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Coca-Cola and Grab Join Hands to Drive Growth and Digitalisation in Southeast Asia

By
Tan Heng Hong
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  • Partnership combines Coca-Cola’s extensive offline presence with Grab’s large online network to unlock new growth opportunities
  • Six-market partnership supports Coca-Cola’s business model transformation for a digital age

SINGAPORE, August 18, 2022 – Leading beverage company Coca-Cola and Grab, Southeast Asia’s leading superapp, today announced an integrated regional partnership that will build on Coca-Cola’s extensive offline retail presence and Grab’s large online network to unlock growth opportunities in a booming digital consumer market.

Both companies will also collaborate on impact initiatives to accelerate digital skilling for merchants and promote convenience and an array of beverage choices for consumers.

“At Coca-Cola, we are transforming our business model for the digital age. This new multi-market partnership extends our online reach and enables us to stay ahead of changing shopper trends as we drive customer value and growth through digital enablement. We are thrilled to be collaborating with a forward-thinking company like Grab and we look forward to working closely to build new consumer connections and offer a new level of convenience to digital consumers in the region,” said Sam Way, Head of Offline to Online, Coca-Cola ASEAN & South Pacific.

“We are very excited to be Coca-Cola’s preferred partner in Southeast Asia. This partnership also reflects our shared commitment to support merchants to further grow their business through digitalisation and financial services. By enabling them to capture new and unmet consumer demand, we enable them to provide better services to our users. This in turn strengthens brand love for Grab and Coca-Cola,” added Saad Ahmed, Regional Head of Merchant, Grab.

The landmark partnership spans six Southeast Asian countries including Singapore, Indonesia, Malaysia, Thailand[1], the Philippines and Vietnam. It centers on four strategic pillars:

Growing with merchants through GrabFood and GrabMart
The at-home consumption trend continues to see strong growth in Southeast Asia, driven by deepening usage of food and grocery delivery services among consumers. To enable more merchants to ride on this trend, Coca-Cola plans to assist retailers within its distribution network to set up digital storefronts on GrabFood and GrabMart so that they too can market and sell their products to Grab’s large digital consumer base.Grab also plans to support interested merchants on its platform to become distributors of Coca-Cola, expanding their product offerings and increasing their sales opportunities. Both companies will also offer digital literacy and e-commerce training to enable merchants to upskill and further optimize their business for growth.

Engaging consumers in refreshing ways through GrabAds
Grab’s superapp advertising capabilities offer exciting new ways for Coca-Cola to connect and engage with consumers and drive sales back to merchant-partners.For example, Coca-Cola is now running an exclusive, multi-market “Treat Nights” campaign on Grab across Indonesia, Singapore, Malaysia, the Philippines and Vietnam. Through a mix of offline advertising on the Grab fleet, online advertising in the Grab app, gamification, and product sampling, Coca-Cola is building more purchasing occasions with consumers to grow demand for home consumption of its beverages.

Enhancing support for small, traditional merchants through digitalisation
Coca-Cola plans to leverage Grab’s platform solutions such as GrabExpress to address supply chain inefficiencies, and GrabPay in-store cashless payment to support small business digitalisation and growth. Digitalising in-store payments for small businesses will provide Coca-Cola with robust, near real-time insights to forecast beverage sales trends, restock shelves quickly via GrabExpress, and find growth opportunities for merchants.

Using our combined scale to do good in Southeast Asia
Grab and Coca-Cola are committed to drive digital-skilling for underserved businesses. Coca-Cola will also tap into Grab’s merchant-partner network and scale to drive trials of zero-sugar beverages to make it easier for consumers in the region to choose the beverages that fit their needs.

[1] Partnership covers all areas except GrabFood in Thailand in 2022

Abbott has launched its new Ensure Gold with HMB

By
Tan Heng Hong
-

In Thailand, Abbott has launched its new Ensure Gold with HMB targeting the country’s growing aging population. The proportion of Thailand’s population aged 60 and above is set to reach 20% in 2020, rising to 28% by 2033. However, around one-third of Thailand’s older adults aged 60 and above are at risk of sarcopenia or advanced muscle loss and function, according to research.

The new Ensure Gold is scientifcally formulated with HMB, 23% higher in triple protein blend, 34 vitamins and minerals. HMB helps to slow protein breakdown and promotes the production of new muscle tissue.

Ensure Gold with HMB comes in five flavours: Vanilla, Wheat, Coffee, Strawberry and Chocolate.

