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Oishi reinforces premium push with new Oishi Gold Sencha Matcha RTD tea

Oishi Group Public Company Limited, Thailand’s food and drink company, has introduced Oishi Gold Sencha Matcha RTD tea to add to its existing range of Oishi Gold premium RTD tea first launched in December 2018. The purpose of Oishi Gold is to strengthen Oishi’s healthy positioning through the use no/low sugar formulation and premium positioning from the use of carefully selected premium Japanese tea leaves.

The new Oishi Gold Sencha Matcha is a combination of sencha (loose-leaf) tea and matcha, which has more caffeine than loose-leaf tea. Oishi Gold Sencha Matcha is available in No Sugar and Delight variants.

Oishi is currently the market leader in Thailand’s RTD tea market with a market share of 43.5% as of June 2019, citing Nielsen data.

Ichitan, the second-placed in the RTD tea market, said its Shizuoka RTD tea is the largest premium RTD tea in the market. Shizuoka registered a 286.2% year-on-year growth in the 12 months to June 2019 to reach a value of THB 206 million citing Nielsen data.

The premium tea is the sub-category that posted the highest growth with a rise of 33.4% to THB 676 million in the 12 months to June 2019. As a comparison, the overall RTD tea market rose by 5.5%, while mainstream was up 10.7%. Both herbal tea and nata de coco fell respectively by 8.4% and 22.6%. The growth of the premium tea sub-category demonstrates Thai consumers want healthy, premium RTD teas.

12 Quality Spices for a Bowl of Simply Good Curry Mee

Petaling Jaya, 25 November 2019: Perfecting home-cooked curry, in taste and aroma, can be a daunting experience for most. To Chef Sharifah Hamidah Syed Mohsin, marrying the right blend and quality of spices, coupled with smart cooking, is a must-have to enjoy a delicious bowl of her favorite curry.

Chef Sharifah is driven by passion of taste authenticity in her food and cooking. In her role as the Maggi® Chef and as a spice rack expert, she shares tips on her favorite topics: spices and curry.

“Did you know we have always used 12 carefully-sourced ground spices in Maggi® 2-Minute Kari Noodles? It’s typical for home cooks to blend and stir-fry the Rempah 4 Sekawan (cinnamon, cardamom, star anise and cloves) in most curries and dishes,” she says. “Maggi® went through the trouble to source for the spices from across the world to ensure that all ingredients used are top quality and nothing less, to give the best meal experience to Maggi® lovers in quality and great taste.

The 12 quality spices (Cumin, chillies, nutmeg, turmeric, clove, fenugreek, black pepper, cardamom, ginger, anise, paprika, and coriander) are sourced from across the world, such as chilies from India and star anise from Turkey, and blended together to achieve the consistent, signature authentic taste that Malaysians love.

Simply having the right blend of quality spices is not enough. In order to achieve the right blend, how one cooks the spices will affect the aroma of the curry.

The traditional way to cook curry is a long and elaborate process, often passed down from generation to generation. This is because all the ingredients need to be slowly cooked to perfection till the moisture evaporates and the oil floats to the top. The term is described as “pecah minyak”. This method brings out the taste and aroma of an authentic curry.

Chef Sharifah said she learned the pecah minyak method from her mother and grandmother.

Chef Sharifah Hamidah Syed Mohsin

“Pecah minyak is vital for the perfect curry. It is not easy to master because it can be hard to gauge when the consistency is right. At home, I will have to blend the wet ingredients like onion, ginger and garlic with dry spices, cook with oil, and only get pecah minyak when the paste and the oil are separating into different layers,” she explains.

Using a timeless recipe created by Maggi®’s in-house chefs, Maggi® 2-Minute Kari Noodles is a result of the 12 spices grounded and slow-cooked until pecah minyak to release the flavors. Once cooked, the curry is kept cool to dry naturally. No artificial preservatives are added to the favour. The Maggi® noodles are made from two types of high-quality wheat sourced from Australia to create the much-loved springy noodles.

Friends and family of Chef Sharifah’s are fans including her mother.

Chef Sharifah’s big family are surprised at the simplicity of cooking Maggi® 2-Minute Kari Noodles with the enjoyment of the true curry flavors for a hearty meal rather than having to make a curry dish from scratch. She adds: “It’s also an additional treat for family members who love curry with noodles! My mother still whips up bowls of Maggi® 2-Mnute Kari Noodles in the kitchen these days because, after all, it is still our comfort food at home – and a great choice for working mothers and busy parents.”

