It’s Spooky Season on Keong Saik – and Heart of Darkness is getting into the spirit with their collaboration with the local Lion Brewery to create a special limited edition Halloween beer, the Dark Heart Lah-ger. The beer will be available on draft for S$18 per pint, alongside the dining and drinking mecca’s extensive selection of Western fusion style dishes and drinks. Grab a friend and #enterthedarkness this Halloween with good food and great vibes at Heart of Darkness.
Planning an at-home celebration this Halloween? Don’t miss Heart of Darkness’ special deal on growlers for a discounted price of S$75 during Halloween weekend, 29 – 31 October. Pair your beer with Heart of Darkness’ wide range of dishes available for takeaway or delivery, all available online here.
In this new digital-first F&B format in Asia, foodpanda will roll out Rebel Foods’ flagship brands and new jointly-created offerings in more than 2,000 outlets within Asia through an initial five-year partnership, starting in six markets
Rebel Foods will extend its culinary expertise, efficient SOPs and food tech innovations to F&B outlets in Asia through foodpanda, Asia’s largest food delivery platform outside of China
With a Brands-as-a-Service (BaaS) model, the partnership allows foodpanda’s restaurant partners to easily plug-and-play Rebel Foods iconic brands to grow additional revenue streams
21 OCTOBER 2021, APAC (SINGAPORE) — foodpanda, Asia’s largest food and grocery delivery platform, today announced a long-term, multi-market partnership with Rebel Foods to enable restaurant partners and cloud kitchen operators to grow additional revenue streams, at little or no start-up costs. Rebel Foods is the world’s largest internet restaurant company headquartered in India. The new digital-first F&B format sees foodpanda and Rebel Foods joining forces for the benefit of local and small players in the F&B industry.
Through this partnership — for an initial five years — both companies will aim to launch more than 10 virtual brands in over 2,000 outlets across the region, making this the largest virtual brand partnership in Asia, and the first of its kind in the region at this scale.
As part of the partnership, Rebel Foods brings their culinary expertise, efficient SOPs and iconic ready-to-deploy brands that are easily customisable for local preferences in any region. Meanwhile, foodpanda enables hundreds of thousands of restaurant partners and cloud kitchen operators to plug-and-play virtual brands into their current operations to grow additional revenue streams, at little to no start-up costs. Smaller SMEs and restaurant partners on the foodpanda platform can adopt new recipes and utilise their spare capacity to grow additional revenue streams while creating diversity in their menu offerings.
In the first phase of the partnership, which began in December 2019, Rebel Foods introduced four brands across six markets — Singapore, Malaysia, Bangladesh, Thailand, Hong Kong and the Philippines through the foodpanda network. Orders for Rebel Foods’ brands on the foodpanda app on average grew 40% month-on-month in the past six months, with more than 200 outlets across the six markets signed up to add virtual brands to their existing food and beverage (F&B) offerings.
“This foodpanda-Rebel Foods partnership introduces a new digital-first F&B format to Asia. foodpanda is always seeking new, innovative ways to change the way F&B businesses operate in a hyper-digitalised economy — we want to push our ecosystem further into the future,” said Pedram Assadi, COO, foodpanda. “Most importantly, these virtual brands will give our restaurant partners, especially SMEs, new opportunities to earn additional revenue.”
Virtual brands: revolutionising the food ecosystem for a digital-first future
A virtual brand is an online-only food concept where a brand exists digitally, with no dine-in presence, and offers food that is available for delivery or pick-up from the outlet. Virtual brands can operate from the kitchen of an existing restaurant or through traditional cloud kitchens.
Through this partnership, customers across Asia can enjoy great food options from these virtual brands:
Faasos: Rebel Foods’ flagship brand that offers an exciting variety of wraps that stand true to its philosophy, ‘Surprises under wraps’.
Behrouz Biryani: A category leading royal biryani brand that makes every moment special with its choicest spices and premium ingredients.
The Biryani Life: Offering value biryani options as part of daily meals with consistently elevated flavours.
Lunchbox: Lunchbox celebrates local food with the motive to evoke a sense of familiarity and nostalgia with fresh ingredients and homestyle cooking.
