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Pepsi and Lay’s Collaborate to Create Surge of Excitement Around UEFA Champions League (UCL) 2022

By
Tan Heng Hong
-

‘Pepsi x Lay’s The Perfect Match’ campaign aims to elevate the football experience with UCL themed offerings through selected retailers and e-commerce platforms

KUALA LUMPUR, 23 MARCH 2022 – With everyone highly anticipating the UEFA Champions League (UCL) finals, Pepsi is joining hands with Lay’s to launch “The Perfect Match” campaign, creating excitement with the official UCL merchandise giveaways along with the perfect snacks and drinks combo. The campaign will give consumers the best experience when watching their favourite teams battle it out on the field.

“Pepsi is the entertainment beat of football. We champion talent both on and off the pitch, always looking to bring unique, exciting campaigns that the world loves to see and be part of. This year, we’re recognizing the beautiful game as it is today – from the iconic to the up and coming – celebrating how everyone is building the game together,” said Jennifer Lee, Beverage Marketing Lead of PepsiCo.

For the campaign, Pepsi is bringing the face of all-time GOAT and seven-time Ballon d’Or winner, Lionel Messi onto the Pepsi 4-can box packaging. The pack comes in two variations of Pepsi Regular 320ml and Pepsi Black 320ml – the perfect accompaniment for one to enjoy together with crispy Lay’s potato chips while watching the match, from the comfort of their own homes.

“The football viewing experience goes beyond just the match whereby it is often accompanied with snacks and drinks. Building upon Pepsi and Lay’s continued partnership with UCL, this collaboration brings both brands together to provide consumers with the perfect match of snacks and drinks, an exciting combo which can add fun and enjoyment during this much anticipated football occasion,” added Jennifer Lee.

“UCL is by far the football championship both football enthusiasts and occasional football spectators alike, look forward to. With this campaign, we want to go beyond the shelves and build experiences for our consumers that are relevant and engaging. It gives us great honour to convert a global event into an experience that consumers can bring home,” said Yee Pek Kuan, Vice President of Marketing of Etika Sdn Bhd.

Along with the purchase of participating Pepsi and Lay’s products, consumers will stand a chance to win attractive UCL merchandise such as official UCL footballs, gym sacks, caps and water bottles, to name a few, from participating retailers. Terms and conditions apply.

Lotus’s

Purchase any participating Pepsi OR Lay’s product worth RM40 in a single receipt and stand a chance to do 1 lucky DIP and win official UCL merchandise like an official UCL football, gym sack, cap and water bottle. Consumers can also look forward to exciting on ground games at specific outlets, every Saturday and Sunday from 10am-10pm, from 28 March to 15 May. Terms and conditions apply.

7-Eleven

Stand a chance to win an official UCL Football or KFC voucher with every purchase of any participating Pepsi AND Lay’s product worth RM10 in a single receipt.  Terms and conditions apply.

myNEWS.com

Purchase any participating Pepsi AND Lay’s product worth RM8 in a single receipt to qualify as 1 entry; 3 entries are required to redeem a UCL gym sack. While stocks last. Terms and conditions apply.

Shell

Purchase any participating Pepsi OR Lay’s product worth RM6 and above in a single receipt to qualify as 1 entry; 5 entries are required to redeem a UCL cap. While stocks last. Terms and conditions apply.

PETRONAS Kedai Mesra

Purchase any participating Pepsi OR Lay’s product worth RM6 and above in a single receipt to stand a chance to win a UCL gym sack or water bottle. Terms and conditions apply.

Family Mart

Purchase any 2 participating Pepsi products in a single receipt to qualify as 1 entry; 5 entries are required to redeem a UCL water bottle. While stocks last. Term and conditions apply.

BHPetrol

Purchase any 2 participating Pepsi products in a single receipt to get 1 entry to stand a chance to win BHP RM50 petrol vouchers and a UCL gym sack. Terms and conditions apply.

Petron

Purchase any 2 participating Pepsi products in a single receipt to get 1 entry to stand a chance to win a UCL gym sack. Terms and conditions apply.

