Calbee Wings Food, the joint venture between Calbee and Indonesia’s Wings Food, is going premium with Potabee Black Truffle. Apparently, the latest snack was so popular that it was temporarily out of stock. Calbee Wings Food introduced Wagyu Beef Steak in 2020 but we didn’t see wagyu beef having the same impact as truffle. In Thailand, Lay’s has launched its Truffle potato chips to much fanfare. Truffle seems to do the trick in both markets.
Dilmah Tea has introduced Single Source Estate Ceylon Tea in ready-to-drink (RTD) format in Singapore and Malaysia. The range comprises:
The RTD tea (300ml) with real honey is certified as a Healthier Choice by the Singapore Health Promotion Board. The RTD tea is free from preservatives and is high in antioxidants. Get yours now at 7-Eleven outlets in Singapore and Malaysia.
According to BeverageDaily.com, the Dilmah RTD tea range is high in polyphenol at 85.03m/100ml for its black tea and 125.13mg/100ml for its green tea.
Tapping Tapir, the maker of natural sodas in Malaysia, has expanded its retail channels to include Shell and Mix. In Peninsular Malaysia, Tapping Tapir and Bajo Active are available at the nearest Shell Station nationwide except for Sabah and Sarawak. There are over 360 Select stores and growing in the country.
Tapping Tapir and Bajo Active are now available at Mix.com.my store, which is the one-stop centre for all trending imported foodstuffs primarily from China and the rest of Asia.
The Mister Potato’s Cha Eun-woo edition is now available for purchase at KK Super Mart, 99 Speedmart and other retailers. The South Korean singer Cha Eun-woo is now the face of Mister Potato.
By collaborating with South Korean celebrity, MAMEE-Double Decker, the maker of Mister Potato, hopes to reach out to the huge fan base of Cha Eun-woo who is a well-known singer, actor, and member of the idol group ‘ASTRO’. Cha Eun-woo is also popular in the Philippines and Indonesia, which are major export markets for Mamee.
Click here to purchase Mamee and Mister Potato’s products on Shopee.
Nestlé Indonesia is joining the kurma bandwagon with the launch of Nestlé GOODNES Kurma to coincide with the fasting month of Ramadan 2022, which is set to commence on 2 April 2022. Nestlé GOODNES Kurma is available in a 180m carton packaging.
Nestlé Indonesia has previously launched Nescafe Kurma Latte during Ramadan in 2021.
KUALA LUMPUR, 5 March 2022 – Malaysians are in luck because Domino’s Pizza has heard them loud and clear, delivering on the brand promise of “It’s All About You” by giving cheese lovers a mega cheesy experience with up to ½ kilogram of cheese on their new Domino’s Mega Cheese Pizza.
Linda Hassan, Group Chief Marketing Officer at Domino’s Pizza Malaysia, Singapore and Cambodia, said, “At Domino’s, we want Malaysians to know and feel that “It’s All About You”. That’s why we pay attention to what our customers have to say, and we go above and beyond to meet their love for cheesy goodness. In this case, it is all about giving cheese lovers pure satisfaction when they bite into a slice of pizza and watch stringy cheese being pulled away from their mouths. That excitement is what we want Malaysians to hold as a cherished mouth-watering cheesy experience.”
“We believe our Domino’s Mega Cheese Pizza is one of Malaysia’s most extraordinary pizzas. It has an extra-large helping of cheese which we know you’ll love! The Domino’s Mega Cheese Pizza comes in three different sizes – 6”, 9” and 12”, and also features three different customisable base sauces, which is only available for a limited time,” she added.
The Domino’s Mega Cheese Pizza comes with a selection of three base sauces— Top Secret, Signature and Cheese sauce. The pizza packs a punch for its cheesylicious flavour and nothing can get cheesier than this as it contains up to ½ kilogram of cheese (3x more than usual!).
At the recent introduction of the new Domino’s Mega Cheese Pizza on the Cheesiest show ever, Douglas Lim took to the virtual stage to entertain audiences in the cheesiest way possible and showcased the mouth watering amount of stretchy cheese on the new Domino’s Mega Cheese Pizza.
