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AmWel+ Collagen Water offers edible beauty and vitamin B complex

AmWel+ Collagen Water launched in Thailand in early 2022 is an interesting flavoured functional water that contains 3,000mg of collagen. This functional water also features vitamin B complex including biotin (vitamin B7), which is used to promote healthy hair, skin, and nails. Vitamin B complex also helps maintain healthy nerve cells and red blood cells.

This pink-bottled drink with 3,000mg collagen peptide and tripeptide has a strong focus on female health and beauty needs.
 
AmWel+ Collagen Water is free from sugar and has a chrysanthemum taste. The vitamin B complex is sourced from Germany, a common approach to highlight quality.

Cadbury Dairy Milk Kurma chocolate available at Mydin

Cadbury Malaysia has made available Cadbury Dairy Milk Milk Chocolate with Dates at Mydin. This limited edition Cadbury Dairy Milk Kurma chocolate was also launched in Indonesia for Raya. Get yours now at Mydin near you.

Supporting Economic Empowerment With Homechefs

foodpanda enables economic inclusion  and encourages workforce participation from the comfort of their homes

Malaysia, April 20, 2022 – In the past two years, there has been a significant increase of home businesses as a result of the pandemic. Many individuals were compelled to explore alternative avenues for a second income. foodpanda, the leading on demand delivery service has launched the HomeChefs initiative to provide a platform for aspiring home chefs to earn an income while doing what they enjoy, cooking.

With this latest introduction under the Selera Homemade campaign, users can now enjoy meals from the kitchen of some of the best home chefs in Malaysia via the foodpanda platform. 

Commenting on this initiative, Jay Ar Juan, Commercial Director, foodpanda Malaysia said 

“Home Chefs has two main goals; the first is we saw the potential to provide income opportunities for Malaysians who are amazing chefs but did not have the capital to set up shop but were able to cook from their own kitchens. Next was to satisfy the comfort food cravings of our customers by delivering freshly cooked home cooked meals from one kitchen to their doorsteps. We also want to be able to work hand-in-hand with these home chefs to grow their orders and achieve their personal entrepreneurial goals.”

A large majority of the home chefs on foodpanda started their business after losing their main source of income during the Movement Control Order (MCO) between 2020 and 2021. As a result of this, foodpanda channelled their efforts into helping them not only sustain but help boost the local economy.   

He added, ”Beyond providing them with a platform to sell their products and reach a wider consumer base, a dedicated team is designated to help oversee the growth, marketing and operations of their businesses. Curated training programs and various initiatives are provided with the intention to upskill their F&B and business knowledge through courses such as food safety and effective packaging, marketing ideations and executions as well as food presentation. They also possess culinary experience and have attended the Food Handler Course (LPM) by the Ministry of Health, making them fully compliant to the strict SOPs that we have in place.”

With more than 4,000 home chefs available nationwide, Malaysians now have access to a wide range of home cooked meals including local favourites, international fares, desserts, baked goods and so much more with just a few taps. Some favourites include Ming Kitchen, Chef Arm Kitchen, Nasi Lemak Bonda, Waffle Yummy and Oliver’s Pasta.

Be it individuals who want to sell their homemade food and maintain a steady income or want to show their culinary skills to customers, they can do it right from their kitchen. Aspiring home chefs  are welcome to apply to be a part of foodpanda’s growing initiative at HomeChefs. We’re looking to partner with Home Chefs who are passionate in their craft, committed to delivering high quality food, dedicated to growing their business, and, of course, boast an interesting menu. foodpanda’s team will guide them through the process and support them in developing menus and optimising their business while connecting them with customers on foodpanda platform.

For more information, do reach out at homechef@foodpanda.my 

To celebrate and support our Home Cook Heroes, enjoy 30% off all HomeChef orders between 19th to 30th April with the promo code ‘HOMECHEF’!

