut through current “digital fatigue”. To do so, companies must first understand the evolving trends in the market.

Shift of value perception and buying habits

Even though markets are reopening, global consumers income has dropped. The outlook of the economy is not optimistic – hence, the choices people make on everyday spending will also be affected. Research shows that consumers are being mindful about their spending and trading down to less expensive products[2]. This means keeping their spending largely limited to essential, such as groceries and household supplies and cutting back on the more discretionary categories. However, with the rollout of vaccinations in place, the Malaysian economy is expected to strengthen between 5.5% and 6.5% in 2022[3].

Spending power aside, consumers have also changed the way they make purchases, shifting to online shopping and relying on smaller, neighbourhood grocery stores. In fact, due to the supply-chain disruptions caused by COVID-19, many consumers have experimented with different brands or shopped at a different retailers during the crisis. This shows that value, availability, and quality are drivers for consumers to make these switches. Many brands understood this and changed their marketing strategy to in order to stay relevant.

In Etika’s case, we focused our efforts on connecting with our customers via forward-thinking digital campaigns. This included championing several digital initiatives during the lockdown period, such as the first-ever concert from home in Malaysia called Konsert #WONDADiRumah, Goodday virtual moreh sessions, and augmented reality (AR) filters for Hari Raya celebrations. By keeping our community engaged, and continuously delivering great offerings during the challenge, Etika was able to maintain steady growth during this time.

Establishing strong e-commerce presence

Consumer brands have long understood the need to adapt to digital shopping behaviours. Yet, the recent disruptions have triggered a greater sense of urgency. A study by McKinsey showed that most product categories have seen more than 10 percent growth in their online customer base during the pandemic[4], and many consumers are planning to continue shopping online even when brick-and-mortar stores reopen. This trend is consistent across the globe and the share of wallet spent online is expected to increase post pandemic.

Etika has capitalised on this trend with our flagship stores on Shopee and Lazada. In 2021, for Chinese New Year Etika had organised a giveaway initiative where consumers were entitled to receive free drinks and cash vouchers with their purchase online. This was also coupled with the launch of a special Chinese New Year video.

The progress of  the e-commerce space also saw the birth of a new demographic group[5] – an older, less affluent, more rural audience. Because of the sudden accelerated adoption of e-commerce, brands will have to win these new  of shoppers through value proposition, a more user-friendly experience and invest in moments that surprise and delight even post transaction. That said, the biggest spenders online remains to be high-income earners and millennials, both whom are leading the way in shifting spend online across both essential and nonessential items.

Greener products takes the spotlight

Another emerging trend accelerated by COVID-19 is the focus on sustainability and planetary change, with a first wave of dominant interest set to splash over the next 18 months and drive sentiments mainstream by 2022. The constant development of consumer awareness regarding sustainable development has spread to food markets. For the FMCG industry, this could provide an opportunity for companies to enhance their business resilience through improving sustainability practices in their value chain.

Joining this effort, Etika has also renewed its sustainability efforts around key pillars of reducing carbon emission, sourcing sustainable ingredients, innovation in packaging and waste reduction. For example, we have a strong commitment towards sustainable sourcing by obtaining raw ingredients such as sugar and palm from ethical producers. We have also steadily been working to innovate our packaging and introduce materials that are eco-friendly and recyclable by using 100% FSC certified paper for operational and packaging needs.This means that the paper products being used are sourced in an environmentally friendly manner, socially responsible and economically viable. Other ongoing efforts include collaborating with Malaysia Plastic Pact to incorporate more recyclable materials in our packaging to reduce plastic waste.

Increased Demand for Healthier Alternatives

Consumers today are more concious about their diet and are making healthier choices when it comes to their food and drinks. The pandemic has further reinforced the importance of good health and this has increased the demands for healthier alternatives. For instance, Ai Palette found that healthier snacks options such as nuts and seeds grew in popularity in Philippines while oat-based snacks and dark chocolate gained popularity in Singapore[6].

Across the FMCG industry, health and wellness initiatives are becoming increasingly important. Some brands are actively working on product reformulation and sugar-reduction programmes along with introducing healthier product alternative for the consumers. As more and more consumers are looking for healthier alternative this is an opportunity for companies to explore new products and introduce healthier products in the market.

