Participate and stand a chance to win prizes worth RM250,000 from 8 November to 26 December
SHAH ALAM, 26 November 2021 – It’s that most wonderful festive and celebration time of the year again. This time, Carlsberg Malaysia wants to bring you closer to your loved ones with a moment of togetherness, to celebrate this festive season together with its family of premium beers – Asahi, 1664 Blanc, Connor’s and Somersby.
Running from 8 November till 26 December 2021, this Premium Festive Campaign offers beer, stout and cider lovers a chance to win attractive prizes collectively worth up to RM250,000!
Caroline Moreau, Marketing Director of Carlsberg Malaysia
“In this joyous and festive season, we wish to bring our consumer together and elevate their Christmas and new year celebrations with our quality premium beers.” said Caroline Moreau, Marketing Director of Carlsberg Malaysia.
“2021 has been another challenging year. We have learned the importance of togetherness in the face of hardship and we hope that our beers can bring people together as we move forward to better times ahead. This campaign also comes with exclusive Advent Calendar that is full of surprise. We hope that consumers are able to recreate joyous moments at home with our premium beers, whilst having that touch of excitement of unwrapping our Christmas gifts just like back in pre-pandemic days”, she shared in joy.
At participating hypermarkets, supermarkets, and e-commerce sites, shoppers simply need to make a purchase of RM120 worth of any participating brands (Asahi, 1664 Blanc, Connor’s and Somersby) in a single receipt to stand a chance to win many prizes, including five Grand prizes of SMEG 50’s Retro Style Mini Fridge valued at RM 9,955 each.
Other prizes include Kitchen Aid Stand Mixer worth RM 3,199 (20 units), LeCreuset Round French Oven worth RM 1,950 (40 units), and Marshall Kilburn 2 Speaker worth RM 1,399 (60 units). Eligible participants will also be entitled to one WMF cutlery set worth RM 60 during the promotion period.
To spread the Christmas cheers and excitement in this festive season, consumers can also purchase an Advent Calendar Box Surprise, comprising 12 cans of our premium beers, exclusively at Carlsberg Official Store on Shopee. Shoppers also stand a chance to win Shopee vouchers or be one of the lucky winners to win prizes such as Ipad, Airpod, Montblanc pen and wallet, and more!
All promotions and contest are open to non-Muslims aged 21 and above. When purchasing and enjoying any of our premium brews (Asahi, 1664 Blanc, Connor’s and Somersby), remember to #CelebrateResponsibly – if you drink, don’t drive!
‘MY HaruPlate Masak-Masak Bundle’
Will Satiate Even the Fussiest Toddlers
Kuala Lumpur, Malaysia, 9 November 2021 – Parents often can’t wait to share their favourite dishes with the little ones, but unfortunately, not all local dishes are created with kids in mind. To help parents easily whip up healthy yummy meals that still burst with familiar local flavours for the kids, HaruPlate is launching in Malaysia with MY HaruPlate Masak-Masak Bundle.
This limited edition cooking kit features a trio of HaruPlate’s bestsellers – the legendary Tomato Sambal, crowd-favourite Sweet & Sour Sauce, and classic Pumpkin & Corn Curry – all-natural cooking sauces made from 11 different kinds of whole fruits and vegetables, with no added salt, sugar, or artificial preservatives.
Inspired by local and regional cuisine, the sauces can be used to easily prepare kid-friendly versions of Malaysian favourites like mee goreng, nasi lemak, ‘chilli’ pan mee, and even satay!
Known to satisfy the fussiest of eaters up to 12 years old, these little kitchen helpers were also formulated under the guidance and approval of HaruPlate’s Dietetics Advisor, Clinical Dietitian Jaclyn Reutens. To further ensure best-in-class standards in food manufacturing and safety, the magic happens in ISO- and Halal-certified facilities under license by the Singapore Food Agency (SFA).
