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Quaker Unveils the Jom Quaker Fit Campaign to Encourage Smarter Eating Habits among Malaysians

By
Tan Heng Hong
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Event speakers and guests gather for a photo to commemorate the launch of the Jom Quaker Fit Campaign, championing the theme “Eat Better, Not Less” [From left to right:] Debra Deyvitah, Marketing Manager (Nutrition Portfolio), Pepsico; Mr Georgen Thye, Consultant Dietitian; Aditya Ahuja, Cluster General Manager of PepsiCo Malaysia & Philippines; Dr Kit Phanvijhitsiri, PepsiCo’s R&D Nutrition Principal Scientist

The world’s no. 1 oats brand[i] expands the initiative to help Malaysians eat better, not less with tools, tips, and oat-based solutions for everyday weight management

Kuala Lumpur, 14 August 2025: Quaker, the world’s no.1 oats brand,[i] has officially launched the Jom Quaker Fit Campaign, the next evolution of its nationwide health movement aimed at supporting Malaysians in building smarter eating habits that can lead to better weight management and improved wellbeing Anchored in the belief that a nutritious breakfast sets the tone for the day, the campaign positions oats as a powerful, science-backed solution to address early signs of weight gain, support heart health, and improve digestive function.

Held at Sunway Velocity Mall, the campaign launch brought the message “Eat Better, Not Less” to life through expert-led discussions, a live cooking demo, and interactive health zones demonstrating how small daily changes like incorporating oats into everyday meals can support long-term health.

A recent study shows that 54.4% of Malaysians are overweight or obese, with over 2 million Malaysians also found to have three non-communicable diseases (NCDS) such as obesity, high blood pressure, and high cholesterol, which are major risks of heart disease and stroke.  This alarming figure reflects a growing public health crisis, driven by poor dietary and lifestyle habits such as low fibre intake, high consumption of refined carbohydrates and excessive sodium in daily meals. These patterns have been directly linked to the rise in non-communicable diseases, including hypertension, diabetes and heart disease, many of which are preventable through improved nutrition and long-term lifestyle changes.[ii]

“Eating healthy isn’t just about weight; it’s about building habits that support a better life including movement, mental wellbeing, and energy levels. It’s time we look beyond calories and focus on nourishment, balance and behaviour and oats are a smart place to start” said Mr Georgen Thye, Consultant Dietitian.

In response and building on the momentum from the inaugural challenge in 2024, The Jom Quaker Fit Campaign encourages Malaysians to start their day with oats and make them part of their everyday breakfast routine. The campaign highlights the difference that better fibre, slower-release energy, and improved fullness can bring — in as early as 30 days. As part of the broader campaign, Quaker is also running an in-store 30-Day Challenge activation across 70 retail outlets, with plans to expand outreach through upcoming university-based collaborations with health institutions later this year.

Aditya Ahuja, Cluster General Manager of PepsiCo Malaysia & Philippines, delivers the opening remarks at the launch of the Jom Quaker Fit Campaign, encouraging Malaysians to adopt smarter breakfast habits for better health.

“At Quaker, we believe in meeting Malaysians where they are, with simple, achievable tools that make a real impact but do not disrupt their daily routines. The Jom Quaker Fit Campaign is about smart, sustainable swaps, not sacrifices and helping Malaysians build better food habits with real, science-backed solutions — starting with one of the most powerful grains in the world: Supergrain Oats. We are proud to lead a movement that’s practical, inclusive, and rooted in science to support Malaysians on their health journey,” shared Aditya Ahuja, PepsiCo Cluster General Manager for Malaysia & Philippines. 

Oats, Small Grain, Big Science 

Supported by over 80 global clinical studies, oats are proven to assist with weight management[iii], thanks to beta-glucan, a natural soluble fibre crucial in increasing satiety and regulating blood sugar[iv]. This helps prevent overeating and supports long-term health goals without the need for restrictive diets. By starting the day with oats, Malaysians can easily access this superfood’s benefits for digestion, sustained energy, and heart health, all through one wholesome bowl. 

Join the Jom Quaker Fit Campaign Roadshow today at Vanity Atrium, Sunway Velocity Mall until 17 August (Sunday), inviting everyone to discover how everyday ingredients like oats can lead to meaningful lifestyle changes.

“The Jom Quaker Fit Campaign is grounded in science and built for real life. It is designed to help Malaysians take charge of their health through small, consistent steps – beginning with breakfast,” said Dr Kit Phanvijhitsiri, the R&D Nutrition Principle Scientist at PepsiCo. “With its beta-glucan content, research shows that oats support satiety and help regulate blood sugar, two important factors in weight management. Whether enjoyed at breakfast or in savoury dishes, oats offer a practical and enjoyable way to increase fibre intake and support a more balanced diet.” 