Businesses that can react to the evolving demands and needs with innovative approaches will create resonance with consumers which in turn, will them place them as leaders in the imdustry.  As one of Malaysia’s leading halal beverage manufacturers, Etika is truly excited to take the key learnings acquired from this period and reinvent our tactics to continue delivering excellent value to our existing and future partners, stakeholders, and customers.

[1] https://www.mdpi.com/2071-1050/12/12/4958/pdf

[2]https://www.mckinsey.com/~/media/McKinsey/Industries/Retail/Our%20Insights/Perspectives%20on%20retail%20and%20consumer%20goods%20Number%208/Perspectives-on-Retail-and-Consumer-Goods_Issue-8.pdf

[3] https://www.thestar.com.my/business/business-news/2021/10/29/economic-outlook-2022-gdp-to-expand-55-65

[4]https://www.mckinsey.com/~/media/McKinsey/Industries/Retail/Our%20Insights/Perspectives%20on%20retail%20and%20consumer%20goods%20Number%208/Perspectives-on-Retail-and-Consumer-Goods_Issue-8.pdf

[5] https://www.warc.com/newsandopinion/opinion/how-fmcg-brands-can-respond-to-change-after-covid-19/3682

[6] https://www.foodnavigator-asia.com/Article/2020/07/02/From-convenience-to-conscious-Covid-19-pandemic-leads-to-shift-in-snacking-priorities-experts

Taro Alaska Pollock now available with freshness from the cold sea

Premier Marketing, the company behind the Taro fish snack brand in Thailand, has launched its latest fish strip made from imported Alaskan pollock. The new Taro Alaska Pollock is available in Supreme Classic and Supreme Bar-B-Q.

The company stands out from other fish snack brands by emphasising the use of high quality imported Alaskan pollock to deliver a delicious snack for the entire family.

Try the new Yee Sang Burger by PC Studio Cafe

Image by PC Studio Cafe

PC Studio Cafe in Petaling Jaya, Malaysia has launched Yee Sang Burger. The latest creation combines the restaurant’s juicy fried chicken with a sweet and tangy yee sang slaw. You can also down it all with a refreshing can of vida Malaysia ヴィダ Orange Vitamin C.

The Yee Sang Burger is available to order now, while the Mini and Prosperity Yee Sang’s is available starting Wednesday (19/1/2021).

PC Studio Cafe is a cafe-cum-cooking studio aiming to provide the modern cafe experience whilst offering guided culinary sessions. We offer plant-based options and specialize in plant-based cooking classes along with gadget cooking.

Holywings launches Beer Cinta in a collaboration with Bali Hai Brewery

Image by Bali Hai Brewery

Bali Hai Brewing and Holywings Indonesia have announced a new collaboration in 2022. Beer Cinta is a new lager style beer that comes with the raspberry flavour and features a 4.95% ABV. Beer Cinta is available at Holywings outlets and online. Holywings is known to provide the experience of a unique atmosphere – beer houses, lounges, and nightclubs in each outlet.

Beer Cinta is an interesting collaboration between a foodservice operator and a beer producer. Other breweries can follow in Bali Hai Brewery’s footstep to co-brand with foodservice players.

Image by Bali Hai Brewery

Kediri Kuning is a wine with 11% ABV made from the Kediri Kuning grapes grown in Bali. The wine is made by PT Sababay Indonesia. Holywings Sorak is made by PT Hatten Wines Indonesia and has a 19% ABV. It is based om the traditional Indonesian “arak” and is made to have a smooth taste when consumed.

Click here to purchase on the official Holywing’s store on Tokopedia.

Glucerna Vanilla Liquid in RTD format for diabetes control launched in Malaysia

Abbott Nutrition Malaysia has launched Glucerna Vanilla Liquid in RTD format. This specialised nutrition (220ml) comes in the same superior diabetes-specific formula but in a ready-to-drink format for people on-the-go.

Click here to purchase on the official store on Shopee.

HOT NEWS

Yana Samsudin promotes Bagoos oat milk

0
Malaysian actress Yana Samsudin has recently launched Bagoos, a new range of instant oat milk in the local market. Bagoos's unique selling point is...

MUST READ

Pizza Hut Singapore brings back Rendang-licious Pizza

0
Pizza Hut Singapore has brought back its popular Rendang-licious Pizza, which will be available from 20 February 2025 to 6 April 2025. This shareable pizza...