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Berbuka Puasa with Nutella Limited Edition Ramadan Jars

By
Tan Heng Hong
-
Berbuka Puasa with Nutella Limited Edition Ramadan Jars

KUALA LUMPUR, Malaysia, April 4, 2022 — In conjunction with the upcoming Ramadan and Hari Raya celebrations, Nutella Malaysia has launched its limited-edition Ramadan jars which feature quick and simple recipes that families can create to break their fast and enjoy happy family moments this Ramadan.

With the tagline “Taste of happiness, Taste of togetherness”, Nutella wants to add happiness and promote family bonding this Ramadan with the introduction of three quick and simple recipes that the whole family can enjoy – Fried Bread, Mini Tart and Breakfast Bite.

Sulabh Madhwal, Head of Marketing for Nutella Asia Pacific, said, “Nutella is one of the most popular spreads in the world and has earned it place on breakfast tables around the globe, so why not break fast with Nutella? We understand that with busy work schedules and daily errands, parents are looking for quick, simple and delicious recipes for their families Iftar, and with Nutella, we aim to give mothers a quick solution to happier and tastier family moments.”

The limited-edition Nutella Ramadan jars are available on shelves at all major retailers, convenience and groceries retailing at the same prices as usual 680g jars from April to May 2022. Nutella is also running an online photo contest where 20 participants will stand to win an Electrolux Oven Toaster each.

For more information, visit Nutella Malaysia’s Facebook page, YouTube page at Nutella Malaysia – YouTube, or visit www.nutella.com/my/en/. There are also plenty of Nutella recipes at www.nutella.com/my/en/get-inspired/recipes

“Elevete” your Hari Raya with Elevete Patisserie’s Ramadan and Raya Collection

By
Tan Heng Hong
-
Elevete Patisserie Hari Raya Collection

Kuala Lumpur, 1 April 2022 – Malaysians are looking forward to celebrating Hari Raya Aidilfitri as the Holy month of Ramadan is just around the corner. With Raya songs playing in the neighbourhood, homegrown patisserie brand, Elevete Patisserie is ready to serve you with another year of their in demand Hari Raya Collection. This special collection will be available from 2 April to 4 June 2022 exclusively on Elevete’s website, ready for you to elevate your Ramadan and Hari Raya Aidilfitri celebration.

Aneka Aidilfitri

Elevete Patisserie started off with the ultimate goal of making the most sought-after macarons in town. Not forgetting its roots, the chef has crafted the seasonal Aidilfitri Fatcarons making it the highlight of their Raya collection. Inspired by popular Raya desserts, the festive flavours of coconut sago gula Melaka, pulut tai tai, and sirap bandung are now reinvented to become enticing fatcarons. These all-new flavours will be added to Elevete’s permanent fatcarons collection for you to bring them back home this Raya.

Kenangan Manis

Elevete Patisserie started off with the ultimate goal of making the most sought-after macarons in town. Not forgetting its roots, the chef has crafted the seasonal Aidilfitri Fatcarons making it the highlight of their Raya collection. Inspired by popular Raya desserts, the festive flavours of coconut sago gula Melaka, pulut tai tai, and sirap bandung are now reinvented to become enticing fatcarons. These all-new flavours will be added to Elevete’s permanent fatcarons collection for you to bring them back home this Raya.

Buah Tangan

Hari Raya is all about getting together with your family and friends. Besides preparing delicious festive dishes, have the Buah Tangan as a Raya gift to warm your guests’ hearts. “Buah Tangan” means souvenirs in Malay. Comes in a set of three jars, your guests will surely be delighted by this combo of Elevete’s Pineapple Tart, Semperit cookies with cherries, and Almond London.

Meriah Treasure

Sweeten up your dessert table with these lovely Raya delectables during this Ramadan. Meriah Treasure has successfully made its comeback as the Malays say it has really lived up to its name. “Meriah” which brings the meaning of celebrating with happiness, is a treasure platter gathering six flavours of cake bites with six pieces each for your party table. Not enough to hype the party up? Get the set at a doubled size for 24 pieces of each flavour!

Roulade Rasa Sayang

Next up on the menu, we have Roulade Rasa Sayang, a mid-size sharing plate of light and fresh pandan sponge roll layered with swiss meringue coconut buttercream and gula Melaka syrup. It’s a piece that brings out the familiar flavour of the traditional kuih, ondeh-ondeh. Looking for something new? Try out the Bunga Telang Bar, a cake version of the chef’s favourite kuih – Pulut Tai Tai. Inspired by it, this cake bar is layered with modern sous vide kaya, pulut tai tai and light coconut buttercream. It’s either green or blue!

