In Thailand, C-Vitt has expanded its sugar-free vitamin C drink range with a new lychee flavour. Fortified with 1,000mg of Vitamin C, this refreshing variant delivers the fragrant taste of lychee while offering a guilt-free, zero-sugar option for health-conscious consumers.
The C-Vitt sugar-free lineup now includes orange and lemon, with lychee recently added to the range
Responding to growing consumer interest in Middle Eastern cuisine, Indonesia’s PT Delta Food Distribusi has introduced a range of seasonings designed to make it easier for both foodservice professionals and everyday home cooks to prepare authentic Middle Eastern dishes.
At SIAL InterFOOD 2025, Saudi Arabia’s Esnad brand showcased its range of condiment, including Mandi Seasoning, Kabssa Rice Spices, Shawarma Seasoning, Seven Spices, and Albait Broast Mix in both Original and Spicy variants.
With Indonesia’s large Muslim population and its increasingly adventurous food culture, Middle Eastern cuisine presents significant opportunities for both foodservice operators and retail markets. Products like Esnad’s seasonings make it easier for restaurants, catering businesses, and home cooks to recreate authentic dishes such as mandi rice, kabsa, and shawarma, while also inspiring fusion menus that blend Middle Eastern spices with local Indonesian ingredients.
PT Jakarana Tama has recently enriched Indonesia’s instant food market with the launch of Arirang Instant Rice Noodle Meal Boxes, a Korean-inspired innovation available in seafood and kimchi flavors. Crafted with non-fried rice noodles and a flavourful soup base, the product offers consumers a healthier alternative to traditional instant noodles while maintaining convenience — ready to enjoy in just four minutes.
Produced in South Korea by Baekje Corporation, the Arirang Instant Rice Noodle Meal Boxes bring authentic Korean taste and texture to Indonesian households.
The company also offers a diverse range of self-heating cooking boxes, featuring dishes such as Korean Beef Curry Noodle, Budae Jigae Noodle and Bone Marrow Rice Noodle and the newly introduced Budae Jigae Rice Noodle. This convenient format allows consumers to enjoy authentic, restaurant-style meals anytime, without the need for traditional cooking.
Pronas, one of Indonesia’s leading canned food brands renowned for its corned beef, luncheon meat, and sardines, has recently expanded its portfolio with the introduction of Pronas Sarden Limau (Pronas Lime Sardines).
This new variant combines the brand’s trusted quality with a refreshing citrus twist, offering consumers a zesty flavour profile that enhances the classic sardine experience.
Indonesian snack brand BonCabe is driving innovation with the launch of its newest creation, Cakar Naga (Dragon Claw). This bold snack delivers multi-layered textures, packs a fiery heat intensity of 15 levels, and features the signature Balado flavour.
Alongside Cakar Naga, BonCabe has introduced Mie BonCabe Chili Oil. Featuring wide, springy noodles, a blend of rich and balanced spices, and chili oil that coats evenly, each bite delivers an authentic spicy experience reminiscent of popular café-style noodles.
Indofood has recently ventured into the ready-to-consume sausage snack segment in Indonesia. This category has been gaining popularity due to its convenience — sausages can be enjoyed on their own or paired with other foods — while remaining an affordable snacking option for consumers. These ambient sausages serve as a perfect complement to Indofood’s existing instant noodle range.
Indofood’s ready-to-consume sausages Sosis-Eat are offered in two series: the classic variants and those filled with additional ingredients. The classic range is priced at an affordable IDR 2,000 per stick and comes in three flavours — Ayam Geprek, Jagung Bakar and Original.
For those craving a richer taste, the premium series made with chicken and beef meat offers indulgent options with cheese, chili and original made with real meat. Sosis-Eat Premium is available at the modern minimarket chain Indomaret, while the classic variants are distributed through traditional trade channels.
Suntory PepsiCo Beverage Thailand Co., Ltd. has recently introduced its second flavour under the Sting energy drink portfolio — Sting Gold. Building on the success of Sting Strawberry, this new variant is designed to broaden consumer choice and strengthen the bran’ss presence in Thailand’s competitive energy drink market. Sting Gold delivers a new taste profile that caters to young, energetic consumers seeking both refreshment and a functional boost.
Sting connects with young consumers through quirky, playful TV commercials that are memorable and cleverly communicate the brand’s energising appeal across different occasions.
DRiPP, the premium beverage mix retail brand from Indonesia’s PT Multi Citra Rasa, introduced a series of new flavors at SIAL InterFOOD 2025, held at JIEXPO Kemayoran from November 12–15, 2025. The latest additions include Guava, Raisin, Sea Salt, Condensed Milk, Butter, and Gingerbread.
Raisin has a deep fruity sweetness with molasses depth and concentrated dark fruit preserves blended smooth and silky.
Butter has a sweet, mouthfeel bold, fatty creamy, butter with a little hint of biscuit note and a delight sense of baked aroma.
Gingerbread has molasses sweetness, cinnamon warmth with bold ginger, glove, spice, slightly smoky, peppery, nutty, spculoos and silky.
Sea Salt: light caramel, sweetness, gentle salinity smooth, lingering umami.
Guava: reminiscent of freshly pressed tropical fruit nectar, sweet and aromatic opens with a burst or ripe guava, rich guava character at the forefront, smooth – juice with a balanced sweetness. Clean, mellow and lightly frangrant.
VOYA, an Indonesian syrup brand competitor, recently highlighted its newest blended flavors — Apple Mint, Sakura Berry, Peach Berry, and Tropical Punch — under the VOYA Signature Series.
The brand, first offically launched in the market at SIAL InterFOODD 2024, has also released its newest VOYA powder, which is crafted for comfort in every sip. The range comprises:
Syrup manufacturer PT Delifru Utama Indonesia (Delifru) unveiled its Roasted Almond Syrup at SIAL InterFOODD 2025. With its roasted almond fragrance and gentle sweetness, the new Delifru Roasted Almond Syrup pairs beautifully with coffee, cocktails, mocktails, or indulgent creamy blends, adding a soothing richness to every sip.
As consumer interest in protein continues to rise, Indonesia has recently welcomed a new entrant: one% Nutrition protein water. Available in strawberry and honey lemon flavours, each bottle provides 16g of protein sourced from whey protein isolate.
Positioned as more than just a workout companion, this refreshing drink is designed to keep you hydrated during exercise, while also serving as a convenient snack or energy boost throughout the day.
The brand goes beyond online and retail sales, embracing partnerships with resellers, affiliates and fitness communities.
Hometown Artisan Dairy, a dairy brand under Indonesia’s PT Great Giant Pineapple, has unveiled a new line of Greek-style yogurt featuring real fresh fruit at the base. Celebrated as the first of its kind in the domestic market, the range includes:
PT Great Giant Pineapple, the brand owner, manages extensive tropical fruit plantations in Indonesia, cultivating primarily bananas, pineapples, and guavas. Its fresh produce is marketed locally under the Sunpride brand.
The newly launched Hometown Artisan Dairy Greek-style yogurt incorporates Sunpride’s crystal guava and honi pineapple, exemplifying how companies are harnessing brand synergies to drive innovation in the dairy sector. This collaboration transforms locally grown tropical fruits into premium, value-added products that appeal to health-conscious consumers.
