Calling all foodies and fans of Guinness!
Guinness Flavour by Fire Festival has just what you need to heat up your
weekend â featuring a selection of mouth-watering flame-grilled, roasted and
barbequed dishes, live performances from some of KLâs hottest bands, games,
contests and of course â plenty of cold, smooth Guinness Draught to pair it
with.
Five chefs will be cooking up a storm over open flame â celebrity chefs Sapna Anand from GOA by Sapna and Sherson Lian and Johnny Fua from Kitchen Mafia, as well as Pitmaster Kok Fung from Burninâ Pit and Chef Suren Krishnan from Tipsy Boar.
Admission is free, and even better â sign
up in advance on www.drinkies.my/guinness
for a FREE glass of Guinness to get the party started*. Itâs going to be the
hottest weekend of the year!
Popular Korean-style Rice Cake from Shanghai set to open on 30 November
20 November 2019, Singapore â Singapore master franchise, HERME Pte Ltd, announces that it will open first global NAM DAE MUN âĺ大é¨â flagship store in Singapore on Saturday, 30 November 2019, at 313@somerset, in the heart of Orchard Road for both local residents and international visitors.
The Shanghai-born brand now has over 300 stores across China, is apparently famous for their hour-long queues when it was first launched in 2016. Consumers are willing to queue for its traditional yet tasty Glutinous (sticky) rice cake and Osmanthus rice cake – which are freshly cooked and made from natural ingredients.
Snow Jade Osmanthus Cake
Named after Namdaemun âë¨ë돸â, one of the Eight Gates in the Fortress Wall of Seoul in South Korea, the Korean-style rice cakes are chopped into small pieces after the dough is rolled out.
Highlights of NAM DAE MUN :
Healthy and is 100% made from natural ingredients;
Traditional delicacies from over 1,000 years ago;
100% hand prepared
The local flagship store also offers Maoshan Durian Glutinous Mochi made with the AAA+ grade of Mao Shan Wang çŤĺąąç durian. Known for its rich and creamy taste, the delicacy can be enjoyed on its own, or paired with other popular offerings for a complete dining experience.
Maoshan Durian Glutinous Mochi
Ms Freya Wang, Executive Director of Herme Pte Ltd says, âWe are honored and excited to open the first NAM DAE MUN Global Flagship store in Singapore. Besides the popular varied selection of korean-style rice cakes, consumers here will also be able to get their first taste of HERME’s signature drinks and dessertsâ
HERME is set to shake up the tea scene in Singapore with its signature brews such as Peach Romance Fruit Tea and Super Fruit Tea which are concocted using premium high mountain leaves from Taiwan and fresh seasonal fruits. HERME which translates as ĺ迡 in Chinese, means “We hope you will fall in love with us”, is a premium tea beverage brand that aims to be a part of the modern city dwellersâ diet and lifestyle.
Following the opening of the first NAM DAE MUN flagship store, HERME Pte Ltd plans to open 4 other stores in Singapore and expand its footprint into neighboring countries like Malaysia and Thailand.
HERME Peach Romance Fruit Tea
Highlights of HERME’S drinks:
All HERME signature drinks are made with fresh seasonal fruits;
All fruits are cold pressed or blended finely to achieve the best taste and texture;
Only premium high mountain leaves from Taiwan are used to brew in HERME tea beverages
NAM DAE MUN Flagship Store:
Address: #B3-54, 313@somerset, 313 Orchard Rd, Singapore 238895 Opening hours: Daily from 10.00am to 10.00pm.
