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Vinamilk Greek Style Yoghurt Secret of Beauty

Image from Vinamilk

Vietnam’s Vinamilk has joined other Southeast Asian dairy company to capitalise on the premium Greek style yoghurt segment. Available in peach and mixed fruits (including blueberry, raspberry and strawberry), the Greek style yoghurt offers 50% less fat and two times more protein.

Secret of beauty

Vinamilk Greek Style Yoghurt is aimed at female and is described as the “secret of beauty” (Bí Quyết Khỏe Đẹp). Set in mythical Greece, the Greek style yoghurt taps into the ancient Greek diet with yoghurt that is low in fat, rich in protein and high in nutrition.

The spoonable yoghurt supports bone health with up to 160mg of calcium per 100g serving size equivalent to the calcium in four boiled eggs. The protein helps with skin cell regeneration, while the vitamin C fights against free radicals. The fruit and berries have skin beautification properties.

By eating Greek style yoghurt, the protein enhances metabolism and reduces your desire to eat more, thus limiting calorie intake. The protein in each 100g pack is 5.4g.

The products can be bought here.

Regular prices. Greek Style is having a promotion at VND 27,227 and Sugar-Free (không đường) at VND 19,050. Prices from Vinamilk official store.

Get a Red Bull Gold Can today to win prizes worth up to RM600,000!

From 1 August to 31 December, Red Bull – the number one energy drink brand in Malaysia is giving out amazing prizes for every gold and 25% less sugar can purchased! In conjunction with its effort to encourage Malaysians to challenge themselves by adopting an active lifestyle, Red Bull is having a nationwide campaign where consumers may stand a chance to win prizes up to RM600,000 – which includes two pickup trucks, cash prizes and exclusive merchandise.

Charge ahead with a brand new Toyota Hilux

Can you handle more excitement? Get ready! Red Bull just revealed their ultimate grand prize worth up to RM100,000 each. Two lucky winners will get to drive home a brand new Toyota Hilux each by just purchasing a Red Bull Gold or 25% Less Sugar Can during this contest period!

Apart from that, there will also be cash prizes worth up to RM400,000 up for grabs. Consumers can now stand a chance to win cash rewards ranging from RM50 to RM500 for every gold can purchased! Loyal fans could also hop on the bandwagon and win themselves some exclusive Red Bull merchandise through this participation.

How to join?

  • Step 1: Purchase one Red Bull Gold Can or Red Bull 25% Less Sugar – pull up the tabs to reveal the prize hidden underneath.
  • Step 2: Send the prize code underneath to Red Bull’s hotline at 011-5688-8331 via Whatsapp, and inlcude hashtag of your full name and IC number. (For example: RM50 #yourfullname #youricnumber )
  • Step 3: Keep the pull tab for prize redemption later on.

 For more information on Red Bull’s nationwide promotion, visit http://penuhiimpian.redbull.com.my/home to get your hands on these exciting prizes! Remember, start right and charge ahead!

About Allexcel Trading Sdn. Bhd.

Allexcel Trading Sdn. Bhd. (“Allexcel”) is the brand representative and exclusive agent for Red Bull® Energy Drink and Warrior® Sparkling Lifestyle Drink in Malaysia. Allexcel launched Red Bull® in Malaysia in 1993 and the brand is currently the No. 1 energy drink in the country. Red Bull has proven to its consumers its product performance in maintaining alertness, endurance and enhancing performance – stimulating both mind and body. For more information, please visit www.redbull.com.my

Pokka new sparkling tea Teazzle with real juice, lower sugar content

Image from Pokka Singapore

Pokka has unveiled a new sparkling tea in Singapore that is made with real tea, real juice and lower sugar content. Available in peach and lemon, Teazzle does not come with artificial sweeteners and is certified as a Healthier Choice by the Health Promotion Board.

Teazzle is described as the first of its kind carbonated tea in Singapore. Similar product exists in Indonesia in the form of Tebs, tea with soda, by Sinar Sosro and has been in the market for quite a while. This is a testament of its popularity with Indonesian consumers.

Exclusive Cadbury Dairy Milk Kopi C

In a celebration of Malaysianess and the country’s 61st Independence Day, Cadbury has rolled out Dairy Milk Kopi C to pay homage to the country’s rich kopitiam (traditional coffee shop) scene.

Known as the first of its kind localised flavour, the new limited edition chocolate is available from now until 30 September 2018 in major supermarkets and hypermarkets with a recommended selling price of RM 8.50 for a 165g bar and RM 37 for a limited-edition gift box illustrated by Datuk Lat available exclusively on Shopee.

Kopi C is coffee with evaporated milk and sugar.

The limited-edition gift box features a hand-drawn illustrations by renowned cartoonist Datuk Lat.

Image from Cadbury Malaysia

Click here to purchase on Lazada or on Shopee.