HaruPlate CoFounder CEO Irvin Tan
Co-Founder of Singapore-based HaruPlate, Chen Shiqin, shared, “We’ve always dreamed of designing kids’ meals that attract, excite, and engage children, delivering an experience that feeds all the senses while ensuring that core nutrition needs are met – HaruPlate has made this dream a reality.”
HaruPlate CoFounder COO Chen Shiqin
“After gaining the trust and support of fellow mums in Singapore, we felt ready to share our creations with mum neighbours in Malaysia. We are excited by the possibilities, considering our close ties and Malaysia’s rich and vibrant food culture!
HaruPlate Founders Family
“HaruPlate’s mission is to bring Asian flavours that suit the local palette to kids’ meals. Like the kitchen elves you’ve never had, our cooking sauces are designed to be easy to use while fulfilling the nutritional needs for toddlers of the modern Asian parent. This alleviates busy parents’ stress over cooking and nutrition, making makan times healthy, but yummy!”, she added.
As an added touch to help families play more during mealtimes, the team’s designers came up with a bespoke silicone HaruPlaymat illustrated exclusively for the Malaysian launch.
In addition to bringing alive HaruPlate’s philosophy of Feeding The Senses, the HaruPlaymat also hopes to alleviate screen time exposure during mealtimes, an issue that has seen increased impact during the pandemic.
PRUAll Care, a revolutionary plan covers 190 conditions and provides a lump sum payout for post-surgery recovery, intensive care support and mental health coverage.
KUALA LUMPUR, 26 November 2021 – Prudential Malaysia Assurance Berhad (PAMB) has introduced the first of its kind comprehensive coverage plan, PRUAll Care, that extends coverage beyond Critical Illness to include coverage for post-surgery recovery, mental health diagnosis, and intensive care support.
Eric Wong, Chief Customer and Marketing Officer of PAMB
Eric Wong, Chief Customer and Marketing Officer of PAMB said, “At Prudential, we want to provide peace of mind to our customers when faced with a Serious Illness. Supplementing a medical insurance plan which covers hospitalisation and medical treatment costs, PRUAll Care provides a lump sum amount to help alleviate financial stress so that customers can focus on recovery. With PRUAll Care, customers can use the lump sum payout as income replacement to cover basic living expenses, and recuperation costs such as additional medical equipment, nursing care, travelling expenses, medicinal supplements and so on.”
What makes PRUAll Care unique is their innovative approach to extending coverage beyond the traditional list of Critical Illness to also cover conditions which require major surgery with hospitalisation and the need for intensive care with essential life support. Prudential recognises that these conditions, known as “Serious Illness”, could cause major financial disruptions and would require extensive recovery periods.
Eric added, “Serious illness does not only affect physical health. We also understand the importance of mental wellness and its effect on one’s overall well-being. PRUAll Care provides mental health coverage to support conditions such as Severe Major Depressive Disorder, Schizophrenia, Bipolar Disorder, Severe Obsessive-Compulsive Disorder, Severe Autism Spectrum Disorder (Severe ASD), Tourette Syndrome (TS) and Attention-Deficit Hyperactivity Disorder (ADHD). Customers who are diagnosed with any of these mental health conditions will receive up to 20% of the total coverage in a lump sum payout*.
Prudential Malaysia recently interviewed Malaysians between the ages of 20 – 40 years and found that the interviewees were fully aware of the importance of recovery care following the diagnosis of serious illnesses. The consensus is that serious illnesses such as mental health conditions may strike beyond critical illnesses, therefore support throughout recovery is very much needed. Clickhereto watch the video.
In conjunction with the launch of PRUAll Care, Prudential is giving out a specially curated Watsons Health Care Box worth more than RM100 to customers who sign up today. In addition, customers can also enjoy a one-month premium cashback on PRUAll Care when purchased together with PRUWith You or PRUWealth Plus*. For more information, please visitPAMB’s website.
L-R_ Eric Cheng, Co-founder & Group CEO of Carsome, and Bryan Loo, Founder and CEO of Loob Holding Sdn Bhd.