Expert Insights & Live Demo: One Message, Many Plates 

The launch’s signature segment combined an expert-led discussion with a live oat-based cooking demonstration, delivering credibility and real-life inspiration in one session. Dr Kit Phanvijhitsiri was joined on stage by Mr Georgen Thye, Consultant Dietitian. Together, they discussed the importance of fibre in the Malaysian diet and emphasised oats as a simple yet powerful breakfast base that can replace refined grains in both sweet and savoury local meals.

“Healthy eating doesn’t need to be complicated or restrictive. “Incorporating oats into your morning meal is a simple first step toward improving satiety, digestion, and energy levels. Today’s cooking demo proved that oats are far from boring; they are adaptable, affordable, and incredibly satisfying when used creatively. This campaign shows Malaysians that healthy food can be simple, satisfying and full of flavour — it’s not about restriction, but about making better choices every day,” said Mr Georgen Thye, Consultant Dietitian. 

From savoury porridge to fibre-rich snacks, Mr Georgen also prepared dishes live on stage to demonstrate how Malaysians can make healthier choices at breakfast and beyond. This hands-on segment reinforced the campaign’s core message, “Eat better, not less,” a mindset shift from dieting toward nourishment, routine, and enjoyment.

“As a dietitian, I always get asked how to make healthy food taste good. We want to show Malaysians that nutritious food can also be hearty, local, and full of flavour. Oats are a great base to work with, especially for those trying to eat better without giving up the food they enjoy, Mr Georgen added.

Join the Jom Quaker Fit Campaign Roadshow and Be Part of the Movement at Sunway Velocity Mall

The Jom Quaker Fit Campaign is now open to all Malaysians and includes:

  • FREE Body Composition Check in 70 retail outlets
  • Fresh oat-based recipes, influencer content, and expert nutrition tips 

The event at Sunway Velocity Mall is open to the public until 17 August, inviting everyone to discover how everyday ingredients like oats can lead to meaningful lifestyle changes. Through interactive displays and practical tips, visitors can learn how simple, affordable swaps can support better energy, fullness, and overall well-being. Drop by, take the first step toward your own 30-day challenge, and be inspired to eat better, not less.

To learn more about the Jom Quaker Fit Program, please visit Quaker on Facebook and Instagram or directly access www.quaker.com.my

[i] [Source Euromonitor International Limited; Staple Foods 2024 edition, as per hot cereals definition, retail value sales; rsp, all retail channels, 2023 data

[ii] Alamnia TT, Sargent GM, Kelly M. Dietary patterns and associations with metabolic risk factors for non-communicable disease. Sci Rep. 2023 Nov 29;13(1):21028. doi: 10.1038/s41598-023-47548-0. PMID: 38030642; PMCID: PMC10687098. https://pmc.ncbi.nlm.nih.gov/articles/PMC10687098/

[iii] Rahmani, J., Miri, A., Černevičiūtė, R., Thompson, J., de Souza, N. N., Sultana, R., Varkaneh, H. K., Mousavi, S. M., & Hekmatdoost, A. (2019). Effects of cereal beta-glucan consumption on body weight, body mass index, waist circumference and total energy intake: A meta-analysis of randomized controlled trials. Complementary Therapies in Medicine, 43, 131–139. https://doi.org/10.1016/j.ctim.2019.01.018

[iv] Beck, E., Tosh, S., Batterham, M., Tapsell, L., & Huang, X. (2009). Oat beta-glucan increases postprandial cholecystokinin levels, decreases insulin response and extends subjective satiety in overweight subjects. Molecular nutrition & food research, 53 10, 1343-51 . https://doi.org/10.1002/mnfr.200800343.

CP Foods First-Half 2025 Profit Jumps 134% on Strong Overseas Growth; Declares THB 1.00 Interim Dividend

By
Tan Heng Hong
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Charoen Pokphand Foods Public Company Limited (CP Foods) posted a net profit of THB 18,926 million for the first half of 2025, a 134% surge from the same period last year. The strong performance was fueled primarily by overseas operations, which contributed two-thirds of total sales, supported by enhanced supply chain efficiency, stringent livestock disease prevention measures, and effective cost control amid lower soybean meal prices.