“On behalf of PepsiCo, we’d like to thank our consumers for always pushing us to come up with exciting campaigns and innovations. We are who we are today because of our consumers and we hope they will continue to be by our side for the many years to come,” added Pek Kuan.

For more information and further updates on future Pepsi campaigns, please visit:

http://www.etikaholdings.com/our-brands#Pepsi.

Click here to buy from Etika store on Shopee.

Hausboom launches can format with a collaboration with Cheers

By
Tan Heng Hong
-
Image by Minimeinsights.com

Hausboom has introduced its first ever carbonated soft drinks in can in collaboration with Cheers, a soft drink brand by Mamee-Double Decker. The partnership offers strong synergy with Hausboom widely known for its sparkling juice beverages in interesting flavours and Cheers, which has a wide distribution network thanks to its association with Mamee. By teaming up Hausboom, Cheers will also potentially enjoy a lift in brand awareness.

The Hausboom x Cheers carbonated soft drinks are available in 5 flavours – Strawberry, Grape, Orange, King Cola and Cream Soda.

Hausboom x Cheers (325ml) is priced at RM 2.00 at emart24.

New Cadbury Dairy Milk Kurma to celebrate Eid-al-Fitr

By
Tan Heng Hong
-

Cadbury has launched a kurma chocolate in Indonesia to celebrate Eid-al-Fitr 2022. The new Cadbury Dairy Milk Kurma offers the smooth chocolatey taste and the goodness of kurma or dates, which are popularly consumed to break the fast. Cadbury Dairy Milk Kurma is available at Alfamart and Alfamidi. We we are seeing here is the big chocolate brands are localising their seasonal treats to celebrate the biggest and the most important Muslim holiday.

Beyond Finances: The Additional Costs of Data Breaches in SEA

By
Tan Heng Hong
-

Kaspersky finds a single incident can cost an average of $716K for enterprises, $74K for SMBs

22 March 2022

Protecting corporate and personal data has become a necessity for modern businesses in Southeast Asia (SEA), especially for the past two years. Unfortunately, with new threats emerging during the pandemic and the extended period of remote work it introduced, businesses have to tackle both internal financial risks and external cyber threats. Kaspersky today deep dives on the current cost of data breaches in Southeast Asia – monetary and beyond.

The global cybersecurity company’s ‘IT Security Economics 2021: Managing the trend of growing IT complexity’ showed that despite new threats, the costs of data breaches didn’t grow excessively in 2021 worldwide.

A total of 4,303 interviews from businesses with more than 50 employees were conducted across 31 countries in May-June 2021. Respondents were asked about the state of IT security within their organizations, the types of threats they face and the costs they have to deal with when recovering from attacks. Throughout the report, businesses are referred to as either SMBs (small and medium sized businesses with 50 to 999 employees), or enterprises (businesses with over 1,000 employees).

Kaspersky, in this research, discovered only a small 4% increase in the financial impact of data breaches for SMBs ($105k in 2021, compared to $101k in 2020), and a notable 15% decrease for enterprises which fell to $927k from $1.09 million in 2020, below the previous lowest figure from 2017 ($992k).

In SEA, the average cost of a data breach against an enterprise increased slightly at $716k this year from $710k USD in 2020. There is, however, a huge drop when it comes to the financial impact against SMBs. From $92k two years ago, it is only at $74k in 2021.

Yeo Siang Tiong, General Manager for Southeast Asia at Kaspersky

“The significant drop in the cost of data breaches against SMBs here is due to the fact that some of these businesses had to close shops during the height of this health emergency. It took a while before they are able to re-open and start their recovery. The financial impact of data breaches against enterprises has not skyrocketed as we continuously see improvements on businesses’ detection capabilities,” explains Yeo Siang Tiong, General Manager for Southeast Asia at Kaspersky.

“During our customer interactions and also due to the increased media coverages about cyberattacks, more companies are now aware of the price they may pay if they let their guards down. However, once an attack was exposed to the press, the aftermath significantly increases. Reputational impact comes into play and this prove to be more damaging than the upfront monetary aftermath,” adds Yeo.

