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McDonald’s Malaysia Gives Back with the Return of the Most Awaited Prosperity Burger

By
Tan Heng Hong
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(6th from left) Dato' Haji Azmir Jaafar, Managing Director & Local Operating Partner and (5th from left) Melati Abdul Hai, Senior Vice President & Chief Impact Officer with Senior Management Team of McDonald's Malaysia, invited fans of Prosperity Burger to enjoy a set meal while donating 20 sen to the Ronald McDonald House Charities (RMHC) Malaysia

For every Prosperity Burger meal purchased from 20 November to 31 December 2025, McDonald’s Malaysia donates RM0.20 to Ronald McDonald House Charities (RMHC) Malaysia

KUALA LUMPUR, 17 NOVEMBER 2025 – The Prosperity Burger is back, inviting Malaysians to share moments of warmth, joy, and togetherness. As McDonald’s Malaysia ushers in this highly anticipated annual tradition, it invites everyone to reflect on the true meaning of prosperity — “it’s not about what you have, it’s who you have” – our family and friends, the people we care about, our colleagues and our communities, those who give us support, encouragement, laughter and love.

Proudly made in Malaysia since 1994 with its signature black pepper sauce, it has become one of McDonald’s most iconic creations. It has brought families and friends together to share wonderful moments of prosperity together. This year, to commemorate the return of the Prosperity Burger, McDonald’s Malaysia launched the campaign behind “Prosperity Kembali, Lebih Bererti” coupling the return of Malaysia’s favourite black pepper burger with something even more meaningful.

“The Prosperity Burger has become a cherished tradition for Malaysians, representing more than just a meal—it’s a beacon of hope, a symbol of togetherness and shared memories. Every year, Malaysians from all walks of life, especially families and friends get together to share special moments while enjoying the Prosperity Burger,” said Melati Abdul Hai, Senior Vice President and Chief Impact Officer of McDonald’s Malaysia.

“We’re always excited to bring back the Prosperity burger, but this year is extra special as we leverage this beloved tradition to also do good for children in need, by highlighting and supporting our charity of choice, Ronald McDonald House Charities (RMHC)” added Melati.

Dato’ Haji Azmir Jaafar, Managing Director & Local Operating Partner and Chin Mei Lee, Chief Marketing Officer, McDonald’s Malaysia at the launch of the Prosperity Burger yesterday where 20 sen from each Prosperity McValue Meal will be donated to (Ronald McDonald Welfare Association (RMHC) Malaysia.

Prosperity means nothing if it’s not shared, therefore in line with this year’s theme of “Prosperity Kembali, Lebih Bererti,” it was announced that between 20 November to 31 December 2025, McDonald’s Malaysia will donate RM0.20 to Ronald McDonald House Charities (RMHC) Malaysia for every Prosperity Burger meal purchased. Each contribution goes directly towards supporting RMHC programmes including the Ronald McDonald House (providing accommodation for families of paediatric patients seeking treatment), Gift of Smile (cleft lip and palate surgeries), Back-to-School (school essentials for underprivileged children), and Sensory Rooms (therapy spaces for children with special needs).

Dato’ Haji Azmir Jaafar, Managing Director & Local Operating Partner and Melati Abdul Hai, Senior Vice President and Chief Impact Officer of McDonald’s Malaysia viewing the Back-To-School Pack Program and Gift of Smile displays – both programs will benefit from the 20 sen donated for each Prosperity Value Meal sold.

“We are pleased to partner with Malaysians who are Prosperity Burger lovers, in our effort to give back,” Melati added. “When you enjoy a Prosperity meal, you’re also lending a hand to RMHC and changing the lives of children in need across Malaysia.”

The campaign was launched at Kuala Lumpur Tower, marking the beginning of a season that celebrates joy and generosity across the nation. Prior to the launch event, children from the Ronald McDonald House at Hospital Tunku Azizah and Hospital Canselor Tuanku Muhriz UKM, had a thrilling experience of a lifetime at the iconic landmark. 

As the Prosperity Burger, Curly Fries, and McFizz return to McDonald’s restaurants nationwide, McDonald’s Malaysia invites everyone to share not just a meal, but a sense of gratitude and kindness—because true prosperity is best enjoyed together.

