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An Epicurean exBEERience for 200 Carlsberg Smooth Draught Lovers

By
Tan Heng Hong
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Winners cheers to a memorable Carlsberg Real Smooth, Real Spicy evening

The Real Spicy, Real Smooth campaign with Chef Mano Thevar reaches its pinnacle in an
extravagant grand finale for loyal fans!

SHAH ALAM, 27 July 2022 – The Carlsberg Smooth Draught ‘Real Spicy, Real Smooth’ dining exBEERience has been an anticipated affair ever since the news made headlines. As anxious contestants gripped the edge of their seats in fervent excitement, 100 lucky winners and their partners were awarded the coveted prize of experiencing the edgiest contemporary Indian cuisine and Carlsberg’s signature refreshing smooth brew, Carlsberg Smooth Draught, in one fiery night of gastronomic symphony.

Monica Lai, Owner of The RuMa Hotel and Residences, Chef Mano Thevar and Pearl Lai, Director of Corporate Affairs and Sustainability of Carlsberg Malaysia

Spearheaded by the culinary maven – two Michelin-starred Chef Mano Thevar, the exclusive food pairing event delivered not just star-studded treatment but a four-course meal that brought to life the combinations of spicy Indian cuisine complemented and infused with Carlsberg Smooth Draught. The blend of heat and spice that graciously worked the palate coupled with the refreshing and hoppy taste of Carlsberg Smooth Draught induced a medley of unexplored flavours that took diners on an epicurean journey.

The delectable spread prepared by Chef Mano Thevar

According to Lye Say Hong, “I’m super excited to be able to enjoy the experience of fine dining with Carlsberg! Never in my life have I won a prize, so this means a lot to me. When I first tried Carlsberg Smooth Draught I was intrigued. It was very smooth, which got me going. I fell in love with it! I am very excited to participate in tonight’s event.”

Winners of the Real Spicy, Real Smooth gastronomic experience

“I’ve personally never tried beer with spicy food before, so my first thoughts were I really want to win this prize. I really love spicy food and I love Carlsberg so when I won, I was over the top. I’m enjoying every single moment of this event and I really want to thank Carlsberg for this superb experience, they really are the best beer in the world!” said Thiban Eaganathan, another lucky winner.

Raising their glasses to a Real Spicy, Real Smooth epicurean journey

Kicking-off the evening with mouth-watering welcome bites, Chef Mano Thevar initiated diners with fluffy Chilli Cheese Kulcha served with a deliciously creamy Carlsberg Smooth Draught infused butter. Once guests were seated, they were treated to the culinary performance of Chef Mano and his crew working like clockwork behind the open kitchen. The debut for the evening came in an explosion of layered flavours that encapsulated the senses with an opening snack of Beetroot Chaat, Maitake Mushroom Samosa and Chettinad Chicken Taco or Vindaloo Jackfruit Taco on the vegetarian menu.

For the appetiser, a perfectly seared Hokkaido Scallop submerged in a rich coconut sothi infused with Carlsberg Smooth Draught delivered depths of velvety essence with each mouthful, while non-meat eaters indulged in a beautiful Zucchini Blossom coated with the same sultry gravy.

The mains which offered either Saratoga Lamb Korma, Crispy Amadai or Cauliflower Malabar immersed the tastebuds with spicy earthy flavours blended with Carlsberg Smooth Draught as one of the key ingredients. Each mouthful delivered a magical fusion of hot and piquant cuisine elevated by the refreshing smoothness of Carlsberg Smooth Draught, bringing guests on a mouth-watering joyride.

The meal was then strikingly concluded with Rasmalai, a Carlsberg Smooth Draught infused ice-cream, to wash down the heat induced feast.

“This was a really great campaign by Carlsberg. I’ve always been a fan of Carlsberg Smooth Draught, and this was something truly unique. I even got a chance to tap my own beer for the very first time and learn about what goes into the creation of Carlsberg Smooth Draught which was really interesting. The fact that the food was created by a Malaysian Michelin-starred chef was really the cherry on top of the cake for my partner and I, we were very proud to be part of this experience,” mentioned Ricknesh Kishor, another winner of the dining exBEERience.

