InnerShine® is set to bring you a natural glow and elegance with its latest collaboration with Bella Ammara, a popular Muslimah fashion brand touted for its chic minimalistic styles and classy fabrics.
Consumers can now look forward to owning a Bella Ammara hijab worth RM65 with the purchase of InnerShine® range of beauty drinks made from nature’s best to nourish you from within.
With five attractive colours to choose from – Royal Purple, Salmon Pink, Cream, Maroon and Black – collect one or more colours from now until December while stocks last. The Maroon and Black hijab is exclusively available at Watson’s while the Salmon Pink and Cream hijab is available at Guardian.
The redemption is applicable with the purchase of a 24-bottle pack or two 12-bottle packs of InnerShine® Prune Essence or InnerShine® Berry Essence at selected pharmacies nationwide.
The InnerShine® range of beauty drinks is made from premium fruits and natural goodness to nourish the body from within. Harnessing the power of nature, the natural fruit essences are gentle and safe for daily consumption.
InnerShine® Prune Essence is a natural prune concentrate enriched with soluble dietary fibre to gently detoxify the body and promote a healthy digestive system, allowing the body to absorb nutrients better. Rich in antioxidants to help combat free radicals, regular consumption of this beauty drink helps your skin maintain a youthful complexion.
Revive tired eyes with InnerShine® Berry Essence that contains all the essential nutrients needed to bring that little sparkle back in the eyes. Made from an exclusive blend of acai berries, blueberries, blackcurrants, chokeberries, cranberries, elderberries and strawberries, this delicious mix of seven premium berries is rich in antioxidants properties to combat free radical damage while relieving tired eyes, improve blood circulation and reduce fatigue.
Visit your nearest pharmacy now or call BRAND’S Customer Care Line at 1-300-228-300 or visit InnerShine Club on Facebook for promotion details.
Jakarta – 19 October 2017, PT Nippon Indosari Corpindo Tbk. (ROTI), has recently reached a definitive agreement with Korea’s leading coffee franchise in the global market, Caffebene (카페베네). The agreement will grant the Company an exclusive right to supply cakes and pastries in 576 Caffebene outlets in South Korea in December 2017, under the CaffeBene by Sari Roti brand.
The initiative brings together two strong businesses in food and beverages from two large markets in Asia, to deliver high quality and delightful products to win the hearts of Caffebene’s customers in Korea. CaffeBene by Sari Roti products will be available in all Caffebene outlets in Korea that also sell brewed coffee, espresso drinks, hot and cold beverages, sandwiches and bagels.
Sari Roti has the biggest market share in Indonesia, with a broad range of products, consisting of white bread, sweet bread, as well as cakes that are enjoyed by Indonesia’s consumers for more than 22 years. Meanwhile, Caffebene, starting its domestic coffee franchise business in 2008, has gone worldwide, with presence in 14 countries and 129 stores around the world.
“We are pleased that Sari Roti is now the exclusive supplier of cakes and pastries to Korea’s leading coffee chain, Caffebene. With the introduction of CaffeBene by Sari Roti products, our company will be a step closer to become the leading baking goods manufacturer in Asia by 2025,” said Wendy Yap, President Director and Chief Executive Officer of PT Nippon Indosari Corpindo Tbk.
The agreement with Caffebene marks ROTI’s second foray in the global market, following its entry to the Philippines in 2016, by establishing a joint venture with Monde Nissin Corporation, called Sarimonde Foods Corporation.
About PT Nippon Indosari Corpindo Tbk.
PT Nippon Indosari Corpindo Tbk. (BEI: ROTI) is a bread manufacturing and distribution company established in 1995. The Company is committed to continuously produce and distribute a wide range of products, which are halal, with high quality, hygienic, and affordable for all Indonesian consumers through the Sari Roti brand. The Company implements the ISO standard of Food Safety Management System and Quality Management System. Currently, its 10 factories are located in Bekasi (Cikarang and Cibitung), Pasuruan, Semarang, Medan, Palembang, Makassar, Cikande, and Purwakarta, with production capacity of more than four million pieces of bread per day. All Sari Roti products have been registered in the Indonesia’s National Agency of Food and Drug Control (Badan BPOM Indonesia) as well as certified Halal by the Indonesian Ulema Council (Majelis Ulama Indonesia). In 2016, the Company and Monde Nissin Corporation set up a joint venture called Sarimonde Foods Corporation in the Philippines. Visit www.sariroti.com for more details about the Company and www.rotinyaindonesia.com for Sari Roti’s newest products.
