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WALOVI Debuts WALOVI Vietnam Can, Expands Southeast Asia Presence Through Localized Operations

WALOVI Vietnam Can Officially Launched

HO CHI MINH CITY, VietnamMay 27, 2026 /PRNewswire/ — On May 13, WALOVI hosted a distributor recruitment event in Ho Chi Minh City and officially launched its WALOVI Vietnam can. The brand also showcased its international can lineup at the 5th China (Vietnam) Export Brand Joint Exhibition, drawing over 30,000 international buyers and distributors.

Attendees included Tran Ngoc Liem, General Director of VCCI-HCMC, Nguyen Phuc Khoa, Vice President of the Vietnam Retailers Association. Representing WALOVI were Ye Jizeng, Vice President of WALOVI Great Health, and Wang Jianli and Rao Bing, Vice President of WALOVI International.

As a key economy in Southeast Asia, Vietnam has a rising demand for health-conscious products — aligning closely with WALOVI‘s natural plant beverage portfolio. According to Wang Jianli, since stepping up its Vietnam operations in 2021, WALOVI has achieved a compound annual growth rate of 95%, making Vietnam one of the company’s most important markets in Southeast Asia.

The launch of the WALOVI Vietnam can reflects WALOVI‘s commitment to expanding its presence in the country, which the company views as its most strategic market in Southeast Asia. With products, branding and operations tailored to local preferences, WALOVI aims to introduce its natural plant wellness beverage tradition to consumers across the region. Local distributors said WALOVI‘s refreshing flavor pairs well with Vietnam’s climate and cuisine. The brand has already built a strong local following, and the new Vietnam edition can is expected to resonate even more with local consumers.

At the exhibition, WALOVI also met with distributors from Thailand, Malaysia, Indonesia and other countries to discuss potential partnerships. Liu Qiang, CEO of Bach Duong Trading Import Export Company Limited — WALOVI’s agent  in Vietnam — said the “Chinese quality” is helping company go global, with several partnership agreements reached during the exhibition.

In 2026, WALOVI plans to expand its partner network to 60–80 markets worldwide. Earlier this year, WALOVI Global Partner Conference in Guangzhou resulted in partnerships with companies from ten countries, extending the brand’s reach into emerging markets including South America, Africa and Central Asia. Looking ahead, WALOVI plans to build its Southeast Asia distribution network from Vietnam, reaching markets in Thailand, Malaysia and Indonesia while continuing to strengthen its regional supply chain network.

From “WALOVI in China” to “WALOVI for the world,” the brand is using localized operations to bring its natural plant beverage tradition to consumers globally.

“Mogu Mogu” Launches Global Campaign “Wanna Skip? You Gotta Chew” to Engage Gen Z Worldwide

Ms. Piyajit Ruckariyapong, Chief Executive Officer of Sappe Public Company Limited

Turning Unskippable Moments into Playable Ones with a Chewy Snack Drink Experience 

BANGKOK, May 27, 2026 – (ACN Newswire) - Sappe Public Company Limited (SAPPE), a leading innovator in beverages from Thailand and the creator of the global “Snack Drink” category, continues to energize the international market with the launch of its latest global campaign for “Mogu Mogu” under the concept “Wanna Skip? You Gotta Chew.” The campaign invites Generation Z worldwide to keep going through life’s unskippable moments simply by drinking and chewing “Mogu Mogu,” transforming everyday challenges into enjoyable and manageable experiences while reinforcing the brand’s position as a global snackable drink that brings fun into every moment. 

As a fruit juice with nata de coco beverage that has pioneered a unique category and achieved market leadership in several countries, including the Philippines, South Korea, and the United Kingdom (based on NIQ data), “Mogu Mogu” continues to differentiate itself through its signature “Tangible Fun” experience, combining refreshing fruit flavors with its iconic chewy coconut jelly. Beyond enjoyment, the act of chewing is also associated with a sense of relaxation, making it a natural companion for moments that feel beyond control. The campaign builds on a key insight into Generation Z, who have grown up in a digital world where they can easily skip unwanted content, yet cannot skip real-life situations. “Mogu Mogu” steps in as a simple yet meaningful solution, helping them navigate those moments in their own way through a playful and sensory drinking experience.  

