Thailand’s Srinanaporn Marketing Public Company Limited (SNNP) has introduced new chicken skin snacks under the Lotus brand. The Lotus Chicken Skin Snack is available in tom yum, original and sweet chili sauce.
It is available at 7-11 and general stores for only THB 30. The TVC hows how the latest Lotus Chicken Skin Snack is suitable for young consumers who are engaged outdoor camping, which has become a trend during the pandemic.
Munchy’s, which is now owned by URC, has launched LEXUS Chocolate Chip Cookie topped with chocolatey drizzle. The new chocolate chip cookie is available in 3 delectable variants – Original, Dark Chocolate & Mixed Nuts.
Consumers can enjoy it warm and melty or try eating it chilled for maximum indulgence. We are seeing Munchy’s focusing on temperature and texture to promote its biscuits. Other possibilities include microwaving the biscuit or having special ingredients that change colours along with a change in the temperature.
Click here to buy it now from Munchy’s online store on Shopee now.
Cocoaland, know for its Lot 100 gummies, has introduced Lot 100 Fruit Gummy Dates in time for the Ramadan season. The sugar confectionery company is the latest to use dates or kurma to make its gummy relevant for the fasting month of Ramadan.
The company descibes its latest Lot 100 Fruit Gummy Dates as “you can enjoy it in anytime anywhere to boost up energy and blood glucose level especially after a long day of fasting.”
Click here to purchase from Cocoaland flagship store on Lazada.
Cocoaland revenue for the 12 months to December 2021 fell 2.8% year-on-year with net profit up 7.1%. Q4, 2021 revenue rose 24.2% with net profit up 98%.
Betagen has made available its latest kombucha through Malaysia’s FamilyMart convenience stores. We feel the latest Betagen Kombucha Fermented Tea Original is set to disrupt the kombucha segment as it wins on two areas – affordability and taste. The 200ml drink is priced at RM 4.70, which is a low entry price for kombucha in the Malaysian market.
For serious kombucha drinkers who have tasted Betagen Kombucha, they would notice Betagen Kombucha has a more pleasant taste but lack the authenticity. Taste is a barrier for kombucha right now as kombucha traditionally comes with a tangy, acidic taste. By making it easier to drink, Betagen Kombucha has the potential to make kombucha more accessible to ordinary consumers in terms of the taste.
However, for established kombucha players, there is the risk that Betagen Kombucha’s presence will mislead first time kombucha drinkers who might think that all kombucha in the market will taste just like Betagen Kombucha.
Globally, kombucha is trying to exapand its user base and that is why kombucha players have entered into the carbonated space as well as turning kombucha into a beverage ingredient. There is also the push to make kombucha more pleasant to drink among children. In Australia, Remedy has launched Remedy JNR, which is described as a super-tasty, lightly fizzy kombucha brew made just for kids.
Perhaps it is a wake up call for kombucha companies in Malaysia to look at new ways to popularise digestive drink with kombucha as the core ingredient.
Boon Rawd, which makes the Singha drinking water, is turning to Doraemon to promote its drinking water during the hot summer season. The collaboration highlights the theme of “Our Friendship Is Magic.” The Doraemon labelled bottled water is designed to appeal to consumers from all ages. The campaign also comes with prizes to be won.
In the past, Singha drinking water has colloborated with cartoon characters like My Little Ponny and Mickey Mouse to stimulate sales of its drinking water.
Nestlé (Thai) has launched a plant-based cereal drink in UHT format that is said to be easy to drink, delicious and satisfying. The new Nesvita Cereal Drink contains whole grains and is high in fibre and vitamin C. high fiber, high vitamin C. Nesvita Cereal Drink is available in 2 flavors, Original and Goji Berry. Nesvita Cereal Drink is priced at THB 14 and is available at 7-Eleven.
https://www.youtube.com/watch?v=nZx-UVs22V0
The new Nesvita Cereal Drink taps into convenience and also the current consumer fascination with plant-based food and drinks. On-the-go format will return in demand as society opens up following the easing of pandemic restriction.
Global Consumer Plc (Glocon) is shutting down its A&W outlets in Thailand as a result of losses and the impact of the COVID-19 pandemic. All 24 A&W restaurants in the country, mainly in shopping malls and petrol stations, will cease operation on 20 March 2022. A&W first entered Thailand with the opening of its first store in 1983.
