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Shopee Empowers Nation of Entrepreneurs, Drives E-Commerce Success in 2024

By
Tan Heng Hong
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Shopee Affiliates harnessed the power of Shopee Live, with Affiliate-hosted livestreams surging 16-fold and generating a 1,200% rise in orders compared to the year before

KUALA LUMPUR, 21 January 2025 – Shopee solidifies its commitment to empowering local businesses and contributing to the growth of Malaysia’s digital economy. In 2024,  local brands, sellers, and affiliates achieved remarkable growth, including triple digit increases in key metrics like affiliate growth and livestream engagement, showcasing their transformative impact on Malaysia’s e-commerce landscape. Together, they delivered innovative, engaging, and seamless shopping experiences for millions of Malaysians nationwide.

Shopee Live Drives Growth, Expands Opportunities for Sellers

Shopee Live sellers achieved remarkable success last year by leveraging real-time engagement and live demos to build trust and foster deeper connections with customers. By participating in Shopee’s campaigns and utilising platform features such as exclusive Shopee Live vouchers and interactive user engagement tools, sellers maximized their reach. This comprehensive approach resulted in a 300% rise in unique viewers throughout the year and 37-fold increase in total views, reaching 77 billion throughout the year. These results underscore the power of combining Shopee Live’s capabilities with targeted platform strategies

Local brands and sellers who achieved over RM1 million in sales via Shopee Live last year experienced up to 11-times growth in order volume. Top brands who realised over RM5 million in sales in 2024 saw a tenfold surge in order volume while local sellers who earned over RM500,000 quadrupled their orders through the livestream feature.

Notable performers such as Panda Eyes, Elgini, Gun Pet Outlet & Simba Shop, and Kedai Abang Syukor exemplified the impact of Shopee Live, where they effectively connected with audiences, showcased products and maximised platform tools, turning their livestreams into compelling success stories.

Shopee Affiliates Drive Sales and Boost Seller Visibility

Local brands, sellers and affiliates on Shopee deliver innovative, engaging and seamless shopping experiences for millions of Malaysians nationwide

In 2024, Shopee Affiliates transformed the e-commerce landscape by boosting exposure for sellers while unlocking new income streams. Affiliates participation grew by 161%, more than doubling in number, and drove an 80% increase in local brand and seller orders. The Affiliates also harnessed the power of Shopee Live, with Affiliate-hosted livestreams surging 16-fold and generating a 1,200% rise in orders compared to the year before.

Among top-performing affiliates are Nurul Syuhana and Celeste Phuah, winners of the  ‘Shopee Affiliate 2 Million Ringgit Club’ and ‘Shopee Affiliate 5 Million Ringgit Club’ awards,  recognising affiliates who achieved RM2 million and RM5 million in sales milestones for local businesses on Shopee. Their success highlights how affiliates are driving sales growth for sellers. By combining their efforts with livestreaming, they effectively boost sales while fostering direct, engaging connections with audiences, showcasing the transformative impact of Shopee’s affiliate and livestreaming ecosystem.

Shopee Video Unlocks New User Engagement Channels

Since its launch in April 2024, Shopee Video has become an essential tool for sellers and affiliates. Over 7 million videos were created, with affiliates contributing 68% of the content. These videos drove over 500,000 orders while building buyer confidence through clear product demonstrations.

Delivering Quality Experiences through Value and Convenience

Shopee’s commitment to enhancing the shopping experience has led to a significant increase in buyer engagement with its key features and services. In 2024, 14 million Malaysians benefited from Shopee’s Free Shipping voucher. Same Day Delivery options, which enable buyers to receive orders placed before 2 PM on the same day, saw an 84-fold increase in usage in 2024. Self-Collection, offering buyers the convenience of picking up parcels from over 1,200 service points nationwide, experienced a sixfold rise in adoption. This surge in buyer engagement highlights Shopee’s dedication to providing an efficient shopping experience, meeting the diverse needs of buyers, and empowering them with flexibility.

