Hello! Fiber, a new drink with 6,000 mg of fiber and low calories, has been launched in Thailand. Each bottle is low in sugar and only has 90 calories. Hello! Fiber is positioned as an in-between meal drink. It contains basil seeds with improved chewability, satiety and digestion. Hello! Fiber is made by Tofusan, which is better known for its soy drinks.
Hello! Fiber is available at 7-Eleven for a price of THB 15 (USD 0.47).
Ete Ice Cream from Chiang Mai, Thailand has debuted an interesting ice cream. The Star gooseberry and chili salt sauce ice cream combines the Thai flavours of sour, sweet, spicy in an ice cream to give consumers a taste of Thai.
The company has also recently introduced Boran waffle chocolate ice cream to the delight of consumers.
To reinvigorate Mizone’s performance in the water plus segment in China, Danone has introduced Mizone + in three variants. Each variant is marked by a distinct Chinese character that represents the essence of the product. Three three variants comprise “Energy” (ĺ ), “Strive” (ćź) and “Light” (轝), each formulated with ingredients that deliver specific performance. The English terms are loosely translated from Mandarin.
Energy has ginseng for mental alertness, Strive contains taurine to overcome all challenges and Light has fibre to improve digestion. The fibre drink taps into the growing interest in digestive health. Brands are increasingly focusing on fibre-enriched beverages to meet such demand.
Mizone + is priced at around CNY 6.00 per bottle.
Fraser and Neave (F&N) has launched 100PLUS Active Tasty Lemon in Myanmar during the first week of March 2019 to coincide with the summer season. The drink is specially formulated based on Myanmar consumer preference for a sour taste, lemon flavour and the yellow colour.
âWhile 100PLUS has a strong association with sports and active lifestyle, we have listened to another group of consumers â the busy students and professionals, who desire a hydration beverage which satisfies their palette,â said Freddy Oh, country manager of F&N Myanmar reported Myanmar Times.
100PLUS Active Tasty Lemon is priced at MMK500 (USD0.33) per 380ml bottle and will be available for purchase nationwide from March 2019.
Myanmar Carlsberg Co., Ltd. has launched Black Eagle Stout on 26 February 2019. The extra strong beer has 8.8% alcohol by volume (ABV) to give “consumers the right hint of the buzz in the moment of drinking, and stress the night to the right direction for a re-energized tomorrow,” according to the press release. Â
Black Eagle Stout is available in the local market from 1 March 2019 in draught, 330ml cans and 500ml cans. The beer has a balanced bitter and sweet taste.
We feel that Black Eagle Stout can play a strong role engaging with Myanmar consumers who need an affordable extra strong beer. We see parallels with San Miguel’s Red Horse (8% ABV) in the Philippines where the brand together with San Miguel Pale Pilsen are the top selling brands there.
Gardenia, the top-selling packaged bread in Malaysia, has made available its butter sugar cream roll. This product is nothing special as competitors have already introduced it.
A netizen left an interesting comment on the Gardenia Facebook page saying the bread company should introduce limited edition red velvet flavour and he will definitely purchase it.
His comment alludes to the fact that innovation is slow at the Gardenia Malaysia team. There is so much more Gardenia can do to bring enjoyment to consumers with new and innovative products.
Mighty Bakery, the maker of Mighty White packaged bread, has unveiled a foodservice-inspired Flossy Bun Original Chicken Floss Bun with Sambal Nasi Lemak in Malaysia. The sambal made from chilies, spices, herbs, and aromatics gives the bun the extra spicy taste.
Nowadays, brands are tapping into nasi lemak to spice up their products. The new Flossy Bun is not an exception. We expect more nasi lemak-inspired creations in other food categories.
KLANG, 22 MARCH 2019 â To commemorate World Down Syndrome Day, which falls on 21 March every year, 7-Eleven Malaysia recently organized a tele-match at Persatuan Penjagaan Kanak-Kanak Cacat Klang (PPKKCK), Selangor with the help of NGOHub Asia.
