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Malaysia Rises in ICCA 2024 Rankings with Kuala Lumpur Moving Up Six Spots to 26th

KUALA LUMPUR, 5 June 2025 – Malaysia and Kuala Lumpur continue their upward trajectory in the ICCA (International Convention & Conference Association) 2024 Country & City Rankings report, strengthening their profile as premier business events destinations in the global marketplace.

Malaysia hosted 129 international association meetings, moving two places up to 31st in the global country rankings and placing 9th in the Asia Pacific region, remaining firmly in the region’s Top 10. Kuala Lumpur showed strong improvement, jumping six spots to 26th in the World City Rankings, with the Kuala Lumpur Convention Centre (the Centre) among the venues that accommodated some of the city’s 78 international association meetings that year.

“Malaysia and Kuala Lumpur’s growing reputation reflects their compelling value proposition,” said the Centre’s General Manager John Burke. “With KLIA served by 79 airlines and visa-free access for 175 countries, Malaysia provides the great connectivity that global business events demand. On top of that, we have a mature supply chain aligned with global standards, wide English proficiency and a favourable exchange rate. Combined with its rich cultural heritage and natural assets, Malaysia is a competitive choice.”

To promote the global profile of both Malaysia and Kuala Lumpur, the Centre maintains a strong partnership with the Malaysia Convention & Exhibition Bureau (MyCEB)—an agency under the Ministry of Tourism, Arts and Culture—regularly collaborating at international trade shows to attract business events to the country.

In the first half of 2025, the Centre was part of MyCEB’s delegation at the Asia-Pacific Incentives and Meetings Event (AIME) 2025 in Melbourne and IMEX in Frankfurt. Key international trade shows on MyCEB’s international calendar that the Centre will also be participating in later this year are The Meetings Show in London, and IBTM in Barcelona.

John also noted that as global emphasis on ESG escalates, sustainable growth will be key to ensuring the success of Malaysia, Kuala Lumpur, and the Centre in the business events sector. He stressed the importance of industry efforts in positioning Malaysia as a sustainable business events destination.

“At the Centre, we are fully committed to setting a global benchmark in environmental responsibility and sustainability. In 2024, we achieved 100% food waste circularity through composting and strengthened our emissions reduction strategy by adopting green power via the Green Electricity Tariff (GET). We are targeting a 25% reduction in Scope 1 and 2 emissions, guided by our Net Zero Carbon Events (NZCE) goals. We are also on our way to ISO 20121 certification in Sustainable Event Management,” he said.

As global business environments evolve, so too have delegate needs and expectations. The Centre believes flexibility is essential to meeting these demands, with personalisation and technology as the key enabler in delivering it. “Our newly refurbished meeting spaces feature hybrid technology and upgraded audio-visual infrastructure. A new shared workspace concept has also been launched to support delegates needing a convenient place to catch-up on work and life between sessions,” added John.

Located in the heart of the KLCC precinct beneath the iconic Petronas Twin Towers, the world-class venue offers 34,000 sqm of flexible, purpose-built space with multiple advantages under one roof. Its commitment to global standards and operational excellence is reflected in its portfolio of ISO certifications, which include ISO 22000 (Food Safety Management System), ISO 14001 (Environmental Management), ISO 37001 (Anti-Bribery Management System), and ISO 41001 (Facility Management System).

“With business events projected to contribute RM42.12 billion (USD 9.9 billion; Euro 8.8 billion) to our national economy by 2030, every international meeting or event we host delivers tangible value and long-term impact across our communities. The Kuala Lumpur Convention Centre is proud to be a key contributor to this dynamic sector, and we remain fully committed to maximising its potential,” he concluded.

For updates and latest news, visit the Centre’s Newsroom at www.klccconventioncentre.com or connect on social media (Facebook – @klccconventioncentre, LinkedIn – Kuala Lumpur Convention Centre, Twitter – @klccconvention and Instagram – @klccconventioncentre).

Sun Life and Beyond Sport Kick Off Second Year of “Hoops+Health” Initiative In Malaysia, Reinforcing Commitment to Youth Wellbeing

Sun Life and Beyond Sport Launch Second Year of “Hoops+Health” with Bigger Commitment to Youth Wellbeing in Asia

Entering Its Second Consecutive Year, The Initiative Aims to Advance Youth Health Through Partnerships with Jungle Cats Basketball, USJ20 Basketball Club and Nicol David Organisation

Kuala Lumpur, 5 June 2025 – Sun Life, in partnership with global sport for social change foundation Beyond Sport, has announced the extension of its ‘Hoops + Health’ programme in Malaysia for the second year. This programme is part of Sun Life’s regional initiative, which aims to help 45,000 young people across Asia get active by the end of 2025 by providing safe spaces, coaching programmes, and equipment in underprivileged communities.

This year, the Malaysian programme is intensifying its efforts to promote youth active lifestyles. Through a partnership with Jungle Cats Basketball Academy, Nicol David Organisation and USJ20 Basketball Club, it aims to engage 160 youth, aged 7 to 16, over more than 200 training hours through a six-month free weekly basketball session. The initiative will also actively engage around 20 coaches through a specialised coaching clinic.

In Malaysia, Sun Life Malaysia has partnered with three youth organisations, including Jungle Cats Basketball Academy, Nicol David Organisation and USJ20 Basketball Club, to inspire young people to get active by the end of 2025 through basketball clinics taking place at the Kuala Ampang Basketball court.