Soft-Opening Special Promotion:
20% off all NAM DAE MUN food items
20% off HERME ice jelly, desserts and beverages
Promotion valid from now till 29 November 2019
For more information, please follow the following links:
Bar Canary launches festive tipple to celebrate this holiday season
Singapore, 22 November 2019 â This festive season, spread the joy at Bar Canary with its exclusive tipple, Yuletide Cheer. Raise a glass and toast to the holidays with this majestic cocktail. Specially crafted for the occasion, the irresistible drink is a perfect combination of Remy Martin V.S.O.P and Benedictine D.O.M., a dash of orange bitters, balanced with maple syrup, lime juice, and a splash of dynamic red wine. Ideal for a laidback day to night celebration with family and friends, the boozy Yuletide Cheer will be available from 1 December 2019 to 1 January 2020 at $16++ per glass. Nestled on the fourth floor of Grand Park Orchard, Bar Canary is decked out in vibrant specks of yellow and blue, with comfortable bean bags and lawn chairs â guests are taken away on a tropical getaway right in the heart of Singaporeâs iconic Orchard Road. For more information on Bar Canaryâs events and promotions, please visit their Facebook page https://www.facebook.com/barcanary/
Location & Contact Details:
Grand Park Orchard, Level 4
Opening Hours:
12.00pm to 1.00am (Sunday to Thursday)
12.00pm to 2.00am (Friday, Saturday, Eve of Public Holidays)
Fiona Rodrigues, Director of Marketing & Development, The Coffee Bean & Tea LeafÂŽ Malaysia with the new Holiday menu
Â
Kuala Lumpur, 20 November 2019 â âTis the season for sharing and caring, and as family
and friends gather to celebrate the season, itâs also a time to reflect and show
appreciation for the many good things that have happened throughout the year,
whether itâs by buying a meaningful gift for a precious loved one or bringing
them to enjoy a good treat like the latest Holiday menu at The Coffee Bean & Tea LeafÂŽ Malaysia!
âItâs easy to get caught up in the hustle and bustle of the holiday season and sometimes we lose sight of what the holidays are really about, being grateful and sharing time with the ones we love. This year, at The Coffee Bean & Tea LeafÂŽ Malaysia, we would like to invite our guests to find time to slow down, step into our stores; relax with our holiday treats, bring home holiday cheer with our gift sets and begin a âGifting Gratefulâ state of mind,â said Fiona Rodrigues, Director of Marketing & Development, The Coffee Bean & Tea LeafÂŽ Malaysia.
âGifting Gratefulâ ideas can also include
charitable efforts to help others beyond oneâs circle of connections, from
volunteering to fund-raising; for years now, CB&TL
has sold Caring Cup Gift Tags (RM2 each, RM8 per set) to help support
communities in need, in addition to annual projects in support of worthy
causes.
Festive Treats for All
To complete the festive mood, CB&TL presents a limited-edition Holiday menu featuring a mix of new delights and classic favourites. Coffee lovers can take their pick from the signature Ice BlendedÂŽ beverages, in Salted Popcorn or Double Chocolate Peppermint (small RM16.50, regular RM18), also available as a hot or iced latte (small RM15.95, regular RM17.45). Thereâs even a special Holiday Blend (small RM8.60, regular RM9.65) or, for a more intense and refreshing drink, try the Peppermint Nitro Latte (RM15.95)!
For those who prefer a different kind of bean, the Pure Double Chocolate Peppermint and Pure Red Velvet are available as Ice BlendedÂŽ (small RM16.50, regular RM18) or hot cocoa beverages (small RM15.95, regular RM17.45).
To go with these delicious beverages, a
selection of luscious Holiday items are available â choose from Cometâs Choc
Cheesecake, a heavenly light and airy
chocolate cheesecake decorated with sugared berries and fresh cream (RM13.95
per slice, RM139.90 for a whole 1.1kg cake); Rudolphâs Sleigh with cream decadent
chocolate, cream puff and crunchy almonds (RM13.95 per slice); Dasherâs Snow
Surprise in fruit cake, red velvet or brownie variants (RM148 for a whole 1.9kg
cake); or Classic Winter Log (RM13.95 per slice, RM139.90 for a whole 1.3kg cake).
Other seasonal specialities include Prancerâs
Passion, a mango and passion fruit cake (RM6.90 per slice, RM45 for a whole
cake); 101 North Pole gingerbread spice cottage (RM125); Blitzenâs Stollen
packed with sultanas, cinnamon and marzipan (RM6.90 per slice, RM45 for a whole
loaf); Jolly Breadman (RM6.90 per piece); and Dancerâs Holiday Cookie, a triple
chocolate treat (RM6.90 per piece).
