Friday, July 18, 2025
Home Blog Page 985

Ayam Brand Chilli Tuna Range, Now Hotter Than Ever

By
Tan Heng Hong
-

Fancy some super extra hot tuna that will make you cry? Ayam Brand has officially introduced the Chili Tuna in Malaysia with a spiciness level of 5!

Here is the press release – 10 October 2017:

Malaysians love their spicy chillies and Malaysians love their tuna. Ayam Brand has combined the two in its popular Chilli Tuna range for a healthy tuna delight that packs a spicy punch. Ayam Brand Chilli Tuna comes in three levels of spiciness: Light, Original and the latest addition, Fire-Hot.

Be warned Fire Hot is seriously hot, with a warning on the can! Keep to the Original for a spicy, three-chilli rated kick. For a milder taste, try the Ayam Brand Chilli Tuna Light. With a two-chilli rating it has a hint of heat. Chilli Tuna Light can be an ideal option for weight watcher as it contains 33 percent less fat compared to the other Ayam Brand Chilli Tuna variants.

Halal Certified

The Ayam Brand Chilli Tuna range is certified Halal by JAKIM.

Serving suggestions

Ayam Brand Chilli Tuna can be enjoyed in many ways. The easiest way is to eat them straight out of the can on a warm bowl of rice or spread it on a slice of bread.

Impress your family and friends at your house party with Tuna Bergerdil. Image from Ayam Brand

For a fun treat, try Tuna Bergerdil. It looks like cute mini burgers. It is also perfect to impress your family or friends at your house party. The easy Sweet Potato Tuna Cake will go together with your favorite flavor of tea or coffee for an afternoon high tea.

Give the Ayam Brand Chilli Tuna range a try, and explore spiciness on your own terms.

For more recipes using tuna, log on to http://www.ayambrand.com.my/recipe.html or tasty videos https://www.youtube.com/ayambrandmalaysia

Go with Spicy Tuna Coconut Quiche for a healthier, wholemeal snack! Image from Ayam Brand

Pricing and Availability

Ayam Brand Chilli Tuna Light, Original and Fire-Hot is now available nationwide with the recommended retail price of RM5.90 (exclusive 6% GST) for a 160g can.

Ayam Brand Tuna chunks in organic olive oil

In addition to the new Ayam Brand Chili Tuna Fire-Hot, Ayam Brand, the household name in canned seafood, has unveiled tuna chunks in organic olive oil and tuna flakes in organic broth in September 2017.

The wild caught tuna comes in organic certified extra virgin olive oil.

New Bifido Chun Cui He soya milk tea, cultured milk, QiuYa vinegar drink

By
Tan Heng Hong
-

Chun Cui He (純萃喝) soya milk tea – Black Tea & Green Tea was launched in Singapore in August 2017. In the following month, the new Chun Cui He Roasted Black Coffee made its debut in September 2017.

The sugar content of the roasted black coffee is only 1.9% for every 100ml in line with the Singapore government drive to lower sugar content in beverages. The Chun Cui He soya milk tea and roasted black coffee are available at selected Cheers and NTUC FairPrice stores.

In addition to the Chun Chui He range, Abana has made available Bifido’s (比菲多) cultured milk in Singapore. It is known as Taiwan’s number one selling cultured milk and comes in three flavours – original, low sugar and apple. They are available at selected Cheers and NTUC FairPrice stores.

Lastly, the company has debuted QiuYa plum-vinegar drink – original & honey.

*All the images come from Abana Singapore

Mirinda Mix-It combines texture, ritual and flavour

By
Tan Heng Hong
-

With consumption of carbonated soft drinks impacted by the shift towards healthier options, brands are working hard to appeal to young consumers who are more likely to embrace things that are fun.

Pepsi-Cola (Thai) new Mirinda Mix-It, launched in August 2017, combines the powerful mix of texture, ritual and flavour to bring the Mirinda Mix-It drink alive.

The drinks comprise two flavour combinations – strawberry & lychee and apple & kiwi.