 

The Wonderful Race 2025: Celebrating The All-Star Champion,

By
Tan Heng Hong
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Mel John Chavez from Bar Somma

Singapore, 18 November 2025 – After a month of competition, Mel John Chavez from Bar Somma has emerged triumphant as the All-Star Champion of The Wonderful Race 2025. His winning creation, “King’s Melon” captivated judges with its creativity, craftsmanship, and distinctive character — securing the ultimate title in this year’s prestigious showcase of bartending excellence.

Judged by an esteemed panel of industry luminaries — Colton Payne (APAC Marketing Director, Brown-Forman), Daniel Goh (Co-Founder, Spirited Asia), and Kelvin Saquilayan (Head Bartender, St. Regis and Woodford Reserve The Wonderful Race 2025 Asia Champion) — the selection of this year’s winner was no easy feat. Each finalist displayed outstanding technique and innovation, but it was the remarkable harmony of taste, creativity, and storytelling, all while embodying the true essence of Woodford Reserve, that ultimately revealed our All-Star Champion.

The Competition Format

In the first round, the Top 10 finalists were tasked to craft their unique interpretation of the Old Fashioned — one of the world’s most iconic cocktails — under the theme ‘All-Star’. Each creation reflected the bartenders’ personal stories, inspirations, and flair, impressing the judges with both flavour and presentation.

The Top 5 then advanced to an intense yet exhilarating second round, where they faced a surprise challenge curated by Chef Joel Tan of HighHouse — to pair their mystery ingredient to a brand-new Woodford Reserve cocktail that they are required to craft on the spot. This challenge was specially curated as Woodford Reserve is the Official American Whiskey Sponsor of the World’s 50 Best Restaurant.

The 5 ingredients given were 1924 Blue Cheese, Wakaba Mush Melon, Jamón Ibérico de Bellota, Spanish Canned Baby Sardines, and Tom Yum Spice Padron Peppers.

Mel John Chavez, Bar Somma, “King’s Melon”
Huang Geng, Origin Bar, “La Bohema”
Chai Yu Heng, Nutmeg & Clove, “Pin Me A Manhattan”

The finalists were given only an hour to brainstorm on their concept, presentation, and come up with the best pairing of their mystery ingredient with the Old Fashioned. Despite the short amount of time, the top 5 finalists demonstrated exceptional creativity, composure, and craftsmanship, rising to the occasion with agility and mastery as they integrated the unexpected ingredient into their creations. After a thrilling round that kept the audience captivated, the Top 3 emerged:

Huang Geng from Origin Bar

Chai Yu Heng from Nutmeg & Clove as Second Runner-Up, Huang Geng from Origin Bar as First Runner-Up, and ultimately, Mel John Chavez from Bar Somma, who claimed the coveted Championship Title.

Chai Yu Heng from Nutmeg & Clove

The 2025 All-Star Champion

Our winner, Mel John Chavez, was presented with Mush Melon as his mystery ingredient. His winning cocktail showcased a vibrant fruity profile, combining the sweetness of Mush Melon with fresh lemon juice, elderflower, apple tonic, and Hojicha-infused bourbon whiskey, elegantly finished with a crown-shaped melon garnish. Keeping to the roots of the Old Fashioned and how it brings a tinge of sweetness, Mel John Chavez took that into account as he chose ingredients that were lower in sweetness to allow the flavour of the Old Fashioned to come through and complement each other.

As the champion, Mel will embark on an exclusive journey to the Woodford Reserve Distillery in Versailles, Kentucky, for an immersive experience in bourbon artistry, craftsmanship, and heritage — a fitting reward for this year’s most exceptional talent. He will also represent Singapore in the Woodford Reserve The Wonderful Race Asia Final competition 2026, where he would compete with regional champions across Asia as they vie for the coveted Asia Championship.

Kelvin Saquilayan, one of the judges and the champion of last year’s edition, shared his thoughts. “Standing on the other side of the bar this year reminded me how much passion and heart this competition inspires. Every finalist showed creativity in their versions of Old Fashioned while still respecting its roots, and that’s what The Wonderful Race is all about.”

The All-Star Old Fashioned: Reimagined A Timeless Classic

Now in its third edition, The Wonderful Race continues to honour bartending mastery as part of Old Fashioned Month, a global celebration of one of the world’s most iconic cocktails.