About Nestlé Malaysia
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in 189 countries around the world, and our 328,000 employees are committed to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future. Our performance is driven by our Nutrition, Health and Wellness strategy. Since 1912, we have been nourishing Malaysians through our quality brands and products, whilst maintaining our Halal excellence and integrity. This is in line with our promise of delivering GOOD FOOD, GOOD LIFE to all. To learn more about how we have been nourishing Malaysians for over a century, do visit www.nestle.com.my or our Facebook page at http://www.facebook.com/NestleMalaysia

About MAGGI®

MAGGI® is a recognised global brand that has become a household name in Malaysia. Its core mission is to create good-food moments that bring families closer together. Through its wide range of products and food solutions, MAGGI® helps mothers to prepare tasty and balanced homemade meals for their families every day. The brand is also committed to the ever-evolving needs of meal providers, coming up with product innovations that have been loved by Malaysian families for generations.

About MAGGI® 2-Minute Noodles

MAGGI® 2-Minute Noodles is Malaysia’s leading noodles brand in the soup segment with a range of popular flavours including Curry, Assam Laksa, Tom Yam and Chicken. We use only the finest quality ingredients to maintain our consistent signature taste and aroma that Malaysians are familiar with. Our noodles are made from 100% Australian wheat to provide a good source of protein and carbohydrates while our tastemakers are made using carefully sourced spices from around the world for their authentic, tasty flavour. We have been a reliable solution for Malaysians across generations by providing households with tasty and convenient meals, and we continue to encourage our consumers to pair their noodles with fresh ingredients (protein and vegetables) for more balanced, wholesome options.

Organic Vinegars for Health!

Health benefits of vinegar that every Malaysian should know which can help optimize health and vitality

Shah Alam, 17 October, 2019 – Alce Nero, the leading provider of organic food in Italy introduces Organic Apple Cider Vinegar, and Organic Balsamic Vinegars of Modena, which is made from grape must, to meet the rising quest for optimum health and vitality among Malaysians.

In Malaysia, consumers take vinegar for the purpose of cooling down the body, when it is in a ‘heaty’ condition, to improve blood circulation, to reduce symptoms of sore throat and to aid in weight loss.  Cultural and traditional practice in many countries use vinegar as an appetite suppressant to aid weight loss.

It has been reported that the leading cause of death in Malaysia is cardiovascular disease. Vinegar can help to reduce blood pressure and regulate blood circulation which may be linked to increased risk of heart diseases.

Traditionally, vinegar is believed to cool down and reduce the body’s temperature and relieve the symptoms of sore throat. This benefit of consuming vinegar is especially useful during the high temperatures Malaysia has experienced during the recent heatwave. 

Alce Nero Organic Apple Cider Vinegar, and Organic Balsamic Vinegar of Modena are 100% organic certified by European Union Law and by JAS organic agriculture in Japan, including the crops, the land on which it is grown, the factories in which it is processed, as well as the procedures and ingredients used for all items. 

What sets good vinegars apart are the origin of the raw ingredients and how they are processed.  Especially for a product that you plan to consume without heating or cooking, trusted organic options are better, including for vinegar.

Alce Nero Organic Apple Cider Vinegars ~ versatile and healthy

The Alce Nero Organic Apple Cider Vinegars are wholly organic, giving consumers full confidence in consuming them without the worry of pesticides, additives or preservatives. Available in two variants, Filtered and Unfiltered, this premium apple cider vinegar is packed with health benefits. 

The acetic acid content may help control blood sugar by blocking starch absorption[1], and promote insulin sensitivity directly after meals in those with insulin resistance or with type 2 diabetes[2] [3].  Acetic acid suppresses appetite, increases metabolism, and reduces water retention making it useful for weight loss[4]

Alce Nero Apple Cider Vinegars come with potassium, and enzymes that help boost energy[5], with antimicrobial properties that have been used throughout history in healing wounds and infections. 

It is rich in bioactive substances that help defend against oxidative stress and strengthen immunity. 

Alce Nero Apple Cider Vinegars are versatile, it can be enjoyed as a drink, a salad dressing or to add a zing to sweet and sour dishes. It makes a refreshing drink when mixed with with Alce Nero Honey. The low acidity in these vinegars allows a long shelf life without being refrigerated. 