The fun way to consume Mirinda Mix-It is to freeze it and then shake it. The result is a Slurpee-like drink that is consumed frozen.

https://www.facebook.com/MirindaMixItThailand/videos/1872789319610249/

The Shake-It viral song has also inspired Youtubers to upload their own versions dancing to the tube while performing shaking the two drinks in their hands.

est Flip challenge

In early 2017, ThaiBev challenged its est drinkers to the flip challenge to promote the new flavoured carbonated soft drink – Hawaiian Punch. The goal was to flip the drink as interesting as possible and land the drink upright on the ground.

Image taken from softpomz Youtube clip

Mirinda Mix-It is certified with “Healthier Choice”

With 6 grams of sugar per 100ml serving, the Mirinda Mix-It has earned the “Healthier Choice” certification from the Nutrition Promotion Foundation. The launch comes following the debut of Aquafina Vit Zaa, a sparkling flavoured beverage with vitamins, in 2016. The low-sugar drink is also seen as a way to optimise the portfolio to mitigate the impact of the sugar drink taxes, which came into effect in September 2017. The sugar taxes are to be phased in over six years.

WRP multigrain, low calorie fruit bar launched

By
Tan Heng Hong
-

PT Nutrifood Indonesia, the company that has been delivering healthy food choices to Indonesians, have introduced two new products under WRP Everyday. The WRP Everyday Low Fat Milk and the WRP Everyday Fruitbar are formulated for females who are conscious of their weight.

WRP Everyday Fruitbar

WRP Brand Manager Nofa Sumawarti said eating WRP Everyday Fruitbar would make you always happy because it is multigrain, low in calories and rich in vitamins and minerals.

The raisin and apricot fruit bar (20g) contains 80 kcal per bar and eight vitamins (A, B1, B2, B3, B9, B12, C and E) and 2 minerals (iron and magnesium). To be eaten anywhere, the fruit bar is ideal while at work, as a breakfast or while travelling.

The chewy texture makes consuming the snack bar fuller and thus making those who eat it less likely to snack on food that is high in MSG such as fried food and chips.

As a comparison Kalbe Farma’s Fitbar (25g) contains 90 to 110 kcal per bar.

WRP Everyday Fruitbar is available at Lulu, Aeon, Elevenia and Nutrimart.co.id, which is the e-commerce site of Nutrifood.

One box containing 12 bars is priced at IDR 46,200 (USD 3.4) on Nutrimart.co.id.

WRP Everyday Low Fat Milk

The low fat milk is aimed at females aged 18 to 25 years old who are active. The milk is high in calcium and low in calories (110 kcal).

Each pack contains 11 vitamins (A, B1, B2, B3, B5, B6, B9, B12, C, D and E), magnesium, iron, selenium, iodine, zinc, biotin and phosphorous. The two flavours are chocolate and vanilla.

Mini Me takeaway

In Indonesia, snack bar has been uniquely positioned as a functional food for adults with wholesome goodness. The calorie content and multigrain are unique selling points for snack bars along with claims that they help inhibit the desire to snack on unhealthy food. The new WRP Everyday Fruitbar is seen as taking the same route.

*Images from WRP

Ayam Brand offers double boil soup with large chicken chunks

By
Tan Heng Hong
-

Ayam Brand has launched an interesting canned soup in Malaysia that appeals to the Chinese palate. The NutriSup range comprises three products – Chicken Chunks with Tea Tree Mushrooms, Chicken Chunks with Lotus Roots & Goji and Chicken Chunks with Burdock & Goji. Lotus root soup (莲藕汤) and burdock soup (牛蒡汤) are well known in Chinese cooking. The soup is certified halal by JAKIM.

For quick and easy preparation, Ayam Brand NutriSup is double boiled and cooked in a pressure cooker (汽压炖汤) instead of using the slow cooker.

Antibiotic free chicken chunks

For example, the NutriSup Chicken Chunks with Burdock & Goji uses only antibiotic free chicken chunks, water, carrot, burdock, red dates, salt and goji berries. There is no added MSG and preservatives.

Minimal fat

Most consumers nowadays are worried about the high fat content in processed food. The NutriSup Chicken Chunks with Burdock & Goji is a clear soup with minimal fat or 0.3g of fat per 100g of serving.