This year’s theme, the “All-Star Old Fashioned”, called on Singapore’s finest bartenders to reinterpret the timeless drink through creativity, storytelling, and innovation, transforming traditions into their unique version of an All-Star Old Fashioned.

Each cocktail holds a special story, from cultural inspirations to personal journeys, showcasing how techniques, emotions, and imagination can elevate a three-ingredient classic into artistry.

Chef Joel Tan Of Highhouse Raised The Stakes With A Flavour Challenge

Taking this year’s The Wonderful Race to a whole new level, the 2025 finale introduced a surprise twist — the Chef Joel Tan Challenge, where the boundaries between culinary artistry and mixology blurred in the most flavourful way.

In the second round, the Top 5 finalists faced a blind draw of five mystery ingredients hand-picked by Chef Joel Tan, Head Chef at HighHouse, Singapore’s renowned modern Pan-Asian rooftop restaurant. Each bartender was tasked to create an original Woodford Reserve cocktail pairing that complemented or elevated their chosen ingredient — ranging from 1924 Blue Cheese, Wakaba Mush Melon, Jamón Ibérico de Bellota to Spanish Canned Baby Sardines and Tom Yum Spice Padron Peppers.

“This challenge was all about pushing boundaries and bringing the kitchen and bar together. It was inspiring to see how each bartender transformed their mystery ingredient into something unexpected yet harmonious.” Said Chef Joel Tan.

This one-of-a-kind collaboration underscored Woodford Reserve’s position as a whiskey of remarkable depth and versatility, while strengthening its partnership with the World’s 50 Best Restaurants. Aligned with the brand’s identity of complexity, quality, and craftsmanship, the challenge brought together the worlds of gastronomy and mixology to engage and connect with a global audience of culinary enthusiasts. It also showcased the shared values that connect Woodford Reserve and HighHouse, such as focus, dedication, passion, and an unwavering pursuit of excellence as both champion fine craftsmanship,
diverse flavours, and exceptional, elevated experiences.

 

Nongshim Reveals Global Shin Ramyun Ad Featuring ‘aespa’

By
Tan Heng Hong
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Nongshim Shin Ramyun Global Ambassador, aespa

SEOUL, South Korea, Nov. 19, 2025 /PRNewswire/ — Nongshim has appointed the K-pop group aespa as the new Global Brand Ambassador for Shin Ramyun, marking the first time the brand has selected a worldwide representative. As influential global artists, aespa will help communicate the slogan ‘Spicy Happiness In Noodles’ and introduce Shin Ramyun’s signature taste, identity, and cultural appeal to audiences across major international markets.

A Nongshim representative stated “aespa’s strong cultural presence, authentic global reach, and ongoing engagement with Shin Ramyun and Chapagetti since 2021 made the group a natural and compelling ambassador for the brand’s next stage of global expansion.”

  • Global Shin Ramyun Commercial

Nongshim has released a new commercial featuring aespa on its official global YouTube channel. Produced in a music-video format, the film highlights the group’s vocals, performance style, and artistic identity.

The campaign song (or background music) for the commercial is aespa’s rendition of “Spice Up Your Life,” the iconic 1997 hit by the renowned British pop group Spice Girls, reinterpreted with the group’s signature charm. The commercial conveys the message of delivering the “spicy happiness” of Shin Ramyun to consumers around the world.

The commercial captures lively and joyful reactions from consumers and emphasizes how Shin Ramyun delivers a universally enjoyable experience. It also includes an original ‘Shin Ramyun Dance, featuring movements inspired by opening the package, adding water, preparing chopsticks, and finger gestures that represent each letter of ‘SHIN’. The commercial will be released across major overseas regions, including the United States, China, Japan, Europe, and Southeast Asia.

  • Shin Ramyun × aespa Special Package Promotion

Nongshim will also introduce a special ‘aespa Special Package’of Shin Ramyun. The multi-pack will feature a group image of aespa, while single packs will showcase individual members. The package will be launched in China in November, followed by a global rollout including Korea.

In addition, selected Shin Ramyun and Shin Ramyun Toomba multi-packs will include photocards with member photos, handwritten messages, and QR codes linking to exclusive behind-the-scenes videos.