In Vietnam, TH Group has recently introduced a new UHT milk for seniors. TH true MILK GOLD (180ml) is low in lactose, has added fibre, low in fat and with no added sugar. The milk contains sterol esters for heart health, GABA to promote sleep, calcium, D3, K2 and collagen bone health and inulin for digestive health as well as beta glucan.

URC Chill Spiked Spirit with zero added sugar is made for chill and relax

By
Tan Heng Hong
-
Image from URC

URC has finally entered into the alcoholic drink segment in the Philippines with the launch of Chill Spiked Spirit with a 5% alcohol content. The latest alcoholic beverage is made with double distilled alcohol and real fruit extract. The drink has zero added sugar sweetened with artificial sweetener but it still has sugar from the juice concentrate.

Chill Spiked Spirit is described as a drink that you can enjoy as you chill and relax. The range comes in three delicious flavours including Red Apple, Lemon-Lime or Lychee in a 330ml sleek can.

Compared to the hard seltzer in the market usually with less than 100 calories per serving, Chill Spiked Spirit is not a low calorie drink. The lychee flavour has 230 calories per serving, Red Apple has 210 calories and Lychee has 210 calories. The serving size is 330ml.

The move into the alcoholic space comes at a time when Filipino consumers, especially the younger generation, want something flavourful with a lower alcoholic content.

Click here to buy them on Shopee.

 

New 7-Fresh K-Style Snacks by 7-Eleven in the Philippines

By
Tan Heng Hong
-

7-Eleven in the Philippines is offering 7-Fresh K-Style Snacks, the Seoul-inspired line from its 7-Fresh Asian series.

The series, which started with Japanese rice snacks and kani salad, now adds delectable Korean snacks to its yummy yet value for money fares.

The K-Style Plant-based Chicken Burger (P95) made with UnMEAT patties, pillowy buttery brioche bun, and authentic Korean glaze perfect for the health-conscious grubbers

K-Style Garlic Cream Cheese Bun (P49) made with buttery soft bun and generous special cream cheese garlic filling for the cheese lovers

K-Style Egg Drop Sandwich (P85) with buttery brioche loaf bread, sweet and savory egg drop dressing, and made extra special with Aguila Gourmet Meats ham.

7-Fresh K-Style Snacks are now available, in select 7-Eleven branches. K-Style Egg Drop Sandwich is available in Rizal, Parañaque, Manila, Makati, Mandaluyong, Pasig, and Quezon City only. K-Style Garlic Cream Cheese Bun and K-Style PlantbBased Chicken Burger are available in Rizal, Parañaque, Manila, Makati, Mandaluyong, Pasig, Quezon City, Muntinlupa, Cavite, Batangas, Laguna, and Quezon only.

Singha adds red lemon flavour to its soda range

By
Tan Heng Hong
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Singha has added the new red lemon flavour under its Singha soda range in Thailand, which currently comprises yuzu lemon and lemon flavours. Singha soda is a sugar free (sweetened with sucralose) drink and is free from calorie. The latest Singha Red Lemon Soda is a standalone drink or can be used as a mixer to create different mixed drinks.

Singha Red Lemon Soda is seen as a fizzy drink for adults targeting those who choose to reduce their alcohol consumption or abstain from drinking.

Rockstar energy drink lands in Thailand selling at THB 30 per can

By
Tan Heng Hong
-
Image from FamilyMart Thailand

PepsiCo has introduced Rockstar energy drink in the Thai market, which is a new market for the Rockstar brand in Southeast Asia after the Philippines and Vietnam. This sugar-free, carbonated energy drink is high in vitamin C, B3 and B6 and comes with ginseng extract, taurine and caffeine. Rockstar is priced at the higher end of the market at THB 30 in a 245ml can.

According to the press release issued by Suntory PepsiCo Beverage (Thailand) Company Limited, Rockstar aims to accommodate the growing demand from a new-generation of working consumers (Modern strivers) who are looking for an energy drink that can respond to their needs in terms of modernity.

A diverse range of marketing activities are planned to reach out to and penetrate the target consumers who are a “Work hard, Play harder” spirit.

In 2021, the value of Thailand’s energy drink market totaled 19 billion baht1. The market grew at a slower pace due to an impact of the rising number of alternative beverages in the market, the sluggish economy that took a toll on people’s purchasing power and consumer spending, as well as the impact of the COVID-19 pandemic. Meanwhile, the premium energy drink segment accounted for about 10% of the overall energy drink market1. The segment has noticeably recorded robust growth momentum with new players continuing to launch new products to stimulate the market.