With
so much to choose from, fans may
find it more convenient to purchase the Gifting Grateful Sampler, the best way
to share and show their gratitude to their loved ones with its selection of
Classic Winter Logs, Jolly Breadmen, Strawberry Tarts and Comet’s Choc
Cheesecake, all in convenient bite-sizes, at only RM99 for a pack of 20 pieces!
In addition, this
selection of gifts keeps on giving: Holiday Blends in three distinctive roasts
(RM39 per pack or RM118 as a Gift Set); Espresso Gift set (RM88); limited
edition powders (RM40 per tin); and festively designed double insulated mugs
(RM48) and tumblers (RM138).
Get a head start
on âGifting Gratefulâ year with the early bird promotion, a 20% discount on
Holiday whole cakes, Holiday party packs and selected traditional Holiday
breads with TCB card or online orders until 10th December 2019, and enjoy 30%
off selected CB&TL Single Serve Machines Bianca, Clio, Venus, Desto. Kaldi
and Contata models until 26th December!
The Coffee Bean & Tea LeafÂŽâŻbrandâŻisâŻa leading global roaster and retailer of specialty coffees andâŻteas andâŻis widely credited for driving highâŻquality and innovation to the coffee and teaâŻindustry. The company sources the finest ingredients and flavors from around the world and hand blends coffee and tea for the freshest flavors.âŻTheCoffee Bean & Tea LeafÂŽâŻbrandâŻstarted the frozen coffee drink craze with the invention ofâŻThe Original Ice BlendedÂŽâŻdrinkâŻand is also the first globalâŻcoffee and tea retailer to offer cold brew tea. The company currently has more than 1,200 retail locations across the globe and can be found in grocery aisles as well as specialty locations including airports and hotels. For more information, visitâŻwww.coffeebean.com.my.âŻâŻ
Discovering How Much Singaporeans Spent on 11 November 2019 as Compared to Past Years
Singaporeâs
top e-commerce platforms registered record-breaking sales during the recent Singlesâ Day shopping frenzy, taking in
part âthe worldâs biggest online sales eventâ
This was clear in Singapore as shoppers spent an average of
S$150 on 11 November 2019, shopping on items such as electronics, fashion, home
& living, and many others. Electronic items were the top-selling category
with consumers spending an average of S$171. Meanwhile, the Home & Living
category saw the biggest growth in average spending as compared to 2018,
recording a 156% increase in average basket size as compared to 2018.
Home & Living Items were the Second Most
Spent Category
According to our study, shoppers spent an
average S$163 on home & living items on Singlesâ Day 2019, indicating popularity
on items such as security equipment, outdoor garden, and lighting. This
potentially shows an increase in consumer confidence in online shopping with items
other than electronics & fashion.
Spending & Popularity on 11.11 At an All
Time High & Has Room for More Growth
The increased consumer confidence shows
further potential for growth on Singlesâ Day in 2020 and beyond. This is
evident as we saw a 62%
increase in search interest on Singlesâ Day, 2019 on Google Trends as compared
to 2018. In addition, the increased consumer spending on categories other than
Electronics & Fashion shows there is more room for growth for e-commerce
companies looking to branch out to diverse type of products.
Research
Methodology:
Data featured in
this study were aggregated and averaged from more than 150 online merchants
& more than 30 million products throughhttps://iprice.sg/. Data
on top selling categories were solely based on data recorded on 11 November
2019 & 2018.
*Data on total
average basket size for past year was obtained by averaging the total amount
consumers spent on 11 November 2018 & 2017.
About iPrice
Group:
iPrice Group is a meta-search
website operating in seven countries across Southeast Asia namely in; Malaysia,Singapore,
Indonesia, Thailand,
Philippines, Vietnam,
and HongKong. Currently,
iPrice compares and catalogues more than 500 million products and receives
close to 20 million monthly visits across the region. iPrice currently operates
three business lines: price comparison for electronics and health & beauty;
product discovery for fashion and home & living; and coupons across all
verticals.