Kicking off the event with a comical yet cheesy skit, Douglas cracked hilariously cheesy jokes and got steamy with audiences as he challenged them to come up with the cheesiest pick-up lines which were then read out and rebutted in true comedic style.
Among the cheesiest pick-up lines sent in from the audiences included “Hey there, do you believe in love at first bite? Or should I add more cheese?” sent in by Sue YaLee. Some of the more creative pick-up lines of the day were “Are you a pizza? Because every slice of you is perfect” sent in by Fathin and “Know what’s on the menu? Me n U”, by Anis. For showing off their creativity and wit by coming up with some of the cheesiest pick-up lines, Domino’s surprised ten lucky people who brought the cheese and entertained Malaysians to a Mega Cheese Combo feast.
Douglas Lim himself was left in stitches with extremely cheesy lines coming in hot and fast from the audiences. He also dished out cheesy pick-up lines like “If you were a pizza and I were cheese, I’d melt all over you like the new Domino’s Mega Cheese Pizza.” and “Do you like raisins? How do you feel about a date? Because I think we would be Gouda together,”
Missed out on the cheesiest comedy show in Malaysia to date? You can catch all the cheesy action on Domino’s Pizza Malaysia’s Facebook page. Enjoy the show with a belly full of the new Domino’s Mega Cheese Pizza which is currently available in all Domino’s outlets nationwide, giving cheese lovers a reason to celebrate their love for cheese. For more information, please visit https://www.dominos.com.my/
FrieslandCampina (Thailand), the producer and distributor of Foremost dairy products, has launched two new Japanese-inspired flavoured milk in Thailand – Kinako Mochi and Taro Cream Mousse. The new flavoured milk products are available exclusively at 7-Eleven outlets in Thailand. Kinako Mochi is based on the traditional Japanese flavour, while Taro Crea Mousse is in the Japanese cafe style.
March into the new month with Domino’s Pizza Singapore as Domino’s Pizza introduces Twos-day, 2 for $22 promotion for all pizza lovers! Domino’s Pizza is here to elevate our Tuesdays with a lip-smacking deal you cannot miss. Order any regular 9-inch pizzas for just $22 (regular) and enjoy two complementary sets of mini gold roasted dummets (worth $5.80). Double happiness is coming your way!
To celebrate the launch of Twos-day deal, we’d like to share two more reasons to love Domino’s Pizza.
Move over Friday, Tuesdays will be the best day of the week with Domino’s Twos-day special. As part of this ongoing deal, diners can save up to 50% and enjoy two 9-inch Regular sized pizzas at just $22, two 12-inch Large pizzas at $33 or two 15-inch Xtra Large pizzas at only $44. On top of that, each Twos-day order includes two sets of Golden Roasted Wings, Domino’s Pizza’s oven-baked, tender roasted mini-drumlets marinated in their signature blend of spices. What a way to spice up your pizza treat!
Enjoy your Twos-days with Domino’s Pizzas fresh off the pan at your nearest Domino’s Pizza outlet or place your orders via https://www.dominos.com.sg for click & collect orders or a guaranteed 30-minute fast delivery. You can also drop us a line at 6222 6333. Dig into a winsome combination of great taste and amazing prices today!
For Twos-days online orders, simply choose delivery, click on coupons and key in the code WD22, WD33 or WD44, depending on how hungry you are feeling.
#ShopeeCelebratesYou this 3.15 Consumer Day, giving shoppers more reasons to celebrate with Dato Pandelela Rinong and Datuk Abdul Latif Romly
KUALA LUMPUR, 3 March 2022 – Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, launches 3.15 Consumer Day, the first mega sale of the year. 3.15 Consumer Day is happening now till 15 March and will bring the excitement of Shopee’s year-end festivals to all users, giving them more reasons to celebrate and reward themselves as they gear up for the year ahead.
Shopee is pioneering 3.15 Consumer Day to bring more value and joy to all shoppers, who are now using e-commerce to fulfil their needs all year round. Everyone can be a part of 3.15 Consumer Day which features the widest variety of products, made better with 95% off deals, free shipping with no minimum spend and the chance to Spin & Win a Nissan Almera.