The carrots are in big slices, while the meats are in big chunks. There are few slices of burdock and goji berries.

The only thing that is missing from the packaging is the cooking instruction. For me, I just reheat the soup in the pot and the soup is ready to serve.

Photographed by the author

The soup does taste like burdock soup but it can be slightly salty. The canned soup has 252mg of sodium per 100g. The net weight of the NutriSup range is 410ml and the serving size is 205ml.

NutriSup at point of sale

At RedTick Supermarket in Puchong in September 2017. Image below.

NutriSup is located on the bottom right corner in blue. The rest are mainly Campbell’s soup – wet and instant. On the bottom rack are Heinz imported soup and Kimball’s tomato soup. The image below was photographed by the author at Giant in September 2017.

The NutriSup range (410g) is retailed at RM 8.99 (promotion price of RM 8.49) at Giant. As a comparison, the Campbell’s Premium Selection Mushroom Seafood (300g) is priced at RM 5.45 and the Campbell’s Mushroom Potage (305g) is selling at RM 4.99.

Mini Me takeaway

Ayam Brand NutriSup range focuses on the niche market and taps into Chinese consumer’s deep appetite for boiled soup whether dining outside or at home. The high prices reflect the quality ingredients that go into each NutriSup canned soup.

 

Fresh fig gains spotlight as Malaysians start to eat fresh

By
Tan Heng Hong
-
Image from GAYOT

Fresh figs (buah tin in Malay) is becoming increasingly becoming popular in Malaysia. The key reason for its growing popularity is the increasing supply of fresh figs from farms that have sprung up in Malaysia in the past few years.

Interestingly, a few of the fig farms are located in the fringes of the urban areas in the Klang Valley. For example, the farm of Mystique Figs Sdn Bhd is located in Gombak, Selangor at the Pusat Pertanian Gombak, while Mutiara Figs Marketing has its farm situated at Kampung Jalan Kebun in Seksyen 30, Shah Alam.

Image from Mutiara Figs

Other farms are further afield. For example, Saf Fa Fig Garden is located in Kampung Kuala Rembang Panas in Kuala Pilah, Negeri Sembilan where the company has around 2,000 fig trees on two acres (0.8ha) of land, reported Focus Malaysia in October 2016. The Al-Ridzuan Fig Fiesta One Malaysia (also know as Fig Fiesta Malaysia) is based in Kampung Merbau Sempak, Sungai Buloh.

Fig close to the heart of Muslim

Most of the fig farmers in Malaysia are Malays and the Malay community has a higher awareness of the nutritional benefits of figs compared with the Chinese or Indians in Malaysia due to the reference of the fruit in the Quran.

Prophet Muhammad SAW once said “If a Fruit ever descended from Paradise, I would say that this is it, as heaven’s fruits contain no pips. Eat from it as it relieves haemorrhoids and treats gout.”

Mutiara Figs products showcased on TV Al-Hijrah, an Islamic TV station in Malaysia

Commercialising value-added figs

Most of the parts of the fig trees can be used. According to Ridzuan Abdullah, the owner of Al-Ridzuan Fig Fiesta One Malaysia, fig latex can be turned into a dishwashing liquid, fig seeds can be turned into lubricant or edible oil and low-grade figs can be turned into alcohol through fermentation, reported The Star in 2015.

At the moment, apart from fresh figs, fig farmers are adding value to the fruit by producing jam, tea, sauce, chocolate and juice. Mutiara Figs has created relish, caramelised jam and sambal bilis sauce from figs, while localising the flavour with the use of anchovies (ikan bilis) for its sambal sauce.

Fig relish, caramelised fig and sambal bilis fig. Image from Mutiara Figs

Another popular use of fig is fig tea, known to help in the control of blood sugar level and good for weight control.