“2024 has been a year of exceptional accomplishments for Shopee, demonstrating the power of e-commerce in empowering local businesses and enriching the lives of Malaysians. Our growth over the year underscores our commitment to address the evolving needs of brands, sellers, affiliates, and shoppers through innovative solutions and new platform features. Shopee will continue to invest in initiatives that enable local businesses to thrive, enhance the shopping experience for our users, and contribute positively to the Malaysian digital economy,” said Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia.

Sun Life Malaysia Secures Gold In Putra Aria Brand Awards 2024

By
Tan Heng Hong
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Irina Lim, Chief Operating Officer of Sun Life Malaysia (left) and Raymond Lew, President/Country Head of Sun Life Malaysia (centre) receiving the Gold award in the ‘Banking, Investment and Insurance’ category at the Putra Aria Brand Awards 2024.

The company was recognised for excellence in the ‘Banking, Investment, and Insurance’ category for the second consecutive year

Kuala Lumpur, 21 January 2025 — Sun Life Malaysia, a life insurance and takaful provider, proudly clinched the coveted Gold award in the ‘Banking, Investment and Insurance’ category at the Putra Aria Brand Awards 2024. This is the company’s second triumph at this prestigious award following its Bronze achievement in 2023, reaffirming the brand’s position as a trusted partner and a beacon of excellence in empowering Malaysians toward brighter financial futures.

“Receiving the Putra Aria Brand Awards for the second time and clinching the prestigious Gold award this year made it even more meaningful for Sun Life Malayia,” said Raymond Lew, President/Country Head of Sun Life Malaysia. “As an award chosen by consumers, this recognition is a strong validation of our purpose. It reflects our relentless commitment to building trust and delivering meaningful value to Malaysians. It is not just an accolade – it’s a testament to our Clients’ trust and the dedication of our team to empower individuals in securing brighter financial futures.”

In 2024, Sun Life Malaysia spearheaded numerous impactful initiatives aimed at reinforcing its position as a trusted insurance and takaful provider. These included educational programs like Insurelit, which promotes financial literacy among children; engaging brand activations such as a wellness festival to instill health and wellness habits; innovative product launches, and nationwide roadshows—all designed to enhance financial and insurance literacy while empowering Malaysians to take control of their financial well-being.

Raymond Lew, President/Country Head of Sun Life Malaysia, stated that this Gold award reflects the trust of its Clients and Sun Life Malaysia’s commitment to supporting Malaysians in achieving their financial goals.

Dubbed “The People’s Choice Awards,” the Putra Aria Brand Awards, established by the Association of Accredited Advertising Agents Malaysia (4As), celebrates the nation’s most trusted brands across 24 categories. Winners are determined through an extensive online survey, which in 2024 saw participation from over 50,000 Malaysian consumers.

Endorsed by the Malaysia External Trade Development Corporation (MATRADE) and supported by the Malaysian Advertisers Association (MAA), Media Specialists Association (MSA), and Malaysian Digital Association (MDA), the Putra Aria Brand Awards stands as a benchmark of brand trust and excellence in the nation.

This recognition reinforces Sun Life Malaysia’s steadfast mission to be a lifelong partner for Malaysians, helping them achieve financial security, live healthier lives, and realise their aspirations. As the company embarks on 2025, it remains committed to setting new benchmarks in Client trust, innovation, and community empowerment.

Malaysia Toasts Four Wins Once Again at the 2024 Putra Brand Awards and Putra Aria Brand Awards

By
Tan Heng Hong
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HEINEKEN Malaysia team celebrates a triple gold win at the Putra Brand Awards 2024
  • Heineken®, Tiger Beer and Guinness were honoured with Gold at the Putra Brand Awards.
  • Simultaneously, Edelweiss awarded Bronze at the Putra Aria Brand Awards.

KUALA LUMPUR, 21 January 2025 – HEINEKEN Malaysia continued its winning streak at the Putra Brand Awards and Putra Aria Brand Awards, securing four accolades. Showcasing ongoing excellence, the brewer celebrated success with Heineken®, Tiger Beer and Guinness claiming Gold. Edelweiss won Bronze at the Putra Aria Brand Awards once again, marking the brand’s second consecutive win since its launch in Malaysia.

