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Eight Young Food Content Creators To Follow

Ayam Future Creator 1st Prize

Kuala Lumpur, April 04, 2022 – Looking for healthy, creative and tasty recipes from the next generation of content creators? Follow these eight young #AyamFutureCreator program winners for a fresh perspective on food made with love and Ayam Brand products.

The  #AyamFutureCreator program was introduced as part of the Ayam Brand Community Care Campaign 2021 that supports healthier diets based on the Malaysian Healthy Plate (#SukuSukuSeparuh) concept. Ayam Brand provided two-months’ supply of its healthy, convenient and tasty products to 32 charity homes nationwide and a specially curated content creation starter kit. The Ayam Brand team, dietitians from KPJ Damansara Hospital and content creator Arianna Natasha guided and mentored teams from each of the homes on nutrition, health and developing engaging content over an eight-week program.

Finalists from 21 teams were selected from more than 100 participants. Future creators were shortlisted based on their 1 to 3 minute video content submission. Judges from Ayam Brand, KPJ Damansara Hospital dietetics team and Arianna Natasha evaluated the healthfulness and creativity of the recipes, food preparation and presentation, content and video flow, production and cleanliness.

At state level all teams received certificates of participation, while the top three teams received trophies. For the finals, the top eight teams received a total of RM6,000 in Perbadanan Tabung Pendidikan Tinggi Nasional (PTPTN) SSPN saving plans.

“Congratulations to all future creators for stepping out of their comfort zones and taking on the role of content creators from being content consumers. Ayam Brand is proud to provide this platform to encourage healthier eating habits and better nutrition choices, providing access to experts in nutrition and content creation as guides and mentors to spark new livelihood ideas among these talented children,” says Ayam Brand™ General Manager Ms Chin Lee Foon.

“The children were very receptive and curious about nutrition. While their daily diets tend to be carbohydrate heavy, sharing the Malaysian Healthy Plate #SukuSukuSeparuh concept is helping them make better nutrition choices. Glad to see that they practiced the balanced diet in their videos. Many recipes were well-balanced and simple enough for children their age to prepare. Parents who want to encourage their kids to learn some creative and healthy recipes can use these as a resource. We are proud to have mentored these future content creation stars!” shares Ms Boh Shi Hui, Dietitian at KPJ Damansara Specialist Hospital.

“Well done to all the teams. Content creation requires creativity, time, effort and skills. During the mentoring sessions, they are very interested in the technical aspects of creating content, however they need to balance the technical side with more creative ideas. Keep pushing yourselves to excel, guys!” Arianna Natasha says.

What were the balanced meals prepared by these future content creators? Head to each of the home’s social media accounts to find out, support their videos and passion for cooking by giving them a like, comment, and share on their page. Show them your love!

Here are the list of future content creators to follow:

Group 2 from Pusat Kebajikan Care Haven Bhd., Johor with their recipe of Tuna Salad. Nicholas Hiew, 15, was overjoyed with the win, “We are so happy to be first placed and truly appreciate the RM2,000 PTPTN saving plan prize for our team. We love to cook and always help in the kitchen. Joining the #AyamFutureCreator program has taught us how to edit videos and craft social media content. We’re more confident now, and plan to post more often. Maybe even start our own YouTube channel. Thank you so much and remember to like and follow us!”

Check their video at:

https://www.facebook.com/watch/?v=416051880322261&ref=sharing

Pertubuhan Kebajikan Rapha Kuantan, Pahang came in second winning RM1,200 in PTPTN saving plans for their team of four. Their recipe for Spaghetti Tuna had an East Coast spin to it. Vasandra, 13 “We are blessed to join the #AyamFutureCreator video competition and coming in second! Content creation is not easy but I enjoy it. Big thanks to Ayam Brand, KPJ Damasara dietitian team and Kak Ary for the mentorship and guidance.  #AyamWithYou always!”