Mutiara Figs collaborates with Euro-Atlantic

Mutiara Figs has formed a partnership with Euro-Atlantic Sdn Bhd to distribute Mutiara Figs to consumers. Euro-Atlantic is one of the leading importers and distributors of specialty fruits, vegetables and marine produce based in Kuala Lumpur. The fig producer took part in the recent FHM (Food & Hotel Malaysia) 2017 in September taking up a space in the Euro-Atlantic booth.
Black Jack fig plants from Mutiara Figs at FHM 2017. Photographed by the author.

The partnership could potentially expose more Malaysians to the goodness of fresh figs. At the moment, figs are commonly sold in the form of dried figs as imported fresh figs are too costly to sell here.

Potential to apply fresh fig in food innovation

As fresh fig is now available in Malaysia, food manufacturers can start incorporating fresh fig into their products. A good example is the new Farm Fresh spoonable yogurt with fig made from fresh milk.

Farm Fresh new yoghurt with fig (left). Photographed by the author.

Mini Me takeaways

Fresh figs are surprisingly thriving even in the harsh tropical climate in Malaysia. The price for a new plant is not cheap with a starting price of RM 100 per plant. A matured plant costs at least RM 600 depending on the varieties. As more fresh fig supplies come into the market, the fruit has the potential to become mainstream. The most important thing for food manufacturers is to capitalise on the growing trend for fig.

Here are the key contacts:

Mystique Figs

  • Contact: 012-9209385/019-2884798
  • Email: mystiquefigs@gmail.com

Mutiara Figs

  • Contact: 017-6536977/017-8849551
  • Email: mutiarafigs@gmail.com

Malaysians Still Interested in Apple’s New iPhones?

By
Tan Heng Hong
-

An Analysis of Malaysians’ Search Interests via Google Trends

In 2016, it was estimated that Malaysian consumers spent more than RM6.8 billion (US$1.27 billion) to purchase smartphones. Mobile phones has played a huge role in most Malaysians’ daily lifestyle to an extent that three out of five consumers say they cannot imagine life without it. As such, it is conventional that Malaysians are always on the look-out for the newest technologies that would further enhance their quality of life.

This was evident as there was a big surge of search interest on Google as Apple launched the new iPhones. Though Apple received somewhat a mediocre response as it was released in Australia and Canada, Malaysians have constantly searched for the latest news, reviews and prices of the new iPhone. To analyse Malaysians’ interest on Apple’s smartphones, iPrice Group conducted a study through Google Trends to find out if Malaysians are still interested in the new iPhones.

Malaysians Were More Interested in the New iPhones Than Indonesians, Thais and Vietnamese

Analysing search interest between 12th and 18th September, peak interest with the keywords “iPhone X” and “iPhone 8” appeared as early as 3:00am on 13th September when the announcement of the new smartphones was live-streamed from California, in the United States. The second surge of search interest appeared at dawn around 7:00am when most Malaysians awake for work. But when compared, search interest at 3:00am was much higher than 7:00am suggesting that many Malaysians stayed up late through the night to witness the live announcement of the new iPhones.

We conducted a similar study in Malaysia’s neighbouring countries and found that search interest differed when compared to Indonesia, Vietnam and Thailand. While search interest on the prices of iPhone X and iPhone 8 was most popular in Malaysia, consumers in the neighbouring countries had higher interest in prices of Apple’s previous smartphone models such as the iPhone 6 and iPhone 7. This is reflective of Malaysia’s economy as it currently ranks 3rd place (in GDP per capita) in Southeast Asia, suggesting that Malaysians were more interested in the new smartphones because they were more likely able to afford the new smartphones when compared to consumers in Indonesia, Vietnam and Thailand.

When comparing search interest between iPhone’s ‘plus’ models, Malaysians were more interested in the prices the iPhone 7 Plus than the iPhone 8 Plus. Though Apple has yet to announce the price of the iPhone 8 Plus prior to its 20th October launch, it was recently revealed that the pre-order price of the 64GB variant would be RM4,149. Not to mention that Apple lowered the prices of their previous models the same day the new iPhones were launched. The iPhone 7 Plus (128GB) now priced at RM3,849, is cheaper than the iPhone 8 Plus by RM300 and it remains a technologically advanced smartphone in the market.