Additional offline activations are planned including branded pop-up experiences and various in-store promotions across global retail channels.

aespa commented, “Shin Ramyun has always been a brand we enjoy in our daily lives, whether on broadcasts or during tours. We’re excited to move from enjoying the product to officially representing it, and we look forward to sharing its appeal with fans around the world.”

Say Hello to the New Somersby Shandy

By
Tan Heng Hong
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Refreshing moments just got more fun with Somersby’s No-Nonsense innovation

SHAH ALAM, 18 November 2025 – Somersby, famous for its fruit-flavoured alcoholic drinks, is bringing something excitingly different to Malaysia with the launch of Somersby Shandy. Only available in Malaysia and Singapore, Somersby Shandy marks the brand’s first venture into the shandy category, combining the crisp zest of lemonade with a smooth hint of beer. With just 0.5% ABV and conveniently packed in 320ml cans, a crisp and refreshing beverage that proves Somersby is more than just a cider brand.

Best served chilled, Somersby Shandy is the perfect thirst-quencher for any time of day – whether you’re unwinding after work, celebrating with loved ones, or simply enjoying a well-deserved break with good friends.

Staying true to Somersby’s playful yet No-Nonsense spirit, this latest addition offers a refreshingly uncomplicated and effortlessly enjoyable experience. From Somersby’s renowned range of fruit ciders to the introduction of Somersby 0.0, and now Somersby Shandy, the brand continues to delight consumers with uncomplicated, feel-good options that fit any occasion.

“Somersby has always been driven by giving our consumers fun, quality options that fit seamlessly into their lives,” said Olga Pulyaeva, Marketing Director of Carlsberg Malaysia. “Somersby Shandy marks our second innovation of the year and perfectly reflects our No-Nonsense spirit – simple, refreshing, and full of fun. We believe that great drinks don’t need to be complicated; they just need to taste good and bring people joy.” 

Somersby Shandy is here to add a refreshing touch to your celebrations! For the third consecutive year, Somersby, once again, teams up with JYNNS to offer exclusive Chinese New Year gifts alongside in-store sampling at selected supermarkets nationwide. It’s the perfect opportunity to experience the brand-new Somersby Shandy firsthand and discover your new favourite refreshment.

Available from November onwards at participating supermarkets, hypermarkets, and online platforms nationwide, Somersby Shandy is ready to bring a splash of fun and refreshment to your celebrations and everyday moments.

For the latest Somersby promotions and activities, follow @SomersbyMY on Facebook www.facebook.com/SomersbyMy and Instagram www.instagram.com/somersbymy. Learn about Somersby and its refreshing range of ciders at www.somersby.com/my/. All activities are open to non- Muslims aged 21 years and above.

At Carlsberg Malaysia, we advocate responsible consumption, always remember if you drink, don’t drive – #CELEBRATERESPONSIBLY.

All-New Saga Hits 10,000 Bookings – One Every 43 Seconds After Tentative Price Announcements

By
Tan Heng Hong
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  • 10,000 bookings in 5 days — that’s 2,000/day, 83/hour, 1 every 43 seconds. Malaysia’s most iconic sedan continues to capture the hearts of drivers with its all-new features and engineering excellence.
  • Customer deliveries will begin immediately after the official launch.

Subang Jaya, 18 November 2025 – Malaysians have once again shown their love for the nation’s most iconic car as the All-New Saga records an impressive 10,000 bookings in just five days since tentative price was announced and order taking began on 10 November.

This extraordinary demand translates to 2,000 bookings per day, 83 every hour, or one new booking every 43 seconds — underscoring Malaysians’ continued confidence in PROTON’s latest evolution of its beloved sedan, which combines Impressive Performance, Comprehensive Safety, Optimised Intelligence, and Next-Gen Styling — making it the best value-for-money in town.

“The All-New Saga is more than just a car; it’s a symbol of national progress, reimagined for a new generation. To receive 10,000 bookings in only five days is both humbling and inspiring, and we thank Malaysians for their trust and support,” said Dato’ Ir. Abdul Rashid Musa, Deputy Chief Executive Officer, PROTON.

“To ensure that customers can experience the All-New Saga as soon as possible, our production team in Tanjong Malim has been working diligently to ramp up supply, with vehicle deliveries set to begin immediately after the official launch,” he added.