View their content at

https://www.facebook.com/watch/?v=698098221363322&extid=CL-UNK-UNK-UNK-AN_GK0T-GK1C&ref=sharing

The team from Caring for the Future (Malaysia) Bhd from Sabah were third with their recipe of Baked Beans with Cabbage and Egg. The team of four won RM800 in PTPTN saving plans.

Instagram page:

https://www.instagram.com/tv/CbcECjGj7gD/?utm_medium=copy_link

Group 1 from Persatuan Kebajikan Kanak Kanak Yatim Rumah Visi (Vision Home) Ipoh, Perak received a consolation prize of RM400 in PTPTN saving plans for their team of four. Their recipe was for Saba Fish Cake.

How did they do?

https://www.facebook.com/VisionHomeIpoh/videos/381032706934098/

Pertubuhan Kebajikan Anak Yatim dan Asnaf Kelantan received a consolation prize of RM400 in PTPTN saving plans for their team of four for a Spicy Tuna Spaghetti.

Show them some love

https://www.facebook.com/watch/?v=488001542989806&extid=CL-UNK-UNK-UNK-AN_GK0T-GK1C&ref=sharing

Pertubuhan Kebajikan dan Bimbingan At Taqwa, Selangor received consolation prize of RM400 in PTPTN saving plans for their team of four for their take on Healthy Breakfast Platter.

Check them out

https://www.facebook.com/235517366489661/videos/503332968179722/

Lighthouse Children Welfare Home Assoc., KL & Selangor received consolation prize of RM400 in PTPTN saving plans for their team of four. Their recipe was for Sausage Bun, Tuna Salad and Yellow Curry.

Find them here:

https://www.facebook.com/lighthousewelfare/videos/358343849545842/

Pusat Jagaan Hajjah Fatimah Abdullah received consolation prize of RM400 in PTPTN saving plans for their team of two. They whipped up Tuna Gimbap.

Discover their skills at

https://www.facebook.com/baitulsakinah/videos/1112342235993787/

The Ayam Brand Community Care Campaign which is in its fourteenth year has contributed more than 2 million healthy meals to more than 25,000 people from 539 charity homes and NGOs.

Ayam Brand emphasizes the contribution of its canned fish products as many charity homes lack regular access to fish such as tuna and saba that are a good source of Omega-3, which is an essential fatty acid that our body cannot produce. Omega-3 may help to prevent coronary heart disease, promote healthy nerve activity, improve vitamin absorption, maintain a healthy immune system and promote cell development. Omega 3 is also important in the development of vision and brain among children.

To find out more about the #AyamBersamaMu CSR campaign and #AyamFutureCreator program visit https://www.ayambrand.com.my or join https://www.facebook.com/ayambrandmalaysia.

Savour the cool delight of the limited-edition King’s Potong Signature Japanese Sweet Potato

The treasured taste of Asian ice confection dessert on a stick

Singapore, 5 April 2022 – King’s Potong marks its tribute to the delectable Japanese sweet potato with its latest launch of a limited-edition King’s Potong Signature Japanese Sweet Potato ice cream.

As the largest continent on the globe, Asia is home to an almost endless variety of wonderful desserts made from a plethora of ingredients found in diverse regions. Among these ingredients is the Japanese sweet potato, prominently found in savoury and sweet dishes, as well as in many Asian desserts which appeal to both the young and old.

The Japanese sweet potato has been ever so popular for its distinct creaminess and fluffier lighter texture, and also for the fact that it is high in antioxidants, dietary fibre, and vitamin A. This beloved taste of Japan is hard to miss here in Singapore, at department stores to food kiosks in shopping malls and streets, often the prized snack found at the end of snaking queues.

Easily identified by its reddish-purple skin, the Japanese sweet potato has a distinctive mildly sweet taste with notes of chestnut which sets it apart from the other varieties of sweet potatoes.

Known for its versatility across the rich diversity of unique food cultures in Asia, the Japanese sweet potato is served in many delicious ways – be it baked, steamed, roasted, whipped, blended, or fried. It is also featured as the main ingredient and filling in sweet and savoury treats such as soups, crisps, pies, tarts, and puddings.

