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Get Free Slurpee or ANDA Mineral Water When You “MyDebit Je with Your ATM Card” At 7-Eleven

KUALA LUMPUR, 29 Nov 2021 – 7-Eleven Malaysia, in collaboration with Payments Network Malaysia Sdn Bhd (“PayNet”), the operator of the MyDebit card scheme, launched the latest exciting Gift With Purchase (GWP) campaign where customers will be rewarded when they participate in the “MyDebit Je with Your ATM Card” campaign which runs from now until 31 December 2021 to encourage more 7-Eleven customers to perform cashless payments.

To participate, customers just need to spend a minimum of RM20.00 in a single receipt using their MyDebit ATM card at any 7-Eleven Malaysia store and while stocks last. A barcode will be auto-generated in the receipt. Show your receipt to the cashier and get rewarded with exciting gifts!

Campaign Period & Gifts

  • 23 November to 12 December 2021: One (1) FREE Slurpee 12oz (assorted)
  • 13 December to 31 December 2021: One (1) FREE ANDA Natural Mineral Water (600ml)

7-Eleven Malaysia’s General Manager of Marketing, Chin Hor Wai, said: “We always believe in providing our customers unrivalled convenience, and with the availability of MyDebit payment at all our outlets nationwide, one can easily visit any one of our stores any day as our presence is widespread. This campaign is the ideal way to express our gratitude to our customers by providing them with convenience and rewarding them for their loyalty.”

“Besides encouraging the use of cashless payment methods – such as MyDebit ATM card – that are safe, convenient, and seamless, we strive to enhance our customers’ shopping experience by providing further convenience with a wide array of in-store services such as bill payment and reload services and the acceptance of credit cards and e-wallets.  We want our customers to enjoy maximum convenience when shopping with us,” Chin added.

For more information on the MyDebit Je with Your ATM Card Gift With Purchase (GWP) campaign and full terms and conditions, visit www.7eleven.com.my or follow 7-Eleven Malaysia’s official social media pages at 7ElevenMalaysia.

Wonda Coffee Introduces a New Instant Coffee Range in Malaysia

  • WONDA Coffee’s latest range will enable consumers to enjoy a premium coffee experience with an affordable price tag.
  • WONDA Instant Coffee is the brand’s first Instant Coffee in the world!
  • WONDA Coffee will provide sampling of their latest products at top retail outlets to give consumers a taste of their premium coffees

KUALA LUMPUR, 26 November 2021 –  Since their entry in the Malaysian market, WONDA Coffee has quickly grown to become a favourite coffee brand. From premium ready-to-drink (RTD) coffee to 3-in-1 premix coffee, WONDA Coffee’s many variants continue to draw consumers to the brand for a Cup of Joe that tastes like freshly brewed coffee. Continuing to expand their current offerings for consumers in Malaysia, WONDA Coffee has decided to launch its first Instant Coffee range in Malaysia. With the positive growth of WONDA Coffee RTD range, the market has given WONDA Coffee the confidence to grow their brand further expanding their footprint in the hot coffee segment.

The past few years has seen more and more consumers shopping for mainstream and premium coffees, driving aggressive growth for the instant coffee segment. This consumer behaviour was further enhanced during the COVID-19 pandemic, as home based consumption of coffee increased and consumers started infusing their own style in their home brewed cups of coffee. This change in buying habits and behaviours, catapulted instant coffee ranges to become the fastest growing segment within the hot coffee category.

Leveraging these trends and responding to the changing preferences of customers, WONDA Coffee’s move into this segment, not only allows the brand to expand its product portfolio but also bring a WONDA-ful blend of gourmet coffees for Malaysians without burning a hole in their wallets.

“Over the past few years, WONDA Coffee and our products have always been crafted to excite Malaysians with innovative product offerings and engaging marketing strategies, helping us to become one of the fastest growing brands within this category for 5 consecutive years. This growth would not be possible without the support of our loyal customers and therefore, as we grow, we will continue to bring new products for them. It is with great excitement that we are introducing more premium and gourmet coffees in an instant coffee format to bring a brand new WONDA Coffee experience for our customers. Our new range will continue to take our customers taste preferences into consideration while offering a delightful creamy texture and giving our consumers more value for their purchases,” said Yee Pek Kuan, Vice President of Marketing at Etika Sdn Bhd.

Bringing an aromatic blend of beans, WONDA Coffee’s latest instant coffee will be made available in two exciting variants, namely WONDA Gold Class Instant Coffee and WONDA Premium Class Instant Coffee.

The WONDA Gold Class Instant Coffee is a blend of single origin Robusta and Arabica coffee beans that lends your everyday brew a richer taste and a smoother coffee texture. Packed in a 100g modern glass jar and prepared using a freeze dried technology, this coffee mix consists of frozen coffee granules that give your home coffee a renewed freshness and a premium café taste. Whereas the WONDA Premium Class Instant Coffee is 100% of Arabica beans from Brazil single origin, proving a smooth and balanced coffee taste which is available in a stylish 100g jar as well as refillable 100g and 50g pouches.

Both the blends will allow consumers to enjoy a perfectly delightful cup of coffee, with the right notes of bitter, sweet and sour, giving it a taste of just brewed coffee. Customers can also look forward to customising their coffees based on their own taste, choosing to make cappuccinos, lattes or even dalgonas with WONDA Coffee’s gourmet instant coffee.