The versatility of Carlsberg Smooth Draught delivers endless new and innovative adventures that will allow drinkers to really explore the depths of its flavour. With special thanks to Chef Mano Thevar and The RuMa Hotel and Residences in making the campaign a success, Carlsberg Malaysia now looks to bringing more exciting and contemporary campaigns to the fore.

Visit https://www.probablythebest.com.my/ to find out more about our upcoming promotions in-store and be sure to ‘Like’ and ‘Follow’ @CarlsbergMY on Facebook and Instagram for Carlsberg’s latest activities and giveaways.

Of course, as part of living a safe and responsible life, we advocate responsible consumption, always remember if you drink, don’t drive – #CelebrateResponsibly.

 

New Wise Cottage Fries that pair well with Yakin chili sauce now available

By
Tan Heng Hong
-
Image by Minimeinsights.com

Wise Cottage Fries has collaborated with Yakin, a local Malaysian sauce brand, to elevate the snacking experience. Each pack of Wise Cottage Fries come with two packets of Yakin Chili Sauce where you can dip it, drizzle it or squeeze it on the potato chips. The chips are made of 100% imported potato crinkle-cut to perfection.

The new Wise Cottage Fries with Yakin is available at 7-Eleven. The key to the success of this collaboration is the sauce.

CQ @ Clarke Quay to be transformed into a day-and-night destination with asset enhancement initiative

By
Tan Heng Hong
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As part of the creative placemaking effort of CQ @ Clarke Quay, the refreshed property façade at Tan Tye Place will be adorned with vibrant murals that celebrate life in the area.
  • The warehouses’ godown typology and façade will be restored to house new concepts in a conserved heritage setting
  • Alfresco dining areas and community spaces will be refreshed
  • Cooler daytime temperatures with upgraded thermal comfort infrastructure
  • Green building rating to be upgraded to BCA Green Mark GoldPLUS
  • Continues to operate throughout the asset enhancement period

Singapore, 26 July 2022 – Clarke Quay, Singapore’s iconic riverfront dining and lifestyle hub owned by CapitaLand Integrated Commercial Trust (CICT) and managed by CapitaLand Investment Limited (CLI), is extending its appeal from a nightlife attraction to a day-and-night destination with a S$62.0 million asset enhancement initiative (AEI).  The scope of the AEI includes improving the daytime thermal comfort of the property’s inner streets, introducing tenants with an exciting blend of lifestyle and F&B concepts that best utilise the reinstated godown typology of the conserved warehouses at Block B, enhancing the selection of day-and-night dining options, updating the outdoor refreshment areas (ORAs) and working with tenants to make the property a pet-friendly attraction.  Popularly known as “CQ” for short, the property has added its initials to its name and will be marketed as “CQ @ Clarke Quay” locally and internationally to reflect its modern interpretation of Clarke Quay’s rich heritage.

The revamped CQ @ Clarke Quay will introduce more retail and lifestyle tenants that maximise the reinstated godown typology of the conserved warehouses at Block B. This is an interior view of a heritage warehouse unit with skylight

Located along the Singapore River at the fringe of Singapore’s Central Business District, CQ @ Clarke Quay is a unique conserved landmark with beautiful shophouses as well as restored waterfront godowns which were Singapore’s key warehousing facilities in the nineteenth century.  After the AEI, CQ @ Clarke Quay will comprise three main zones, each with an exciting mix of day-to-night offerings.  The three zones are:

  • The Riverfront (Blocks A and D), featuring riverside dining in an alfresco or heritage shophouse setting;
  • The Warehouses (Block B), offering an exciting blend of retail lifestyle and F&B concepts in a conserved godown; and
  • The Circuit (Blocks C and E), showcasing high-energy concepts, entertainment and F&B establishments.