King’s Potong Signature Japanese Sweet Potato promises to be a deliciously cool indulgent treat – perfect for Singapore’s warm sunny days. The first bite off the luscious purple icy confection delivers the scrumptiously rich taste of Japanese sweet potato. Venture deeper into the centre to uncover a luscious sweetened creamer to complement the Japanese sweet potato flavour.

Quality potong from King’s Potong 

For 40 years, King’s has served delicious ‘Potong’ frozen confection that is loved by many. It brings back fond memories of the good old days with its Asian-inspired treats. With the same trusted quality, King’s Potong Signature range promises to delight the palate with quality ‘potong’ made from only fine quality ingredients.

Don’t miss out on this delightful limited edition treat from King’s Potong

The new King’s Potong Signature Japanese Sweet Potato will be available while stocks last in single serves at the Recommended Selling Price (RSP) of S$1.40, and in multipacks of six at the RSP of S$7.60. They can be purchased at all leading supermarkets and hypermarkets.

Nearly 3 in 4 in SEA encountered at least one cyberthreat against digital payment methods, Kaspersky reveals

05 April 2022

A recent Kaspersky research showed a positive correlation between the adoption of digital payment methods and the awareness of the risks and threats that are associated with them in Southeast Asia (SEA).

Titled “Mapping a secure path for the future of digital payments in APAC”, the study discovered that nearly all respondents in SEA (97%) were aware of at least one type of threat against e-payment platforms, while almost three in four (72%) have personally encountered at least one type of threat associated with this technology.

In many ways, this awareness could be attributed to the volume of media coverage about cybersecurity incidents, especially last year, and the combined efforts of governments and private sectors in boosting security awareness amidst the rise of mobile banking and e-wallet adoption in the region.

More than a quarter of the respondents encountered social engineering scams via texts or calls (37%), fake websites (27%), fake offers and deals (27%), and a quarter reported receiving phishing scams (25%).

Remarkably, social engineering scams are the top encountered threat for most SEA countries, including Indonesia (40%), Malaysia (45%), The Philippines (42%), Singapore (32%), and Vietnam (38%). The only exception is Thailand where its top encountered risk is fake website (31%).

Having more exposure to cyber threats could directly correlate to a higher level of awareness. Social engineering scams, fake websites, and fake offers and deals are among the most commonly encountered threats, with a large percentage of awareness at 72%, 75% and 64% respectively.

Cyber threats Bank account/

credit card fraud

Account hacked because of a data breach Fake and fraudulent apps Ransomware Fake offers and deals
Less than USD 100 23% 22% 27% 16% 24%
USD 101-500 13% 8% 9% 8% 9%
USD 501-1000 6% 6% 2% 5% 4%
USD 1,001-5,000 6% 2% 2% 4% 1%
USD 5,001-10,000 1% 4% 2% 5% 0%
More than USD 10,000 3% 4% 3% 7% 4%
None 48% 53% 55% 55% 57%

Percentage of respondents experiencing material impact of a cyber-incident involving digital payments

When it comes to measuring the financial impact of a cyber-incident involving digital payments, the amount of financial loss appears to be mostly capped up from less than USD 100 to USD 5,000, with a very small proportion of respondents having reported incurring a loss of more than USD 5,000.

Majority of respondents (52%) admitted that they lost money due to bank account and credit card fraud. In this group, 23% lost less than USD 100, 13% lost between USD 101-500, while 48% indicated that they did not lose any money from this threat.

Account hacked because of a data breach (47%), fake and fraudulent apps (45%), ransomware (45%), and fake offers and deals (43%) are also listed as the top 5 threats resulting in financial loss in SEA.

At the same time, the impact of a cyber threat when it comes to digital payments does not just impose a financial burden on consumers, but also affects them from a psychological perspective.

After encountering a cyber incident, more than two in three respondents from the region (67%) said that they became more vigilant. More than a quarter (32%) were also anxious about recovering their lost money.

Consumers are also concerned about their trustworthiness. Some 36% indicated they still trusted that the bank and mobile wallet provider would resolve the issue, but 18% said they had less trust in digital payment providers. Nonetheless, the consequence continued.