Puro Pea Protein Isolate is a vegan friendly option

Indonesia’s Puro has launched Pea Protein Isolate as a vegan-friendly high protein supplement for consumers who are dairy and lactose intolerant. The new Puro Pea Protein Isolate contains 23g of protein per serving, 4.3g of BCAAs per serving and only 120 calories per serving. Moreover, this product is free from sugar and cholesterol.

BUKA PUASA WITH FREE FLOW MILK TEA IKAT TEPI AT THE ALLEY

The Alley First-Ever Ikat Tepi Milk Tea

PETALING JAYA, 18th April 2022 – As many eagerly await the upcoming Hari Raya festivities, The Alley has announced their very own Ramadan special with a special twist loved by Malaysians. The Alley will be launching their campaign ‘Minum Jangan X Minum’ on the 21st of April with giveaways, exclusive raya packets and The Alley’s Ikat Tepi milk tea for an enjoyable break-fast treat.

The Alley’s Ikat Tepi milk tea is a limited-edition Raya milk tea packaging that we usually enjoy as take away from a mamak restaurant but with an upgrade. The Alley is giving their fans a chance to indulge in their favourite milk teas the local way. Alley-ians can choose any drink from The Alley’s milk tea series (except garden milk tea) to break-fast with the limited edition ikat tepi packaging.

The Alley’s Ikat Tepi will not only allow fans to drink their milk tea in the best Malaysian way possible but also refill their milk tea up to three times for free with its fan favourite, Earl Grey Milk Tea. A single purchase of The Alley’s Ikat Tepi can get you a total of four servings to quench your thirst at only RM10.90 to RM12.90 depending on your choice of milk tea.

Fans will also receive a special Raya packet with every purchase of The Alley’s Ikat Tepi. Each Raya packet contains a special voucher from The Alley such as free ikat tepi refill vouchers, free drink upsize vouchers, free drink vouchers and more.

“We are extremely proud to be launching The Alley Malaysia’s Ramadan campaign, Minum Jangan X Minum. We have set our Ikat Tepi promo from 6:30pm to 9:30pm daily to give our fans a milk tea filled buka puasa. Ramadan is a special time for many across Malaysia and it is a delight for us to share this campaign with all our beloved Muslim friends,” said Ng Ching Wai, Chief Executive Officer of The Alley Malaysia.

Minum Jangan x Minum Giveaway

Apart from that, fans who purchase The Alley’s Ikat Tepi can join in the Minum Jangan x Minum giveaway by posting their own ikat tepi milk tea experience on their Instagram Story or Feed, tag @thealley.my and hashtag #MinumJanganXMinum. Ten lucky winners will be walking away with four free drink vouchers, one from each series. Enter the giveaway at any time from the 21st of April till 4th May 2022.

Head down to any of The Alley outlets across Malaysia and get yourself The Alley’s Ikat Tepi of your favourite milk tea. You can purchase it from 6:30pm to 9:30pm daily only in-store starting from the 21st of April till 4th May 2022. The Alley’s Ikat Tepi is only available in the cold option.

To get more information about The Alley’s Minum Jangan x Minum campaign, stay tuned to The Alley’s Malaysia Facebook page and Instagram at @thealley.my.

SMBs should go for digital payments, more than 1 in 2 of SEA users say

18 April 2022

More than half of e-finance users (67%) in Southeast Asia (SEA) believe that small and medium businesses (SMBs) should begin using digital payments for financial transactions. This is one of the findings of a study on 1,618 people conducted by cybersecurity company Kaspersky in a bid to identify the attitude and challenges of digital payment users in the region.

Among the countries in SEA, consumers in Malaysia (72%) strongly favored the SMB’s adoption of digital payment systems, followed by Singapore (68%) and the Philippines (68%).

The demand for contactless payment systems is unprecedented and reflects the projected trajectory of rising e-commerce spending by 162% or U$179.8 billion by 2025 with digital payments accounting for 91% of the transactions, according to research company IDC.