The average breakdown of the additional cost of a data breach against an enterprise in the region showed that the bulk of the money goes to improving software & infrastructure ($98K), extra PR to repair brand damage ($93k), training existing staff ($90k), employing external professionals ($88k) and damage to credit rating or insurance premiums (84k).

Another research from Kaspersky proved the reputational damage a single data breach can cost a company.

The firm’s research “Mapping a secure path for the future of digital payments in APAC” found out that almost half (42%) of users in SEA will not purchase from an e-commerce provider or any seller which was subjected to a data breach or any form of cyberattack.

A company’s history with data leaks also plays a role when users are choosing their mobile wallet. Almost two in five noted that they will opt for a digital payment provider that was not involved in any kind of data breaches or attacks before.

With the financial and reputational aftermath of a data breach, both enterprises and SMBs are urged to follow the advice below in order to help them mitigate cyberattacks and potentially reduce costs if they suffer a data breach:

  • Ensure the organization is using the latest version of its chosen operating systems, with auto-update features enabled to ensure the software is always up to date.
  • Adopt endpoint solutions, like Kaspersky Integrated Endpoint Security. It enables vulnerability assessment and patch management, to reduce the risk of vulnerabilities being exploited by cybercriminals. This can automatically eliminate vulnerabilities in infrastructure software, proactively patch them and download essential software updates. It also provides behavior detection and exploit prevention mechanisms that discover and stop suspicious endpoint activity.
  • Educate employees on the importance of regularly updating technology and software. For example, IT training courses from the Kaspersky Automated Security Awareness Platform and Kaspersky Adaptive Online Training cover this topic.
  • Develop a special crisis management plan for cybersecurity incidents and ensure that it integrates participants from key departments, including IT Security, IT, legal, government relations, investor relations, customer support and corporate communications.
  • Consider specific training for all of the parties involved – including communication specialists and head of IT security – such as Kaspersky Incident Communications.

Survey Methodology

The Kaspersky “Mapping a digitally secure path for the future of payments in APAC” report studies our interactions with online payments. It also examines our attitudes towards them, which hold the key to understanding the factors that will further drive or stem the adoption of this technology. The study was conducted by research agency YouGov in key territories in APAC, including Australia, China, India, Indonesia, Malaysia, Philippines, Singapore, South Korea, Thailand and Vietnam (10 countries). Survey responses were gathered in July 2021 with a total of 1,618 respondents surveyed across the stated countries.

The respondents ranged from 18-65 years of age, all of which are working professionals who are digital payment users.

Through this study, when the behavior of the population of a market is generalised, it is in reference to the group of respondents sampled above.

Nitori Retail Launches First Store in Singapore At Courts Nojima The Heeren

By
Tan Heng Hong
-

Opening promotions, gift with purchase and free delivery for furniture with minimum spend of $599 from 31 March – 18 April 2022

Singapore, 22 March 2022 – Japan’s largest furniture and home furnishing retail brand, Nitori Retail, will make its debut in Singapore on 31 March 2022. Spanning 31,630 square feet on level four of COURTS Nojima The Heeren, 260 Orchard Road, Nitori’s second Southeast Asia showroom concept store aims to provide top-tier home furnishing products and services with quality assurance and guaranteed low prices for maximum customer satisfaction. Shoppers can now also explore Nitori’s full range of products at https://www.nitori.com.sg/.

Homeowners and interior designers will be spoiled for choice with products to fit every colour scheme and interior themes such as Simple, Natural, Vintage, Feminine and Japanese Modern. Mirroring the ease of shopping in-store, the e-commerce platform was designed to take the stress out of home shopping and offers a solution to choice paralysis by empowering shoppers to browse according to product categories, colours and styles. Homeowners can also pick up tips and tricks from informative guides available on the website.

Soichi Oda, Executive Officer & Head-ASEAN at Nitori Holdings Co. Ltd said, ”As the largest furnishings and interior brand in Singapore, Nitori has been committed to enriching the homes of people all over the world over the last 55 years. With over 20 active years working with manufacturers in Southeast Asia, we are very excited to finally be expanding our retail footprint into the region. Our central location at COURTS Nojima The Heeren in Singapore is strategic and in line with our aim of enabling Singaporeans from all walks of life to freely design their homes with comfort and fun in mind.”