PT Gardenia Makmur Selaras, first launched in 2016, has enriched its Prime Bread range in Indonesia with wholemeal cream roll (roti gandum). Available since September 2017, the wholemeal cream rolls come with wheat bran (tepung kulit gandum) to provide the rolls with better texture and a healthier choice.
Main ingredients
The key ingredients in the Prime Bread Roti Gandum Isi Krim Rasa Keju (Prime Bread Wholemeal Roll with Cheese Flavour) are wheat flour (tepung terigu), water (air), sugar (gula pasir), shortening (lemak reroti), cheese (keju), fructose syrup (sirup fruktosa), potato starch (tepung kentang), wheat bran (tepung kulit gandum), margarine (margarin), gluten flour (tepung gluten), yeast (ragi), whey powder (whey bubuk), emulsifier (pengmulsi), skim milk powder (susu skim bubuk), salt (garam), cheese powder (bubuk keju), preservatives – calcium propionate and calcium sorbate (pengawet – kalsium propionat dan kalium sorbat), vitamin and minerals (vitamin dan mineral), artificial cheese flavour (perisa artifisial keju) and flour treatment agent (perlakuan tepung).
The wholemeal cream rolls comprise cheese flavour and roast beef flavour (sapi panggang). Each comes with a net weight of 50g and is priced at IDR 3,500 (USD 0.26).
In addition to the two new wholemeal cream rolls, Gardenia Makmur Selaras introduced a new strawberry yoghurt flavour in September 2017 to bring the total number of cream roll variants to five. The existing four cream rolls comprise vanilla, corn cream, chocolate and caramel margarine.
Wholemeal cream roll launched in Singapore in February 2017
In Singapore, Gardenia introduced the Gardenia Dual Cream Wholemeal Cream Rolls with the fusion of two cream flavours of Cranberry & Vanilla, and Peanut Butter & Caramel in February 2017.
The Gardenia Enriched Cranberry & Vanilla Wholemeal Cream Roll and Gardenia Enriched Peanut Butter & Caramel Wholemeal Cream Roll are packed with a generous dose of dual cream and each wholemeal bread roll is made with super fine and soft wholemeal flour and enriched with vitamins B1, B2 and B3.
In Malaysia, Gardenia has yet to introduce wholemeal cream roll.
Prime Bread sold exclusively in Indomaret
Indomaret devotes three shelves for bread and bread products – Prime Bread, Sharon, Sari Roti and Mr Bread.
Prime Bread is exclusively distributed by PT Indomarco Prismatama and sold in Indomaret minimarkets across Indonesia. Mr Bread is made by PT Indoroti Prima Cermerlang, founded in October 2015 and is likely to be affiliated with Indomarco Prismatama.
Yamazaki MyRoti is sold in Alfamart, while Sharon is available in both Indomaret and Alfamart.
A Rabobank report in 2016 has revealed minimarket has become a major channel for the bakery category in Indonesia with minimarket’s share of sales reaching that of independent grocers in 2015.
The Jakarta Post in June 2016 reported bread sales at Indomaret grew by 25-30% year year in the past five years in value and volume citing Haliman Kustedjo, president director of Indoritel Makmur International, the parent company of Indomarco Prismatama, which runs the Indomaret minimarket chain.
In the first three months of 2016, sales of Sari Roti and Mr Bread in Alfamart stores surged by 84.2% year-on-year, while private label bread sales in the minimarket chain rose 81.3%, reported The Jakarta Post.
Indomaret is significant for Sari Roti
Source: BCA Sekuritas – 11 August 2017
An equity research report by BCA Sekuritas citing PT Nippon Indosari Corpindo (Sari Roti) data shows Indomaret is an important sales channel for Sari Roti in the modern trade. Indomaret’s share of sales for Sari Roti at 39% in 2016 was much higher than Alfamart at 26%. The combined contribution of the two of the country’s dominant minimarket chains towards Sari Roti’s revenue in 2016 stood at 64%.
