Dousoul, a new premium soy milk brand, has been launched in Thailand at the Makro “Dairy Destination” event. Sold at Makro (1L), Lotus’s (1L and 300ml) and 7-Eleven (300ml), Dousoul uses non-GMO soybeans grown in the rich black soil of Heilongjiang, a province in Northeastern China.
Dousoul is available in traditional and honey-flavored soy milk flavours. The inclusion of honey in soymilk makes it a fascinating choice.
Ajinomoto (Thailand) Co., Ltd., has recently launched new addition to its aminoVITAL range. The new amino acid supplements to support athletes and fitness enthusiasts include:
In another development, Ajinomoto is marking its 65th year of enhancing the nutrition and health of Thais with the “aminoVITAL Run 2025”. Scheduled for Sunday, February 9, 2025, at Thammasat University, Tha Phra Chan, the race offers a scenic route through Bangkok’s iconic landmarks, promising an unforgettable experience for all attendees.
Register now at run.checkrace.com/event/amino2025 until January 17, 2025.
Chao Sua, the famous meat snack brand in Thailand, has launched its latest innovation ready-to-rat crispy pork sausage. The new Crispy Chinese Pork Sausage can be enjoyed with hot rice, as a main dish ingredient, or as a quick snack. This meat snack product is available in a 20-gram pack for THB 30, at all 7-Eleven stores, supermarkets and nearby retailers.
This innovation transforms a traditionally cooked meat product into a ready-to-eat snack.
KUALA LUMPUR, 10 DECEMBER 2024 – With the festive season fast approaching, Cinnabon Malaysia, operated by AC Hesed Group, is delighted to unveil the Lotus Biscoff Series! Launched in official collaboration with Lotus, this Series comprises of one Cinnabon and two drinks, imbued with delicious Lotus Biscoff.
First in the Series is the brand-new Lotus Biscoff Cinnabon! This indulgent creation combines Cinnabon’s iconic and world-famous cinnamon rolls, with the caramelised richness of Lotus Biscoff. Specifically, Cinnabon Malaysia has innovated a Lotus Biscoff flavoured cream cheese frosting, which tops its classic cinnamon rolls, along with decadent caramel and Lotus Biscoff cookie crumbs. This combination promises an unforgettable treat for family and friends.
Available in classic and mini sizes, these limited-time Lotus Biscoff Cinnabon offer a delightful blend of comfort and festive flair, making it ideal for solo indulgence or sharing. They are perfect for bringing Cinnabon’s magic into your holiday gatherings.
The Lotus Biscoff Series also includes two sumptuous new, Biscoff-filled drinks: the Lotus Biscoff Latte and Lotus Biscoff Chillatta®! These drinks prominently feature the distinct tastes of Lotus Biscoff and promises to be a warm and comforting delight to anyone who tries them.
“We’re thrilled to bring this fresh and delicious twist to Malaysians, allowing them to savour new indulgent experiences close to home. With our ongoing expansion across Malaysia, we hope to create the best taste experiences for our fans, and we look forward to everyone sharing more sweet moments with us,” said Andy Chaw, Founder of AC Hesed Group.
The Lotus Biscoff Series joins Cinnabon Malaysia’s fan-favourite lineup, including the Classic, Chocobon, and Caramel Pecanbon. You can also enjoy Cinnabon’s signature Roll-on-the-Go, Classic hand-squeezed Lemonade, espresso-based drinks, and blended Chillattas®.
In addition to this new flavour, AC Hesed Group has been continually expanding Cinnnabon’s presence across Malaysia. Currently, Cinnabon operates at The Exchange TRX, Nu Sentral, Sunway Pyramid, and IOI City Mall, with plans to open more outlets soon, making these indulgent treats more accessible to Malaysian fans. In particular, fans can look forward to new Cinnabon outlets at AEON Tebrau and KLCC very soon!
Visit Cinnabon stores at The Exchange TRX, Nu Sentral, Sunway Pyramid, and IOI City Mall during their operating hours from 10.00 am to 10.00 or follow Cinnabon Malaysia on Instagram and Facebook for more updates.