Singapore, 20 November2019 â Continuing to innovate, Singaporeâs first gin distillery â Tanglin Gin â announces two brand-new variants: Barrel-Aged Gin and Black Powder Gin. The quintessentially Asian gin also will bring back a special release, Cranberry Gin, for the second year which will be available in limited quantities for the festive season. The latest additions to the portfolio join the Orchid Gin and Mandarin Chilli Gin, rounding out the range with five different gins on offer.
Barrel-Aged Gin (500ML, S$120)
A gin at its heart, a bourbon on the tip of your tongue. Tanglinâs debut Orchid Gin has been rolled continuously for months in Garrison Brothers Bourbon barrels, soaking up sweet, spiced oak notes, and giving it a little colour. Enjoyable on its own or with some ice, Tanglin Ginâs first barrel aged product is a unique addition to the portfolio which pays homage to thousands of barrels of Jenever that were rumoured to be lost to the Channel, rocking and rolling for months ďŹnally landing on beaches up and down the coast.
Black Powder Gin (500ML, S$98)
Singaporeâs first Navy Strength Gin is a punchy 58% ABV â a bold addition to cocktails, or an option for sipping if youâre feeling brave. Named after the accidental discovery of gunpowder by a Chinese Alchemist who was searching for the Elixir of Life, this category of gin must be above 57% – the strength at which gin-drenched gunpowder still ignites when lit. The Navy often provided rations of gin, so this test was frequently used to check against unscrupulous employers. Tanglinâs own take on the expression came to life after experimenting with bruising half the Juniper berries and adding whole fresh lemons to the core Orchid Gin.
Cranberry Gin (700ML, S$120)
After a successful but limited run towards the end of 2018, Tanglinâs Cranberry Gin is making a comeback for the 2019 festive season. With the Orchid Gin at its heart, there is an infusion of organic, preservative-free Cranberries and fresh hints of lemon for a seasonal flair. A subtle nod to Singaporeâs history, the artwork for the label is Peranakan-inspired to match the spiritsâ distinctive colour. This flavourful gin can be served with tonic or by simply by pouring over crushed ice, garnished with fresh or dried cranberries.
Since entering the market last year, Tanglin Gin has gained huge success gaining prestigious medals at the Cathay Pacific Hong Kong International Wine & Spirit Competition (IWSC), the San Francisco World Spirits Competition (SFWSC) and the Singapore World Spirits Competition (SWSC). The homegrown brand also introduced a new label for its two core expressions earlier this year, created by the local design collective TYC studios to celebrate the mix of Singaporeâs different cultures. A closer look reveals some of the cityâs best-hidden spots and flavours â including the shape of the iconic Tanglin Gate, located at Singaporeâs Botanic Gardens.
All of Tanglinâs gins are available to purchase on the website (www.tanglin-gin.com) and at selected drinks retailers in Singapore. If youâre traveling over the holidays and want to bring a taste of Singapore back to your loved ones, you can also pick up a bottle of their Orchid Gin and Mandarin Chili at DFS stores on all terminals at Singapore Changi Airport.
About Tanglin Gin
Tanglin Gin is Singaporeâs first handcrafted gin. Every bottle is created, bottled and labelled on the island. Named after the neighbourhood in Singapore known historically as home to a variety of Spice plantations. Tanglin captures Singaporeâs unique cultural diversity by bringing together European, Malay, Indian and Chinese culture in their our recipes. The botanicals are selected to reflect the stories and flavours of Asia.
*Singapore-based Kiilat Creative worked with Tanglin Gin to design the three new products at its studio in Singapore.Â
Hellmannâs serves pleasurable food moments with three unique flavours for Malaysians
KUALA LUMPUR, 19
November 2019 –
Hellmannâs celebrated their official arrival to Malaysian shores today with the
delicious launch of their new range of salad dressings. Made with real
ingredients that bring out the best in simple yet pleasurable food moments, the
three variants deliver the pleasure of delectable flavours in the form of
Roasted Sesame, Smoky Thousand Island and Smoky Caesar to enhance the taste of
salads.