Wide Array of Products

By managing all aspects of the business from product planning, design, manufacturing, distribution and sales of over 90% of products retailing at the store, Nitori is uniquely positioned to offer a wide variety of great quality products that boasts form and function at affordable prices ranging from $3.90 for a pack of 40 Double Zipper Freezer Bags to $3,199.00 for the 3 Seat Recliner Sofa Anhelo.

3 Seat Recliner Sofa Anhelo $3199

True to Nitori’s customer-centric approach and dedication to bring joy to everyday living,  shoppers can expect to find exceptionally innovative designs that are stylish and functional for all areas of the home at affordable prices. Nitori helps homeowners explore and discover new design ideas with a wide range of large furnishings and interior accessories from four main categories, Furniture, Decor & Home Fashion, Series Collection and Featured Collection, and a combination of 27 sub categories.

Kitchenboard Ligare Set $1849

Some of Nitori’s best selling items include the Coffee Table N-Hibari 120 MBR that retails at $599.00 The nifty coffee table available in a Middle Brown shade is the perfect companion for our work from home set up. The Kitchenboard Ligare set in white that retails for just $1,849.00 is a sturdy and compact kitchen cabinet designed specially for modestly sized Asian homes with dedicated cubbies to store kitchen staples like rice cookers and microwave ovens. The Aroma Diffuser George in Sand Graffiti scent that retails at $19.90. Inspired by the refreshing fragrance of an early winter beach, the 120ml diffuser is set to transport you to the cool calm wintery beach for up to five weeks.

Aroma Diffuser George in Sand Graffiti $19.90

Nitori Originals – Bedding Products for Quality Sleep

N-Cool Comforter $139

For one of the most sleep deprived nations of the world, Nitori Original N-Cool Technology bedding products are a must-have. Ranging from comforters, pillow pads, fitted sheets, pillowcases and even rugs, Nitori created the N-Cool line designed with Nitori’s proprietary contact cooling sensation (N-cool) surface. The one-of-a-kind fabric is antibacterial with deodorising treatment, as well as water-absorbent and quick-drying. The machine washable fabric is created utilising Nitori technology, which involves kneading “cold ores” into the yarn through special processing, resulting in a silky smooth and cooling fabric. This unique technology enables the N-Cool line to absorb body heat and offer a cooling touch upon contact, resulting in a long-lasting cool sensation. With diverse shoppers’ preferences in mind, Nitori has created three distinct degrees of cool contact fabric with varying levels of coolness, namely: N-Cool, N-Cool Super, and N-Cool W Super.

Hotel Style Pillow N-Hotel 2

Turn everyday into a relaxing staycation with Nitori’s Hotel Style Pillow N-Hotel 2 that retails at just $29.90. The machine washable pillow features specially processed ultra-fine microfiber that feels soft as a feather. Its high elasticity lets your head sink in slowly and envelops you for the ultimate sleeping comfort. It is also gusseted so that it retains its shape for a long time.

Sustainability as Priority

As an eco-conscious household brand, Nitori has been actively taking steps to incorporate green initiatives into its operations by reducing their carbon footprint. Sustainability actions include the use of eco-packaging materials such as pulp cushioning material packaging for finished products in place of styrofoam cushioning, and product development using eco-friendly and recycled materials. In line with this and in their bid to curb the use of single-use plastic bags, shoppers are encouraged to bring their own bags or purchase Nitori eco shopping bags at sizes S, M and L priced at $1.90, $2.90 and $3.90 respectively.  Plastic bags will also be available at $0.10 each for small purchases.

Future Expansion Plans

On track “to enrich homes around the world”, Nitori Retail is set to open 10 stores in Singapore over the next five years and 3,000 stores and achieve sales of three trillion yen by 2032 across the world.

Nitori is primed to be one of the most versatile and economical furniture stores yet.

Opening Promotions 

In commemoration of Nitori’s grand launch in Singapore, homeowners and interior designers can realise their dream home and furnishing needs with Nitori from 31 March 2022 and be rewarded with exciting promotions from 31 March to 18 April.

