Ribena, the popular blackcurrant drink in Malaysia, has a new look for its RTD range. The new Ribena boasts a juicier taste thanks to an increased blackcurrant content and reduced sugar. To celebrate the change and connect with younger audiences, Ribena has launched exciting marketing campaigns, featuring celebrity Hun Haqeem showcasing the steps to the “Ooh, Juicy Dance Challenge.”. The TikTok Dance Challenge ends on 31 December 2023.