What Mini Me thinks
It is all eyes on minimarket as growth of convenience store has stalled following the collapsed of 7-Eleven. Other growth venues for large packaged bread companies include traditional trade, which is dominated by smaller players and direct sales (online and door-to-door).
With an affordable price, cream roll is a segment that has potential to grow for on-the-go consumption and Prime Bread is in the forefront to ride that growth.
After having South Korean heartthrob actor Lee Min Ho starring in its television commercial in 2016, Indonesia’s Luwak White Koffie introduced a new ready-to-drink white coffee in May 2017 in partnership with the South Korean packaging firm Samyang.
The RTD drink is also the first RTD white coffee in Indonesia. It claims to be “100% made in Korea.” The reason PT Java Prima Abadi appointed Lee Min Ho as the brand ambassador of Luwak White Koffie is to grow the brand internationally as Lee is highly recognised worldwide.
The 240ml RTD coffee has zero trans fat, low caffeine, made with 100% low fat milk and featuring the aroma lock system.
Good Day Originalé Cappuccino
PT Santos Jaya Abadi, the maker of Good Day RTD coffee and Kapal Api instant coffee, added Originalé Cappuccino in May 2017 to its existing range of 250ml RTD coffee in PET bottle.
Image from Good Day Facebook
The existing Good Day RTD Coffee range includes Tiramisu Bliss, Avocado Delight, Green Tea Lattecinno and Funtastic Mocacinno.
Indonesian singer Afgansyah Reza, popularly known as Afgan, continues to endorse Good Day and is helping to inject a youthful vibrancy to the brand. The new Originalé Cappuccino focuses on the Italian classic flavour with the tagline “Rasa Klasik yang Selalu Asik” or “Classic Taste and Always Cool.”
Sales volume growth slows to single-digit
Santos Jaya Abadi Managing Director Paulus Nugroho said to Bisnes in August 2017 that the instant coffee maker’s sales volume only grew by single-digit in the first quarter of 2017 compared with a double-digit growth previously. He attributed the slowdown to weak consumer sentiment.
The company said it controls 70% of the domestic black coffee (kopi hitam) market. Santos Jaya Abadi exports to nearly 30 countries with exports contributing 15% of revenue. The remaining 85% is accounted by the domestic market.
The top three revenue contributors in descending order are Kapal Api Special Mix, ABC and Good Day, of which Kapal Api Special Mix contributed at least 20% of total revenue.
GS Supermarket, South Korea’s number 1 supermarket chain, opened its third outlet in Cipondoh in Tangerang on 12 October 2017. The first store was established in Legenda Wisata in Cibubur, Bogor nearly one year ago on 7 October 2016 and back then, it marked the expansion of the South Korean retailer into the most populous Southeast Asian nation. The second outlet is located in Jatiasih in Bekasi.
GS Supermarket concentrates on the fringes of Jakarta
All three outlets are located in Jabodetabek, an area comprising Jakarta, Bogor, Depok, Tangerang and Bekasi. The store in Cibubur is “Built to Suit” in collaboration with Sinar Mas Land. To own a store in Jakarta, the company has to rent but outside of Jakarta, it can build the property to its own specification, said a report in Kontan.co.id in October 2017.
Serving middle class and above
The reason for choosing to locate its first outlet in Kota Wisata, a project by Sinar Mas Land, is because the Cibubur area has a high concentration of middle and upper class consumers. In Cipondoh, the outlet is located outside of Taman Royal 2, a residential area.
A visit to GS Supermarket Cipondoh on 15 October 2017
GS Supermarket in Cipondoh. Photographed by the author
Like most other GS Supermarket in Indonesia, the Cipondoh outlet has an indoor children’s playground (Kiddy Garden) where the children can play while waiting for mom to complete her shopping and a foodservice premise (Cooking Story). The Cipondoh outlet also features a launderette and car park in front of the store.
For the first GS Supermarket in Cibubur, the store has major tenants like the South Korean bakery chain Tous Les Jours, local Bengawan Solo Coffee, Century pharmacy and Great Chef restaurant.