Alce Nero Organic Balsamic Vinegar of Modena ~ rich and flavorful

Alce Nero Balsamic Vinegar of Modena is a darkish, concentrated, and intensely flavoured vinegar, produced from well-aged fermented grape must.  It shares the same health benefits as Alce Nero Apple Cider Vinegars, with slight differences in calorific value and acidity. 

Suitable to enjoy daily as a drink, with salads, sauces and marinades, or to enhance the flavor of chicken, steak or fish dishes. 

Availability

Both variants of Alce Nero Organic Apple Cider Vinegar retail at RM12.50, each, while Alce Nero Organic Balsamic Vinegar of Modena retails at RM13. These Alce Nero vinegars are certified Halal.

Alce Nero vinegars, and its other fine organic food offerings are available at organic food sections of AEON, Cold Storage, Ben’s Independent, Jason’s Food Hall, Jaya Grocer and Village Grocer.  


[1] Ann, N. (2010) Examination of antiglycemic properties of vinegar in healthy adults. Journal, [online] 56(1):74-9. Available at: https://www.ncbi. nlm.nih.gov/pubmed/20068289 [Accessed 27 Dec 2017]

[2] Wai Ho, C., Azwan M., Shazrul F., Umi K., Joe L. (2016). Varieties, production, composition and health benefits of vinegars: A review. [online]. Research Gate. Available at: https://www. researchgate.net/publication/309624028_Varieties_ production_composition_and_health_benefits_of_ vinegars_A_review [Accessed 02 Jan 2018]

[3] Carol S., Cindy M., Amanda J., (2004). Vinegar Improves Insulin Sensitivity to a High-Carbohydrate Meal in Subjects With Insulin Resistance or Type 2 Diabetes. American Diabetes Association Diabetes Care, 27(1): 281-282.

[4] Reader’s Digest, (2017). 15 Ways Apple Cider Vinegar Benefits Your Health. [online] Available at: https://www.rd.com/health/wellness/apple-cider- vinegar-benefits/ [Accessed 27 Dec 2017]

[5] Reader’s Digest, (2017). 15 Ways Apple Cider Vinegar Benefits Your Health. [online] Available at: https://www.rd.com/health/wellness/apple-cider- vinegar-benefits/ [Accessed 27 Dec 2017]

Calpis Japanese plum flavoured soda drink makes ume accessible to all

Calpis Osotspa has launched its latest Japanese plum (ume) flavoured soda drink exclusively available at 7-Eleven Thailand. The Calpis Lacto Soda essentially taps into the growing popularity of Japanese plum flavour in the carbonated soft drink category in Thailand following the launch of High So Japanese Plum Soda. The High So drink is sweetened with stevia and has 200% vitamin C.

As the non-alcoholic version of the Japanese plum wine or Umeshu, the non-alcoholic Japanese plum drink makes ume accessible to more consumers.

BeFine yogurt in a cup now available in the market

After launching BeFine drinking yogurt, Dydo Drinco Malaysia has now made available BeFine spoonable yogurt for the Malaysian market. The new BeFine yogurt in a cup (120g) comes in plain and passion fruit flavours. The product is rich in Bifidobacterium probiotic for gut health and comes with low fat and low sugar.

BeFine yogurt cup is priced at RM 2.90, which is equivalent to RM 24.2 per kilogram, making it the highest among a selection of mainly locally-produced yogurt cup in the local market on a per volume basis. Do note, the prices below included promotions by several brands including Yoplait, Meiji and Dutch Lady.

The BeFine drinking yogurt range with its 0% fat and 0% cholesterol formulation has been added with 2 more flavours – mulberry and strawberry.

Fire Up Your Weekend with Guinness

Calling all foodies and fans of Guinness! Guinness Flavour by Fire Festival has just what you need to heat up your weekend – featuring a selection of mouth-watering flame-grilled, roasted and barbequed dishes, live performances from some of KL’s hottest bands, games, contests and of course – plenty of cold, smooth Guinness Draught to pair it with.

Five chefs will be cooking up a storm over open flame – celebrity chefs Sapna Anand from GOA by Sapna and Sherson Lian and Johnny Fua from Kitchen Mafia, as well as Pitmaster Kok Fung from Burnin’ Pit and Chef Suren Krishnan from Tipsy Boar.

Admission is free, and even better – sign up in advance on www.drinkies.my/guinness for a FREE glass of Guinness to get the party started*. It’s going to be the hottest weekend of the year!