Mr. Prasit Boondoungprasert, Chief Executive Officer of CP Foods, reported total sales of THB 291,770 million for the first half of 2025. International operations accounted for 62% of sales, exports contributed 5%, and domestic sales made up the remaining 33%. The company, together with its joint ventures in 16 countries, exports food products to more than 50 countries worldwide.

Measured in local currencies, sales grew by approximately 6% year-on-year; however, the appreciation of the Thai baht led to a 1% decline in reported sales in the financial statements.

The substantial rise in net profit was supported by higher average prices for poultry and pork in multiple markets, driven by tighter global meat supplies amid widespread animal disease outbreaks—including avian influenza in more than 40 countries and African Swine Fever (ASF) in parts of Asia. Lower feed costs, combined with disciplined cost management, further strengthened profit margins.

CP Foods reaffirmed its commitment to ensuring food safety and quality across its global supply chain. Leveraging innovation and robust epidemic prevention systems, the company has successfully mitigated livestock disease risks, safeguarding both production stability and consumer trust.

Looking ahead, Mr. Prasit expressed confidence that performance in the second half of 2025 will continue its positive momentum. On the U.S. trade front, he noted that shrimp exports to the United States account for less than 0.1% of total sales. CP Foods already operates ready-to-eat food production facilities within the U.S. and plans to expand its footprint further, aligning with its localization strategy—producing and selling directly within each country.

On August 14, 2025, CP Foods’ Board of Directors approved the payment of an interim dividend of THB 1.00 per share for the first-half 2025 results. The record date for eligible shareholders is September 1, 2025, with the dividend scheduled for payment on September 12, 2025.

CU Unleashes A Fruity Blast With Delaffe’s Juicy New Flavours

By
Tan Heng Hong
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From left to right: CU Delaffe all-new fruity flavours - Mango Ade, Peach Iced Tea, Kiwi Ade and Watermelon Ade

Featuring Kiwi, Mango, Watermelon, and Peach Iced Tea, Korea’s No. 1 Pouch Drink, Delaffe brings its latest refreshing fruity range to Malaysia.

Kuala Lumpur, 13 August 2025 – Korea’s No. 1 Pouch Drink, Delaffe, brings a juicy Korean twist to Malaysia! Brought in exclusively by CU, the new line-up introduces a blast of fruity flavours to keep Malaysians cool and refreshed.

As a convenience store that has fast become a popular hotspot for the latest Korean snacks and beverages, CU continues to bring unique Korean trends  to Malaysian shelves. The Delaffe Pouch Drink is only available in CU outlets across Peninsular Malaysia, directly shipped from CU Korea. With refreshing favourites perfectly made to counter the Malaysian tropical heat, these new offerings are a natural fit for the country’s diverse food culture.

“With the new and refreshed Delaffe’s fruity line-up, we are not just introducing new flavours, we are also bringing in a little taste of Korea into the everyday Malaysian life. The Delaffe Pouch Drink comes as ready-to-drink pouch beverages that are refreshing on its own, but inspired by the trendy Korean convenience store mix and match DIY drink culture, now Malaysians get to experience this first hand at our CU outlets across Peninsular Malaysia. If you are craving a treat under the hot sun, just drop by our store, grab a pouch and add your own twist with our soft serve or a simple cup of flavoured ice. At CU, we want every visit to feel like a fun discovery, where exciting flavours and simple pleasures come together in one quick stop, bringing you the true meaning of Korean convenience in one place,” said Joe Hyun, CU Business Consultant from BGF Korea.

Simeon Sia, Brand Manager of CU Malaysia, kicks off the CU Media Event with an exciting introduction of the all-new Delaffe fruity flavours – Watermelon Ade, Kiwi Ade, Mango Ade, and Peach Iced Tea.

From zesty to mellow options, there’s a Delaffe pouch drink for everyone. The new fruity line-up consists of four refreshing flavours:

  • Kiwi Ade

Fizzy and tangy, packed with a zesty kiwi kick. Extra refreshing for hot days. It’s a great match with CU’s softserve ice cream! The creamy sweetness adds smooth contrast to Kiwi’s zesty taste.

  • Watermelon Ade

Light and juicy with a mellow watermelon flavour. Easy to sip, easy to love. Pair it with CU’s flavoured ice – lemon, grace, or sour plum for a bold combo that will quench your thirst on a hot day!

  • Mango Ade

Sweet and tropical with the rich taste of ripe mango. Goes well with Rose Tteokbokki – an addictive pairing that balances the spice with a tropical twist.