Next-Level Features, Unmatched Value

Developed on PROTON’s new Advanced Modular Architecture (AMA), the All-New Saga represents the company’s next step in Malaysian-led design, engineering, and validation, supported by PROTON’s growing R&D capabilities. With full ownership of its intellectual property and a bold new direction in intelligent mobility, the All-New Saga demonstrates how far Malaysian automotive engineering has evolved — from a symbol of national pride to a global contender.

Featuring the new i-GT 1.5L engine paired with a smooth and fuel-efficient Continuously Variable Transmission (CVT), the All-New Saga continues PROTON’s tradition of refined performance tailored for everyday driving. Safety has also been significantly enhanced with nine Advanced Driver Assistance Systems (ADAS) and six airbags, ensuring comprehensive protection and greater driving confidence. Inside, the new 16-inch Integrated Dual Screen with wireless Apple CarPlay and Android Auto underscores PROTON’s commitment to smart, connected mobility. Completing the experience is a refreshed design that blends timeless Saga identity with modern sophistication, complemented by Sulaman Songket-inspired detailing that celebrates Malaysia’s rich cultural heritage.

Despite all these significant upgrades, the All-New Saga stays true to what Malaysians love most — exceptional value. With an indicative price range between RM40,000 and RM50,000, it offers performance, technology, and safety at this price points, all within everyone’s reach.

IKONIK TOGETHER-GATHER Brings the All-New Saga to the People

To celebrate the overwhelming response, the All-New Saga is making it ways to popular local food spots with IKONIK TOGETHER-GATHER. Following its first stops at Tapak Urban Street Dining, KLCC and Tebing, Bandar Dato’ Onn, Johor on 15 to 16 November 2025, IKONIK TOGETHER-GATHER will continue at Tapak Gravitas Jalan Baru, Penang and CarBoot Sale Taman Kerang, Kuantan from 21 to 23 November. This gives Malaysians the chance to get up close and personal with the All-New Saga ahead of its official launch.

Blending food, music, lifestyle, and community experiences, IKONIK TOGETHER-GATHER reflect how the Saga continues to evolve alongside the people who made it an icon, featuring fun activities, live engagements, and exciting giveaways for everyone to enjoy.

Book Now to Enjoy Exclusive Early Bird Offers!

With 10,000 bookings already secured, only 10,000 more customers remain eligible for Early Booking Offers. These offers apply to bookings made until the official launch day and with complete vehicle registration by 31 December 2025.

With units ready to be delivered immediately after the launch, customers are encouraged to book early to enjoy these limited time offers:

  • 1-Year Free Service or 20,000 KM, whichever comes first (inclusive of labour and service parts)
  • Limited Edition All-New Saga Touch ‘n Go Card

*Terms and conditions apply

The All-New Saga proudly carries the spirit of a nation — created by Malaysians, for Malaysians, and ready to stand on the global stage. With 10,000 bookings in just five days, it’s clear that this new chapter of the Saga continues to inspire connection, pride and confidence among drivers nationwide.

To learn more or to place a booking for Malaysia’s most iconic sedan, visit any PROTON authorised outlet nationwide. Don’t forget to follow Proton Cars Official on all major social media platforms for the latest updates, promotions, and exciting activities related to the All-New Saga.

 

Win a Tesla Model 3 and Over RM300,000 in Prizes with Canon’s “Canon Drive Your Dream” Contest

By
Tan Heng Hong
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Canon rewards Malaysians who capture life through their lens with extraordinary prizes and an additional 1-Year Warranty for extra peace of mind.

Kuala Lumpur, 18 November 2025 — Canon Marketing Malaysia (“Canon”) is inviting
Malaysians to see, live, and capture what drives them through its nationwide “Canon
Drive Your Dream” campaign — a celebration of photography, passion, and the everyday
moments that make life extraordinary.

Running from 1 November 2025 to 31 January 2026, the contest offers over RM300,000
worth of prizes, including the Grand Prize: a Tesla Model 3, as well as Canon cameras,
lenses, and Apple iPhones — designed to inspire Malaysians to capture their passions,
their people, and their world in their own way.