1 Energy drink market value from ACNielsen during January – December 2021

Indomilk launches sterilised milk in can

By
Tan Heng Hong
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Indomilk has launched new sterilised milk (susu steril) products in Indonesia. Sterilised milk is dominated by Nestle’s Bear Brand, a household name that became highly sought after during the COVID-19 pandemic. Some Indonesian consumers believed Bear Brand sterilised milk could boost a person’s production of antibodies to prevent a Covid-19 infection. However, this is an unproven claim.

Indomilk Sterilised Milk (189ml) is sold in a robust can format and comes in two flavours honey and plain. The 100% fresh milk comes from Holstein cows and is certified as a healthier choice.

 

Lactima – Offering A Variety Of Delicious Options For Sliced Cheese Lovers

By
Tan Heng Hong
-

PETALING JAYA, 18 August 2022 – QSR Trading, the driving force behind KFC and Pizza Hut Malaysia is making cheese lovers dreams come true with its new LACTIMA sliced cheese lineup. The new four variants – Cheddar Yellow, Toast, Mozzarella, and Creamy will be introduced into the market starting from today.

LACTIMA is a 33-year-old cheese producer brand from Poland, which is home to the world’s top 6 cheese producers in the world. With the tagline “Healthy Goodness in Every Slice”, every slice of LACTIMA is rich in protein and calcium, which makes every slice absolutely fresh, high quality and contains no preservatives, no GMO, and uses natural colouring (carotene from carrots). On top of that, it is highly convenient as each slice is hygienically individually wrapped in plastic foil. LACTIMA Cheese range is halal, recognized by JAKIM.

“The acceptance of cheese in Malaysia becoming more popular in the past 3 years. Based on current trends, cheese is increasingly being used in a variety of dishes in the food service markets, especially quick service restaurants & Korean restaurants. This has influenced and encouraged consumers to utilize cheese in their home cooked dishes, such as cheese pizza, cheese on toast, cheesy toppings on a multitude of meals- without a doubt, cheese is gaining acceptance and popularity amongst Malaysians” said Mr. Chan Chong Thye, General Manager, QSR Trading Sdn Bhd.

“We’re happy to introduce the LACTIMA sliced cheese range, adding more variety to the vast array already available in the Malaysian market. According to the research study (Euromonitor Retail Selling Price 2019), dairy was reported as the top number two food category in Malaysia. Besides, in terms of market size, cheese top the list of +51.4% value growth in Dairy category as per Aug 2022 in Peninsular Malaysia (Nielsen YTD Aug 2020). As such, we can see the market demand is increasing for cheese products. Hence, QSR Trading would like to take this opportunity to introduce an established Cheese brand for all Malaysians to enjoy,” he added.

The recommended selling price for LACTIMA Cheddar Yellow (200g) and Toast (200g) is
RM10.80 per packet, whilst the LACTIMA Mozzarella (200g) is RM11.25 per packet. The Creamy cheese (130g) is sold at RM7.16 per packet.

The LACTIMA cheese products (Cheddar Yellow 200g, Toast 200g, Mozzarella 200g, Creamy 130g) will be widely available on shelves in major hypermarkets & supermarkets (in Peninsular Malaysia) from July onwards and on QSRT specialty store thru FoodPanda, Grab and HappyFresh apps from September onwards. For more information, please visit QSRT’s website at www.qsrtrading.com.my.

Quick Greens is Singapore’s first 100% plant-based food truck

By
Tan Heng Hong
-
Image by Quick Greens

Singapore has its first ever 100% plant-based food truck Quick Greens. Located outside Cineleisure Orchard, Quick Greens offers 100% plant-based wraps, bowls, salads and burgers. The new food truck is an extension of the physical store at Funan. Quick Greens also offers delivery via its delivery partner foodpanda.

The food truck opens 11am to 9pm daily.

Quick Greens is also one of the 49 restaurant partners of foodpanda that have been certified with the Green Label for their environmentally-friendly practices.

CP Foods offers extra convenience with cube-shaped bologna sausage

By
Tan Heng Hong
-
Image from CPF

Thailand’s CP Foods (CPF) has developed bologna sausage products under the new CP Magic Chef brand to make cooking at home easier and more convenient. The company has appointed Sahadol “Pond” Tantrapim from MasterChef Thailand Season 3 to be the face of the product in order to reach younger customers.

Image by CPF

The new bologna sausage product comes in a cube format, making it easy for consumers to add to their cooking without having to slice them. The new cube-shaped bologna sausage essentially eliminates cooking steps such as cutting. The price per pack is THB 25.

The company describes the new product as pairing well with various dishes as a topping in instant noodle and pasta.

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