The Cadbury Merdeka Collection Box, which can be bought on Shopee includes:

  • 1x Cadbury Dairy Milk Kopi C Chocolate (165g), which is made especially for Malaysia only

  • 1x Cadbury Dairy Milk Roast Almond Chocolate (Wholenuts 165g)

  • 1x Cadbury Dairy Milk Hazelnut Chocolate (Wholenuts 165g)

  • 1x Cadbury Dairy Milk Chocolate (165g)

  • 1x FOC Limited Classic Coffee Mug with designs & illustration by Lat. (available color: Yellow/ Red/ Blue, non selective)

Pre-Order Period: Aug 16-Aug 24. Pre-order delivery will start from Aug 27 onwards.

 

New Frisian Flag Purefarm Sweet Delight could address new demand

Image from JD.id

FrieslandCampina Indonesia has unveiled a new UHT milk called Frisian Flag Purefarm Sweet Delight, a sweetened milk not in the typical flavours of chocolate or strawberry. The 225ml pack has 18g of sugar including 10g of sucrose, which translates into 4.44g of sugar per 100ml serving.

As a comparison, Frisian Flag Purefarm swiss chocolate and strawberry UHT milk has 8g of sucrose per 225ml.

Frisian Flag Purefarm Sweet Delight is high in vitamin A, D and B complex as well as iodine and magnesium.

Alternative to diluted sweetened condensed milk?

The reason for launching Frisian Flag Purefarm Sweet Delight, the sweetened version of full cream milk, could be to address the recent banning of sweetened condensed milk from being marketed as  other types of milk such as sterilised milk, pasteurised milk, fresh milk and formula milk.

Sweetened condensed milk has in the past being promoted by manufacturers as a product to be mixed with water and consumed in a glass rather than as a food ingredient in baking.

According to the circular issued in May 2018,  the commercials of sweetened condensed milk are not to be aired during children’s TV programs. Children under the age of 5 are not to feature in sweetened condensed milk advertisements.

Most probably Frisian Flag Purefarm Sweet Delight is targeted at consumers who still want something familiar, the taste of sweetened condensed milk drink, but is now prohibited by the government.

Myanmar as potential export market?

Frisian Flag Purefarm Sweet Delight could also find a new export market in Myanmar as consumers they continue to favour UHT sweetened milk.

 

 

Pokka Wang Kopi good old local taste on the go

Pokka Singapore has partnered with Wang Cafe, a local coffee shop chain founded in 1953. Wang Cafe is famous for its traditionally brewed coffee and tea as well as local delights like Laksa, Mee Siam, Mee Rebus and Kaya Butter Toast.

Authenticity is enhanced by collaborating with Wang Cafe, the purveyor of the authentic Singapore taste. The signature-style Pokka Wang Kopi and Pokka Wang Teh come in a 240ml can and are described as good old local taste on the go.

Image from NTUC FairPrice

 

The power of seduction with Volt energy drink with maca and ginseng

AJE Viet Nam introduced a unique energy drink during the first half of 2018. Volt Pink Wolf and Volt Black Wolf are positioned as a drink that has the “the power of seduction” (sức mạnh của sự quyến rũ).

Image from AJE Vietnam

The energy drink is formulated with Peruvian maca (Sâm Maca) and ginseng (Nhân Sâm). Used in energy drink to improve energy and stamina, maca is also used traditionally to increase the sex drive in both men and women.

Packed in a seductive black packaging featuring a wolf, a symbol of strong sexual desire and energy, Volt is seen as a drink that aims to move beyond energy drink into a new lifestyle concept to appeal to both gender.

Volt Pink Wolf has a strawberry taste, while Volt Black Wolf has a vitamin taste.

B’lue Pro has the best of both worlds

B’lue Pro with energy and electrolyte has been recently launched  in the Philippines by Danone Universal Robina Beverages, the joint venture between Danone and URC. The new beverage is described as an energy drink and contains two variants – Pink Grapefuit with taurine and Peach Orange with green coffee and ginseng. Both contain vitamins and electrolytes.

B’lue Pro is quite similar to Mizone Mi-Pro, first launched in China in early 2017. It uses the same marketing approach as China with a focus on sweating. B’lue Pro is described as “sustaining your energy and fluids” so that “you can keep enjoying your passions even when you sweat.”

Even though the new drink is labelled as energy drink, it is actually a drink that has the mental alertness of energy drink and the hydration property of sports drink. It is designed to meet millennial’s active lifestyle and address consumer concern about the health properties of energy drink.