  • Peach Iced Tea

Cool and refreshing with soft peach notes. Enjoy it with kimbap and you will get a well-balanced meal that’s light and flavourful!

CU barista showcases the art of mix-and-match with the new Delaffe fruity flavours, combining them with available items from the CU store.

Whether you are craving for a burst of fruity flavours or just need to cool down, this year’s Delaffe fruity line-up, including its Pear Ade, Peach Lychee Ade, and Green Grape Ade, are available to grab at CU outlets across Peninsular Malaysia. Complete your Delaffe experience by exploring a variety of CU snacks and ready-to-eat bites that pair perfectly with Delaffe’s refreshing fruity pouch drinks! 

For more information on in-store promotions, visit CU’s Instagram, Facebook, and TikTok, or visit their website at https://nicetocu.com.my/

foodpanda Malaysia launches Nationwide Rider Safety Programme ‘pandasafe’ through Public-Private Collaboration

By
Tan Heng Hong
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(From left to right) Goh Wei Ping, GM, YGP & Spare Parts Hong Leong YAMAHA Motor, Kevin Lam, Group Managing Director & CEO, Hong Leong Bank, YB Anthony Loke, Minister of Transport, Tan Ming Luk, Managing Director, foodpanda Malaysia, Encik Azirruan bin Arifin, Deputy Chief Executive (Operations) at PERKESO, and Sean Wang, CEO of Allianz Malaysia together with the foodpanda team during the launch of the pandasafe programme.

Kuala Lumpur, 7 August 2025 – foodpanda Malaysia today officially launched pandasafe, a comprehensive and long-term safety initiative designed to protect and empower delivery partners through a comprehensive, long-term safety ecosystem across the country. This pioneering programme is the result of a strategic coalition with key public and private sector partners including Allianz Malaysia Berhad (Allianz Malaysia), Hong Leong Bank, PERKESO, and Hong Leong Yamaha Motor.

The launch ceremony, held at foodpanda’s headquarters, was officiated by YB Anthony Loke, Minister of Transport Malaysia. In his keynote, YB Anthony Loke lauded the programme as a proactive step forward in supporting Malaysia’s growing gig economy workforce.

YB Anthony Loke, Minister of Transport and Tan Ming Luk, Managing Director, foodpanda Malaysia launching the pandasafe programme.

“The safety of our delivery partners must be treated as a national priority,” said YB Anthony Loke. “I applaud foodpanda and its partners for stepping up with a long-term, structured programme that goes beyond awareness. pandasafe sets a new benchmark for how companies can take responsibility in making our roads safer for gig workers.”

More than just a campaign, pandasafe is a data-driven, multi-touchpoint safety ecosystem — combining education, technology, behavioural science, and financial literacy to build a long-term culture of road safety for delivery partners.

According to Tan Ming Luk, Managing Director of foodpanda Malaysia, pandasafe is a permanent commitment to rider wellbeing, it is not a one-off initiative.

“Our delivery partners are the heart of foodpanda,” said Tan Ming Luk. “Every safely completed order and every rider who gets home safely is a success. With pandasafe, we’re embedding safety into every aspect of our operations, every day. It’s not a seasonal campaign; it’s a permanent shift in how we operate. This is our commitment to our riders, their families, and the communities we serve.”

Under the pandasafe initiative, foodpanda will roll out a range of integrated safety measures, including:

  • Structured rider training programmes focused on safe riding techniques
  • Telematics tools to help riders monitor and improve their riding habits
  • Road safety modules and first aid training, with Allianz Malaysia providing First Response and CPR training, equipping riders with the knowledge to act swiftly in emergencies
  • Social protection education and P-Hailing Safety Induction training, conducted in collaboration with PERKESO, ensuring riders are protected and informed under Malaysia’s safety net framework
  • Defensive riding techniques and braking skills training, supported by Hong Leong Yamaha Motor, enhancing rider control and road awareness
  • Financial literacy and financial safety programmes, led by Hong Leong Bank, to help riders manage their income, plan for the future, and achieve greater financial wellbeing

These components are designed to work in tandem, creating a holistic framework that not only reduces risk but also builds long-term wellbeing for riders across the country.

“Safety is not just a policy — it’s a culture,” added Tan. “And building that culture takes the right partnerships and the willingness to do things differently if it means ensuring our riders get home safely. That’s why this coalition matters.”

With pandasafe, foodpanda Malaysia is setting a bold new precedent moving beyond awareness campaigns to a lasting culture of protection, empowerment, and accountability in the gig economy.