Bunga Telang Bar

If you are the type who just wants to try every item at a buffet, Elevete has fulfilled you with the Aneka Aidilfitri. Putting together slices of their Raya delicacies including the Roulade Rasa Sayang, Meriah Treasure, Buah Tangan and AidilFitri Fatcarons, this platter is also inclusive of the Bunga Kantan Macaron to bless your taste buds. Speaking of this Bunga Kantan Macaron, it will also be made available this season, to join the Box of 12 Assorted Macarons in Elevete’s permanent menu, named Ramadan Manis Macarons. Additionally, Elevete will be offering an option that has a themed sleeve wrapped around the macaron box to suit the occasion, making it a cherry on top for your loved ones in this spirit of gifting and generosity during Ramadan.

Ramadan Manis Macarons

Are you a cupcake lover? Opt for the Eid Mubarak Cupcakes this fiesta, topped with sugar-coated Raya elements on Elevete’s signature cupcake line-ups which are pandan, red velvet, and butterscotch.

Elevete Patisserie’s Ramadan and Raya Special is now available online on Elevete
Patisserie’s official website. Pre-order your choice of their Hari Raya collection now at
https://www.elevete.com.my/collections/ramadan-raya-2022.

Elevete Patisserie is also available on Cake Rush, Cake Together, Eat Cake Today, and Grab.

Origina has a new look and better taste

By
Tan Heng Hong
-

Origina, which dairy drinks in a pouch in Malaysia, now has a new look and better taste with improved formula. You can also get the new Origina Dates Caramel exclusive at 7-Eleven and Origina Tamar Raisin with Saffron Milk for this coming Ramadan.

The new pack design comes with stronger communication on the provenance of the fresh milk, which is said to be imported from Australia. The pack also has a section on the front of pack highlighting how the drinks are free from the “nasties” such as cholesterol, preservatives, added sugar and colouring. Such communication helps consumers to make more informed decisions.

Vitaday introduces herbal water and milk tea flavoured vitamin water

By
Tan Heng Hong
-

Thailand’s General Beverage has introduced Vitaday Vitamin Water with Milk Tea flavour under the new Cafe Series, which brings the milk tea flavour into the vitamin water segment. The vitamin water is fortified with vitamin B complex and is free from sugar, calorie and sodium.

The functional drink helps to nourish the nervous system and brain, strengthens red blood cells and improves the skin.

The milk tea flavour adds an indulgent twist to the vitamin water category. The drink also has 7.61mg caffeine per 100g.

General Beverage has also launched Vitaday Herbal Water with ginseng extract (500mg) and vitamin C (200% Thai RDI). The immunity-boosting beverage combines the benefits of ginseng and vitamin C and is free from sugar and calorie.

Both examples show how General Beverage is innovating with flavour (eg milk tea) and the ingredient mix (herbs and vitamins) to provide different functional health benefits.

General Beverage saw its revenue in 2020 rose 12.35% year-on-year to THB 1.8 billion with net profit at THB 67 million, down 9% year-on-year, according to figures from the Department of Business Development.

Vitaday held a market share of 35% in the vitamin water segment in Thailand, Yanhee with 32% and B’lue with 9%, according to NielsenIQ: Retail Index Feb 2022.

Aik Cheong releases new freeze dried coffee Project CHNO with a unique packaging

By
Tan Heng Hong
-

The Malaysian coffee company Aik Cheong has recently just launched a new product, Project CHNO – medium roast. The new freeze dried coffee is made from premium roasted Arabica coffee beans.

Consumers can serve with warm or cold water for a traditional classic Americano taste. They can also add milk for a premium Latte or mix with vanilla ice cream to enjoy an Affogato.

Project CHNO refers to the chemical formula or structure of caffeine,which is made of 8 carbon atoms, 10 hydrogen atoms, 4 nitrogen atoms, and 2 oxygen atoms (also known as C8 H10 N4 O2).

Project CHNO has dark chocolate, caramel and roasted nut flavours.

  • Bitterness: 4.5/5
  • Aroma: 5/5
  • Acidity 1.5/5

The freeze dried coffee comes in an unusual coffee packaging in the form of a 90g cup.

Click here to purchase from Shopee now.