Turning Inspiration Into Opportunity

Participation is straightforward. Customers need only purchase any eligible Canon
camera or lens from authorised Canon partners — including the Canon Official eStore —
during the contest period, and register their product by uploading a valid purchase
invoice or receipt to ylwc.canon.com.my within 14 days of purchase.

Every successful registration also includes an additional one-year warranty, extending
Canon’s existing 1+2 years coverage and offering greater peace of mind with every
purchase.

To complete their submission, participants simply answer two True/False contest
questions on the website and provide the required personal and purchase details,
together with a clear image of the receipt.

Entries that fulfil all requirements and provide correct answers will be verified and entered
into the official lucky draw, where participants stand a chance to win prizes worth over
RM300,000, including the Tesla Model 3 Grand Prize.

.Empowering Everyone to Capture What Matters

The “Canon Drive Your Dream” campaign reflects Canon’s belief that the power of
photography lies in everyone’s hands. Whether you’re a hobbyist exploring your first
camera, a parent capturing family milestones, or a traveller documenting your
adventures — Canon empowers Malaysians to express themselves through the art of
seeing and remembering.

“The ‘Canon Drive Your Dream’ campaign is designed to do more than reward our
customers — it strengthens our commitment to making quality imaging products
even more accessible during the peak year-end season. By offering premium
prizes, including the Tesla Model 3, and extending our warranty coverage, we aim
to give Malaysians greater confidence and value with every Canon purchase. This
campaign also supports our retail partners by driving footfall and encouraging
customers to upgrade their gear, ultimately inspiring more people to explore the
joy of photography,” said Edward Chang, Head of Image Communication Business
Division, Canon Marketing Malaysia.

Contest Details

Contest Period: 1 November 2025 – 31 January 2026

How to Enter: Purchase an eligible Canon camera or lens, register the product on
ylwc.canon.com.my, and submit your entry.

Prizes: Tesla Model 3, Apple iPhones, Canon cameras, Canon accessories, and
more.

Warranty: All participating products come with an additional one-year warranty
on top of the existing 1+2 year warranty with a total warranty of up to 4 years*
when you register online. (Terms & Conditions apply)

Full Terms: Visit ylwc.canon.com.my/promotion/254 or follow Canon Malaysia on
Facebook.

 

 

 

Edelweiss Introduces New Lemon Honey Flavour in Malaysia

By
Tan Heng Hong
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The limited-edition variant blends smooth wheat beer with zesty lemon and gentle honey notes for a naturally refreshing taste

KUALA LUMPUR, 17 November 2025 – Edelweiss, the premium wheat beer born in the Alps, is bringing you a new way to unwind with the launch of its limited-edition Edelweiss Lemon Honey flavour — available exclusively in Peninsular Malaysia.

Blending zesty lemon with smooth honey, Edelweiss Lemon Honey offers a mix of sweet and tangy notes for a naturally crisp taste. Each sip reveals the signature smoothness of Edelweiss wheat beer, now complemented by gentle hints of lemon and honey.

Now available in 320ml cans, it’s crafted to be your companion for sharing easygoing moments with your partner or friends.

“Edelweiss has always been about exploring new flavours inspired by nature. With Lemon Honey, we’ve brought together zesty citrus and gentle honey sweetness to create a smooth, balanced taste that feels distinctly Edelweiss – and one that complements the flavours many Malaysians already enjoy,” said Sean O’Donnell, Marketing Director, HEINEKEN Malaysia.

To celebrate the launch, shoppers who purchase any Edelweiss product from 1 November to 31 December 2025 stand to win an all-expenses-paid trip for two to Club Med Phuket worth RM8,000 or Touch ’n Go eWallet credits worth RM30. Terms and conditions apply.

Edelweiss Lemon Honey, a limited-edition flavour exclusive to Peninsular Malaysia, can be found at major supermarkets, hypermarkets, and convenience stores, as well as online via HEINEKEN Malaysia’s Shopee, and Lazada official store.

For more information on Edelweiss Lemon Honey and ongoing promotions, visit @edelweissbeer.my on Instagram.

Edelweiss and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Edelweiss advocates responsible consumption and urges consumers to not drink and drive.