These victories bring HEINEKEN Malaysia’s cumulative award count to 47, where the brewer shines as a key player in the Malaysian beverage industry.

Martijn van Keulen, Managing Director of HEINEKEN Malaysia, said, “Our consumers are the reason that we do what we do, and we are incredibly grateful for their continued trust and support for our brands. These recognitions are a testament to our dedicated team, whose passion drives our success. As we celebrate these wins, we remain committed in our purpose of brewing the joy of true togetherness, to deliver memorable experiences that resonate with our consumers.”

Willemijn Sneep, Marketing Director of HEINEKEN Malaysia, added, “Last year was an incredibly exciting year for us. We introduced two new additions to our portfolio – Tiger Soju Flavoured Lager and Edelweiss Peach – as we take pride in enabling our consumers to create new experiences. Looking ahead, our focus remains on crafting innovative campaigns that excite and inspire our fans, ensuring that every engagement brings them closer to the brands they love.”

Last year, Heineken® celebrated Chinese New Year with a twist by introducing the GONG HEI FILTER. Playing on the word ‘HEI’ (happiness in Cantonese), Heineken® transformed the ‘HEI’ on their cans into vibrant Chinese New Year greetings. The brand also brought back its global music platform ‘Refresh Your Music, Refresh Your Nights’ with the exciting Heineken® Fresh List – a digital hub for discovering new music and making connections.

Heineken® continued its strong stand against drink driving with the Heineken® 0.0 partnership with four-time Formula 1 World Champion, Max Verstappen which reinforces the ‘When You Drive, Never Drink’ message. During the year-end festive season, Heineken® encouraged people to put their phones down and connect with loved ones with the message ‘Celebrations Are Best When Your Phones Take a Rest.’

2024 marked a significant milestone for Tiger Beer, the World-acclaimed iconic Asian beer, as the brand launched its Tiger Soju Flavoured Lager, inspired by the global rise of K-culture, created for those who are seeking something more than the usual beer and are on the hunt for something new. During Chinese New Year, Tiger Beer introduced the ‘Cheers to a Bolder Tomorrow’ campaign, calling for consumers to recognise their achievements and set bold ambitions. Additionally, Tiger celebrated local street food culture through its iconic ‘Tiger Crystal Food Festival,’ an evolution of the Tiger Street Food Festival, which has been supporting local vendors since 2015.

Guinness, the World’s No. 1 Stout, brought back the fan favourite ‘Our Day to Remember’ campaign for St. Patrick’s Day, featuring a series of activations for fans to get together with their friends. As the official beer of the Premier League, Guinness also hosted a series of viewing parties across Malaysia’s best-loved pubs and bars including a large-scale Matchday event at Sentul Depot and the first viewing party at Aurum Theatre, where fans from both Liverpool and Manchester United fan clubs came together to celebrate their passion for football.

Meanwhile, Edelweiss, the premium wheat beer born in the Alps, introduced its refreshing new variant, Edelweiss Peach, through the vibrant ‘Feel the Peach’ campaign. Combining the refreshing taste of wheat beer and a hint of peach, Edelweiss Peach offers fans a sweet twist on its classic brew.

HEINEKEN Malaysia is a strong advocate for responsible consumption and constantly encourages consumers to enjoy responsibly and not to drink and drive through its commercial and marketing activities. During the recent holiday season, the brewer offered an RM 10 discount on Grab rides advocating for consumers to enjoy responsibly and opt for alternative transportation.

HEINEKEN Malaysia’s products are strictly for non-Muslims aged 21 and above only. For more information on HEINEKEN Malaysia and the company’s initiatives, please visit www.heinekenmalaysia.com.