Honest Bowl: A newly jointly-developed localised offering by foodpanda and Rebel Foods that offers a selection of food bowls with global and local flavours.
In addition to introducing Rebel Food’s iconic brands to foodpanda customers in Asia, both companies have also worked together to co-develop new offerings under Honest Bowl. The Honest Bowl menu was especially created to suit the taste buds of customers in Asia, building on Rebel Food’s culinary expertise and foodpanda’s insights on customers’ preferences in the region.
“Over the years, we have built some category leading brands in its current markets and a full-stack operating system which integrates culinary expertise, efficient SOPs and technological innovations together. We are glad to partner with foodpanda and scale our iconic brands with localized offerings across their network in Asia”, said Kallol Banerjee, Co-founder, Rebel Foods.
Enabling growth in digital deliveries
Globally, the online food delivery market is worth more than USD 35 billion annually, according to the ASEAN Post. In its H1 2021 Trading Update, foodpanda’s parent company Delivery Hero reported that orders in Asia doubled year-on-year, as GMV for the region grew 175%, surpassing the EUR 10 billion mark. foodpanda alone reported more than 70 million orders completed each month — sure signs that food delivery will continue to grow.
Beyond activating virtual brands, foodpanda restaurant partners are also able to tap into a variety of digital growth tools to attract new customers, boost exposure and visibility on the app to drive sales and reward loyal customers. This includes new merchant-growth features like pandabox, pandaclicks and pandapicks — restaurant partners can take control of their business growth by easily activating these growth tools via foodpanda’s self-service platform on the merchant app.
Tealive has brought back its Pop Pop Pearls, now with new flavours. Just bite into Tealive’s Pop Pop Pearls to unleash a burst of fruity fun. The Yogurt Pop Pop Pearls are best paired with refreshingly-fruity milk tea. They come in Mango Milk Tea and Mixed Berries Milk Tea.
Citizen received TOP Advanced Micro-Clean Tech Anti-Virus detergent care packs after their vaccination at KPJ Klang.
Kuala Lumpur, October 20, 2021– Malaysia is in recovery mode with vaccination rates at over 90%, and fewer new cases. Teenagers between 12 to 17 years will be the next group to be vaccinated. Businesses, schools and colleges are reopening, domestic travel is picking up with more holiday destination. There is hope; but there is still much to be done with the Ministry of Health’s COVID-19 patient-facing frontliners continuing to serve despite the risk of being infected.
TOP detergent aims to create a virtuous circle of uplift and support that includes hard-pressed MOH COVID-19 patient-facing frontliners, vaccinators and NGO staff, while motivating more people to sign up for, and receive their vaccination.
TOP detergent is contributing 17,000 Advanced Micro-Clean Tech detergent care packs to MOH COVID-19 patient facing frontliners, vaccinators from 17 KPJ Healthcare Berhad (KPJ Healthcare) Pusat Pemberian Vaksin (PPVs) and front line staff at six Anjung Singgah social intervention centres for the homeless.
Approximately 96,000 TOP detergent packs have and continue to be given to the vaccinated, including 6,000 packs earmarked for 12 to 17 year olds who will be receiving their first dose of the vaccine.
The total contribution value is more than RM424,000.
“The success of vaccination especially in the Klang Valley has resulted in a decrease of critical patient capacity in hospitals here, reducing the stress on health workers. All of us will need to form new mindful habits and practices to learn to live with the Covid-19 virus. Make the standard operating procedures part of your lifestyle to protect communities, and to give our frontliners some respite from the physical, mental and emotional toll of the past 19 months. Please take COVID-19 self-test or the saliva test more regularly especially if you are in frequent contact with people. Our thanks to Southern Lion and TOP for this timely contribution,” said Health Minister, Khairy Jamaluddin.
TOP, the No 1[1] detergent brand in Total Malaysia, is manufactured by Southern Lion Sdn Bhd for Lion Corporation of Japan.