The new WONDA Instant Coffee range will be made available to consumers in addition to their existing products including RTD coffees, that match the urban on-the-go lifestyle and premix coffees that allow customers to enjoy a hot cup of coffee at an instance’s notice.

WONDA Coffee is offering samplings of WONDA Instant Coffee at selected retail outlets over the upcoming weekends so stay tuned to WONDA Coffee’s Facebook page https://www.facebook.com/WondaCoffeeMalaysia.

CELEBRATE THE FESTIVE SEASON WITH A SERIES OF NEW MENUS AT CÉ LA VI

Singapore, 24 November 2021 – CÉ LA VI presents a series of seasonal menus to celebrate the year’s end. The special offerings will include a month-long festive five-course dinner menu, and a five-course Christmas Eve and Christmas Day dinner menu, along with an indulgent New Year’s Eve five-course dinner menu. Each thoughtfully curated menu offers a tantalising feast of traditional festive classics with a contemporary Asian twist. Guests and their loved ones can savour a celebratory meal in stunning surroundings overlooking the breath-taking Singapore skyline while toasting to the holiday season and the new year. 

From 29 November to 23 December, guests can relish in the delectable festive five-course dinner menu (S$128+) available from Mondays to Thursdays. Highlights include starters such as the Scallop Sashimi with grapefruit yuzu vinaigrette and Asparagus & Mushroom Cappuccino with braised leek. The meal unfolds with entrees and mains such as Pan Seared Foie Gras with sea urchin, pineapple chip, and berry chutney and Red Wine Glaze Wagyu Beef Short Rib with parsnip kombucha puree and salted kampot pepper. To end the meal on a sweet note, guests can delight in Rudolph In Blackforest, a smoked chocolate mousse with vanilla compote, brownie sponge, served with a side of cherry vanilla sorbet (also available a la carte, S$22++).  

On Christmas Eve and Christmas Day, guests can indulge in a five-course dinner menu (S$188++) with highlights such as Kuih Loyang & Foie Gras served with plum jam and gingerbread and Salmon Tataki with a side of spinach dressing and micro herb salad. Starters will be followed by larger plates like the Butter Poached Bay Lobster dressed with miso hollandaise and caviar, and Wagyu Beef Short Rib served with mulled wine and parsnip kombucha puree. The festivities are incomplete without the quintessential Christmas Present, a rich fruit cake, orange and dark chocolate cremeux with whisky vanilla mousse. 

For those looking to indulge in an afternoon of bubbles, CÉ LA VI is inviting guests to their free-flow brunch from 12pm – 3pm on Christmas Day and Boxing Day. Enjoy 3 hours of bottomless Prosecco, wine, spirits, beer and cocktail (S$98++) with an upgrade option for Billecart-Salmon Champagne (S$48), complimenting a festive twist on their a la carte Breezy Brunch menu. 

For the extra holiday cheer, CÉ LA VI will be featuring a special festive cocktail that will be offered throughout their venue from 1 December – 26 December. Cocktail enthusiasts can sip on Ginger Firecracker (S$25++)a rich cocktail inspired by the classic Old Fashioned with a profile of marmalade and gingerbread, and tasting notes of warm chocolate orange and spiced banana. Inspired by the classic Old Fashioned, Ginger Firecracker is made with Monkey Shoulder, Sweet Vermouth, White Chocolate, Ginger and Orange. 

On New Year’s Eve, guests are invited to a spectacular five-course dinner menu (S$258++). The feast begins with Triple Celebration, a Chef’s selection of stormshell clam, scallop sashimi and Fine de Claire Oysters with laksa mayonnaise, grapefruit vinaigrette, yuzu soyu sabayon, seagrapes & caviar. The second course features dishes such as Chawanmushi with mushroom dashi and sea urchin, followed by Lobster Tail with miso hollandaise and ikura. Revel in Tuwinga Black Angus Ribeye with parsnip kombucha puree, red wine glaze and onion jam before finishing on a sweet note with White Nighta decadent Champagne mousse with Champagne vanilla sorbet and grape compote. 

Christmas is a special time of the year, and CÉ LA VI invites guests to spend time with loved ones safely, all managed within the limits of the recent dine-in regulations. Guests are required to show proof of their full vaccination status or provide a negative PET result for the duration of his/her dine-in from MOH-approved Covid-19 test provider. Guests must check in via the TraceTogether app and will be ushered to their seats. Guests can browse through the QR code menu and place all orders with any of the CÉ LA VI staff to enjoy at their table.

Reservations are required and tables are limited to 5 pax following the Government’s regulations. Reserve your table online here, by phone at +65 6508 2188 or email at reservation-sg@celavi.com

CÉ LA VI Festive 5-Course Dinner Menu Details

CÉ LA VI Restaurant

Dates: 29th November – 23rd December, Monday to Thursday

Price: S$128++

Seating: Al fresco and indoor open-air dining tables available. Please note that in the case of wet weather, outdoor table reservations cannot be guaranteed.

CÉ LA VI 5-Course Christmas Eve & Christmas Dinner Details

CÉ LA VI Restaurant

Dates & Times: 24th, 25th & 26th December

Price: S$188++

Seating: Al fresco and indoor open-air dining tables available. Please note that in the case of wet weather, outdoor table reservations cannot be guaranteed.