Raymond Lew, President/Country Head of Sun Life Malaysia, said, “The Hoops + Health programme will create a real, lasting impact by inspiring young people in Malaysia to stay active through basketball. By collaborating with more youth groups, we are reaching diverse communities and helping youth build both physical and mental resilience. We are proud to support a movement that empowers the next generation to lead healthier and more active lives.”

Sun Life has increased its investment in the programme from 1 million CAD to 1.5 million CAD, underscoring its commitment to combating rising physical inactivity and sedentary behaviour among youth, which are significant risk factors for chronic conditions like diabetes.

Commenting on the partnerships, Alvin Kwong, Head Coach of Jungle Cats Basketball said, “Partnering with Sun Life Malaysia and Beyond Sport, through Hoops + Health, allows us to impact youth far beyond the court – equipping them with life skills, confidence, and healthier habits. The energy and commitment at our free weekly sessions are inspiring, and we are proud to provide a safe, inclusive platform where all kids can grow, thrive, and feel a sense of belonging.”

Datuk Nicol David, Founder of Nicol David Organisation, added, “Our partnership with Sun Life Malaysia through the Hoops + Health initiative directly supports our mission to foster physical, mental, and emotional development. By integrating health and wellness education into our basketball sessions, we’re equipping children with lifelong habits that go well beyond the game.”

Bryan Chieng of USJ20 Basketball Club said, “This collaboration has added new depth and meaning to our school exchange programmes and competitions. We are not only developing athletes, we are nurturing character, teamwork, and a deeper understanding of holistic health. It’s exciting to witness how sport can spark lasting positive changes among our youth.”

The Hoops + Health programme is using the power of basketball to help kids stay fit and feel strong, both physically and mentally.

The Hoops + Health programme uses the power of basketball to help kids stay fit and healthy, both physically and mentally. It reaches young people across six locations in Asia, including Malaysia, particularly focusing on marginalised youth. This second year of the programme aims to reach 31,000 people, building on the 14,000 reached in 2024.

After breathing new life into five basketball courts and hosting a series of community events last year, Sun Life is gearing up to do even more in 2025, focusing on three key areas: making it easier to access to physical activity through equipment donations and court maintenance; bringing communities together through more coach training, workshops, and events for all; and getting young people excited about being active by offering free basketball sessions.

This second year of the program aims to reach 31,000 people, building on the 14,000 reached in 2024.

As part of the Hoops + Health programme, initiatives include:

  • In Hong Kong and Vietnam, Sun Life is expanding its existing partnerships with the Basketball Association of Hong Kong, China (BAHKC) and the Saigon Heat, to deliver free youth basketball sessions.
  • In the Philippines and Indonesia, Sun Life is celebrating its 130th and 30th anniversaries respectively with basketball equipment donations to 130 and 30 schools in low-income areas to encourage children to be more active.
  • In Malaysia and Singapore, basketball activities and events for many community groups, particularly focused on young players and coaches, as well as engaging Sun Life employees.

Fred Fikouhi-Turner, Executive Director at Beyond Sport, said, “The Hoops + Health programme exemplifies the power sport holds to provide solutions to urgent social challenges. By leveraging basketball, we are creating a platform that not only improves physical health but also fosters community engagement and personal development among youth. We are excited to see how our expanded efforts will further enrich the lives of thousands of children across the region.”

Note: All currency figures are in Canadian dollars, unless otherwise stated.

Celebrate Father’s Day with Elevete Patisserie’s Indulgent New Creations

KUALA LUMPUR, 6 JUNE 2025 — This Father’s Day, Elevete Patisserie invites you to speak your father’s love language with rich chocolate, bold coffee, and a sweet touch of gratitude. Celebrate the most important man in your life with two exquisite delights: the Father’s Day Midnight Chocolate Mousse Cake and Father’s Day Assorted Choux Gift Box, both lovingly crafted and proudly certified halal for indulgence with peace of mind.

Elevete Patisserie’s Father’s Day Collection is available for delivery from 9th June until 30th June, or while stocks last. Place your order on elevete.com.my before 7:00PM to enjoy FREE same-day delivery.

Father’s Day Midnight Chocolate Mousse Cake

Price: RM145.00

Note: Order before 7PM to enjoy FREE same-day delivery.

Where layers meet legacy. For the father who deserves nothing but the finest, Elevete’s Father’s Day cake is a masterclass in flavour and texture. Each bite reveals crunchy hazelnut royaltine, fluffy chocolate sponge, smooth coffee chantilly, silky chocolate mousse and glossy chocolate glaze, finished with a drizzle of salted caramel.

More than just a cake, it’s a symphony of flavour honouring the strength, love, and legacy that define every great father.

Father’s Day Assorted Choux Gift Box

Price: RM85.00

Note: Order before 7PM to enjoy FREE same-day delivery.

Elevete’s Assorted Choux Gift Box, a refined take on the classic Cream Puff, is a heartfelt tribute in six handcrafted flavours that tell your father’s story in every bite.