To date, pre-commitment from tenants and leases in advanced negotiations have reached over 70% of CQ @ Clarke Quay’s net lettable area.  The new tenant mix will offer a wide spectrum of day trade activities and retail offerings including breakfast and lunch options.  The Warehouses will feature an all-new brewery concept by an award-winning hospitality group.  Other tenants in The Warehouses include a new music lifestyle experience by Swee Lee; a grocer with in-store dining concept curated by FairPrice Finest; a grand coffeehouse flagship by a Singapore specialty coffee brand; and a beauty salon and pottery-themed café Catching the Waves by Initia Group.  Tenants in the other zones include spa and massage chain Natureland and Chinese seafood restaurant Seafood Paradise.  Adrenaline junkies can look forward to Asia’s tallest Slingshot, an exhilarating ride that catapults 70 metres above Singapore River.  In addition, existing key tenants Zouk Group and 1-Group will be refining their concepts to expand their day-to-night offerings in line with the repositioning of CQ @ Clarke Quay.

Mr Tony Tan, CEO of the manager of CICT, said: “Along with acquisitions and divestments, AEIs are part of CICT’s multi-pronged portfolio reconstitution strategy to rejuvenate and create more value in our portfolio.  The repositioning of CQ @ Clarke Quay is a timely move that will broaden its appeal to families in tandem with the urban renewal of the Singapore River precinct to incorporate more leisure amenities and residential developments, such as the 696-unit CanningHill Piers sited adjacent to CQ @ Clarke Quay.  In addition, the property income is expected to be sustainable on a stabilised basis post pandemic and after the AEI.  We are also pleased to take this opportunity to upgrade the green rating of CQ @ Clarke Quay, upon which all 21 properties in our Singapore portfolio would have achieved a minimum rating of BCA Green Mark Gold.”

Mr Chris Chong, CEO of Retail & Workspace (Singapore & Malaysia), CLI, said: “As Singapore eases its COVID-19 community measures and reopens its borders, we have been actively positioning our downtown properties to welcome the return of more shoppers and tourists with experiential lifestyle concepts and vibrant community events.  We are confident that the transformation of CQ @ Clarke Quay into a day-and-night destination with a wide range of lifestyle and F&B offerings enjoyed in beautiful riverfront and heritage settings will become a key highlight in the rejuvenation of the Singapore River precinct.  It will also complement and generate new synergies with CapitaLand’s other downtown properties.  We look forward to working closely with our tenants to ensure that the revamped CQ @ Clarke Quay continues to be globally known and locally loved, popular with both tourists and locals.”

NESTLÉ OMEGA PLUS Calls On All Malaysians to Walk as a Nation to Combat Heart Disease this World Heart Month

By
Tan Heng Hong
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Launch of WAMM 2022 - L to R – Juan Aranols, Chief Executive Officer of Nestlé (Malaysia) Berhad, Toh Puan Dr Aishah Ong, Chairman of IJNF, Lam Pui Yuee, Business Executive Officer, Milks Business Unit, Nestlé (Malaysia) Berhad, Dato' Dr. Aljafri Abdul Majid, Chairman of YJM.
  • NESTLÉ OMEGA PLUS’s month-long Walk A Million Miles event returns this September, for the third year running
  • Themed JOM MALAYSIA, LANGKAH BERSAMA, JANTUNG DIJAGA, Walk A Million Miles 2022 aims to empower Malaysians to walk towards a heart-healthy nation
  • NESTLÉ OMEGA PLUS will donate RM100,000 to YJM and IJNF in support of heart patients in need, upon achievement of one million miles collectively

Petaling Jaya, 15 July 2022 – NESTLE OMEGA PLUS’s month-long Walk A Million Miles event returns this September, for the third year running. Themed ‘Jom Malaysia, Langkah Bersama, Jantung Dijaga’, Walk A Million Miles 2022 aims to inspire Malaysians across the nation to pledge for their heart health and start walking together for 30 days this September during World Heart Month.

“According to the Ministry of Health Malaysia high cholesterol is a major risk factor for heart disease, the main killer disease which affects more than 8 million adults in Malaysia. As the leading heart health advocate in Malaysia, NESTLÉ OMEGA PLUS has been championing heart health awareness for over 20 years, bringing issues affecting heart health, including high cholesterol, to the forefront. This is why we work with partners like Yayasan Jantung Malaysia (YJM) and Institut Jantung Negara Foundation (IJNF) to organize events like Walk A Million Miles,” said Juan Aranols, Chief Executive Officer of NESTLÉ Malaysia.