The survey showed an overall belief (64%) among the respondents that mobile wallets can even positively boost businesses by increasing their earnings. Thailand is the most confident with this idea (71%) followed by Malaysia (68%) and Vietnam (64%).

According to the study, the frequently used forms of digital payment among SEA consumers are:

  • Mobile payment apps (58%)
  • Internet banking via mobile app (53%)
  • Debit card (36%)
  • Credit card (33%)
  • Internet banking via browser (31%)

Nearly three in five (59%) of respondents said that they would shop more at stores that accept digital payments. Malaysian consumers (70%) are the most inclined to do so followed by Vietnam (63%) and the Philippines (59%).

For the respondents across the region, their top three reasons for being familiar and comfortable around these technologies are its convenience, ease of access and privacy.

Interestingly, users here are also aware of the issues that hamper SMBs in embracing this technology. More than a quarter (27%) of the total respondents said admitted that local businesses are not ready to use digital payments yet because of internet issues and lack of devices.

This view is highest in the Philippines (31%), followed closely by Vietnam (30%), Indonesia (29%) and Thailand (28%). More developed countries in the region logged lower, Malaysia (21%) and Singapore (20%).

However, it’s a different matter when an e-commerce provider or seller is subjected to a cyberattack. The survey showed that the confidence of consumers to shop at stores that suffered data breaches dropped by 42% in general.

“It is worthy to note that while consumers are embracing the digital lifestyle and trusting these tools that make their financial transactions smooth and fast, they are also starting to gain an awareness of the dangers and risks of cyber threats in their personal lives,” said Yeo Siang Tiong, general manager for Southeast Asia at Kaspersky.

“To put things in perspective, the cost of data breaches in SMBs rises by 54% but with early breach detection, the average losses would go 17% lower. The SMBs are now in a position to speed up their digital transformation. The radical changes to the demands and expectations of consumers can no longer be ignored or else, they might decide to bring their business elsewhere. I would venture to advise SMBs right now to act and ride the wave, so to speak,” Yeo added.

Given the need for cash flow as SMBs across the region try to recover after two years of the health emergency, Kaspersky offers discount for its Kaspersky Endpoint Detection and Response Optimum here: https://go.kaspersky.com/SEA_SMB_Promo_KERO.html?utm_campaign=SEA21Q2KERO.

Experts from Kaspersky also has the following tips for SMB owners in SEA:

  • Perform Risk Assessment – Evaluate potential risks that might compromise the security of your company’s networks, systems and information. Identifying and analyzing possible threats can help you formulate a plan to plug any gaps in security.
  • Train Employees – To protect against threats from within, invest in cybersecurity training for your employees. Educate them what they should do if they get for example a suspicious email.
  • Keep Software Updated – The software that you use to keep your business running should be up to date. Every piece of software is updated with regularity to strengthen it or add patches that close coding loopholes hackers can slide through.
  • Back Up Your Files Regularly – Choose a program that gives you the ability to schedule or automate the backup process so you don’t have to remember to do it. Store copies of backups offline so they don’t become encrypted or inaccessible if your system suffers a ransomware attack.
  • Deploy A Robust Security Software – Evasive threats are cheap to mount, but can result in serious losses. Limited visibility and lack of resources play into the attackers’ hands. Security solutions like Kaspersky Endpoint Detection and Response Optimum can provide a proactive and automated security defenses for your data, finances, and assets online.

Survey Methodology

The Kaspersky “Mapping a digitally secure path for the future of payments in APAC” report studies our interactions with online payments. It also examines our attitudes towards them, which hold the key to understanding the factors that will further drive or stem the adoption of this technology. The study was conducted by research agency YouGov in key territories in APAC, including Australia, China, India, Indonesia, Malaysia, Philippines, Singapore, South Korea, Thailand and Vietnam (10 countries). Survey responses were gathered in July 2021 with a total of 1,618 respondents surveyed across the stated countries.

The respondents ranged from 18-65 years of age, all of which are working professionals who are digital payment users.