Our findings in Google Trends suggests that Malaysian consumers were less interested in the iPhone 8 Plus and would prefer the iPhone 7 Plus as it would come at a cheaper price and with larger storage space. In addition to this, consumers who are able to afford the iPhone 8 Plus might opt to wait for the launch of the more advanced iPhone X in Malaysia as it is estimated to cost RM4,999 based on Apple’s launch in Singapore recently.

 Malaysians Were Uninterested with FaceID and Animoji

Apple’s iPhone X bezel-less screen gave the biggest visual change from their standard smartphone look and this resonated well with Malaysians as well. Along with the keyword ‘iPhone’, keywords such as ‘screen’ and ‘camera’ were the two most popular terms in Malaysia between 12th and 18th September. With leaks from various sources, news of Apple’s bezel-less smartphone has been making waves in Malaysia and momentum of this interest continued days after its launch.

In 2014, Time Magazine released a finding revealing George Town (Penang) and Petaling Jaya (Selangor) as among the top five ‘Selfiest City in The World’. The study was based on a database of more than 400,000 Instagram images tagged as ‘selfie’ that included geographical coordinates. The two Malaysian cities were ranked alongside highly photogenic locations such as Manhattan (NY), Manchester (England) and Milan (Italy). While many were surprised that the two cities were listed in Time Magazine, it is conventional that Malaysians would find the camera as a vital feature in a smartphone. This was evident in the recent iPhone launch, as the term ‘camera’ was the second highest right after ‘screen’.

On the other end of the spectrum, Malaysians were less interested with the new iPhone’s charging, Animoji and FaceID. Features such as FaceID and wireless charging was previously made available to Malaysians through more affordable Android smartphones such as Samsung’s Galaxy S7 Edge or the OnePlus 5.

Methodology

Utilising Google Trends, the findings were garnered by analysing search interest of Malaysians between 12th and 18th September 2017. The time graph in the first finding (Which iPhone Sparked the Most Interest?) was garnered by comparing the search interest of the following terms: ‘iphone x price’, ‘iphone 8 price’, ‘iphone 7 price’ and ‘iphone 6 price’. Data for “What About iPhone ‘Plus’?” was garnered by comparing the search interest of the following terms: ‘iphone 6 plus price’, ‘iphone 7 plus price’ and ‘iphone 8 plus price’. Data for the second finding (Malaysians Were Most Excited with Which New iPhone Feature?) was garnered by comparing the search interest of the following terms: ‘iphone screen’, iphone camera’, ‘iphone anomoji’, ‘iphone charging’ and ‘iphone face id’.

About iPrice Group

iPrice Group is a meta-search website where Malaysian consumers can easily compare prices, specs and discover products with hundreds of local and regional merchants. iPrice’s meta-search platform is also available in six other countries across Southeast Asia namely in; Singapore, Indonesia, Thailand, The Philippines, Vietnam and Hong Kong. Currently, iPrice compares and catalogues more than 100 million products and receives more than five million monthly visits across the region.

iPrice currently operates three business lines: price comparison for electronics and health & beauty; product discovery for fashion and home & living; and coupons across all verticals.

Pascual yoghurt landed in Malaysia

By
Tan Heng Hong
-

The Spanish dairy company Calidad Pascual (formerly known as Grupo Leche Pascual) has introduced its ambient Pascual yoghurt in Malaysia in the second half of 2017. The long-shelf life spoonable yogurt does not need to be refrigerated, making it the first of its kind in the Malaysian market.

Sri Manisan Sdn Bhd is the local importer and distributor of Pascual yoghurt.

Long-life yoghurt contributes 4% towards Calidad Pascual revenue

Calidad Pascual derives 4% of its total revenue from the sale of pasteurised yoghurt amounting to 25.8 million Euros, according to the company’s 2016 report.  Among the key markets for long-life Pascual yoghurts are the Philippines, Angola and Guinea Ecuatorial. The company exports to around 68 countries worldwide.

Home in the chilled section

At the point of sale in grocery stores in Malaysia, Pascual ambient spoonable yoghurt is displayed in the chilled section to make it easy for consumers to make their selection. At the moment, all spoonable yoghurt products that are selling in Malaysia are displayed in the chilled section.