Bask Bear x MAGGI serve up bold comfort with Murtabak Syiok Combo

By
Tan Heng Hong
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Bask Bear Coffee teams up with MAGGI instant noodle to unveil the Murtabak MAGGI Syiok Combo—an exciting fusion of bold, home-style flavours. Paired perfectly with a refreshing Lemon-O-Tea Brew, this new combo is made for sharing and savoring.

Here are the combo:

  • Murtabak MAGGIÂŽ SYIOK Egg Toastie & Lemon-O-Tea Brew ​
  • Murtabak MAGGIÂŽ SYIOK Chicken Toastie & Lemon-O-Tea Brew ​
  • Murtabak MAGGIÂŽ SYIOK Beef Toastie & Lemon-O-Tea Brew ​
  • Murtabak MAGGIÂŽ SYIOK Chicken Burger & Lemon-O-Tea Brew ​
  • Murtabak MAGGIÂŽ SYIOK Beef Burger & Lemon-O-Tea Brew ​
  • Murtabak MAGGIÂŽ SYIOK Chicken Double Stack & Lemon-O-Tea Brew
  • Murtabak MAGGIÂŽ SYIOK Beef Double Stack & Lemon-O-Tea Brew ​

Price starts from RM 13.90.

McDonald’s Thailand revives somtum with interactive shake

By
Tan Heng Hong
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In a bold twist on tradition, McDonald’s Thailand is celebrating its 40th anniversary with the reintroduction of a nostalgic fan favorite: the Somtum Shake, a playful, shakeable version of Thailand’s iconic spicy papaya salad.

This DIY-style salad features shredded papaya, carrots, tomatoes and edamame. Customers just tear open the packet, pour in the tangy somtum sauce and shake to mix. Starts at THB 59 THB per cup.

By spotlighting somtum, a dish deeply rooted in Thai culinary identity, McDonald’s taps into local nostalgia while modernising the experience.

The shakeable format adds interactivity, aligning with Gen Z’s preference for playful, shareable food moments.

 

Skechers Dominates KLFW 2025 With Rising Malaysian Designer MSYD

By
Tan Heng Hong
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From street to runway, Skechers steps up at Suria KLCC with the bold debut of the Hotshots sneakers collection, paired with an exclusive Skechers x MSYD apparel collaboration

Kuala Lumpur, 8 August 2025 – Skechers, The Comfort Technology Company™ and a global leader in lifestyle and performance footwear, made a bold return to Kuala Lumpur Fashion Week (KLFW) 2025 on Wednesday with a striking showcase that fused cutting-edge style with signature all-day comfort. Held at Suria KLCC’s iconic central concourse, the high-energy presentation drew a crowd of over 450 fashion insiders, media and key influencers. The runway experience was elevated under the creative direction and styling of renowned fashion stylist Min Luna (@minluna), who brought a cohesive, trend-forward edge to the show. At the heart of the showcase was Skechers’ exclusive collaboration with rising Malaysian designer Masyadi Mansoor (@masyadimansoor) — a collection that brought raw, local streetwear energy with Skechers’ signature design sensibility.

Channeling the spirit of local streetwear with a distinct fashion edge, the Skechers x MSYD collection reimagines comfort-first apparel through the lens of modern street culture. The show also offered a first look at Skechers’ upcoming lifestyle sneaker collection launching in September 2025.

Ms. Zann Lee, Managing Director of Skechers Southeast Asia shared: “KLFW continues to be an important platform for Skechers to express our evolving identity as a brand. This year, our collaboration with MSYD allowed us to take a step further, merging bold local streetwear with our comfort innovation in a collection designed to move. We’re also excited to unveil our new Hotshots sneakers on the runway, a standout addition to our growing lifestyle portfolio, and we look forward to seeing how our fans and fashion community embrace this new expression of Skechers style”.

Skechers X MSYD Collection: Streetwear Built For Movement

Known for his avant-garde, layered silhouettes and bold design language, MSYD brings his unmistakable signature to Skechers in a collection that feels both grounded and forward-looking. Designed for KL Fashion Week, the collaboration debuts three exclusive key pieces:

Long Sleeve Shirt | RM299

The long-sleeved shirt from this collection offers a refined take on streetwear, blending clean tailoring with a relaxed silhouette. It features a structured collar, button-down front, and crisp cuff detailing as well as subtle design cues that tie back to the Skechers x MSYD collaboration to deliver a smart yet effortless look. This versatile piece transitions easily from casual days to dressed-up moments, making it a go-to essential for any wardrobe.