Ms. Piyajit Ruckariyapong, Chief Executive Officer of Sappe Public Company Limited, said, “Generation Z is a powerful force shaping global trends. They value experiences, fun, and authenticity. The ‘Wanna Skip? You Gotta Chew’ campaign reflects our deep understanding of their behavior. ‘Mogu Mogu’ is not just a beverage; it is an experience that helps consumers navigate everyday moments in a fun and natural way. This aligns with our ambition to grow a Thai brand into a truly global brand that resonates with consumers across diverse markets.”

The campaign adopts a 360-degree strategy across both online and offline channels. Digitally, it leverages full-scale social media engagement and influencer collaborations in each market to drive awareness and participation. On-ground, the brand activates sampling and immersive brand experiences across key markets, including the Philippines, South Korea and the United Kingdom, bringing consumers closer to the brand and reinforcing emotional connections. This global rollout reflects SAPPE’s vision to elevate “Mogu Mogu” beyond refreshment into a “moment of tangible fun” that fits seamlessly into everyday life.

“Mogu Mogu” is one of SAPPE’s flagship brands and a pioneer of the “Snack Drink” category, being the world’s first fruit juice beverage with nata de coco. Today, the brand is available in over 100 countries worldwide, known for its wide variety of flavors and distinctive chewy texture that sets it apart. With its strong global presence and continuous innovation, “Mogu Mogu” continues to win the hearts of consumers and strengthen its position as a fast-growing global brand. For more information and updates, follow “Mogu Mogu” on TikTok and Instagram, or visit www.mogumogu.com. 

Now sriracha goes pink

Image credit: Minimeinsights.com

NR Instant Produce PCL, a global leader in manufacturing, distributing, and exporting Asian food products, as well as a trusted Original Equipment Manufacturer (OEM) service provider, has unveiled a the world’s first pink sriracha sauce at THAIFEX – Anuga Asia 2026.

The new ZAAP Highland Pink Sriracha Hot Chilli Sauce sets itself apart from other sriracha products with a bold pink hue. Designed to stand out, spark sharing and generate buzz on social media, this vibrant twist taps into the growing consumer fascination with visually striking food ingredients — from the bright green of matcha to the vivid purple of ube or purple yam.

Image credit: Minimeinsights.com

ZAAP Highland Pink Sriracha Hot Chilli Sauce (470ml) is vegan‑friendly, gluten‑free, and contains no MSG, artificial flavours, or artificial colours. Its striking pink hue is naturally derived from hibiscus.

Grand Asia elevates baby corn into a healthy snack at THAIFEX 2026

Image credit: Minimeinsights.com

Grand Asia Food Industry, a Thai manufacturer renowned for premium canned and baby corn, showcased its latest innovation at THAIFEX – Anuga Asia 2026, aimed at elevating the value of baby corn.

The new Con Ni-Ji is a crunchy snack crafted from real baby corn, offering a satisfying bite. Versatile and convenient, it can be enjoyed on its own, paired with dips, or added to everyday meals for extra texture. Naturally flavoured and free from MSG, preservatives, and gluten, it delivers a clean, wholesome snacking experience.

This innovation demonstrates how baby corn can be elevated beyond its traditional role, transformed into a value‑added snack.

La’Gom expands plant‑based portfolio with protein‑rich milks and handcrafted chips

Image credit: Minimeinsights.com

La’Gom, best known in Thailand for its Cashew & Tiger Nut Milk, introduced two new plant‑based milk offerings at THAIFEX – Anuga Asia 2026. The La’Gom Soy Milk and Cashew Nut Milk deliver 30g of protein, contain no added sugar, and are naturally sweetened with monk fruit. Vegan‑friendly and lactose‑free, they provide all nine essential amino acids with zero cholesterol.

These new milks are available in chocolate and matcha flavours, expanding La’Gom’s portfolio of functional plant‑based beverages. Complementing the launch, La’Gom also unveiled its Handcrafted Potato Chips, lightly fried and oven‑baked to reduce oil content while maintaining a satisfying crunch.

6ty Degrees Mineral Water offers aroma-based hydration

Image credit: Minimeinsights.com

6ty Degrees Mineral Water, promoted as Thailand’s only natural thermal spring mineral water, has unveiled a new innovation — naturally infused with delicate fruity aromas.

The concept uses aroma infusion to refresh the senses, addressing the fact that plain mineral water may not appeal to all consumers, while preserving the purity of the water itself. Free from sugar, sweeteners, additives, preservatives, artificial ingredients and calories, the innovation delivers subtle fruity scents such as apple, kiwi and pomegranate, while still hydrating like pure water.