Over a quarter (30%) of the respondents blamed themselves for such mistake, while a small portion (12%) admitted that they involved in a misunderstanding with spouse, family member and friends because of it.

Sandra Lee, Managing Director for Asia Pacific at Kaspersky

“The adoption of digital payment methods appears to be a double-edged sword, with convenience representing the good benefits and cybersecurity risks being the less desirable aspects of it. On the contrary, we believe that categorizing digital payments in such binary ways is premature. As with any emerging technologies, there is no inherent good or bad characteristic to them; rather, how we use them to achieve beneficial outcomes is determined by how we interact with them. If we are to fully realize the benefits of digital payments, it is important that all stakeholders, including the government, digital payment providers, users, and even cybersecurity firms, work together to build a stable, secure, and future-proof payments ecosystem,” says Sandra Lee, Managing Director for Asia Pacific at Kaspersky.

When it comes to action taken after encountering threats, almost 2 in 3 of respondents (64%) changed passwords and other security settings on their banking and mobile wallet apps, half of them (50%) called bank or related mobile wallet company, while 45% informed their family members and friends about the incident.

Cybersecurity protection calls more attention to consumers once they come across the threats. A tad more than a quarter of respondents (26%) said they installed security solutions on infected devices, while the same percentage (26%) said they did so whether or not their devices were infected.

Fresh start is also an option, 15% of respondents said they downloaded a new mobile wallet and created a new account simply to be safe.

To help digital payment users in SEA embrace technologies securely, Kaspersky experts suggest the following:

  • Beware of fake communications, and adopt a cautious stance when it comes to handing over sensitive information. Do not readily share private or confidential information online, especially when it comes to requests for your financial information and payment details.
  • Use your own computer and Internet connection when making payments online. As like how you would only make purchases only from trusted stores when shopping physically, translate the same caution to when making payments online – you’ll never know if public computers have spyware running on them recording everything you type on the keyboards, or if your public Internet connection has been intercepted by criminals waiting to launch an attack.
  • Don’t share your passwords, PIN numbers or one-time passwords (OTPs) with family or friends. While it may seem convenient, or a good idea, these provide an entryway for cybercriminals to trick users into revealing personal information to collect bank credentials. Keep them to yourself and safeguard your private information.
  • Adopting a holistic solution of security products and practical steps can minimise the risk of falling victim to threats and keeping your financial information safe. Utilise reliable security solutions for comprehensive protection from a wide range of threats, such as Kaspersky Internet Security, Kaspersky Fraud Prevention and the use of Kaspersky Safe Money to help check the authenticity of websites of banks, payment systems and online stores you visit, as well as establish a secure connection.

Users who would like to avail the latest Kaspersky promos to protect their devices better can visit: https://shopee.com.my/kaspersky

To read the full report, please visit https://kas.pr/b6w8.

About the survey

The Kaspersky “Mapping a digitally secure path for the future of payments in APAC” report studies our interactions with online payments. It also examines our attitudes towards them, which hold the key to understanding the factors that will further drive or stem the adoption of this technology. The study was conducted by research agency YouGov in key territories in APAC, including Australia, China, India, Indonesia, Malaysia, Philippines, Singapore, South Korea, Thailand and Vietnam (10 countries). Survey responses were gathered in July 2021 with a total of 1,618 respondents surveyed across the stated countries.

The respondents ranged from 18-65 years of age, all of which are working professionals who are digital payment users.

Through this study, when the behavior of the population of a market is generalised, it is in reference to the group of respondents sampled above.

foodpanda MALAYSIA WELCOMES BACK PANDACUB TO EMPOWER YOUNG TALENT

A Program To Provide Accelerated Career-building Path Through On-Job Experiences

Malaysia, April 5, 2022 – The leading online delivery service, foodpanda Malaysia today announced the second intake of pandaCUB, a 2-year program for fresh graduates to have an accelerated career-building path within foodpanda Malaysia. This rotation based programme will offer young talents valuable growth opportunities through both challenging and rewarding on-job experiences.