Raglan Sleeve Tee | RM219

The raglan sleeve tee from this collection captures the essence of elevated streetwear with a minimalist edge. Featuring a contrasting sleeve design and relaxed silhouette, the tee is crafted for all-day comfort and breathability. The standout detail lies in the bold Skechers x MSYD co-branded print across the front — a confident nod to the collaboration’s fusion of fashion and purpose. Ideal for those understated stylish days, this piece delivers an effortlessly bold presence without compromising on comfort.

Sling Bag | RM289

Designed for both style and practicality, the sling bag from this collection makes a bold statement with its oversized, quilted silhouette. The bag features a padded, soft-structured form that blends modern streetwear style with everyday practicality.

Each piece reflects MSYD’s design philosophy – where function, comfort and visual storytelling intersects.

The new Skechers Monster Evo lifestyle footwear paired with Skechers apparel and styled by Min Luna (@minluna), the creative director of the Skechers KLFW sho

“This collaboration with Skechers gave me the freedom to create something that reflects the spirit of our streets: raw, expressive and always moving,” said Masyadi Mansoor (MSYD), Designer. “From the silhouettes to the textures, every detail was intentional. I wanted it to feel like something real people would wear every day, but with attitude.”

Hot on the Runway: Skechers Hotshots Collection

Taking the runway by storm, the show also featured a launch of the Skechers Hotshots Collection, a lifestyle sneaker line that blends retro court style with contemporary street aesthetics. With its official launch at KL Fashion Week on 6 August, the collection comes crafted with duraleather and suede overlays, and built on Skechers’ Air-Cooled Memory FoamÂŽ cushioned insoles. The Hotshots line also introduces three standout silhouettes – Pyke, Kickoff, and Cool Glow – each reflecting a unique take on everyday streetwear essentials, made for style-minded men and women on the move.

Skechers Hotshot – RM299
Available for Men and Women

Beyond the MSYD collaboration and the Hotshots sneakers collection debut, Skechers’ KLFW 2025 presentation also featured curated runway looks styled by Min Luna, showcasing key pieces from Skechers’ broader lifestyle range — including fan favourites like Skechers Sport – Monster Evo, Skechers Court Classics Jade and Skechers D’Lites Series. The overall showcase reflected Skechers’ shift from its performance roots toward a more style-forward identity, without compromising its core promise of all-day comfort.

Skechers Monster Evo – RM399
Available for Men and Women

Launching together on 6 August 2025, the Skechers x MSYD Collection and Hotshots Collection are now available at selected Skechers concept stores, including Pavilion KL, Suria KLCC, The Exchange TRX Mall, and 1 Utama Shopping Centre.

With the bold return to KLFW Skechers continues to champion movement, individuality and self-expression through fashion and function – proving that style and comfort no longer have to compete.

 

Spark the Fun with New drinhoÂŽ Sparkling Tea Zero

By
Tan Heng Hong
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New drinhoÂŽ Sparkling Tea Zero debuts in Salted Lemon and Rose Lychee – with no calories, sugar and colouring.

Kuala Lumpur, 12 Aug 2025 – The tea’s out and it’s fizzy. drinho®, an iconic Malaysian beverage brand known for its range of popular Asian drinks, is reimagining tea for a younger generation of consumer with the launch of drinho® Sparkling Tea Zero, a bubbly, guilt-free sip with no calories, sugar and colouring.

Available in two exciting flavours – Salted Lemon and Rose Lychee, the product marks the brand’s entry into the sparkling tea segment, targeting consumers seeking lighter choices without compromising on taste. Salted Lemon offers a zesty citrus profile with a subtle savoury note, while Rose Lychee, fruity, floral and effortlessly refreshing.

“drinhoÂŽ Sparkling Tea Zero was crafted for today’s health-conscious, flavour-loving crowd – those who want something refreshing, a better-for-you option with bold flavours and a fizzy twist. It’s a drink you can enjoy without guilt, whether on the go, over meals, or as a midday pick-me-up. We would like to position the new drinhoÂŽ Sparkling Tea Zero as an innovation that brings fresh excitement to the RTD tea segment in Malaysia — where tradition meets fizz: a bold, sugar-free spark that refreshes, connects, and lifts any mood. Every sip starts a spark — refreshing and full of fun vibes,” said Ms. Chang Wan Ping, Marketing Director of Ace Canning Corporation.

The launch also introduces a brand-new visual identity for the drinhoÂŽ brand specifically crafted for this new range, featuring a new sub-brand and packaging design that reflects its move into more contemporary, lifestyle-oriented categories.

drinhoÂŽ Sparkling Tea Zero is now available at major supermarkets nationwide, including AEON, Giant, Jaya Grocer and NSK, priced at RM1.80 per can and RM7.20 per cluster of 4 cans.