CÉ LA VI New Year’s Eve 5-Course Dinner Menu Details

CÉ LA VI Restaurant

Dates: 31st December

Price: S$258++

Seating: Al fresco and indoor open-air dining tables available. Please note that in the case of wet weather, outdoor table reservations cannot be guaranteed.

Malaysian Top Homegrown MSMEs and Brands Achieved Million-Ringgit Sales in a Single Day During Lazada 11.11!

 

  • Top local brands saw sales spike by more than 25x compared to a typical day
  • Buyers increased by 24x in the first 2 hours of the 11.11 Sale
  • Nearly 1 in every 2 newly onboarded sellers secured first sale in less than 7 days

KUALA LUMPUR, 24 NOVEMBER 2021 – More than 25 times as much sales was generated by Lazada’s 11.11 Biggest One-Day Sale for top Malaysian homegrown brands compared to a typical day, with top micro-small-and-medium-sized enterprises (MSMEs) exceeding the one-million-ringgit threshold in a single day. 

As the local economy gradually recovers, local MSMEs continue to develop at a robust pace, with nearly 1 in every 2 newly onboarded businesses securing their first online customer within less than 7 days after going live, in the lead up to the recent Lazada 11.11 shopping season. 

“It is exciting to see that local MSMEs and homegrown businesses are embracing digitalisation and showing a healthy growth trend, from store set-up to their first successful sale and beyond, as seen during the recent 11.11 Sale. We are inspired by their resilience and will continue to support their growth by connecting them to our community of online shoppers,” said Darren Rajaratnam, Chief Operating Officer, Lazada Malaysia. 

According to Lazada’s latest Digital Commerce Confidence Index (DCCI) report, 76% of Southeast Asia’s online sellers stated that they are optimistic about future growth despite a challenging operating environment. The findings also indicated that ahead of the year-end online shopping festivals, such as 11.11 and 12.12, businesses looked to ramp up their inventories and staff levels. 

Businesses saw their preparations bear fruit as Lazada Malaysia saw a 24x increase in local buyers on its platform during the first 2 hours of the 11.11 sale this year, compared to an average day during the same period, demonstrating a burgeoning trend of midnight bargain hunters with a high purchase intent. This upward trend served as a springboard for local businesses to gain new customers and accelerate their digital growth. 

Johnson, owner of The Hopz Sdn. Bhd, said: “Even though our store only went live on Lazada just two months ago, we are immensely thrilled to have our sales reach over one million ringgit in less than 24 hours on 11 November. Not only that, our store followers rapidly increased by more than 26% after the Lazada 11.11 Sale. We are grateful to Malaysians for supporting local MSMEs on Lazada during these uncertain times and we are also thankful to Lazada for providing the tools, training, and support for local entrepreneurs to grow our business seemingly overnight.” 

Koo Ye Fei, founder of popular homegrown mattress brand, NeckPro, said: “This year is our 5th year participating in Lazada’s annual 11.11 Biggest One-Day Sale and as always, our brand continues to offer great value to customers. In the recent 11.11, not only did we experience a phenomenal 25x sales uplift compared to a normal day, we also further strengthened our brand by spreading awareness, winning new customers, and gaining market share on LazMall.” 

11.11, dubbed the year’s most anticipated shopping event, is widely regarded as the mother of all online sales. First introduced by Lazada to Southeast Asia in 2013, Lazada’s ‘11.11 Effect’ has now become the industry standard, popularising double-digit mega sales and cultivating a vast online shopping community across the country – propelling economic activity in the digital space. Being one of the first major ecommerce players in Malaysia that shaped the thriving modern-day digital economy, Lazada has been a key driver of digital transformation for both local MSMEs as well as large corporations. 

For more info on Lazada, please visit: https://lzd.co/MegaSale

To sign up on Lazada as a seller, please visit: http://lzd.co/SellOnLazadaMY

For more info on Lazada’s Pintar Niaga package for MSMEs, please visit: http://lzd.co/SellerPPN

MAGGI – 5 Teen Chefs Emerged As Champions In MAGGI Nationwide Cooking Competition

MSSCC 2021- Grand Winner, Rafidah

Approximately 1,000 students from 350 schools in Malaysia participated in the MAGGI® Secondary School Cooking Competition 2021

Kuala Lumpur, November 24, 2021 – The recently-concluded MAGGI® Secondary School Cooking Competition 2021 (MSSCC 2021), organised in collaboration with the Ministry of Education Malaysia, returned this year with the theme “Anda & MAGGI, Sajikan Kelainan Untuk Inspirasi Harian” (You & MAGGI, Serving Different Dishes for Daily Inspiration), set to discover and nurture outstanding culinary talent amongst the youth in Malaysia.

Approximately 1,000 aspiring young students, aged between 13 to 15 years old from 350 schools across the nation displayed not just their extraordinary cooking talent, but also to make the right nutritional choices with the ‘Pinggan Sihat Malaysia’ or ‘Suku-Suku Separuh’ (Malaysian Healthy Plate / Quarter-Quarter Half) concepts towards building healthier eating habits.

The MSSCC 2021 marks MAGGI®’s 25th year of collaboration with the Ministry of Education Malaysia, serving as a nurturing platform for the younger generation to cultivate culinary and life skills, knowledge and self-efficacy which are critical towards confidence building and character development in their lives.