Mr Kazuo Mabuchi, Southern Lion Sdn Bhd Managing Director
Southern Lion Sdn Bhd, Managing Director, Kazuo Mabuchi said, “We recognise the sacrifice and courage of frontline personnel, and want to appreciate them with this functional gift because TOP cares for you. The TOP Advanced Micro-Clean Tech anti-virus detergent care pack will last a family of four for more than a month. We have worked with KPJ Healthcare to distribute TOP powder detergent to those get vaccinated. It is a positive way to reward people for doing the right thing to protect self, to protect all. We will also be working with JKJAV to appreciate 12 to 17 year olds who receive their vaccination. It is a massive exercise for us, but we believe that it can help,” Southern Lion’s Mabuchi explained.
Front line staff at six Anjung singgah social intervention centres received care packs from TOP.
Staff at Anjung Singgah’s six transit centres for the homeless in Kuala Lumpur, Penang, Perak, Johor and Sarawak are at daily risk of exposure to the COVID-19 virus as they are on the front line of serving the homeless.
“Staff at all our centers have come into contact with people who are COVID-19 positive, or lost someone they know to this disease. We are at risk every day, with only full vaccination and adherence to the SOPs keeping us safe. It feels good to be seen, recognised and appreciated by TOP. The 99.9% virus removing capability of TOP detergent, including COVID-19 virus, Influenza A is extremely important to us now,” explained Amir Rudin Abdul Rahman, Operations Officer, Anjung Singgah, Yayasan Kebajikan Negara.
“We are proud to be empowering Malaysians from the community level to be aware and to care through TOP’s breakthrough innovation. Each of us can play an important part by taking necessary steps such as getting vaccinated and getting the booster shot, double masking, sanitising hands, and washing our clothes with a detergent that is proven to remove the COVID-19 virus. In the spirit of #KitaJagaKita, we are making it through this difficult time together,” Mabuchi said in closing.
TOP has debuted Bebas Melangkah (Freedom), an uplifting and upbeat music video to shine a light on front liners, vaccinators and those who are stepping up to be vaccinated to stay strong and united in the face of COVID-19. The uplifting song was written and composed by Amy Bong, with soaring vocals by Amira Othman and Irfan Harris. Catch the music video on YouTube (https://youtu.be/eJG6oZZVk5c), and share it to show your support for our frontliners.
MO BAR at Mandarin Oriental, Singapore is offering The Macallan Whisky Pairing Dinner event on Thursday, 28 October, a special edition of Whisky Thursdays celebrating the vibrancy and excellence of The Macallan whisky together with the remarkable hospitality and the finest cuisine experience at MO BAR and Dolce Vita of Mandarin Oriental, Singapore.
Start the evening off at MO BAR with a glass of Boulevardier, a cocktail consisting of a rich blend of The Macallan Doublecask 12 Years, Vermouth and Campari to warm your appetite, following a gastronomic dinner experience at Dolce Vita to authentically celebrate the exceptional pairing of The Macallan Sherry Oak 12 Years, Doublecask 15 years, and Doublecask 18 years with the alluring flavours of authentic Italian cuisine.
TARTARE DI MANZO
Featuring the freshest of produce and the finest seasonal ingredients, delight in the Tartare di Manzo, marinated beef tartare, citrus cauliflower, fresh homemade almond milk; Risotto, special Riserva Acquerello rice steeped in aromatic Artichoke coulis, castelmagno fondue, capers essence; Agnello, pan seared lamb rack slowly roasted and served with smoked mashed potatoes, braised eggplant, tomato carpaccio; and Mango parfait, a delectable combination from the sweet fleshy fruit compote and crème fraîche ice-cream.
Image by MO Bar
Complete the memorable experience with floor-to-ceiling glass windows offering picturesque views of the city’s skyline. The exclusive dinner starts at 6.30 pm and is priced at S$148++ per guest with limited seating. Reservations can be made by emailing mosin-dining@mohg.com or calling +65 6885 3500.
Donations raised through GrabRewards matched by Grab in support of those in need.