Commenting on this initiative, Sukhveer Singh Ajay, Head of People and Culture, foodpanda Malaysia said, “As a market leader in the q-commerce space, we are always motivated and committed to introducing new programs that are able to nurture young talent, bring in fresh ideas and help the brand stay relevant with current times. We believe that the pandaCUB program is essential in growing our talent pipeline for the future and hope to continuously help others to develop personally and professionally.”

The pandaCUB program would require fresh graduates to be the top of their class, both academically and socially, possess a Bachelor’s Degree in any field with a minimum CGPA of 3.2, and less than two years of working experience for strategic placements in the organisation. The program is structured with many performance levers, including critical projects, learning and development interventions, access to leadership, as well as regional and global collaborations. With this on-job experience, pandaCUBs would be able to sharpen their agility, resilience, and collaboration skills, which are crucial in today’s environment.

Throughout the 2-year period, pandaCUBs will undergo 6-month rotations across 4 different departments, allowing them to navigate and explore the complexities of their role and responsibilities, tackle challenges, and lead cross-functional projects. Mentors and buddies will also be assigned to offer professional as well as personal developmental support, strengthen growth within the organisation, and  overall accompany them on their journey. Upon completion of the program, these pandaCUBs will be placed in a suitable, permanent role within a particular department.

Interested candidates will need to submit their CV alongside a video resume with their application. Upon being shortlisted, these candidates will then undergo several online and virtual assessments and a final interview, before ultimately receiving an offer to join the panda family as part of the 2022 pandaCUB cohort. The pandaCUB program began accepting applications on 1 April 2022 via LinkedIn, Hiredly and the foodpanda career website, with onboarding scheduled for August 2022.

Azreen Nur Ahmad Zamri

Azreen Nur Ahmad Zamri, 24

The best part about being a pandaCUB is definitely the exposure and network. Being given the chance to work on multiple projects in rotation has opened up so many opportunities for me and it helps accelerate my career in the e-commerce industry. The transition from my university days to working life was a challenge but I was ever-ready to take it on without hesitation. At foodpanda, I am able to learn new things every day and I am beyond grateful for this opportunity because I am now able to work on multiple high-impact projects that have enabled me to achieve things I never thought possible. My advice for candidates out there who are keen on applying is to take the chance, regardless of your field of study because you might just end up loving it.

Siti Khadijah binti Abu Samah, 27

I love being a part of the pandaCUB programme because it’s like having an open ticket that permits us to try many different departments to develop ourselves further in many different verticals. I also love that we are given the chance to build connections and meet people from top to bottom, which is not an opportunity given to many. So far, it has been a very exciting journey. I was able to come out of my shell and learned a lot of things, from the skills needed to communicate with clients and vendors to handling a crisis. A tip I have to offer others would be to be inquisitive and expand your curiosity. If you are unsure about something, always ask questions and be proactive. Don’t wait for others to approach you first and always be open to sharing your thoughts and opinions with others. Besides that, my main objective of being part of this programme is to identify which areas that I would like to pursue my career in. I enjoy the diverse team here at foodpanda and the inclusive working environment that matches perfectly with what I envisioned for my career.

Kim Lau, 24

With this programme, I’ve had the privilege of working with multiple departments and collaborating with them. While it may be a challenge having to switch departments and roles every 6 months, I have learned to be adaptable and the true meaning of integrity. Now, I am able to deal with the constant changes of project objectives and tasks more easily. I look forward to participating in discussions that keep the environment alive. My goal with pandaCUB is to learn as much as possible and also work alongside the foodpanda regional team. If there is one thing that I learnt during my time here is that we should always be ready to step out of our comfort zone and the importance of working together to drive the business forward. This role has empowered me in building a strong foundation for adaptability and agility.

Luis Gurubatham, 24

The working environment and culture is truly amazing, everyone is so energetic and vibrant. The most important lesson that I have learnt is time management skills. At any job, there will be times where there are many tasks to be completed but this is where you will be put to test. Besides that, I have also greatly improved my data analysis skills. I strongly believe these skills would be able to bring me many advantages for my career growth in the long run. A tip that I have for others applying for this position would be to brush up on your Microsoft skills and have a good understanding of foodpanda’s business models, and this includes all verticals.

Amirul Norkhaidi

Amirul Norkhaidi, 28

Personally, I feel that the best thing about the pandaCUB programme is the support system that we are provided with. Each pandaCUB will have their own buddy or mentor that will not only facilitate your learning process but also help you to always be motivated to achieve your goals. There is no denying that there are high expectations for all pandaCUBs within the organisation but the team is always ready to assist you. In the beginning, I was a little anxious but now I have managed to strengthen my self-esteem and am willing to take on more challenges. I also enjoy the responsibility that’s given to me, as it enhances my critical thinking skills. Remember to always be brave because your biggest hindrance between you and your growth is yourself. I strongly believe that this position is an amazing opportunity to kickstart one’s career, especially for fresh graduates.

Joey Yap

Joey Yap, 22

As a fresh graduate entering the workforce for the first time, we are able to explore many functions and departments within the organisation with this program and this opportunity does not come around very often. Through this, I was also able to gain an abundance of knowledge from working on various projects and build connections with some of the best from the industry. Moreover, I was not only able to improve on my hard skills such as data analytics but also my soft skills. Being at foodpanda, I was  able to be a part of a diverse and inclusive working environment, and form bonds with many incredible individuals who uplift me everyday to set higher goals and expectations.

Mamee Monster has a peppery taste

MAMEE-Double Decker has introduced a new black pepper flavoured Mamee Monster snack in Malaysia. The choice of black pepper is a take on the spicy theme to connect the brand with older consumers who are open to spicy flavour in their snacks.

Mamee is offering #MameeMonsterPepperBaeChallenge with a chance to win cash prizes and Samsung Galaxy S22.

Click here to buy from Mamee’s official store on Shopee.

7-Eleven Singapore offers healthy honey-based drinks

7-Eleven Singapore has launched First Brew Honey Cup Series to offer consumers with healthy honey-based beverages. The series comprise Honey Chrysanthemum⁣, Honey Yuzu⁣ and Honey Aloe Vera⁣ with recognisable Asian ingredients for wellbeing such as chrysanthemum and aloe vera.

First Brew Honey Cup Series are available in selected 7-Eleven stores. Store list: https://tinyurl.com/RTEFavourites⁣

Milkuat offers immunity with new vitamin C fortified flavoured milk

PT Indofood CBP Sukses Makmur Tbk (Indofood CBP) has launched Milkuat Susu Botol Tinggi Vitamin C to offer stronger immunity protection for children. The latest flavoured UHT milk comes in three flavours – yogurt, strawberry and orange packed in a 180ml PET bottle. The vitamin C (90mg/bottle) meets 100% of RDI.

MilkLife Kurma UHT milk now available in Indonesia

MilkLife, which is the first lactose free milk brand in Indonesia, has launched MilkLife Kurma UHT Milk in conjunction with the start of Ramadan. Flavoured milk with kurma or dates is popular as it taps into consumer understanding of kurma as a nutritious food to break the fast. Kurma is also naturally sweet to appeal to Indonesian consumers who have a sweet tooth.

Amazfit Celebrates Ramadan by Unleashing Passions and Spirits Through Smart Devices

Ramadan deals up for grabs for those wanting to stay healthy and active

KUALA LUMPUR, 31 March 2022 – Amazfit, a premium smart wearable hardware brand owned by Zepp Health Corporation (“Zepp Health”), is going to “Up Your Game” by harnessing the power of technology and science to free more people to live their passions and express their active spirits with its series of smart hardware designed for a healthy and sporting lifestyle.

Powered by the Zepp operating system, Amazfit connects smart devices, big data as well as sports and health management service to provide multiple personalised wearable and user experiences. Its smart devices are catered for daily or outdoor use related to health and sports, including true wireless stereo sports earbuds, smart treadmills, smart body composition scales and sports gear.

Jacob Jin, Director of Amazfit Southeast Asia, said, “Amazfit is one of the most preferred brands of young people around the world who pursue an active and positive lifestyle at the cutting edge of fashion and technology. We now have over 100 million active users of our products that include watches, bands, earbuds, fitness gear and other accessories.”

“We are excited to launch Amazfit special Ramadan deals in April for our smart watches, where AI engines embedded in these smart devices can monitor heartbeat, exercise modes, blood-oxygen saturation levels, sleep status and breathing while sleeping, giving a better insight on how the body performs while active or at rest.”

Amazfit is offering special Ramadan deals in April for its smart watches that are applicable on these specific dates: 4 April, 5 April, 18 April and 25 April 2022. Purchasers who buy the T-Rex Pro on these dates will get a free Amazfit mask, those who purchase the GTS 3 and GTR 3 series of smart watches will get free hair bands and mask while those purchasing GTR 3 Pro will get free hair band, mask and bottle. Gifts are available while stocks last.

The T-Rex Pro is designed for those who pursue an active outdoor lifestyle as it supports four Global Navigation Satellite Systems, 10 ATM water-resistance, a blood-oxygen saturation measurement system, a weather tracker, a sunrise and sunset monitor, a current moon phase display, a compass and barometric altimeter, ultra-long 18-day battery life with typical use, and over 100 different sports modes.

Amazfit’s other smart watch models include the Bip U Pro catered for those seeking a healthier and more active lifestyle to keep fit or stay in shape. The Bip U Pro come with 50 watch faces to suit mood and outfit or users can upload their photos for a more personalised watch face. Those wanting to stay fashionable and at the same time enjoy sports can go with the GTS 2 mini smart watch with its ultra-slim and light design. It also comes with over 60 built-in sports modes for a complete indoor or outdoor sports experience.

To know more of the Ramadan offers, please go to www.amazfit.com/en or to Amazfit’s e-commerce partner platforms on Shopee and Lazada.

Charoen Pokphand Foods and Future Meat Technologies will develop cultured meat products for the Asian market

23 Mar 2022 – Charoen Pokphand Foods Public Company Limited (CPF), one of the world’s leading integrated agro-industrial and food business, announced a first-of-its-kind partnership with Future Meat Technologies, a leading cultured meat company.

CPF and Future Meat Technologies aims to develop hybrid cultured meat products for the Asian market, matching the unique consumer preferences of the Asian continent and leveraging the company’s knowledge of the market demands and vast distribution network in the region. The announcement comes months after Future Meat Technologies launched the world’s first cultured meat production line just south of Tel Aviv capable of producing up to 500 kg of products a day.

Future Meat products are uniquely non-GMO as their technology allows chicken, lamb, pork, and beef cells to grow forever without the use of genetic modification. Proprietary engineering technology, also allowed the company to produce cultured meat products for less than $16 per lbs.

Prasit Boondoungprasert, CEO at CPF said “After the first launch of CPF’s plant-based products under the Meat Zero brand last year, we have received exceptional recognition from the market both in Thailand and the Asian market. This year we will be rolling out to other parts of the world, including USA and the European markets. Cultured meat is another exciting technology, having the same sustainability and animal welfare proposition as plant-based meat. It can also offer new properties to satisfy future consumer needs and will be a key part of our ambition to be one of the leading alternative protein companies. Future Meat is one of the technology leaders in this field, and we are excited to be working with them to combine our expertise and deliver exceptional products for the Asian markets.”

“We are incredibly excited about the opportunity to expand our activity and to work in Asia”, said Prof. Yaakov Nahmias, the company’s President and founder, “Our technology is uniquely suited to meet the rising demands for quality protein in Asia at a time of dwindling environmental resources. It is time to meet this challenge head on to secure a future for all coming generations”.

Moses Talbi, EVP Finance & Business Development at Future Meat added “We are eager to partner with CPF, a world leading food company which truly believes in delivering quality products while maintaining the sustainability of our plant. Future Meat is proud to embark in this partnership”.

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