MAMEE launches ghost pepper instant noodle spicy chicken in pack

By
Tan Heng Hong
-

MAMEE-Double Decker has introduced the pack version of its famous ghost pepper spicy chicken instant noodle. The pack format (4x129g) offers greater value for in-home consumption. Each pack contains more than 5000 SHU of spiciness from the ghost pepper spicy oil sachet.

The Mamee Daebak Ghost Pepper Spicy Chicken Bowl was first launched in 2019.

Click here to purchase from Mamee official store on Shopee Malaysia now.

Farm Fresh offers fresh milk on tap to cut back on packaging waste, break the fast at The Acre by Farm Fresh

By
Tan Heng Hong
-

Malaysian dairy company Farm Fresh is offering fresh milk on tap to reduce packaging waste. Now you can reuse your glass bottle to get fresh milk from Farm Fresh UPM from 15 April 2022.

During Ramadan, Farm Fresh is promoting its Ibu Santan Coconut Milk for desserts and cooking. The coconut milk is available in 1L and 200m pack sizes.

The dairy company has also announced “Ja-moo Selera Together At The Acre” where diners can break the fast at The Acre by Farm Fresh. The restaurant is located at Farm Fresh UPM offerring a blend of classic fusion of modern Italian and Malayan cuisine fresh from farm, served on the plate.

Time: 6.30pm to 10pm

Price: RM 98+ per person. 50% off for children under 12 and free for children under 6.

Go to http://www.farmfresh.com.my/ramadan-2022/ to know more and to book your slots!

We are seeing Farm Fresh becoming a lifestyle brand with milk and other adjacent products relevant for the different occassions and needs.

Sahur the healthy way with Munchy’s Oat Krunch this Ramadan

By
Tan Heng Hong
-

During the month of Ramadan, sahur is arguably the most important element of a successful day’s fast. A well-balanced meal can help to strengthen the body and provide necessary nutrients to maintain your energy levels during the day, so that you can perform your daily activities without feeling drowsy or tired. 

According to nutritionists, performing sahur correctly can bring about many benefits for the body, such as supporting healthy metabolism and digestion, reducing hunger pangs, improving mental alertness, providing energy, maintaining lean muscle mass, and more.

Ultimately, your day begins with what you eat – most people prefer a quick, healthy and tasty sahur meal that can be prepared in 10 – 15 minutes. 

Munchy’s, the No.1 biscuit brand in Malaysia, which has been making yummy biscuits for more than 30 years, recommends Munchy’s Oat Krunch. It is a source of fibre that made with oats and tasty ingredients that helps you to stay full throughout the day while maintaining your energy level! To provide a peace of mind for everyone in the family, Munchy’s Oat Krunch biscuits are trans-fat free, no preservatives, and no artificial colouring. 

Specially for Ramadan, Munchy’s Oat Krunch now comes with a limited-edition Kurma (dates) flavour! As a sunnah food, dates are known as an excellent source of natural sugars, which provide energy, fibre and minerals. Munchy’s Oat Krunch Kurma is catered for healthy and tasty ready-to-eat food for sahur, you can enjoy Munchy’s Oat Krunch Kurma in the morning to start your day. 

Munchy’s Oat Krunch is also available in Dark Chocolate, Strawberry & Blackcurrant, Nutty Chocolate and Chunky Hazelnut flavours. As these biscuits come in individual sachets in each pack, they are convenient for you to enjoy them with family or on your own.

“Duit Raya with Munchy’s Oat Krunch Sahur” contest announcement

To continuously delight consumers and celebrate the upcoming festivities, Munchy’s Oat Krunch is offering Malaysians duit raya worth up to RM15,000! Take part by sharing simple yet tasty sahur recipes, with Munchy’s Oat Krunch as ingredient, on social media. The 50 most creative recipes will win RM300 duit raya each! 

How to join:

  1. Follow @munchys.my on Instagram.
  2. Post a video or photo carousel of your creative sahur recipe incorporating Oat Krunch.
  3. Tell us why/how you used Munchy’s Oat Krunch as a healthier choice.
  4. Tag @munchys.my and include the hashtags #MunchysMY #OatKrunchSahur
  5. Set the Instagram account as public.

Sahur berkhasiat Ramadan penuh nikmat

Munchy’s Oat Krunch wishes you “Selamat Berpuasa”!