*Only available to non-Muslims aged 21 and above

NAM DAE MUN “南大门” to Open First Global Flagship Store in Singapore

Popular Korean-style Rice Cake from Shanghai set to open on 30 November

20 November 2019, Singapore – Singapore master franchise, HERME Pte Ltd, announces that it will open first global NAM DAE MUN “南大门” flagship store in Singapore on Saturday, 30 November 2019, at 313@somerset, in the heart of Orchard Road for both local residents and international visitors.

The Shanghai-born brand now has over 300 stores across China, is apparently famous for their hour-long queues when it was first launched in 2016. Consumers are willing to queue for its traditional yet tasty Glutinous (sticky) rice cake and Osmanthus rice cake – which are freshly cooked and made from natural ingredients.

Snow Jade Osmanthus Cake

Named after Namdaemun “남대문”, one of the Eight Gates in the Fortress Wall of Seoul in South Korea, the Korean-style rice cakes are chopped into small pieces after the dough is rolled out.

Highlights of NAM DAE MUN :

  • Healthy and is 100% made from natural ingredients;
  • Traditional delicacies from over 1,000 years ago;
  • 100% hand prepared

The local flagship store also offers Maoshan Durian Glutinous Mochi made with the AAA+ grade of Mao Shan Wang 猫山王 durian. Known for its rich and creamy taste, the delicacy can be enjoyed on its own, or paired with other popular offerings for a complete dining experience.

Maoshan Durian Glutinous Mochi

Ms Freya Wang, Executive Director of Herme Pte Ltd says, “We are honored and excited to open the first NAM DAE MUN Global Flagship store in Singapore. Besides the popular varied selection of korean-style rice cakes, consumers here will also be able to get their first taste of HERME’s signature drinks and desserts”

HERME is set to shake up the tea scene in Singapore with its signature brews such as Peach Romance Fruit Tea and Super Fruit Tea which are concocted using premium high mountain leaves from Taiwan and fresh seasonal fruits. HERME which translates as 喝迷 in Chinese, means “We hope you will fall in love with us”, is a premium tea beverage brand that aims to be a part of the modern city dwellers’ diet and lifestyle.

Following the opening of the first NAM DAE MUN flagship store, HERME Pte Ltd plans to open 4 other stores in Singapore and expand its footprint into neighboring countries like Malaysia and Thailand.

HERME Peach Romance Fruit Tea

Highlights of HERME’S drinks:

  • All HERME signature drinks are made with fresh seasonal fruits;
  • All fruits are cold pressed or blended finely to achieve the best taste and texture;
  • Only premium high mountain leaves from Taiwan are used to brew in HERME tea beverages

NAM DAE MUN Flagship Store:

Address: #B3-54, 313@somerset, 313 Orchard Rd, Singapore 238895 Opening hours: Daily from 10.00am to 10.00pm.

Soft-Opening Special Promotion:

  • 20% off all NAM DAE MUN food items
  • 20% off HERME ice jelly, desserts and beverages

Promotion valid from now till 29 November 2019

For more information, please follow the following links:

Spread the Yuletide Cheer at Bar Canary

Above: Yuletide Cheer at Bar Canary

Bar Canary launches festive tipple to celebrate this holiday season

Singapore, 22 November 2019 – This festive season, spread the joy at Bar Canary with its exclusive tipple, Yuletide Cheer. Raise a glass and toast to the holidays with this majestic cocktail. Specially crafted for the occasion, the irresistible drink is a perfect combination of Remy Martin V.S.O.P and Benedictine D.O.M., a dash of orange bitters, balanced with maple syrup, lime juice, and a splash of dynamic red wine. Ideal for a laidback day to night celebration with family and friends, the boozy Yuletide Cheer will be available from 1 December 2019 to 1 January 2020 at $16++ per glass. Nestled on the fourth floor of Grand Park Orchard, Bar Canary is decked out in vibrant specks of yellow and blue, with comfortable bean bags and lawn chairs – guests are taken away on a tropical getaway right in the heart of Singapore’s iconic Orchard Road. For more information on Bar Canary’s events and promotions, please visit their Facebook page https://www.facebook.com/barcanary/

Location & Contact Details:

Grand Park Orchard, Level 4

Opening Hours:

  • 12.00pm to 1.00am (Sunday to Thursday)
  • 12.00pm to 2.00am (Friday, Saturday, Eve of Public Holidays)

The Coffee Bean & Tea Leaf Encourages Thankfulness & the Heartfelt Joy of ‘Gifting Grateful’ this Holiday Season

Fiona Rodrigues, Director of Marketing & Development, The Coffee Bean & Tea Leaf® Malaysia with the new Holiday menu
 

Kuala Lumpur, 20 November 2019 – ‘Tis the season for sharing and caring, and as family and friends gather to celebrate the season, it’s also a time to reflect and show appreciation for the many good things that have happened throughout the year, whether it’s by buying a meaningful gift for a precious loved one or bringing them to enjoy a good treat like the latest Holiday menu at The Coffee Bean & Tea Leaf® Malaysia!

