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MyNews to operate Korea’s CU convenience store, launches minimarket

MyNews Holdings Bhd has entered into an agreement with South Korea’s BGF Retail Co., Ltd. As part of the agreement, MyNews, through its 100%-owned MYCU Retail Sdn Bhd, will have a 10-year licensing rights to operate CU convenience store in Malaysia. BGF is South Korea’s biggest convenience store operator and owner of the popular CU convenience store brand.

According to MyNews, “the addition of CU will open up new growth opportunities and enhance our capability to meet consumers’ demand. It will also increase the utilisation of our large scale food processing centre as CU is a popular destination for its fresh food offerings.”

CU to improve food processing centre’s utilisation rate

MyNews will open the first CU outlet in Malaysia in early 2021 with a plan to have 500 CU stores in five years, said MyNews CEO Dang Tai Luk, reported theedgemarkets. MyNews will focus on launching CU in big cities first with an aim to open 30-50 stores in year one. The utilisation of its food processing centre (FPC) will rise from 35% to around 70% by end-2021 partly due to CU coming on board.

The key question is would CU cannabilise existing MyNews outlets? Moreover, MyNews has already taken up quite a number of strategic locations in the Klang Valley region. For the coming one year, MyNews will not have issues securing new locations due to the oversupply of retail space in the market.

MyNews to focus on minimarket

Our guess is MyNews is shifting its focus to minimarket, a territory where 99 Speedmart is doing well. This is in line with consumer shift towards proximity shopping, a trend that has been accelerated by the COVID-19 pandemic. MyNews has just recently opened myNEWS SuperValue Minimart in Alor Setar, Kedah. We expect MyNews will be rolling out more myNEWS SuperValue Minimart in the near future, while CU will spearhead the push in the convenience store segment.

 

 

 

Baskbear Coffee delivers coffee from virtual outlets

Image by I Love To Eat 我就是愛吃喝玩樂

Loob Holding’s Baskbear Coffee is focusing on becoming a leading and fastest growing virtual coffee brand in Malaysia. Baskbear Coffee is a sister brand of the popular bubble tea chain brand Tealive.

Baskbear has 7 physical outlets and 53 virtual outlets across Klang Valley, Penang, Johor and Seremban. The virtual outlets only offers online orders for delivery and pickup through delivery partners such as foodpanda and GrabFood. This business model is more cost efficient as the company can leverage on existing equipment and staff from Tealive  rather than opening new branches.

Image by Baskbear

For example, the Baskbear Coffee virtual outlets in KPDNHEP Putrajaya, SS2 and Bandar Sunway are located inside the Tealive outlet. Customers who want to order Baskbear coffee have to order through the app for delivery and cannot order directly from the counter for takeaway.

The idea of the virtual outlets enables Loob Holding to leverage on the extensive network of Tealive stores to offer coffee beverages to consumers. These coffee drinks can be in the form of takeaway or in RTD for drip coffee format. The coronavirus and its impact on foodservice shows the importance of optimising technology to meet changing consumer needs.

This article was written Muhammad Yushairie Mohd Yusoff with edits by Mini Me Insights

 

 

Plant-based Milo coming to Malaysia? (Updated)

Plant-based Milo that was launched in Australia

Something intriguing is brewing with Milo in Malaysia. As the country with the largest market for Milo, Malaysia seems to be rather behind when it comes to Milo innovation. Nestle launched the world’s first plant-based Milo in Australia in March 2020.

Now, we are seeing glimmers of hope with pictures of Nestle Milo Almond surfacing online. Lmall.my openly sold it for sometime before taking it down. Milo Almond is described as “plant-based energy almond the new dairy free Milo” in 225ml and 1 litre.

** The Milo Marketing Team in Malaysia has informed us that the launch date of for this plant-based Milo has been moved to 2021. **

According to Hargapedia, a grocery, health & beauty price comparison app, the price of Milo Almond (225ml) is RM 3.44 and Milo Almond (1L) is RM 10.50. Milo Almond has the halal certification from JAKIM.

Apart from Milo Almond, the app has also highlighted Milo Nutri Breakfast Banana (8x40g) and Milo Nutri Breakfast Pumpkin (8x40g) as new products. Both are available on Nestle Malaysia’s official store on Shopee selling at RM 13.60. Milo Nutri Breakfast is said to be high in calcium, iron, vitamins and fibre.

Milo does have an existing drink with whole grain cereal formulated for those who are looking for a nutritious drink to fill their tummy and body in the morning.

The new Milo Nutri Breakfast appears to be an instant Milo cereal with oats to be eaten from a bowl for breakfast, which means Milo is now competing in the oatmeal segment.

7-Eleven Singapore upgrades its onigiri with Irvins

Image by 7-Eleven Singapore

7-Eleven Singapore and Singapore’s favourite salted egg snack Irvins have collaborated to offer an Irvins twist to the 7-Eleven onigiri. The new Salted Egg Fish Skin Krumbs Onigiri is available at 7-Eleven in Singapore.

7-Eleven describes this as “Every bite is a perfect combination of the IRVINS’ iconic crunchy fried fish skin, topped with real salted egg and curry leaves, together with the fluffy Japanese short-grain rice and crispy seaweed surrounding it all, these intense flavours and contrasting textures are a mind-blowing combination not-to-be-missed!”

Salted Egg Fish Skin Krumbs Onigiri will be available until 31 December 2020. The price is SGD 2.50 each or SGD 4.50 for two.

We have seen a lot of examples of snacks with crunchy or crispy texture becoming the new coating for foodservice menu items. The latest is KFC Thailand’s Lay’s Chicky Chips.