1. Purchase above $70.00 for a Free Original Shopping Bag

2. Delivery for Furniture: Purchase $599.00 above and enjoy free delivery (worth $40.00 for furniture delivery)

3. Purchase N-sleep Bed matless and get a Free N-Sleep Pillow pad

Nitori Retail: 

Address: COURTS Nojima The Heeren 260 Orchard Road Level 4 Singapore 238855

Operating Hours: 11am-10pm / 365days

Contact: 6916 3861

Website: www.nitori.com.sg

Instagram: https://www.instagram.com/nitorisingapore/

Facebook: https://www.facebook.com/nitorisingapore/

New Emina Cheese Shred that is easy to shred ideal for breads, cakes, martabak

By
Tan Heng Hong
-

PT Emina Cheese Indonesia has unveiled Emina Cheese Shred (Mudah Diparut), a new cheese product for foodservice application. With a soft texture Emina Cheese Shred is designed to be easy to shred and is ideal to mix with food or act as a topping. The cheese block is said to be suitable for cakes, breads and martabak.

Playmore Plus Cooling Vit C offers vitamin C in a sugar-free candy format

By
Tan Heng Hong
-

Playmore Thailand has launched Playmore Plus Cooling Vit C in an easy-to-consume candy format for consumers who want the benefit of vitamin C. The new sugar-free candy contains 87mg of vitamin C to help strengthen the immune system. It is priced at THB 20 at 7-Eleven.

The company has launched Playmore Double C Vitamin Drink in Vietnam that delivers 500mg of vitamin C per bottle. Now it is tapping into the familiar sugar confectionery format to offer the same benefit albeit in a lower dose.

Baking From the Heart Made Easy With Cadbury!

By
Tan Heng Hong
-

Cadbury Dairy Milk encourages Malaysians to bake from the heart this Ramadan with their exclusive baking sheets, designed to make baking easy and hassle-free.

KUALA LUMPUR, 21 March 2022 – The tradition of gifting kuih raya has been passed down through the generations, with supermarkets displaying all different types of sweet treats during Ramadan, waiting for festive shoppers to bring them home. The spirit of gifting and generosity is especially strong during the month of Eid, and this Ramadan, Cadbury is calling all Malaysians to bake from the heart, spreading sincerity and love with friends and family by personally baking Kuih Raya Dari Hati with Cadbury’s easy and delicious recipes to create kuih raya with a special personalized touch.

Baking may seem like a challenge for novices, with recipes requiring the utmost accuracy, not to mention the various gadgets and tools needed to measure out ingredients for the perfect pastry. Because of this, kitchen newbies could be hesitant to try their hand at baking, opting instead to buy ready-made kuih raya from the grocery store or online. Cadbury deeply understands this, and has produced baking sheets as a companion to their kuih raya recipes in time for Ramadan this year.

From 1st March till 31st May, Cadbury Dairy Milk’s 160g bars will be wrapped with baking sheets consisting of one (1) recipe and baking template. The baking sheets are printed with designated templates, complete with instructions on how to make measuring tools from it. The best part? The measuring tool measures out the exact amount of ingredient you need for its accompanying recipe! Together with the recipe, step-by-step instructions as well as visuals, it has never been easier to bake!

There will be a total of 8 recipes for this year’s festive campaign, with 6 available on the campaign microsite and in physical sheets with Cadbury Dairy Milk bars, while 2 recipes will be exclusively available online-only.