Check out drinhoÂŽ Sparkling Tea Zero video here:

Smart Jelly for Smart Aging: Chula’s High-Protein Pudding Takes Global Stage

By
Tan Heng Hong
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Wednesday 6 August 2025 – The “High Protein Jelly Pudding with Modified Texture for the Elderly with Swallowing Difficulties” by Asst. Prof. Dr. Varanya Techasukthavorn, Department of Nutrition and Dietetics, Faculty of Allied Health Sciences, Chulalongkorn University, and her team won the Bronze Medal at “The 50th International Exhibition of Inventions Geneva,” held on April 9-13, 2025, in Geneva, Switzerland, and the Prize of Malaysia delegation from Malaysia Delegation from Malaysia. This marks another remarkable innovation that addresses the needs of an aging society and the elderly people who often face problems with reduced food consumption and difficulty chewing and swallowing.

Elderly-Friendly Protein Snack under IDDSI Standards

Asst. Prof. Dr. Varanya Techasukthavorn, head of the research team, revealed the origin of this innovation: elderly people often have trouble chewing and swallowing food, which causes them to receive insufficient nutrients, resulting in muscle loss. Continuous research on food for people with swallowing difficulties has led to the development of “46 swallowing training foods based on international IDDSI standards.” This sparked requests for ready-to-eat snacks that are high in nutrients and safe to swallow for the elderly. Hence, the “High Protein Jelly Pudding with Modified Texture for the Elderly with Swallowing Difficulties” was created as a between-meal supplement with delicious flavors that appeal to Thai tastes for elderly people. The product is marketed under the name “Elderine,” developed in collaboration with Banpong Novitat Co., Ltd.

“The research and development of the high-protein jelly pudding formula took more than 1 year, going through various processes in the laboratory. Experiments were done to modify the texture and enhance nutritional value, adjusting the proportions of raw ingredients and flavors as well as examining the texture. The product was then evaluated by 30 elderly volunteers before undergoing the production technology that best meets the requirements,” Asst. Prof. Dr. Varanya stated.

2-in-1 jelly pudding: high-protein and chewable, an innovation for every age

Asst. Prof. Dr. Varanya explained the unique characteristic of the newly developed high-protein jelly pudding: “it differs from the jelly pudding sold in the market in that it has a 2-in-1 texture. The ready-to-eat jelly texture maintains its stability on a spoon and can become a soft pudding texture when lightly mashed with a spoon, helping elderly people chew and consume food even without teeth.

Moreover, this high-protein jelly pudding contains up to 7 grams of a special whey protein isolate per cup without hardening the texture or making it bitter. It incorporates modified cassava starch with glucose polymer molecules to achieve a low glycemic index, and the texture is optimized with a balanced blend of carrageenan and other gelling agents. Using advanced production technology, the product can be stored at room temperature for up to 6 months while maintaining the same quality and texture. Currently, two flavors have been developed to suit the Thai palate: banana and strawberry. Each cup of jelly pudding provides 70-80 calories of energy and 7-8 grams of easily digestible protein, equivalent to one chicken egg. It serves as a healthy snack that can be consumed up to 2 cups per day.

Besides the elderly, the product is suitable for various groups of consumers, e.g., those who have recently had their teeth or wisdom teeth removed, causing difficulty chewing; teenagers who want to increase their protein intake; cancer patients who need a lot of protein supplements; and those who would like to build muscle, etc.

This high-protein jelly pudding innovation received support from Dr. Chaiwut Gamonpilas from the National Metal and Materials Technology Center (MTEC), National Science and Technology Development Agency (NSTDA), who conducted an oral tribology test on the texture and slipperiness of the jelly pudding.

Toward Medical Food Innovation for the Elderly

Currently, this product is in the process of patent application. For the future, Asst. Prof. Dr. Varanya shared plans to register the product as a special-purpose food in the form of medical food. In collaboration with a research team (Asst. Prof. Dr. Pattra Wattanapan from the Faculty of Medicine, Khon Kaen University), a human research study will be conducted to test the effectiveness of the high-protein jelly pudding product on increasing muscle mass in elderly people. The team is also expanding collaboration with a research team from Japan for commercial production of the jelly pudding. It is expected to be available in the market around this coming October.