ZUS Coffee Celebrates 1,000-Store Milestone — From One Humble Kiosk To Southeast Asia

By
Tan Heng Hong
-

KUALA LUMPUR, 17 November 2025 – In 2019, ZUS COFFEE began its journey with one humble kiosk in the heart of Kuala Lumpur, and six years in, the homegrown coffee brand celebrates its 1,000th store milestone, making its specialty coffee available throughout the Southeast Asian region. 

In Malaysia, the speed-to-market is undeniable, with one new store opening every 27 hours in 2024. This special achievement represents the brand’s dedication to bringing innovation in specialty beverages and multicultural joy — from Malaysia, the Philippines, Singapore, Brunei, and most recently, Thailand — while showcasing one of the fastest growths by a Southeast Asian coffee chain.

Taste The World Series: Flavours Rooted in Home

In celebration of this extraordinary regional milestone, ZUS COFFEE proudly introduces Taste The World, a regional drink series. Each cup tells the story of a loved local flavour — inspired by the unique countries that shaped its journey. This multi-cultural lineup serves as a show of appreciation to the communities that have welcomed ZUS from the start.

Taste the World features four local flavours from Southeast Asia:

  • The toasty delight of Malaysia’s ZUS Gula Melaka
  • The comfort of the Philippines’ Iced Ube Latte
  • The bold kick of Singapore’s Iced Kopitiam Double Espresso
  • The creamy charm of Thailand’s Thai Milk Tea

Of the four featured drinks, the two that launched in Malaysia earlier this year have already become fan favourites with over 2.5 million cups of ZUS Gula Melaka and 1.5 million cups of Ube Latte enjoyed to date — signalling the region’s love for flavours that tastes unmistakably like home. With Thai Milk Tea being the newest addition of growing Southeast Asian flavours, about 100,000 cups have been sold since launching on 3rd November 2025.

ZUS COFFEE Sets Sights on Global Expansion

“The Taste the World series reflects the spirit of ZUS —curious, daring, and bold enough to reinvent what specialty coffee and beverages can be. Consumers are evolving, and so are we. If a brand from a relatively small nation can grow across borders, then we hope it shows that anyone can dream big too,” Venon Tian, Group Chief Operating Officer of ZUS COFFEE shared.

Venon added, “Whether you’re visiting your neighbourhood store or discovering us in a new city, our goal is the same: to be your ‘2.5 space’ —a seat, WiFi, and a reliable cup that inspires you to go for it.” 

Looking ahead, ZUS COFFEE plans to further expand globally, bringing high-quality, accessible coffee to more communities and making great coffee an everyday Necessity.

Pos Malaysia Announces Official Partners for Pos Malaysia Run 2025

By
Tan Heng Hong
-

Pos Malaysia Berhad (“Pos Malaysia”), the nation’s leading postal and parcel service provider is proud to announce its official partners for Pos Malaysia Run 2025, Malaysia’s premier community running event with the theme “Jom Laju for Fun.” The event unites Malaysians from all walks of life to celebrate health, sustainability, and the joy of movement through strong collaborations with leading brands and organisations. 

Pos Malaysia Run is presented in partnership with FWD Insurance Berhad and FWD Takaful Berhad as the main partners, reflecting a shared commitment to empowering Malaysians to lead active and healthier lifestyles. Venue partners include the historic Stadium Merdeka and Amanah Saham Nasional Berhad (ASNB), providing the perfect backdrop for an event that combines heritage, community, and progress. 

Supporting the event is an exciting line-up of partners representing diverse industries, including Proton E.MAS (EV Car as the lead vehicle for the 10KM run), Blueshark Malaysia (EV Bike for Grand Prize Lucky Draw), Sunway Lagoon (Theme Park), Reebok Watch, NatureLoop (Sustainability Medal), Spin (Running Tee), CUCKOO (Home Appliances), DIADORA (Sports Shoe), Montigo (Merchandise), Shokubutsu (Shampoo), Watsons, Extra Joss, Woods , Mustika Ratu (Women’s Health), Blood, 361° (Sports Apparel), OPACK (Reusable Cup), Pos Shop, Pos Fulfill, 3D Advertiser, and MAL. 

Pos Malaysia Run 2025 is sanctioned by the Federal Territory Athletics Association (FTAAA), ensuring professional race standards and a well-organised event experience. It is supported by the Jabatan Polis Siasatan Trafik (JPST), Dewan Bandaraya Kuala Lumpur (DBKL), and Yayasan Jantung Negara (YJN); all of whom play vital roles in ensuring participant safety, smooth operations, and the promotion of heart health awareness. 