“To date, more than 25,000 Malaysians have participated in the NESTLE OMEGA PLUS Walk A Million Miles from all over the nation and together we have walked over 2.5 million miles through our two previous editions. This year, we want to galvanize even more Malaysians to join us in this fight against heart disease and cholesterol. We urge Malaysians to take care of their own heart health as well as to encourage their friends, families and colleagues at work to join us in this journey towards a heart healthy nation,” he added.

To further empower Malaysians to start walking to fight heart diseases and high cholesterol together towards a heart healthy nation, NESTLÉ OMEGA PLUS pledges to donate RM100,000 to long-standing partners Yayasan Jantung Malaysia (YJM) and Institut Jantung Negara Foundation (IJNF) in support of heart patients in need upon the achievement of one million miles collectively for Walk A Million Miles 2022.

Toh Puan Dr Aishah Ong, Chairman of IJNF said, “We are truly grateful that we’re able to support the medical treatment and surgery costs of underprivileged heart patients. We would like to save lives of as many underprivileged heart patients as possible and welcome corporates to partner and contribute towards our mission as how NESTLE OMEGA PLUS have been supporting us.”

Walk a Mile 2019

Based on statistics in Malaysia, heart diseases increase with age especially for those who are above 40 years of age. Fast-paced lives, sedentary lifestyles and unhealthy diets are among the factors that lead to high cholesterol levels. Fortunately, risk factors such as high cholesterol can be minimized with a healthy, balanced diet and active lifestyle. Walking an average of 30 minutes or more a day combined with a balanced diet can lower cholesterol.

Lam Pui Yuee, Business Executive Officer, Milks Business Unit, Nestlé (Malaysia) said, “To support Malaysians in their journey to better heart health, NESTLÉ OMEGA PLUS range of products have been developed with the Malaysian consumers in mind. 1.2g of ACTICOL plant sterols in two glasses of NESTLÉ OMEGA PLUS a day is proven to effectively lower cholesterol levels.”

“To encourage more Malaysians to get on this journey, we also just launched the NESTLÉ OMEGA PLUS Dark Choc in powder format, made with the goodness of milk and delicious cocoa. We want to entice Malaysians with variety and great taste, so they feel good and enjoy themselves while managing their cholesterol levels. So, this September, make sure you sign up for Walk A Million Miles, because walking with NESTLÉ OMEGA PLUS Dark Choc, trust me, heart health has never tasted better,” she adds.

This year, Malaysians can participate in the Walk A Million Miles for FREE, from wherever they are, by signing up for the Walk A Million Miles 2022 challenge within the BookDoc app.

For more information on Walk A Million Miles 2022 and NESTLÉ OMEGA PLUS, please visit www.nestle.com.my or our Facebook page at https://www.facebook.com/NestleOmegaPlus.

Tiger Beer and Pestle and Mortar Clothing (PMC) launch the Tiger Uncage Fund

By
Tan Heng Hong
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(L to R) Joyce Lim, Marketing Manager of Tiger Beer and Hugh Koh, Founder of Pestle and Mortar Clothing, announcing the launch of the Tiger Uncage Fund

Joyce Lim, Marketing Manager of Tiger Beer, and Hugh Koh, founder of Pestle and Mortar Clothing (PMC) announced the launch of the Tiger Uncage Fund, where four up-and-coming artists will receive a RM50,000 grant each, with the proceeds gathered from the sales of ‘The Tiger Archives’. This exclusive NFT collection was created in collaboration with Pestle Mortar Clothing (PMC) as part of Tiger Beer’s initiative in conjunction with the Year of the Tiger.

NFT holders and members of the media got a first look at the eight finalists’ profiles – Apoh, Jay Ivanez, Kai Yi Wong, Leon Sapphire, Luvenia, Rachel Chong, Shu, and Wai Chun.

The Discord community will be voting for their preferred talents from the eight finalists, and the four winners will be revealed at the end of July 2022.

For more information, visit Tiger Beer’s social media pages at www.facebook.com/TigerBeerMY and www.instagram.com/tigerbeermy.