JAECOO REMAINS INVESTED IN NETWORK EXPANSION, OFFICIATES LATEST 3S DEALERSHIP IN PJ MIDTOWN

By
Tan Heng Hong
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Dealership Primed To Serve Catchment Of Petaling Jaya Townships

In tandem with a growing customer base, JAECOO Malaysia continues to invest in the expansion of its dealer network across Malaysia. Officiating the JAECOO-authorised EVENERGY Auto Sdn Bhd dealership in PJ Midtown recently, JAECOO Malaysia Vice President, Emily Lek, said, “JAECOO is excited to move closer to our customers as we continue delivering a vibrant line-up of premium off-road SUVs and best-in-class customer service.”

Reaffirming the brand’s position, Lek explains, “We are redefining attainable luxury in the market, and this is embedded into every aspect of the brand, from the design of our vehicles and dealerships, to the curation of exceptional ownership experiences for our customers. As Malaysia’s challenger premium off-road SUV brand, this is a clear commitment to the market and our customers, that JAECOO is here to stay.” 

The JAECOO PJ Midtown dealership features a 3S showroom and a satellite service centre which spans a combined 6,000 sq ft. Serving a sizable population catchment of 700,000 people, the 3S dealership has the capacity to cater to the Petaling Jaya, Bandar Utama, Damansara, Mont Kiara, Hartamas, Bangsar and TTDI townships, all within a 5km radius or 15-minute drive. 

“The Team at EVENERGY AUTO is excited to be part of the dynamic JAECOO network. We believe our experience in automotive retail, paired with exceptional vehicles and after sales care, positions us as a valuable partner to the brand here in Malaysia. Furthermore, our strategic location here in central Petaling Jaya empowers us to offer greater convenience and peace of mind to customers,” said EVENERGY AUTO Sdn Bhd Managing Director, Woo Sze Mun. 

Patrons of the PJ midtown dealership will be able to view JAECOO’s line-up of premium off-road SUVs on display including the JAECOO J7 and C9 in both the AWD and 2WD variants. With an estimated foot traffic of over 300 visitors a month, the dealership is supported by professionally trained sales advisors to address product enquiries and arrange test drives upon request. 

Designed consistently with the JAECOO ‘From Classic, Beyond Classic’ DNA, the showroom houses a cosy customer lounge equipped with high-speed internet connectivity, and coffee and tea-making facilities. The showroom’s contemporary ambience is attributed to its single loading design which facilitates natural ventilation and light into the interiors. For added peace of mind, free valet parking is available adjacent to the doorstep of the showroom. 

The dealership’s satellite service centre located in the Sea Park neighbourhood, a mere 10-minute drive from the JAECOO PJ midtown showroom, features a spacious service reception area and five service bays, backed by a well-stocked spare parts warehouse equipped with JAECOO Genuine Parts. Located within a mature and self-sustaining neighbourhood, customers have the option to enjoy an array of popular F&B options within walking distance while servicing their JAECOO vehicles. 

Nestled in the bustling heart of Seksyen 13 in Petaling Jaya, PJ Midtown comprises serviced residential suites, offices and retail shop units. The vibrant residential and commercial hub is strategically situated along the bustling Jalan Kemajuan. PJ Midtown offers excellent connectivity to major highways such as the Federal Highway and Sprint Highway, as well as an array of amenities which offer convenience to both residents and the working population in the surrounding offices. 

The JAECOO 3S PJ Midtown dealership by EVENERGY AUTO Sdn Bhd is located at G-06, PJ Mid Town, Jalan Kemajuan, Seksyen 13, 46200 Petaling Jaya, Selangor, and can be reached at tel: 012- 8251766.  For more details about JAECOO Malaysia dealerships, visit www.jaecoo.com.my and keep up to date by following JAECOO Malaysia social platforms.

Pos Malaysia Welcomes the Year of the Snake with Exclusive ‘Setem Ku’ Collection Featuring Traditional Chinese Blessings

By
Tan Heng Hong
-

Pos Malaysia Berhad (“Pos Malaysia” or “The Company”), the national post and parcel service provider, welcomes the auspicious Lunar New Year with the launch of a special stamp collection honouring the Snake, the sixth animal in the Chinese zodiac cycle. Known for its wisdom, grace, and intuition, the Snake symbolises transformation and fortune in Chinese culture, making this collection particularly meaningful for the Year of the Snake 2025.