This year’s run has already attracted over 7,000 participants across various categories, including the 10km Men Open (16-44yrs), 10km Women Open (16-44yrs), 10km Men Veteran (45yrs and above), 10km Women Veteran (45yrs and above), 10km Corporate Relay Run (5km x 2pax) (18yrs & above), 5.8km Individual Fun Run (5yrs & above), 5.8km Group of 4 Fun Run (5yrs & above) and ‘Special Category’ for Persons with Disabilities (OKU), highlighting the event’s broad appeal and the growing enthusiasm for community fitness. 

Together with its partners, Pos Malaysia continues to champion the importance of community well-being and sustainability. This year’s run will also feature environmentally conscious initiatives such as reusable cups and sustainable race merchandise, reflecting Pos Malaysia’s commitment to greener practices. 

Pos Malaysia Run 2025 stands as a celebration of unity, fitness, and purpose, encouraging Malaysians to move forward together for a healthier, more sustainable future.

Stay connected with Pos Malaysia via www.pos.com.my, or follow us on Facebook, X, Instagram, Tik Tok, YouTube and LinkedIn.

JungKwanJang Launches Online Stores in Thailand, Accelerating Expansion into the Southeast Asian Market

By
Tan Heng Hong
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Everytime Grapefruit (left), HongSamWon (Right)
  • Launches on Thailand’s largest retail platforms, 7-Eleven and All Online, through a partnership with major conglomerate CP Group
  • Targets health- and beauty-conscious Thai millennials with key products like Everytime and Hongsamwon
  • Gains strong local attention through the hit variety show “The Celeb Wars”, solidifying its image as a leading K-health brand

BANGKOK and SEOUL, South Korea, Nov. 18, 2025 /PRNewswire/ –– South Korea’s leading health supplement brand JungKwanJang is accelerating its global expansion, including Southeast Asia, by launching its products on major online shopping platforms in Thailand.

Through a new partnership with Thailand’s global conglomerate CP Group, Korea Ginseng Corp. (KGC) has launched signature products such as Everytime (Grapefruit/Lemon) and Hongsamwon on the online malls of 7-Eleven and All Online.

These products target Thailand’s key young adult consumers, which is highly interested in K-health and K-beauty. KGC will continue marketing efforts that emphasize product quality and match local lifestyles.

Building on its CP Group partnership, KGC plans to expand into more Thai distribution channels and pursue strategic marketing across ASEAN.

Recently, JungKwanJang products like Everytime and Hongsamwon appeared on Thailand’s popular variety show “The Celeb Wars,” earning strong local responses. The show introduced JungKwanJang as Korea’s representative red ginseng brand, and the brand’s influencer finished as runner-up, further boosting the brand’s local visibility after the broadcast.

Beyond Thailand, KGC is actively pursuing business expansion throughout the ASEAN region. In June last year, the company held an exclusive brand event at Suria KLCC, a landmark shopping mall in Kuala Lumpur, Malaysia, offering tastings of Everytime and Hongsamwon and engaging local consumers through various brand events.

In Singapore, JungKwanJang has successfully established a modern herbal retail chain through partnerships with major malls and department stores, selling core products such as Everytime and Good Base (Pomegranate/Aronia). In Vietnam, the brand continues to achieve steady sales growth through localized marketing and brand communication, earning ‘Korean Health Food Brand of the Year’ award in 2023.

Furthermore, JungKwanJang red ginseng was showcased at the 2025 APEC Summit in Korea, with products placed in the accommodations of delegates from the U.S., China, Thailand, and other nations as a symbol of Korean health culture.

A KGC representative said, “With global interest in health rising and the functional food market growing, we plan to expand into Southeast Asia, starting with Thailand, develop products tailored to local needs, and strengthen marketing to bring the JungKwanJang brand closer to consumers.”

Recognized as Korea’s leading health supplement brand, JungKwanJang has long been loved by consumers worldwide, including in China and the United States. According to Euromonitor, JungKwanJang has ranked No. 1 in global red ginseng retail sales for 11 consecutive years, and in 2024, it held a 46% market share in the global ginseng retail market.

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