Amp up the fun and deliciousness in your family moments with MAGNOLIA this World Ice Cream Day

By
Tan Heng Hong
-

Singapore, 25 July 2022  –  Ice cream is not only a fan favourite dessert after a good meal, it also brings about immense fun and enjoyment when eaten together with family and friends. This World Ice Cream Day, MAGNOLIA amps up the fun to encourage family celebratory moments with wonderful and exciting deals that promises awesome experiences.

Make family moments more meaningful by repurposing ice cream tubs

Who says the fun must end when the tub is empty? Beyond just indulging in the ice cream, make family moments fun by re-purposing the empty ice cream tubs together, once they are finished. Turn the empty ice cream tubs into sewing kits, organisers, piggy banks, or tissue box holders – the possibilities are endless. To learn about the various ways to re-purpose, MAGNOLIA is now giving ice cream lovers an opportunity to attend an up-cycling workshop.

Running from now to 19 August 2022, simply spend S$10 on MAGNOLIA ice cream to redeem a FREE up-cycling workshop worth S$40 per pax by Green Sproutz Singapore (limited to 100 pax, first come first serve), and a chance to win family outings Night Safari tickets for a family of four in a lucky draw contest (limited to eight sets).

Participating products include MAGNOLIA’s 1.5L ice cream tubs, specifically the Coconut,
Vanilla, Chocolate, Chocolate Chip, Raspberry Ripple, Tripolitan, Neapolitan, and Tutti Frutti flavours with a Recommended Selling Price (RSP) of S$6.30 a tub; MAGNOLIA Tropical Sling Multipack at a RSP of S$4.80 per pack; and MAGNOLIA’s Mag-A-Cone Multipacks, specifically Chocolate & Cookies and Cream, Strawberry & Vanilla, Vanilla & Chocolate and packs at S$8.00 per pack (RSP). MAGNOLIA ice creams are Halal-certified, and are available at all leading supermarkets and hypermarkets.

Cybersecurity remains key to digital transformation and adoption in Malaysia SMEs, says Kaspersky

By
Tan Heng Hong
-

25 July 2022

The Malaysian government introduced Malaysia Digital as the new national strategic initiative to encourage and attract companies, talents, and investments in the country. One of the key focus of Malaysia Digital is digitalising small and medium enterprises (SMEs).

Kaspersky’s latest research on digital payments showed that among the countries in Southeast Asia, consumers in Malaysia (72%) strongly favoured the SME’s adoption of digital payment systems, which was ahead of Singapore (68%) and the Philippines (68%).

“There are no questions about the efficiency and convenience digital payments has to offer, with consumers wanting the same thing at every touch point of the online or offline purchasing journey.

Businesses and individuals need to be quick to adapt to the new realities of a digital economy, and it is comforting to see that many have managed to pivot successfully to e-payments in such a short period of time. However, the speedy adoption process of digital payments need to be tempered with realism – one that takes into consideration some of the sentiments people have around trust if they want to strengthen and future-proof their digital payments architecture,” comments Chris Connell, Managing Director for Asia Pacific and Vice President for Global Sales Network at Kaspersky.

Yeo Siang Tiong, General Manager for Southeast Asia at Kaspersky, also added that the research by Kaspersky proves that Malaysia is ahead of its peers in the region when it comes to digital adoption.

Yeo Siang Tiong, General Manager for Southeast Asia at Kaspersky

“It is noteworthy that the Malaysian government is propelling the SMEs to the next level through the Malaysia Digital initiative. SMEs are the key driver of employment and economic growth in the country, and almost 99% of total business establishments in Malaysia are small and medium businesses.” says Yeo.

When SME owners are faced with the responsibilities of production economics, financial reports and marketing all at the same time, cybersecurity can often appear complicated and at times, unnecessary. However this disregard of IT security is being exploited by cybercriminals.

Kaspersky Financial Threat Report 2021 attributed small businesses remain the most targeted by cybercriminal groups like Zbot, SpyEye, CliptoShuffler and Emotet, among others. It is alarming that 47% of SMBs struggle to find money to improve protection from cyber risks.

Another set of Kaspersky data showed that for businesses that experienced a data breach, more than a quarter (28%) admitted they did not have appropriate IT solutions in place. The same percentage conceded that their businesses lack internal IT knowledge and experience. The same research also revealed that more than 22% of SMEs do not have policy to regulate, or restrict, access to internal infrastructure by a third party.