This limited-edition ‘Setem Ku’ set, available at RM28.00, includes a thoughtfully curated collection featuring traditional Chinese blessings. The sheetlet showcases five distinctive stamp designs, each bearing an auspicious Chinese character: 福 (good fortune), 吉 (auspicious), 旺(prosperous), 满 (abundance), and 康 (good health). These characters are elegantly rendered using traditional calligraphy techniques, embodying the cultural significance of the Lunar New Year celebration.

The full set consists of a ‘Setem Ku’ sheetlet, a specially designed envelope, a festive postcard and three red packets (ang pow) for sharing prosperity with loved ones. Additional festive postcards with pre-affixed ‘Setem Ku’ stamps are also available at RM3.00 each.

Collectors and celebrants can purchase this exclusive collection starting 22 January 2025, at the Stamp & Philately Counter, Level 1, Pos Malaysia Headquarters, Kuala Lumpur and online at https://shop.pos.com.my. From 24 January 2025 onwards, the collection will also be available at selected Philatelic Bureaus nationwide, while stocks last.

Stay connected with Pos Malaysia via www.pos.com.my, or follow us on Facebook, X, Instagram, Tik Tok, YouTube and LinkedIn.

Celebrate Lunar New Year with Elevete Patisserie’s Exquisite Festive Delights

By
Tan Heng Hong
-

KUALA LUMPUR, 20 JANUARY 2025 — This Lunar New Year, Elevete Patisserie invites you to indulge in the art of gifting with a curated selection of festive treats. Perfect for sharing joy, showing appreciation, and elevating celebrations, these hand-crafted delights combine tradition and innovation in every bite.

Orders and deliveries start now until February 2, 2025. Visit Elevete Patisserie Chinese New Year Collection to place your orders. The collection is halal-certified.

Prosperity Madeleine Tower (RM188)

Symbolising wealth and good fortune, this visually stunning centrepiece resembles a pineapple (“ong lai”) with 27 golden French pineapple madeleines.

Standing 11 inches tall, this tower is a statement piece for any Lunar New Year table.

Lunar Delights Cookie Box (RM98)

A must-have for festive gatherings, this cube-shaped box is filled with an assortment of cookies that delight the senses:

  • Pineapple Tart (6 pcs)
  • Peanut Cookie (8 pcs)
  • Butter Cookie (8 pcs)
  • Shortbread Cookies (8 pcs)
  • Black Sesame Cookie (8 pcs)

Beautifully packaged, it’s the perfect gift to share sweet moments with loved ones.

Lunar Luxe Treats Box (RM108)

Elevate your celebrations with this luxurious assortment of macarons and choux au craquelin, offering a fusion of festive flavors such as:

  • Fatcarons: Yuzu, Matcha Mango, Raspberry Pistachio, Pineapple Tart and Rose Lychee (1 pc each)
  • Choux: Red Berries and Lemon (2 pcs each)

Packaged in a cube box of nine, it’s a show-stopping treat for any festive occasion.

Lunar Luxe Sweets Box (East Meets West) (RM138)

Celebrate the fusion of eastern flavors and western elegance with this exclusive gift box.

Featuring an array of tarts, fatcarons, and choux, including:

  • Pineapple Madeleines, Golden Lemon Ingots, Strawberry and Yuzu Tart, Red Berries and Lemon Choux
  • Raspberry Rose Lychee and Matcha Mango Fatcarons

This sophisticated gift is ideal for clients, colleagues, or loved ones.

Joyful Lunar Celebration Cake Bites (RM138)

Perfectly sized at 1.5 inches each, these bite-sized cakes feature:

  • Sourdough Carrot Cake Bites: A savory-sweet twist with sourdough tang.
  • Raspberry Red Velvet Cake Bites: A rich, fruity indulgence.

Packaged in a vibrant window box, these cake bites are designed for gatherings big and small.