“It’s easy to get caught up in the hustle and bustle of the holiday season and sometimes we lose sight of what the holidays are really about, being grateful and sharing time with the ones we love. This year, at The Coffee Bean & Tea Leaf® Malaysia, we would like to invite our guests to find time to slow down, step into our stores; relax with our holiday treats, bring home holiday cheer with our gift sets and begin a “Gifting Grateful” state of mind,” said Fiona Rodrigues, Director of Marketing & Development, The Coffee Bean & Tea Leaf® Malaysia.

‘Gifting Grateful’ ideas can also include charitable efforts to help others beyond one’s circle of connections, from volunteering to fund-raising; for years now, CB&TL has sold Caring Cup Gift Tags (RM2 each, RM8 per set) to help support communities in need, in addition to annual projects in support of worthy causes.

Festive Treats for All

To complete the festive mood, CB&TL presents a limited-edition Holiday menu featuring a mix of new delights and classic favourites. Coffee lovers can take their pick from the signature Ice Blended® beverages, in Salted Popcorn or Double Chocolate Peppermint (small RM16.50, regular RM18), also available as a hot or iced latte (small RM15.95, regular RM17.45). There’s even a special Holiday Blend (small RM8.60, regular RM9.65) or, for a more intense and refreshing drink, try the Peppermint Nitro Latte (RM15.95)!

For those who prefer a different kind of bean, the Pure Double Chocolate Peppermint and Pure Red Velvet are available as Ice Blended® (small RM16.50, regular RM18) or hot cocoa beverages (small RM15.95, regular RM17.45).

To go with these delicious beverages, a selection of luscious Holiday items are available – choose from Comet’s Choc Cheesecake,  a heavenly light and airy chocolate cheesecake decorated with sugared berries and fresh cream (RM13.95 per slice, RM139.90 for a whole 1.1kg cake); Rudolph’s Sleigh with cream decadent chocolate, cream puff and crunchy almonds (RM13.95 per slice); Dasher’s Snow Surprise in fruit cake, red velvet or brownie variants (RM148 for a whole 1.9kg cake); or Classic Winter Log (RM13.95 per slice, RM139.90 for a whole 1.3kg cake).

Other seasonal specialities include Prancer’s Passion, a mango and passion fruit cake (RM6.90 per slice, RM45 for a whole cake); 101 North Pole gingerbread spice cottage (RM125); Blitzen’s Stollen packed with sultanas, cinnamon and marzipan (RM6.90 per slice, RM45 for a whole loaf); Jolly Breadman (RM6.90 per piece); and Dancer’s Holiday Cookie, a triple chocolate treat (RM6.90 per piece).

With so much to choose from, fans may find it more convenient to purchase the Gifting Grateful Sampler, the best way to share and show their gratitude to their loved ones with its selection of Classic Winter Logs, Jolly Breadmen, Strawberry Tarts and Comet’s Choc Cheesecake, all in convenient bite-sizes, at only RM99 for a pack of 20 pieces!

In addition, this selection of gifts keeps on giving: Holiday Blends in three distinctive roasts (RM39 per pack or RM118 as a Gift Set); Espresso Gift set (RM88); limited edition powders (RM40 per tin); and festively designed double insulated mugs (RM48) and tumblers (RM138).

Get a head start on ‘Gifting Grateful’ year with the early bird promotion, a 20% discount on Holiday whole cakes, Holiday party packs and selected traditional Holiday breads with TCB card or online orders until 10th December 2019, and enjoy 30% off selected CB&TL Single Serve Machines Bianca, Clio, Venus, Desto. Kaldi and Contata models until 26th December!

For more information about CB&TL’s Holiday menu, latest offerings, news and promotions, follow the CB&TL Facebook page, www.facebook.com/CBTLMalaysiaPage or the CB&TL Instagram account @coffeebeanMY, or visit their website www.coffeebean.com.my.