Cooking Story
The GS Supermarket Cipondoh has incorporated the groceraunt concept with restaurant-style offerings (eg. sirloin steak) to offer a well-rounded shopping experience.
To tempt the taste bud of Indonesians, the menu features not only local food but also Korean and Japanese food and western and pasta.
The price for the Korean and Japanese food ranges from IDR 20,000 (toppoki and ramen) to IDR 25,000 (spicy chicken ramen, kimbab, California special sushi and salmom maki sushi).
Pasta and western food is priced from IDR 25,000 for spaghetti bolognese and spaghetti carbonara and all the way up to IDR 55,000 for sirloin steak.
A place for kids to play
In-store playground has become an important facility in brick-and-mortar retailers to win back consumers who are migrating to online shopping. Transmart Carrefour has the Kid City indoor amusement park in selected outlets, while the new Aeon Mall in Jarkata Garden City focuses on interactive facilities including Indonesia’s first international standard first skate rink and Fanpekka, a Scandinavian-style educational center for kids.
At GS Supermarket Cipondoh, the store provides parents with an indoor playground and this makes the store a destination for family.
Membership drive
The first thing GS Supermarket encourages consumers to do is to sign up for its membership card, which is free (gratis). The card offers consumers with a 0.7% cash back and GS&Point, where the points can be used for future purchases. GS&Point is the same name as the GS customer loyalty program in South Korea.
The data collected from shoppers’ spending habits will provide the retailer with a wealth of information for future targeted promotional activities.
Fresh produce section
The fresh produce section is the first port of call when you enter the shop. The range of fresh produce and meat is adequate for a size of a supermarket.
Japanese and Korean products
GS Supermarket Cipondoh offers a selection of Korean and Japanese products, which is the standard practice for most Korean/Japanese retailers in foreign markets. This comes as the key attraction for shoppers visiting the Korean/Japanese grocery chain is to get hold of the latest and most trending imported foodstuffs from South Korea/Japan.
The Korea Zone offers a range of imported Korean foodstuffs including snacks from Lotte, Nongshim and Crown as well as seaweed snacks from Manjun and Bibigo (CJ).
The Japanese product section features Japanese houseware.
Lack of space
The GS Supermarket Cipondoh is compact as the retailer maximises the store usage to the fullest. It makes it tough for shoppers to navigate around the store when it is crowded.
The store ambient is very localised and does not have the elegant feel of a South Korean supermarket. If the aim is to target middle to upper class consumers then GS Supermarket needs to work on improving the fine details in the Cipondoh outlet to make the store more beautiful and attractive.
The Bakmi Mewah premium instant noodle range now comes with Bakmi Goreng Komplit, a dry noodle containing real pieces of chicken meat, baso ikan (fish meatball) and telur goreng (fried egg) in a retorted pouch. The first of its kind in Indonesia and was likely launched in August/September 2017.
With Nielsen data showing sales of instant noodle in Indonesia falling around 4% in the first quarter of 2017, flavour innovation and premiumisation have become important drivers for the instant noodle category. This has prompted Mayora Indah to add another flavour to its highly successful Bakmi Mewah range, first introduced in 2016.
In terms of the taste and the real ingredients, the Bakmi Mewah Rasa Bakmi Goreng Komplit pale in comparison with Bakmi Mewah Rasa Daging Ayam dan Jamur Asli, the first product. It is really hard to identify the different real ingredients in the latest Bakmi Mewah, where real ingredients are supposedly their unique selling point.
Japan’s Meiji Co., Ltd. has made available its UHT low fat milk, UHT low fat strawberry flavour milk and UHT fresh milk in Malaysia. The UHT milk (830ml) is imported by CP Dairy Products Sdn Bhd from Thailand and is certified halal by the local Thai authorities.
In Thailand, the joint venture CP-Meiji Co., Ltd. produces and sells dairy products, primarily chilled milk and Meiji Bulgaria Yogurt. The entity also exports to neighbouring countries including Singapore where is is the number one selling milk.