Lunar Treasures Tiffin (RM188)

Pay homage to tradition with this elegant three-tier tiffin filled with festive favorites:

  • Top Layer: 10 Pineapple Tarts
  • Middle Layer: Assorted cookies (Butter, Black Sesame, Peanut, and Shortbread)
  • Bottom Layer: Orange Butter Cake (300g)

A perfect blend of nostalgia and luxury, this tiffin is a thoughtful gift for family or corporate gifting.

Lunar Golden Treasures (RM138)

 This elegant rectangular gift box holds 18 buttery pineapple tarts, crafted with premium ingredients and presented in a sleek design with a touch of opulence.

Delivery and Pre-Order Information

 Orders and delivery period starts now until February 2, 2025.

*Terms and conditions apply.

About Elevete Patisserie

Elevete Patisserie is your premier local brand and destination for indulgent desserts. Each creation leaving our kitchen is a visual and gastronomic creation, crafted to captivate discerning palates. Our name, Elevete, reflects our mission to elevate modern desserts to new heights through constant innovation.

Proudly Halal-certified, we are committed to delivering a diverse range of Halal-compliant delicacies. Explore Elevete Patisserie at www.elevete.com.my for an elevated dessert experience where indulgence meets creativity.

Pos Malaysia Transforms Retail Space To Provide Malaysians With Convenience, With the Opening of Its 50th Pos Shop

By
Tan Heng Hong
-

PENANG, 17 January 2025 – Pos Malaysia Berhad (“Pos Malaysia”), the national post
and parcel service provider, today celebrated the opening of its milestone 50th Pos Shop,
located on Jalan Dato Keramat in Penang. The momentous occasion was officiated by
the Chief Minister of Penang, YAB Chow Kon Yeow, lending prestige to the celebratory
event.

This newest Pos Shop represents a significant milestone in an amazing transformational journey for Pos Malaysia as it continues to innovate and adapt to today’s consumers and their evolving needs. It also marks the successful delivery of the company’s ambitious goal of opening 50 Pos Shop locations nationwide. Collectively, these outlets have served over 630,000 customers and sold 80,000 bottles of water, 140,000 buns, 52,000 servings of soft-serve ice cream, 153,000 pieces of pau, 43,000 packs of nasi lemak, and many other wonderful and carefully curated convenience store items. Some of these items, such as pau and nasi lemak, are proudly produced by local SMEs, reflecting Pos Malaysia’s commitment to supporting local businesses while curating a diverse and convenient retail experience for Malaysians.

Charles Brewer, Group Chief Executive Officer of Pos Malaysia, expressed his enthusiasm: “We are delighted to unveil our latest Pos Shop outlet to the Georgetown community, offering a convenient and comprehensive retail experience that goes beyond traditional post and parcel services. The Dato Keramat store is our fifth location in Penang, underscoring Pos Malaysia’s commitment to bringing our services closer to Penangites, enhancing the way we serve them and ensuring we remain very relevant.”

YAB Chow Kon Yeow lauded Pos Malaysia’s efforts, stating: “The opening of the Pos Shop Dato Keramat outlet showcases Pos Malaysia’s dedication to its transformation efforts, adapting to the changing needs of customers in an increasingly digital world. By integrating modern retail offerings with the reliability of traditional postal services, Pos Malaysia bridges the gap between the physical and digital realms to provide greater convenience and accessibility for customers from all walks of life. I commend Pos Malaysia for this refreshing and innovative concept, and I believe Pos Shop will undoubtedly benefit the people of Penang and our local business community for years to come.”

Spanning over 800 square feet, Pos Shop Dato Keramat combines a fully operational post office with a cozy and welcoming retail space. It offers services such as parcel drop, bill payments, mobile and e-wallet reloads, and a range of everyday essentials. The outlet also features the popular Pos Kafe, where customers can enjoy freshly brewed coffee and light ‘ready-to-eat’ snacks. This innovative ‘Shop in Shop’ concept revitalises traditional post offices into versatile retail spaces, creating a welcoming environment where customers can shop, relax, and complete their daily errands – all under one roof.