KUALA LUMPUR, 25 November 2021 – Southeast Asia’s largest integrated car e-commerce platform, Carsome has entered a strategic partnership with Southeast Asia’s largest lifestyle tea brand, Tealive, which sees the setting up of Carsome Inspection Points at selected Tealive outlets nationwide.
Consumers can now book a free car inspection at the selected Tealive outlets, where Carsome’s professional vehicle inspectors will conduct a thorough 175-point inspection on their cars in about 30 minutes – as fast as having a cup of bubble tea.
Carsome Co-founder and Group CEO Eric Cheng explained that the collaboration enables both companies to leverage on each other’s expertise and retail presence in diversifying benefits for consumers. “Just as Tealive revolutionized the tea culture, Carsome does the same for the car buying and selling experience through trust, transparency, and technology. This strategic partnership is part of our expansion plans to extend our strategic footprint and reach out to more customers while offering even more convenience,” Cheng said.
L-R_ Eric Cheng, Co-founder & Group CEO of Carsome, and Bryan Loo, Founder and CEO of Loob Holding Sdn Bhd, witnessing a car inspection by Carsome’s professional vehicle inspector
Loob Holding Sdn Bhd Founder and CEO Bryan Loo added, “Tealive is excited to be partnering with Carsome as we both are innovative and progressive homegrown brands in our respective fields. Now, our customers can enjoy a refreshing cup of bubble tea while their cars are being inspected. We hope that this partnership will increase traffic to Tealive outlets and diversify our customer base while strengthening brand presence for both Tealive and Carsome.”
Customers who send their cars in for inspection at the Tealive outlets will get a free drink (equivalent to RM7) upon completion. Additionally, the first 30,000 customers will get a RM15 Shopee voucher with a minimum spend of RM30, for first-time users only.
An offer price will be made upon completion of the car inspection; alternatively, customers can also opt to put their cars up for bidding to Carsome’s nationwide network of dealers. Carsome will handle all the paperwork for customers and complete payment in as quick as 1 hour (terms and conditions apply), promising a seamless and hassle-free car-selling process.
Consumers interested in selling their cars can browse the list of the participating Tealive outlets here and book an appointment at carsome.my today.
Edelweiss elevates fans’ drinking experience with the launch of its flagship outlet and numerous pop-up bars in major cities.
KUALA LUMPUR, 24th November 2021: Edelweiss, the premium wheat beer born in the Alps, has embarked on its #FeelTheAps journey to inspire fans to actively seek new discoveries and a fresh outlook in their lives and cities. As Edelweiss influencers share how they rediscover their cities with new adventures, fans too are hopping on the bandwagon for a chance to score attractive prizes.
While the hashtag #FeelTheAlps is gaining traction with fans taking their brand-new discoveries and adventures with Edelweiss to social media, Edelweiss continues to bring refreshing experiences into the city with the launch of the Edelweiss flagship outlet, The Alps bar, in Genting Highlands.
(L to R) Vasily Baranov, Sales Director of HEINEKEN Malaysia, Roland Bala, Managing Director of HEINEKEN Malaysia, Pablo Chabot, Marketing Director of HEINEKEN Malaysia
Located at Sky Avenue Mall, The Alps bar was launched today in the presence of the management team of Heineken Malaysia Berhad – Roland Bala, Managing Director, Pablo Chabot, Marketing Director, and Vasily Baranov, Sales Director. With them were Thaddeus Huang and Tan Koon Lin, owners of The Alps bar as well as Dato’ Edward Holloway, Executive Vice President, Leisure and Hospitality of Genting Malaysia.
Members of the media and invited guests got an exclusive sneak peek into the world of Edelweiss right here at The Alps bar. The modern and sophisticated bar was majestically decked out to depict the essence of the Alps, and a highlight was the breath-taking view experienced from the first floor as they enjoyed a cold Edelweiss that truly brought the #FeelTheAlps experience to new heights.