Always in the pursuit of delivering great taste, the renowned
condiment brand continues to challenge the misconception that eating healthy
has to be boring with dull and bland salads. By championing real ingredients,
Hellmannâs is taking local favourite, Roasted Sesame to a whole new level with
richer flavours for more exciting salads. Similarly, the brand is elevating the
usual salad dressings, Thousand Island and Caesar from ordinary to
extraordinary by adding a smoky flavour profile, the perfect addition for a
unique and flavourful meal.
âAt Hellmannâs, we believe we can bring more to the table than just great taste. We are not only on the side of food, but also on the side of our consumers, encouraging Malaysians to bring out the best in their meals. While Hellmannâs salad dressings may not be the main ingredient in a meal, itâs the perfect addition to elevate each dish – making ordinary meals extraordinary,â said Shiv Sahgal, Marketing Director of Foods & Refreshment, Unilever Malaysia.
Mr. Shiv Sahgal, Marketing Director of Foods & Refreshment, Unilever Malaysia
As part of the brandâs effort in taking ordinary to extraordinary,
Hellmannâs has teamed up with local health food cafe group La Juiceria
Superfoods to co-create healthy and feel-good salads such as the Asian Duck
Salad, Super Protein Caesar Salad and Avocado Kale Quinoa Salad. The strategic
collaboration is a reflection of Hellmannâs approach to encourage Malaysians to
include salads into their daily diet and inspire a lifestyle of making every
mealtime an exciting one with Hellmannâs.
Experience the great taste of Hellmannâs today by picking up the new
Roasted Sesame, Smoky Thousand Island and Smoky Caesar salad dressings at all
major supermarkets,
hypermarkets, as well as on partnering e-commerce sites such as Lazada and
Shopee.
Hellmannâs Roasted Sesame, Smoky Thousand Island and Smoky Caesar
salad dressings are available in 210ml bottles at a suggested retail price of
RM9.00 each.
La Juiceria Superfoodsâs three new salads in collaboration with
Hellmannâs will be sold at RM21.90 each and are available in all La Juiceria
Superfoods outlets as well as food delivery platform GrabFood from now till
29th Feb 2020.
Indulge in quintessential dishes specially curated by Executive Chef Nicky Ng
Singapore, 20 November 2019 â Welcome an abundant Lunar New Year at Mitzo Restaurant and Bar, as Executive Chef Nicky Ng prepares a bountiful range of dishes and menus available from 6 January 2020 to 8 February 2020.
Celebrate the beginning of an auspicious year with Mitzoâs set menus, perfect for small or large reunions, each dish is meticulously prepared with the utmost care and precision. The Lunar New Year feast is not complete without perennial favourites such as âYu Shengâ and âPeng Caiâ to welcome in a year of abundance, longevity, luck, fortune and happiness.
Mitzoâs Quintessential Modern âYu Shengâ and Flavourful âPeng Caiâ
The Abalone âYu Shengâ ($158++ for up to eight pax, $258++ for up to 14 pax) showcases Chef Nickyâs modern and thoughtful touch to this staple dish. A generous portion of abalone is surrounded by a vibrant display of greens, carrots, radish, red cabbage along with a unique blend of sauce. Alternatively, guests can opt for the Kanpachi Kingfish âYu Shengâ ($128++ for up to eight pax, $208++ for up to 14 pax), or the Salmon âYu Shengâ ($108++ for up to eight pax, $168++ for up to 14 pax). Those looking for a vegetarian-friendly option can opt for the Mitzo Fruit âYu Shengâ ($108++ for up to eight pax, $168++ for up to 14 pax), a healthy and refreshing combination of tropical fruits and vegetables.
(Above: Peng Cai)
A symbol of abundance and wealth, Mitzo offers two different renditions of the flavourful Peng Cai. Diners can opt for the Miso âPeng Caiâ ($298++ for a table of four; $588++ for a table of eight; $78++ per additional person) consisting of the luxurious 6-head abalone, dried scallop wrapped with radish, flower mushroom, sea cucumber, dried oyster, poached duck, lettuce, lotus root, miso pork and âFa Caiâ (black moss).
Alternatively, the classic âPeng Caiâ ($298++ for a table of four; $588++ for a table of eight; $78++ per additional person) features premium ingredients such as braised âSi Chuanâ pork, crispy roasted duck, Sha Cha cod fish, truffle scallop, Osmanthus mayonnaise prawn, assorted vegetables and fungus, with garlic and white pepper dried oyster.
Packed with auspicious Chinese New Year delicacies, the indulgent pot is simmered with Mitzoâs homemade broth, giving rise to a mix of complex and intense flavours and fragrances.
Mitzoâs Chinese New Year Set Menus
Gather friends and family and usher in the Year of the Rat with an abundant feast. Executive Chef Nicky has prepared a list of thoughtfully curated set menus for groups of four to eight, ranging from $498++ for a table of four to $2380++ for a table of eight. Those looking for a vegetarian option can also enjoy two different set menus, starting from $88++ per person.
For more information on the various set menus, please refer to the Appendix.
Welcome in the Lunar New Year with a Specially Crafted Cocktail
(Above: #888)
Creatively crafted by Head Bartender Azlam Kadir, this unique concoction goes perfectly with the divine cuisine at Mitzo. Available from 6 January 2020 to 8 February 2020 at $18++, this tipple is called #888 and is a heavenly mix of Milagro Tequila, Campari and sweet vermouth that has been infused with longan and red dates, orange flower water, goji berry syrup and lemon juice before being topped with ginger beer. Toast to the Lunar New Year with #888 and welcome prosperity and abundance in the Year of the Rat.
On the eve of the Lunar New Year, 24 January 2020, there will be two available seatings, with the first at 5.30 pm and the second at 8 pm. For reservations or enquiries, please call +65 6603 8855 or email rsvn@mitzo.sg
Singapore, 18 November 2019 â Countdown to the New Year at Singaporeâs most iconic rooftop destination, CĂ LA VI. Guests are invited to indulge in a variety of celebratory experiences across the entire venue â including specially curated culinary offerings at the Restaurant, live music at the SkyBar, and a high energy themed party at the Club Lounge. As the clock strikes midnight, revellers will be treated to an astounding view of the sensational fireworks display overlooking the Singapore skyline.
SkyBar
Kick off the celebrations at the SkyBar with picturesque views of the bay area and soak in the feel-good vibes with CĂ LA VIâs DJ spinning as the sun sets. At 10 pm, the entertainment will transition to a live percussionist performance, filling the night air with rhythmic beats. At the stroke of midnight, raise a toast with loved ones as the fireworks light up the sky to ring in 2020. Entry is available at S$98 from 6 pm â 1 am with a glass of champagne included.
Restaurant
The Restaurant presents an elegant seven-course dinner curated with indulgent flavours and ingredients in every dish. The dinner begins with Tuna& Caviar with hijiki, creamy avocado mousse, and crispy matcha rice. Continue with the Foie Gras Crostini, itâs rich texture balanced by a refreshing lychee-ginger granite, and Black Truffle Glazed Octopus accompanied with potato salad, sesame, black truffle, and soy sauce for a savoury burst of umami flavour. For mains, relish in the Maine Lobster drizzled in salted egg yolk, coconut cream, preserved lemon, sprinkled with cereal crumble and the not-to-be-missed Mayura Beef Full Blood Wagyu Striploin served with celeriac coulis, Cambodian Kampot pepper, finished with red wine glaze. End the meal with Ginger Flower and Bubbly Resolution, champagne with fresh forest fruits.
For a truly memorable night, dinner will be accompanied with a stunning performance from talented dancers. The special menu for the first seating (5.30 pm â 8.30 pm) is available at S$298++ and at S$398++ for the second seating (9 pm â 12 am). Guests can also add on Beluga Caviar with traditional accompaniments at an additional S$328++, and free flow champagne, wine and premium pour available at an additional S$248++.
Club Lounge
The ultimate countdown party begins at CĂ LA VI Club Lounge Vegas Night where guests can gear up for the impressive New Year fireworks display with Vegas-style performances and chart-topping tracks and game tables. The glamorous themed event invites party goers to dress up to the nines, and capture last moments of 2019 with snake charming and fire-breathing spectacles.
Please find the details for all events taking place on New Yearâs Eve below:
CĂ LA VI SkyBar: Entry Details
Voucher Cost:
6 pm â 1 am: S$98 (includes a glass of champagne)
CĂ LA VI Restaurant: NYE Menu
Cost:
1st Seating (5.30 pm â 8.30 pm): 7 Course Menu at S$298++2nd Seating (9 pm â 12 am): 7 Course Menu at S$398++ Add on Beluga caviar at S$328++Add on premium free flow package at S$238++
Aprena Manrose; Tash Yong; KPJ Ampang Puteri Specialist Hospital representative; Yang Mulia Tunku Datoâ Muâtamir bin Tunku Tan Sri Mohamed, Chairman of Ayam Brand; Mr. Ting Seng Hee, Chief Executive Officer of Ayam Brand, together with the top 3 winner for Ayam Brand 3S Healthy Festival 2019 in Kuala Lumpur.
The brand collaborated with KPJ Ampang Puteri to educate the participants on healthy meals in its CSR finale wrap up event
Kuala Lumpur, November 15, 2019 â Was your last meal a Malaysian Healthy plate âaccording to quarter, quarter, half? Ministry of Health Malaysia promotes Suku-Suku Separuh, the division of plate portion to a quarter for protein, a quarter for complex carbohydrates and half for fruits and vegetables. It is an easy way to portion out the types of food our body needs.
The Malaysian Healthy Plate or Suku-Suku Separuh is not the norm for most of us, which has led to an obesity epidemic among adults, and children. According to the Economist Intelligence Unitâs Tackling Obesity in ASEAN Report[1], Malaysiaâs prevalence of obesity is at 13.3%, which is the highest in South East Asia. Malaysia was among the top three countries in Asia[2] with high percentage 11.5% of obese children, aged between six months and 12 years.
Ayam Brandâ˘, a homegrown household name famed for its wide range of quality, no preservatives and no added MSG, healthy and convenient canned food, is taking on the big issue of obesity among Malaysian children by incorporating the 3S concept of the Malaysian Healthy Plate into its annual Corporate Social Responsibility (CSR) programme. This year, the brand is expanding the CSR program to children from primary schools as well.
The theme for this yearâs campaign is âAyam Brand⢠Community Care Campaign 2019, Get Healthy Malaysia, Start Nowâ. It will empower children from 10 states with information to identify healthier food choices and equip them with skills to prepare their own Malaysian Healthy Plate meal. The program is open to children from eight years up.
According to Ayam Brand⢠Chairman, Yang Mulia Tunku Datoâ Muâtamir Bin Tunku Tan Sri Mohamed, the CSR campaign which is now in its twelfth year has contributed 1.76 million healthy meals for charity, providing nutritious food to more than 20,000 people from 482 charity homes and NGOs.
This year campaign aided and educated 42 charity homes, educated 25 schools nationwide, over three months, estimated 1,800 recipients with 324,000 Ayam Brand meals.
âAs a leader in the Malaysian food industry for more than 100 years, Ayam Brand⢠is extremely concerned on the obesity epidemic in the country and set out to assist, starting with children as they are the once who are most teachable and reachable. We developed the Get Healthy Malaysia, Start Now program with the hope that we could help reduce child obesity by equipping children with the knowledge and skills to choose, make and prepare more nutritious foods,â Tunku Datoâ Muâtamir said.
âWe have been carrying out our annual CSR campaign for 12 years, and it was time for us to expand it to benefit more children by bringing them the Quarter, Quarter, Half (Suku-Suku Separuh) message through activations that would make it easy to understand, with tips that they could use at home, and share with their friends and family,â Tunku Datoâ Muâtamir added.