Geetha Balakrishna, Business Executive Officer of MAGGI®, Nestlé (Malaysia) Berhad

According to Geetha Balakrishna, Business Executive Officer of MAGGI®, Nestlé (Malaysia) Berhad, “Catering to the new reality post COVID-19 pandemic, we moved the competition from on ground activation to a fully virtual platform for the first time this year, enabling all students to participate without compromising on health and safety. As many school children are still staying home due to the pandemic, this is the opportune time for them to cultivate their cooking skills. This competition continues serves as a platform for these young talents to showcase their hidden talents as well as a knowledge sharing opportunity through various educational modules by industry experts.”

MAGGI Chef, Chef Sharifah Hamidah

Participants were required to submit their recipes in a video format and were judged based on the creative use of ingredients, cooking skills, presentation and culinary inspiration. Four brand-new online learning modules via Google Classroom were also introduced through a collaboration with celebrity Chefs and cooking personalities to support the continuation of learning during the COVID-19 pandemic.

The four learning modules consists of:

  • Healthy and Balanced Cooking’ with MAGGI® Chef, Chef Sharifah Hamidah and Nestlé Nutritionist Mrs. Ven Luan;
  • Learning Food Safety and Hygiene’ with MAGGI® Chef, Chef Muluk;
  • Professional Food Styling Tips’ with celebrity chef and TV host, Chef Sherson Lian; and
  • Building your Self-confidence’ with Brand Ambassador for MAGGI® CukupRasa, Datin Paduka Eina Azman.

From a total of 16 winners representing 13 states and 3 federal territories, five national winners were eventually selected as champions, comprising of:

  • Rafidah Fitri Binti Hamidzol, 15, from SMK Syed Alwi, Perlis;
  • Muhammad Faaris Salihin Bin Mohd Firdaus, 13, from Sekolah Sultan Alam Shah, Putrajaya;
  • Nursyafiqah Binti Mohd Azmi, 14, from SMK Intan Perdana, Negeri Sembilan;
  • Yap Mei Wei, 13, from SMJK Katholik, Selangor; and
  • Jaymee Ong Miin Li, 15, from SMJK Heng Ee, Pulau Pinang.

According to Rafidah Fitri Binti Hamidzol, the Grand Winner of MAGGI® Secondary School Cooking Competition 2021, “My grandmother’s cooking was the inspiration for my Mixed Herb Rice and Tilapia Wrap Satay (Nasi Ulan & Sate Lilit Ikan Tilapia) recipes. Among the ingredients that I used were herbs and vegetables that I grow around my home. With this recipe, I hope to reintroduce healthy, nutritious traditional cuisine especially to young Malaysians.”

First runner-up Muhammad Faaris Salihin Bin Mohd Firdaus, who prepared a Shrimp with Padang Sauce (Udang Sos Padang), said he was inspired to take up cooking after his mother passed away. “I took up the responsibility of preparing the meals for my father and siblings. I hope that my culinary efforts will bring a smile to their faces,” he said.

Other winning recipes include Nursyafiqah’s oil-free and nutritionally balanced Korean Egg Roll, Yap Mei Wei’s Rainbow Fried Rice (Nasi Goreng Pelangi) which utilises colourful ingredients depicting hope, joy and success, and Jaymee Ong’s Bird’s Nest (Sarang Burung) platter that symbolises the bond between families.

“We hope that these winners of the MAGGI® Secondary School Cooking Competition 2021 will become role models amongst their peers who are looking to take up balanced homemade cooking, just as their parents and teachers were role models to them. It has been an inspirational journey for us at MAGGI® as we witnessed these amazing young cooks bring an abundance of energy, confidence, creativity and culinary skills to the table. With continuous support from the Ministry, schools, teachers, parents and the community, we are humbled that this competition continues to support many young Malaysians in developing their culinary talents and enriching their knowledge in making tasty and balanced meals,” added Geetha.

Get to know the 5 winners of the MAGGI® Secondary School Cooking Competition and their winning recipes on https://www.maggi.my/en/nurturing/MAGGI-cooking-competition-2021/

About MAGGI® Secondary School Cooking Competition (MSSCC)

As part of MAGGI®’s commitment to encourage young Malaysians to make better nutritional choices, the MAGGI® Secondary School Cooking Competition aims to inspire and nurture budding chefs to discover the goodness of cooking homemade meals. In partnership with the Ministry of Education Malaysia, the objectives of the MAGGI® Secondary School Cooking Competition is to instil a love for well-balanced home-cooked meals amongst Malaysian students through a fun and interactive format; to promote awareness of good nutrition and to support them in potentially pursuing cooking as a career. Since its inception in 1997, the programme has positively impacted more than 10,000 schools and over 341,000 students.

Explore ‘Art In The City’ with Grab

  • Grab partners with Malaysia’s Cultural Economy Development Agency (CENDANA) as the official E-Hailing Partner to Art In The City 2021.
  • Leverages GrabAds to raise awareness and boost exposure for Art In The City to millions of Grab users on the platform. 
  • Grab provides convenient, safe and affordable mobility solutions for participants to rediscover the arts and culture scene of Malaysia. 

Petaling Jaya, 24 November 2021 – Grab Malaysia announces its support of CENDANA’s ‘Art In The City’ 2021 to help Malaysians rediscover the wonders of the local arts and culture scene as the initiative’s official e-hailing partner. Through this partnership, Grab will provide convenient, safe and affordable access to and from the various event and exhibition locations, and will be supporting specific exhibitions as well as raising awareness of the event by highlighting it on the platform via GrabAds.