The featured kuih raya recipes are:

  • Cadbury Cheese Biscuit
  • Cadbury Batik Cake
  • Cadbury Chocolate Mini Basque Burnt Cheesecake
  • Cadbury Chocolate Tart
  • Cadbury Melted Chocolate Cheesecake
  • Cadbury Chocolate Pudding*
  • Cadbury Chocolate Fudge Cookies*

*Online-only

However, even with the right tools and equipment, baking for the first time might still be a little intimidating to most of us. This April, Cadbury Dairy Milk will be collaborating with Celebrity Chef Anis Nabilah for exclusive livestream sessions, guiding attendees through baking Cadbury’s Kuih Raya Dari Hati. Together with host Azura Zainal, Chef Anis will be giving out tips and tricks to ensure baking these delicious treats are as easy as can be! The livestreams are free, needing only a few simple steps to sign up as an attendee:

  1. Scan the QR code on the baking sheet to be directed to Cadbury’s Raya 2022 microsite. Alternatively, access the microsite via the link here: www.resipiraya.cadburyoreo.com.my 
  2. Fill in the details accurately on the livestream sign up form.
  3. Attend the exclusive livestream session with Chef Anis Nabilah with Host Azura Zainal and get ready to bake yummy kuih raya with Cadbury!

Cadbury is also giving away amazing prizes worth up to RM20,000 just for signing up. The prizes on offer include a branded premium fridge, an electric oven, and more. Early bird sign-ups will also be in the running to win a special kit that contains all the ingredients you need to bake these Kuih Raya Dari Hati.

“For the past two years, many Malaysians have spent their Raya celebrations away from their hometown, which makes this year’s festivities all the more meaningful. Cadbury Dairy Milk wants to help Malaysians instilling sincerity into Raya preparations,” said Arpan Sur, Head of Marketing for Mondelez International, Malaysia and Singapore. “Last year, we created a series of carefully crafted easy and delicious recipes, and this year we’re upgrading it by designing these baking sheets, ensuring that anyone can bake! With these baking sheets, we hope everyone will be able to bake their own kuih raya full of Cadbury goodness and sincerity, truly delivering the meaning behind this campaign’s tagline: Kuih Raya Dari Hati”

Keep your eyes peeled for Cadbury Dairy Milk products that are available in all major Hypermarkets and Supermarkets. For more information on Cadbury Dairy Milk Malaysia, check out the Facebook page at https://www.facebook.com/CadburyMalaysia.

 

NEW BALANCE INTRODUCES THE CT302

By
Tan Heng Hong
-

A new court silhouette where the familiar meets the unfamiliar

KUALA LUMPUR, 21 MARCH 22 – New Balance is excited to introduce the CT302, a new court silhouette that exemplifies exaggerated minimalism with design rooted in the brand’s heritage and traditional court  silhouettes. The campaign, styled and produced by an all-female team, will be introduced with New Balance face of brand athlete, Coco Gauff. The first release of the CT302 will be available globally beginning March 2022.

The CT302 transcends trends with a thoughtful refresh and fashion edge. Featuring an oversized N logo,  the new silhouette brings in tones from the Shifted category, which houses lifestyle styles like the 327,  237 and 57/40. The midsole remains familiar but with updated contemporary features like the higher  platform in comparison to archived court models. Other design features include a larger back tab,  rounded edges, a larger scale outsole, and an asymmetrical tip with a higher medial side.

This new release offers a mix of suede and rubber on the tip with leather and synthetic leather  throughout. The tongue has only one layer of nylon to allow for the color to come through, giving it a vintage feel.

The first launch of the CT302 will come in a white and light blue colorway with additional releases throughout 2022. It is available in the New Balance Pavilion KL store and Crossover Online along with the Crossover store in Sunway Pyramid, on 19 March onwards at the price of RM429. For more information and to learn more about the CT302, visit NewBalance.com and follow New Balance on Instagram and Facebook.

Click here to purchase on Shopee.

Starbucks Announces Regional Partnership with Grab

By
Tan Heng Hong
-
  • Customers can earn more Starbucks Rewards on their orders through an integrated loyalty program
  • Wide-ranging partnership will cover Southeast Asia’s six largest markets by 2024
  • Expands the Starbucks FoodShare program to communities in Southeast Asia

Malaysia, 21 March 2022 – Starbucks today announced an integrated partnership with Grab, Southeast Asia’s leading superapp, across six markets, including the Philippines, Thailand, Singapore, Malaysia, Indonesia, and Vietnam. The partnership will provide customers across Southeast Asia with a seamless Starbucks Experience, allowing them to earn Starbucks Rewards benefits on purchases through Grab, have more ways to order and pay in stores, and enjoy their Starbucks orders sooner with last-mile delivery fulfilment through Grab’s delivery network.