PPKKCK was founded by chairman and founder, N. Morgun in 1991. With a brother who has special needs himself, Morgun was encouraged to work with and provide for children with special needs at a young age. Through humble beginnings and with his own savings 19 years ago, Morgun now has established a centre to house 84 multiracial special children diagnosed with Down syndrome, cerebral palsy, autism, muscular dystrophy, and many other disabilities. The centre is currently caring for these children with the assistance of physiotherapists and caretakers.
The tele-match consisted of various activities that would help with their motor skills, teach them self-grooming skills and encourage teamwork. In the spirit of âEveryone is a Winnerâ, each participant was awarded with a gold medal and goodie bag containing toys, snacks and beverage. The event ended with a delicious spread during tea time.
A thankful Morgun said, âThank you to 7-Eleven Malaysia and NGOHub Asia for their efforts in bringing joy to the kids and raising awareness on children with special needs, be it Down syndrome or autism, amongst others. With this I hope that the public know that they are always welcomed to volunteer and organize activities for the kids to enhance and boost their morale.â
7-Eleven Malaysia General Manager of Marketing, Ronan Lee expressed, âWe are glad to have organized these games for the children as they seemed to have enjoyed it very much. It is a great opportunity for us as interact and get to know the children better. We wanted to make everyone feel like a winner, which is why we rewarded each participant with a medal and goodie bag. Seeing the smile etched out on their faces sure make our efforts worthwhile.â
Every year, PPKKCK organizes a charity bazaar selling various pre-loved items, handicrafts, childrenâs books, food, clothes and many more. Interested supporters may visit them on 1 May 2019 at 4, Kampung Raja Uda, Lorong Bunga Raya, 42000, Pelabuhan Klang, Selangor or contact 012-3915893.
About 7-Eleven Malaysia
7-Eleven Malaysia Holdings Berhad through its subsidiary 7-Eleven Malaysia Sdn. Bhd. is the owner and operator of 7-Eleven stores in Malaysia. Incorporated on 4 June 1984, 7-Eleven Malaysia has made its mark in the retailing scene and has been a prominent icon for over 35 years. 7-Eleven Malaysia is the pioneer and largest 24-hour standalone convenience store operator in Malaysia with over 2,290 outlets nationwide and serves more than 900,000 customers daily. 7-Eleven stores can be found across bustling commercial districts to serene suburban residential compounds throughout Malaysia, from petrol stations and LRT stations to shopping malls and medical institutions. 7-Eleven is Always There For You.
Malaysia the first to launch this refreshing semi-sweet cider outside of Europe, a revolutionary cider by Malaysiaâs No. 1 Cider â Somersby
Kuala Lumpur, 20 March 2019 â Somersby unveiled its latest product innovation, the Sparkling White cider, to complement its other elegant pink Sparkling RosĂŠ. This golden hued semisweet cider is full of tingling live bubbles and exhibits a fruity white wine aroma. Malaysian cider lovers are the privileged ones to first savour this new sparkling cider in Asia, outside Europe.
Suitable for different occasions as an aperitif, Somersbyâs Sparkling White offers the same flavours and structures of white wine and keeps the familiar refreshment you can expect from Somersby.
Wine and cider lovers can now enjoy Somersby Sparkling White, a bubbly cider that has a sophisticated personality which is less sweet, without a hint of acidity. Because it is easy on the palate, this bubbly aperitif is the perfect alternative to wine or champagne, and pairs well with seafood, white meat, ham and cheese.
Dressed in style, Managing Director Lars Lehmann said: âSomersby, the No.1 cider in Malaysia, is again leading the category with its latest innovationâ Sparkling White to drive excitement and consumption. It is a refreshing semi-sweet cider full of tingling live bubbles with a fruity white wine aroma. This product innovation has the best of both worlds â the refreshment of a cider combined with the taste of white wineâ.
To introduce its latest innovation, Somersby âwinedâ and dined guests to a night of gold and glitter blush at The Majapahit @ Marc Residence, KLCC. Ambiance decorated in glittery gold and LED lights created a stunning effect of elegance to capture the perfect mood.
Guests were served chilled Somersby Sparkling White in an elegant stemmed glass throughout the night paired with a smorgasbord of delicacies made up of oyster, shrimp, cold cuts, cheese and a selection of crusty bread. And for that right mood, guests were entertained to a variety of jazz numbers by a classy jazz band.