The arts and culture sector have been severely impacted due to the pandemic and movement restrictions imposed throughout the past two years, with more than 90% of arts and culture practitioners reportedly negatively affected by the pandemic. In addition, a study by CENDANA also showed that 87% respondents believe that the arts were essential to their lives and 77% agreed that the arts helped them with their wellbeing during the MCO.

The partnership is part of Grab’s continuous commitment to support Malaysia in rebuilding herself in a post pandemic world, by playing a part in the recovery of the local arts and culture sector. Commenting on the partnership, Hassan Alsagoff, Country Marketing Head, Grab Malaysia, said “At Grab, we believe in leveraging our technology and network for the benefit of our communities.  With various exhibitions and events spread out across the city, Malaysians will need convenient, safe and accessible transport options. Hence, we are proud to be AITC’s official e-hailing partner to ensure all participants and visitors have access to affordable rides to the various event sites all around Kuala Lumpur. In addition to that we are also proud to support the success of AITC by highlighting them on our platform to our users.”

Speaking on the initiative, Izan Satrina Mohd Sallehuddin, CEO of CENDANA, shared that partnerships such as these are pivotal in re-energising the industries that are affected by the pandemic.

“We are encouraged to partner with Grab once again in supporting Malaysia’s creative sector in the new normal. Without partnerships like Grab and other partners, we would not have been able to dedicate more than 100 dynamic, colourful and optimistic programmes presented this year at Art In The City. It is through meaningful partnerships like these and the collaborative spirit that holds the potential to truly boost our arts and culture scene despite the pandemic. And we look forward to further collaborations such as these to cultivate arts and cultures in its role as the soul of the nation to truly showcase the strength that it brings to us all,“ shared Izan Satrina.

As the official e-hailing partner to Art In The City 2021, Grab will be providing exclusive Grab rides promos of RM5 off 3 with the promo code GRABTOAITC to provide convenient, safe and affordable access to and from the various event and exhibition locations beginning 25th November 2021.

In addition to providing convenient, safe and affordable rides, Grab will also be supporting ‘Art In The City’ via various sponsorships to support the sustainability and success of the event:

  • Grab is sponsoring 1 million GrabRewards points to the LOVEMYBATIK social media photo contest prizes in conjunction with the LOVEMYBATIK exhibition which will be shown at GMBB.
  • Grab is using GrabAds, its advertising platform, to help raise awareness about AITC to millions of Grab users by highlighting the event on the platform.

Apart from that, Grab will also be exhibiting at the Forest In The City event to educate Malaysians on its Carbon Neutral fee option for rides. The recently launched feature lets consumers add on 10 sen per ride to help neutralise their carbon emissions while using Grab transport services. The amount contributed will then go towards the Tropical Rainforest Conservation and Research Centre, a tree-planting project based in Perak that will help with the absorption of greenhouse gases.

About Arts In The City (AITC) 2021

Taking place from Oct 14  – Dec 28, 2021, Art In The City (AITC) is one of CENDANA’s leading arts platforms which engages with the Malaysian public. It presents a diverse line-up of exciting arts offerings each year including forums, masterclasses, dialogues, product launches and exhibitions in the heart of Kuala Lumpur, as well as selected cities across Malaysia. This year, there is even a festival slated to take place downtown! Come join in the fun at Art In The City, there is bound to be something for everyone!

More details on www.baskl.com.my/aitc

INTRODUCING “THE FOOD OF SINGAPORE MALAYS” – A LANDMARK BOOK BY KHIR JOHARI THAT EXPLORES THE HISTORY OF MALAY FOOD IN SINGAPORE

The respected Malay history and culture researcher’s debut book celebrates not just the cuisine of the Malays, but also the people and culture of the Malay Archipelago

Singapore, 25 November 2021 – “The Food of Singapore Malays: Gastronomic Travels Through the Archipelago” (Marshall Cavendish International) launches on Monday 29 November 2021. Written by Khir Johari, the 624-page book explores how history, geography and cultural beliefs have shaped and influenced Malay gastronomy – and Singapore’s role as a creative kitchen hub in this culinary evolution.

Khir’s first book is 11 years in the making and includes over 400 stunning photographs — mostly shot by photographer Law Soo Phye — of food and culture around the region as well as 32 detailed recipes for key Malay dishes. These range from classics like sayur lodeh and mee siam – a uniquely Singapore Malay dish – as well less well-known dishes like pindang serani, a light, tangy tamarind-based fish broth that is served at home.

THE REAL ROOTS OF MALAY CUISINE

Packed with research and meticulous detail, “The Food of Singapore Malays” traces the evolution of Malay cuisine in four comprehensive sections that guide readers to dip in for bite-sized bits of information, or indulge in a leisurely read if the mood strikes. Along the way, Khir takes readers on a journey through centuries of Malay food history from the 7th century to the present day, with Singapore at the heart of his narrative.

The book kicks off with People, Space and Place, a section that expands our perspective of
Singapore’s history by exploring stories of Singapore Malays. Alongside a narrative of the region’s burgeoning importance as a maritime hub, Khir discusses the many definitions of Malay that exist across the Malay Archipelago. He also focuses on the significance of Kampong Gelam, Singapore’s oldest Muslim quarter dating back to 1819. Khir grew up in the historic Gedung Kuning (Yellow Mansion), once an annex of the royal palace of the Sultan of Singapore. In this sprawling home, his four-generation family lived and some of Khir’s earliest food memories were defined.