Munchy’s Oat Krunch Kurma biscuits (RM9.95, 390g) are available at major supermarkets and hypermarkets nationwide. For more information, check out Munchy’s official website (http://www.munchys.com/) or Instagram (https://www.instagram.com/munchys.my/

Baju Kurung Searched More than 3.3 Million Times during Ramadan 2021

By
Tan Heng Hong
-

Baju Kurung searched close to 3.3 million times during Ramadan 2021

KUALA LUMPUR, 1 April 2022 – With the lockdowns changing the way we shop in recent years, Shopee’s Ramadan month data between 2019 and 2021 shows that Malaysians have become more intuitive when it comes to online shopping.

With the advancement of technology and how Ramadan shopping is turning to be more digital, Shopee has experienced a spike in searches for items across all segments on the platform throughout the Ramadan period in the last three years.

The keyword Baju Kurung was searched close to 3.3 million times throughout the Ramadan season in 2021. This was a 433 percent increase from the same period in 2020. In 2020 Ramadan month, the keyword increased in popularity by 265 percent compared to the same period the previous year.

In the health and beauty segment, the keyword foundation was searched more than 90,000 times on Shopee, a significant increase compared to 2019 where it was searched about 28,000 times. In 2021, the keyword search increased to more than 197,000 times. This shows that many who observe Ramadan continue to purchase products that help them look their best, come family photo sessions during Raya.

Meanwhile, the search for Kuih Raya increased to 253,603 times during Ramadan last year from 58,331 times in 2020 as Kuih Raya is one of the must-haves in the household of Malaysians who celebrate the occasion and hand out as gifts to their family and friends.

Consumers were also looking for automotive items such as helmets, engine oil, wipers, oil filter and car wax online. For instance, the keyword wiper was searched 8,365 times in Ramadan 2020 as hardware and spare part shops were allowed to only operate for limited hours during the Movement Control Order (MCO) period. Last Ramadan, it was searched more than 27,000 times.

Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia said that the lockdowns had trained Malaysians to be accustomed to e-commerce and that Shopee has now become the go-to platform to get their Ramadan essentials which were previously purchased offline.

“Take for instance there was a surge in sales for ketupat palas, BB Cream and concealers during Ramadan 2021. These are popular items which users used to purchase them offline. However, last year, these became the most sold items online within their product categories.”

On the top-3 selling products from every category for the past three years, Shopee has released the following:

Categories Top 3 most sold items during Ramadan 2021 Top 3 most sold items during Ramadan 2020 Top 3 most sold items during Ramadan 2019
Grocery and Pets Laundry detergent Laundry detergent Sampul Raya (Raya packets in English
Sampul Raya (Raya packets in English) Keropok/Kerepek Cheese powder
Ketupat Palas Sampul Raya (Raya packets in English) Raya cake gift set
Home & Living Container Storage box Storage box
Pillow Container Reusable straw
Cloth Mosquito coil Baking tools
Home Appliances Food processor Food processor Portable juicer
Air fryer Portable juicer Food processor
Portable juicer Rice Cooker Rice cooker
Health & Beauty Facial Mask Facial Mask Facial Mask
BB Cream and liquid foundation Shampoo Shampoo
Concealer Eyebrow products Eyebrow products
Muslim Fashion Baju Kurung Hijab Baju Melayu
Kain Pelikat Baju Melayu Telekung
Baju Melayu Women’s Blouse Hijab
Muslim Accessories Brooch Sejadah Tasbih
Sejadah Tasbih Brooch
Hijab Tag Brooch Sejadah
Automotive Tire Valve Sports Rim Tire Touch Up Paint Marker Pen
Tire Touch Up Paint Marker Pen Tire Touch Up Paint Marker Pen Wheel Hub Centre Cover
Wheel Nut Sports Rim Wheel Cap Wheel Nut

 

With Ramadan just around the corner, Malaysians can look forward to shopping for their Ramadan needs during the Ramadan With Shopee campaign from 4 to 18 April 2022. Shopee users can expect to enjoy free shipping with a minimum spend of RM5, RM10 Ramadan deals and stand a chance to win a Vespa Sprint S 150 with Weekly Motorcycle Giveaway throughout the campaign period.

While preparing to welcome the Ramadan month with Shopee, users will also be greeted by Dato’ Sri Siti Nurhaliza, Malaysia’s Queen of Pop as the e-commerce platform’s local ambassador during the Ramadan With Shopee campaign. Adding more cheer to the festive season, Dato’ Sri Siti Nurhaliza’s beauty brand, SimplySiti will be surprising users with the launch of a new cosmetic range on its Shopee Mall official store. Get the necessities to glam up with SimplySiti for the upcoming Raya holiday season at https://shopee.com.my/simplysiti.