The first Pos Shop outlet was opened on Jalan Medan Tuanku, Kuala Lumpur, in May 2023. Since then, Pos Shop has rapidly expanded its footprint across both Peninsular Malaysia and East Malaysia. In Penang, in addition to the newly opened Dato Keramat outlet, Pos Shop can also be found in Perai, Kepala Batas, Batu Maung, and Gelugor.

Brewer emphasised the significance of this achievement: “Reaching the milestone of 50 Pos Shop outlets nationwide is a testament to our dedication to reimagining both the customer journey and their experience, contributing to the local economy, and enriching the communities we serve. But this is just the beginning.

“As we look to the future, we remain guided by our purpose – to connect lives and
businesses for a better tomorrow. We will continue to push the boundaries of innovation
to enhance our services and deliver delightful experiences to everyone who interacts with
Pos Malaysia,” he added.

In conjunction with the upcoming Chinese New Year, Pos Shop has introduced a festive new menu featuring the refreshing Tangerine Sunshine beverage and other tasty treats. Customers can enjoy special promotional prices on these new items, along with other exciting offers, as part of the ‘Promo Paling Ong’ campaign. The promotion is available across all 50 Pos Shop outlets from now until 28 February.

Stay connected with Pos Malaysia via www.pos.com.my, or follow us on Facebook, X,
Instagram, Tik Tok, YouTube and LinkedIn.

 

MILO® Malaysia Breakfast Day 2025: Celebrating 75 Years of Nutritious Goodness with Over 35,000 Malaysians in Putrajaya

By
Tan Heng Hong
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Participants flash their smiles during the fun run

Putrajaya, Malaysia, 19 January 2025, Putrajaya buzzed with excitement today as thousands of Malaysians came together to celebrate the return of the highly anticipated MILO® Malaysia Breakfast Day 2025. Over 23,000 runners and 13,000 friends, and families of all ages eagerly joined the action-packed day filled with energising activities, highlighted by the iconic MILO® Breakfast Run.

Marking its 75th anniversary in Malaysia, MILO® continues its mission of nourishing the nation’s energy and ambitions, fuelling the Malaysian spirit throughout its enduring legacy. The household brand also remains committed in supporting the nation’s sporting journey – from its grassroots sports programmes to promoting healthier lifestyles with its nutritious goodness.

Nestle and MILO Malaysia representatives, together with national sport legends and athletes unveiling the 75th Anniversary masthead at the MILO Malaysia Breakfast Day 2025. Juan Aranols, CEO of Nestle Malaysia, Ng Su Yen, Business Executive Officer of MILO Malaysia, with friends of MILO; Nadhir Nasar, Erysha Emyra and Rhodict Bertrand as well as national sport legends and athletes unveiling the 75th Anniversary masthead at the flag off of MILO Malaysia Breakfast Day 2025

“As we celebrate 75 years of MILO® providing nutritious goodness to all Malaysians, we remain committed to inspiring them to start their day with purpose and energy, with MILO® being a key advocate for healthy lifestyles. Aligned with MILO®’s anniversary theme ‘Dulu, Kini dan Selamanya demi Malaysia’, we continue to uphold the values that make MILO® a cherished part of Malaysian life across generations,” said Ng Su Yen, Business Executive Officer of MILO® Malaysia.

Since its inception in 2013, MILO® Malaysia Breakfast Day has united over half a million Malaysians in a powerful celebration of a nutritious start to the day. This event goes beyond encouraging physical activity – it champions healthy eating habits, including the importance of a nutritious breakfast, while advocating positive lifestyles.

The event’s opening was made even more memorable with the unveiling of the 75th Anniversary Masthead by Juan Aranols, CEO of Nestlé (Malaysia) Berhad; Tan Sri Wan Zulkiflee Wan Ariffin, Chairman of Nestlé (Malaysia) Berhad; Ng Su Yen, Business Executive Officer of MILO® Malaysia; Mohamad Sujairi bin Mohd Ishak, Chief Assistant Director of Perbadanan Putrajaya; Abdul Aziz bin Abdul Rahman, Deputy Director General of Ministry of Youth & Sports; ACP Aidi Sham Mohamed, Putrajaya District Police Chief; and 75 Malaysian athletes, including legendary figures such as Datuk Marina Chin, and Dato’ Mirnawan Nawawi. Meanwhile, Friends of MILO® national diver Bertrand Rhodict Lises, along with celebrities Nadhir Nasar and Erysha Emyra, made special guest appearances at the event, adding to the excitement of the day.