Through this study, when the behavior of the population of a market is generalized, it is in reference to the group of respondents sampled above.

About Kaspersky

Kaspersky is a global cybersecurity and digital privacy company founded in 1997. Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky technologies and we help 240,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com.

Gifts From the Heart This Mother’s Day With Nitori

With Mother’s Day just around the corner, Nitori is the place to go for the perfect present for the ladies in your life! Designed with functionality and style in mind, here are some of our top picks for a thoughtful gift that would be sure to put a smile on any mothers’ face:

For Her Relaxation

(From Left to Right) Stone Diffuser MS.S200408JU (S$34.90), Candle 7080 GR Bamboo Jasmine (S$7.90)

Every mom deserves a moment of relaxation and a candlelit night in. Treat your mum to a relaxing evening and unwind this Mother’s Day with Nitori’s Stone Diffuser and Aroma Candles. Available in a variety of scents, you can be assured to find a scent that would transform the room into a relaxing spa to kick off a refreshing and luxurious evening just for her.

For Her Bedroom

(From Left to Right) Hotel Style Pillow (S$29.90 – S$79.90), N-Cool Fitted Sheet (S$26.90 – S$69.90)

Designed for the utmost comfort in mind, the Nitori Hotel Style Pillow would be perfect to elevate her everyday slumber to that of a first-class hotel. Made with ultra-soft fabric and specially processed microfiber filling, these pillows are sure to provide firm yet comfortable support from head to neck. Round off her sleep experience with Nitori’s N-Cool Fitted Sheet that is smooth and cool to the touch – uniquely made with three varying degrees of coolness to choose from to combat the hot and humid climate in Singapore.

For Her Vanity

(From Left to Right) Cosmetic Box Divinos BK (S$79.90), Electric Face Brush Cleaner WH AS-1039A (S$29.90)

Surprise her with a stylish yet functional add-on to her vanity with Nitori’s Cosmetic Box Divinos and Cosmetics Mirror. Made to store a wide range of products from makeup to bottles, the Cosmetic Box Divinos would be the go to gift for the beauty junkie mom. Pair it with Nitori’s Electric Face Brush Cleaner – the perfect facial treat after a long day. Featuring a soft face brush made with antibacterial material, this cleansing brush would not only provide a deep cleanse for the skin but also remain clean for multiple uses!

For Her Tableware Needs

(From Left to Right) Non-Slip Surface Tray (S$15.90 – S$29.90); Ceramic Coffee Mill SC-0202 (S$23.90)

Start her day off with a fuss free breakfast in bed experience! Unlike regular serving trays, the Non-Slip Surface Tray is coated with a special urethane coating on the surface to create a non-slip effect – preventing any accidental spills. Available in a variety of sizes and shapes, you can serve up the big breakfast to her with peace of mind. Top off the experience with aromatic coffee, freshly grounded in Nitori’s Ceramic Coffee mill. With three different adjustments for coarse, medium and fine grounds, this would be perfect for a pick-me-up brew every morning!

For Her Decor Needs

(From Left to Right) Succulent in Bottole Stand (S$15.90); Stand Photo Album Length BR 18P (S$19.90)

Did you know – Succulents are known as a symbol of selfless love? Gifting your mom a Succulent decor piece would be a perfect way to show your unconditional love to her! Top it off with a personalised heartfelt gift this Mother’s Day with the Stand Photo Album that is able to hold up to 36 postcard-size photos – Perfect as a decor piece in your home!

With an extensive collection of products for you to choose from, you can be assured to find the perfect gift that your mom would love! Be sure to visit Nitori at COURTS Nojima The Heeren at Level 4 or their website for more!