The 6ty Infusion range is divided into two lines — one designed for adults (PET 520ml: lime, apple, grape, pomegranate, watermelon and kiwi) and another tailored for children (PET 350ml – apple, grape and strawberry).

This innovation draws upon current trend of using aroma offering a sensorial experience that enhances hydration while maintaining the purity of the water. In Vietnam, a comparable example is Miaqua, an unsweetened bottled water produced by TTC Group. Made as a by‑product of sugar manufacturing, it is treated to remove sugar, leaving only a fragrant, natural sugarcane scent.

In Europe, Air Up enhances the drinking experience by placing a scent pod near the nozzle, releasing fragrance as you sip your water.

 

Betagro showcases clear protein drink concept at THAIFEX 2026

Image credit: Minimeinsights.com

Betagro Public Company Limited (BTG), one of Thailand’s leading integrated food companies, showcased its prototype protein supplement beverages at THAIFEX – Anuga Asia 2026, namely the latest clear high‑protein drink.

Betagro’s clear high‑protein beverage features plant‑based protein sourced from pea, delivering 14g of protein per 400ml bottle. The formula is enhanced with leucine, which supports more efficient protein absorption, and L‑carnitine, known to aid fat metabolism. Specially designed for health‑conscious consumers, this drink provides an appealing alternative for those who avoid traditional whey protein or dislike the texture of conventional supplements.

Available in three flavours — lychee, Americano coffee and jasmine tea — the clear high‑protein beverage offers variety for different taste preferences. The jasmine tea flavour underscores tea’s growing role in clear protein drinks as a way to mask protein flavour, making it especially appealing in tea‑loving markets.

The product has a shelf life of 1 year and can be stored at room temperature.

Prime Minister Opens THAIFEX – ANUGA ASIA 2026: Welcoming Buyers from 130 Countries Worldwide and Reinforcing Thailand’s Position as a Global Food Trade Hub with Expected Trade Value Exceeding THB 130 Billion

from left to right: Mr.Polapee Suwunchwee, Deputy Minister of Interior; Ms. Luisa Ragher, Ambassador of the European Union to Thailand; Mr. Gerald Böse, Chief Executive Officer of Koelnmesse; Dr. Poj Aramwattananont, Chairman of the Thai Chamber of Commerce; Mr. Anutin Charnvirakul, Prime Minister of Thailand; Dr. Kirida Bhaopichitr, Vice Minister for Commerce; Ms. Sunanta Kangvalkulkij, Director-General of the Department of International Trade Promotion, Ministry of Commerce; Mr. Diego Canga Fano, Acting Director-General – Directorate-General for Agriculture and Rural Development (DG AGRI) (EU)

27 May 2026, IMPACT Exhibition and Convention Centre, Muang Thong Thani, Mr. Anutin Charnvirakul, Prime Minister of Thailand, presided over the opening ceremony of THAIFEX – ANUGA ASIA 2026, Asia’s most comprehensive and influential food and beverage trade exhibition. The event is jointly organised by the Department of International Trade Promotion (DITP), Ministry of Commerce, the Thai Chamber of Commerce (TCC), and Koelnmesse (KM), providing opportunities for buyers from more than 130 countries worldwide to engage in business negotiations, build international networks, and establish long-term partnerships with exhibitors from Thailand and 56 countries around the world. The exhibition is expected to generate trade value exceeding THB 130 billion.

Mr. Anutin Charnvirakul, Prime Minister of Thailand, stated that THAIFEX – ANUGA ASIA serves as one of the government’s key mechanisms in driving the food industry forward. The exhibition has been ranked as the world’s fourth-largest food and beverage trade show and plays a vital role in Thailand’s agriculture and food industries. It also creates opportunities for trade negotiations and business networking with buyers from around the world, helping expand Thailand’s international trade opportunities in line with the government’s policy to strengthen the competitiveness of Thai entrepreneurs, enhance Thailand’s food production ecosystem, and position the country as both a regional and global hub for international food trade and industry.