“Business owners of SMEs would need to take better care of online security in order to enjoy the full benefits of Malaysia Digital. Our own research showed that almost one in two (42%) consumers in Malaysia will not purchase from a company that suffered a data breach or a form of cyberattack. Building SME’s cybersecurity posture is protecting its cash flow and its valuable reputation so the time to act is now,” adds Yeo.

To protect SMEs, Kaspersky recommends:

  • Providing staff with basic cybersecurity hygiene training as many targeted attacks start with phishing or other social engineering techniques.
  • Using a protection solution like Kaspersky Managed Detection and Response that continuously hunt, detect and respond to threats targeting businesses.
  • Taking key data protection measures. Always safeguard corporate data and devices, including by using password protection, encrypting work devices and ensuring data is backed up.
  • Keeping work devices physically safe – do not leave them unattended in public, always lock them and use strong passwords and encryption software.

Survey Methodology

The Kaspersky “Mapping a digitally secure path for the future of payments in APAC” report studies our interactions with online payments. It also examines our attitudes towards them, which hold the key to understanding the factors that will further drive or stem the adoption of this technology. The study was conducted by research agency YouGov in key territories in APAC, including Australia, China, India, Indonesia, Malaysia, Philippines, Singapore, South Korea, Thailand and Vietnam (10 countries). Survey responses were gathered in July 2021 with a total of 1,618 respondents surveyed across the stated countries.

The respondents ranged from 18-65 years of age, all of which are working professionals who are digital payment users.

Through this study, when the behavior of the population of a market is generalized, it is in reference to the group of respondents sampled above.

Everyone has something they like to eat and drink on ShopeeFood!

By
Tan Heng Hong
-

ShopeeFood offers a fast and easy way to order your favourite meals via the Shopee mobile app. There are lots of deals to help you save money on your meals too

Most of us use Shopee to shop online but it also has a food delivery feature under ShopeeFood, which was first launched in Malaysia in September 2021. ShopeeFood is currently available in Klang Valley, Johor Bahru, Penang, Sabah, and now in Ipoh. ShopeeFood offers an exciting array of popular local and international F&B partners including McDonald’s, ZUS Coffee, KFC and Myeongdong Topokki with the number of partners expanding day by day.

Just tap the ShopeeFood icon on the Shopee mobile app to order

Recently, we had the chance to try out ShopeeFood. The first thing that pops up on our mind is Korean food, which is extremely popular with Malaysians. Lo and behold, there is a wide array of Korean food selections on ShopeeFood ranging from Myeongdong Topokki, Kyung Joo Korean Restaurant, Daorae, Sae Ma Eul BBQ to DubuYo.

We decided to try something new –  DubuYo, a restaurant that is close to our location, which also means shorter delivery time as we were hungry.

DubuYo is a halal Korean restaurant chain that offers delicious and affordable Korean foods. DubuYo currently has outlets in most locations within the Klang Valley including at MidValley, Sunway Velocity, The Mines and Sunway Pyramid.

The ordering process was easy and seamless. With a few taps of the button, the order went through and within seconds, ShopeeFood was assigned a delivery rider. All we need to do is sit back and relax while we wait for our order.

Great value

One thing to highlight is ShopeeFood has regular promotions including flash sale with up to 50% off, PayDay deals only at RM 15, Foodie vouchers and free delivery. Users can also find curated halal food options in the ‘Halal’ section. You can also jump straight into the ‘Breakfast’ section for a quick and easy way to order your favourite breakfast fares. For the adventurous, they can go to ‘New Restaurants’ to explore the many new offerings on ShopeeFood, while enjoying discounts from the new restaurant partners.

The order has finally arrived

Image by Minimeinsights.com

Soon, the order arrived on our doorstep. The food was well packed. No spillage was noticed, which was good. The meal and the side dishes were individually packed to ensure the foods were fresh and in proper order.