Indigenous Ingenuity, the next section, shines a light on the almost-forgotten skill of foraging and how it has shaped Malay cuisine. Foraging, considered the oldest means of acquiring sustenance, requires little to no specialised tools and demands less exertion than agriculture and hunting — making it accessible to a wide spectrum of the community. The Malays developed a sophisticated understanding of how to forage and gather ingredients based on what nature has placed within their reach, from shellfish on our beaches and seafood caught by fishermen, to herbs still existing today, if you knew where to look for them.

The concepts of food as sustenance and medicine are explored in this section, too. Khir explores commonly-used techniques of preservation in Malay cuisine such as salting and fermenting – ingenious ways of extending the shelf life of ingredients in the tropics, especially in a time before refrigeration. The Malay system of traditional medicine is also revealed, in which many everyday dishes – the ingredients, how they are prepared and consumed – are actually preventive measures against potential illness.

A key highlight is the array of flavours in Malay cuisine. While it is generally accepted that there are five core tastes in cuisine — sweet, sour, bitter, salty, and umami, Malay cuisine features 12 flavour categories. Half of these categories are not perfectly translatable into English; “lemak” is a taste category unique to Malay gastronomy, as is umami to washoku (traditional Japanese food).

FOOD AND A SEARCH FOR IDENTITY

The inspiration for “The Food of Singapore Malays” is rooted in both Khir’s childhood in 1960s and 1970s Kampong Gelam, and later on in 1990s California where Khir went to university.

“Being away from family and home, you tend to examine and reflect on who you are,” he says. “I yearned to read in Malay, to taste the food of home, and to rediscover my roots.” He discovered that there were few books dedicated to Malay culture and cuisine, but in books on Southeast Asia, he would stumble across information about life in the Malay Archipelago.

Khir returned to Singapore in late 2007 after a six-year stint teaching mathematics in a California high school. He joined the Singapore Heritage Society where he started heritage trails in Kampong Gelam in 2010 as a way to get people interested in this historic district and its significance to present-day Singapore. “Kampong Gelam wasn’t just my childhood home,” he explains. “It was once upon a time a royal enclave, and the cradle of Malay culture in Singapore.”

Khir became increasingly aware that there is little documentation on Malay cuisine and its relationship with Malay culture, and the idea for “The Food of Singapore Malays” was sparked.

In the section Food as Civilisation, he explores the role of aesthetics in Malay cuisine, such as serving ware for different occasions and plating for festive feasts like nasi ambeng – food appeals not only to one’s sense of taste and smell, but also sight, and a dish must not only convey coherent flavours, bult also express coherent patterns. As with any culture, rituals and mythology in cuisine go hand-in-hand, and this is also highlighted in “The Food of the Singapore Malays”. The book ends with a section on Food and the Politics of Identity, an examination of how Malay cuisine today is the result of the region’s centuries-old global trade in commodities. Considering how shifting borders in today’s society might shape the future of Malay cuisine, Khir poses the question: What is Malay
cuisine today?

IT TAKES A VILLAGE

For over a decade, Khir Johari worked on “The Food of Singapore Malays”. “I was pretty much on my own,” he says. “With information so scattered, you have to be not just a historian, but a botanist, zoologist and anthropologist in order to connect the dots.

His other challenge: “In order to preserve what we have, we need to document. Sometimes, in order to document, we need to first reconstruct.” This spanned the gamut from regional trips to discover older foodways, testing recipes, fact-checking across multiple disciplines – and tapping the Malay community for help. Hundreds of people in Singapore, Malaysia, Indonesia readily contributed with photographs, anecdotes and even their homes once they understood that this book was meant to document their way of cooking and living.

“What began as a personal dream developed into a community project,” shares Khir. “What I hope the reader will find is the story of Singapore Malay food, stitched into a broader story of the people of the Nusantara (maritime Southeast Asia). Our own island is not only a recipient of the creations from all reaches of the Archipelago. It is a creative kitchen hub that continues to turn out its own interpretations of what it means to be delicious, and through that, what it means to be Malay.”

About The Food of Singapore Malays

“The Food of Singapore Malays: Gastronomic Travels Through the Archipelago”, explores in detail the history of the culture of Malay food in Singapore.

Written by Khir Johari, the book reveals how Malay cuisine has evolved to its modern-day form. Readers will discover how history, geography and cultural beliefs have shaped and influenced Malay gastronomy – and Singapore’s role as a creative kitchen hub in this culinary evolution. This landmark book celebrates not just the cuisine of the Malays, but the people and culture of the Malay Archipelago.

This book includes over 400 stunning photographs of food and culture around the region as well as 32 detailed recipes for key Malay dishes.

About Khir Johari:

Khir Johari, 58, is a respected Malay history and culture researcher and the author of “The Food of Singapore Malays: Gastronomic Travels Through the Archipelago”. More than a decade in the making, Khir’s first book is an exploration of the cultural anthropology of Malay food, and a showcase of how food has played a part in moulding Singapore Malay culture.

Grab Malaysia Launches Inaugural ‘Grab Lejen’; Celebrating Partners Who are Transforming The Community

  • Collaborates with renowned Malaysian cartoonist, Ujang, to create comics inspired by the best legendary stories of Grab’s driver- and delivery-partners throughout the year.
  • Mantap GrabBenefits, providing exclusive deals to give back to Grab’s community of partners.