Nutrition consultants highlight the importance of healthy lifestyle to the public

The day’s highlight included the MILO® Breakfast Run, where attendees started off the day with a run route of 3km or 7.5km and were welcomed at the finishing line with an energising lineup of activities such as MILO® Fitness Workout sessions including Zumba Fitness dances and Strong Nation workouts. A nutrition consultation booth offered free BMI checks and personalised advice on achieving a balanced diet and staying active. The event also featured interactive sports games, fun educational activities, and MILO® sampling booths that kept the crowd engaged and energised throughout the day.

Fun for All! MILO fans, families and friends enjoy exciting moment at MILO games booth

The crowd favourite, the MILO® Goodness Truck, returned with its immersive 360° experience, offering behind-the-scenes insights into how MILO® is made while showcasing the brand’s values and sustainability initiatives. This mobile truck also served as an interactive touchpoint for attendees to connect with the legacy of the brand.

“Joining MILO® Malaysia Breakfast Day 2025 for the very first time has been an unforgettable experience. It’s inspiring to see so many people gathered, especially the youths, embracing the energy of MILO®. This event motivates me to continue advocating for a healthy lifestyle and encourage younger generations to start their day the right way – with MILO®,” said Nadhir Nasar, a Friend of MILO®.

Beyond the Event: A Commitment to Health and Community
The return of MILO® Malaysia Breakfast Day underscores MILO®’s enduring mission to promote healthier lifestyles, foster family bonding, and strengthen community ties. “It marks a celebration of health, unity, and the enduring love Malaysians have for MILO® as we inspire all with nutritious goodness in every cup. We are encouraged by the participation of so many people today at Putrajaya, and we look forward to continuing this journey to other states,” said Ng Su Yen, Business Executive Officer, MILO® Malaysia.

MILO® Malaysia Breakfast Day 2025 will be Making its Way to Johor, Penang and Pahang!

MILO® Malaysia Breakfast Day 2025 is set to continue spreading its nutritious goodness across multiple locations nationwide, bringing the celebrations to Johor on 16 February 2025, Penang on 23 February 2025, and Pahang on 20 April 2025, with over 75,000 MILO® lovers expected to join, making this one of the most notable events of its kind.

For more information on MILO® Malaysia Breakfast Day 2025, please visit www.milo.com.my

Omachi Launches new handheld hot pot noodles in Vietnam

By
Tan Heng Hong
-

Masan’s Omachi has unveiled its latest handheld hotpot noodle in a convenient cup format in Vietnam. The Omachi brand makes it easy for people to experience the joy of having a personal hot pot.

The new range features broths that closely replicate traditional hot pot flavors, complemented by a variety of toppings. The stylish and sophisticated packaging makes this product particularly appealing to young consumers. The hotpot instant noodles come in the following variants:

  • Cheese Lobster Hotpot Flavoured Instant Noodles
  • Seaweed Mushroom Clam Hotpot Flavoured Instant Noodles
  • Seafood Tom Yum Hotpot Flavoured Instant Noodles

Omachi has expanded its popular self-heating range with the addition of a flavorful Salmon Tomyum Hot Pot.

Lothamilk launches new jelly candy with 30% real fruit juice

By
Tan Heng Hong
-

Vietnam’s Lothamilk has recently launched Jelly Candy, boasting a 30% natural fruit juice content, the highest on the market. The Jelly Candy is available in Orange, Strawberry and Tamarind flavours. This healthy treat is naturally sweetened with stevia and juice and enriched with calcium to support strong bones and vitality.

Lothamilk also offers a range of Milk Jelly made from fresh, high-quality milk and other fresh ingredients. The jelly is enriched with zinc to support immunity.

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