The image below was photographed by the author at Jaya Grocer premium supermarket.

Among the Pascual products in Malaysia are:

Pascual Greek Vanilla – targeting everybody. Pleasure and Indulgence. It has extra creamy texture and 5.6% fat content.

Pascual Creamy – For everybody. Focus on men. Comes with fruit pieces, 5.6% fat content and a creamy texture.

Pascual Lite 0% – For women from 25-45 years old who are worried about good health and fitness. It contains fruit pieces, 0% fat content, calcium fortified (15% recommended daily allowance) and is sweetened with Splenda.

Pascual YogiKids – It is for kids from 1 to 11 years old. The yoghut contains fruit puree and is fortified with vitamin E, A, B9 and D.

All the yoghurts are gluten free and certified halal.

Slides from Pascual
Pascual is positioned in Malaysia as a yogurt for “Pleasure and health for the whole family.”

Ichitan raining gold bars on lucky Indonesian RTD tea consumers

By
Tan Heng Hong
-

Founder of Ichitan PLC, Tan Passakornnatee famously known as Mr Ichitan, will be giving away 100 pieces of gold bar (30g) to “Harap Harap Emas” contest lucky winners in Indonesia. The contest, known literally in English as “Dreaming for Gold”, is a continuation of the RTD tea producer’s earlier highly successful “Mendadak Jutawan” or millionaire campaign from April-July 2017.

The “Harap Harap Emas” contest will run from October 2017 to December 2017. Coincidentally, Ichitan is also currently distributing gold bars to winners in its home market in Thailand.

https://www.facebook.com/ichitan/videos/1536604059696342/

New Ichitan Thai milk tea

During the “Harap Harap Emas” launching ceremony on 3 October 2017, the company unveiled the new Ichitan Thai Milk Tea for the Indonesia market. The new RTD tea drink is the first of its kind in the country and will be produced locally. The Thai milk tea will be made available in the local market soon and rides the growing popularity of Thai milk tea in Indonesia.

Image from Ichitan Indonesia Twitter

Marketing cost of “Harap Harap Emas”

Ichitan will be giving away a total of 3kg of gold. At the current price of USD 40,973 per kilogram of gold on 4 October 2017, the marketing expenses for gold alone will be a minimum of USD 122,919, which is equivalent to IDR 1.66 billion or 337,659 bottles of Ichitan Green Tea Honey (420ml) at IDR 4,900 per bottle.

Together with the previous IDR 9 billion cash giveaway, the marketing costs for the two programs amount to around IDR 10.66 billion or USD 791,511 (THB 26.41 million). As a comparison, Ichitan generated total revenue of THB 106.6 million from export in 2016, according to Ichitan Group PLC Opportunity Day Q1, 2017 held on 29 May 2017. Export revenue, which includes Indonesia, surged to THB 249.5 million in the first quarter of 2017.

Mini Me takeaway

Mr Ichitan is famously recognised as the person who generously gives away gold bar or cash to consumers. Such marketing technique has worked well in Thailand in the past. In Indonesia, the concept of giving away 100 gold bars and not just a handful of them is new, thus giving consumers a fair chance to walk home with the prize.

Ichitan’s method of splurging consumers with cash and gold will definitely boost sales in Indonesia. It also comes at an opportune time as sales of RTD tea in Thailand is falling, making Indonesia an important market for the company.

The image below was taken from Ichitan Q1 2017 Opportunity Day

Hydro Coco scenic packaging encourages consumers to explore Wonderful Indonesia

By
Tan Heng Hong
-

Hydro Coco coconut drink from Kalbe Farma has unveiled a new packaging design featuring top natural beauty spots in Indonesia. The scenic places include Broken Beach in Bali, Raja Ampat in Papua, Pulau Padar in Labuan Bajo and Atuh Beach in Bali.

Joint promotion with tourism ministry

The marketing program is a joint promotion with the Indonesian Ministry of Tourism to feature interesting sights on Hydro Coco packaging as part of the Wonderful Indonesia campaign by the ministry.