Asst. Prof. Dr. Varanya is committed to studying food products for those with swallowing difficulties, with plans to develop products in other forms, such as Thai desserts for the elderly, as well as functional food products with other added nutrients essential for the elderly, like fiber to help with digestion.

“Chulalongkorn University sets the standard as a university of innovations for society and is listed in the World‘s Top 100 Universities for Academic Reputation, in the Quacquarelli Symonds (QS) World University Rankings 2021–2022.”

Celebrate Merdeka the Malaysian Way: Renew Your Car Insurance & Get Up to RM300 Cashback with PolicyStreet

By
Tan Heng Hong
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Mark your calendars for PolicyStreet’s 2x Merdeka Flash Sales on 13 and 27 August and multiply your cashback with the Refer-a-Friend programme all August.

KUALA LUMPUR, 11 AUGUST 2025 — There’s nothing Malaysians love more than good food and a great deal. While we can’t serve you nasi lemak, we can dish out cashback promos hotter than sambal. This Merdeka, PolicyStreet is spreading the joy with not one, but 2x Merdeka Flash Sales and a brand-new Refer-a-Friend programme. Whether you’re renewing your own car insurance or dragging your friends along for the ride, this is your chance to score up to RM300 in Touch ‘n Go (TNG) eWallet reload pins. 

Get ready for the 2x Merdeka Flash Sales — two days, four chances to score cashback. On 13 and 27 August, we’re running flash sales with two time slots each day: 11 am–1 pm and 7 pm–9 pm. That means four golden windows to renew your car insurance, no matter the make or model, and snag an RM200 cashback in TNG eWallet reload pins. It’s fast, fuss-free, and only for those quick enough at the checkout page.

Plus, the savings don’t stop at just one ride. With our brand-new Refer-a-Friend programme, you’ll get a referral code to share with your friends after renewing your car insurance with PolicyStreet. For every friend who uses your code and completes their purchase, you’ll pocket an extra RM50 in TNG eWallet reload pins, up to RM100 if you refer two friends. And your friends? They get RM50 each too, just for using your referral code.

“PolicyStreet is a proud Malaysian brand, and there’s nothing quite like the pride of celebrating our community and independence together. This Merdeka, the RM200 from our 2x Flash Sales combined with the RM100 from our Refer-a-Friend programme is our way of spreading love and gratitude to the people who have been part of our journey and continue to inspire us as Malaysia’s leading insurtech company,” says Yen Ming Lee, Co-founder and Group Chief Executive Officer of PolicyStreet. 

To make it even easier to keep tabs on your rewards, PolicyStreet is introducing the Car Insurance Referral Portal,  a one-stop dashboard to track whether your referral code was used so you can track how close you are to cashing in those sweet TNG eWallet reload pins. 

If your car insurance is expiring in the next 60 days, this is your chance to lock in the best deal in town. Get your quote early at car.policystreet.com, so when flash sale hours hit, all that’s left to do is check out. Cashback rewards are limited;  jangan kata tak ajak! For more information and the full terms and conditions of both the 2x Merdeka Flash Sales and the Refer-a-Friend programme, please visit policystreet.com/tnc. 

About PolicyStreet

PolicyStreet is a regional full-stack insurance technology (insurtech) group of companies providing cutting-edge digital insurance solutions to businesses and consumers in Southeast Asia and Australia.

PolicyStreet works directly with over 40 life, general insurers and Takaful providers globally to offer a comprehensive range of products and services, which includes but is not limited to embedded insurance, customised employee benefits, financial advisory and aggregation of insurance, as well as the development of digital solutions to make insurance purposeful and simple for businesses and consumers.

As a licensed Reinsurer, General Insurer and Takaful Operator by the Labuan Financial Services Authority (LFSA), an approved Financial Adviser and Islamic Financial Adviser by Bank Negara Malaysia (BNM), and a licensee of the Australian Financial Services License by the Australian Securities and Investments Commission (ASIC), PolicyStreet is able to underwrite, customise policies, and provide unbiased advice to its clients and partners worldwide.

PolicyStreet is backed by the Malaysian sovereign wealth fund, Khazanah Nasional Berhad, and serves over 5 million customers with over US$ 10 billion in sum insured. In 2024, PolicyStreet was recognised as “Fintech of the Year” at The Asset’s Triple A Digital Awards and was the winner of the Fintech Excellence Award for Financial Inclusion at the Singapore Fintech Festival, endorsed by the Monetary Authority of Singapore (MAS). The company was also ranked as the second-highest Malaysian company in the “High-Growth Companies in Asia Pacific 2024” list by Statista and The Financial Times.

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