The Father’s Day Assorted Choux Gift Box features six indulgent flavours crafted to delight every kind of fathers. From the Black Forest Choux, a nostalgic blend of deep chocolate and cherry, to the Chocolate Hazelnut Choux, which offers a creamy, nutty embrace, each bite is a thoughtful gesture. The Matcha Mango Choux brings a refreshing balance of earthy matcha and bright mango, while the Coffee Chocolate Choux pairs rich espresso with silky chocolate, perfect for fathers who run on caffeine. For a gentler flavour profile, the Raspberry Rose Lychee Choux delivers floral and fruity elegance, and the Red Berries Choux rounds out the selection with a vibrant, juicy medley of berries.

Whether you’re celebrating over dinner or sending sweetness from afar, this choux gift box set is a memorable way to say, “Father, thank you.”

Order and Delivery Information 

  • All items in the collection are halal-certified.
  • Father’s Day Midnight Chocolate Mousse Cake: Orders and deliveries start from 9th June until 30th June.
  • Father’s Day Assorted Choux Gift Box: Orders and deliveries start from 11th June until 30th June.
  • Pre-order available now, while stocks last.
  • Enjoy FREE same-day delivery when you place your order before 7:00PM.*
  • Prefer to self-collect? Opt for pickup at Elevete Patisserie, 12, Jalan SS 26/13, Taman Mayang Jaya, 47301 Petaling Jaya, Selangor.
  • For more information, please visit our website: com.my

*Terms and conditions apply.

1664 Bon Appétit-lah Returns to Serve Up Style with Every Sip

1664 teams up with pioneering streetwear icon CLOT in first-ever Asia regional collaboration, inviting consumers to dine in style.

SHAH ALAM, 6 June 2025 – The world’s No.1 French beer, 1664, is once again transforming everyday moments into the extraordinary with the return of Bon AppĂ©tit-lah. Reinforcing its promise to elevate simple pleasures, the brand takes a bold new step this year with its first-ever Asia-wide exclusive collaboration—teaming up with urban fashion label CLOT, founded by Edison Chen, to fuse French brewing finesse with cutting-edge streetwear culture.

Building on the success of Bon AppĂ©tit-lah’s previous editions, this collaboration takes casual dining up a notch – where good food meets great style. Known for bridging Eastern and Western fashion sensibilities through its range of apparel that highlights the iconic Silk Royale pattern that’s associated with artistry in Asian culture, CLOT perfectly embodies 1664’s ethos of transforming everyday moments into extraordinary celebrations.

“As the No.1 French beer brand in the world, 1664 is about more than taste—it’s about embracing moments with effortless style. Through Bon AppĂ©tit-lah, 1664 brings that spirit to life, turning everyday dining into something more special and even more extraordinary. This year, we are taking it a step further with CLOT, blending style into how we experience beer and culture. This is where French good taste meets street-smart edge, setting the scene for moments that are effortlessly cool, unexpectedly bold, and true to 1664’s signature style,” said Olga Pulyaeva, Marketing Director of Carlsberg Malaysia.

“Our aim was to create a product that is not only visually appealing but also tells a story of cultural fusion—bridging the East and French. Collaborating with 1664 has been an exciting journey, and we’re thrilled to offer a collection that celebrates the richness of cultural differences while elevating everyday moments,” said Simon Wat, General Manager of CLOT.

For the first time, 1664 and CLOT proudly team up in a bold collaboration to present Bon AppĂ©tit-lah, making its way into the heart of the city with an exciting two-day takeover of TRX’s Raintree Plaza over the evenings of 13th and 14th June to bring East meets French to life in a fusion of food, style and an electrifying lineup of performances by locally and internationally renowned artists in extraordinary ways.

Guests can savour a curated menu of Asian dishes imbued with French influences from the city’s most celebrated restaurants. 1664 x CLOT Bon AppĂ©tit-lah will also showcase the limited-edition 1664 x CLOT merchandise available for purchase exclusively at the event in a 1664 X CLOT speakeasy-style fabric store, making it a must-visit for beer connoisseurs and trendsetters alike. So, what are you waiting for? RSVP now at https://1664malaysia.com/eventbal2025/.

If you miss the 1664 x CLOT Bon AppĂ©tit-lah event, fret not – you still have a chance to experience the 1664 Blue Hour at 30 outlets nationwide throughout June and July, and stand a chance to win limited edition 1664 x CLOT merchandise.

The collab doesn’t stop there. You can take home a one-of-a-kind 1664 x CLOT exclusive ceramic tumbler with 1664 purchases at participating supermarkets, hypermarkets, and online stores nationwide.

Follow @1664malaysia on Facebook and Instagram for more info on the happenings. All activities are open to non- Muslims aged 21 and above. When purchasing and enjoying 1664, remember to always #CELEBRATERESPONSIBLY – if you drink, don’t drive!

Tealive launches 3-in-1 sachets for ‘anytime indulgence’

Tealive becomes the first lifestyle tea brand to offer milk tea, coffee and chocolate drinks in sachets

First lifestyle tea brand to offer milk tea, coffee and chocolate drinks in sachets

PUTRAJAYA, 5 June 2025 – Tealive, Southeast Asia’s top lifestyle tea brand, has officially entered the fast-moving consumer goods (FMCG) market with the launch of its first 3-in-1 sachet beverage range. With milk tea, coffee, and chocolate variants, these convenient sachets deliver indulgent, cafe-quality taste anytime, anywhere. The launch event was held today at IOI City Mall in conjunction with Tealive’s new menu launch.