(L-R) Roland Bala, Managing Director of HEINEKEN Malaysia, Pablo Chabot, Marketing Director of HEINEKEN Malaysia, Vasily Baranov, Sales Director of HEINEKEN Malaysia
Every corner of The Alps bar was Instagrammable for guests to capture their #FeelTheAlps experience. They were served with delectable Austrian dishes to accompany their ice-cold refreshing Edelweiss, and to top it off, guests got to evoke their playful side with the exciting claw machine game to score exclusive prizes such as free stays in Genting Highlands, food and beverage vouchers, an at-home Blade Machine experience, and various other Edelweiss merchandise.
At the event, guests were able to understand the Edelweiss brand better. They learned about the all-natural ingredients and the blend of fresh mountain herbs which makes Edelweiss as distinctive as it is. Guests then had the opportunity to tap their own Edelweiss from the exclusive Blade Machine and taste the fresh finish and subtle, fruity aftertaste to really immerse themselves in the experience.
“Edelweiss wants to inspire its fans to explore new adventures and experiences, and our aim is to provide different drinking experiences to our drinkers. As such, with the opening of our flagship outlet, The Alps, our fans’ experiences will reach greater altitudes with every sip of Edelweiss, especially when they get to pour themselves a cold one from the Blade Machine. For fans in other major cities of Malaysia, Edelweiss pop-up bars will be activated at outlets near them too,” said Pablo Chabot, Marketing Director of HEINEKEN Malaysia.
The #FeelTheAlps Edelweiss experience is not only available at The Alps bar in Genting Highlands, but also at various pop-up bars in Penang, Johor, and Klang Valley regions. Updates on the pop-up bars can be found on Edelweiss’ Facebook and Instagram pages.
All activities at The Alps bar were carried out by strictly adhering to the SOPs set out in line with the government’s safety guidelines. Edelweiss and all related promotions and activations are for non-Muslims aged 21 and above only. Enjoy responsibly. Do not drink and drive.
New breakthrough technology to keep produce fresh for longer
23rd November 2021 – Eating healthy and wholesome foods is no longer just a trend but a new way of living.Fresh fruits and vegetables are an important part of a healthy diet and numerous research have shown that a healthy diet rich in fruits and vegetables may reduce the risk of cancer and other chronic diseases.But how do we keep our produce fresh for longer for better quality meals, while simultaneously steering towards a ‘zero-waste’ lifestyle?
Leading European Home Appliance brand – Beko has come up with a brilliant solution to this with its all-new Harvestfresh Fridge, the latest addition to its range of innovative products.
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First of its kind, Beko brings excitement on the launch of their cutting edge technology, HarvestFresh, that aims to empower new generations to Live Like a Pro, providing accessible wellbeing for all Malaysians.
The revolutionary Harvestfresh technology, developed for Beko range of fridges, uses not one, but three effective colours – green, blue and red, which mimic the 24-hour sun cycle and natural sunlight. This combination will simulate the day light cycle – including times of darkness – to recreate a natural living environment for fruits and vegetables long after they have been harvested and purchased.
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Fruits and vegetables start to lose vitamin content from the moment they are harvested up to the time they are consumed. Thesevitamins are key for boosting the immune system, supporting healthy cognitive brain function and providing natural antioxidants to protect the body from disease. All of which are prominent to ones’ wellbeing especially in today’s current situation.
Taking it one step further, studies have also shown that the 24-hour sun cycle technology has helped preserve vitamin A and vitamin C levels in fruits and vegetables for much longer. This is verified and approved by leading Total Quality Assurance provider Intertek Laboratories.
The wonders of this Beko HarvestFresh range doesn’t stop here – it also comes with a NeoFrost Dual Cooling system that maintains optimum cooling conditions, helping food stay fresh for longer. Unlike other fridge with a single cooling system, Beko Harvestfresh range boasts separate cooling systems where high humidity is maintained in the fridge while the freezer stays dry and frost free. This also means prevention of odour transfer in between the compartments, ultimately keeping the quality of the air inside at maximum levels.