About AC Hesed Group
AC Hesed Group’s goal is to bring luxurious and delicious treats from around the world to Malaysia, Southeast Asia, and beyond. With a presence in Malaysia, Singapore, and Indonesia, AC Hesed Group is home to a growing portfolio of internationally beloved food and beverage brands from around the world. In Malaysia, its current brand portfolio includes Cinnabon (USA); 108 Matcha Saro (Japan); and Ben’s Cookies (UK). When bringing these delectable treats into new markets, AC Hesed Group is committed to ensuring that all products maintain the same quality, taste, and standards as those in their place of origin. In other words, AC Hesed Group’s goal is to give those in their communities the opportunity to taste and enjoy the best sensations that the world has to offer, from the comforts of their home. To ensure these standards of met, AC Hesed Group imports all core raw materials in their products straight from their source. For example, Ben’s Cookies’ cookie dough is imported directly from the United Kingdom, and 108 Matcha Saro’s desserts and treats contain ceremonial grade Uji Matcha, imported directly from Kyoto, Japan. With relentless dedication and commitment, AC Hesed Group aims to expand to over 100 stores in Malaysia in the next three years.
Finally, aligned with its mission to bring delicious treats to the region is the hope to provide homes to similar businesses. This formed the motivation for AC Hesed Group to venture into freehold, food industries commercial property development. AC Hesed Group and their dedicated team look forward to serving you soon.
Lay’s, the popular crispy potato chips by Pepsi-Cola (Thailand) Trading Company Limited, has announced the five fan-nominated flavours that will make a triumphant return and win the hearts of Lay’s fans once again.
From the ten fan-nominated flavors, the top five that everyone voted to bring back are (in bold):
Pepsi-Cola (Thailand) has created more than 201 unique flavours in the past 30 years.
This marketing campaign provides valuable insights into Thai consumer tastes.
M&M’s and global lifestyle brand kate spade new york have collaborated for this Holiday season with limited-edition candy-themed collection. The collection features a range of accessories, including handbags, phone cases, jewelry, and home goods, all adorned with M&M’s characters.
In Singapore, the limited-edition M&M’s x Kate Spade New York collection, priced from SGD140 to SGD740, will be available at specialty stores islandwide.
In Thailand, consumers can experience the M&M’s x kate spade new york Statement Candy Pop-up at Table of Contents café (@tableofcontents.toc) in Banthat Thong. The launch event featured a colourful fashion show by the 4EVE girls, showcasing seven coats inspired by the iconic chocolate balls.
The exclusive dessert and beverage menus includes M’acaron, Fun Filled Fresh Cream Cookie, Statement Candy Brownie, M’ilk Slushy and M’Smore Hot Chocolate Peanut.
ZUS Coffee has launched the Brownie Series to encourage consumers to chill this December. The Brownie Series are available from 9 December 2024 and come in the following variants:
Along with the launch of the Brownie Series, the homegrown coffee chain is leverage the capybara appeal with limited-edition capybara merchandise such as stickers and the Bulu Bulu Cup Sleeve.
Beverage chains often use cute animal mascots, like Thailand’s Moo Deng, which is a cute pygmy hippopotamus from Thailand, alpacas and capybaras, to attract customers.
Nissin has collaborated with Japanese “fast-steak” restaurant franchise Pepper Lunch to launch Pepper Lunch Bowl Noodles in Singapore. The new offerings come in two popular Pepper Lunch signatures:
Nissin has been collaborating with various brands in Singapore as a strategy to engage with the local audience with new and interesting flavours. The latest partnership taps into Pepper Lunch, the original fast casual Japanese DIY concept restaurant, serves sizzling and delicious meals. They currently operate 11 restaurants and 12 express outlets in Singapore.
Nissin has also launched Pepper Lunch Bowl Noodles in Thailand.
Osotspa Public Company Limited has launched its newest M-150 Sparkling flavour Muscat Fizz. In collaboration with the popular Korean lifestyle YouTubers, Jung and Cullen, this limited co-creation delivers a refreshing and delicious new taste in every can. Jung and Cullen worked closely with the M-150 Sparkling team to develop a formula that they believe their fans will love.
Muscat Fizz was inspired by Jung and Cullen’s shared love for the sweet and fragrant flavour of Muscat grapes.
The new M-150 Muscat Fizz has zero sugar and is fortified with vitamins B3, B6, B12 and taurine to boost energy and vitality. It is available at 7-Eleven stores in Thailand.
More brands can tap into the co-creation trend with popular YouTubers to engage the celebrities’ strong fanbase. This strategy allows popular personalities to gauge consumer interest in their potential food and beverage ventures.
Pizza Hut in Thailand is tapping into the supersized indulgent food trend with the launch of Oh My Cheese!, which is loaded with over half a kilogram of premium cheese. Consumers can indulge in the goodness of mozzarella, the rich flavour of parmesan and the satisfying stretch of cheese slices in every bite. This special pizza is available for just THB 459 and only until 31 January 2025. Oh My Cheese! pizza cannot be customized with different toppings or crusts.
The pizza chain also offering the Super Limo, which is one-of-a-kind box comes packed with 8 popular pizza slices and 5 delicious sides.