Image from CP Meiji Singapore – June 2016
In Malaysia, Meiji is sold as a UHT milk but it has to be kept at a temperature of 4°C or less. Normally, a UHT milk can be kept in room temperature and does not need to be refrigerated. To explore this topic further, we have uncovered the same milk is selling in Singapore minus the word “UHT.” The two products are comparable because they have the same nutritional information.
The milk sells in Singapore for SGD 3.05 (Redmart) and in Malaysia, it is priced at RM 9.90 (Aeon).
What Mini Me thinks
The export of made-in-Thailand milk products into Malaysia marks the broadening of the export focus of Thai dairy firms beyond the traditional markets like CVLM (Cambodia, Vietnam, Laos and Myanmar) into Muslim countries like Malaysia. The requirement for Malaysia is tougher as halal is a prerequisite to ensure the dairy products are accepted by Muslim consumers.
Apart from CP-Meiji, the Thai state-run Dairy Farming Promotion Organisation (DPO) said in July 2017 that it was exploring exporting to Muslim countries starting with Malaysia. The plan was to export Thai-Danish brand UHT dairy products to Malaysia by the end of 2017, making the country as a springboard into other Muslim countries such as Brunei and Indonesia. Once this is successful, more Thai dairy companies will likely to follow suit.
Malaysia Milk Sdn Bhd has launched the new Marigold Peel Fresh Mixed Kale and Veggie Juice Drink with no added sugar in Malaysia. The juice drink is made from 100% juice and contains dietary fiber, vitamin A, B6, C and E. It is also the first pasteurised mixed kale and veggie juice in Malaysia. At Aeon, the 1L juice drink is available for a price of RM 6.80 (USD 1.60).
The same Marigold Peel Fresh Mixed Kale and Veggie Juice Drink was made available in Singapore in the first half of 2017. The juice is designed to supplement the vegetable needs of those who do not like to consume vegetables.
Here are the ingredients and the nutrition information.
How do you reach out to your potential sport drink consumers? You gate crash them during their matches. Suntory’s Lucozade just did that with their latest LucoSquad.
The LucoSquad recently gatecrashed the Forum 19 Futsal Court in Petaling Jaya and the players were pleasantly surprised by the unexpected support.
This reminds me of Red Bull Product of Europe which employs the marketing strategy of energising tired motorists with an unexpected can of energy drink. The drink was passed to the driver by a Red Bull promoter from the car window. She made sure the cans were opened and that meant the driver has to drink it immediately.
In another development, Lucozade now has an improved taste.
MOI Foods Malaysia Sdn Bhd, a unit of Mewah International, showcased its cheese preparation products at the recent Food and Hotel Malaysia 2017 (FHM). MOI Foods Malaysia comes under Mewah International, the marketing arm of the consumer pack goods division of SGX-listed Mewah Group, an edible oils and fats producer with refineries and processing facilities in Malaysia and Singapore.
Produced in Pulau Indah
The palm oil-based cheese products are made by Mewah Dairies Sdn Bhd, which is the palm-oil based dairy manufacturing facility of Mewah Group located in Pulau Indah, Selangor. The new facility was put into operation in 2016.
Synergy with palm oil business
In the words of Mewah Group, the reason for focusing on dairy, according to the 2016 annual report, is “as palm oil is one of the important raw materials for the production of dairy products, the investment has production synergies with our current palm oil business. It has provided significant marketing and distribution synergies with our current Consumer Pack segment. We plan to add more flexibility to our packing lines and add more dairy based products.”
Malaysia and Singapore account for small share of consumer pack
Total revenue from the sale of consumer products including edible oils and fats, rice and dairy in consumer packs in FY 2016 stood at SGD 752.6 million compared with SGD 798.7 million in FY 2015.
Malaysia and Singapore contributed only 8% towards the group’s consumer pack business in FY 2016.
Cheese preparations
The Choice cheese preparations (2kg) are made primarily with refined palm oil.
The key ingredients in Mozzarella Cheese Preparation are refined palm oil, lactose, milk protein, permitted food conditioners, flavours, preservatives and colouring.
The Cheddar Cheese Preparation is made with refined palm oil, starch, milk protein, salt, lactose, permitted food conditioners, flavours, preservatives and colouring.
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