Petaling Jaya, 21 October 2021 – The pandemic has undoubtedly left a lasting impact on the nation – be it in terms of how Malaysians go about their normal days to its economic effects. Throughout the past year, Malaysians have shown their tenacity and spirit in lending a helping hand for those in need – from small, random acts of kindness to various NGOs setting up food banks and even larger corporations playing a part to get everyone back on their feet.
As part of MakanKongsi 2.0’s continuous efforts to help these communities, we recently partnered with Grab Malaysia to rally Malaysians to donate to those in need through their #KitaFeedKita initiative. #KitaFeedKita is a campaign by Grab to enable and encourage Malaysians to donate in cash and/or GrabRewards points via the Grab app. In addition, Grab has pledged to match the GrabRewards points donated to support MakanKongsi 2.0’s efforts in helping the community.
Since the launch of the initiative in August, the campaign has raised funds equivalent to 70,000 meals for those who need food aid.
Mr Law Gin Kye, Makan Kongsi 2.0 Chairperson, shared, “We are incredibly heartened to see Malaysians rallying together to support communities who are affected by the pandemic, not just through this initiative but various efforts across Malaysia. And for that we would thank those who have joined us in helping Malaysians in need across the country. The support we’ve received is truly a testament of how there’s no obstacle too great for the nation if we unite together. Although restrictions begin to ease across the country, we encourage Malaysians to continue showing compassion and generosity to one another as there is truly no measure to the impact of the pandemic. We are grateful for this collaboration with Grab and their constant support throughout to make a bigger impact in the lives of those in need.
Hassan Alsagoff, Country Marketing Head of Grab Malaysia echoes the sentiments shared by Law, “As a Malaysian homegrown company, we are encouraged to see how Malaysians have been supporting each other since the pandemic began, and the efforts of organisations like MakanKongsi 2.0. We are humbled to collaborate with them as the distribution partner for our #KitaFeedKita initiative to help those in need. As a tech platform, this is a convenient way for us to connect organisations who are in need of financial assistance (to aid their efforts) and Malaysians who want to support, but unsure how. Moving forward we hope to continue to assist similar organizations leverage on our platform for a positive cause.”
#KitaFeedKita will run till 22 October 2021, therefore, Makan Kongsi 2.0 and Grab Malaysia would like to encourage Malaysians to continue contributing while they are still able to. Grab users have the option to donate their GrabRewards Points to MakanKongsi 2.0 or donate cash via their GrabPay wallet – both of which will help fund their efforts. Grab will then match the points donated and channel to the cause respectively.
As Malaysia continues her fight against the pandemic, let us remember that we are stronger together in the face of adversity and difficulty. Together with its partners, MakanKongsi 2.0 believes in ensuring that the most vulnerable communities receive the basic essentials because no one should go hungry.
About MakanKongsi 2.0
MakanKongsi 2.0 is co-organised by THE GOOD KITCHEN and ENGAGE to ensure that the most vulnerable communities get the basic essentials to feed their families during MCO because No One Should Go Hungry. Since the full MCO began, MakanKongsi 2.0 have been actively working with over 160 NGOs/NGIs across Malaysia to provide food aid and basic essentials feeding over 100,000 individuals and families in need to date. MakanKongsi2.0 commits to channel 100% of contributions to benefit communities in need.
20 October 2021, Singapore For many, the quickest way to cool down from the warm
tropical heat is savouring an ice-cold delight. This always sought after and well-loved frozen confection is now available in a brand new, 100PLUS HYDRATION BAR.
The taste of all-time favourite 100PLUS Original now comes deliciously refreshing and icy cold, a frozen confection in a 75ml paper tube to beat the heat. To enjoy 100PLUS HYDRATION BAR is easy – simply peel open the cover and squeeze the paper tube to savour the taste of 100PLUS Original in an ice confection made for pure enjoyment.
The 100PLUS HYDRATION BAR carries the Healthier Choice Symbol (HCS) by the Health
Promotion Board (HPB) and is trans-fat free.
From now onwards, the 100PLUS HYDRATION BAR may be purchased from leading supermarkets, hypermarkets and convenience stores; and retails at a recommended selling price (RSP) of S$1.50 for a tube and S$5.20 for a pack of four.
Anlene to educate Malaysians on bone care in conjunction with World Osteoporosis Day
Selangor, 20 October 2021 – In a recent survey conducted among Malaysians aged 40 to 59 years, it was found that 95% of respondents are concerned about their bone health and how it may affect their strength and mobility when they are older. The top three contributing factors they cited for their concerns are lack of exercise, insufficient exposure to sunlight (for production of vitamin D in the body to aid calcium absorption), and avoiding dairy products (which are daily sources of calcium) in their diet.
Findings from the survey also indicated, while middle-aged Malaysians understand the importance of having strong bones, 42% say their current focus is to protect themselves from getting COVID-19;and 33% say they are already doing their best for their health including bone health.
The survey was initiated by Anlene, Malaysia’s No. 1 Adult Milk Powder* and an advocate of strong bones, joints and muscles through good nutrition coupled with an active lifestyle. It was conducted blindly earlier in August among 320 middle-aged respondents to gain insights into their awareness of and viewpoint towards bone care and health in general.
Puan Megawati Suzari, Pengarah Pembangunan Produk Baharu, Hal Ehwal Saintifik & Pematuhan di Fonterra Brands Malaysia
“From their responses, we found there are still gaps in their understanding of bone health, especially when it comes to areas of bone care and whether they are doing enough to support their bones, which work together with joints and muscles to help us move and live our daily lives,” said Puan Megawati Suzari, Director of New Product Development, Scientific & Regulatory Affairs at Fonterra Brands Malaysia.
To help Malaysians understand bone health better and to encourage them to pay more attention to care for their bones, Anlene is launching an educational campaign in conjunction with World Osteoporosis Day 2021, which falls on 20 October annually. The campaign will highlight how our bones may start to deteriorate after they reach peak bone mass at about the age of 30, which makes it necessary for everyone to make lifestyle interventions to help slow down this process, so our bones can continue to support an active lifestyle with good mobility into the silver years.
Megawati advised: “Malaysian adults can take care of their bone health by doing regular exercises to help build muscles and maintain strong bones; and eating a balanced diet that contains important nutrients, such as calcium, vitamin D and protein. Maintaining body weight within a normal range of body mass index is also important, as being underweight (Body Mass Index of less than 19kg/m2) may affect our bones.
Interestingly, Anlene’s survey also found that 30% of the respondents do not know how much calcium and vitamin D to take daily; and only 30% of the respondents drink milk every day.
To this, Megawati further explained: “Adults are advised to consume 1000 – 1200mg of calcium and 15 – 20mcg of vitamin D in a day, as part of their daily bone care routine. However, many are not aware that, in a typical diet that is lacking in calcium rich foods, it may be difficult for us to meet our daily calcium needs. For example, we may need to consume 200 – 240 bowls of cooked rice to get all the daily calcium we need.
Hence, identifying and consuming calcium rich food sources are important part of a balanced diet. In fact, calcium can be found in food sources such as milk, leafy green vegetables, anchovies, soy products or other calcium fortified products. While vitamin D can be found in fatty fish (e.g. salmon, sardine), egg yolk and vitamin D fortified products including milk.”
She added: “As such, we encourage all adults to make smart food choices and consume a balanced diet which consist of milk. Milk products that contains key nutrients such as calcium, vitamin D and protein can help to meet their daily nutritional needs”.
For example, each glass of Anlene™ milk comes with key nutrients that are important to support adults’ daily nutritional needs. The ACTIFIT 3X™ range comes with high calcium, high protein, collagen, and vitamins B2, B6, B12, C, D, and E. While Anlene™ GOLD 5X™ is scientifically formulated for adults aged 45 years and above, with key nutrients as above, plus MFGM Active™, that provides milk fat globule membrane. It also has no added sugars.
Recent study shows that participants who consumed 2 glasses of milk added with MFGM (Milk Fat Globule Membrane) and important nutrients plus regular exercises everyday, had 2 times the improvement in flexibility, 3 times the improvement in balance and 40% more improvement in muscle mass compared to control.
Speaking in a TV talk show as part of Anlene’s World Osteoporosis Day campaign, Associate Professor Dr Nor Faissal Yasin, Consultant Orthopaedic Surgeon, University Malaya Medical Centre and UM Specialist Centre, advised Malaysian adults to look at risks of developing bone related diseases, such as osteoporosis which may affect nearly 1 in 4 Malaysian adults (mostly women) aged 50 years and above.
“Osteoporosis is a silent disease which is often diagnosed when a fragility fracture occurs, commonly in the wrist, hip or back bones. Its risk factors include a diet low in calcium and vitamin D, lack of physical activity, underweight, smoking, excessive alcohol consumption, advanced age, as well as family history,” said Dr Nor Faissal.
“Middle-aged adults should take bone care seriously. Prevention of getting osteoporosis is a lifelong journey, which can be started by adopting good lifestyle habits including good dietary practices and stay physically active by moving more throughout the day. Besides, Malaysians 60 years and above are also recommended to consult a healthcare professional to assess their bone health annually,” he advised.
As strong bones are one of the foundations to support mobility, find out what is your Move Age by assessing your posture, strength, flexibility and balance with the Anlene Move Check online quiz https://movecheckquiz.anlene.net.my/.
1. Benjamin, R. (2010). Bone Health: Preventing Osteoporosis. Public Health Reports, 125(3), 368-370, doi: 10.1177/003335491012500302
2. MP Schwellnus, DN Patel, C Nossel, M Dreyer, S Whitesman, L Micklesfield & EW Derman (2011) Healthy lifestyle interventions in general practice Part 13: Lifestyle and osteoporosis, South African Family Practice, 53:1, 31-39, DOI: 10.1080/20786204.2011.10874056
3. Daly RM et al. (2020) Effects of a multinutrient-fortified milk drink combined with exercise on functional performance, muscle strength, body composition, inflammation, and oxidative stress in middle-aged women: a 4-month, double-blind, placebo-controlled, randomized trial. The American journal of clinical nutrition, 112(2), 427–446.
4. Lim et al. (2005) Osteoporos Int. 16: 2069–2079
Carlsberg Smooth Draught is offering consumers a chance to win a limited-edition Fizzics draught beer dispenserto recreate the taste and experience of a freshly tapped draught beer in a bar anywhere
Enjoy Carlsberg Smooth Draught for the chance to win an exclusive Fizzics beer dispenser for probably the smoothest home draught pour
SHAH ALAM, 15 October 2021 – Looking to recreate the smoothest draught beer experience in the comfort of your own home? Carlsberg Smooth Draught is offering consumers a chance to win the perfect companion to its smooth-tasting brew in the form of a limited-edition Fizzics draught beer dispenser!
The Fizzics draught beer dispenser uses Micro-Foam Technology to convert any can or bottle of beer into the perfect pour. Shaped like a draught beer tap, simply pull the dispenser’s handle forward to pour the main body of the beer while maintaining the brew’s natural carbonation in its body. Near the end of the pour, push the handle to activate the dispenser’s ultrasonic sound waves that create a smooth carbonated “head”, just like a freshly tapped draught beer in a bar. These uniform, tiny-sized bubbles deliver the enhanced aroma, flavour, and mouthfeel which makes a draught beer experience unique, more so with the smooth taste of Carlsberg Smooth Draught.
The Fizzics draught beer dispenser uses Micro-Foam Technology that create a smooth carbonated “head” to deliver the enhanced aroma, flavour, and mouthfeel which makes a draught beer experience unique.
The Fizzics draught beer dispenser can be powered by USB or batteries, making it practically portable for any setting such as outdoor gatherings, family reunions, and barbecues. Consumers can impress friends and family by being their own bartender wherever they are and tapping a perfect draught pour from a can or bottle of Carlsberg Smooth Draught every time.
Caroline Moreau, Marketing Director of Carlsberg Malaysia
Caroline Moreau, Marketing Director of Carlsberg Malaysia, said, “During pandemic lockdowns, Carlsberg Smooth Draught offered the refreshing taste of draught at home while bars and restaurants were closed. We’re elevating these home consumption moments with this unique Fizzics dispenser so beer lovers can not only enjoy the smooth taste of Carlsberg Smooth Draught, but also the actual pour-and-serve experience of a fresh-tapped draught beer anytime, anywhere!”