‘Buka Puasa’ with Alpro Pharmacy’s Vegetable-Rich Murtabak Recipe

KUALA LUMPUR, 18 April 2022 – Murtabak, or pan-fried meat-filled pancake, is a quintessential dish during Ramadan. From the classic minced beef or chicken fillings to the more modern cheese and noodle fillings, Murtabak comes in various forms. While it is a local favourite, Murtabak is high in cholesterol and fat and should be consumed considerately. Alpro Pharmacy, Malaysia’s largest prescription pharmacy chain, joined hands with Alpro’s Dietitian, Nor Anieza Binti Abas, to create a vegetable-rich version of the local delight that you can easily recreate at home. This recipe is also perfect to be consumed immediately after the typical 13 and a half-hour fasting session.

Murtabak Recipe:

Ingredients (Serving size: 6)

250g chicken breast (chopped)
6 sheets of popiah skin
2 eggs (B-sized)
2 tablespoons of chicken/meat curry powder
50g cauliflower (cut into small pieces)
30g capsicum (diced)
25g carrots (diced)
30g cabbage (finely chopped)
1 large onion (medium size, diced)
1 clove of garlic (sliced)
1 red chili (optional)
3 stalks of Chinese celery
1 teaspoon of salt
½ chicken stock cubes
1 teaspoon of sugar
2 tablespoons cooking oil
A little water (as required)

How to make the murtabak

1. Heat the oil. Sauté the shallots and garlic until fragrant and tender.
2. Add the spices and cook until the oil breaks down.
3. Add the chicken, cauliflower and carrots. Add a little water and stir until chicken is cooked
through and vegetables are tender.
4. Season with chicken stock cubes, salt and sugar. Stir until slightly dry.
5. Add the cabbage, capsicum and chili. Then, stir until smooth.
6. Add the Chinese celery and mix through.
7. Break the eggs separately into a small bowl and beat lightly.
8. Transfer the cooked ingredients into a large bowl then pour in the beaten eggs and mix through.
9. Carefully lay the Popiah skin on a flat surface. Scoop 3 tablespoons of the filling over the popiah
skin.
10. Fold the popiah skin up and down then left to right.

The best way to grill the murtabak is to use a flat pan. Pour 1 tablespoon of oil into the pan; just enough to prevent the murtabak from sticking to it. Heat some oil over a skillet on low heat, then place the murtabak on the skillet. Press the murtabak lightly, flip it over, then press again until the murtabak is cooked evenly and charred on both sides.
When ready, it’s time to make your onion gravy!

Onion gravy recipe:

1 large onion (sliced)
2 tablespoons of table vinegar
2 teaspoons of sugar
A pinch of salt

To support Alpro Pharmacy and keep up with all the latest updates, please follow Alpro’s official Facebook and Instagram pages.

Extraordinary Teachers of Anugerah Guru Inspirasi McDonald’s: Passion for Quality Education in Rural Communities

Teachers play a pivotal role in a child’s education journey. They are the ones who lay the building blocks of our nation and shape the future leaders of our country. Teachers have the opportunity to be role models who help students make sense of the world by exposing them to constructive discussions and help them discover their highest potential by exploring their talent and limitless creativity.

However, many still do not have the privilege to have access to quality education. There remains the challenge of education disparity between urban and rural areas, which is still very much prevalent in Malaysia. Education is comparatively more accessible in urban areas than that of rural or remote locations. The education inequality is accentuated by significant difficulties such as lack of educational facilities, resources and qualified teachers in remote locations.

For that very reason, teachers who are stationed in rural and remote communities are all the more important as the onus would fall on them to provide equal educational opportunities as well as experiences that urban city students would receive. It is also no surprise that most teachers would opt to be assigned in urban and semi-urban areas compared to rural areas.

These two teachers, Puan Eva binti Lahi and Madam Lian Fee Choo are the epitome of commitment and hard work for the pure love of teaching, a reflection of the kind of educators who are celebrated by the annual Anugerah Guru Inspirasi McDonald’s.