 

Pop Mie Pake Nasi offers the ultimate rice and noodle mashup

What happens when you want rice and noodle? Well Pop Mie Pake Nasi alias PaNas rasa Soto Ayam is the answer for those living in Indonesia. Panas or “hot” is the abbreviation of Pake Nasi, which means “using rice”. Pake is the informal variant of pakai (“to use”).

This is a new innovation by Indomie, which combines instant noodle with instant rice in a cup, making it the first of its kind in the country.

Image by Coconuts.co

When a picture of this product first surfaced online in September 2020, the government even had to step in to declare it a “hoax” as the company clarified they did not about this product.

To confirm, this product is real and consumers can now purchase it from Shopee.

The launch of Pop Mie Pake Nasi has opened up the pathway for more innovation possibility using the combination of noodle and rice. We may see potential collaboration between instant noodle brands and porridge brands in the future.

Genki Forest is now in 7-Eleven Malaysia

Image by 7-Eleven Malaysia

Genki Forest is now listed in 7-Eleven outlets in Malaysia. This is a significant development to widen the distribution channel of Genki Forest, known of its calorie-free, fat-free, sugar-free drink, beyond speciality imported stores to the mainstream channel.

Genki Forest is hugely popular in China as it has found a way to balance taste with health. Indeed, Genki Forest sparkling drink does score high when it comes to taste. Click here for a history of Genki Forest.

The Malaysian non-alcoholic drink market is ripe for a major shake up to move to the next phase. We have seen The Coca-Cola Co and PepsiCo upgrading their portfolio with sugar-free options. DyDo Drinco’s Vida with less sugar and zero colouring is the closest equivalent to Genki Forest in Malaysia. The challenge is to make such drinks more easy on consumer’s wallet.

Genki Forest is selling at RM 7.90 (480ml).

 

Fight hangover with Sober Up Candy, the first of its kind in Malaysia

Image by Sober Up Candy

Sober Up Candy is Malaysia’s first hard candy to fight hangover. The right way to consume this product is to take 2 candies 2 hours before drinking.

Sober Up Candy by Berjaya Pharmacy Distribution Sdn Bhd has a patented ingredient imported from France. The active ingredient is French oak wood extract (Robuvit). The candy with a tasty Himalayan salt and lemon flavour is classified and registered as food in Malaysia. Sober Up Candy has a clinically proven effectiveness within 24 hours.

We are increasingly seeing more hangover remedies appearing in Southeast Asia and most of them are imported from Korea. In China, even dairy major Mengniu has introduced a yogurt drink with kudzu root to reduce the effects of alcohol.

Unlike the older generation, the younger generation do not want to be seen as getting drunk but still want to enjoy a good night out. We are also seeing a new generation of sober curious who do not want the intoxicating effect of alcohol. That’s why brands are increasingly introducing sophisticated alcohol-flavoured drinks in the market targeting drinkers who choose to remain sober.

Sober Up Candy is available for purchase on Boozeat at a price of RM 14 (normal price RM 19) per pack (2×2.5g) or at selected 7-Eleven outlets at RM 14. Click here for the participating stores.

Sober Up Candy is not used to condone excessive drinking and it is user’s sole responsibility to drink responsibly.

Experience the taste of Australia at Village Grocer with Woolsworth products

Image by Village Grocer

Village Grocer, the premium supermarket chain in Malaysia, is bringing the taste of true Australia to your neighbourhood from one of Australia’s leading food brands – Woolworth.

Woolworth products that Village Grocer are introducing do not come with artificial colours or flavours and they span across snacks, beverages, breakfasts, cooking needs, condiments and many more.

We have seen supermarkets collaborating with each other especially in private label. For example, Philippines’ largest retailer SM has introduced Tesco range of products to its stores in the Philippines. At the moment, private label penetration in Asia is still low but retailers are working hard to improve consumer acceptance as private label does offer higher margin. Dairy Farm recently rebranded its private label under the Meadows brand.

Imported private label M&S does score high in consumer perceived quality as they are seen as branded goods. M&S even has its own dedicated outlet at Mid Valley Megamall.

For Woolsworth to succeed in Malaysia, it has to tie in with popular Australian products such as meat pie, dips, dairy products etc.

At the moment, Woolsworth private label products are available at the Village Grocer, Subang Parade Mall but it will be available in other outlets very soon.

 

New Wall’s Kopi Negeri and Unicornetto Mini

Image by Wall's Indonesia

Wall’s Indonesia has introduced a new coffee ice cream. The new Wall’s Kopi Negeri in a 110ml cup is a milk coffee that comes with vanilla cream, brown sugar (gula merah) and chocolate topping. The ice cream pays tribute to Indonesia as it uses 100% Indonesian coffee.  The price per unit is IDR 11,000 (USD 0.75).

Apart from Wall’s Kopi Negeri, Wall’s has also added Marshmallow and Cotton Candy in cone as part of its Unicornetto Mini. The price for a pack of 12 is IDR 33,000.

Nestle Mochi Vanilla Salted Egg brings consumers on a journey to Japan

Image by Foodyoucaneat เรากินได้ คุณก็กินได้

Nestle Mochi Vanilla Salted Egg is the new talk of the town in Thailand. This mochi ice cream contains chewy mochi on the outside with delicious vanilla ice cream and a salted egg flavored sauce as the core. This mochi ice cream is priced at THB 20.

In a period where consumers cannot go overseas, the new Nestle Mochi Vanilla Salted Egg helps bring consumers on a mental vacation to Japan with a flavour that is surprisingly deeply rooted in Southeast Asia.

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