To reward fans of Carlsberg Smooth Draught, a total of 1,500 Fizzics draught beer dispensers worth RM649 each are up for grabs through consumer promotions at supermarkets, hypermarkets, convenience stores, minimarts and Carlsberg Malaysia’s e-commerce platforms from now until the end of November.
Carlsberg Smooth Draught is offering consumers a chance to win a limited-edition Fizzics draught beer dispenserto recreate the taste and experience of a freshly tapped draught beer in a bar anywhere
At participating supermarkets, hypermarkets and Carlsberg Malaysia’s official stores on Shopee and Lazada, shoppers simply need to make a purchase of RM100 of Carlsberg products including a six-can pack of Carlsberg Smooth Draught from now until 7 November to be eligible to participate in the contest and win a Fizzics draught beer dispenser, with 200 weekly winners throughout the promotional period.
Consumers will also get additional rewards upon each entry with RM10 in Touch ‘n Go or GrabPay e-wallet credits for every eligible purchase in supermarkets and hypermarkets, as well as the chance to win RM100 vouchers weekly with purchases from 99Speedmart.
Picking up a Carlsberg on the go? Purchases of Carlsberg Smooth Draught, Carlsberg Danish Pilsner and Carlsberg Special Brew from convenience stores nationwide will also be eligible to win a Fizzics draught beer dispenser with 100 weekly winners rewarded from purchases of RM20 and above from now until 30 November.
With more food & beverage outlets reopening their doors after the lockdowns, Carlsberg is rewarding fully vaccinated individuals who are looking forward to enjoying Carlsberg Smooth Draught when dining in at bars, bistros, restaurants and coffeeshops with additional promotions from 1 November to 12 December.
From November, coffeeshop patrons will enjoy RM2 off every purchase of two large bottles of Carlsberg Smooth Draught, while drinkers at bars, bistros and restaurants can enjoy 10% off orders of Carlsberg Smooth Draught in the form of bottles packages or even fresh from the tap in selected outlets.
“Carlsberg Smooth Draught is one of our biggest and best-selling innovations since its launch in 2016. With these promotions, consumers can enjoy the best draught beer experiences both at home and while dining out, including at selected bars where Carlsberg Smooth Draught is now available on tap,” added Moreau.
Launched in 2016, Carlsberg Smooth Draught introduced a new identity in April this year to bring it in line with “betterments” first introduced for Carlsberg Danish Pilsner and Carlsberg Special Brew in 2019. Apart from a new, modern look across its branding, packaging and amenities, Carlsberg Smooth Draught now also incorporates practical innovations such as a Fresh Cap lining in its iconic pull-off bottle caps that removes oxygen in bottles to keep beer fresher for longer, and an easy-to-open perforation in its six-can packs.
All promotions and contest are open to non-Muslims aged 21 and above. When purchasing and enjoying Carlsberg Smooth Draught, remember to #CelebrateResponsibly – if you drink, don’t drive!
After You dessert café, a popular place for tourists when visiting Thailand, has teamed up with Bar B Q Plaza to create a new Okonomiyaki Pancake Mix. Both foodservice players are leveraging on each other’s strength to capture more eating occasions. Bar B Q Plaza contributes its legendary BBQ sauce to the co-created product. After You has previously launched a series of pancake mixes as it pivots towards retail.
After You’s non-cafe business contributed 3% of total revenue in 2020, down 54% yoy. Non-cafe includes finished or intermediate products in the form of OEM/food manufacturing and online sales.
Carlsberg Malaysia helps F&B businesses recover after MCO by rewardingconsumers with 20,000 complimentary glasses at their local bars
SHAH ALAM, 18 May 2020 – During...
Hong
Kong, August 9, 2019 – Cocktail
lovers rejoice as Ozone Bar Manager Oscar Mena debuts his Five Elements
Cocktail Menu. In addition to the time-honored cocktails...