Puan Eva binti Lahi is an English teacher at SK Sipinong who was one of the finalists of the Anugerah Guru Inspirasi McDonald’s 2021. Puan Eva wanted better opportunities for students in the island school and actually decided to teach there because she wanted to challenge herself and to prove that teaching at an island school can be as fulfilling as you make it to be.

The daily journey to school is certainly an interesting one for Puan Eva. She commutes everyday from the mainland to the island and would even have to jump off a bridge onto the boat that would take her to the school she teaches.  Weathering through heavy rain and storms has also become a norm for her. Her determination and dedication to travel from the mainland by boat to the school of SK Sipinong is one of the countless efforts she has made to ensure that her motto of “no one gets left behind in education” is fulfilled.

The excitement and initiative that her students display when they are provided access to education is what drives her to do what she does. The sense of encouragement and fulfilment she feels from her students is evident through future plans and programmes she is looking to implement to further enhance her students’ access to education.

One of the programmes include bridging the education gap by introducing the teaching of Science, Technology, Engineering, Mathematics (STEM) subjects in English as well as building a STEM station for her students to explore these subjects in a more in-depth manner. The world is evolving rapidly and Puan Eva’s objective is to create equal chances in education for her students and guide them to pursue a successful career as well as to own a promising future of their own.

Another teacher whose passion in delivering quality education to rural communities is unparalleled, is Madam Lian Fee Choo, who was one of the winners of Anugerah Guru Inspirasi McDonald’s 2021. Madam Lian Fee Choo was the 13th principal of SMK Kemabong, Sabah and the first female principal the school has seen in its 47 years of establishment. Also located in a remote location, the school is situated approximately 200 km or a 4-hour drive from Kota Kinabalu.

Originally from Perak, Madam Lian has been an educator for 30 years and out of these three decades of service, she has served as a school principal for 17 years. Throughout her teaching career, she had been stationed at schools in rural areas. She chose to be stationed at SMK Kemabong in 2011 and served as the school’s principal until July 2020. During her tenure at SMK Kemabong, she contributed greatly to improving the school’s attendance rate, bringing down the drop-out rates, increasing parents’ confidence in the school and raising awareness on education within the parents in the community, producing the school’s first Straight A’s student in 2017 and more thereafter.

But the one thing that sets Madam Lian apart from others is the fact that she managed to revive the school’s academic excellence and removed SMK Kemabong from the list of “sinking schools” in Malaysia. A “sinking school” refers to a school that is behind on academic achievements in Malaysia.

Under the stewardship of Madam Lian, SMK Kemabong went from being a “sinking school” to being recognised as one of the best high schools in the district of Tenom in 2014. It was a gargantuan task, one that Madam Lian took on with resolve and confidence.

Wanting the best education opportunities for her students, Madam Lian has always been steadfast in her encouragement of students to pursue their tertiary education. She had three mentees while serving at SMK Kemabong. Due to financial constraints, one of these mentees nearly gave up on the offer to continue her studies at IPGM Kuala Lumpur. Determined to see her student succeed, Madam Lian sponsored the student’s flight ticket and provided some financial assistance to ensure that her student took up the offer.

On a separate occasion, Madam Lian also bought two of the other mentees additional books to ensure they produce good results in their Form 6 studies. Both these students have gone on to secure places in local universities.

Madam Lian has since left SMK Kemabong in July 2020, as she was asked to extend her service at the Tenom Education District Office as a School Improvement Partners+ Officer, with the main responsibility of coaching and mentoring school leaders and senior leader teams. Though she no longer teaches at the school, Madam Lian’s name has been engraved in the hearts of all SMK Kemabong students as she has brought about a magnitude of positive impact and change to the school and community as a whole.

A quality education is the cornerstone in growing and improving a community. It is the very essence that shapes the perspective of young minds and propels the next generation forward. Learning prepares communities of all groups and ages to find solutions to the challenges of today and the future.      Access to education has become a necessity to develop communities and provide a sustainable future for all.