Petaling Jaya, 26 November 2021 – Grab Malaysia introduces its inaugural Grab Lejen initiative to celebrate partners who have been a force for good in the community. Throughout this challenging year, Grab’s community of partners have been nothing short of amazing in their perseverance and dedication to continue serving Malaysians as frontliners. Therefore, this initiative aims to recognise their stories of dedication and further enrich their lives with enhanced benefits.

Commenting on the initiative, Director, Country Operations at Grab Malaysia, Rashid Shukor, says “Our partners have shown us that despite the trying year we have all gone through, there is nothing we cannot overcome as a nation if we show each other a little kindness. With this annual initiative we hope to continue honoring them for their incredible acts of service and kindness while serving fellow Malaysians. In addition, we are also looking to further expand the support Grab is providing them  for  their various needs.”

Showcasing legendary stories with Grab Lejen

Grab Lejen is an annual, month-long crowd-driven appreciation campaign to honor and appreciate the legendary members of Grab’s community of partners. Throughout the year we have seen and heard various stories of how our community has performed incredible acts of kindness and with this we want to continue highlighting those who have showcased what it means to leave no one behind.

To kick off Grab Lejen, Grab is proud to present Grab’s brand film, which showcases a compilation of the amazing stories this past year: GRAB LEJEN LAHIR DARI KESUNGGUHAN

In addition, Grab has collaborated with renowned Malaysian cartoonist Ujang to design comics inspired by the best true stories Malaysians have shared of driver- and delivery-partners going above and beyond the call of duty. These comics will be revealed after Grab’s weekly livestream events throughout the month with the real life partners receiving exclusive rewards from Grab as a token of our appreciation.

Here are two of the comics and stories which received the Grab Lejen recognition recently in the first live stream event for partners:

Mohamad Khairul Bin Gani, Grab Delivery-Partner

The launch of Grab Lejen is part of Grab’s wider commitment to celebrate its community under the banner of Festival Rakan Grab. For more information on these inspiring stories and the annual Grab Lejen initiative, please visit: GRAB LEJEN

Exclusive rewards with Mantap GrabBenefits

In addition to honoring Grab’s partners who have performed exemplary acts of service, Grab is also rewarding all partners by offering exclusive and relevant rewards on GrabBenefits in conjunction with the month-long celebration. These benefits are on top of what is currently already available for partners on GrabBenefits and were curated based on partners’ feedback on what would meet their needs best such as petrol rebates, vehicle maintenance and healthcare coverage.

Some of the special deals include fuel bonuses, discounted rates on car batteries and smartphones as well as on cleaning and hygiene products, and more.  Apart from that, Grab is also engaging with partners via livestream events to further educate partners on how best to leverage GrabBenefits.

*For more information on exclusive cost-saving deals from Mantap GrabBenefits, please visit: FESTIVAL RAKAN GRAB

GrabBenefits is a programme aimed to enrich our partners’ lives by offering them benefits, discounts, and loyalty programmes that allow them to maximise their earnings and save on everyday expenses as well as provide them with protection while they earn. The program consists of 3 main categories:

  • Protection
    Assisting partners in the protection of their welfare. This marks the third year anniversary of GrabInsure which provides Grab partners with work-related insurance coverage that protects both drivers and passengers on every job. This includes Grab’s Group Personal Accident that covers all on-the-job incidents, and the enhanced 24/7 GrabBenefits insurance that covers incidents outside of jobs for delivery-partners. Grab also introduced Grab Daily E-hailing Insurance as a convenient and affordable alternative to annual e-hailing insurance. In addition, GrabBenefits allows partners to conveniently contribute to SOCSO and EPF.Grab also recently collaborated with the Employees Provident Fund (EPF) to encourage Grab’s community of partners to contribute via EPF’s i-saraan programme. In addition, qualified Grab partners will also receive incentives offered by Grab of additional contribution of up to 10%.
  • Savings

Helping partners save cost on essential items needed to lower their operational costs. This includes rebates for fuel and vehicle maintenance via Grab’s panel of partners nationwide, and even setting-up multiple Grab Pit Stops for partners to rest. In addition, Grab also provides easy access to contribute to Zakat.

  • Academy
    Providing partners with access to upskilling courses on GrabAcademy via training and development programmes aimed at empowering driver- and delivery-partners with various skills. For example, Digital Literacy, in partnership with Microsoft, and Financial Literacy programmes to equip Grab partners with digital and financial skills and knowledge.

“As a homegrown tech enabler, we want to ensure that other than providing Malaysians with easy access to income, we also put in place efforts and initiatives that safeguard their welfare – from on-the-road savings and protection via insurance to quality living and financial resilience. With the launch of Grab Lejen and enhancing our GrabBenefits platform, we hope to give back to our community both by meeting their needs and honouring them,” concluded Rashid.

Beers & Cheers with our Premium Festive Campaign!

Participate and stand a chance to win prizes worth RM250,000 from 8 November to
26 December

SHAH ALAM, 26 November 2021 – It’s that most wonderful festive and celebration time of the year again. This time, Carlsberg Malaysia wants to bring you closer to your loved ones with a moment of togetherness, to celebrate this festive season together with its family of premium beers – Asahi, 1664 Blanc, Connor’s and Somersby.

Running from 8 November till 26 December 2021, this Premium Festive Campaign offers beer, stout and cider lovers a chance to win attractive prizes collectively worth up to RM250,000!