A&W has adapted during the pandemic by launching food truck and even selling waffles in 7-Eleven. Despite the various initiatives to turnaround the business, the fast food chain continues to suffer from deepening losses in 2021.
Based on the accounts of NPP Food Incorporation, the operator of A&W fast food restaurants, revenue from sales is already in a decline, down 20% year-on-year in 2018, down 21% in 2019 and down 35% in 2020.
Meanwhile, competitors including new entrants like Taco Bell are marching on with store expansion during this period.
Unilever has launched Wall’s BLAST across Southeast Asia including in Malaysia and Indonesia. Wall’s BLAST is said to give the taste buds a blast in every bite. The ice cream comes with more flavours and textures on one ice cream stick.
In Malaysia, the Wall’s Blast Salted Caramel Almond comes with the first layer comprising a chocolate coating with almond pieces, followed by a thin layer of salted caramel ice cream as well a crunchy chocolate wafer balls on top, said Rakesh Asrani, Global Asia Marketing Director – Unilever.
Unilever has also launched the Blast Choco Cheese version in Indonesia.
Carlsberg Malaysia has launched Somersby Passion Fruit & Orange, which is a delightful new flavour experience that transports you straight to a warm summers evening.
Perfectly ripe & deliciously sweet oranges are combined with tangy passion fruit to provide a refreshing drink with an exotic twist. Enjoy the sparkling, fruity optimism of Carlsberg’s easy-drinking 4.5% premium cider over ice and in moderation, especially with appetizer, salad and even vanilla ice cream.
Somersby Passion Fruit & Orange has the following attributes:
Click here to purchase from Carlsberg’s official store on Shopee.
Tic Tac Malaysia has launched the Tic Tac ‘Kindness Trail’ campaign which features the ‘Gentle Messenger’
KUALA LUMPUR, Malaysia, March 8, 2022 — Since the start of the pandemic in 2020, many are living in unprecedented times of disconnect, restrictions and uncertainties. To connect Malaysians with loved ones near and far, Tic Tac Malaysia has launched the Tic Tac ‘Kindness Trail’ campaign which features the ‘Gentle Messenger’ – an augmented reality tool which can help Malaysians spread kind words and win weekly prizes.
From now till the 24th of April, the Tic Tac ‘Kindness Trail’ campaign encourages Malaysians to spread positivity and kind words to one another through customizable messages and characters in the ‘Gentle Messenger’ available at www.tictac.my, featuring the iconic and cute brand characters Tic and Tac.
Sulabh Madhwal, Head of Marketing for Tic Tac Asia Pacific, said that, “The pandemic period feels like a surreal time warp where days and months seem to fly by, and it is hard to plan and predict the future. These circumstances have left many feeling disconnected and detached. At Tic Tac, we saw an opportunity to connect the dots through the Tic Tac ‘Kindness Trail’ campaign. Malaysians can now use the ‘Gentle Messenger’ to share fun and personalized messages with friends and family -offering a small way of expressing kind words and simple gestures which can make all the difference to a loved one’s day.”
“Tic Tac has always been about fun, sharing and connections. Our products provide a gentle release of freshness and keep your mood upbeat, so it is only natural that we want to tap on spreading kindness and positivity and create meaningful connections. As Malaysians form this Tic Tac ‘Kindness Trail’ with each other, you can also buy the dedicated Mint and Orange ‘Kindness’ packs to win prizes which can be shared and enjoyed with your loved ones!” he added.
To participate, consumers just need to follow these simple steps:
Step 1: Purchase the Tic Tac ‘Kindness’ packs in Mint or Orange, and find the unique code inside
Step 2: Visit www.tictac.my and share kind words through the ‘Gentle Messenger’
Step 3: Enter the unique code found inside ‘Kindness’ packs on www.tictac.my
Step 4: Verify email address to complete the entry
The campaign will see a total of 322 winners during the 8-weeks campaign, where participants stand a chance to win weekly prizes such as Shopee vouchers (worth RM100) and Fujifilm Instax Cameras (worth RM400), as well as two grand prizes of a two-night stay at Desaru Resort for 2 pax (worth RM9,000).
To add on to the spirit of spreading kindness, Tic Tac Malaysia has also teamed up with social media influencers to giveaway specially curated Kindness Kits. Interested participants may browse the hashtag #TTKindnessTrail on Instagram to find out more.
More information on the campaign can be found at:
