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Keep a Cool Head This Summer With The Coffee Bean & Tea Leaf

By
Tan Heng Hong
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CB&TL - Yuzu Apple Cake

Try these scrumptious Cookies & Cream delights to perk up your day!

Kuala Lumpur, 29 June 2020 – Hot, humid weather calls for cold treats and The Coffee Bean & Tea Leaf® (CB&TL) has just what it takes to cool off! The newly-updated selection features Cookies & Cream as its centrepiece and two new bagel options, coming at the perfect time as businesses reopen and more people find themselves in need of a refreshing pick-me-up.

“As Malaysians roll up their sleeves and start getting used to the ‘new normal’, we hope that these offerings will keep their energy levels up. Whether it’s a working lunch or an individual chill-out time, a refreshing treat and savoury snack will no doubt help to keep everyone on track,” said Fiona Rodrigues, Director of Marketing & Development, The Coffee Bean & Tea Leaf® Malaysia.

These two brand-new beverages are guaranteed to delight your tastebuds –Midnight Cookies & Cream Ice Blended®and Pure Midnight Cookies & Cream Ice Blended® (small RM17.20, regular RM18.70)! Customers can also opt for familiar favourites such as Vanilla Cookies & Cream Ice Blended®, Pure Vanilla Cookies & Cream Ice Blended®, Mocha Cookies & Cream Ice Blended® and Pure Chocolate Cookies & Cream Ice Blended® (small RM15.40, regular RM16.90).

Furthermore, beginning 1 July, enjoy the new rich and creamy Midnight Mocha beverages which combine dark chocolate syrup with CB&TL’s bold Cold Brew, resulting in dark and delicious crafted beverages that are sure to satisfy your chocolate and coffee cravings. Treat yourself to aMidnight Mocha Cold Brew Latte (RM13.80) or Midnight Mocha Nitro Latte (RM15.70).

Pair these with your choice of delicious new bagels (available from 2 July onwards), great for a light lunch or mid-afternoon break – try The OG Bagel baked with garlic, onion and parsley for a savoury bite or grab the Sambal Bilis Bagel for a spicy Malaysian twist (RM9.50 per piece or RM15 with Today’s Brew/Hot Tea).

And if that’s not enough, how about personalizing a favourite beverage? Now, customers have the option to upgrade their go-to Ice Blended® beverage with Cookies & Cream goodness – just ‘Add Cookies’! If it’s too hard to decide what to try first, fret not – these ready-to-order options are sure to be a hit – Hazelnut Cookies & Cream Ice Blended®, Single Origin Mocha Cookies & Cream Ice Blended® and Pure Single Origin Chocolate Cookies & Cream Ice Blended®!

Lastly, what’s summer without fresh fruits and beautiful flowers? The new Yuzu Apple Cake (RM13.95 per slice, RM139.90 for a whole cake) is a tangy yet luscious treat combining the delicate flavour of yuzu with apple in white chocolate, or be mesmerised by the beautiful Peach Blooming Tea (RM16 per pot for dine-in, RM50 per tin of five blooms). Finally, stay cool, hydrated and stylish with the latest selection of pretty Be Wild tumblers (ranging between RM75-148) for a delightful outlook of flowers wherever you go!

Enjoy all these and more to cool down, perk up or just give your family and friends a creamy treat with this Cookie Hour Promotion*, applicable at all operating stores in Peninsular Malaysia from 26 June – 10 July 2020! From 3pm-8pm, enjoy a buy 1 free 1 special on Mocha beverages, which consist of The Original Mocha Ice Blended® drink, Mocha Cookies & Cream Ice Blended® drink, The Ultimate Mocha Ice Blended® drink, Pure Chocolate Cookies & Cream Ice Blended® drink, Mocha Latte (hot and iced), Café Mocha and Moroccan Mint Tea Latte (hot and iced)!

*Terms and conditions apply

For more information about CB&TL’s latest offerings, news and promotions, follow the CB&TL Facebook page, www.facebook.com/CBTLMalaysiaPage or the CB&TL Instagram account @coffeebeanMY, or visit their website www.coffeebean.com.my 

7-Eleven Helps To Ease The Burden Of The Visually Impaired

By
Tan Heng Hong
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7-Eleven Malaysia General Manager of Marketing, Ronan Lee (left) handing over food supplies to representatives of Persatuan Orang-Orang Cacat Penglihatan Islam Malaysia (PERTIS).

KUALA LUMPUR, 29 JUNE 2020 – While social distancing has become the new norm for most of us, a community whose livelihood depends on the sense of touch is still significantly affected by this unprecedented situation even though Malaysia is now entering the Recovery Movement Control Order (RMCO) phase.

7-Eleven Malaysia recently carried out its latest corporate social responsibility (CSR) initiative in collaboration with its start-up, NGOHub by reaching out to the visually impaired communities that have been adversely affected following movement restriction measures implemented by the government due to the outbreak of the pandemic.

Acknowledging the challenges faced by these less fortunate communities, 7-Eleven Malaysia arranged for the distribution of food items such as rice, cooking oil, canned sardines, bread, instant noodles, coffee, tea and condensed milk to name a few to Persatuan Orang-Orang Cacat Penglihatan Islam Malaysia (PERTIS) and other selected charitable organisations of the blind that are located in the most affected areas to help ease their burden during this challenging period.

7-Eleven Malaysia General Manager of Marketing, Ronan Lee said: “Due to the social distancing rule brought about by the COVID-19 pandemic, it is with no surprise that people with disabilities are the most hard-hit communities as many of them have hardly earned a living. To alleviate their burden, we have decided to provide support and assistance in terms of essential groceries and food supplies to those in urgent need of assistance.”

“At 7-Eleven, we are committed to assisting the community we served in through various activities and campaigns. Driven by our CSR initiatives to contribute to the well-being of society, we believe it is important to get on the ground during this challenging period and ensure that these less fortunate communities are not neglected. We hope that this timely contribution will help to ease the burden of the less fortunate ones,” Lee added.

PERTIS Operations Manager, Zamzuri Ghani said, “Our membership has reached 2,100 people and most of them are facing the repercussions in the new norm due to social distancing requirements. The abrupt loss of income has also made it hard for them to go about their daily lives. Those who earn daily wage such as masseurs, buskers and petty traders are among the hardest hit.”

“They are in dire need of support and we are grateful for the assistance we received from members of the public to help ease their burden in trying times like these,” Zamzuri remarked.

Persatuan Orang-Orang Cacat Penglihatan Islam Malaysia (PERTIS) was established in 1996 and has branches in Kelantan, Terengganu, Pahang and Kedah with its main objective to provide people with impairment a chance to learn Braille code in the hopes to open the door to literacy, intellectual freedom and equal opportunity. Those who wish to contribute to PERTIS can contact 03-4021 2631 or visit their website at www.pertis.com.my to learn more.

First drone delivery of pizza in Thailand carried out

By
Tan Heng Hong
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Image from Minor Food

The Pizza Company, the largest pizza chain in Thailand, has piloted drone delivery of pizza for the first time in the country.  According to Minor Food Group Public Company Limited, “the goal is to deliver efficiently and rapidly to customers covering a wider area even during peak traffic hours.”

The pizza chain is said it is “proactively researching and preparing for the best delivery experience to our customers. This includes, but is not limited to, studying the relevant laws and regulations around customer privacy and safety, and we are also running tests such as operational control of drones during varying weather conditions.”

Drone delivery of food will be a game changer for the foodservice industry but regulation will be a barrier for now.

Vietnamese retailer Bách hóa XANH sells safe, traceable fresh vegetables

By
Tan Heng Hong
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Bách hóa XANH (BHX), a grocery retailer owned by Vietnam’s Mobile World Investment, has started selling safe vegetables from 4K Farm, a member of Mobile World. 4K Farm’s vegetables are fully traceable with information about the farmer’s name, seed type, sowing date and harvest date. Traceability is important to guarantee food safety.

4K Farm’s vegetables adhere to the “4 No” policies of zero pesticide, GMO, preservatives and growth substances, which are important promises deliver safe vegetables to end consumers. The fresh vegetables – Chinese mustard, bok choy and young mustard greens – can be purchased in store and online.

https://youtu.be/yrfVw77oBvo

Four farmers have participated in the program and more are expected to join. Most of the farmers are living in Chau Pha – Ba Ria Vung Tau Province close to Ho Chi Minh City. The goal for 2020 is to increase the farming area to produce around 210 tons of vegetables per month, representing 20% of the retailer’s vegetable supply in Ho Chi Minh City.

At the end of April 2020, BHX operated 1,234 stores of which 770 were provincial stores and 219 large-scaled outlets.

New ready-to-cook Yummy Choice from Indomaret

By
Tan Heng Hong
-

Yummy Choice, the ready-to-eat range of the Indonesian minimarket chain Indomaret, now comes with a ready-to-cook option. The new marinated spicy fried chicken Ayam Goreng Sambal Penyet targets the growing in-home eating occasion as more consumers dine at home following the outbreak of COVID-19.

The ready-to-cook pack contains 5 pieces of chicken and the spicy sambal penyet sauce. Consumers just need to fry the chicken and heat up the sauce to serve.

TH true Nut now with red rice

By
Tan Heng Hong
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Image from TH true Nut

Vietnam’s TH true Nut range has expanded to red rice (gạo lứt đỏ). The range has been tapping into various plant-based ingredients including pistachios, turmeric, walnut, almond and macadamia nuts. The recent launches of red rice and turmeric are blended with walnut and macadamia for additional nutrients and taste. The 180ml drink has 1.4g/100g of protein and 55.1kcal/100g of energy.

TH true Nut Red Rice contains fresh milk from TH and is sweetened with dates that are low in GI and fat and rich in iron, selenium, potassium and antioxidants. The drink also contains omega 3, 6, and 9, fibre and vitamin B2, vitamin B6 and manganese.

We have seen a lot of new innovation with rice as the key ingredient in Vietnam in categories ranging from plant-based drinks, tea to yogurt with consumers turning to brown rice for slimming and for general well being.


Lan Fong Yuen offers Sakura scented milk tea

By
Tan Heng Hong
-

Lan Fong Yuen Sakura Blossom Coffee & Milk Tea is now available at 7-Eleven stores in Singapore. The iconic coffee and milk tea blend from the renowned Lan Fong Yuen café in Hong Kong, now infused with the sweetness of sakura blossoms. The drink retains its classic creamy goodness with a touch of flowery goodness.

Floral flavour is ⁣⁣trending in beverage at the moment. We expect there will be a lot more floral-inspired flavour innovation in the near future.
⁣⁣

All Hail Liverpool FC – the Champions of England!

By
Tan Heng Hong
-
To celebrate Liverpool FC’s historic win, Carlsberg Malaysia is rewarding fans with the Red Champions Kit – a virtual Red Keg with 100 redeemable draught beers that comes with two limited-edition Liverpool FC Carlsberg glasses

Carlsberg Malaysia celebrates Liverpool FC’s historic and long-awaited
league win with an exclusive Red Champions Kit just for fans

SHAH ALAM, 26 June 2020 – This year, Liverpool FC will make Premier League history by lifting the trophy for its very first time since the league began in 1992.

During the 2019/2020 season, Liverpool FC stunned football fans with an electrifying run of 18 consecutive wins, an unbeaten 22 consecutive home wins and a record 25-point lead in the table before the season was suspended due to the global Covid-19 pandemic, a wise move for health and safety but a disappointment to fans who thought the chance for a long-awaited crowning would prove elusive if the season was ultimately cancelled.

However, since the season’s resumption, the Reds have won the title with seven matches to spare when Manchester City dropped points at Chelsea last night and after Liverpool FC’s victory over Crystal Palace on Wednesday evening. It is an incredible milestone for the Reds who now have a confirmed and unassailable lead towards lifting the coveted Premier League championship trophy.

To celebrate Liverpool FC’s historic and well-deserved Premier League win, Carlsberg Malaysia is giving fans a chance to raise their glasses towards Probably the Best Football Club in the World with the Red Champions Kit – a virtual Red Keg they can purchase for RM500 that comes with two limited-edition Liverpool FC Carlsberg glasses and 100 Carlsberg beers they can redeem and share at participating bars, restaurants and bistros nationwide together with friends and fellow supporters of the Reds.

The virtual Red Keg is limited to the first 100 fans only who are registered users of Adopt a Keg, another initiative by Carlsberg Malaysia that rewards consumers with free draught beer at participating outlets, helping F&B businesses come back stronger when the social distancing restrictions are lifted.

Virtual kegs from Adopt a Keg and the Red Champions Kit can be redeemed at up to 10 glasses a time from participating outlets, and virtual keg balances can also be shared digitally with other users on Adopt a Keg.

Stefano Clini, Managing Director of Carlsberg Malaysia, said, “Since the inception of the Premier League in 1992, Carlsberg has stood with Liverpool FC from the very beginning with the longest partnership in league history – currently 28 consecutive seasons! To reward the loyalty of

Carlsberg and Liverpool FC fans as well as our trade customers who have supported our winning drive and Probably the Best Beer in World that ‘Just Keeps Getting Better’, the introduction of this exclusive virtual Red Keg commemorates our partnership with Liverpool FC so fans can share and celebrate responsibly together with supporters throughout Malaysia in anticipation of that momentous trophy lifting next month.”

Leading up to Liverpool FC’s definitive league win, Carlsberg also rewarded die-hard fans through a contest on its Facebook page where the 30 most creative photo and caption submissions won a virtual keg of 100 Carlsberg beers each to share. The contest ran from 15 to 21 June collecting heartfelt fan tributes and memories from all over Malaysia celebrating Liverpool FC’s historic march towards victory.

Not long after Carlsberg announced its record-breaking sponsorship of Liverpool FC last year to an extended 31 consecutive seasons, Liverpool had an iconic European Cup triumph in June 2019 in the finals against Tottenham Hotspur FC. The win was made sweeter with the introduction of the limited- edition Carlsberg Red Barley, a visually stunning beer where the bottle, label, cap, and even the beer itself is a crimson red, created as a homage to legendary manager Bill Shankly’s winning inspiration to have his players wear all red.

Carlsberg Malaysia encourages consumers to celebrate responsibly by not drinking and driving and practicing social distancing when enjoying their virtual Red Keg and Adopt a Keg redemptions, which are only open to non-Muslims above the age of 21 years.

For more details, visit the Carlsberg MY Facebook page at www.facebook.com/CarlsbergMY or www.probablythebest.com.my. Fans wishing to register for Adopt a Keg can do so at
adoptakeg.carlsberg.com.my.

Dare to try petai ice cream?

By
Tan Heng Hong
-

Frozen Artisans Ice-Cream, a shop offering freshly made Australian-style inspired desserts, has a thought-provoking petai ice cream. The new offering is described as

“Get your noses and taste buds ready for a unique gastronomic experience! This lastest Petai Ice Cream is delicately flavoured with aromatic petai and rich vanilla ice cream, it’s a creation once tried, forever a fan!”

The petai ice cream is available for dine-in or take away at SS2 PJ, Paradigm Mall PJ or Bangsar Telawi. Petai Ice Cream Tub (600ml) is also available for purchase online for RM 39.90.

Mie Sejati offers authentic taste of Makassar

By
Tan Heng Hong
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Mie Sejati is offering instant noodles with the authentic traditional taste of Makassar. The three flavours unique to Makassar are Toppa Lada (Savoury Spicy Beef), Pallu Mara (Sweet Milkfish in Sour Broth) and Pallu Kaloa (Savoury beef in Kluwak Broth). Kluwak (Pangium Edule) is a spice used in Indonesian cooking.

Innovating with local flavour is an ongoing trend in the instant noodle category. The new Mie Sejati’s instant noodles with Makassar flavours will prompt established players to explore more unique local flavours beyond the usual.

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