Yang Mulia Tunku Datoâ Muâtamir bin Tunku Tan Sri Mohamed, Chairman of Ayam Brand, interacting with the participants while they are preparing the Malaysia Healthy
Ayam Brand held its finale campaign at KPJ Ampang Puteri Specialist, one of the premier hospital in Malaysia as well as South East Asia.
At the finale event, KPJ Ampang Puteri Specialist Dietician, Mrs. Nur Hayati Azmi shared with the participants on living and eating healthily.
âKPJ Ampang Puteri Specialist is glad to work with Ayam Brand in its annual CSR campaign. Adhering to the adage that prevention is better than cure, we are commited to reaching out to the community and sharing vital health knowledge. We appreciate the partnership as we see the campaign by Ayam Brand is reaching out to the nation and the brand has done it successfully for many years.â Dato Dr Abdul Wahab Abdul Ghani, Medical Director, KPJ Ampang Puteri Specialist Hospital.
For a balanced meal, one quarter of the plate should be protein that can be found in fish, beans, meat, poultry, eggs, in palm-sized portion; one quarter of carbohydrate from rice, noodle, bread, cereals, wholegrain products, in fist-sized portion, and half the plate with vegetables and fruits, in palm-sized.
In Kuala Lumpur and Selangor, 40 children from 257 participated in the informative, challenging and fun âAyam Brand⢠Community Care Campaign 2019, Get Healthy Malaysia, Start Nowâ (Sihatkan Malaysia, Mulakan Sekarang).
The event kicked off with an interactive introduction to the #sukusukuseparuh concept, followed by ten teams each comprising of four children preparing a meal based on the 3S principles, within 30 minutes with minimal assistance from adults, using recipes that have been vetted by nutritionist.
While waiting for their Malaysian Healthy Plate meals to be evaluated the children were challenged with games that required Higher Order Thinking Skills to reinforce what they had learned on good nutrition.
âToday I learnt that I need to eat more vegetables, fruits and proteins, and reduce the rice and bread that I like so much. The food I made today was very tasty, and it was healthy too. I will try to eat balanced meals every day to be healthier, and will do more exercise,â said one of the participants.
Ayam Brand⢠took taking the campaign online and amplifying it via social media through activations such as the Show Us Your Healthy Plate contest, as well as sharing the live updates of the event.
The six charity homes received two monthsâ supply of Ayam Brand⢠products equivalent to 46,260 healthy meals for the total of 257 residents at these homes.
The winning team for the Ayam Brand Suku-Suku Separuh Healthy Festival 2019 for Kuala Lumpur and Selangor was Yatasan Chow Kit. The team received a trophy and certificates from Ayam Brand for their Malaysian Healthy Plate of tuna stuffed hard-boiled egg, fried rice and apple salad.Â
The winning dish for Suku-suku Separuh Healthy Plate from Yayasan Chow Kit with the dish that consist of tuna stuffed hard-boiled eggs, fried rice and apple salad.
âAyam Brand⢠has been supporting NGOs for many years, and homes always look forward to being selected as their product contribution has seen many a home through tough times when donations were scarce. Our thanks to Ayam Brand⢠for consistently caring for the community,â said Mr. David from Persatuan Rumah Kids.
Want to help more communities? Visit the Ayam Brand⢠e-charity at https://www.ayambrand.com.my/e-charity.html and purchase Ayam Brand products to be contributed to a charity of your choice. The Ayam Brand⢠e-charity offers 15% off retail prices, and free delivery to make it easier for more charity organisations to Get Healthy Malaysia, Start Now.
Singapore, 28 May 2021 â The most anticipated sequel of the year, 28 HongKong Streetâs beloved virtual cocktail experience âHouse Partyâ is back by popular...
Vitasoy Melon flavoured soy drink is now available for a limited time at 7-Eleven outlets in Singapore.
In the pursuit of sustainability, Vitasoy said it...