Image by Minimeinsights.com

Time to savour the taste

Image by Minimeinsights.com

As this was our first time trying DubuYo, we were delighted to find the foods we ordered: Soondubu Jigae Set Beef and Korean Gogi Set Samgyetang were really tasty. This is also a strong demonstration of ShopeeFood being careful with its choice of partners to ensure consumers receive a quality dining experience. The Soondubu Jigae we ordered from DubuYo is made with soondubu or Korean soft, silken tofu and thick, rich broth with a delectable taste. The Korean Gogi Set Samgyetang is a must-eat during the hot spell in Malaysia. Samgyetang or ginseng chicken soup is a Korean traditional soup popularly consumed to cool down the body during hot and humid days.

Verdict

We had a good experience ordering our meal with ShopeeFood, thanks to the wide range of restaurants and meal selections, fast fulfillment of the order and the many promotions that ShopeeFood offers on a regular basis.

IT’S HIGH-TIME TO LOAD UP ON SOME LUSCIOUS & JUICY U.S. HIGHBUSH BLUEBERRIES!

By
Tan Heng Hong
-

A Berry Healthy Addition to Your Diet

21 July 2022, Kuala Lumpur – Behold, the king of the berries is back in season to eliminate your blues! Yes, you’ve guessed it! The small azure fruit, the blueberry, is truly the powerhouse of vitamins. The blueberry season generally runs from April to September. The ‘Boost of Blue’ campaign was launched today by the U.S. Highbush Blueberries Council to signify the peak of the season.

The ‘Boost of Blue’ campaign aims to highlight how blueberries offer the perfect boost for your health, to inspire consumers to include blueberries as part of an overall healthy diet, and to motivate those consumers to enjoy more of the exceptionally tasty U.S. Highbush Blueberries.

The blueberry story is a happy one. Nutritionally, these little berries have a lot going for them. These small fruits pack a powerful punch and contain prebiotics which can promote gut health. You can reap extensive health benefits from regularly snacking on blueberries. Packed with antioxidants and phytoflavanoids, these berries are also sources of vitamins K and C, making them the top choice for doctors and nutritionists.

The tiny but mighty blueberries also contain phosphorous (2% of daily value), calcium (15%), and manganese (20%). They are sweet and easily enjoyed either fresh or frozen. Beyond the actual picking of the blueberries, there isn’t an easier fruit to prepare and serve as you don’t need to peel, pit, core or cut them.

Blueberries, native to North America, have been part of life here for 13,000 years. The first highbush blueberry bush was successfully cultivated for commercial production in the early 1900s. Today, U.S. Highbush grow nearly 1 billion pounds of blueberries in North America each year. A delicious legacy indeed! Now everyone around the globe can enjoy these health-giving blueberries.

Not only are blueberries wholesome, they also have tremendous versatility that boosts flavour across an entire menu. It can be used as an appetizer, a beverage, as part of the main course, or as dessert. They are often eaten fresh but can also be enjoyed frozen or dried. To hop on viral trends, you can attempt to make the latest Tik Tok breakfast craze: the baked berry oatmeal, or even give the no-bake blueberry dessert recipe a go!

It’s no wonder these versatile miniature jewels command such great press. Give yourself a blueberry thrill today with these tiny, juicy spheres. They are guaranteed to bring you packets of flavour that burst in your mouth, leaving you craving more each time! Just grab a handful, rinse, and enjoy a boost of blue.

When it comes to blueberries, U.S Highbush Blueberries are one of the best in the world. This very hardworking fruit not only delivers nutrients but can be conveniently consumed by people of all ages. It goes without saying that blueberries are true all-rounders.

To get your hands on some quality U.S. Highbush Blueberries, head on over to major retailers such as AEON, Jaya Grocer, and TF Value to experience this rich and flavourful fruit today.

To find out more, please visit the U.S. Highbush Blueberry Council website  https://www.blueberrycouncil.org/ and also social media pages, Facebook: US Highbush Blueberries Malaysia or Instagram: us.highbushblueberries.my

Auntie Anne’s Thailand serving almond milk in collab with Simple Foods

By
Tan Heng Hong
-

Auntie Anne’s in Thailand has teamed up with Simple Foods, the maker of 137 Degrees almond milk, to launch a new range of plant-based milk featuring almond milk. The range comprises Iced Almond Milk Brown Sugar and Iced Almond Milk Espresso. The plant-based drink is available at all Auntie Anne’s outlet from 1 July 2022 until 30 September 2022.

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