Former Minister and popular podcaster Khairy Jamaluddin (left) and Loob Holding founder and CEO Bryan Loo during Tealive’s Rasa-Riuh Malaysians Event, which had the launch of its first 3-in-1 sachet beverage range as well as its new menu.

Former Minister and popular podcaster Khairy Jamaluddin, a vocal advocate of innovation and Malaysian entrepreneurship, officiated the launch. “Tealive’s journey from kiosks to homes is not just a business evolution, but a cultural one,” said Khairy. “This is a proud moment for Malaysian innovation. We’re not only exporting products but also our lifestyle and identity.”

Loob Holding founder and CEO Bryan Loo (right), together with former Minister and popular podcaster Khairy Jamaluddin (left), during a TikTok Livestream showcasing Tealive’s new 3-in-1 sachet beverage range and limited-edition merchandise.

Founder and CEO Bryan Loo described the launch as a bold new chapter for Tealive and a strategic move to future-proof the brand by tapping into lifestyle shifts towards convenience and at-home consumption. “We wanted to make our best-loved flavours accessible wherever our fans are. This 3-in-1 range is our way of bringing those special Tealive moments into everyday routines — whether you’re commuting, at work, or simply relaxing at home,” said Loo.

The new range will be available exclusively at AEON and Tealive stores nationwide, plus e-commerce from 15 June, before expanding to more retail channels in July. Each box, priced at

RM12.90, contains five to six sachets made with premium ingredients for a creamy, rich, and authentic flavour experience. The full lineup includes:

  1. Milk Tea: Signature Milk Tea, Matcha Tea, Teh Tarik
  2. Coffee: Signature Coffee, Caramel Macchiato, Hazelnut Coffee
  3. Chocolate: Signature Coco, Dark Chocolate, Chocolate Hazelnut

Loo said, “We knew our sachets had to do more than just taste good. They have to evoke the full Tealive brewing positivity experience with every sip. With that, we’ve invested in sourcing high-quality ingredients and flavour profiles that mirror what you’d taste in our outlets.”

Tealive’s sachet drinks are positioned to stand out in a competitive FMCG landscape. Loo cited the brand’s trust, flavour innovation, ingredient integrity, and emotional connection with consumers as key differentiators. “We’ve built Tealive as a lifestyle brand, not just a product. That connection ensures repeat purchases and long-term loyalty. Furthermore, it’s not just about making it convenient — it’s about showing that Malaysian-made can mean world-class. Supporting local isn’t just patriotic; it’s a smart choice when the quality speaks for itself,” Loo added.

Khairy echoed this sentiment, noting, “We need more Malaysian brands like Tealive to lead with pride and authenticity. Supporting local is not just patriotic— we’re backing jobs, dreams, and the future of our own economy. Let’s be more intentional with our choices and support the innovators shaping tomorrow’s Malaysia.”

Khairy also praised Tealive’s entrepreneurial spirit and its commitment to local innovation. “As someone who’s always championed Malaysian brands expanding their horizons, I’m proud to witness Tealive’s next evolution. We have talent, ideas and tenacity. What Malaysian brands need now is collective belief and strategic support to scale regionally and globally.”

According to Frost & Sullivan, the Malaysian tea shop segment is expected to grow at a CAGR of 9.6% from 2024 to 2029, outpacing the broader beverage industry. Tealive is positioned to tap into both retail & FMCG growth.

The launch event also introduced an exciting menu refresh. For customers seeking lighter options, Tealive is introducing a new category of light milk teas, crafted to meet the needs of health-conscious tea lovers. Fan-favourite Bang Bang drinks are returning with an upgraded formulation, offering richer textures and creamier finishes, while the new Da Hong Pao tea and Snowy series add to the premium taste experience. Loo explained, “This menu refresh is about catering to evolving lifestyles and flavour preferences. From the indulgent to the balanced, we’re ensuring there’s something for everyone.”

Former Minister and popular podcaster Khairy Jamaluddin (8th from left) and Loob Holding founder and CEO Bryan Loo (7th from right) together with partners and collaborators during Tealive’s Rasa-Riuh Malaysians Event

Complementing the product announcements, Tealive also revealed a series of exclusive collaborations with local Malaysian brands to release limited-edition merchandise. These co-creations are designed to celebrate Malaysian creativity, heritage, and pride.

Malaysian Sellers Innovate as E-Commerce Evolves Beyond Price Wars

(from right) Nizar Mustafa, Hadi Kaderi, Ardell Aryana & Nadzmi Adhwa, founders of Arwaafood

In Malaysia’s fast-evolving digital marketplace, local sellers are redefining how to grow and connect online by innovating how they sell. Local sellers like Arwaafood, JK Biscuits, and Hollywood MotorSport are making the most of Shopee’s suite of tools: using Shopee Live for authentic storytelling and direct engagement, Shopee Video for product showcases and education, Shopee Affiliates to drive peer-led discovery, and the ‘Lagi Murah’ tag to signal competitive value. By combining these features in ways that fit their brand and goals,  they’re building not just sales, but trust, visibility, and community.

Arwaafood: Building Trust with Storytelling and Mukbang Content

Founded by Hadi Kaderi, Nizar Mustafa, Ardell Aryana, and Nadzmi Adhwa, Arwaafood offers preservative-free instant meals rooted in traditional recipes. Their Shopee Live sessions go beyond promotion, they tell their stories behind their ingredients and values, connecting deeply with health-conscious Malaysians. “A lot of instant food options have unhealthy additives,” says Hadi. “We wanted to change that with natural ingredients that reflect our cultural roots and care.”