Beko home owners can also experience peace of mind knowing that the range of fridge is energy saving with the ProSmart Inverter Compressor technology. This essentially means faster cooling with less energy and four times quieter operation than average refrigerator compressors. This allows the fridge to adapt to temperature fluctuations quicker and most of all, helps you save on your bills. So, if your fridge is a humming, gurgling energy hog, it’s time to make the switch to Beko.
Mr Chan & Ms Kathryn
Commenting on the launch, Mr Chan Lock, CEO of Beko Appliances Malaysia said, “We have achieved yet another milestone here at Beko Malaysia by making the cutting edge Harvestfresh Technology available and accessible in our market. This is one of our many initiatives to strengthen our commitment in empowering new generations to live a healthier and more sustainable life.”
As a member of the Arçelik family, who’s commitment to the 2030 United Nations Sustainable Development Goals,sustainability is at the heart of Beko’s core business model. The brand strives to not only surpass quality standards but remain respectful of the environment to ensure a sustainable future for all. The Harvestfresh technology also helps in the brands main initiative to curb food wastage problems and successfully reduce carbon footprint one step at a time.
As the cherry on top, Beko’s HarvestFresh fridge fits perfectly into any home aesthetics.It comes in 2 chic and versatile colour variations – Dark Inox and Brushed Silver, which gives a designer flair and fits perfectly into any kitchen designs.
For more information on Beko Malaysia and to learn more about the HarvestFresh Fridge launch and other Beko products, please visit www.beko.my.
Dietitian advises the need for strong and healthy body to live consciously during endemic
KUALA LUMPUR, 24 NOVEMBER, 2021 – Protein is a vital part of every diet as it fuels energy. It is an important macronutrient that every cell in the body requires. The need to maintain good health while boosting the body’s natural defences are top priorities for people to observe in their dietary habits. It is crucial to practise consumption of adequate protein in an effort to remain healthy in current times. People have begun to place emphasis on living healthy.
A study conducted by the Ministry of Health highlighted the average protein intake among Malaysians at 57g is lower than the recommended intake by the World Health Organisation at 83g per day.[1] The deficiency of protein can increase the risk of skin, hair and nail problems, bone fractures, loss of muscle and infection.
Health and wellness company, Amway Malaysia strongly believes in the importance of protein, the need to strengthen the body’s defence system and observing healthy lifestyle. Amway Malaysia aims to raise awareness on the need to improve the intake of protein to remain healthy and strong while the nation transitions to an endemic stage.
Recently, the company also revealed that 7 in 10 Malaysians started consciously living healthy and are concerned about the source they consume either as they eat, drink and ingest. The Amway Global Consumer Survey conducted among 1,000 Malaysians, highlighted they are making positive changes after the pandemic, such as diet (53%), fitness routines (55%), multivitamins or other supplements (56%) and personal care (45%). It was highlighted that Malaysian consumers (74%) look at traceability as an important factor when making the decision to purchase health and wellness products.
The findings reflect that Malaysians are being careful about what they consume in an effort to stay healthy and have a safe lifestyle, more so following the pandemic. The need to know the source of the product has a significant impact on consumers’ trust in the company.
Dietitian Indra Balaratnam
Indra Balaratnam, a dietitian said, “We observe that people have begun to live beyond the pandemic by self-learning about nutrient knowledge as they realise that maintaining a healthy lifestyle is important. People always recognise protein as the supplement of muscle builder accompanied by exercise, and neglect its function on repairing the body tissue, maintaining existing muscle mass and boosting energy.
“Protein is crucial to good health. The benefits are linked together towards body development, metabolism, repair, fluid balance, and immune health,” she explained.
“In order to have sufficient intake, you can easily consume food such as meat, fish, eggs, dairy products, seeds, nuts and beans. It is also advisable to take protein powder as a dietary supplement to fulfil the deficiency. This would depend on your body’s needs.” she advised.