* * *

About The Coffee Bean & Tea Leaf®

The Coffee Bean & Tea Leaf® brand is a leading global roaster and retailer of specialty coffees and teas and is widely credited for driving high quality and innovation to the coffee and tea industry. The company sources the finest ingredients and flavors from around the world and hand blends coffee and tea for the freshest flavors. The Coffee Bean & Tea Leaf® brand started the frozen coffee drink craze with the invention of The Original Ice Blended® drink and is also the first global coffee and tea retailer to offer cold brew tea. The company currently has more than 1,200 retail locations across the globe and can be found in grocery aisles as well as specialty locations including airports and hotels. For more information, visit www.coffeebean.com.my.  

Within 24 hours, Singaporeans Spent an Average of S$150 on 11.11, 67% More Than Previous Years

Discovering How Much Singaporeans Spent on 11 November 2019 as Compared to Past Years

Singapore’s top e-commerce platforms registered record-breaking sales during the recent Singles’ Day shopping frenzy, taking in part “the world’s biggest online sales event”

This was clear in Singapore as shoppers spent an average of S$150 on 11 November 2019, shopping on items such as electronics, fashion, home & living, and many others. Electronic items were the top-selling category with consumers spending an average of S$171. Meanwhile, the Home & Living category saw the biggest growth in average spending as compared to 2018, recording a 156% increase in average basket size as compared to 2018.

This research by iPrice Group was conducted to discover Singaporean’s shopping habits and interesting insights on this year’s Singles’ Day event. iPrice Group conducted an analysis on how much Singaporean consumers collectively spent on the top categories. The data was obtained by averaging the consumer spending during Singles’ Day in comparison with 2018/2017. The findings were derived from data recorded across more than 150 e-commerce merchants and more than 30 million products through the https://iPrice.sg/ product aggregator platform.

Here are the 5 most interesting findings from our study:

  1. Singles’ Day Caused a 67% Upsurge in Shopper Expenditures

Data reveals that shoppers spent an average S$150 on Singles’ Day, recording a 67% increase as compared to previous years (2018 & 2017). We believe the growth was driven by the positive interest of consumers on the sale event paired with extravagant deals & marketing initiatives undertaken by various e-commerce companies.

  • Consumers were Most Attracted with Electronics and Home & Living

Categories which saw the highest number of growths in spending were Electronics, Home & Living, and Kids & Toys. The Electronics category recorded the highest basket size at S$171, with 77% increase as compared to 2018. Meanwhile, Home & Living items were one of the most sought-after with 156% growth as compared to last year. Additionally, our study reveals that Kids & Toys category experienced a 92% upsurge growth as compared to 2018.  

  • Gaming & Audio an Undisputed Favourite Among Shoppers

Consumers spent an average S$171 on items such as Gaming, Audio & Hi Fi, and Appliances which probably contributed to the growth of electronics by 77% growth as compared to 2018. A potential reason for high shopper expenditures was driven by high-value items on items such as gaming laptops, audio systems, and many others.

  • Home & Living Items were the Second Most Spent Category

According to our study, shoppers spent an average S$163 on home & living items on Singles’ Day 2019, indicating popularity on items such as security equipment, outdoor garden, and lighting. This potentially shows an increase in consumer confidence in online shopping with items other than electronics & fashion.

  • Spending & Popularity on 11.11 At an All Time High & Has Room for More Growth

The increased consumer confidence shows further potential for growth on Singles’ Day in 2020 and beyond. This is evident as we saw a 62% increase in search interest on Singles’ Day, 2019 on Google Trends as compared to 2018. In addition, the increased consumer spending on categories other than Electronics & Fashion shows there is more room for growth for e-commerce companies looking to branch out to diverse type of products.

Research Methodology:

Data featured in this study were aggregated and averaged from more than 150 online merchants & more than 30 million products through https://iprice.sg/. Data on top selling categories were solely based on data recorded on 11 November 2019 & 2018.

*Data on total average basket size for past year was obtained by averaging the total amount consumers spent on 11 November 2018 & 2017.

About iPrice Group:

iPrice Group is a meta-search website operating in seven countries across Southeast Asia namely in; Malaysia, Singapore, Indonesia, Thailand, Philippines, Vietnam, and Hong Kong. Currently, iPrice compares and catalogues more than 500 million products and receives close to 20 million monthly visits across the region. iPrice currently operates three business lines: price comparison for electronics and health & beauty; product discovery for fashion and home & living; and coupons across all verticals.

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