This storytelling-first approach has helped Arwaafood grow a loyal community and drive tangible business results. In just three months, their Shopee Live sessions drew over 660,000 viewers, while affiliate-created Shopee Videos, especially “mukbang” content, serve to validate the product’s quality and taste, particularly for new buyers.

This strong community connection shapes how Arwaafood plans promotions, offering value when customers are most ready to engage. “Our customers are smart, they wait for campaign days, voucher drops,” says Hadi. “We realise our customers tend to top up our products during these periods, so we bundle our products to give more value to our customers.” By aligning their promotions with Shopee’s peak campaign moments, Arwaafood maximises visibility and drives conversions when shoppers are most primed to purchase.

During the recent Shopee 5.5 Fashion & Beauty Festival, this strategy led to a 144% increase in orders, powered by a mix of daily livestreams, strategic bundles, and timed vouchers. Notably, affiliate-driven efforts contributed over 40% of total orders, underscoring the impact of trusted, peer-to-peer recommendations in turning interest into action.

JK Biscuits: From Fruit Stalls to Online Success

Madam Lai Nyuk Ling from JK BISCUITS has inspired others in her community to explore e-commerce

Innovation isn’t limited to packaged foods. In Bidor, Perak, Madam Lai Nyuk Ling of JK BISCUITS shows how fresh produce sellers can innovate beyond traditional fruit stalls by embracing e-commerce and digital engagement. What started as a humble fruit business evolved into a thriving online store shipping fresh guavas and dragon fruits all over Malaysia, including Sabah and Sarawak.

For Madam Lai, the challenge was how to bring the tactile, sensory experience of choosing fresh fruits, something buyers usually inspect personally, to the online space. Shopee Live became her key platform to do this. By cutting open fruit live on stream and showcasing her packing process, she gives customers a transparent view into the care and quality behind every order. “They know exactly what they’re getting,” she says. This real-time interaction helps replicate the trust shoppers feel when picking fruit in person, reassuring them about the freshness, juiciness, and quality of her produce.

This hands-on, interactive approach has not only reassured buyers, but also driven tangible business results, with Shopee Live sessions generating up to RM4,000 in daily sales. Madam Lai’s success has inspired others in her community to explore e-commerce, showing how traditional fresh produce sellers can harness digital tools to innovate, build trust, and connect meaningfully with modern Malaysian shoppers.

Hollywood MotorSport: Bringing Offline Expertise Online and Expanding Its Reach

Traditional sectors like automotive retail are also finding powerful ways to scale by blending in-store expertise with digital touchpoints. Hollywood MotorSport, a trusted name in motorcycle parts and accessories, is using Shopee to replicate the personalised, hands-on service of their physical store while reaching customers far beyond its usual walk-in base.

Through Shopee Live, they simulate the in-person consultation experience by walking viewers through installation steps, answering questions in real time, and providing visual comparisons to help buyers make informed choices. Shopee Video content breaks down complex features, making even first-time buyers feel confident about their purchase.

“We’ve always taken pride in offering personalised service at our store. Now, we can deliver that same experience to a wider audience online,” says Simon Tan, Company Director of Hollywood MotorSport. “Shopee helps us go beyond walk-in traffic with tools like affiliate marketing, data insights, and real-time engagement. We’re creating new growth without replacing what works.”

This hybrid approach is paying off. Over recent months, Hollywood MotorSport has seen strong momentum through Shopee’s livestream and affiliate tools. Each month, affiliate-driven efforts now account for nearly 1 in 5 of their online orders, and together with livestream sessions, these channels contribute to almost a quarter of total monthly orders. Shopee Video content has seen a tenfold increase in engagement, helping demystify complex purchases like brake kits or suspension parts. These tools not only drive conversions but also strengthen Hollywood MotorSport’s reputation as a trusted, expert-led destination for automotive needs.

Shopee Empowers Smart Selling

At the heart of these success stories is Shopee’s commitment to empowering local sellers with the tools and insights they need to adapt.

“Malaysian sellers are becoming more sophisticated in how they market and connect with buyers,” says Tan Ming Kit, Head of Marketing at Shopee Malaysia. “They’re moving beyond price competition to focus on real value through innovation and genuine engagement. We support them with data and tools to tailor their approach, build lasting connections, and grow steadily, creating a healthier e-commerce ecosystem for everyone.”

Whether it’s Arwaafood sharing stories behind their natural ingredients, JK Biscuits recreating the fresh fruit experience live, or Hollywood MotorSport bringing their hands-on expertise online with step-by-step guidance, these sellers show value goes beyond numbers. It’s about innovative approaches that create meaningful connections, one thoughtful transaction at a time.

HeinekenÂź Refresh Presents ZEDD and Electrifying Line-up to Bring a New Music Experience

Ticket Redemptions Are Closing Soon! First Come, First Served! 

KUALA LUMPUR, 6th June 2025 — Heineken¼ Refresh 2025 is back—and it’s bigger, bolder and more electrifying than ever. As part of this year’s movement to bring fresh sounds and unexpected social connections, global hitmaker Zedd will take centre stage at Resorts World Awana, Genting Highlands, on 21 June 2025.