Adding to the 3.15 celebrations, Shopee welcomes Dato Pandelela Rinong and Datuk Abdul Latif Romly as its 3.15 brand ambassadors in Malaysia. Both athletes have an incredible track record of overcoming tough odds and dedicating their lives towards putting Malaysia on the world map, serving as an inspiration in the way they accomplish great things by prioritising well-being and celebrating achievements no matter how small. Dato Pandelela has won two Olympic medals and five World Championships medals while Datuk Latif has won two gold medals in the Paralympic Games. He holds the world record for Long Jump T20 until now.
Kenneth Soh, Head Of Marketing Campaigns at Shopee Malaysia said, “This Shopee 3.15 Consumer Day, we want to celebrate you. Be kind to yourself. Go at your own pace, celebrate the small wins and reward yourself. To better serve our consumers, we first have to understand what Malaysians have been buying since 2019.”
“At Shopee, we always put consumers at the heart of what we do, so we consistently innovate new initiatives and campaigns such as the 3.15 Consumer Day to better fulfil their needs” he added.
Understanding Malaysian shopping trends
As more people are accustomed to staying at home, Shopee noticed that many are looking to improve and prioritise themselves in terms of health, well-being and to destress. As such, there was 6 times increase in demand for Self-Care Products on the platform in 2021, compared to 2019, before the pandemic.
Physical wellness, environmental self-care, and social well-being were seen to be the top three self-care trends, as Shopee witnessed an impressive 10 times growth of demand related to better home and living.
As Malaysians paid more attention to their physical wellness, Shopee noted that 42% of self-care items sold last year pertained to personal grooming, supplements, exercise equipment, cooking and baking supplies, sleepwear, and bath and spa.
Due to Malaysians spending more time home with families, Shopee observed a 12 times uplift for snacks and 13 times increase in cooking and baking supplies in 2021 as compared to 2019.
Malaysians were also more and more into environmental self-care, to create a healthier living environment at home. They started new DIY projects, put some new wallpapers on, and grew indoor plants among other activities. This is mirrored by the 12 times increase in demand for home improvement items over 2 years.
Looking at social well-being, more Malaysians are open to the idea of having a furry companion at home as the demand for pet supplies grew 13 times in the space of two years from 2019 to 2021, as owners treat their pets with grooming, homes, pet food and treats and even fashion and accessories.
Taking a deeper dive into keyword searches data in self-care trends, Shopee noted that ‘keropok’ was searched nearly 7 times more in 2020 and over 25 times more in 2021, both as compared to 2019.
‘Kids books’ has also been one of the more popular keyword searches with over 11 times increase in 2020 compared to 2019, as moms and dads turned to Shopee to inculcate reading at a young age.
Additionally, since the launch of ShopeeFood in September 2021, the ‘bubble tea’ keyword search grew by more than 7 times by December last year, signalling a growing trend among Malaysians to reward themselves with some sweet treats through food delivery.
As part of the Shopee 3.15 Consumer Day, Shopee will also launch its #ShopeeCelebratesYou activation to bring more cheer to users across the 3.15 period.
Happening daily on Shopee Live from today till 15 March, users also get to play a game that will keep them on the edge of their seats, called Sampul Misteri. Lucky Callers will be required to answer a Question of the Day to unlock an envelope and stand a chance to walk away with grand cash prizes. Viewers can guess which envelope contains the grand cash prize before the show and stand a chance to win Shopee Coins with the correct guess.
Tune in to TV3 or Shopee Live at 9pm on 15 March to get your hands on the best TV deals in town, while enjoying some mesmerising local celeb performances, plus a little Korean flavour too on the Shopee TV Deals program for 3.15 Consumer Day.
For more information about Shopee 3.15 Consumer Day, visit here.
Indonesia’s Cisarua Mountain Dairy, the company behind the Cimory brand, has added a new flavour to its Cimory Squeeze yogurt drink. The new Cimory Yogurt Squeeze Brown Sugar is a combination of creamy yogurt and brown sugar to deliver the milk tea experience in a healthy yogury drink format in a convenient pouch.