Caroline Moreau, Marketing Director of Carlsberg Malaysia

“In this joyous and festive season, we wish to bring our consumer together and elevate their Christmas and new year celebrations with our quality premium beers.” said Caroline Moreau, Marketing Director of Carlsberg Malaysia.

“2021 has been another challenging year. We have learned the importance of togetherness in the face of hardship and we hope that our beers can bring people together as we move forward to better times ahead. This campaign also comes with exclusive Advent Calendar that is full of surprise. We hope that consumers are able to recreate joyous moments at home with our premium beers, whilst having that touch of excitement of unwrapping our Christmas gifts just like back in pre-pandemic days”, she shared in joy.

At participating hypermarkets, supermarkets, and e-commerce sites, shoppers simply need to make a purchase of RM120 worth of any participating brands (Asahi, 1664 Blanc, Connor’s and Somersby) in a single receipt to stand a chance to win many prizes, including five Grand prizes of SMEG 50’s Retro Style Mini Fridge valued at RM 9,955 each.

Other prizes include Kitchen Aid Stand Mixer worth RM 3,199 (20 units), LeCreuset Round French Oven worth RM 1,950 (40 units), and Marshall Kilburn 2 Speaker worth RM 1,399 (60 units). Eligible participants will also be entitled to one WMF cutlery set worth RM 60 during the promotion period.

To spread the Christmas cheers and excitement in this festive season, consumers can also purchase an Advent Calendar Box Surprise, comprising 12 cans of our premium beers, exclusively at Carlsberg Official Store on Shopee. Shoppers also stand a chance to win Shopee vouchers or be one of the lucky winners to win prizes such as Ipad, Airpod, Montblanc pen and wallet, and more!

All promotions and contest are open to non-Muslims aged 21 and above. When purchasing and enjoying any of our premium brews (Asahi, 1664 Blanc, Connor’s and Somersby), remember to #CelebrateResponsibly – if you drink, don’t drive!

To find out about Carlsberg Premium Festive – “Redeem & Win” Promotion Terms and Conditions, read here: https://carlsbergmalaysia.com.my/newsroom/carlsberg-premium-festive-campaign-2021/

 

HaruPlate Brings Local Feels To Healthy Kids Meals

‘MY HaruPlate Masak-Masak Bundle’
Will Satiate Even the Fussiest Toddlers

Kuala Lumpur, Malaysia, 9 November 2021 – Parents often can’t wait to share their favourite dishes with the little ones, but unfortunately, not all local dishes are created with kids in mind. To help parents easily whip up healthy yummy meals that still burst with familiar local flavours for the kids, HaruPlate is launching in Malaysia with MY HaruPlate Masak-Masak Bundle.

This limited edition cooking kit features a trio of HaruPlate’s bestsellers – the legendary Tomato Sambal, crowd-favourite Sweet & Sour Sauce, and classic Pumpkin & Corn Curry – all-natural cooking sauces made from 11 different kinds of whole fruits and vegetables, with no added salt, sugar, or artificial preservatives.

Inspired by local and regional cuisine, the sauces can be used to easily prepare kid-friendly versions of Malaysian favourites like mee goreng, nasi lemak, ‘chilli’ pan mee, and even satay!

Known to satisfy the fussiest of eaters up to 12 years old, these little kitchen helpers were also formulated under the guidance and approval of HaruPlate’s Dietetics Advisor, Clinical Dietitian Jaclyn Reutens. To further ensure best-in-class standards in food manufacturing and safety, the magic happens in ISO- and Halal-certified facilities under license by the Singapore Food Agency (SFA).

HaruPlate CoFounder CEO Irvin Tan

Co-Founder of Singapore-based HaruPlate, Chen Shiqin, shared, “We’ve always dreamed of designing kids’ meals that attract, excite, and engage children, delivering an experience that feeds all the senses while ensuring that core nutrition needs are met – HaruPlate has made this dream a reality.”

HaruPlate CoFounder COO Chen Shiqin

“After gaining the trust and support of fellow mums in Singapore, we felt ready to share our creations with mum neighbours in Malaysia. We are excited by the possibilities, considering our close ties and Malaysia’s rich and vibrant food culture!

HaruPlate Founders Family

“HaruPlate’s mission is to bring Asian flavours that suit the local palette to kids’ meals. Like the kitchen elves you’ve never had, our cooking sauces are designed to be easy to use while fulfilling the nutritional needs for toddlers of the modern Asian parent. This alleviates busy parents’ stress over cooking and nutrition, making makan times healthy, but yummy!”, she added.

As an added touch to help families play more during mealtimes, the team’s designers came up with a bespoke silicone HaruPlaymat illustrated exclusively for the Malaysian launch.

In addition to bringing alive HaruPlate’s philosophy of Feeding The Senses, the HaruPlaymat also hopes to alleviate screen time exposure during mealtimes, an issue that has seen increased impact during the pandemic.

What’s in the MY HaruPlate Masak-Masak bundle

  • Tomato Sambal
  • Sweet & Sour Sauce
  • Pumpkin & Corn Curry
  • HaruPlaymat – Malaysia Exclusive Edition

MY HaruPlate Masak-Masak Bundle is available from 11.11 onwards at haruplate.com/haruplatemy, Lazada and Shopee.

Follow @haruplate.my and search #MYHaruPlate for more inspired recipes.

HaruPlate Recipe – Sambal Satay

 

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