With over 10,000 tickets already snapped up within minutes of release, it’s clear that fans are ready to refresh their music—and their crew—for an epic night of music adventure. This overwhelming response reflects Heineken¼’s commitment to creating refreshing, boundary-pushing experiences that strike a chord with Malaysia’s ever-evolving music scene.

Now its third edition, HeinekenÂź Refresh Your Music is set to be an unforgettable night where genres collide, friendships spark, and beats drop hard in the cool highland air. HeinekenÂź continues to raise the bar, turning every Refresh moment into more than just a music event — it’s a celebration of music discovery, shared experiences, and fresh connections.

Zedd, the Grammy-winning producer known for chart-toppers like Clarity, The Middle, and Stay, will bring his signature blend of euphoric drops and melodic energy to Malaysia for a one-night-only set that aims to hit all the right notes.

Joining him on the decks is a curated lineup of artists to keep the energy high. First up: HYO of the iconic K-pop group Girls’ Generation, known for her explosive sets and genre-blending style. She’ll be backed by a live choir—delivering a powerful performance that fuses dance beats with soaring vocals for a fresh, unique spin on the music experience. Next up, local favourite Blink brings his signature sound to the stage. Jovynn, a standout name in the local music scene, will go face-to-face with rising techno star AnnJo in an exclusive back-to-back set that pushes the energy even higher. Rounding out the lineup is upcoming duo Beautiful Mistakes, ready to keep the music flowing into the night. 

This high-energy celebration is the culmination of the Heineken¼ Refreshing Sessions, where music came to life and fans flocked to the most unexpected places—gyms, bookstores, supermarkets—proving that great beats don’t need a traditional stage. These surprise pop-ups were crafted to spark new connections and reshape how we experience sound, community, and nightlife.

“HeinekenÂź Refresh is all about breaking boundaries—of sound, of spaces, and of social circles,” said Shaun Lim, Marketing Manager – Premium, Heineken Malaysia Berhad. “It’s about bringing people together through unexpected music moments, turning strangers into new music buddies, and creating memories over a cool, refreshing HeinekenÂź.”

He added: “From surprise sets in everyday spaces to this spectacular highland finale, every Heineken¼ Refresh moment is designed to ignite discovery—of new beats, fresh vibes, and meaningful connections. It’s not just a music event, it’s a celebration of what happens when great music, great company, and great beer come together.”

Follow HeinekenÂź on Instagram and Facebook to discover how you could get tickets to HeinekenÂź Refresh Your Music 2025.

Heineken¼ and all campaign events are strictly for non-Muslims aged 21 and above. We’re all about being responsible—when you drive, never drink. Please #EnjoyResponsibly.

HEINEKEN Cares: Celebrating Five Years of Supporting Communities in Need

Sam from Hopes Malaysia celebrates with the villagers at their newly restored water catchment

In the past five years, the HEINEKEN Cares Programme transitioned from short-term food aid to enhancing food security and water access for vulnerable communities nationwide

PETALING JAYA, 4 June 2025 – HEINEKEN Malaysia has officially concluded its fifth year of the HEINEKEN Cares programme, reaffirming its commitment to building more resilient communities. Through strategic partnerships, the programme has continued to support vulnerable groups across Malaysia with access to clean water, improved food security, and sustainable livelihood opportunities. Guided by its Brew a Better World sustainability strategy, HEINEKEN Malaysia has channelled over RM1.9 million into initiatives that not only address immediate needs but also build the foundation for long-term social and environmental impact.

Launched in 2021 to provide food aid during the pandemic, HEINEKEN Cares has since evolved into a platform that champions community development and empowerment. Today, it focuses on building long-term resilience, from improving clean water access to remote villages, to building small farms that feed families, and equipping communities with tools to build a sustainable livelihood through sustainable aquaponics and vermicomposting. These efforts highlight the programme’s drive to create real, lasting change for communities in need. 

Renuka Indrarajah, Corporate Affairs & Legal Director, HEINEKEN Malaysia, commented, “At HEINEKEN Malaysia, we believe that access to food and water is a basic human right. HEINEKEN Cares began as a response to immediate needs, but it soon became clear that lasting change required more. We have since shifted our focus to making long-term impact by empowering local changemakers and building strong partnerships. We’re proud of how collective action has uplifted lives and strengthened communities, staying true to our purpose of Brewing the Joy of True Togetherness.”

The most recent HEINEKEN Cares collaboration brought together Hopes Malaysia, PWD Smart FarmAbility, Soroptimist International Region of Malaysia (SIROM), and MyKasih Foundation to address essential community needs. This impactful initiative was made possible through a partnership with Sokong, a digital fundraising platform that supports NGOs, enabling HEINEKEN Cares to extend its reach. In 2024 alone, the programme allocated RM220,000 in support of critical projects nationwide.

Bringing clean water access to rural Sabah through Hopes Malaysia

With its longstanding partnership with HEINEKEN Cares, Hopes Malaysia is expanding access to clean water in rural Sabah for the third consecutive year. After successful projects in Kampung Pinolobuh in 2023 and Kampung Kiau Taburi in 2024, the NGO is now focusing on Kampung Naragai Tuguson, where 41 families will benefit from upgraded gravity-fed water systems. 