“The food industry is one of Thailand’s key strengths. It has not only earned the country global recognition as the ‘Kitchen of the World’, but today Thailand is moving beyond that role to become a future food hub that integrates innovation, sustainability, health, and trust. Thailand is also recognised as a trusted source of safe and high-quality food products for global markets. Our strengths lie not only in our abundant agricultural resources and rich biodiversity, but also in our strong production ecosystem, international standards, and ability to create added value through advanced innovation. At the same time, the Thai government continues to promote smart agriculture, biotechnology, functional food, alternative proteins, sustainable production, clean energy adoption, digital transformation, and value supply chains, all of which align with the Bio-Circular-Green Economy model aimed at driving long-term sustainable growth,” said Mr. Anutin.

This year’s edition has expanded across all 12 exhibition halls at IMPACT Muang Thong Thani, covering more than 140,000 square metres of exhibition space, making it the largest edition ever held. The exhibition features as many as 3,590 exhibiting companies across 6,710 booths, showcasing a comprehensive range of products including food and beverages, agricultural and processed agricultural products, food technology, and related products. One of the key highlights introduced this year is IMPACT Forum Hall 4, which serves as a major destination for buyers seeking newly launched products, emerging brands, and innovations that have yet to enter mainstream distribution channels.

“The scale of this year’s exhibition, together with the continued growth of Thailand’s food industry, which recorded export value exceeding THB 1.254 trillion in 2025, clearly reflects Thailand’s strong potential as a global food business hub. Thailand also plays an important role in supporting global food security and strengthening resilient food supply chains amid rising worldwide demand. In addition, Thailand is equipped with world-class infrastructure, strong business networks, highly capable talent, and firm support from the government. All of these factors reinforce Thailand’s role as a global service industry hub. We are confident that this positive economic outlook will help strengthen business confidence and further enhance Thailand’s international trade partnerships,” said Mr. Anutin.

For this year’s edition of THAIFEX – ANUGA ASIA, the three organisers have jointly elevated the exhibition to become bigger, better, and bolder in every dimension. In addition to comprehensive showcases covering all categories of food and beverage products, the exhibition also features special exhibitions, activities, and seminars designed to update participants on food trends, consumer demands, industry insights, and new experiences that can help drive greater business success.

THAIFEX – ANUGA ASIA 2026 will hold trade days from 26–29 May 2026, while the trade and public day with retail sales for general visitors will take place on 30 May 2026 from 10:00–18:00 hrs at IMPACT Challenger Halls 1–3, IMPACT Forum Hall 4, and IMPACT Exhibition Centre Halls 5–12.

Mark Walker Drinks introduces collagen‑based protein sparkling beverage

Image credit: Minimeinsights.com

Mark Walker Drinks Sdn Bhd, a Malaysian producer of premium beverages, has entered the high‑protein drink segment with a novel approach. Moving beyond the usual divide between whey and plant‑based proteins, Walker’s Protein Sparkling delivers 10g of protein through hydrolyzed bovine collagen.

Packaged in a 250ml format, the drink is made with coconut water powder, enriched with 100mg of vitamin C, and naturally sweetened with stevia.

While hydrolyzed bovine collagen contributes protein, it is technically an incomplete source as it lacks certain essential amino acids such as tryptophan. Instead, collagen is best recognized for its functional benefits — supporting skin elasticity, joint health and connective tissue repair — rather than muscle building.

Nimnim highlights egg white protein drink innovations at Thaifex 2026

Image credit: Minimeinsights.com

Thailand’s Khaeng Rang Took Wan Co., Ltd, known for its Nimnim egg white noodle and other egg white-based products, has showcased a new concept for clear protein drink at THAIFEX – Anuga Asia 2026.

This beverage concept is presented as a clear peptide protein drink featuring egg white pearls, delivering fast‑absorbing protein and peptides. It contains Nimnim Egg White Pearl, made from real egg whites, offering a protein source free from flour, fat, and sugar. The egg whites add a crunchy, protein‑rich texture that enhances the overall drinking experience.

Image credit: Minimeinsights.com

Also showcased at the trade show was Minna’s peptide egg white protein drink (180ml), formulated with high‑quality albumin and bioactive peptides for fast absorption. The drink, which is an upgrade of an earlier version, also offers anti‑inflammatory and anti‑aging benefits, is free from sugar and creamer, and is naturally sweetened with stevia.

The peptide egg white protein drink introduces consumers to new, innovative formats for boosting protein intake, moving beyond egg white noodles and rice while showcasing egg whites as a protein source in high protein beverages.

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