You can also get your Ramadan needs from brands on Shopee Mall such as: Akemi, Celovis, Dessini, Dr. Cardin, Enfagrow, Gaabor, Garnier, Grafen, Honor, Infinix, Kiehl’s, Kitchenz, Levi’s, Logitech, Maserati, McDonald’s, Mydin, MY Mentholatum, OPPO, Perfect Diary, PinkFlash, Polo Hill, Skechers, Tefal and Vinda or search for whatever you need at https://shopee.com.my/m/ramadan-sale.

Signature Market Teams Up with Lisa Surihani to Launch The Perfect Platter This Ramadan

By
Tan Heng Hong
-

In conjunction with Ramadan this year, Signature Market and Lisa Surihani encourage consumers to share the love and create memories with Suri, an exclusively-curated gift bundle for all

Kuala Lumpur, 31 March 2022 — This Ramadan, Signature Market has teamed up with renowned Malaysian actress, Lisa Surihani launching a special, luxurious gift box — SURI Ramadan Platter — for consumers to enjoy during the holy month of fasting. Described as the perfect sharing platter, the SURI Ramadan Platter is made to be enjoyed with friends and families in the hopes of spreading more love and making memories with one another.

Exclusively curated and selected by Lisa Surihani, the gift box includes a variety of Signature Market’s delicious, healthy bites that are perfect for guilt-free snacking especially during sahur or breaking fast. Along with many of the brand’s famous treats, customers will also get to try Suri’s favourite picks which include Tempeh Bites, Tangy Tomato Chickpea & Lentil Chips, Omega-3 Trail Mix, Mini Sun Dried Apricot  and more.

“As an advocate of positivity and practicing healthy habits for the mind and body, I’m proud to be able to work with a brand like Signature Market who shares the same belief. As we observe the fast, it’s important that we keep healthy and energized which is why I’m glad to be able to share with the public this uniquely-curated gift box filled with snacks that are enjoyable for anyone, without having any sense of guilt. I hope consumers can enjoy and benefit from it whilst also gaining tons of energy and good nutrition during this holy month,” said Lisa Surihani.

“At Signature Market, we’re always about positivity and practicing healthy habits which is why we’re thrilled that Lisa Surihani has partnered with us on this campaign as we share the same beliefs. We see families and friends come together every Ramadan season, which is why we came up with this “platter” – to truly offer our customers a way to bond and share their love with one another. We wanted the SURI Ramadan Platter to enable our customers to also celebrate the fasting month with all the extra nutrients needed to sustain the body throughout the day and allow them break their fast without feeling guilty,” said Edwin Wang, CEO and Co-Founder of Signature Market.

Priced at RM109, the SURI Ramadan Platter is housed in a deep green box with simple checkered patterns to symbolize ‘luxury in simplicity’. The messaging behind the phrase was inspired by Signature Market’s and Suri’s belief of luxury being as simple as the priceless time spent with loved ones, exemplifying the true essence of both the wholesome snacks and the Ramadan season.

Item Description Price (RM)
SURI Ramadan Platter A perfect Ramadan platter with famous Signature Market healthy snacks such as:

●      Omega-3 Trail Mix (50g)

●      Tangy Tomato Chickpea & Lentil Chips (100g)

●      Khalas Dates (80g)

●      Classic Nut Mix (50g)

●      Tempeh Bites-Original (150g)

●      Low Carb Mix (50g)

●      Dark Chocolate Chip Butter Cookies (Gluten-Free) (180g)

●      Dried Mariami Dates Mini Pack (50g)

●      Vegan White Chocolate Almonds Mini Pack (70g)

●      Mini Sun Dried Apricot (200g)

 

For the well-loved Suri fans, the gift box also includes an exclusive greeting card with Lisa Surihani’s Signature and best wishes.

 RM109

For more information and updates, visit Signature Market on Instagram, Facebook, YouTube, or website.

Click here to purchase now from Signature Market official store on Shopee.

About Signature Market

Signature Market is the first online marketplace in Malaysia that focuses on natural and organic products. Signature Market believes healthy living starts with what you eat and use. Consisting of more than 700 organic and natural products, they take pride in sourcing only the best wholesome products we like and selling them at an affordable price. With a mission to empire and enhance the wellbeing of Southeast Asian communities, Signature Market believes a healthy lifestyle should be affordable & accessible to everyone. Learn more by visiting: https://www.signaturemarket.co/my/marketplace/ .

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