The image below shows Hydro Coco packaging featuring Raja Ampat Islands.

Such program will expose Indonesian consumers to unique tourist destinations within the country. The tourism program is also part of the “soft selling” approach implemented by Hydro Coco to reach out to consumers with interesting stories.” said Arwin N. Hutasoit, Head of Marketing at Kalbe Beverages as reported in a recent Kontan article. This comes as the “hard selling” days are over.

Get out to explore the natural beauty

The tourism campaign works both ways for Hydro Coco. It encourages Indonesians to get out of their sedentary life, which is one of the main causes of obesity, and to explore the wonderful beauty the country has to offer. Exploring and travelling are activities that are in line with the brand message of providing natural hydration to active consumers.

Earn brownie points from the government

Promoting Indonesia’s natural beauty is seen as a form of a national service by Hydro Coco that could potentially help the brand to earn brownie points from the government.

Papatonk, the shrimp cracker of PT United Harvest Indonesia, won the Primaduta award from the Tourism Ministry. The award was presented to the company by President Joko Widodo in an event in 2016. The main reason for winning the award was the brand has the Wonderful Indonesia logo on its packaging and a few lines about the destinations and local traditions, thus helping to promote Indonesian tourism abroad especially in China. The shrimp cracker is hugely popular in China with around 20 million packs sold in China a year, according to Tribunnews.com.

Papatonk promoting Bali on the packaging at Indonesia Week (Inaweek) in Shanghai in 2017. Photographed by the author.

Hydro Coco will not only promote the tourist destinations to domestic consumers, similar packaging will be sold in the export markets like Hong Kong, Japan, China, South Korea and the United Arab Emirates. The export market accounts for 5% of Hydro Coco sales. The company aims to increase the figure to 10% in the future.

Total sales of Hydo Coco reached 50 million units in 2017, said Arwin. The sales target for 2017 is to grow by double-digit. In 2014, the company sold 44 million units of Hydro Coco, according to Yusuf Hady, Deputy Director in Charge of Consumer Health Division 2 at Kalbe Farma in 2015.

Hydo Coco’s factory is located in Riau with an annual capacity of 70,000 tons a year. The coconut water is sourced from Sambu Group, which claims to be the single largest fully integrated coconut processor in the world.

Mini Me takeaway

Hydro Coco’s partnership with the Ministry of Tourism is a win-win for the brand. It continues the brand message of natural hydrating for the active lifestyle. It is also part of the brand’s corporate social responsibility to help promoting tourism, which inadvertently has the effect of highlighting the naturalness of Indonesia as a source of coconut water.

Contacts:

PT Pulau Sambu

Jakarta

Jalan Rawa Bebek no. 26 (Gedong Panjang), Jakarta Utara 14440. Telepon: (021) 6603926, 6604026, Fax: (021) 6690412. Email: psj@dnet.net.id

Pulau Sambu Singapore Pte Ltd

Singapore

19 Tanglin Road # 11-01/02 Tanglin Shopping Centre Singapore 247909 Tel: +65 67347138 Fax: +65 67348601 Email: info@sambu.com.sg

1...984985986...1,082Page 985 of 1,082

HOT NEWS

Masita x Hachiban Ramen seaweed snack

Tan Heng Hong - 0
Singha Corporation, which sells Masita seaweed snacks, has collaborated with Hachiban Ramen to launch a new co-branded seaweed snack. Hachiban means No. 8 in...

MUST READ

All

Fonterra taps into Lazada’s prowess in Southeast Asia

Tan Heng Hong - 0
Fonterra announced on 31 May 2018 that it has entered into a new partnership with Lazada, the leading online shopping destination in the region. This...

Sunkist Sunshine Experts: Sip, Snap and Unlock Luxe Getaways!

Ovaltine takes on brown sugar flavour

Tanduay Ice Lime Ginger with 6% ABV for casual, easy going...

Covering food and drinks opportunities in Southeast Asia with daily news and updates
Contact us: info@minimeinsights.com

EVEN MORE NEWS

POPULAR CATEGORY

© Mini Me Insights 2013-2018