This crisp and refreshing bubbly now joins Somersbyâs other variants like Apple, Blackberry, Elderflower Lime and Sparkling RosĂŠ, expanding Malaysiaâs No.1 cider variety.
The Somersby Sparkling White is available in single bottle or 4-bottle pack in major supermarkets, hypermarkets and selected pubs, bars and restaurants. Somersby Sparkling White retails at a similar price point to other Somersby variants. It is best consumed chilled in a bucket and savoured in a wine glass for that elegant experience.
Learn more about the newest member of the Somersby family on www.facebook.com/SomersbyMy or www.carlsbergmalaysia.com.my.
About Somersby Sparkling White
Somersby Sparkling White is a refined semi-sweet apple rosĂŠ cider that is full of tingling live bubbles with a fruity white wine aroma. Elegantly designed with 4.5% alcohol, it has the same grown up flavour and structure as sparkling wine, at the same time, keeping the familiar refreshing taste you can expect from Somersby. Designed to appeal to a more mature palette, Somersby Sparkling White is best served chilled in wine glasses and bottles placed in buckets to deliver a premium experience. Malaysia is the first country outside of Europe to launch this innovation.
About Somersby
Somersby is the bestselling cider in Malaysia*. It is a refreshing alcoholic drink made from real fruit juices and natural fruit flavouring. Best served over ice, Somersby Cider, with 4.5% alcohol, is sweet and refreshing with no beer after-taste. It is an easy drinking alternative to beer with sparkling bubbles, making it the perfect alcoholic beverage to enjoy at any moment of the day, Somersby Cider contains no artificial sweeteners, flavours or colourings and it is available in Apple and Blackberry variants. *Source: National Key Retailersâ Scanned Data: Janâ18 â Decâ18
Carlsberg offers refreshing Carlsberg Smooth Draught and amazing prizes to be won by golfing fans
Shah Alam, 21 March 2019 â Golfing fans anticipating the finals of the Maybank Championship 2019 this weekend will get a refreshing break from the hot weather and hotter gameplay with Carlsberg bringing Probably The Smoothest Beer in the World â Carlsberg Smooth Draught â right next to the pro golfing action on the green.
Fans will get to enjoy refreshing pints of Carlsberg from the Carlsberg Smooth Draught bars located at the Grandstand, The Village, The Garden, and VIP areas located at the Pavilion and Maybank Cardholders Lounge.
Also, look out for the giant cans of Carlsberg Smooth Draught for a chance to Spin and Win amazing prizes. Itâs easy: just scan the QR code and spin the digital wheel to win prizes including a limited-edition USB cable, Probably The Best Brewery Tour to Carlsberg Malaysia in Shah Alam, and the chance to play in the 26th Carlsberg Golf Classic â Probably The Best Golf Tournament â happening in July.
The lovely Carlsberg Smooth Draught brand ambassadors will also be offering fans a taste of Carlsberg Smooth Draught throughout each day of the tournament, where they can also compete to âPOPâ a draught the loudest to win even more samples of Carlsberg Smooth Draught.
Lars Lehmann, Managing Director of Carlsberg Malaysia, said, âCarlsberg Smooth Draught â Probably The Smoothest Beer In The World â has been a growing favourite of golfers with its easy-to-open âPOP Capâ which is perfect to enjoy right on the green without a bottle opener. For the Maybank Championship, we are giving fans the chance to âPOPâ a draught anywhere while catching the action of the prestigious professional championship happening this weekend.â
âGolfers and golfing enthusiasts can look forward to more chances to âPOPâ a draught on the green this year, including at our very own Carlsberg Golf Classic which holds the record as the biggest and longest-running amateur golf tournament in Malaysia,â he added.
Fans can also look out for the Somersby Kombi mobile pop-up bar now offering the newlylaunched Somersby Sparkling White, a bubbly, semi-sweet cider with a fruity white wine aroma. Golf enthusiasts at the Maybank Championship will be among the first in Asia to savour this new sparkling cider, outside Europe.