She added that people should stay vigilant even though Malaysia is gradually reaching its fully vaccinated rate coupled with the lifting of the travel restrictions as it is vital to ensure a healthy and stronger body condition. Failing which, the effort of living consciously with positive changes will be futile.
Although Malaysians are shifting their living habits towards a more mindful lifestyle, they seem to be struggling to balance their intake of nutrients given the rich and diverse food available.
Mike Duong, Managing Director of Amway Malaysia, Singapore and Brunei commented, “We should always identify our body’s needs while practising a consciously living lifestyle to ensure that we are getting the right nutrients. As a firm believer in the adage, prevention is better than cure. We at Amway are committed to empowering the public with the right knowledge on health and wellness for them to make wise decisions in relation to their health and have a well-balanced lifestyle.
“We are driven to help people live better lives and make positive changes. Armed with the right information, the desire to take positive steps and access to Protein Supplements brands such as Nutrilite™, the world’s #1 selling protein supplements brand,[2] consumers can be assured of consuming pure, safe and effective products to fulfill their protein intake. These products are grown, harvested and processed on Amway’s certified organic farms. Together, we can create a healthy society and rebuild a stronger nation,” concluded Mike Duong.
To further enhance the understanding of protein and the importance of having a strong body defence system, Amway is currently conducting a campaign collaborating with healthcare professionals, dieticians, social influencers to share their expertise and insight on encouraging the right consumption of protein per day. Amway will be hosting a virtual session known as “Start Your Day Right with A Healthier Drink” in December on Amway’s Malaysia Facebook page which will be deliberated by a panel of experts namely, nutritionist, fitness instructor and dietitian.
About AMWAY (Malaysia) Holdings Berhad
Amway (Malaysia) Holdings Berhad (“AMWAY Malaysia”) has been listed on the Bursa Malaysia Main Market since 1996. AMWAY Malaysia is a leading health & wellness company in Malaysia with a core force of more than 274,000 AMWAY Business Owners (ABOs). In 2010, the company was awarded a 10-year direct selling license by the Ministry for Domestic Trade, Co-operatives and Consumerism. Over its 45 years in Malaysia, the company has offered an attractive business opportunity and supplemental income to Malaysians from all walks of life, selling differentiated, high-quality and value-for-money products. To buy our products, sign-up to be an ABO, or simply to learn more about our broad range of products, please visit our website www.amway.my or find us on Facebook at www.facebook.com/amwaymalaysia.
Hovid has recently launched Ho Yan Hor herbal tea with sour plum. The latest herbal tea contains a special blend herbal tea of 29 types premium traditional Chinese herbs in Pur Erh tea base that reduces discomfort of “heatiness” in the body and relieves sore throat. The drink is suitable for all ages to enjoy as a daily beverage.
The new Ho Yan Hor Sour Plum Herbal Tea Drink comes in a sugar free formula and caters to the active and on-the-go people who want to enjoy the cooling and refreshing benefits of Ho Yan Hor tea with convenience, anytime and anywhere.
In Malaysia, Ho Yan Hor RTD herbal tea is positioned as ideal for young consumers who tend to “enjoy first, worry later,” which is a phenomenon we are also seeing in China with “punk health.” In China, young consumers are squeezing in healthy habits into the day to make up for other unhealthy habits.
Nestlé Malaysia is promoting a new recipe for Maggi Pedas Giler, which is a range of ‘Extra Spicy, Extra Shiok’ instant bowl noodle. The easy-to-prepare recipe just needs consumers to add 80ml full cream milk and 2 slices of cheese to create an upgraded cheesy eating experience. This example illustrates the potential of cheese to feature in more food application in Malaysia.
Ayam Brand has made available chopped tomatoes in a carton format in Malaysia. The latest innovation uses 100% European tomatoes with no added salt and sugar. The Ayam Brand Chopped Tomatoes or Tomato Cincang in Malay is another convenient product to target more in-home meal preparation. The price for a 380g pack is RM 4.20.
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