Customers will be able to enjoy more personalised and convenient experiences that deepen their connection to Starbucks through a range of Grab services including GrabPay, GrabRewards, GrabFood, GrabExpress and GrabGifts. Building on Starbucks and Grab’s shared commitment to creating positive impact, the partnership will also help provide food assistance to communities in need across Southeast Asia, while reducing food waste, through the expansion of Starbucks FoodShare food donation program, starting in the Philippines this March.

“As one of the most digitally connected regions in the world, Southeast Asia continues to inspire us to elevate the Starbucks Experience,” said Erin Silvoy, vice president, product and marketing, Starbucks Asia Pacific. “Our partnership with Grab allows us to provide more options for customers to create a Starbucks Experience that is right for them, while also helping to deliver a positive impact in the communities we serve through the FoodShare program.”

“Consumers like the convenience of food delivery but they also enjoy meeting up with friends in Starbucks over a cup of coffee. We believe the online ordering and in-store dining experience will become more connected, as brands in Southeast Asia look for ways to bridge these channels. We are excited to be working with Starbucks, one of the most iconic and loved coffee retailers, on this wide-ranging partnership to deliver a more personalised, rewarding, and seamless experience to our customers,” added Saad Ahmed, Managing Director, Commercial at Grab.

Integrated loyalty program

A first for Starbucks in Southeast Asia, Starbucks will integrate Starbucks Rewards with the Grab platform so that customers can enjoy more ways to earn rewards on their Starbucks orders. Starbucks Rewards members will be able to link their accounts with GrabRewards to earn both Stars and GrabRewards points for every order made through GrabFood. In the future, customers will also have the option to sign up for a Starbucks Rewards membership via the Grab app and redeem free beverages, birthday treats, and exclusive offers . The company will introduce this new feature in the Philippines in the second half of 2022, with plans to expand to additional Southeast Asia markets by 2024.

Delivering seamless customer experiences across Southeast Asia

Customers will be able to enjoy the Starbucks experience through expanded options and solutions through Grab including:

  • Pay with the same e-wallet online and in-store: Customers will have the option to pay for their orders via their GrabPay e-wallets in-store and in-app, giving them more ways to earn GrabRewards as well as Starbucks Rewards Stars.
  • Order online for in-store pick-up via GrabFood: Customers can skip the line and order their favourite food and beverage items directly from GrabFood’s self-pick up feature, which will inform them when their orders are ready for pick up.
  • Instant delivery via GrabExpress: Customers can get their favourite Starbucks food and beverages delivered to their doorsteps faster than before by GrabExpress, when they order via Starbucks owned channels.     
  • Social gifting through GrabGifts: Customers can now purchase and send pre-loaded Starbucks gift cards to friends and family via the Grab app in the Philippines, Thailand, Singapore, Malaysia, Indonesia, and Vietnam.

Creating Positive Impact through Starbucks FoodShare program

As part of Starbucks People Positive aspirations, focused on enhancing the well-being of all who connect with Starbucks, the company will launch its FoodShare food donation program this March in the Philippines, starting with 40 stores in the Metro Manila area. Starbucks regional partnership with Grab will enable participating stores to connect with Grab drivers to pick up food donations from stores daily and deliver them to local non-profit organisations such as the Philippine Food Bank Foundation. Starbucks aims to expand the reach of the program to more communities in the Philippines, as well as additional markets throughout Southeast Asia.

FoodShare started in 2016 after Starbucks partners (employees) advocated for a program that would allow stores to donate unsold food and distribute it to people facing hunger in communities across the U.S. FoodShare is now available at 100% of US and Canada company-owned stores.

Since entering the Southeast Asia region over 25 years ago, Starbucks has expanded to more than 1,882 stores across the Philippines, Thailand, Singapore, Malaysia, Indonesia, and Vietnam, with more than 19,853 partners proudly wearing the green apron.  The company is committed to driving continued sustainable growth by investing in digital innovations that deliver meaningful value and convenience and social impact initiatives that create positive impact in the communities we serve.

 

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