The Map of E-Commerce Malaysia (Q2 2018)

By iPrice Group

Most important findings from the Map of Ecommerce Q2 2018:

  1. Shopee (12.3 mil visitors) inched closer to Lazada’s (27.9 mil visitors) monthly traffic by 2/5 in Q2 2018. In Q1 2018, Shoppe’s was 1/5 to Lazada’s monthly average visitors.
  2. Fashion Valet and CJ WOW SHOP entered the top five most visited Malaysian-based ecommerce platform in Q2 2018. Lelong remained as the most visited Malaysian-based ecommerce platform with 5.2mil visitors.
  3. The top three most visited Malaysian based ecommerce platforms were Lelong (5.2 mil visitors), GoShop (818k visitors) and Hermo (758k visitors).
  4. In the fashion, health & beauty category, Hermo, Fashion Valet, Poplook, Babydash and Naelofar Hijab are the five most visited Malaysian-based ecommerce platforms as of Q2 2018.

 The most visited ecommerce platforms in Malaysia based from SimilarWeb’s Q2 2018 data:

  • Ecommerce platforms with the highest average online traffic:
  1. Lazada             : 27.9mil visitors
  2. Shopee            : 12.3 mil visitors
  3. 11street           : 6.4 mil visitors
  4. Lelong              : 5.2 mil visitors
  5. Zalora              : 1.8 mil visitors
  • Malaysian-based ecommerce platforms with the highest average online traffic:
  1. Lelong : 5.2mil visitors
  2. GoShop : 818k visitors
  3. Hermo : 758k visitors
  4. Fashion Valet : 438k visitors
  5. CJ WOW SHOP : 332k visitors

 

  • Fashion, health & beauty ecommerce platforms with the highest average online traffic:
    1. Zalora : 1.8mil visitors
    2. Hermo : 758k visitors
    3. Fashion Valet : 438k visitors
    4. Sephora : 311k visitors
    5. Poplook : 223k visitors

 

  • Malaysian-based fashion, health & beauty ecommerce platforms with the highest average online traffic:
    1. Hermo : 758k visitors
    2. Fashion Valet : 438k visitors
    3. Poplook : 223k visitors
    4. Babydash : 132k visitors
    5. Naelofar Hijab : 95k visitors

The highest ranked shopping app recorded by App Annie as of Q2 2018:

  • Shopping app with the highest average rank on iOS as of Q2 2018 (position change vs. Q1 2018):
Average Rank Q1 2018 Q2 2018

(Position Change vs. Q1)

1. Shopee Shopee (=)
2. Lazada Lazada (=)
3. 11street Zalora (+1)
4. Zalora 11street (-1)
5. Hermo GoShop (+1)

 

  • Shopping app with the highest average rank on Google Play as of Q2 2018 (position change vs. Q1 2018):
Average Rank Q1 2018 Q2 2018

(Position Change vs. Q1)

1. Shopee Shopee (=)
2. Lazada Lazada (=)
3. 11street 11street (=)
4. Zalora GoShop (+1)
5. GoShop Zalora (-1)

Discover more insights and our research methodology at the interactive infographic:

The Map of E-commerce is also available in the following countries.

About iPrice Group

iPrice Group is a meta-search website where Malaysian consumers can easily compare prices, specs and discover products with hundreds of local and regional merchants. iPrice’s meta-search platform is also available in six other countries across Southeast Asia namely in; Singapore, Indonesia, Thailand, The Philippines, Vietnam and Hong Kong. Currently, iPrice compares and catalogues more than 150 million products and receives more than 11 million monthly visits across the region.

 iPrice currently operates three business lines: price comparison for electronics and health & beauty; product discovery for fashion and home & living; and coupons across all verticals. On a regular basis, iPrice Group releases key insights on topics pertaining eCommerce, startups and others. Stay tuned to iPrice’s insights here: https://iprice.my/trends/insights/

 

Stretch your ringgit with Boost

Photo Credit: Minimeinsights.com

Boost, the Axiata’s app-based mobile, is giving a lot of deals and cashback to acquire subscribers. We tried Boost for the first time and surprised to find this e-wallet is very user friendly and scores high in value for money.

At KK Super Mart, all you need to do is to spend minimum RM20 with Boost and get RM10 cashback with terms and conditions apply. We uploaded RM 25 using online banking to make a RM 20.75 purchase. Not only we received the RM 10 cashback on the third day, we also obtained an additional RM 3 on the day of the transaction as part of the shake reward, which means our total actual spend is only RM 7.75!

The offer with KK Super Mart runs until 25 August 2018. The cashback reward is limited to 3 transactions.

Boost claims to have over 2.7 million users with online and offline merchants located in over 30,000 touchpoints. It competes with other e-wallet players where the the total number of non-bank e-money issuers reaching 37 in 2017 (2016: 26), according to Bank Negara.

Boost expects the industry to consolidate in 2 years (by 2020). In the meantime, Boost and other e-wallet players will be burning their pocket to entice consumers with extra value to acquire as many users as possible. Once the market becomes consolidated, the number of deals will be slashed significantly (This happened to Grab after it acquired its erstwhile competitor Uber).

So at the moment, consumers should be rejoicing. Apart from KK Super Mart, Boost also has another 50% cashback reward program at participating merchants until 31 August 2018.

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