Group photo with completed community gravity water system

Aaron Bosuang, Public Executive of Hopes Malaysia, said, “Hopes Malaysia  worked with the rural community of Kampung Kiau Taburi to reconstruct their damaged gravity water system’s storage, sustainably improving clean water access for 1,050 villagers. Thank you so much to HEINEKEN Cares for your tremendous belief and support in our humble team’s impactful work for the third year running, and Sokong for supporting and funding our sustainable initiative!”

Enhancing food security through local farming with PWD Smart FarmAbility

In Klang Valley, PWD Smart FarmAbility is empowering marginalised groups—including welfare homes, old folks’ homes, orphanages, and youths in need —through aquaponics-based satellite farms. These innovative systems teach communities to sustainably cultivate vegetables and rear fish, boosting food security through self-sufficiency.

Dr. Billy Tang, Project Manager for PWD Smart FarmAbility, commented, “One of our most impactful initiatives was deploying the Soil-U-tion Aquaponics Satellite Farm Proprietary System to underserved communities. These systems enable marginalised groups to sustainably grow vegetables and farm tilapia using regenerative practices. We are deeply grateful to all who contributed—you are making a real difference in building resilience and sustainability.”

Introducing sustainable farming for the Orang Asli in Bentong with SIROM
In Kg Sg. Lebak, Bentong, SIROM has been training the Orang Asli community in sustainable aquaponics and vermicomposting, enhancing access to nutritious food while creating income opportunities. Harvests in May and August 2024 generated RM37,000 in sales, and the next phase will benefit 100 families (392 villagers) through training and expansion.

Joanne Yeoh, Project Manager for SIROM, said, “This project aims to empower the Orang Asli community in Kg Sg. Lebak at Bentong, Pahang. We would like to thank HEINEKEN Cares and Sokong for their support and funding. We hope such collaboration between organisers and the public will showcase how a caring society could come together as one to help the Orang Asli community to break away from the vicious circle of poverty.”

New Hygrow pots being prepared for rockmelons

Combating hunger for B40 families with the MyKasih Foundation

Continuing its cashless food aid programme, MyKasih Foundation supports 120 families in Desa Mentari, who each receive RM100 credited to their MyKad to buy essential food items at over 600 retail outlets. This method gives families the dignity and flexibility to meet their daily needs.

Asha C Devi, Programme Manager for MyKasih Foundation, shared, “MyKasih not only aims to improve nutrition through its food aid programme but also strives to transform families through skills training and education to break the poverty cycle and give them hope for a better future. We are grateful that HEINEKEN Malaysia is committed and aligned with our vision to improve the quality of life for the underserved communities.”

Brew a Better World

As HEINEKEN Cares closes another impactful chapter, HEINEKEN Malaysia remains committed to supporting underserved communities through long-term partnerships that deliver sustainable results. Further information on HEINEKEN Malaysia’s initiatives can be found at HEINEKEN Malaysia’s official website https://www.heinekenmalaysia.com/ or SPARK Foundation’s official website: sparkfoundation.com.my.

CarlsCrib by Carlsberg Brought Fans Together for All the Best Experiences Under One Roof

CarlsCrib Brought Fans Together for All the Best Experiences Under One Roof

2 Lucky Winners and Their Mates Won Tickets to Watch Liverpool FC vs AC Milan in Hong Kong during Two-Day CarlsCrib Spectacle

SHAH ALAM, 4 June 2025 – Carlsberg went all in for game nights with the ultimate football celebration at CarlsCrib, an all-in-one immersive celebration which delivered best of football, music, food, entertainment and beer under one roof to over 8,000 people for two action-packed days. The event featured epic football moments and grand prize giveaways with two lucky winners and one of their mates each scoring a trip to watch Premier League Champions, Liverpool FC take on AC Milan live in Hong Kong.

As part of the #BestWithCarlsberg campaign, CarlsCrib provided fans exclusive access to premium match screenings, epic performances, and engaging football-themed activities, reaffirming the brand’s mission to make football nights unforgettable. Carlsberg Malaysia Managing Director Stefano Clini shared, “CarlsCrib is our way of uniting football fans of every kind, by bringing both diehard supporters and casual fans together, and providing access to more of the best – the best beer, the best vibes, and the best game night. We promised fans an elevated experience, and CarlsCrib delivered in true #BestWithCarlsberg style.”

Live performance by Pakho Chau (ć‘šæŸè±Ș) at CarlsCrib

Guests enjoyed dynamic live performances by local and international headliners, Pakho Chau from Hong Kong, Malaysian songstress Dior, and one of the top DJ duos in the world, VINAI from Italy. Fans explored vibrant zones throughout the venue, tested their football skill at the Golden Boot, went virtual at the e-Game Hub, showed off on the Juggler Field, mixed cocktails at the hands-on CarlsBar Mixology Workshop and got game-day ready with neon tattoo painting, grooming and braiding at the Styling Bench. CarlsCrib also invited guests into a VIP locker-room-inspired setting, which featured photo moments and exclusive memorabilia on display.

(Fourth from left) Cheah Kok Huy won a trip to Hong Kong to watch Liverpool live

One of the biggest highlights at CarlsCrib was the Grand Prize giveaway. Guests who purchased six cans of Carlsberg on-site earned entries into the lucky draw, where each night, one lucky winner walked away with a pair of match passes, flight tickets, accommodation and training passes to catch LFC vs AC Milan live in Hong Kong. One winner, Cheah Kok Huy said “I’ve been a Liverpool fan my whole life. It’s a dream come true to see them in action. Watching them live with my best mate? Absolutely unreal. I never imagined I’d get this close to the team I’ve loved for years. Thank you Carlsberg, for making it happen!”