As the driving force of education in their respective communities, Puan Eva and Madam Lian are two of the many extraordinary teachers who have continuously inspired students to grow as individuals as well as provide them the opportunity to thrive and succeed. McDonald’s Malaysia’s annual Anugerah Guru Inspirasi initiative aims to bring to light extraordinary educators like Puan Eva and Madam Lian, who go beyond the call of duty to touch lives and bring positive impact through their work.

Education enables growth and advancement, just like one of the former students at SMK Kemabong, who graduated in Civil Engineering and who is now back as an engineer working on road construction in his hometown of Ulu Tomani. He is the first-ever engineer from the Murut tribes in the Kemabong District.

Changes as such do not happen overnight. Stories like this are truly inspirational, but they can only be told because of the hard work and relentless pursuit towards change and excellence by teachers such as Puan Eva and Madam Lian. Extraordinary stories are only made possible by extraordinary beings, regardless of which remote town they are placed in to make a difference.

HIJRAH’S ‘BERMULA DARI HATI’ CAMPAIGN WILL JOIN HANDS WITH TITIPAN KASIH AND FELLOW MALAYSIANS TO SUPPORT UNDERPRIVILEGED COMMUNITIES

Popular singer Siti Nordiana (left) made a surprise appearance at Kampung Rinching Hilir, Kajang to liven up the atmosphere during the Berbuka Puasa event

Hijrah assists the community by giving basic necessities to people in need

KUALA LUMPUR, 18 April 2022 – Hijrah, Malaysia’s go-to sweetened creamer, will collaborate with a CSR program, Titipan Kasih, for their ‘Bermula Dari Hati’ campaign, which aims to encourage more people to commit acts of kindness, even in these difficult times. They hope that by working together, they will inspire more people to do good deeds and be better versions of themselves, especially during this holy month.

For Muslims, Ramadan is a time for spiritual reflection and growth while bringing families and friends together to experience compassion. However, there are those among us who may not be able to enjoy this blessed month of Ramadan due to unfortunate circumstances with having to face life changes brought upon by the pandemic while adapting to the new normal. Recognising the need to make a difference and also to ease community concerns, Hijrah will be doing more than just delivering Malaysians’ favourite creamer; they will also be giving back to society through acts of compassion and generosity. Hijrah hopes to join hands with the public to work together to help the less fortunate and make a difference in the lives of the most deserving.

Representatives from Hijrah Bermula Dari Hati and Titipan Kasih together with the underprivileged children from Kampung Rinching Hilir after their shopping excursion in preparation for the upcoming Aidilfitri

“As the country returns to normalcy, many are still struggling due to the COVID-19 outbreak. At Hijrah, we recognise that surviving this pandemic requires a team effort, which is why we decided to organise the ‘Bermula Dari Hati’ campaign. We hope that this would serve as a reminder to Malaysians that we are all in this together. We encourage our fellow Malaysians to join us in this effort and strive to be better versions of ourselves every day,” said Santharuban Thurai Sundaram, Chief Executive Officer of Etika Group of Companies (Malaysia, Singapore and Brunei).

In conjunction with the spirit of Ramadan, Hijrah and Titipan Kasih will be reaching out to the Ketua Kampung of Kampung Rinching Hilir for the distribution of up to 150 care packages particularly to orphans, single mothers, and poor families.

In addition, Hijrah and Titipan Kasih will be organising a shopping excursion for underprivileged children to buy baju raya, and the distribution of Kotak Rezeki and cash donations to poor families (keluarga asnaf).

Apart from these activities, there will also be a buka puasa gathering with the less fortunate on Saturday 16 April where the plan is to prepare a scrumptious buka puasa feast together. Popular singer, Siti Nordiana or better known as Nana will be making an appearance during the buka puasa event which will be held at Kampung Rinching Hilir in Kajang.

Let us all begin our road to becoming a better person as we welcome the month of Ramadan and share our richness with the community and those in need. To find out more information on Hijrah, please visit https://www.facebook.com/HijrahMY/.

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