With CarlsCrib as the showpiece, the celebrations will continue through Carlsberg’s ongoing #BestWithCarlsberg consumer promotion. Ten football fans still stand a chance to win the ultimate experience, a trip for two to see Liverpool FC live at Anfield Stadium in the UK. To enter, fans simply need to purchase a Carlsberg six-can pack from hypermarkets, supermarkets, convenience stores, 99 Speedmart, participating e-commerce platforms, or order Carlsberg at their favourite participating bars and eateries. In addition to the Grand Prizes to Anfield, the #BestWithCarlsberg campaign is also giving away 1,300 exclusive LFC retro jerseys, perfect for fans looking to represent the Reds in style.

To get fans all in for game nights, Carlsberg is also available on Grab, offering chilled beer delivery in specially designed cooler bags nationwide, ensuring Carlsberg is always within reach, so fans can focus on the match.

Altogether, the #BestWithCarlsberg campaign is giving away over RM1,000,000 in prizes, bringing mates together and turning match nights into memorable experiences. Whether cheering from home, the pub, or an electrifying event like CarlsCrib, football is always better when it’s #BestWithCarlsberg.

Immerse yourself in the ultimate football experience! Visit bestwithcarlsberg.my/football for more about the campaign, and follow @CarlsbergMY on Facebook and Instagram to stay ahead of the game.

Remember to always #CELEBRATERESPONSIBLY, if you drink, don’t drive.

EU-ASEAN BUSINESS COUNCIL LAUNCHES REPORT COVERING ASEAN’S CIRCULAR ECONOMY

Kuala Lumpur – 28 May 2025: The EU-ASEAN Business Council (EU-ABC) has launched its latest report, “From Waste to Wealth: Advancing ASEAN’s Circular Economy Through EPR Alignment.” The report provides a detailed analysis of the challenges and opportunities in advancing the circular economy in ASEAN through greater alignment of Extended Producer Responsibility (EPR) policies.

ASEAN generates millions of tonnes of plastic waste annually, with six member states ranked among the top ten global contributors to marine plastic pollution. With low collection and recycling rates in the region, the report underscores the need to accelerate the shift to a circular economy, positioning EPR as a key tool to drive accountability and reduce waste pollution across the region.

The report highlights the current fragmentation of EPR policies across ASEAN member states, noting that inconsistent regulations and weak enforcement are hindering the region’s transition to a sustainable, circular economy. It outlines the challenges businesses face due to divergent EPR frameworks, particularly the lack of clear producer definitions, regulatory misalignment, and underdeveloped waste management infrastructure.

Alongside these challenges, the report presents key recommendations to support ASEAN’s circular economy ambitions. These include strengthening national-level EPR policies, aligning regulatory frameworks across the region, and building a regional market for recycled materials. The report emphasizes the importance of aligning core EPR elements – such as definitions, reporting requirements, and fee structures – to reduce compliance complexity and promote regional integration.

Commenting on the launch, Chris Humphrey, Executive Director of the EU-ASEAN Business Council said “The launch marks a crucial step toward ensuring that ASEAN’s circular economy is not just a lofty goal, but a reality. The insights from this report highlight the importance of regulatory alignment and infrastructure investment in turning the EPR framework into a real driver of sustainability and economic growth across the region. The EU-ASEAN Business Council is committed to facilitating collaboration between governments and the private sector to make this transition smoother, and we look forward to seeing ASEAN lead the way in circular economy innovation.”

The report also advocates for integrating the informal sector into formal waste management systems, acknowledging the critical role these actors play in waste collection and recycling in many ASEAN countries. Additionally, it calls for the development of financial incentives and trade facilitation mechanisms to attract regional investment in recycling infrastructure.

Karina Lucia, Vice President of Public Affairs, Communications, and Sustainability, Coca-Cola Europacific Partners, stated “As a business leader, I am deeply committed to fostering inclusive, locally relevant solutions that engage all stakeholders and drive the collection and domestic recycling of beverage packaging. I believe that mandatory Extended Producer Responsibility (EPR) is a crucial legislative tool for ensuring a level playing field. It can be tailored to the local context of emerging economies in the ASEAN region to facilitate essential multi-stakeholder action on waste management – what we term ‘Extended Stakeholder Responsibility.’

At CCEP, we are proactively applying EPR principles by establishing producer-led collection initiatives and community-based waste management models. These efforts are not only achieving measurable progress in reducing plastic pollution but also generating positive social impacts for informal waste workers in Indonesia.”

Christian Stammkoetter, President, Danone Asia, Middle East and Africa, says “At Danone, we see Extended Producer Responsibility not just as a policy tool, but as a catalyst for systemic change. We believe that well-designed and efficient EPR systems – like those advocated in the EU-ASEAN Business Council’s EPR report – are essential to scaling collection, boosting recycling rates, and reducing reliance on virgin materials across ASEAN, as well as preventing plastic leakage into the environment. As a signatory of the Ellen MacArthur Foundation’s Global Commitment on Plastic, Danone has advocated for several years for an ambitious and binding UN Treaty on Plastics. We are proud today to stand alongside partners in shaping a circular future to accelerate the region’s transition to a truly circular and low-carbon economy.”

To read more about the report, download the copy HERE.

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